C E 2018 SPONSORSHIP KIT - North Carolina Azalea Festival
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R ATING SINCE
E B 19
EL 48
C
2018 SPONSORSHIP KIT
Learn about the North Carolina Azalea Festival, our Mission, and what we’re about.
EXECUTIVE SUMMARY | PAGES 4 -5
OUR SUCCESSES | PAGES 6 - 7
SPONSOR MENU | PAGES 8 - 9
Large organization looking to advertise at the regional level and receive a customized sponsorship
package. Premier marketing opportunities will be tailored to accomplish your organization’s needs.
ENCORE AZALEA EVENT SPONSOR | PAGES 10 - 11
MAJOR SPONSOR | PAGES 12 - 13
Medium or Large Organization looking to partner with the North Carolina Azalea Festival for
a specific event and/or interested in a comprehensive ticket package.
GLEN DALE AZALEA EVENT SPONSOR | PAGES 14 - 15
BENEFACTOR SPONSOR | PAGES 16 - 17
GABLE AZALEA EVENT SPONSOR | PAGES 18 - 19
Small business or individual interested in supporting the local community and
networking at exclusive VIP Azalea Festival events.
DONOR SPONSOR | PAGE 20
PATRON SPONSOR | PAGES 21
Organizations interested primarily in advertising with the North Carolina Azalea Festival.
Ticket Packages are specific to each partnership.
MARKETING OPPORTUNITIES| PAGES 22 - 25
NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 3
EXECUTIVE SUMMARY 2017 SPONSORS | DONOR +
DATES
ENCORE SPONSORS
April 11-15, 2018
LOCATION
Wilmington, NC - Wilmington’s charming
history and premier location makes it one of the
most beautiful cities in the South MAJOR SPONSOR
FEATURES
National Headliner Concert Series, Southern
Garden Party, Street Fair, Parade, Award-Winning
Volunteer Program
The mission of the North Carolina Azalea Festival is to be nationally recognized as a showcase for our RECENT ACHIEVEMENTS
community’s rich array of artwork, gardens, history, and culture through recreational, educational and 2015 Top 20 Event in April by the Southeast
family-oriented events. The Festival encourages volunteerism and civic participation as it contributes to the Tourism Society, 2015 International Festivals
region’s economy and promotes the unique qualities of Wilmington’s river-to-the-sea community. and Events Association Pinnacle Gold, Silver,
and Bronze Awards for: Best Miscellaneous
Multimedia, Best Social Media Site, Best
ABOUT US Event Program, Best Miscellaneous Printed
1,000 Volunteers to stage over 50 Material, Best Commemorative Poster, Best
The North Carolina Azalea Festival Staging the Azalea Festival – every New Merchandise, 2016 International
events
is Wilmington’s annual community year for seventy years – is a real
Festivals and Events Association Pinnacle Silver
celebration and the largest festival of community effort, and everyone who
15,080 Volunteer hours and Bronze Awards for: Best New Attendee
its kind in the state. Founded in 1948, works on, participates in, or simply
the Azalea Festival has emerged as enjoys the Festival can be proud of (Estimated Value: $438,000) Service, Best Press/Media Kit, Best Targeted
Wilmington’s premier event. these honors. They are a positive Sponsor Solicitation Proposal, Best Single New
reflection on the greater Wilmington 300,000 People visiting the Sponsorship Opportunity, Best Children’s
The Festival’s concerts, fairs and
area as well. Festival’s Concerts, Fairs, and Special Programming, 2016 Top 20 Event in April by the
special events are attended by Events Southeast Tourism Society, 2017 Governor’s
300,000 people. More than 200,000 The North Carolina Azalea Festival’s Volunteer Service Award, New Hanover County
are estimated to attend the annual mission is to encourage volunteerism $48,306,000 Local and Visitor Volunteer Award
three-day Street Fair, while more than and civic participation as it contributes Spending
100,000 gather to watch the Festival to the region’s economy. In 2011, ATTENDANCE
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Parade. Each event is a celebration, the University of North Carolina
est. 1995 | Wilmington, NC
beginning with the traditional arrival Wilmington completed a year-long
$645 Average Local Household Estimated 300,000
Spending during Festival Week
of Queen Azalea at the official opening study on the economic impact the 2017 COMMUNITY PARTNERS
of the five-day event. Stars glitter Azalea Festival has on the City of PRODUCED BY
throughout town as Southern belles Wilmington. Results of this study $5,820,000 Local and Visitor North Carolina Azalea Festival at Wilmington,
and their escorts promenade through concluded that the Azalea Festival Direct and Indirect Induced Inc. - 501(c)3 Non-Profit Organization
lush gardens at the annual garden has over a $50,000,000 impact on our Spending (per 10,000 households)
party. Everywhere the blooming local community annually. CONTACT
azaleas offer colorful testimony to the Alison Baringer | Executive Director
rich heritage of coastal Carolina.
910.216.9400
4 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 alison@ncazaleafestival.org
NUMBERS PARTNER WITH A SUCCESSFUL COMMUNITY EVENT
The North Carolina Azalea Festival has seen tremendous growth since its inception in 1948. The community of Wilmington, NC
has been supporting this community event for over 70 years, and we want to highlight key program successes from the past few
WEBSITE years:
1
744,333 Pageviews | 187,775 Users
May 1, 2016 - May 1, 2017 In May 2017, our volunteers were honored by the State of North Carolina with the Governor’s
Volunteer Service Award. The Governor’s Volunteer Service Award honors the true spirit of
volunteerism by recognizing individuals, groups and businesses that make a significant contribution
to their community through volunteer service.
MOBILE APP
2
37,873 New Installs By User
In 2017, the North Carolina Azalea Festival introduced the High School Writing Contest. This
January 1, 2017 - May 20, 2017
opportunity enabled high school students to get involved with the Azalea Festival, and promoted
our mission of showcasing our community’s artwork and culture through educational and family-
oriented events.
3
SOCIAL MEDIA
Over 40,000 followers across Facebook,
Each year, the North Carolina Azalea Festival has awards over $12,000 in scholarship money
Instagram, Twitter, Pinterest, and LinkedIn through the North Carolina Azalea Festival Scholarship Pageant. These scholarships enable young
women to continue their education at top universities nationwide.
4
E-NEWSLETTERS In 2016, we expanded our youth development program, the Azalea Festival Youth Committee
Over 17% higher average open rate than industry (AFYC) to focus on supporting the Festival’s mission and to promote volunteerism. AFYC members
average & over 5% higher average click rate than earned over 60 volunteer hours and raised $18,670 through ad sales and fundraising opportunities.
industry average
5
With the support of sponsors and community partners, were were able to make key program
SOUVENIR BOOK enhancements to our largest free public events, the Parade and Street Fair. Parade Balloons were
7,500 copies distributed free introduced to the Parade in 2015 and have grown in quantity each year since. We added several
new components to the Street Fair in 2017, such as the Wine & Design Community Art Project,
the Geico Lounge with charging stations, and increased opportunities for local performers and
MEDIA IMPRESSIONS organizations to showcase their talent at the Street Fair.
Outdoor Digital Boards: 319,665
“
“
Newspapers: 59,625 The North Carolina Azalea Festival has been in my life for 26 years and within my family for 50 years.
Cable & Network TV: 332,844 I have been honored to see how the Festival has evolved into an economic driver for Wilmington
Radio: 211,606 and has prompted volunteerism in all ages...I find nothing more satisfying in investing my time and
Digital: 349,210 support into helping mold them into leaders.
Total Impressions: 1,272,950 - Morgan Carson, AFYC Volunteer
With your help as a sponsor of the North Carolina Azalea Festival, we’d like to continue to be an economic
stimulus for Wilmington. As we are successful, the community benefits and local business see the profit. Partner
with us today to support OUR river-to-sea home and YOUR community festival.
NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 7
PATRON DONOR GABLE EVENT BENEFACTOR GLEN DALE EVENT MAJOR ENCORE EVENT
$1,250 $5,500 $7,500 $10,000 $15,000 $25,000 $35,000
Patrons’ Party Gala Tickets • • • • • • •
Concert Tickets with Hospitality Suite & VIP
Preferred Parking
• • • • • • •
Concert Soundbooth VIP Suite • •
Celebrity Reception Tickets • • • • • • •
Parade Bleacher Tickets • • • • • • •
Airlie Luncheon Garden Party Tickets • • • • • • •
Pre-Festival Party Tickets • • • • • •
Framed Print of Official Artwork • • • • • •
Parade Float or Parade Balloon
*Balloon is additional charge
• • • • • •
Newspaper Advertising • • • • • •
Listing on Website • • • • • •
Corporate Banner & Sponsor Recognition • • • • • •
Souvenir Book Ad • • • • • •
Souvenir Books • • • • • •
Listing on Press Releases • • • • • •
Speaking Opportunity at Sponsored
Event
• • •
Social Media Promotion for Targeted
Event
• • •
Parade Reviewing Stand Tickets with VIP
Preferred Parking
• • • •
Social Media Promotion • • • •
Integrated Marketing Campaigns • • • •
Festival T-Shirts • •
Name/Logo on Print Materials • •
(2) 10x10 Booth Spaces at Street Fair • •
Radio & Television Advertising
Announcements
• •
Recognition at Public Presentations &
Events
• • • •
Customization Available • • • •
8 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 9ENCORE AZALEA EVENT SPONSOR BENEFITS
BUSINESS NAME AND/OR LOGO RADIO ADVERTISING AND RECOGNITION AT FESTIVAL EVENTS
ON FESTIVAL MATERIALS ANNOUNCEMENTS
Your logo used in all Festival public Both commercials and Public Service SOCIAL MEDIA TARGETED FOR EVENT
communication materials. (Letterhead, Announcement airtime reaching a total
faxes, select tickets, etc.) Includes market of more than 300,000 households SPEAKING OPPORTUNITY AT EVENT
permission to use Festival logo (as it in the Wilmington DMA.
applies to our brand standard policy) in FESTIVAL PRESS RELEASES
your company’s advertising materials. CORPORATE BANNER AND SPONSOR Distributed to print and broadcast outlets
RECOGNITION in 100+ regional media markets in the
LOGO ON DIGITAL AND PRINT (With Logo) At major venues and events, Southeast.
ADVERTISEMENTS attended by over 300,000 people during
Your logo on various regional digital the five-day Festival. LOGO WITH LINK ON FESTIVAL
and print ads promoting Azalea Festival WEBSITE
events. FESTIVAL PARADE FLOAT OR PARADE Link provided to your company’s website,
BALLOON email, or contact information through your
TELEVISION/CABLE NEWS, PARADE Annual parade attendance estimated at logo. The Festival website exceeds 350,000
COVERAGE, AND ADVERTISING AND more than 100,000 with extensive live and page views annually.
ANNOUNCEMENTS follow-up television coverage.
Sponsor recognition, live and follow-up FESTIVAL SPONSOR RECOGNITION IN
ENCORE AZALEA EVENT SPONSOR | $35,000 LEVEL news coverage, and commercials and ONE FULL-PAGE, FULL COLOR AD IN FOLLOW-UP NEWSPAPER AD
public service announcements reaching FESTIVAL SOUVENIR BOOK
The Encore Azalea Event Sponsorship Package is designed for a large company looking to make an impact at the more than 1,500,000 viewing households 7,500 Festival Souvenir Books, circulated
regional level. Marketing benefits and an inclusive ticket package provide a unique and organic way to reach target around the state. free
markets in Wilmington and southeastern North Carolina. The following opportunities are available at the Encore Azalea
Event Sponsorship Level. Premier marketing opportunities will be tailored to accomplish your organization’s needs. LOGO ON PRINTED PUBLIC TWO 10 FT. X 10 FT. BOOTH SPACES AT
Sponsorship includes an Encore Azalea Event Sponsor Ticket Package. SCHEDULE STREET FAIR
MAIN STAGE CONCERT SERIES SPONSOR
The North Carolina Azalea Festival has been hosting
CUSTOM | $50,000+ rockin’ concerts for decades. Past performers include Carrie
Underwood, Snoop Dogg, The Avett Brothers, Lynyrd Skynyrd, TICKET PACKAGE
and Nelly.
PRESENTING SPONSOR
Thursday, April 12th
Enjoy the highest level of visibility throughout the Festival, PARADE SPONSOR
10 Tickets Celebrity Reception
and be prominently recognized for supporting North The Azalea Festival Parade continues to be one of Southeastern
10 Tickets Headliner Concert A with Hospitality Suite, Soundbooth VIP Suite, & VIP Preferred Parking
Carolina’s premiere event. The Presenting Sponsor will North Carolina’s largest annual event, with over 100,000
be offered the highest level of exposure to hundreds of viewers each year. Our traditional parade route flows right Friday, April 13th
thousands of patrons who attend the North Carolina Azalea through the heart of Historic downtown Wilmington. 20 Tickets Airlie Luncheon Garden Party - Option to purchase 40 additional Airlie Luncheon Garden Party tickets while supplies last
Festival. 10 Tickets Headliner Concert B with Hospitality Suite, Soundbooth VIP Suite, & VIP Preferred Parking
PATRONS’ GALA SPONSOR Saturday, April 14th
The Patrons’ Party Gala is the grand finale for sponsors of the 4 Tickets Parade Reviewing Stand with VIP Preferred Parking
THE ULTIMATE CONCERT EXPERIENCE
Azalea Festival...a black-tie event filled with wonderful food
Treat your colleagues to an exclusive VIP experience in the 12 Tickets Patrons’ Party Gala
displays and dancing to the sounds of the hottest national party
Sound Booth during the Main Stage artist sound check. This Other
bands.
partnership opportunity includes dinner, beverages, parking, Framed Limited Edition Print
and tickets to that night’s concert (General Admission) for STREET FAIR SPONSOR 8 Official Festival T-shirts
50 people. This sponsorship availability is subject to artist It is estimated that 200,000 people attend the three-day Street 1 Case of Festival Souvenir Books
approval. Fair in Historic Downtown Wilmington. The Festival draws 10 Tickets to the Pre-Festival Party (Date TBA)
vendors, artisans, and performers from all over, and the crowds
enjoy a show rich with history, culture, and entertainment.
10 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 11MAJOR SPONSOR | $25,000 LEVEL
The Major Sponsor Package is designed for a large company looking to make an impact at the regional level. The
Major Sponsorship is identical to the Encore Sponsorship with the exception of specific event marketing benefits.
Premier marketing opportunities will be tailored to accomplish your organization’s needs. Sponsorship includes a
Major Sponsor Ticket Package.
BUSINESS NAME AND/OR LOGO RADIO ADVERTISING AND RECOGNITION AT FESTIVAL EVENTS
ON FESTIVAL MATERIALS ANNOUNCEMENTS
Your logo used in all Festival public Both commercials and Public Service FESTIVAL PRESS RELEASES
communication materials. (Letterhead, Announcement airtime reaching a total Distributed to print and broadcast outlets
faxes, select tickets, etc.) Includes market of more than 300,000 households in 100+ regional media markets in the
permission to use Festival logo (as it in the Wilmington DMA. Southeast.
applies to our brand standard policy) in
your company’s advertising materials. CORPORATE BANNER AND SPONSOR LOGO WITH LINK ON FESTIVAL
RECOGNITION WEBSITE
LOGO ON DIGITAL AND PRINT (With Logo) At major venues and events, Link provided to your company’s website,
ADVERTISEMENTS attended by over 300,000 people during email, or contact information through your
Your logo on various regional digital the five-day Festival. logo. The Festival website exceeds 350,000
and print ads promoting Azalea Festival page views annually.
events. FESTIVAL PARADE FLOAT OR PARADE
BALLOON (BALLOON EXTRA COST) FESTIVAL SPONSOR RECOGNITION IN
TELEVISION/CABLE NEWS, PARADE Annual parade attendance estimated at FOLLOW-UP NEWSPAPER AD
COVERAGE, AND ADVERTISING AND more than 100,000 with extensive live and
ANNOUNCEMENTS follow-up television coverage.
Sponsor recognition, live and follow-up
news coverage, and commercials and ONE FULL-PAGE, FULL COLOR AD IN
public service announcements reaching FESTIVAL SOUVENIR BOOK
more than 1,500,000 viewing households 7,500 Festival Souvenir Books, circulated
around the state. free
LOGO ON PRINTED PUBLIC TWO 10 FT. X 10 FT. BOOTH SPACES AT
SCHEDULE STREET FAIR
TICKET PACKAGE
Thursday, April 12th
10 Tickets Celebrity Reception
10 Tickets Headliner Concert A with Hospitality Suite, Soundbooth VIP Suite, & VIP Preferred Parking
Friday, April 13th
20 Tickets Airlie Luncheon Garden Party - Option to purchase 40 additional Airlie Luncheon Garden Party tickets while supplies last
10 Tickets Headliner Concert B with Hospitality Suite, Soundbooth VIP Suite, & VIP Preferred Parking
Saturday, April 14th
4 Tickets Parade Reviewing Stand with VIP Preferred Parking
12 Tickets Patrons’ Party Gala
Other
Framed Limited Edition Print
8 Official Festival T-shirts
1 Case of Festival Souvenir Books
10 Tickets to the Pre-Festival Party (Date TBA)
NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 13GLEN DALE AZALEA EVENT SPONSOR | $15,000 LEVEL GLEN DALE AZALEA EVENT SPONSOR BENEFITS
The Glen Dale Azalea Event Sponsorship Package is designed for a medium or large company interested in LISTING ON PRINTED PUBLIC SOCIAL MEDIA TARGETED FOR EVENT CORPORATE BANNER AND SPONSOR
sponsoring an event with a specific tarket market.The following opportunities are available at the Glen Dale Azalea SCHEDULE RECOGNITION
Event Sponsorship Level. Premier marketing opportunities will be tailored to accomplish your organization’s needs. SPEAKING OPPORTUNITY AT EVENT At major venues and events, attended by
Sponsorship includes a Glen Dale Azalea Event Sponsor Ticket Package. FESTIVAL PARADE FLOAT over 300,000 people during the five-day
Float shared with one other Sponsor. FESTIVAL SPONSOR RECOGNITION IN Festival.
Annual parade attendanc estimated at FOLLOW-UP NEWSPAPER AD
more than 100,000 with extensive live FESTIVAL PRESS RELEASES
SYMPHONY CONCERT SPONSOR
and follow-up television coverage. ONE HALF-PAGE, FULL COLOR AD IN Distributed to print and broadcast outlets
Sponsorship includes one booth inside the venue, one booth outside the venue, video spot prior to the concert,
FESTIVAL SOUVENIR BOOK in 100+ regional media markets in the
banners inside and outside the venue, company listing on Festival website, Official Festival t-shirts, and Festival
LISTING ON FESTIVAL WEBSITE 7,500 Festival Souvenir Books, circulated Southeast.
Freakers. Also included are 12 concert tickets with access to the Hospitality Suite. Concert of your choice, while supplies
Link provided to your company’s website, free
last. All tickets must be to the same show.
email, or contact information.
QUEEN’S CORONATION SPONSOR
The Queen’s Coronation is an annual event where the Queen is officially crowned the North Carolina Azalea Festival
Queen Azalea. In attendance are the Festival Celebrity Guests as well as City Officials, Board Members, and Cape Fear TICKET PACKAGE
Garden Club Azalea Belles. After the Coronation we have an exclusive free Meet and Greet with all of our celebrities
and the Queen. Thursday, April 12th
6 Tickets Celebrity Reception
CHILDREN’S AREA SPONSOR 6 Tickets Headliner Concert A with Hospitality Suite & VIP Preferred Parking
The Children’s Area is part of the three-day Street Fair in Historic Downtown Wilmington. Children enjoy activities, Friday, April 13th
children’s craft projects, and entertainment. 10 Tickets Airlie Luncheon Garden Party - Option to purchase 30 additional Airlie Luncheon Garden Party tickets while supplies last
6 Tickets Headliner Concert B with Hospitality Suite & VIP Preferred Parking
Saturday, April 14th
CELEBRITY RECEPTION SPONSOR
2 Tickets Parade Reviewing Stand with VIP Preferred Parking
The Celebrity Reception provides sponsors of the Festival a close and personal opportunity to see and meet Queen
Azalea, Celebrity Guests, and other Festival Dignitaries. A relaxing luncheon on sprawling country club grounds, this 6 Tickets Patrons’ Party Gala
event is the first VIP event of Azalea Festival weekend. Other
Framed Limited Edition Print
PRE-FESTIVAL PARTY SPONSOR 1 Case of Festival Souvenir Books
The Pre-Festival Party is an annual event to kick-off the North Carolina Azalea Festival. With around 600 in 6 Tickets to the Pre-Festival Party (Date TBA)
attendance, it is an excellent opportunity to mingle with friends as we prepare for the good times Spring will bring.
14 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 15BENEFACTOR SPONSOR | $10,000 LEVEL
The Benefactor Sponsor Package is designed for a medium or large company interested primarily in networking
opportunities and some marketing benefits as well.The Benefactor Sponsorship is identical to the Glen Dale Sponsorship
with the exception of specific event marketing benefits. Sponsorship includes a Benefactor Sponsor Ticket Package.
BENEFACTOR SPONSOR BENEFITS
LISTING ON PRINTED PUBLIC FESTIVAL SPONSOR RECOGNITION IN CORPORATE BANNER AND SPONSOR
SCHEDULE FOLLOW-UP NEWSPAPER AD RECOGNITION
At major venues and events, attended by
FESTIVAL PARADE FLOAT ONE HALF-PAGE, FULL COLOR AD IN over 300,000 people during the five-day
Float shared with one other Sponsor. FESTIVAL SOUVENIR BOOK Festival.
Annual parade attendance estimated at 7,500 Festival Souvenir Books, circulated
more than 100,000 with extensive live free
and follow-up television coverage.
FESTIVAL PRESS RELEASES
LISTING ON FESTIVAL WEBSITE Distributed to print and broadcast outlets
Link provided to your company’s website, in 100+ regional media markets in the
email, or contact information. Southeast.
TICKET PACKAGE
Thursday, April 12th
6 Tickets Celebrity Reception
6 Tickets Headliner Concert A with Hospitality Suite & VIP Preferred Parking
Friday, April 13th
10 Tickets Airlie Luncheon Garden Party - Option to purchase 30 additional Airlie Luncheon Garden Party tickets while supplies last
6 Tickets Headliner Concert B with Hospitality Suite & VIP Preferred Parking
Saturday, April 14th
2 Tickets Parade Reviewing Stand with VIP Preferred Parking
6 Tickets Patrons’ Party Gala
Other
Framed Limited Edition Print
1 Case of Festival Souvenir Books
6 Tickets to the Pre-Festival Party (Date TBA)
NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 17GABLE AZALEA EVENT SPONSOR | $7,500 LEVEL CHILDREN’S ART CONTEST SPONSOR
The Children’s Art Contest is an annual contest showcasing the amazing artistic talents of the youth in our
The Gable Azalea Event Sponsorship Package is designed for a medium or large company interested in sponsoring community. Over 300 students register their artwork in the contest. Winners receive tickets to Festival events as well
an event with a specific tarket market. The following opportunities are available at the Gable Azalea Event as other notable prizes.
Sponsorship Level. Sponsorship includes a Gable Azalea Event Sponsor Ticket Package.
HIGH SCHOOL WRITING CONTEST SPONSOR
VOLUNTEER APPRECIATION EVENT SPONSOR The North Carolina Azalea Festival introduced a new contest in 2017, the High School Writing Contest, in an effort
The success of the North Carolina Azalea Festival is made possible through the hard work and dedication of to reach out to more youth in the greater Wilmington area. High School students from New Hanover, Pender, and
community volunteers. Over 1,000 volunteers plan and put on Festival events, and the Volunteer Appreciation Event Brunswick counties are invited to submit either a descriptive essay or poem using a prompt.
- catered with food, drinks, and entertainment - is one way that we can say “thank you”.
MULTICULTURAL STAGE SPONSOR
MARCHING BAND TRAVEL SPONSOR The Street Fair Multicultural Stage is a two-day family friendly celebration where you can experience the best in
Marching Bands need help to travel for Parades, even our local bands. Funds are donated or raised for the students to contemporary and traditional music, dance, and ethnic pageantry from around the world! The Festival of Cultures
enjoy the opportunity of marching in Parades like the Azalea Festival. This package will give the sponsor customized highlights the rich diversity of cultures that make the Greater Cape Fear Region a delightful place to live.
sponsor banners in the Parade in front of marching bands, recognition on the Parade page on the Festival website as
well as on the Parade page in the Souvenir Book, and 4 Reviewing Stand Tickets at the Parade. Not ready to sponsor all
Marching Bands? Support one band for $500!
PARADE REVIEWING STAND SPONSOR
With over 100,000 viewers each year, the North Carolina Azalea Festival Parade is a community tradition. Celebrity GABLE AZALEA EVENT SPONSOR BENEFITS
guests and dignitaries of the Festival receive the honor of viewing the Parade from the Reviewing Stand. Partnership LISTING ON PRINTED PUBLIC FESTIVAL SPONSOR RECOGNITION IN CORPORATE BANNER AND SPONSOR
opportunities include naming rights, (2) 3x10 banners and table in the area, as well as 6 Reviewing Stand credentials. SCHEDULE FOLLOW-UP NEWSPAPER AD RECOGNITION
At major venues and events, attended by
FIREWORKS SPONSOR FESTIVAL PARADE FLOAT ONE HALF-PAGE, FULL COLOR AD IN over 300,000 people during the five-day
The Festival Fireworks are presented over the majestic Cape Fear River on Saturday night of the Festival. A Fireworks Float shared with other Sponsors. FESTIVAL SOUVENIR BOOK Festival.
partnership would include naming rights and company logo on marketing pieces mentioning the fireworks. Annual parade attendance estimated at 7,500 Festival Souvenir Books, circulated
more than 100,000 with extensive live free SOCIAL MEDIA TARGETED FOR EVENT
ART UNVEILING SPONSOR and follow-up television coverage.
The annual Art Unveiling is held in the Fall before the Festival and serves as showcase for the Official North Carolina FESTIVAL PRESS RELEASES SPEAKING OPPORTUNITY AT EVENT
Azalea Festival artwork. The Art Unveiling is a private function for sponsors and dignitaries of the Festival. LISTING ON FESTIVAL WEBSITE Distributed to print and broadcast outlets
Link provided to your company’s website, in 100+ regional media markets in the
AZALEA SWEEP SPONSOR email, or contact information. Southeast.
The Azalea Sweep is one of our largest volunteer-driven events that takes place a week or two before the Festival.
Community volunteers join together to clean at various locations where the Azalea Queen will be visiting during her
reign. After the Azalea Sweep, all of the volunteers enjoy a party with refreshments.
TICKET PACKAGE
PARADE GOLF CART SPONSOR Thursday, April 12th
The North Carolina Azalea Festival Parade is attended by over 100,000 people. Volunteers and staff work hard to 4 Tickets Celebrity Reception
ensure the day is a success and can almost always be found utilizing golf carts for transportation. Be a part of the 4 Tickets Headliner Concert A with Hospitality Suite & VIP Preferred Parking
Parade - partnership includes cart signage on all staff golf carts at the Parade and four Parade Reviewing Stand
Friday, April 13th
Credentials.
6 Tickets Airlie Luncheon Garden Party - Option to purchase 30 additional Airlie Luncheon Garden Party tickets while supplies last
BOXING COMPETITION SPONSOR 4 Tickets Headliner Concert B with Hospitality Suite & VIP Preferred Parking
The Boxing Tournament is a free, two-day event held in Historic Downtown Wilmington. This event showcases some Saturday, April 14th
of the finest boxers from high-level competition and the military. 4 Tickets Parade Bleachers
4 Tickets Patrons’ Party Gala
SCHOLARSHIP PAGEANT SPONSOR Other
Junior high school students from area high schools compete in this annual Scholarship Pageant based on a private Framed Limited Edition Print
interview with judges, evening gown competition and on-stage presentation. The winner is the recipient of the 1 Case of Festival Souvenir Books
Beverly Anne Jurgensen scholarship award. 4 Tickets to the Pre-Festival Party (Date TBA)
18 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 19PATRON SPONSOR | $1,250 LEVEL
As the ideal introduction to the best of the North Carolina Azalea Festival, the Patron Package includes two tickets to
exclusive VIP events such as the Celebrity Reception and Airlie Luncheon Garden Party. Patrons also receive a listing in
the Azalea Festival Souvenir Book.
TICKET PACKAGE
Thursday, April 12th
2 Tickets Celebrity Reception
2 Tickets Headliner Concert A with Hospitality Suite & VIP Preferred Parking
DONOR SPONSOR | $5,500 LEVEL Friday, April 13th
2 Tickets Airlie Luncheon Garden Party - Option to purchase 8 additional Airlie Luncheon Garden Party tickets while supplies last
The Donor Sponsor Package is designed for a small business or individual looking to support a community non-profit,
2 Tickets Headliner Concert B with Hospitality Suite & VIP Preferred Parking
get access to marketing and networking opportunities, and an inclusive ticket package. The Donor Sponsorship is an
Saturday, April 14th
ideal next step for Patron Sponsors looking for more benefits from their package. Sponsorship includes a Donor Sponsor
2 Tickets Parade Bleachers OR 1 Azalea Festival Decal
Ticket Package.
2 Tickets Patrons’ Party Gala
BENEFITS 1 Unframed Limited Edition Commemorative Print
LISTING ON PRINTED PUBLIC FESTIVAL SPONSOR RECOGNITION IN CORPORATE BANNER AND SPONSOR
SCHEDULE FOLLOW-UP NEWSPAPER AD RECOGNITION
At major venues and events, attended by
FESTIVAL PARADE FLOAT ONE HALF-PAGE, FULL COLOR AD IN over 300,000 people during the five-day CONCERT PATRON SPONSOR | $2,100 LEVEL
Float shared with other sponsors. FESTIVAL SOUVENIR BOOK Festival.
Annual parade attendance estimated at 7,500 Festival Souvenir Books, circulated The Concert Patron Sponsor includes the benefits of a Patron Sponsor along with additional advertising for your business.
more than 100,000 with extensive live free
and follow-up television coverage. TICKET PACKAGE & BENEFITS
FESTIVAL PRESS RELEASES
Thursday, April 12th
LISTING ON FESTIVAL WEBSITE Distributed to print and broadcast outlets
2 Tickets Celebrity Reception
Link provided to your company’s website, in 100+ regional media markets in the
2 Tickets Headliner Concert A with Hospitality Suite & VIP Preferred Parking
email, or contact information. Southeast.
Friday, April 13th
2 Tickets Airlie Luncheon Garden Party - Option to purchase 8 additional Airlie Luncheon Garden Party tickets while supplies last
TICKET PACKAGE 2 Tickets Headliner Concert B with Hospitality Suite & VIP Preferred Parking
Saturday, April 14th
Thursday, April 12th 2 Tickets Parade Bleachers OR 1 Azalea Festival Decal
4 Tickets Celebrity Reception 2 Tickets Patrons’ Party Gala
4 Tickets Headliner Concert A with Hospitality Suite & VIP Preferred Parking 1 Unframed Limited Edition Commemorative Print
Friday, April 13th Concert Advertising Benefits
6 Tickets Airlie Luncheon Garden Party - Option to purchase 30 additional Airlie Luncheon Garden Party tickets while supplies last 4 Tickets Concert of your choice, while supplies last. All tickets must be to the same show.
4 Tickets Headliner Concert B with Hospitality Suite & VIP Preferred Parking 4 3’x10’ banners inside venue
Saturday, April 14 th 1 3’x10’ banner at entrance to venue
4 Tickets Parade Bleachers 2 3’x10’ banners outside venue
4 Tickets Patrons’ Party Gala 6 Festival Freakers
Other
Framed Limited Edition Print
1 Case of Festival Souvenir Books
4 Tickets to the Pre-Festival Party (Date TBA)
20 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 21MARKETING OPPORTUNITIES VIP EVENTS
AIRLIE LUNCHEON TROLLEY SPONSOR | $7,500
The following Sponsorship opportunities are for businesses that are not interested in ticket packages, but more
The Airlie Luncheon Garden Party hosts 3,000 big hats, bow ties, and seersucker suits annually - and all need a ride to
interested in marketing their company by supporting a community event.
the largest networking event of the year! Guests can park at one of four locations and take a complimentary trolley
over to the Garden Party. Partnership opportunity includes 4 trolleys with a 3x10 banner on each side (total of 8
branded banners).
AIRLIE SHUTTLE RELIEF STATIONS SPONSOR | $7,500
Guests attending the Airlie Luncheon Garden Party can park at one of four shuttle locations, and this partnership
opportunity would include a 10x10 tent, table, chairs, 3x10 banner, and sampling ability at all locations.
VIP CELEBRITY EXPERIENCE | $7,500
For a more personal experience with our Celebrity Guests, partner with us to receive an exclusive VIP Celebrity
Experience. This includes 6 tickets to the Celebrity Reception and a reserved table with the celebrity of your choice.
STREET FAIR
STREET FAIR STAGE SPONSOR (2 NIGHTS) | $10,000
The Street Fair Stage is located in Historic Downtown Wilmington and is a popular Street Fair attraction. Partnership
includes naming rights, (1) 3x10 banner on the stage, your company logo on marketing materials, a speaking
opportunity between acts, and a 10x10 tent for sampling. Sponsorship at this level includes two nights.
MAIN STAGE CONCERT SERIES
MAIN STAGE HOSPITALITY AREA SPONSOR | $15,000 STREET FAIR STAGE SPONSOR (1 NIGHT) | $7,500
Ideal for marketing, this partnership includes (2) 3x10 banners outside the Main Stage Hospitality tent and (2) The Street Fair Stage is located in Historic Downtown Wilmington and is a popular Street Fair attraction. Partnership
banners inside of the tent. In addition, the sponsor will receive 6 tickets to each show, a reserved table in the includes banner on the stage, company logo on marketing materials, speaking opportunity between acts, and a 10x10
Hospitality tent, and product sampling ability within the concert grounds. tent for sampling. Sponsorship at this level includes one night.
STAGE PRODUCTION SPONSOR | $15,000 CHILDREN’S STAGE SPONSOR | $7,500
This marketing opportunity includes (2) 3x10 banners at the Main Stage, (2) 3x10 banners at the Street Fair Stage, The Children’s Stage is part of the three-day Street Fair in Historic Downtown Wilmington. Children enjoy
(2) 3x10 banners at the Queen’s Coronation, (2) 3x10 banners at the Children’s Area Stage, 4 tickets to our Main entertainment composed of local performers. This partnership includes naming rights, a 3x10 banner on the stage,
Stage Concert Series with Hospitality and Parking passes. In addition, there is an option for product sampling ability company logo on marketing materials, speaking opportunity between acts, and a 10x10 tent for sampling.
at one of the above mentioned events.
CELEBRITY MEET AND GREET SPONSOR | $5,000
The Celebrity Meet and Greet takes place at the Street Fair where attendees have the opportunity to meet a well-
known child star. Partnership includes your company logo on celebrity headshots, exclusive access to private Meet
MAIN STAGE RESTROOM AREA SPONSOR | $10,000 and Greet, branding and sampling opportunities at event, and premiere logo placement on our website as well as
The Main Stage Concert Series attracts thousands of people for nationally headlining performers. Be a part of this marketing materials announcing the event.
experience by sponsoring the Restroom Area: partnership includes (2) 3x10 banners outside the Restroom Area
and 2 banners in the Restroom Area with product sampling ability within the concert grounds. Additionally, this
partnership includes 4 tickets to each Main Stage Concert Series show with Hospitality tickets and VIP Parking. CHILDREN’S AREA ACTIVITY SPONSOR | $3,500
The Children’s Area is part of the three-day Street Fair in Historic Downtown Wilmington, and it’s all FREE for
children and their families. At our largest public event, children enjoy activities, craft projects, and entertainment.
HARMONY CONCERT SPONSOR | $7,500 We’d love to partner with local businesses and organizations to provide a family-friendly environment with bounce-
Sponsorship includes (1) 15’x15’ company booth outside the venue (to be run by your staff); (1) 4’x10’ banner on houses, slides, the Choo-Choo train, the aerial acrobatics gym, a licensed character, or any of the other great activities
stage front, (4) 3’x10’ banners inside venue, (1) 3’x10’ banner at entrance to venue, (2) 3’x10’ banners outside venue, we will be bringing in 2018! Sponsorship includes marketing benefits and either 6 tickets to the Main Stage OR 4
6 concert tickets with hospitality passes, 6 Festival t-shirts, and 6 Festival Freakers. tickets to the Airlie Luncheon Garden Party. Be part of the fun and promote your business here!
CONCERT BANNER PACKAGE | $500 SPONSOR A CHARACTER | $1,000
Sponsorship includes (1) 3’x10’ banner outside the venue and (2) concert tickets with hospitality tent passes. Concert This partnership involves a unique opportunity to walk with a Festival character of your choice through the Street
of your choice, while supplies last. All tickets must be to the same show. Fair handing out company materials for a total of 4 hours - broken down into 30 minute increments, several times a
day.
22 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 23MARKETING OPPORTUNITIES CONTINUED LOGO PLACEMENT & ADVERTISING
WEBSITE VISITOR’S PAGE | $500
This partnership includes your company listing and link on our website’s Visitor Page.
SOCIAL MEDIA MENTIONS | $500
This partnership includes 3 social media mentions to over 40,000 followers on our social media.
E-NEWSLETTER MENTION | $250
Receive a mention in our monthly e-newsletter with a link and/or image of your choice.
DIGITAL BILLBOARD AD | $100-$2,500
Advertise your business or service on High Definition LED screens in prime locations throughout the North Carolina
Azalea Festival. This opportunity is ideal for branding campaigns, special events, and limited time offers.
SOUVENIR BOOK AD | $250-$2,000
Advertise your business or service in the North Carolina Azalea Festival Souvenir Book! This quality program is
delivered free to all sponsors and at numerous Festival events. As a wonderful keepsake, take advantage of this to
promote your company to Wilmington and the surrounding areas to over 7,500 guests.
VOLUNTEERS & HOSPITALITY
VOLUNTEER PROGRAM SPONSOR | $10,000
Over 15,000 volunteer hours are logged by community members supporting the Azalea Festival. As a Volunteer
Program Sponsor, your logo will be included on volunteer t-shirts and your ad or logo will be included in our monthly
newsletter. Additional benefits include: opportunity to speak at 2 Operational Committee Meetings, speaking
opportunity at our Volunteer Appreciation Event, a banner at Volunteer Appreciation Event, a table at event
check-in, product sampling at event, (1) 3x10 banner at the Street Fair Command Center, Parade Volunteer check-in,
and Azalea Sweep check-in.
PARADE HOSPITALITY SUITE SPONSOR | $5,000
PARADE BALLOON SPONSOR | $3,500 The Azalea Festival Celebrity Guests enjoy amenities and a place to relax at the Hospitality Suite. Sponsorship of this
Be a part of this exciting opportunity and sponsor what has become the biggest hit at the Parade! Partnership suite include naming rights with exclusive brand loyalty (if applicable) and product sampling opportunities in the
includes (1) 3x10 banner with your company logo in front of the cold air balloon, as well as a product sampling Celebrity Hospitality Suite.
opportunity along the Parade route. Four credentials to the Parade Reviewing Stand and two Airlie Luncheon Garden
Party tickets are included. For a Helium Parade Balloon (think “Macy’s Day Parade”) with more character options and
a larger impact, contact parade@ncazaleafestival.org for more details. AZALEA FESTIVAL YOUTH COMMITTEE (AFYC) SPONSOR | $4,500
The Azalea Festival Youth Committee (AFYC) mission is to develop future leaders of the community by supporting
PARADE COFFEE BAR SPONSOR | $3,000 the mission of the North Carolina Azalea Festival. AFYC members are local high school students who fundraise and
Sponsors have exclusive access to a Coffee Bar during the Parade with complimentary coffee provided. Sponsorship volunteer for the Festival - As their sponsor, you will receive a Patron Package, your logo on AFYC T-shirts, one half-
includes a 10x10 tent, (2) banners with your business name/logo, and an opportunity to distribute information and page ad in the Souvenir Book, and your logo in the Scholarship Pageant Program. Additionally, you will receive social
promotional items. This partnership also includes 8 Parade Bleacher tickets and a Patron Package. media mentions relating to AFYC and a speaking opportunity at AFYC meetings.
24 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 25You can also read
