GLOBAL MONEY WEEK TOOLKIT 2018 12 - 18 March 2018 Money Matters Matter
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GLOBAL MONEY WEEK TOOLKIT 2018 Initiative of 12 - 18 March 2018 Money Matters Matter In partnership with
Contents GMW Growth............................................................................................................................................................3 GMW 2018’s Theme............................................................................................................................................3 About GMW...............................................................................................................................................................4 Take Part.......................................................................................................................................................................5 Planning Your Event............................................................................................................................................5 Publicity & Media..................................................................................................................................................6 GMW Branding & Style Guidelines.......................................................................................................7 Resources................................................................................................................................................................10 Activity Ideas.........................................................................................................................................................12 GMW Challenges...............................................................................................................................................14 Contact Us................................................................................................................................................................15 2
Global Money Week Growth World’s largest money awareness campaign NUMBER OF NUMBER OF PARTICIPATING CHILDREN & COUNTRIES YOUTH REACHED NUMBER OF NUMBER PARTICIPATING OF GMW ORGANIZATIONS ACTIVITIES *GMW 2012 outreach: 33 000 children and youth in 21 countries (Child Finance Day/Week) Learn more at ‘About’ section on www.globalmoneyweek.org GMW 2018’s Theme: ‘Money Matters Matter!’ It is more important than ever for children and youth to be economically equipped and empowered to close inequality gaps and build a brighter future! Money Matters Matter because children and youth need to receive the knowledge and develop skills to make smart financial decisions throughout life. Learn more at ‘About’ section on www.globalmoneyweek.org 3
SAVE THE DATE! GMW2018 will be the 7th Edition of the Week and will take place: 12 - 18 March 2018 About Global Money Week Global Money Week (GMW), Why is it important? ● Guest speakers and panels on financial a CYFI initiative, is an annual money inclusion of young people awareness campaign built to inspire GMW is important because children ● Financial education games and savings children and young people to learn and youth are the next generation of competitions about money matters, livelihoods and changemakers. They are the business ● Dialogues with policy makers entrepreneurship. leaders of tomorrow, politicians, parents, ● Interactive financial education teachers. They unlock their potential workshops GMW started in 2012 as Child Finance when they believe in themselves. ● Open market events Day/ Week and has since touched the ● Drawing, photo, essay and video lives of 7.8 million children and young Who can participate? contests on ‘Money Matters Matter’ people through 23,700 organizations in ● Visits to banks, parliament, stock 137 countries. Anybody. Anywhere. Whether you exchanges, money museums, local represent a community, company or businesses and global corporate Child & Youth Finance International country. Whether you are an individual, companies (CYFI) a group or an entire population – we encourage everyone who believes Learn more at ‘About’ section on CYFI works to reshape financial systems in investing in the next generation to www.globalmoneyweek.org in order to economically and socially participate. empower children and youth worldwide. To find out more or to donate to support We are a global non-profit organization What happens during GMW? CYFI’s work of promoting financial who works with partners in over 137 education and inclusion to children and countries. GMW facilitates different types of events youth worldwide, please visit: and activities to spark an excitement www.childfinanceinternational.org CYFI initiatives include: around learning and economic savvy. For ● Global Money Week (GMW) example: ● Ye! for Young Entrepreneurs (Ye!) ● Global Inclusion Awards (GIA) ● SchoolBank What is the goal? We believe that today’s children and youth should become empowered economic citizens, capable of understanding the importance of saving, and equipped with the skills to be employed and create their own livelihoods. We want young people to learn to manage their money wisely. By empowering children and youth, we can help them create a positive wave that will expand from themselves, to their families and to entire communities. 4
Mak e a dif f Take Part erence ! By taking part in GMW2018 you will impact the lives of children and youth, their understanding of financial education, livelihoods, employment and entrepreneurial ideas and empower them! How will the CYFI’s Global Money Week Team support you? PRE-GMW DURING GMW POST-GMW ● All the resources (toolkit, brochure, ● Share GMW events around the ● Tell us about your activities and Print Pack, Prep Pack, Teaching world via social media events by filling out the GMW Materials, GMW logos, etc) are Achievements Form 2018 that you available on the GMW website at ● Connect you with other GMW can download at ‘Resources’ section ‘Resources’ section on participants on www.globalmoneyweek.org www.globalmoneyweek.org ● Share event details via GMW ● Share your photos and videos with ● List your event on the GMW website calendar, website and newsletter us! How? so others can find it and get in touch with you. To do this, we need you to Option 1: If you have a couple of fill in GMW Achievements Form 2018 photos then email them to your that you can download at CYFI contact. ‘Resources’ section on Option 2: If the files are too large, www.globalmoneyweek.org please use www.wetransfer.com to forward your files to your contact at ● Webinars will be held prior to the CYFI Team! Wetransfer.com does GMW2018 to learn more about GMW not require opening an account. It is fast and great way to transfer big ● Explore ideas and offer advice to files. help you run a successful event Option 3: Upload your photos to DropBox and share the link with your contact at CYFI. Do not forget to use ‘Standard Photo Release Form For Minor Children’ Learn more at ‘About’ section on www.globalmoneyweek.org Planning Your Event If you would like to organize an event during GMW, this section provides a guide to help plan your activities! Step ❶ Create a planning team Step ❷ Choose an event Step ❸ Plan the event Step ❹ Promote the event Step ❺ Host the event Tips for planning your GMW event! Step ❻ Share your experience • Don’t forget to add GMW to your annual event calendar! • Contact your affiliated institutions, businesses, sponsors, and schools to inform them about the Week, and get them involved in GMW campaign. • Explore ideas for potential events in ‘Activities’ section • Get inspired by earlier events by reading GMW Reports published in 2017, 2016, 2015, 2014 and 2013 • Take fun photos and videos with GMW logos and share them with the CYFI Team. Learn more at ‘Resources’ section on www.globalmoneyweek.org 5
The official hashtags Publicity & Media of GMW2018 are: #GMW2018 Through media coverage you can promote your work in your community, expand the #GlobalMoneyWeek reach of your message, and spread the #MoneyMattersMatter word about GMW2018! How to work with the media? • Identify the story you want to tell Before you begin to develop media outreach material, consider your goals in gaining media coverage and define your focus. • Communicate your message effectively Be prepared to tell your story and respond to questions. All media outreach materials should be clear, concise and persuasive, with a core set of messages. • Create media outreach materials Different types of materials are used for different media outlets; create a live- read radio script for on-air announcements about your event, prepare a ready-made blog post article, or use the press release included in our press pack as an example of outreach material for printed publications. Suggestions for social media • Create a media list to contact Contact media outlets and reporters Social networking sites can reach a large audience with little or no cost – use Twitter directly to let them know about your existing accounts, or ask colleagues, Use tweets for positive messages, calls GMW activities. Be strategic and pick partners and volunteers to promote the for action, or to highlight key information those who are most likely to cover your event through their personal profiles. about your event. Using hashtags event, and send tailored outreach #GMW2018, #GlobalMoneyWeek, and materials by email to these reporters #MoneyMattersMatter, makes it easy for and outlets. Twitter users to search for information • Prepare a media kit for journalists Include all media materials you Facebook about events locally and to connect with the global celebrations. have prepared as a background to your Create a GMW event and send Tip! Remember to update your business, organization or institution, invitations to your network, share Facebook and Twitter statuses regularly, your event, and Global Money Week. information and status updates with and cross-promote all of your social Media kits can be handed out before or others. Use the search facility to find media content! during your event, or to those who are other local GMW events and Facebook unable to attend but have responded to users with shared interests. media outreach efforts. Instagram YouTube Take photos or videos at your GMW event Upload videos to YouTube to promote, and share them on your Instagram inform, and educate about your GMW account. Use GMW hashtags event – include the link to your YouTube #GMW2018 #GlobalMoneyWeek video or channel in Facebook updates #MoneyMattersMatter and Tweets, and embed videos on your website. Tip! Tag @globalmoneyweek in your posts and photos to get the chance to be featured on our page! Learn more at ‘Media’ section on www.globalmoneyweek.org 6
GMW Branding & Style Guidelines In this section, you will find applications Appearance for the logos, colors, typefaces and design templates that express our brand. It When placing the GMW logo on the covers all materials produced for GMW, page, please consider the following: including ideas for GMW promotional materials. You will be able to find X • The logo should always be information and guidance on the use of accompanied by text: the GMW logo. Initiative of Child & Youth Finance For GMW, maintaining a consistent, high International (CYFI) quality and structured image means that we can build a stronger awareness of the • GMW logo should wherever possible X Week amongst members of the public. To be used as a heading being large, make this happen, we need your help! if not larger, than the event title. Essential • On the rare occasions where this is not possible: These must be used when preparing promotional material. - the logo must always be the largest logo on the page; Global Money Week Logo - where Global Money Week is not Incorrect usage clearly visible in the heading, the logo Consistency of the logo is critical to should be included at the top of the establishing consistency across the page, with any partners’ logos listed countries participating in GMW. at the bottom. Please make sure you avoid the • The logo used should be the highest following: resolution version available. • Do not tilt the design • Do not enlarge or alter the proportion Color use any part of the design • Do not rearrange the design It is intended that the GMW logo Typeface • Do not use the design in a low be reproduced mainly in two colors Font is called Gotham and the style is contrast manner variation - core color for text and yellow ‘Ultra’ for coins. However, the coins can be in multiple colors. For more details see ‘GMW Branding Recommended & Style Guidelines 2018’ at ‘Resources’ To add flexibility the logo comes in 8 section on www.globalmoneyweek.org We strongly recommend you include the other color options. following in your promotional material: Limitation to keep in mind: • GMW web address • The logo should not appear in the www.globalmoneyweek.org same colors as the background. It should stand out. • GMW dates 12 - 18 March 2018 Usage • GMW hashtags Choosing a logo #GMW2018 To a reasonable extent, the logo you use #GlobalMoneyWeek is left to your discretion. We only ask that #MoneyMattersMatter the logo you select is of high quality and highly visible. • GMW2018’s theme tagline Money Matters Matter Please feel welcome to use a logo color variation that better matches with your Logo logos and background material. The GMW logo should be included in With other logos every piece of material produced for the As stated earlier, the GMW logo should Week. always be the most prominent logo when used alongside other logos. Please The logo is available in one primary layout ensure this is not jeopardised. - as a vertical (‘stacked’) version. To a reasonable extent, the logo you use is left to your discretion. 7
Logo & logo variations This is the original Global Money Week logo There are 8 other color versions of the Logo, as demonstrated below. Logo on different backgrounds Examples of how GMW logos can be placed in different backgrounds to give color to the GMW campaign! All Global Money Week logos are downloadable at ‘Resources’ section on www.globalmoneyweek.org 8
Create colorful cardboard photo frames, Ideas for GMW promotional materials backdrop banners, t-shirts and other designs. Don’t forget to add GMW logo, website link, hashtags, theme tagline, etc. GMW cardboard photo frames GMW backdrop banners GMW t-shirts Be creative! You can use GMW logos in other GMW materials such as: publications, documents, notepads, caps, scarves, umbrellas, pens, pencils, bags, etc. There are no limitations! Make your event – a GMW event! 9
Resources Check out resources that guide you to either plan your GMW activity or help you promote the Week. GMW resources include: The Print Pack: Printable Promotional Resources • GMW Toolkit The Print Pack is an additional document to the Toolkit, it will help you manage the • GMW Print Pack promotional process of your GMW2018 event. The Print Pack consists of the following: • GMW Brochure • GMW Reports ❶ Example Checklist for GMW ❹ Example Certificate of Participation • GMW Teaching Materials This checklist is to help you keep track of This is a template certificate for you to • GMW Slides the deadlines so you can be sure to enjoy hand out to your event’s participants to • GMW Logos your successful GMW2018 celebrations! thank them for taking part in your GMW • GMW Prep Pack* activities. • GMW Achievements Form* ❷ Example press release for reaching *(Available from December 2017) out to the media ❺ Example printable Speech Bubbles: Contact with local media is one of the “I save because…” and “The best thing All these resources are available online: best ways to promote your event and about Global Money Week is…” at ‘Resources’ section on spread awareness within your local www.globalmoneyweek.org community about GMW2018. This is a printable template for you to print out and to give to children, youth, A press release should include your colleagues, your family and friends, information about your event, as well as your next-door neighbors, strangers on basic information about GMW and your the street (the list goes on!) to fill in with organization. In addition to contacting a marker and to pose for a photograph. If the press, try reaching out to other media you are working with a large group you outlets such as broadcast media and may want to laminate a couple of speech local newspapers. This template press bubbles to be filled out with dry erase release should be adapted to fit your own makers for multiple uses. GMW activities. Remember to specify the exact dates, locations, and numbers ❻ Example Evaluation form for children of children reached, and please share it & youth with us at the CYFI Team as well. You can share this form with children and youth taking part in GMW activities in ❸ Example letter for contacting other your community. It is a great way to ask organizations for a feedback and improve your event Visiting parliaments, banks, stock for next year! exchanges, and other institutions is an excellent way for children to learn how You can find these reports here: these institutions operate. You may send at ‘Resources’ section on a template letter to request a visit or an www.globalmoneyweek.org educational talk. GMW Toolkit A guidebook for everyone interested in participating in GMW2018, the Toolkit will help you plan your GMW events Get inspired! Read GMW and celebrations in your community. It Reports 2017, 2016, 2015, provides an overview of how you can 2014 and 2013 organize activities and events, to ensure that children and youth in your country CYFI has published 5 GMW participate and learn more about finance reports in 2017, 2016, 2015, 2014 and entrepreneurship! and 2013. These will provide you with an overview of activities and Who can use this toolkit? events that took place in different Everyone who wishes to participate countries around the world. in GMW2018. Make sure to check the They are full of fantastic ideas ‘Activities’ section on the GMW website of how children, youth and their for case studies and example activities communities have celebrated for each type of participant group. GMWs. Tip! Check out the Print Pack – supplements the Toolkit, that consists of printable resources. 10
GMW Brochure GMW Teaching Materials A two pager you can use in events Holding sessions as part of the classroom The Child & Youth Finance International prior to the GMW2018 so you can activity is a beneficial way for children (CYFI) Team promotes ECE globally, and promote the Week and raise and youth to get a better overview of has developed a framework for linking awareness about it! money matters, including budgeting, ECE with access to appropriate financial investing, spending, earning money, and services for young people to help developing entrepreneurial skills. them become financially capable and empowered economic citizens. GMW provides a valuable opportunity for teachers, educational practitioners GMW Teaching Materials are specifically and others to get involved in supporting adapted for the two age groups shown the development of youth skills and below. These files can be used for knowledge within their teaching. sessions to develop students’ financial literacy and skills, or as part of a wider We created GMW Teaching Materials in plan for incorporating financial education collaboration with Aflatoun International. in to your teaching lessons. The materials have been specifically GMW Branding & Guidelines adapted for two key age groups – ages Who can use these materials? 2018 10-14 and ages 15-18. They can be ❶Teachers used for sessions to develop students’ ❷ Bankers who go to schools and give In this guidebook, you will find financial literacy and skills, or as part of talks applications for the logos, colors, a wider plan for incorporating financial ❸ Anyone else who is interested typefaces and design templates education into teaching lessons. that express our brand. It covers GMW Teaching Materials are made all materials produced for GMW, What is Economic Citizenship available for two different age groups: including ideas for GMW promotional Education? ❶ GMW Teaching Materials for students materials. You will be able to find Economic Citizenship Education (ECE) aged 10 -14 information and guidance on the use is a combination of financial, social, ❷ GMW Teaching Materials for students of the GMW logo. and livelihood’s education – building aged 15 -18 the knowledge, skills and competences of youth, for their economic, social and Please feel welcome to adapt these GMW Logos personal well-being. GMW provides materials to other age groups, if a valuable opportunity for teachers, necessary. Don’t forget to take fun photos with educational practitioners and others to GMW Logos! Also, you can use these get involved in advocating for greater logos in documents, publications, economic education for children and videos and other promotional youth through the Week’s activities, materials, such as on t-shirts, caps, with the aim of fostering the long- scarves, umbrellas, pens, pencils, term inclusion of financial, social and notepads, etc. livelihoods skills and knowledge in their teaching. Learn more at ‘Resources’ section on www.globalmoneyweek.org 11
Activity Ideas Many different events and activities take place during the Global Money Week. Some examples that will inspire you! Visits to Visits to Visits to banks & Visits to stock exchanges money museums other financial parliaments institutions 57 stock exchange events 47 money museum events Student groups can visit Organizing youth visits to took place in GMW2017. took place in GMW2017. bank branches or government departments, headquarters, to get to e.g. the Ministry of Stock exchanges can be Visits to money museums know more about how Finance or the Ministry of part of the ‘Ring Around the offer young people a great banks work, which different Education, and including World’ initiative, by inviting opportunity to draw on the departments and job them in activities such as children and youth to ring past – learn about the positions are available, and participatory budgeting the opening or closing bell history of money – to what they do. fosters understanding of at the stock exchange. This understand the importance how policies are made, and is a great opportunity for of saving for their futures. the impact these decisions children and youth to learn have. These visits help youth more about the work of Visits to the museum do to have a better stock exchanges around not need to be limited to a understanding of how the world. walking tour, but can parliaments work, as well include various workshops as why and how policy where students can learn decisions are made. about different currencies and the history of money. Organize savings, drawing, photo, video & essay competitions GMW bus delivering financial literacy Launch drawing, photo and essay competitions around TV or radio workshops around Visits to creative themes like: ‘Why talk shows the country is it important to save?’, schools & ‘My dream bank’, ‘My Don’t forget to think outside universities money tree with dreams’, the box and make it possible ‘What are you saving for?’, for everyone to take part ‘Money Matters Matter’, Youth and high-level in GMW2018! Create a ‘If I were an entrepreneur, representatives can hold GMW bus that can tour Not only should students which business I would interviews on live TV or through all the counties visit different organizations own?’, ‘My dream job in radio shows about the in the country and reach and institutions, but bank, the future’ or ‘My business importance of financial children and youth in rural businesses and parliament idea.’ Also, savings education. Help to raise areas, too! The buses can employees can visit schools competitions would be a awareness about GMW and have learning facilities to and universities as well. It great idea! And, so many its goal! teach youngsters about would be great idea to hold more! money and savings, such as workshops and sessions for computers with financial youth! games, books, and brochures. 12
Read more and explore example case studies at ‘Activities’ section on www.globalmoneyweek.org Visits to local Financial literacy Plan workshops Organize financial businesses rally & lessons education fairs or plan open markets GMW is a great opportunity Organize a big Financial Hold sessions to raise Educative and interactive to connect with the Literacy Rally with partners awareness on the fairs are a great idea to customers and workforce in your country to promote importance of financial showcase the work of of tomorrow. financial education and education amongst youth different institution and the rights’ of the children and other participants bring youth together. Student groups can visit and youth together with of GMW. Through these Interactive financial games local businesses, their Child and Youth Finance workshops you will and workshops can be part branches or head office to Movement. help to empower young of it so that the students learn about how different people, with practical learn new skills and can departments work, the kind Participants can include skills involving money and interact with others. of jobs employees do and all the institutions that livelihoods. which skills are needed. plan GMW events in your Open Market These visits are a great country. Plan high-level Examples could be: ‘how to Children and youth can hold opportunity for youth keynote speeches with a open a bank account’, ‘how an Open Market at school or to learn lessons about clear message. to manage money wisely’, other location - where they creating livelihoods, such ‘starting a business’, can run their own lemonade as entrepreneurship tips Inform press and media to ‘applying for a job’, stands, sell homemade and what it takes to be come and document. etc. Also, you can hold jewelry or baked goods. a good employer and/or informative lessons on the When starting their own employee. Note! Don’t forget to print financial products banks small businesses, GMW t-shirts for the rally! offer, and what they can children should consider mean for young people. Civil factors such as starting society organizations can capital, inventory, payback help to publicize workshops plans, and operating and assist with hosting expenses - a fantastic them in various regions or way to develop useful local areas. financial and entrepreneurial skills, whilst having fun. Organize books exhibition Research projects Make a special exhibition of books at school or local library, which teaches Give youth research children about money and projects about ‘Money savings. Books about well- history’, ‘Different known entrepreneurs can currencies in the world’, etc. be informative and inspiring! Not only can students learn, but they can go an explore money museums and libraries! 13
GMW Challenges GMW Selfie Challenge GMW time is always Selfie time! Our Step 2: Take a fun and creative GMW Step 3: Post it on your profiles, selfie competition is a great way to selfie - a self-portrait taken of a group using the following 3 hashtags: connect with other young people, or yourself. Don’t forget to hold or have #GMW2018 #GlobalMoneyWeek individuals and organizations across the GMW logo at the background. #GMWchallenge world in sharing their amazing money awareness activities and events. Suggestions Step 4: Encourage your friends, family, • Hold a board up with answers to communities and institutions to share Join us for the 5th edition of the GMW financial question related to the theme: your post. The winner is the photo with Selfie Challenge to show us what you’re “Why does money matter to you?” most likes! doing during the Week’s celebrations! • Hold a speech bubble with a sentence “I save because..” followed by your Timeline: How to join? answer The competition opens: • Hold a speech bubble with a sentence Monday, 12 March 2018 Step 1: Print out GMW Logo/s under the “The best thing about GMW is..” The competition closes: ‘Resources’ section on followed by your answer Sunday, 18 March 2018 www.globalmoneyweek.org The winner will be announced on our GMW Facebook at 14:00PM (CET) on Friday, 30 March 2018. GMW Money Box Challenge Piggy banks and money boxes have add your country flag, wear national #GMW2018 #GlobalMoneyWeek been around for thousands of years! clothes, hold balloons, etc. #GMWChallenge The origins of the name ‘piggy bank’ dates to the Middle Ages when Pygg, an Suggestions Step 4: Encourage your friends, family, orange colored clay, was used to make The Money Box can be designed or communities and institutions to share pots to store money. The name pygg jars created in ways that: your post. The winner is the photo with evolved to be known as ‘Pig Banks’, and • It reflects a country’s culture/currency. most likes! the rest is history! • Represent things that children and youth are saving for e.g. if you are Timeline: How to join? saving for sweets then the box is The competition opens: Step 1: Print out GMW Logo/s under covered by sweet wrappers. Monday, 12 March 2018 ‘Resources’ section on • It has a photo or drawing of what you The competition closes: www.globalmoneyweek.org are saving for. Sunday, 18 March 2018 The winner will be announced on our Step 2: Take a photo of your money box Step 3: Share and post it on GMW Facebook at 14:00PM (CET) on and place GMW logo next to it. You can using all of the following hashtags Friday, 30 March 2018. Learn more at ‘Activities’ section on www.globalmoneyweek.org 14
GMW Video Challenge GMW Submit Video a GMW Challenge video to show us what Step 2: Create a fun video of yourself your post. The winner is the video with you are doing to celebrate GMW2018! or as a group, celebrating GMW. We most likes! Whether you create a vlog of your Week suggest that videos are not longer ’s celebrations, host an interview with a than 2 minutes and make sure to state Timeline: representative from a local institution or what country you are based in. The competition opens: capture money awareness games and Monday,12 March 2018 activities. Step 3: Share and post it in using The competition closes: all of the following hashtags #GMW2018 Friday, 23 March 2018 How to join? #GlobalMoneyWeek #GMWChallenge The winner will be announced on our Step 1: Print out GMW Logo/s under GMW Facebook at 14:00PM (CET) on ‘Resources’ section on Step 4: Encourage your friends, family, Friday, 30 March 2018. www.globalmoneyweek.org communities and institutions to share Contact Us There is no participation fee or registration needed. Simply, get in touch with our CYFI Team. We will provide support and resources, or can connect you with events going on in your country! If you have any questions, please contact us: Follow GMW online! Child & Youth Finance International (CYFI) www.globalmoneyweek.org PO Box 16524, 1001 RA Amsterdam, the Netherlands @GlobalMoneyWeek @GlobalMoneyWeek www.childfinanceinternational.org @GlobalMoneyWeek info@childfinance.org + 31 (0)20 5203900 #GMW2018 #GlobalMoneyWeek #MoneyMattersMatter 15
In partnership with Initiative of Global Money Week (GMW) is an initiative of Child & Youth Finance International (CYFI) www.childfinanceinternational.org | +31 (0)20 520 3900 | info@childfinance.org www.globalmoneyweek.org | @GlobalMoneyWeek | @GlobalMoneyWeek | @GlobalMoneyWeek
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