REACH MORE EXTEND YOUR REACH ACROSS FLORIDA - TWO MARKETS, ONE MULTIMEDIA COMPANY
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REACH MORE
EXTEND YOUR REACH ACROSS FLORIDA –
TWO MARKETS, ONE MULTIMEDIA COMPANY
1
INSIDE
EXTEND YOUR REACH
ACROSS FLORIDA
COMPANY OVERVIEW
3 About Us And What We Do
MARKET
4 Our Coverage Area
As your go-to-market partner, we help you deliver
6
the right message to the right audience at the right The Qualified Consumers
time. Whether your target audience is in our AUDIENCE
We Deliver
Central or South Florida markets, or elsewhere in
Florida -- or beyond -- we deliver the right
combination of audience, platforms, insights and
strategy to help you achieve your goals. Let us
PRODUCTS
7 A Wide Array of Multimedia
Solutions to Reach Your Goals
help you reach your business objectives today.
2
OUR UNIQUE
POSITION
LEVERAGING OUR REACH,
QUALITY & SCALE TO DELIVER
BETTER RESULTS
56M AWARD-WINNING JOURNALISM
Our Pulitzer Prize-winning brands inform, protect,
UV’s/MO inspire and engage audiences with 10.1M readers
weekly.
9 markets
No. 1
2 out of the top 3 DMA’s
TRUSTED LOCAL CONNECTION
We create and distribute content
LOCAL MEDIA connecting consumers and
businesses.
KPI STRATEGIC MARKETING ARM
We develop and execute No. 1 Media Company
& ROI FOCUS comprehensive marketing in 6 of 9 Markets
programs.
3
COVERING HALF
OF FLORIDA
Orlando DMA
18th largest
9th fastest growing
From Orlando to the Florida Keys
– encompassing 3 DMA’s Orlando Sentinel
Primary Market
11.5M 53% West Palm Beach/
Population of Florida Indian River DMA
40h largest
24th fastest growing
Sun Sentinel
Projected Five Year Growth Primary Market
2X AS FAST Orlando DMA
Miami/
Ft Lauderdale DMA
As The National Average W. Palm Beach/ Miami Ft.
16th largest
Lauderdale DMAs
11th fastest growing
3rd largest Hispanic
market
Source: Claritas, 2021.
LOCAL
MASS REACH 1.7M WEEKLY READERS IN
PRINT/ONLINE
NO.1
LOCAL DAILY NEWSPAPER
& NEWS SITE IN ORLANDO
& SOUTH FLORIDA
31%
WEEKLY NET REACH
IN PRINT AND/OR
ONLINE WEEKLY
Source: Scarborough 2020, R1. Base: Primary Market Areas. *Net reach based on Orlando, West Palm Beach and Miami/Ft. Lauderdale DMAs. 5
OUR AUDIENCE WE REACH A QUALIFIED AUDIENCE OF UPSCALE,
EDUCATED ADULTS WITH DISCRETIONARY INCOME
ORLANDO SENTINEL & SUN SENTINEL DEMOGRAPHICS
READ IN PRINT OR ONLINE IN THE PAST 7 DAYS
$81,300 48 68% 65% 50% 34%
avg. household income median age attended college homeowners white collar household with children
($5,700 Higher Than Mkt. Avg.) (2 Years Younger Than Mkt. (Index 117) (Index 109) occupations (Index 110)
Avg.) * (Index 120)
6
Source:
Source: Scarborough 2020, R1. Base: Orlando, West Palm Beach andScarborough 2020, R1. Base:
Miami/Ft. Lauderdale DMAs.Orlando, West Palm Beach and Miami/Ft. Lauderdale DMAs.
MULTIMEDIA
INTEGRATED SOLUTIONS
PRINT DIGITAL
CONVERSION EXTENDED
360°
MARKETING REACH
marketing
capabilities
DIGITAL BRANDED
SERVICES CONTENT
MULTI-
CULTURAL EVENTS
WHAT WE OFFER
The variety and depth of our media
capabilities enables us to develop more
strategic solutions to maximize your REACHING ANYONE, ANYWHERE, ANYTIME
investment. 7
INSERTS SPECIAL SECTIONS
PRINT READERS
HIGH IMPACT TARGETING
MAGAZINES
REACHING 1.3M/WEEK
159,732
Sunday
No. 1 Local Newspaper in Orlando
No. 1 Local Newspaper in South FL
Source: Scarborough 2020, R1. Reach based on Orlando, West Palm Beach and Miami/Ft. Lauderdale 8
DMAs.
SPECIAL REACH ENGAGED,
NICHE AUDIENCES
SECTIONS
WITH OUR TARGETED
SPECIAL SECTIONS
MONTH/SECTION PUB DATE MARKET MONTH/SECTION PUB DATE MARKET
January June
NY Times Living Well January 10 Both Pets June 13 Both
All-County High School Fall Sports January 17 S. Florida All-County High School Spring Sports June 20 S. Florida
February Healthy Eating July 11 Both
Relationships February 14 Both August
Explore Florida February 14 Both Football Preview August 29 Both
Summer Camp Guide I February 21 Orlando September
March 36 Hours September 5 Both
Virtual College Fair March 7 Both Top Workplaces September 19 Orlando
Prime Magazine March 7 S. Florida October
Prime Expo Guide March 14 Orlando Guide to the Arts October 3 S. Florida
Summer Camp Guide II March 21 Orlando Puzzle Book October 10 Orlando
MLB Preview March 28 Orlando Explore Florida October 17 Both
All-County High School Winter Sports March 28 S. Florida Life’s Victories October 17 S. Florida
April Medicare Guide October 24 Both
Prime Expo Guide April 18 S. Florida Prime Expo Guide October 31 S. Florida
Camping & Outdoor Recreation April 18 Both Prime Expo Guide Late Oct. or Early Nov. Orlando
Summer Camp Guide III April 25 Orlando November
May Prime Magazine November 7 S. Florida
Celebrating Nurses May 2 S. Florida Holiday Gift Guide November 21 Both
Explore Florida May 9 Both December
Summer BBQ & Entertaining May 16 Both Big Book of Ads December 5 Orlando
Top Workplaces May 23 S. Florida Year in Photos December 19 Both
Hurricane Guide May 30/El Sentinel May 29 Orlando All-County High School Sports December 26 S. Florida
Dates Subject to Change
ORLANDO SENTINEL
INSERTS
MORE ZONES, MORE OPTIONS,
MORE PRECISE TARGETING
Orlando Sentinel Total Coverage Select Coverage El Sentinel
With insert vehicles that deliver your Sundays & Thursdays Thursdays Saturdays
message into the homes of our Thursdays Non-Subs Key Advertiser ZIPs Hispanic Targeted
newspaper subscribers and non-
subscribers, as well as zip code level
zoning, targeting options are endless.
Layering multiple distribution methods SUN SENTINEL
allows you to reach the optimum
penetration level for your product.
71%
OF NEWSPAPER INSERT READERS
ACT ON THE ADVERTISING MESSAGE
Sun Sentinel Total Coverage Zoned Pubs El Sentinel
Sundays & Wednesdays Wednesdays Thursdays
Wednesdays Non-Subs Non-Subs Hispanic Targeted
Source: Coda Ventures Triad Newspaper Ad Effectiveness Service. 10E-EDITION
ONLINE READERS
APPS
EMAIL
NEWSLETTERS
PODCASTS
NEWS SHOW
RICH MEDIA
35.8M 12.6M
PAID POSTS
SWEEPSTAKES
CONTESTS
PAGE VIEWS/MO UNIQUE VISITORS/MO
OrlandoSentinel.com SunSentinel.com TARGETING
GEOGRAPHIC
CONTEXTUAL
DEMOGRAPHIC
BEHAVIORAL
DAYPARTING
AUDIENCE
No. 1 Local news site in Orlando
No. 1 Local news site in South FL
Source: Google Analytics, January–December 2020, Monthly Average: Includes OrlandoSentinel.com and 11
SunSentinel.com only.HIGH IMPACT RICH MEDIA
LIGHTHOUSE BILLBOARD DOMINATION
STORY LEVEL HOMEPAGE & SECTION FRONTS HOMEPAGE & SECTION FRONTS
collapsed
Light House Rich Media Billboard Rich Media
With prominent positioning and the ability to This fixed position is an over-sized ad Take over the entire home
target, the lighthouse ad is the first thing a unit that can be manually collapsed page or section front. Own all
consumer sees on story-level pages. by the user. ad units.
12CUSTOM CHANNEL
SPONSORSHIPS
ALIGN YOUR BRAND WITH TRUSTED CONTENT
Connect your brand with our audience's passions by
aligning with our trusted News, Sports and Entertainment
content, including:
• Let's Go, South Florida • Miami Hurricanes
• Orlando Sentinel Now • Weather
• GrowthSpotter • Space Channel
• Schools & Parenting • Safety & Justice
• Disney 50 • Destination Spotlight
• Miami Dolphins • Central Florida Explorer
• Miami Heat • Twinkly Lights
• High School Sports • Orlando Soccer
13E-EDITION
REACH SOME OF OUR
MOST LOYAL, LOCAL &
ENGAGED READERS
Orlando Sentinel E-Edition Sun Sentinel E-Edition
PV TRAFFIC INCREASED 29% YOY
LOYAL LOCAL ENGAGED
33.1M 216K 82% of page views are 15 73%
MONTHLY MONTHLY from the Central & South Florida minutes Of views on
PAGE VIEWS UNIQUE VISITORS DMAs, and 90% are from Florida spent tablet/desktop
Source: Google Analytics, January – December 2020 Monthly Average; 14
% Growth in Average Monthly Page Views From 2019 to 2020.MOBILE APPS
We are a leader in Central & South Florida mobile.
Our mobile apps generate nearly
3 MILLION SCREEN VIEWS
MONTHLY
IOS APP
2.7M 50,400
SCREEN VIEWS/MO UNIQUE VISITORS/MO
ANDROID APP
288,800 7,100
SCREEN VIEWS/MO UNIQUE VISITORS/MO
Adults who use a mobile device to read a newspaper tend to be
younger & more affluent than average.
Source: Google Analytics, January – December 2020; Scarborough 2020, R1. 1515E-NEWSLETTERS OrlandoSentinel.com E-Newsletters SunSentinel.com E-Newsletters
Connect with a digital audience of engaged readers who have asked to receive updates on topics that interest them most. Daily
and weekly newsletters are delivered directly to the in-boxes of OrlandoSentinel.com and SunSentinel.com subscribers. Your
message is served in the form of highly visible marquee ads – up to 5 per newsletter.
DAILY E-NEWSLETTERS
THE MORNING REPORT BREAKING NEWS ALERTS SPORTS FINAL THE HEALTH REPORT
Orlando (Daily) Orlando (Daily) Orlando (Daily) Orlando (Daily)
Subscribers: 37,700 Subscribers: 34,500 Subscribers: 4,400 Subscribers: 2,600
Open Rate: 16% Open Rate: 22% Open Rate: 19% Open Rate: 25%
MORNING UPDATE BREAKING NEWS ALERTS GROWTHSPOTTER
S. Florida (Daily) S. Florida (Daily) Orlando (Monday - Friday)
Subscribers: 14,000 Subscribers: 35,000 Subscribers: 1,600
Open Rate: 38% Open Rate: 41% Open Rate: 45%
WEEKLY E-NEWSLETTERS
TRENDING WEEKLY TRENDING WEEKLY TRAVEL UNRAVELED THEME PARK RANGERS GO FOR LAUNCH
S. Florida (Friday) Orlando (Thursday) Orlando (Thursday) Orlando (Tuesday & Thursday) Orlando (Friday & As Needed)
Subscribers: 46,000 Subscribers: 57,200 Subscribers: 3,600 Subscribers: 14,900 Subscribers: 2,800
Open Rate: 37% Open Rate: 25% Open Rate: 22% Open Rate: 21% Open Rate: 31%
THE WEEKENDER FAMILIES AND SAVINGS THE EAT BEAT THE HEALTH REPORT POLITICAL PULSE
S. Florida (Thursday) S. Florida (Wednesday) S. Florida (Tuesday & Thursday) S. Florida (Wednesday) Orlando (Wednesday)
Subscribers: 8,000 Subscribers: 6,000 Subscribers: 7,000 Subscribers: 1,600 Subscribers: 2,200
Open Rate: 57% Open Rate: 38% Open Rate: 55% Open Rate: 52% Open Rate: 39%
THE POWER LUNCH MIAMI DOLPHINS MIAMI HEAT SOURCE MIAMI HURRICANES
S. Florida (Monday & Thursday) (THE FINS FLASH) S. Florida (Weekly – Day varies) (THE U REPORT)
Subscribers: 5,600 S. Florida (Thursday & Sunday) Subscribers: 6,000 S. Florida (Friday)
Open Rate: 48% Subscribers: 4,000 Open Rate: 44% Subscribers: 1,600
Open Rate: 54% Open Rate: 65%
16HISPANIC REACH
Hispanics make up
25% of the Central
Florida market and
44% of the South
Florida market. EL SENTINEL
276K 1M+ 658K
COPIES/WK PAGE VIEWS/MO UNIQUE VISITORS/MO
Source: Claritas, 2021; Google Analytics, January – December 2020; Scarborough 2020, R1. Base: Orlando
(Orlando DMA) – South FL (West Palm Beach & Miami/Ft. Lauderdale DMAs).
NO. 1 Hispanic Weekly Publication in
Orlando & South FloridaEVENTS CONNECT YOUR BRAND WITH THE COMMUNITY
SIGNATURE PARTNERSHIPS ∙ SPONSORSHIPS ∙ CUSTOM-BUILT
We help advertisers strengthen their relationships with consumers, while providing extensive multimedia exposure to build
EVENTS
awareness. Each event is unique! Our events are creatively inspired, thoroughly planned and flawlessly executed to meet the
highest expectations – of partners and attendees.
PRIME ONLINE CELEBRATING NURSES TOP WORKPLACES EXCALIBUR PARTY IN PINK
Connect with a powerful, Honor nurses in our community Celebrate and align with the top Interact with influential Support Breast Cancer Awareness
relevant audience of adults during National Nurses Week companies in Central & South South Florida professionals and celebrate Life’s Success
50+ Florida
ORLANDO: MARCH 18-APRIL 1
SOUTH FL: MAY 20
SOUTH FL: APRIL 15-29 SOUTH FL: MAY 6-12 SOUTH FL: JUNE 9 SOUTH FL: OCTOBER 1-31
ORLANDO: SEPTEMBER 17
SOUTH FL: NOVEMBER 6-20
CHECK OUT OUR WORK
VIEW VIDEOS FROM ORLANDO SENTINEL
& SUN SENTINEL EVENTS
18THANK YOU
LET’S REACH MORE . . . TOGETHER
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