GLOBAL MONEY WEEK 23 - 29 March 2020 Learn.Save.Earn - Toolkit
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Organised by
GLOBAL
MONEY
WEEK
Toolkit
23 - 29 March 2020
Learn.Save.Earn.
1
Announcement!
Global Money Week (GMW), the flagship youth Financial Education Campaign
developed by Child & Youth Finance International (CYFI), has been handed over to
the OECD International Network on Financial Education (OECD/INFE). Therefore,
the 9th Edition of Global Money Week will be organised by the OECD/INFE.
If you have any questions, please
contact us:
The OECD International Network on
Financial Education (OECD/INFE)
Contents
2 rue André Pascal, 75775 Paris
Cedex 16, France GMW Slogan ‘Learn.Save.Earn.’......................................................................................... 3
www.oecd.org/financial/education
GMW_Secretariat@oecd.org About GMW.....................................................................................................................................4
+33 (0)1 45 24 85 55
Plan Your GMW..............................................................................................................................5
Follow GMW online! Activities ...........................................................................................................................................6
Publicity & Media......................................................................................................................... 8
www.globalmoneyweek.org
@GlobalMoneyWeek GMW Branding & Style Guidelines................................................................................... 9
The official hashtag of GMW is Resources ......................................................................................................................................10
#GlobalMoneyWeek2020
2
“GMW is great opportunity to
raise awareness of youth in
financialliteracy, raise their
entrepreneurship spirit, support
and guide them, especially
children from vulnerable families
to save money for their future
education. I think we should not
limit GMW to only one week, but
conduct various activities with
joint effort of all stakeholders in
our country throughout the year
and use the one week of GMW to
celebrate success and plan for
next year to make it sustainable
and continuous process.”
─ Farrukhsho Fraidonov, Manager
of Affairs of SPCE UCA,
Tajikistan, GMW2018
‘Learn.Save.Earn.’ is the official slogan of the Global Money Week (GMW). Initially
used as the theme of GMW2017 and transformed into the Campaign’s slogan, we
believe it conveys the key messages of the GMW Campaign and supports the goal of
LEARN.
the Week by empowering children and youth to not only learn to manage their money
wisely, but to help them transfer their knowledge to their families and to entire
communities. In addition, the slogan ‘Learn.Save.Earn.’ helps everyone to create a
SAVE.
variety of events and activities around these topics that help children and youth to:
● Learn to manage money wisely
Educating children and young people about their social and economic
EARN.
rights and responsibilities is key to creating a generation of capable
adults, who can make wise decisions for their future.
● Save for their futures The
It is important for children and youth to build clever savings habits from
an early age in order to cultivate key money-managing skills for later in Official
life.
GMW
● Earn for themselves and their families
Developing livelihoods skills or receiving entrepreneurial training, Slogan
supports children and young people in getting a job or building their own
business and developing their careers.
Learn more at ‘About’ section on www.globalmoneyweek.org
3
Why is it important to teach children and projects, launches and competitions
youth about money matters from a young organised by over 170 participating
age?
The earlier children learn about money,
countries globally. Click here to see
where Global Money Week has taken
“GMW is a wonderful tool to savings and investment, the better they place in the past.
educate the children and youth, manage their personal finances
change the habits and build the throughout their lives. These skills help What happens during GMW?
financially responsible generation.” children and youth to understand the During GMW, national organisations
difference between earning, saving and such as government bodies, ministries,
─ Mazamal Yar, Deputy Director spending, making them better money financial institutions, central banks, not-
Social Welfare, Pakistan, managers, who are able to budget and for-profit and youth organisations, local
GMW2018 have healthier money habits. It also helps businesses, universities, schools and
children understand how to manage others work together to organise different
money at an early age and teaches types of activities for children and youth
them to make better financial decisions to spark excitement around the topic of
regarding student loans, housing, first car, ‘Learn.Save.Earn.’ through:
travel, and other expenses.
● visitsto banks, parliaments, central
About Global Money What is the goal of GMW?
We believe that today’s children and
banks, stock exchanges, currency
exchanges, money museums, local
Week (GMW) youth should become empowered
economic citizens, capable of
businesses, and global corporate
companies;
understanding the importance of ● financial workshops and sessions;
saving, and are equipped with the skills ● financial education fairs, open market
What is Global Money Week (GMW)? to be employed and create their own events, financial literacy rallies;
GMW, is an annual financial awareness livelihoods. We want young people to ● financial education games and savings
campaign built to inspire children learn to manage their money wisely. By competitions, financial football matches;
and young people to learn about empowering children and youth, we can ● drawing, photo, essay and video
money matters, livelihoods and help them transfer their knowledge to contests on ‘Learn.Save.Earn.’
entrepreneurship. Initiated by CYFI in their families and to entire communities.
2012, it is now organised by the OECD GMW is a time when the whole world can About the OECD International Network
International Network on Financial celebrate and engage in these important on Financial Education (OECD/INFE).
Education (OECD/INFE). topics. The OECD and its International Network
on Financial Education (INFE) support
Throughout 8 editions, starting in 2012, Who can participate? policy makers and public authorities to
the Campaign has reached the lives of 32 Whether you are INFE member or non- design and implement national strategies
million children and youth in 174 countries member – everyone can join GMW2020. for financial education, individual
worldwide. Do not forget to explore ‘Countries’ page financial education programmes, while
for more details. also proposing innovative methods for
Save the Date! enhancing financial literacy among the
23 - 29 March 2019 Learn more at ‘Countries’ section populations of partner countries.
#GlobalMoneyWeek2020 on www.globalmoneyweek.org
Read more at
Where is GMW happening? www.oecd.org/financial/education
Everywhere. GMW is an international
campaign, with many events, activities,
Learn more at ‘About’ section on www.globalmoneyweek.org
4
“I am proud that we have the
chance each year to participate
in GMW activities, leaving an
impact on the lives of children
and youth nationwide through the
various financial awareness raising
activities that we implement.”
─ Mrs. Azza ELDorry, Head of the
Children & Youth sector, Ministry of
Youth, Egypt, GMW2017
Plan Your Global Campaign in your country and make Global Money Week activities.
Money Week it suitable for the topics you wish to
highlight during the Week. How can you send your photos or videos
● Collaborate with diverse groups of to GMW Team?
organisations and institutions to plan • Option 1: For only a couple of photos,
How does GMW Campaign work? GMW branded events and activities for please email them directly to us at
In brief, organisations across the world children and youth. GMW_Secretariat@oecd.org
organise their own GMW events during ● Make sure your event is branded as a • Option 2 : For sending all your photos or
the Week, and share news, photos and Global Money Week event. Read more forwarding any larger files, please use
information with the GMW Organising in the ‘Global Money Week Branding & www.wetransfer.com to send your files
Team. News of all these activities are Style Guidelines 2020’ document. to us at GMW_Secretariat@oecd.org
linked to each other via the social media, ● Make sure to share your GMW • Option 3: Upload your photos to
and the GMW website. plans in social media by linking DropBox and share the link with us at
it to @GlobalMoneyWeek GMW_Secretariat@oecd.org
How to plan your own GMW? #GlobalMoneyWeek2020 and do not
There is no participation fee! Whether forget to send photos/ videos to the PLEASE NOTE! For all media that
you are INFE member or non-member – INFE/GMW Team. include / show young people, please
everyone can join GMW2020. ● INFE/GMW Team will contact ensure that appropriate consent is
you when we need you to send us obtained from parents, legal guardians,
If you are already INFE member information about your GMW plans. and/or from the photographer to ensure
institution, then most probably you have that the photos/videos may be widely
heard about GMW2020 from us. How do we support you as you organise published online (i.e. Global Money
your Global Money Week? Week website, press, social media, et
If you are not INFE member, you We support you in the following ways: cetera.) and in GMW publications.
can take part in GMW2020, but we
encourage you to get in contact with ● Offering you resources that can help
INFE member institutions in your you plan your Week (toolkit, brochure, Tips for planning your GMW event!
country. If you do not have INFE GMW logos, etc.). See more at
member institutions in your country, ‘Resources’ section on the website. • Don’t forget to add GMW to your annual
we encourage you to get in contact ● Explore ideas and offer advice to help event calendar!
with the government authority to jointly you run a successful GMW. • Contact your affiliated institutions,
participate in Global Money Week. The ● Link you to other partners in your businesses, sponsors, and schools to
government authority is welcome to country or worldwide. inform them about the Week, and get
become a member of INFE. To see if ● Invite you to webinars prior to them involved in GMW Campaign
there are any institutions in your country GMW2020 to share GMW news and • Explore ideas for potential events in
which are already members of the INFE, meet other participants. ‘Activities’ section
please contact INFE/GMW Team. ● Keep you connected with the • Get inspired by earlier events by reading
Campaign by sharing the latest updates GMW Reports published during 2013-2019
See below the steps of how to easily with you. • Take fun photos and videos with GMW
plan your own GMW Campaign in your ● Collecting data from the participants logos and share them with others
country: to generate the GMW Report with
Campaign and country highlights.
● Explore GMW website for country
overviews, available resources and Is there a fee to take part?
inspiring ideas for your GMW. Absolutely not! All that we ask from
● Initiate and take the lead on GMW you is that you keep us updated on your
Learn more at ‘About’ section on www.globalmoneyweek.org
55
Activities
Many different events and
activities take place during
the Week. Hereby inspiring
examples of activities that
you can plan during your
GMW.
Visits to Visits to Visits to banks &
stock exchanges money museums other financial
institutions
Over 79 stock exchanges 85 money museums have Student groups can visit
have participated in GMW taken part in GMW bank branches or
headquarters, to get
Stock exchanges can be Visits to money museums to know more about
part of the ‘Ring Around offer young people a great how banks work, which
the World’ initiative, by in- opportunity to draw on the different departments and
viting children and youth to past – learn about the job positions are available,
ring the opening or closing history of money – to and what they do.
bell at the stock exchange. understand the importance
This is a great opportunity of saving for their futures.
for children and youth to
learn more about the work Visits to the museum do
of stock exchanges around not need to be limited to a
the world. walking tour, but can
include various workshops
where students can learn
about different currencies
and the history of money.
Organise financial
education fairs or
plan open markets
GMW bus delivering Educative and interactive
financial literacy fairs are a great idea to
workshops around showcase the work of
Visits to different institutions and
the country bring youth together.
schools & Interactive financial games
Do not forget to think universities and workshops can be part
outside the box and make of it so that the students
it possible for everyone to learn new skills and can
take part in your GMW! interact with others.
Create a GMW bus that can Not only should students
tour through all counties
in the country and reach
visit different organisations
and institutions, but bank,
Open Market
Children and youth can
children and youth in rural businesses and parliament hold an Open Market at
“Inviting the youth to employees can visit schools
areas, too! The busses can school or other location -
think about and engage and universities as well.
have learning facilities to where they can run their
in the discussions around It would be a great idea
teach youngsters about own lemonade stands,
money, and why money to hold workshops and
money and savings, such as sell homemade jewelry
matters matter, is crucially sessions for youth!
computers with financial or baked goods. When
important for their future
games, books, and starting their own small
financial well-being and
brochures. businesses,
economic independence.”
children should consider
factors such as starting
─ Koba Gvenetadze,
capital, inventory, payback
Governor of the National
plans, and operating
Bank of Georgia, GMW2018
expenses - a fantastic
way to develop
useful financial and
entrepreneurial skills, whilst
having fun.
6
Visits to Visits to local Financial literacy Plan workshops
parliaments businesses rally & lessons
Organizing youth visits to GMW is a great Organise a big Financial Hold sessions to raise
government departments, opportunity to connect Literacy Rally with awareness on the
e.g. the Ministry of with the customers and partners in your country importance of financial
Finance or the Ministry of workforce of tomorrow. to promote financial education amongst youth
Education, and including education and the rights’ and other participants
them in activities such as Student groups can visit of the children and youth of GMW. Through these
participatory budgeting, local businesses, their together with Child & Youth workshops you will
fosters understanding of branches or head office to Finance Movement. help to empower young
how policies are made, and learn about how different people, with practical
the impact these decisions departments work, the kind Participants can include skills involving money and
have. These visits help of jobs employees do and all the institutions that livelihoods.
youth to have a better which skills are needed. plan GMW events in your
understanding of how These visits are a great country. Plan high-level Examples could be: ‘how to
parliaments work, as well opportunity for youth keynote speeches with a open a bank account’, ‘how
as why and how policy to learn lessons about clear message. to manage money wisely’,
decisions are made. creating livelihoods, such ‘starting a business’,
as entrepreneurship tips Inform press and media to ‘applying for a job’, etc.
and what it takes to be come and document. Also, you can hold
a good employer and/or informative lessons on the
employee. Note! Do not forget to financial products banks
print GMW t-shirts for the offer, and what they can
rally! mean for young people.
Civil society organisations
can help to publicize
workshops and assist with
hosting them in various
regions or local areas.
Organise savings,
drawing, photo,
video & essay Organise books
competitions exhibitions Research projects
Launch drawing, photo and
essay competitions around
creative themes like: ‘Why
is it important to save?’, Make a special exhibition
‘My dream bank’, ‘My of books at school or local
money tree with dreams’, Give youth research TV or radio
library, which teaches
‘What are you saving for?’, children about money projects about ‘Money talk shows
‘Money Matters Matter’, and savings. Books about history’, ‘Different
‘If I were an entrepreneur, well-known entrepreneurs currencies in the world’,
which business I would can be informative and etc. Not only can students
own?’, ‘My dream job in inspiring! learn, but they can go and
the future’ or ‘My business explore money museums Youth and high-level
idea.’ Also, savings and libraries! representatives can hold
competitions would be a interviews on live TV or
great idea! And, so many radio shows about the
more! importance of financial
education. Help to raise
awareness about GMW and
its goal!
Learn more and explore example case studies at ‘Activities’ section on www.globalmoneyweek.org
77
“The theme Money is relevant for
everyone! Sadly, people do not
learn enough about it at school,
but the fact that it plays a role
for everyone (has an impact on
everyone) is clear!”
─ Caro (22), Fair Hostess, Germany,
GMW2018
Publicity & Media
Through media coverage you can promote prepare a ready-made blog post article, Instagram
your work in your community, expand the or use the press release included in Take photos or videos at your GMW event
reach of your message, and spread the our press pack as an example of and share them on your Instagram
word about GMW! outreach material for printed account. Use the official GMW hashtag
publications. #GlobalMoneyWeek2020
How to work with the media?
• Identify the story you want to tell • Create a media list to contact
Before you begin to develop media Contact media outlets and reporters Tip! Tag @GlobalMoneyWeek in your
outreach material, consider your goals directly to let them know about your posts and photos to get the chance to be
in gaining media coverage and define GMW activities. Be strategic and pick featured on our page!
your focus. those who are most likely to cover your
event, and send tailored outreach
• Communicate your message effectively materials by email to these reporters YouTube
Be prepared to tell your story and and outlets. Upload videos to YouTube to promote,
respond to questions. All media inform, and educate on your GMW –
outreach materials should be clear, • Prepare a media kit for journalists include the link to your YouTube video or
concise and persuasive, with a core set Include all media materials you channel in Facebook updates and Tweets,
of messages. have prepared as a background to your and embed videos on your website.
business, organisation or institution,
• Create media outreach materials and your GMW. Media kits can be Twitter
Different types of materials are used handed out before or during your event, Use tweets for positive messages, calls
for different media outlets; create a or to those who are unable to attend for action, or to highlight key information
live-read radio script for on-air but have responded to media outreach about your event. Using hashtag
announcements about your event, efforts. #GlobalMoneyWeek2019, makes it easy
for Twitter users to search for information
Suggestions for social media
about events locally and to connect with
Social networking sites can reach a
the global celebrations.
large audience with little or no cost – use
existing accounts, or ask colleagues,
partners and volunteers to promote the
Tip! Remember to update your
event through their personal profiles.
Facebook and Twitter statusses regularly,
and cross-promote all of your social
Facebook
media content!
Create a GMW event and send invitations
to your network, share information and
status updates with others. Use the
search facility to find other local GMW
events and Facebook users with shared
interests.
Learn more at ‘Media’ section on www.globalmoneyweek.org
8
Typeface Limitation to keep in mind:
Font is called Gotham and the style is • The logo should not appear in the
‘Ultra’ same colors as the background. It
should stand out.
Recommended
We strongly recommend you include the Usage
following in your promotional material: Choosing a logo
To a reasonable extent, the logo you use
• GMW web address is left to your discretion. We only ask
www.globalmoneyweek.org that the logo you select is of high quality
and highly visible.
• GMW dates
23 - 29 March 2020 Please feel welcome to use a logo color
variation that better matches your logos
• GMW official hashtag and background material.
#GlobalMoneyWeek2020
With other logos
• GMW’s slogan As stated earlier, the GMW logo should
Learn.Save.Earn. always be the most prominent logo
when used alongside other logos.
Logo Please ensure this is not jeopardized.
The GMW logo should be included in
GMW Branding & every piece of material produced for the
Week.
Style Guidelines The logo is available in one primary
layout - as a vertical (‘stacked’) version.
We have compiled ‘GMW Branding To a reasonable extent, the logo you use
& Style Guidelines’ that you can access
X
is left to your discretion.
at ‘Resources’ section on
www.globalmoneyweek.org Appearance
When placing the GMW logo on the
In this guidebook, you will find page, please consider the following:
applications for the Campaign’s logos,
colors, typefaces and design templates • GMW logo should, wherever possible,
X
that express GMW brand. It covers all be used as a heading being large,
materials produced for the Campaign, if not larger, than the event title.
including ideas with examples for GMW
promotional materials. • On the rare occasions where this
is not possible:
For GMW, maintaining a consistent, high
quality and structured image means that - the logo must always be the largest
we can build a stronger awareness of the logo on the page;
Week amongst members of the public. To Incorrect usage
- where Global Money Week is not Consistency of the logo is critical to
make this happen, we need your help! clearly visible in the heading, the logo establishing consistency across the
should be included at the top of the countries participating in GMW.
Hereby a few essential tips for GMW page, with any partners’ logos listed
Branding. at the bottom. Please make sure you avoid the
following:
Essential • The logo used should be the highest
These must be used when preparing resolution version available. • Do not tilt the design
promotional material. • Do not enlarge or alter the proportion
Color use any part of the design
Global Money Week Logo It is intended that the GMW logo • Do not rearrange the design
be reproduced mainly in two colors • Do not use the design in a low
variation - core color for text and yellow contrast manner
for coins. However, the coins can be in
multiple colors. Tip!
For ideas and examples of GMW
To add flexibility the logo comes in 8 promotional materials please read more
other color options. in ‘GMW Branding & Style Guidelines’ on
GMW website.
Learn more at ‘Resources’ section on www.globalmoneyweek.org
99
Resources
Check out resources that guide you
to either plan your GMW activity or
help you promote the Week. GMW
resources include:
• GMW Toolkit
• GMW Branding & Style Guidelines
• GMW Brochure
• GMW Reports
• GMW Print Pack
• GMW Logos GMW Toolkit
• GMW Slides
A guidebook for everyone interested
in participating in GMW. The Toolkit
All these resources are available will help you plan your events and
at ‘Resources’ section on includes information about the
www.globalmoneyweek.org Campaign, steps of how to plan your
GMW, ideas for activities, publicity
and media tips, branding guidelines,
as well as an overview of the
resources available.
Tip! Check out the Print Pack –
supplements the Toolkit, that consists
of printable resources.
“GMW is an important educational
event. Developing skills of wise
money management should be one GMW Print Pack
of the key elements of educational
process. Not every adult possesses
these skills, which results in
many personal finance problems. GMW Print Pack consists of
It is critically important to teach additional documents to the Toolkit
children to make a financial plan, that will help you manage the
to plan expenses and savings, promotional process of your GMW.
to promote long-term financial The Print Pack includes the following:
planning, to explain the value of
saving in reaching financial goals. 1) Example Checklist for GMW
So, I think that the GMW events 2) Example Press Release for reaching
teach these important practical out to the media
skills and support leading our 3) Example Printable Speech Bubbles:
children to financial well-being.” “I save because…” and “The best
thing about GMW is…”
─ Oksana Sampara, teacher of the 4) Example Evaluation form for
Ukrainian Gymnasium named children & youth
after Ivan Franko, GMW2016
10GMW Branding & Style GMW Brochure GMW Reports
Guidelines
In this guidebook, you will find A two-pager that you can use in GMW Team has published 6 GMW
applications for the Campaign’s events prior to the GMW so you can Reports from 2013. These Reports
logos, colors, typefaces, and design promote the Campaign and raise will provide you with an overview
templates that express the GMW awareness about it! The brochure of activities and events that took
brand. It covers all materials produced includes information about GMW, place in different countries around
for the Campaign, including examples activities, resources, and the CYFI the world. They are full of fantastic
for GMW promotional materials. organisation. ideas of how children and youth,
communities and countries around
Tip! Check out GMW Logos and the world have taken part in GMW
Designs to get inspired for your Campaign.
marketing materials.
GMW Logos GMW Slides
There are several different GMW logo This PowerPoint includes the
versions available online that you can information about the Campaign,
use as promotional materials for the activities, resources, supporters,
Campaign. and more. Feel welcome to use these
slides to promote your GMW.
Tip! Learn more from ‘GMW
Branding & Style Guidelines’ In addition, Prep Talks – webinars,
document about how to correctly will be held prior to GMW to support
use the logo and brand your event as organisations, institutions and
GMW. individuals with organizing GMW.
Stay tuned for more information on
when Prep Talks will be held!
All these resources are available at ‘Resources’ section on www.globalmoneyweek.org
11
11Contact Us The OECD International Network on Financial Education (OECD/INFE) 2 rue André Pascal, 75775 Paris Cedex 16, France www.oecd.org/financial/education GMW_Secretariat@oecd.org +33 (0)1 45 24 85 55 Follow GMW online! www.globalmoneyweek.org Check out the GMW website for more information on activities, resources, participating countries, media and previous GMWs. @GlobalMoneyWeek | #GlobalMoneyWeek2020 Follow us on social media @GlobalMoneyWeek. Use the official GMW hashtag #GlobalMoneyWeek2020 12
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