GLOBAL MONEY WEEK 25 - 31 March 2019 Learn.Save.Earn - Toolkit
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Contents GMW Slogan ‘Learn.Save.Earn.’......................................................................................... 3 About GMW.....................................................................................................................................4 If you have any questions, please Plan Your GMW..............................................................................................................................5 contact us: Activities ...........................................................................................................................................6 GMW Team at Child & Youth Finance International (CYFI) Publicity & Media......................................................................................................................... 8 PO Box 16524, 1001 RA Amsterdam, The Netherlands GMW Branding & Style Guidelines................................................................................... 9 www.childfinanceinternational.org globalmoneyweek@childfinance.org Resources ......................................................................................................................................10 + 31 (0)20 5203900 Follow GMW online! www.globalmoneyweek.org @GlobalMoneyWeek The official hashtag of GMW is #GlobalMoneyWeek2019 2
“GMW is great opportunity to raise awareness of youth in financialliteracy, raise their entrepreneurship spirit, support and guide them, especially children from vulnerable families to save money for their future education. I think we should not limit GMW to only one week, but conduct various activities with joint effort of all stakeholders in our country throughout the year and use the one week of GMW to celebrate success and plan for next year to make it sustainable and continuous process.” ─ Farrukhsho Fraidonov, Manager of Affairs of SPCE UCA, Tajikistan, GMW2018 ‘Learn.Save.Earn.’ is the official slogan of the Global Money Week (GMW). Initially used as the theme of GMW2017 and transformed into the Campaign’s slogan, we believe it conveys the key messages of the GMW Campaign and supports the goal of LEARN. the Week by empowering children and youth to not only learn to manage their money wisely, but to help them transfer their knowledge to their families and to entire communities. In addition, the slogan ‘Learn.Save.Earn.’ helps everyone to create a SAVE. variety of events and activities around these topics that help children and youth to: ● Learn to manage money wisely Educating children and young people about their social and economic EARN. rights and responsibilities is key to creating a generation of capable adults, who can make wise decisions for their future. ● Save for their futures The It is important for children and youth to build clever savings habits from an early age in order to cultivate key money-managing skills for later in Official life. GMW ● Earn for themselves and their families Developing livelihoods skills or receiving entrepreneurial training, Slogan supports children and young people in getting a job or building their own business and developing their careers. Learn more at ‘About’ section on www.globalmoneyweek.org 3
Why is it important to teach children and Campaign with over 150 participating youth about money matters from a young countries globally. age? The earlier children learn about money, What happens during GMW? “GMW is a wonderful tool to savings and investment, the better they During GMW, national organizations educate the children and youth, manage their personal finances such as government bodies, ministries, change the habits and build the throughout their lives. These skills help financial institutions, central banks, not- financially responsible generation.” children and youth to understand the for-profit and youth organizations, local difference between earning, saving and businesses, universities, schools and ─ Mazamal Yar, Deputy Director spending, making them better money others work together to organize different Social Welfare, Pakistan, managers, who are able to budget and types of activities for children and youth GMW2018 have healthier money habits. It also helps to spark excitement around the topic of children understand how to manage ‘Learn.Save.Earn.’ through: money at an early age and teaches them to make better financial decisions ● visitsto banks, parliaments, central regarding student loans, housing, first car, banks, stock exchanges, currency travel, and other expenses. exchanges, money museums, local businesses, and global corporate About Global Money What is the goal of GMW? We believe that today’s children and companies; ● financial workshops and sessions; Week (GMW) youth should become empowered economic citizens, capable of ● financial education fairs, open market events, financial literacy rallies; understanding the importance of ● financial education games and savings saving, and are equipped with the skills competitions, financial football matches; What is Global Money Week (GMW)? to be employed and create their own ● drawing, photo, essay and video GMW, a Child & Youth Finance livelihoods. We want young people to contests on ‘Learn.Save.Earn.’ International (CYFI) initiative, is an learn to manage their money wisely. By annual financial awareness campaign empowering children and youth, we can About Child & Youth Finance built to inspire children and young help them transfer their knowledge to International (CYFI) people to learn about money matters, their families and to entire communities. CYFI works to reshape financial systems livelihoods and entrepreneurship. GMW is a time when the whole world can in order to economically and socially celebrate and engage in these important empower children and youth worldwide. GMW started in 2012 as Child Finance topics. We are a global non-profit organization Day/ Week and has since touched the that works with partners in over 150 lives of 32 million children and young Who can participate? countries. people. In 2018, 13, 400 organizations Anybody. Anywhere. Whether you in over 150 countries and overseas are an individual, a group, represent CYFI initiatives include: territories participated in the Campaign. a community, company or country. ● Global Money Week (GMW) Make sure to connect with the leading ● Global Inclusion Awards (GIA) Save the Date! organization in your country for a more ● Ye! for Young Entrepreneurs (Ye!) 25 - 31 March 2019 impactful national Campaign. #GlobalMoneyWeek2019 To find out more or to donate to support Learn more at ‘Countries’ section CYFI’s work of promoting financial on www.globalmoneyweek.org education and inclusion to children and youth worldwide, please visit: Where is GMW happening? www.childfinanceinternational.org and Everywhere. GMW is an international www.globalmoneyweek.org Learn more at ‘About’ section on www.globalmoneyweek.org 4
“I am proud that we have the chance each year to participate in GMW activities, leaving an impact on the lives of children and youth nationwide through the various financial awareness raising activities that we implement.” ─ Mrs. Azza ELDorry, Head of the Children & Youth sector, Ministry of Youth, Egypt, GMW2017 Plan Your Global ● After the event, fill out the GMW Post- Post-Form 2019 or email them directly Money Week Form 2019 to send us photos and report on the events and activities that took to the GMW Team place during GMW2019, no later than • Option 2: For sending all your photos 30 April 2019. The information provided or forwarding any larger files, please How does GMW Campaign work? is used for the GMW Report 2019 and use www.wetransfer.com to send your In brief, organizations across the world the website. files to GMW Team organize their own GMW events during the Week, and share news, photos and How do we support you as you organize • Option 3: Upload your photos to information with the GMW Organizing your GMW? DropBox and share the link with GMW Team at Child & Youth Finance We support you in the following ways: Team International (CYFI). News of all these activities are linked with each other via ● Offering you resources that can help GMW Team’s email address is the social media, the GMW website and you plan your Week (toolkit, brochure, globalmoneyweek@childfinance.org the Global Inclusion Awards. teaching materials, GMW logos, etc.). See ‘Resources’ section on the GMW PLEASE NOTE! For all media that How to plan your own GMW? website. include / show young people, please There is no participation fee! See below • Explore ideas and offer advice to help ensure that appropriate consent is the steps of how to easily plan your own you run a successful GMW obtained from parents, legal guardians, GMW Campaign in your country: • Link you to other partners in your and/or from the photographer to country or worldwide ensure that the photos/videos may be ● Get in contact with our GMW Team • Invite you to webinars prior to widely published online (i.e. GMW and by emailing us at globalmoneyweek@ GMW2019 to share GMW news and CYFI websites, press, social media, et childfinance.org meet other participants cetera.) and in CYFI publications. ● Explore GMW website with available • Keep you connected with the resources, materials and inspiring Campaign by sharing the latest updates ideas for your GMW. with you Tips for planning your GMW event! • Initiate and take the lead on GMW • Collecting data from the participants Campaign in your country and make via the GMW Pre- and Post-Forms to • Don’t forget to add GMW to your annual it suitable for the topics you wish to generate the GMW Report 2019 with event calendar! highlight during the Week. Campaign and country highlights • Contact your affiliated institutions, ● Collaborate with diverse groups of • Share your events via social media and businesses, sponsors, and schools to organizations and institutions to plan the GMW newsletter before, during inform them about the Week, and get GMW branded events and activities and after GMW them involved in GMW Campaign. for children and youth. • Explore ideas for potential events in ● Make sure your event is branded Is there a fee to take part? ‘Activities’ section as a GMW event. Read more in the Absolutely not! All that we ask from • Get inspired by earlier events by reading ‘Global Money Week Branding & Style you is that you keep us updated on your GMW Reports published during 2013- Guidelines 2019’ document. GMW activities by filling out the Pre- 2018 ● Before the event, fill out GMW Pre- Form (before the event) and the Post- • Take fun photos and videos with GMW Form 2019 to report on the events Form (after the event). logos and share them with the GMW and activities that you are planning to Team. organize during GMW2019, no later How can you send your photos or videos than 11 March 2019. The information to GMW Team? provided is used for the GMW daily • Option 1: For only a couple of photos, newsletter. please upload them to the GMW Learn more at ‘About’ section on www.globalmoneyweek.org 55
GMW Visits to Visits to Visits to banks & Challenge 2019 stock exchanges money museums other financial institutions GMW Challenge 2019 Over 79 stock exchanges 85 money museums have Student groups can visit #GMWChallenge2019 have participated in GMW taken part in GMW bank branches or headquarters, to get Stay tuned! We will publish Stock exchanges can be Visits to money museums to know more about the details of the GMW part of the ‘Ring Around offer young people a great how banks work, which Challenge 2019 on 1 the World’ initiative, by in- opportunity to draw on the different departments and November 2018 at viting children and youth to past – learn about the job positions are available, ‘Activities’ section on ring the opening or closing history of money – to and what they do. GMW website. bell at the stock exchange. understand the importance This is a great opportunity of saving for their futures. for children and youth to learn more about the work Visits to the museum do of stock exchanges around not need to be limited to a Activities the world. walking tour, but can include various workshops Many different events and where students can learn activities take place during about different currencies the Week. Hereby inspiring and the history of money. examples of activities that you can plan during your Organize financial GMW. education fairs or plan open markets GMW bus delivering Educative and interactive financial literacy fairs are a great idea to workshops around showcase the work of Visits to different institutions and the country bring youth together. schools & Interactive financial games Do not forget to think universities and workshops can be part outside the box and make of it so that the students it possible for everyone to learn new skills and can take part in your GMW! interact with others. Create a GMW bus that can Not only should students tour through all counties in the country and reach visit different organizations and institutions, but bank, Open Market Children and youth can children and youth in rural businesses and parliament hold an Open Market at “Inviting the youth to employees can visit schools areas, too! The busses can school or other location - think about and engage and universities as well. have learning facilities to where they can run their in the discussions around It would be a great idea teach youngsters about own lemonade stands, money, and why money to hold workshops and money and savings, such as sell homemade jewelry matters matter, is crucially sessions for youth! computers with financial or baked goods. When important for their future games, books, and starting their own small financial well-being and brochures. businesses, economic independence.” children should consider factors such as starting ─ Koba Gvenetadze, capital, inventory, payback Governor of the National plans, and operating Bank of Georgia, GMW2018 expenses - a fantastic way to develop useful financial and entrepreneurial skills, whilst having fun. 6
Visits to Visits to local Financial literacy Plan workshops parliaments businesses rally & lessons Organizing youth visits to GMW is a great Organize a big Financial Hold sessions to raise government departments, opportunity to connect Literacy Rally with awareness on the e.g. the Ministry of with the customers and partners in your country importance of financial Finance or the Ministry of workforce of tomorrow. to promote financial education amongst youth Education, and including education and the rights’ and other participants them in activities such as Student groups can visit of the children and youth of GMW. Through these participatory budgeting, local businesses, their together with Child & Youth workshops you will fosters understanding of branches or head office to Finance Movement. help to empower young how policies are made, and learn about how different people, with practical the impact these decisions departments work, the kind Participants can include skills involving money and have. These visits help of jobs employees do and all the institutions that livelihoods. youth to have a better which skills are needed. plan GMW events in your understanding of how These visits are a great country. Plan high-level Examples could be: ‘how to parliaments work, as well opportunity for youth keynote speeches with a open a bank account’, ‘how as why and how policy to learn lessons about clear message. to manage money wisely’, decisions are made. creating livelihoods, such ‘starting a business’, as entrepreneurship tips Inform press and media to ‘applying for a job’, etc. and what it takes to be come and document. Also, you can hold a good employer and/or informative lessons on the employee. Note! Do not forget to financial products banks print GMW t-shirts for the offer, and what they can rally! mean for young people. Civil society organizations can help to publicize workshops and assist with hosting them in various regions or local areas. Organize savings, drawing, photo, video & essay Organize books competitions exhibitions Research projects Launch drawing, photo and essay competitions around creative themes like: ‘Why is it important to save?’, Make a special exhibition ‘My dream bank’, ‘My of books at school or local money tree with dreams’, Give youth research TV or radio library, which teaches ‘What are you saving for?’, children about money projects about ‘Money talk shows ‘Money Matters Matter’, and savings. Books about history’, ‘Different ‘If I were an entrepreneur, well-known entrepreneurs currencies in the world’, which business I would can be informative and etc. Not only can students own?’, ‘My dream job in inspiring! learn, but they can go and the future’ or ‘My business explore money museums Youth and high-level idea.’ Also, savings and libraries! representatives can hold competitions would be a interviews on live TV or great idea! And, so many radio shows about the more! importance of financial education. Help to raise awareness about GMW and its goal! Learn more and explore example case studies at ‘Activities’ section on www.globalmoneyweek.org 77
“The theme Money is relevant for everyone! Sadly, people do not learn enough about it at school, but the fact that it plays a role for everyone (has an impact on everyone) is clear!” ─ Caro (22), Fair Hostess, Germany, GMW2018 Publicity & Media Through media coverage you can promote prepare a ready-made blog post article, Instagram your work in your community, expand the or use the press release included in Take photos or videos at your GMW event reach of your message, and spread the our press pack as an example of and share them on your Instagram word about GMW! outreach material for printed account. Use the official GMW hashtag publications. #GlobalMoneyWeek2019 How to work with the media? • Identify the story you want to tell • Create a media list to contact Before you begin to develop media Contact media outlets and reporters Tip! Tag @globalmoneyweek in your outreach material, consider your goals directly to let them know about your posts and photos to get the chance to be in gaining media coverage and define GMW activities. Be strategic and pick featured on our page! your focus. those who are most likely to cover your event, and send tailored outreach • Communicate your message effectively materials by email to these reporters YouTube Be prepared to tell your story and and outlets. Upload videos to YouTube to promote, respond to questions. All media inform, and educate on your GMW – outreach materials should be clear, • Prepare a media kit for journalists include the link to your YouTube video or concise and persuasive, with a core set Include all media materials you channel in Facebook updates and Tweets, of messages. have prepared as a background to your and embed videos on your website. business, organization or institution, • Create media outreach materials and your GMW. Media kits can be Twitter Different types of materials are used handed out before or during your event, Use tweets for positive messages, calls for different media outlets; create a or to those who are unable to attend for action, or to highlight key information live-read radio script for on-air but have responded to media outreach about your event. Using hashtag announcements about your event, efforts. #GlobalMoneyWeek2019, makes it easy for Twitter users to search for information Suggestions for social media about events locally and to connect with Social networking sites can reach a the global celebrations. large audience with little or no cost – use existing accounts, or ask colleagues, partners and volunteers to promote the Tip! Remember to update your event through their personal profiles. Facebook and Twitter statusses regularly, and cross-promote all of your social Facebook media content! Create a GMW event and send invitations to your network, share information and status updates with others. Use the search facility to find other local GMW events and Facebook users with shared interests. Learn more at ‘Media’ section on www.globalmoneyweek.org 8
Typeface To add flexibility the logo comes in 8 Font is called Gotham and the style is other color options. ‘Ultra’ Limitation to keep in mind: Recommended • The logo should not appear in the We strongly recommend you include the same colors as the background. It following in your promotional material: should stand out. • GMW web address Usage www.globalmoneyweek.org Choosing a logo To a reasonable extent, the logo you use • GMW dates is left to your discretion. We only ask 25 - 31 March 2019 that the logo you select is of high quality and highly visible. • GMW official hashtag #GlobalMoneyWeek2019 Please feel welcome to use a logo color variation that better matches your logos • GMW’s slogan and background material. Learn.Save.Earn. With other logos Logo As stated earlier, the GMW logo should The GMW logo should be included in always be the most prominent logo GMW Branding & every piece of material produced for the Week. when used alongside other logos. Please ensure this is not jeopardized. Style Guidelines The logo is available in one primary layout - as a vertical (‘stacked’) version. We have compiled ‘GMW Branding To a reasonable extent, the logo you use & Style Guidelines 2019’ that you can is left to your discretion. access at ‘Resources’ section on www.globalmoneyweek.org Appearance X When placing the GMW logo on the In this guidebook, you will find page, please consider the following: applications for the Campaign’s logos, colors, typefaces and design templates • The logo should always be that express GMW brand. It covers all accompanied by text: materials produced for the Campaign, including ideas with examples for GMW Initiative of Child & Youth Finance X promotional materials. International (CYFI) For GMW, maintaining a consistent, high • GMW logo should, wherever possible, quality and structured image means that be used as a heading being large, we can build a stronger awareness of the if not larger, than the event title. Week amongst members of the public. To make this happen, we need your help! • On the rare occasions where this is not possible: Incorrect usage Hereby a few essential tips for GMW Branding. Consistency of the logo is critical to - the logo must always be the largest establishing consistency across the logo on the page; countries participating in GMW. Essential - where Global Money Week is not These must be used when preparing clearly visible in the heading, the logo Please make sure you avoid the promotional material. should be included at the top of the following: page, with any partners’ logos listed Global Money Week Logo at the bottom. • Do not tilt the design • Do not enlarge or alter the proportion • The logo used should be the highest any part of the design resolution version available. • Do not rearrange the design • Do not use the design in a low Color use contrast manner It is intended that the GMW logo be reproduced mainly in two colors Tip! variation - core color for text and yellow For ideas and examples of GMW for coins. However, the coins can be in promotional materials please read more multiple colors. in ‘GMW Branding & Style Guidelines 2019’ on GMW website. Learn more at ‘Resources’ section on www.globalmoneyweek.org 99
Resources Check out resources that guide you to either plan your GMW activity or help you promote the Week. GMW resources include: • GMW Toolkit • GMW Print Pack • GMW Branding & Style Guidelines • GMW Logos & Designs • GMW Brochure • GMW Teaching Materials GMW Toolkit 2019 GMW Branding & Style • GMW Reports • GMW Slides Guidelines 2019 • GMW Pre-Form 2019* • GMW Post-Form 2019* A guidebook for everyone interested In this guidebook, you will find *(Available from November 2018) in participating in GMW. The Toolkit applications for the Campaign’s will help you plan your events and logos, colors, typefaces, and design All these resources are available includes information about the templates that express the GMW at ‘Resources’ section on Campaign, steps of how to plan your brand. It covers all materials produced www.globalmoneyweek.org for the Campaign, including examples GMW, ideas for activities, publicity and media tips, branding guidelines, for GMW promotional materials. as well as an overview of the resources available. Tip! Check out GMW Logos and Designs to get inspired for your Tip! Check out the Print Pack – marketing materials. supplements the Toolkit, that consists of printable resources. “GMW is an important educational event. Developing skills of wise money management should be one GMW Print Pack: Printable GMW Logos & Designs of the key elements of educational process. Not every adult possesses Promotional Resources these skills, which results in many personal finance problems. GMW Print Pack consists of There are several different GMW logo It is critically important to teach additional documents to the Toolkit versions available with posters that children to make a financial plan, that will help you manage the you can use as promotional materials to plan expenses and savings, promotional process of your GMW. for the Campaign. to promote long-term financial The Print Pack includes the following: planning, to explain the value of Tip! Learn more from ‘GMW saving in reaching financial goals. 1) Example Checklist for GMW Branding & Style Guidelines 2019’ So, I think that the GMW events 2) Example Press Release for reaching document about how to correctly teach these important practical out to the media use the logo and brand your event as skills and support leading our 3) Example Letter for contacting other GMW. children to financial well-being.” organizations 4) Example Certificate of Participation ─ Oksana Sampara, teacher of the 5) Example Printable Speech Bubbles: Ukrainian Gymnasium named “I save because…” and “The best after Ivan Franko, GMW2016 thing about GMW is…” 6) Example Evaluation form for children & youth 10
GMW Brochure 2019 GMW Teaching Materials GMW Reports 2013 - 2018 A two-pager that you can use in GMW Teaching Materials have been GMW Team has published 6 GMW events prior to the GMW so you can developed in collaboration with Reports from 2013. These Reports promote the Campaign and raise Aflatoun International and include will provide you with an overview awareness about it! The brochure topics such: budgeting, investing, of activities and events that took includes information about GMW, spending, earning, entrepreneurship, place in different countries around activities, resources, and the CYFI and more. The materials have been the world. They are full of fantastic organization. specifically adapted for two key age ideas of how children and youth, groups – ages 10-14 and ages 15- communities and countries around 18. They can be used for classroom the world have taken part in GMW sessions to develop students’ Campaign. financial literacy and skills, or as part of a wider plan for incorporating financial education into teaching lessons. GMW Slides GMW Pre-Form 2019 GMW Post-Form 2019 This PowerPoint includes the Each year we ask GMW participants Each year we ask GMW participants information about the Campaign, to fill out GMW Pre-Form before the to fill out GMW Post-Form after the activities, resources, supporters and Week to report on the events and Week to report on the events and the CYFI organization. Feel welcome activities that are planned for the activities that took place during the to use these slides to promote your Campaign. Campaign week. GMW. The information provided is used for The information provided is used for In addition, Prep Talks – webinars, GMW daily newsletter and social social media and GMW Report. will be held prior to GMW to support media. organizations, institutions and Timeline: Please complete the Form individuals with organizing GMW. Timeline: Please complete the Form no later than 30 April 2019. no later than 11 March 2019. Stay tuned for more information on when Prep Talks will be held! All these resources are available at ‘Resources’ section on www.globalmoneyweek.org 11 11
Initiative of In partnership with In partnership with the African Union Commission Contact Us If you have any questions, please contact us: GMW Team at Child & Youth Finance International (CYFI) PO Box 16524, 1001 RA Amsterdam, The Netherlands www.childfinanceinternational.org globalmoneyweek@childfinance.org + 31 (0)20 5203900 Follow GMW online! www.globalmoneyweek.org @GlobalMoneyWeek The official hashtag of GMW is #GlobalMoneyWeek2019
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