AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit

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AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
GOING
                     AWESOME
                     PLACES

                                          Will Tang
                                 Chief of Awesome

GOINGAWESOMEPLACES.COM
PSYCHED@GOINGAWESOMEPLACES.COM
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
About Going Awesome Places
OUTDOORS
                What am I all about?
  EXPERIENCES
                #1: Authentic first-hand
                    experiences

ADVENTURE       #2: Outdoor adventure and
                    experiential travel

         OFF    #3: Inspiring others through video
         THE        and storytelling

      BEATEN    #4: Empowering through detail
        PATH        itineraries and guides
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
About Going Awesome Places

Connecting with my audience
Ridiculously detailed
  Itineraries and guides that you bring
  with you on your trip
Storytelling
  Conversational, authentic, no BS

Photography
  Professional, intriguing and unique

Video
   In the moment and unscripted
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
About Going Awesome Places
                       By the Numbers
                        Monthly Unique Views     Twitter Followers

                        102,000+               31,600+
        Millennials      Monthly Page Views       Facebook Fans

            Canada
  USA                   155,000+               13,000+
           Australia         Newsletter         Instagram Followers

United Kingdom
                        5,000+                 27,000+
         Singapore
                        YouTube Subscribers     Pinterest Followers

50/50 Male & Female    16,300+                 9,800+
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
How We Help Brands

Moving past            How I work with brands
traditional
press trips to         More of a partnership than a
help brands meet       one-time transaction
marketing objectives
                       Collaborative process to
                       hit targets and marketing goals

                       Core:
Understanding the
                         Inspire consumers to act
power of evergreen
content and why SEO     Connect with brands at a
matters                 personal level
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
What We Offer

Our services include:
 •   YouTube videos for brands
     and destinations
 •   Evergreen blog posts (on our
     blog or yours)
 •   Social media promotion pre,
     during and post trip
 •   Professional photography
 •   Photography and videography
     for stock use
 •   Host giveaways
 •   Host Instagram takeovers
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
Partially Hosted Trip - DMO - 2020                           Portfolio

    •   Example of a creative collaboration when budget is limited
    •   16 day trip with DMO support on-the-ground
    •   3 YouTube videos
    •   1 detailed itinerary article
    •   6 additional articles about French Polynesia
    •   Social media coverage in-destination

                      Top 5 search      Top search result       Top search
 Top 5 search
                     result for “Bora     for “Islands of   result for “Tahiti on
result for “Tahiti
                        Bora on a            Tahiti” on        a Budget” on
   Itinerary”
                         Budget”             YouTube             YouTube
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
Review - Product Brand - 2020      Portfolio

•    1 product review article
•    3 YouTube videos
                                    $32,000 in sales
                                    during lifetime as
                                         affiliate
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
Individual Press Trip - DMO - 2019              Portfolio

          •   4 day individual press trip
          •   2 YouTube videos
          •   1 detailed itinerary article
          •   Social media coverage in-destination

                          Rich snippet
                        when you search    Top search result
                         “Richmond BC     for “Richmond BC”
                          Itinerary” on       on YouTube
                              Google
AWESOME GOING - Will Tang Chief of Awesome - Going Awesome Places Media Kit
Campaign - DMC - 2018                           Portfolio

•    14 days in New Zealand
•    1 in-depth tour review
•    2 videos on YouTube
•    1 promotional video for Flying Kiwi
•    Special commission-based partnership

                               Dominate
                                                Ultimate goal:
                             search terms
                                               Converting sales
                            “Flying Kiwi” on
                                                  through the
                             YouTube and
                                               affiliate program
                                 Google
Campaign - DMO - 2017                            Portfolio

                               Live Like A Local Campaign

•   10 day individual press trip
•   5-part video series available on YouTube and Amazon
•   50+ social media posts
•   4 blog posts

                           50,000 page
    Combined 24,754                                  Most successful
                         views on Taiwan
    video views in the                              influencer on this
                          content on the
          series                                        campaign
                               blog
Affiliate Partnership - DMC - 2015               Portfolio

•   Sale-based partnership
•   Drive tour bookings
•   Evergreen content on hiking Inca Trail

                                    70K+ page
    50+ sales and                                     Converted
                                     views on
    counting since                                 $100,000 USD +
                                  evergreen Inca
     partnership                                       in sales
                                   Trail content
Video Host - Travel Brand - 2018                      Portfolio

             •   Instagram and Facebook
                 Live
             •   Video interview host
             •   Co-hosting Kanetix
                 TravelShare show

                                               Latest New
                                               Year’s Eve
                       Inaugural host for
                                               campaign
                       #TravelShare QnA
                                            generated 10,175
                                                 views
Individual Press Trip - DMO - 2014                   Portfolio

           •   3 day individual press trip
           •   Social media coverage on Twitter, Facebook
               and Instagram
           •   4 blog posts exclusive to each area visited
           •   Promotion of posts via Facebook and Twitter

                          Featured on           230K+
     3,068 views on
                       popular local blog   impressions on
        first day
                        - Buffalo Rising        Twitter
Portfolio

Other brands I have worked with
Thank You

                             psyched@goingawesomeplaces.com
Let's do some awesome work
together!                    Facebook: facebook.com/goingawesomeplaces
                             Twitter: @goawesomeplaces
                             IG: goingawesomeplaces
                             YouTube: youtube.com/user/goingawesomeplaces
                             Pinterest: pinterest.com/goawesomeplaces

                             Catch my latest IG shares on
                             #GoingAwesomePlaces

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