Sponsorship & Marketing Promotional Opportunities - May 21-23, 2019 Georgia World Congress Center Atlanta, Georgia - Citrix Synergy
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May 21–23, 2019 Georgia World Congress Center Atlanta, Georgia Sponsorship & Marketing Promotional Opportunities Bob Kennedy Citrix Sponsorship Partner Manager Tel: +1 763-445-3517 Email: bob.kennedy@one10marketing.com
What is Citrix Synergy?
Citrix powers a better way to work and Synergy demonstrates how, delivering
the market insights you need to future-proof your IT investments and the Geographic Type
vision to power your competitive advantage. An interactive hub of learning,
networking and discovery, Synergy gives you the tools to unlock potential in
your people and your organization and the confidence to pursue your own
78% Americas
future of work.
18% EMEA
4% APJ
Why Sponsor?
Work is no longer a place, it’s an increasingly dynamic activity that people
expect to be as adaptable as they are. Citrix Synergy 2019 will reveal the Citrix
vision for a better way to work, with the digital workspace, networking and
analytics solutions that organizations need to unlock innovation and engage
customers. The 2019 conference, at the Georgia World Congress Center May Primary Job Function
21–23, will be the most vibrant ever, attracting more than 6,000 attendees at
all levels of IT from senior executives to technical experts. This diverse
audience offers Synergy sponsors exceptional opportunities to showcase
57% Technical
their solutions and technologies to decision makers, influencers and users.
26% Sales
With its signature open community environment, Synergy is the ideal place to
15% Business
discuss strategy and insights for driving productivity, whether work happens
2% Marketing
on-site, on the road, or in the cloud.
Citrix Synergy 2018 Anaheim
Attendees: 4,647
Organizational Role: Partners Organizational Role: Customers
13% Account Manager / 34% System Administrator
Sales Representative
18% Architect
13% Architect
17% IT Manager
12% Consultant
10% Network Management /
12% Manager / Supervisor / Design / Administrator
Project Leader
7% Director
10% Director
5% Analyst
10% CXO / President / Vice
4% Consultant
President
2% Business Manager
8% Business Developer
3% Others
5% Business Manager
17% Others
Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com 2 2
Sponsorship Package Price Summary Platinum* Gold Silver Bronze Expo
Investment 2019 $100,000 $80,000 $25,000 $16,000 $10,000
Sponsorship Benefits Platinum Gold Silver Bronze Expo
Event Passes Provided
Full conference passes (Passes allowed for sponsoring company only) 30 18 10 5 2
Speaker conference pass 1
Full conference passes at early bird rate (Passes allowed for sponsoring company only) • • • • •
Registration discount code for customers and prospects • • • • •
Networking and Exhibiting Opportunities
Citrix-provided booth structure (includes booth structure, power and internet); footprint size 30' x 30' 20' x 20' 10' x 10' 8.6' x 5' 7' x 3'
Sponsor-provided booth (optional) (includes 5amp power and internet); footprint size 30' x 30' 20' x 20' 10' x 10' NA NA
Additional footprint on show floor $15,000 $12,500 $8,000 NA NA
Lead retrieval units included 2 1 1 1 1
(4) 1 hour
Sponsor meeting room Exclusive
time slots
Messaging and Speaking Opportunities
45-minute sponsor breakout session •
30-minute Meet the Experts Theater presentation •
Sponsor Connect Program for Synergy attendees to schedule meetings with sponsors;
•
incentive provided to Synergy attendees with five meetings booked and fulfilled
Session highlighted on conference website and Synergy mobile app •
Direct access to event attendees with Synergy mobile app account • • • • •
Branding
Pre-Event
Attendee marketing material features sponsor logo (time dependent) •
Sponsor logo, URL and 75-word description on conference website • • • • •
On-Site
Welcome Reception branding (Platinum co-branding) •
8.5” x 5” promotional piece to promote sponsor breakout session •
One push notification on event mobile app •
Sponsor logo included in Keynote walk-in loop • •
Sponsor logo included on shared signage •
Sponsor-provided video (up to 30 seconds) to be played on monitors throughout the venue •
Reserved tables at lunches in Solutions Expo •
Conference break, breakfast or lunch branding; non-exclusive •
Sponsor logo, URL and 20-word description on event mobile app • • • • •
Inclusion in Solutions Expo map • • • • •
Synergy GameOn! sponsor with prize donation • • • • •
Sponsor logo on Solutions Expo entrance panel • • • • •
Mobile app banner •
Post-Event
Citrix follow-up thank you email to attendees with sponsor listing •
Final sponsor breakout session presentation posted for attendee access in their
•
Synergy personal My Account agendas
Press Benefits
Access to registered press list (post-event, upon request) • •
Press kits displayed in Press Center • • •
Social Media and Co-Marketing
Direct access to event attendees with social networking tools • • • • •
Conference web banners with link to conference website • • • • •
Acknowledgement of sponsor on Twitter from @Citrix • •
Customizable invite provided to sponsor to distribute to selected guests • • • • •
* Invitation only
Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com 3 3
Marketing Promotional Opportunities
Website and Mobile App Branding
Make an early and ongoing impact with Synergy attendees by embracing key online and mobile branding opportunities. Mobile branding
items are very effective in keeping your message front and center in the midst of an active event.
Item Description Price Deadline OPPS
Mobile App Banner Promote your company on the Synergy mobile app $3,000 Apr. 12 5
Post a white paper or PDF (2 MB or less) to the Synergy mobile app
Mobile App PDF $1,000 Apr. 12 5
library
Engage attendees with a video link to your listing within the mobile app
Mobile App Video $2,500 Apr. 12 5
sponsors section
Website Banner Display a rotating website banner on conference website $3,000 Apr. 12 5
Signage
Make a major impact on-site with Synergy attendees by boldly presenting your logo and message on one of these creative branding
opportunities. This signage is certain to grab attendee attention.
Item Description Price Deadline OPPS
Banners Brand your company on two 3’ x 8’ meter boards $5,000 Apr. 5 3
Column Wraps Brand your company on one dramatic column wrap decal $6,000 Apr. 12 3
Brand your company on three 3’ x 3’ cubes; cubes include four printed
Cube Graphics $7,500 Apr. 12 3
panels each
Window & floor clings Brand your company on one window cling or three floor clings $7,500 Apr. 12 5
Brand your company on ten water coolers located throughout the
Water Cooler wraps $7,500 Apr. 12 1
venue
Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com 4 4
Networking and Messaging
Make a unique pitch to Synergy attendees by reaching out with one of these direct marketing opportunities. These opportunities are
very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of direct
messaging with other great on-site or online benefits.
Item Description Price Deadline OPPS
Hotel Key Cards Branded hotel key cards at conference hotels $20,000 Apr. 5 1
Lanyards Co-branded event lanyard with sponsor logo and Synergy logo $12,000 Mar. 8 1
Gold and Silver
Sponsor Connect Program Synergy attendees schedule meeting with sponsors for gift incentive $15,000 Apr. 5
level sponsors
Meeting room at conference hotel; includes basic setup (conference
Meeting Room $10,000 Apr. 12 3
table, chairs, signage, electric and internet connection)
Direct communication with attendees to drive traffic to your booth or
Room Drop or Door Tag $12,000 Apr. 5 2
breakout session
Hospitality Branding
Make an impact on-site with Synergy attendees by adopting one of these bold branding opportunities. Hospitality branding items
are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of
hospitality branding with other great on-site or online benefits.
Item Description Price Deadline OPPS
Candy Cart Brand your company while giving attendees a sugar rush $5,000 Apr. 12 3
Brand visibility in a high-traffic zone used for ad hoc meetings.
Event Connection Lounge Sponsor to receive recognition on event website, mobile app and $5,500 Apr. 12 1
signage.
Major visibility at this highly popular event with logo placement on
Final Night Party $50,000 Apr. 19 1
napkins, tabletop signs, gobos and more.
Relaxation Station Six massage chairs within venue with appropriate branding. $15,000 Apr. 12 2
Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com 5 5
Event Infrastructure
Make an impact on-site at Synergy by illustrating successful hardware integration with Citrix products and solutions in attendee
engagement areas.
Item Description Price Deadline OPPS
Provides attendees with the benefit and convenience of an on-site
testing center to help pursue Citrix Certifications. Sponsor to receive
Certification Center recognition on event website and mobile app. Sponsor to provide In-Kind Apr. 12 3
required hardware, licenses and technical support. Sponsor is
responsible for all shipping and drayage costs.
Showcase your products alongside Citrix products and solutions.
Sponsor to receive recognition on event website, mobile app and
Citrix Experience Center In-Kind Apr. 12 Many
signage. Sponsor to provide required hardware, licenses and technical
support. Sponsor is responsible for all shipping and drayage costs.
Hosted internet access with workstations in conference area. Monitor
and room signage branding, acknowledgement on event website and
Self-paced Learning Labs In-Kind Apr. 12 1
mobile app. Sponsor to provide required hardware and is responsible
for all shipping and drayage costs.
Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com 6 6
Terms and Conditions
Acceptance/Entire Agreement: The participation of each Event Rules: Sponsor agrees to be bound by the terms of Indemnity: Under no circumstances will Citrix, Conference
sponsor (“Sponsor”) in Synergy 2019 (“Conference”) is subject this Agreement, including the Code of Conduct, as well as Management, their respective employees, officers, directors,
to acceptance by Citrix Systems, Inc. (“Citrix”), through its any Conference rules and regulations as may be established agents and subcontractors and all of their respective affiliates
conference management designee, One10 LLC. (“Conference or provided from time to time by Citrix and/or Conference or the Conference venue (collectively the “Conference
Management”) and Sponsor’s compliance with these terms Management. Sponsor agrees that Citrix and/or Conference Providers”) be liable for lost profits or other indirect, incidental,
and conditions (“Agreement”). Except for these Terms and Management may terminate all rights and benefits associated consequential or exemplary damages for any acts or omissions
Conditions, no contract is created until Citrix or Conference with the Conference, without liability or refund, if Sponsor does with respect to the Conference, nor will they be liable for any
Management, on behalf of Citrix, countersigns such contract not follow such rules and regulations, which are incorporated errors in any listing or descriptions or for omitting any Sponsor
(“Contract”); until such time, this Agreement will constitute the herein by this reference. Specifically, Sponsor shall comply with from the Conference guide or any other materials.
entire agreement between Sponsor, on the one hand, and Citrix move in and move out deadlines. Sponsor acknowledges that
and Conference Management, on the other hand, concerning a failure to comply with such deadlines may result in forfeiture Limitation of liability: None of Conference Providers shall
its subject matter, and may only be modified in a writing signed of rights and benefits or the removal of Sponsor materials. have any liability whatsoever to Sponsor for any losses, injury
by both parties. Citrix may withdraw its acceptance at any time Sponsor shall be liable for all storage and handling charges (including death) expenses or damage to Sponsor, its agents,
prior to the Conference by providing a refund of the total fee resulting from failure to remove Sponsor materials from the representatives, contractors, guests, invitees or any of their
paid to the Sponsor, if Citrix determines that Sponsor or its Conference after the move out deadline. Sponsor is responsible property, relating to or arising out of the acts of any sponsor,
product is ineligible to participate. The exhibit dates, benefits, for keeping the aisles at the Conference free of congestion or their respective agents, representatives, contractors,
hours and venue may be modified by information provided by caused by its demonstrations or other promotional activities. participants, guests or invitees. In no event shall Citrix’s or
Citrix or Conference Management to the Sponsor in writing. By Sponsor agrees not to damage or deface the walls or floors of Conference Management’s total liability hereunder exceed the
registering for this event, I am providing permission for Citrix to the Conference venue. Citrix Synergy 2019 conference passes, amounts paid by Sponsor hereunder.
utilize my image and/or any feedback provided in future event as determined by sponsorship level, provided to the sponsoring
marketing efforts. company are solely intended for Sponsoring company only Hold harmless: Sponsor agrees to defend, indemnify, and hold
and may not be distributed to any other parties without Citrix harmless the Conference Providers and those lawfully in the
Code of Conduct: Sponsor understands that this Agreement consent. Failure to abide by this provision is a material breach venue from and against any claim, loss, liability, or damage
includes the Code of Conduct available at: https://www. of this agreement. Sponsor further agrees not to independently suffered due to Sponsor construction or maintenance of an
citrixsynergy.com/code-of-conduct.html. Sponsor’s reserve or sponsor space within five (5) miles of the Conference unsafe exhibit, and/or the negligence or misconduct of Sponsor
participation in this event is subject to the Code of Conduct venue for a hospitality suite, seminar or any other promotional or its agents, or Sponsor’s breach of any commitment made, or
and is at sponsors own risk. Sponsors may not use Citrix or educational activity without the prior written consent of due to any other act of omission of Sponsor.
conferences to leverage or promote other events in which Citrix or Conference Management, which consent shall not be
they are a sponsor, and agree that they will not, during the unreasonably withheld. Citrix and/or Conference Management Insurance: Sponsor shall maintain proper insurance coverage
period from two days before until two days after a conference, reserves the right to terminate Sponsor participation for any for its property and liability, and represents and warrants that it
conduct, promote, endorse or sponsor any functions, classes, action or behavior deemed inappropriate by Citrix in its sole has obtained adequate insurance of at least $1 million to cover
seminars, exhibits, or similar marketing activities like those at discretion or for any breach of this Agreement or the Conference its potential liability hereunder.
the conference within 50 miles of the conference. Sponsors will rules and regulations or local laws, and in such event all fees paid
ensure that their participation in the event is consistent with the to Citrix by Sponsor will be considered nonrefundable. Release: Sponsor acknowledges that the Conference may be
Citrix purpose of the conference and in alignment with the Citrix reproduced or recorded and authorizes Citrix and its designees
go to market strategy. Sponsors shall not promote, endorse, Cancellation: Citrix may cancel all or any part of the Conference to record, transcribe, modify or reproduce and distribute in any
market or sell, directly or indirectly, any products, services, based on its assessment of market conditions or requirements, form and for any purpose any such recording of the Conference
solutions or other technologies at the conference or at the in its sole discretion, or due to any reason beyond its reasonable which may include Sponsor, its employees or agents, and
conference venue that in Citrix’ sole discretion compete with control, including but not limited to natural or public disaster, Sponsor agrees to execute any additional release presented by
the products, services, solutions or technologies recommended act of God, venue construction, insufficient participation, Citrix. Sponsor hereby releases Citrix and its designees from
by Citrix. Sponsor agrees that it will not hold any of the following government regulation or similar reasons. In such case, Citrix and waives all claims it or its employees or agents may possess,
parties—Citrix Systems, Inc., its agency One10 LLC., or any will refund to Sponsor any space fees already paid as Sponsor’s now or in the future, about such activities, and specifically
of their respective affiliates, officers, directors, agents, sole and exclusive remedy. Sponsor will have no further waives any statutory restriction on future claims or moral
employees, clients or representatives—liable for any claims recourse against Citrix or Conference Management. Citrix may rights.
arising from or related to participation in the event, except for cancel Sponsor’s participation for cause if Sponsor engages
claims for personal injury or death caused solely and directly in any inappropriate behavior, violates any of the terms of this Benefits and license: Citrix will provide exhibit space (“Space”)
by such party. TO THE EXTENT PERMITTED BY LAW, IN NO Agreement or violates the Conference rules and regulations or at the Conference for the Sponsor to display its qualified
EVENT SHALL ANY SUCH PARTY BE LIABLE FOR ANY SPECIAL, local laws. In either such case, any payments made by Sponsor products and services in the Solutions Expo (“Exhibit”). The
INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES. Citrix are considered fully earned by Citrix and are nonrefundable. Total Space Fee includes the use of the Space and any of
Synergy 2019 Sponsors may not use Social Media including but Sponsor will have no further recourse against Citrix or the benefits as specified on the Contract or as detailed in
not limited to Twitter, Facebook, Instagram, etc. in a manner Conference Management. Sponsor may cancel participation in the Sponsorship Toolkit (“Toolkit”) and Exhibitor Service Kit
that denigrates Citrix Synergy 2019. the Conference for convenience. All fees will be waived and any (“Exhibitor Kit”), each as maybe amended from time to time
payments will be returned if cancellation occurs outside of sixty by Citrix. Sponsor grants to Conference Providers the right to
(60) days of the Conference. If cancellation occurs within sixty use the Sponsor name and logo in promotion and production
(60) days of the Conference, 50% of fees will continue to be due of the Conference.
and any payments for the remainder of the fees will be returned.
Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com 7 7
Terms and Conditions (Continued)
Space assignment: Citrix or Conference Management will Relationship of the parties: Nothing in this Agreement or any Taxes and licenses: Sponsor shall be solely responsible for
assign the Space, and Citrix and Conference Management Contract shall be construed as creating an employer-employee obtaining any licenses and permits, and payment of all taxes
reserve the right to change or modify the Space at any time. The relationship, a partnership or joint venture between Sponsor, (including sales and use taxes), license fees or other charges
Space is for the Sponsor use only, and Sponsor may not assign on the one hand, and Citrix and/or Conference Management, on applicable to its participation in the Conference.
or sublease any portion or the Space (including to an affiliated the other hand. The parties shall always have an independent
company) without Citrix’s prior written consent. Sponsor must contractor relationship. Miscellaneous: Citrix’s and/or Conference Management’s rights
fully occupy the Space and provide displays and equipment in this Agreement may not be waived without Citrix’s and/or
meeting Citrix’s standards. At the Conference, Sponsor cannot Third Party Contractors: Citrix or Conference Management Conference Management’s (as applicable) prior written consent
exchange money or goods without the prior written consent may require the Sponsor to use third party contractors in writing. Sponsor may not assign the Agreement without prior
of Citrix, nor may it assist other parties in soliciting business designated by Citrix or Conference Management (“Designated written consent from Citrix and Conference Management. If any
without that consent. Contractors,” as listed in the Toolkit and Exhibitor Kit). Those term of this Agreement is declared invalid or unenforceable, the
Designated Contractors act solely as independent contractors. remainder shall continue in full force and effect. This Agreement
Presentations by entertainers, spokespersons, or models Citrix and Conference Management are not responsible for any shall be binding upon the permitted successors, and assignees
will be allowed, pending advance Conference Management performance, acts or omissions of such Designated Contractors. of the Sponsor.
approval. They must be confined to the Sponsor’s contracted
booth space, or the 4’’ aisle area directly in front of Sponsor’s Conference materials: The Toolkit and Exhibitor Kit and any Governing law: This Agreement shall be governed by and
booth. No staff, presenters, or entertainers will be allowed other planning and marketing material or methodologies construed under the laws of the State of Florida without regard
to represent Sponsor in other areas of the Solutions Expo distributed to the Sponsor related to the planning or execution to its conflicts of law rules. The Ninth Judicial Court in and for
or overall conference property. If they are found outside of this Conference are owned exclusively by Citrix or Conference the County of Orange, Florida, or the Federal District Court
contracted booth space they will be removed from the Management. Sponsor is responsible for obtaining the Toolkit for the Southern District in Miami, Florida, shall have exclusive
Conference. and Exhibitor Kit from Conference Management. The Toolkit and jurisdiction over the matters pertaining to this Agreement in
Exhibitor Kit will be available from Conference Management any action or suit to enforce any right or remedy under this
Own risk: Sponsor shall have the sole responsibility for any loss prior to the Conference. Conference passes that are included Agreement or to interpret any provision of this Agreement. The
of its equipment, materials or proprietary information, or any in the sponsorship package are allowed for the sponsoring prevailing party shall be entitled to recover costs, including
loss including any subrogation claims by its insurers. Persons company only. reasonable attorney’s fees.
visiting, viewing or otherwise participating in Sponsor’s Space
shall be deemed invitees of the Sponsor and not those of any of Laws and rules: Sponsor shall comply with all applicable laws, Payment: Sponsor will receive invoice upon receipt of contract.
the Conference Providers. regulations, and ordinances about its participation in the Payments will be made to One10 LLC. Forms of payment will
Conference, including but not limited to rules of the venue be included with the invoice. Failure to make all scheduled
Warranties disclaimer: SPONSOR ACKNOWLEDGES THAT and any relevant labor union, construction of the Exhibit in payments as agreed amounts to breech in contract. Sponsoring
ACCESS TO THE SPACE IS PROVIDED “AS IS” AND NEITHER compliance with the ADA or its local equivalent, and the terms, companies will NOT be able to set-up in the Solutions Expo until
CITRIX NOR CONFERENCE MANAGEMENT MAKES ANY conditions, and rules issued by Conference Management. full payment is received.
REPRESENTATIONS OR WARRANTIES, ORAL OR WRITTEN,
EXPRESSED OR IMPLIED, ABOUT THE SPACE OR CONFERENCE, Third party proprietary rights: Sponsor will not violate the
INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF proprietary rights of third parties about its participation with
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. the Conference.
Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com 8 8
Application Contract for Sponsorship All requests are subject to Citrix approval. Company name: Primary event contact: Email: Phone: Mailing address: City: State: Postal code: Country: Billing and invoicing information (if different than above): Primary billing contact: Email: Billing address: City: State: Postal code: Country: Sponsorship Packages All requests are subject to Citrix approval. Citrix Synergy 2019 Sponsorship Package o Platinum $100,000 o Gold $80,000 o Silver $25,000 o Bronze $16,000 o Expo $10,000 PAYMENT TERMS: I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement for Sponsor. Location in the Solutions Expo is based on payment receipt date followed by contract date. Payment for Citrix Synergy should be made to One10 LLC. The billing contact will receive an invoice with payment options and details. 50% of total payment is due upon receipt of invoice and remaining payment must be received three days prior to conference, to set up in the Solutions Expo. This will be strictly enforced. Authorized signature: Date: Name printed: Citrix approval: Date: Please scan/email or fax (+1 763-322-9004) this page to Bob Kennedy, Citrix Sponsorship Partner Manager. Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: bob.kennedy@one10marketing.com 9 9
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