2020 Sponsorship Prospectus - Canada - Cisco
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Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Event Details Cisco Connect Canada Cisco Canada’s annual customer and partner conferences are premier events for the education and inspiration companies need to thrive in the world of digital business. Cisco Connect events bring together technical education Feb - Nov 2020 content, networking opportunities, and expert insight to communities across the globe to realize the impact and implications digital transformation has on local industries, businesses, and markets. Edmonton Halifax Become a sponsor at Cisco Connect Canada and generate Vancouver Toronto leads, position your brand, showcase your relationship with Winnipeg Ottawa Cisco and make a lasting impression on IT influencers. Calgary Montreal Anticipated attendees approximately over 6,900 Canada 2
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Event Details Cisco Connect events offer exclusive access to: Insights from Cisco’s leadership on our strategic direction and partnerships Educational content on the technologies our customers already use, and the technologies they will rely on in the future The latest and greatest products and solutions Cisco is introducing to assist attendees with their jobs and drive business outcomes Unlike other technology events, Cisco Connect focuses on how our, as well as our Partner’s, technologies can make your business more secure, efficient, and put you ahead of the competition Canada 3
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Event Details Cisco Connect also offers Our Target Customer Cross-Architecture Learning: • Collaboration Buyer • Data Center Buyer You will get dedicated technical/educational tracks on: • IT Buyer • IoT Buyer • Network Buyer • Lines of Business • Security Buyer Security Data Center Collaboration DevNet Who Attends? • CIO/ CTO • Director of Technology • Engineers • Infrastructure Manager Enterprise Global Services Business IT • IT Specialist Networking Service & • Network Administrator Provider Management • Network Architect • System Administrator Sessions are Cisco-led with hands-on, collaborative learning opportunities to help customers solve their technology challenges. Canada 4
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Event Details World of Solutions The World of Solutions is an exhibition and interactive learning zone that allows attendees to immerse themselves in the latest and most relevant trends in the technology world. The World of Solutions will lead you to a more connected and collaborative world. Cisco Connect will give your company the opportunity and visibility to show all Cisco Connect attendees the products and services that you have to offer in order to transform their business. Canada 5
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Calendar 2020 Calendar Premier Location Highly coveted market/highly Toronto | October 15, 2020 attended, attendee paid event, Toronto Congress Centre various sponsorship levels Expected attendance: 2,800 Tier 1 Location Historically strong customer Montreal | November 26, 2020 attendance, highly probable growth Palais des congrès de Montréal market, free customer entry Expected attendance: 1,400 Tier 2 Location Mid-size market, Attendee Edmonton | TBD Vancouver | February 27, 2020 targets in 200-500 range, Edmonton Convention Centre Sheraton Vancouver Wall Centre free customer entry Expected attendance: 350 Expected attendance: 550 Winnipeg | TBD Calgary | April 7, 2020 *Attendance estimates; Cisco makes no Delta by Marriott Winnipeg Calgary TELUS Convention Centre warranties regarding the number of persons who will attend the Cisco Connect Event. Expected attendance: 250 Expected attendance: 450 Halifax | April 15, 2020 Halifax Ottawa | October 27, 2020 Convention Centre Expected The Westin Ottawa attendance: 450 Expected attendance: 400 Canada 6
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Demographics 2019 Audience Demographics Cisco Connect Canada brings together the best of breed IT Professionals who are looking to improve and update their organisation’s infrastructure, creating long-term post-event pipeline opportunities and mindshare for Cisco Connect sponsors. 6,900+ #5 Purchasing Role Attendees across Trend in Canada on Twitter 7% the country with 1,700 mentions of 4% Influence Purchase #CiscoCanada 10% 40% Evaluate Other 2,100+ 623.1k 25% Authorize Unknown Companies that joined People reached through us across Canada Twitter, LinkedIn, and Facebook Company Size 21% Enterprise 204 8.8k 6% Mid-market Hours of educational Page views on Twitter, Small content across Canada LinkedIn, and 72% Facebook Unknown Canada @CiscoCanada #ConnectCanada 7
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Sponsor Why sponsor? Becoming a sponsor offers you a unique opportunity to interact with an influential community of over 6,900 Cisco customer attendees across our eight-city tour, and is a perfect platform to gain customer leads and introduce new solution offerings. Value Customer Attendance Growth Year Over Year Here is why our Partners come back year after year to Each year, Cisco Connect Canada events get bigger and participate in the World of Solutions. Cisco Connect Canada better. Customer attendance estimates are provided before you events bring together the audience that you want to meet— commit, and we’re thrilled our events have grown in popularity— technology innovators and decision makers. several becoming the flagship tech event in the area each year. Cisco is committed to keeping the conversations going after the Year-Round Customer Face Time event, so customers are continuously engaged in our solutions. Continue conversations from Cisco Live and other large industry events by seeing local customers face-to-face Required for Partner Participation at Cisco Connect Canada events. Dedicated networking Because these events are customer facing, a sponsorship opportunities guarantee your company quality networking time is required for your company to participate at Cisco Connect with local technical leaders. Canada events. We no longer accommodate partner participation at our events without sponsorship. Canada 8
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Sponsor Sponsors Canada 9
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Sponsorship Opportunities Premier - Connect Toronto Sponsorships Platinum Gold Silver Bronze Eco-system $49,000 $37,000 $25,000 $13,000 $6,000 OPPORTUNITIES Booth Dimension 20’ x 30’ 20’ x 20’ 20’ x 10’ 10’ x 10’ 10’ x 10’ Exhibit Staff Passes Additional staff passes can be purchased for a fee, Includes: continental 6 4 3 2 2 breakfast, lunch, reception. Access to 1:1 meeting rooms. Pre-book via JiffleNow tool. Lead Retrieval & Mobile App Access to Wireless Internet WIRED internet: sponsors must order directly with venue’s supplier. Standard electrical outlet provided (110V/15A) Extra outlets can be ordered directly with the supplier at each venue. Exhibit Space Pipe & Drape (where applicable) Logo recognition on Cisco Connect city-specific web page Email template, Social Media messages for pre-event promotion Pre-registration List (CASL compliant - title & company) Logo recognition on “Thank You Sponsors” Print Signage Prize Ballot Program Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional Discount pricing is granted when 2 or more events are contracted from the sponsorship opportunities are only available in conjunction with an exhibitor or above 2020 prospectus, regardless of tier. level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. 2 Events: $500 off | 3 events: $750 off | + Events: $1,000 off. Discounts are JMF, Partner Plus) may not be used for Cisco-led event sponsorships. applied to the total contract price, not by each location. Canada 10
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Sponsorship Opportunities Tier 1 & 2 City Sponsorships Edmonton, Vancouver, Winnipeg, Calgary, Halifax, Ottawa, Montreal Discount pricing is granted Tier 1 Montreal Tier 2 when 2 or more events are contracted from the 2020 $6,000 $5,000 prospectus, regardless of tier. OPPORTUNITIES 2 Events: $500 off | 3 events: Exhibit Staff Passes $750 off | + Events: $1,000 4 3 Additional staff passes can be purchased for a fee. off. Discounts are applied to Booth Dimension (max. height depends on venue) the total contract price, not 10’ x 10’ 8’ x 8’ by each location. Draped 6 ft. table with 2 chairs Pricing is $ CAD + applicable local taxes. Excluding Standard 115V/ 15A electrical outlet Extra outlets can be ordered directly with the supplier at each venue. partner passes, additional sponsorship opportunities are Wireless internet provided for Lead Retrieval only available in conjunction If WIRED internet required, sponsors must order directly with venue’s with an exhibitor or above supplier. level sponsorship. We greatly Logo on Cisco Connect city-specific web page value your participation; Email template, Social Media messages for pre-event however, Cisco Funding (i.e. promotion JMF, Partner Plus) may not be used for Cisco-led event Pre-registration List (CASL compliant - title & company) sponsorships. Logo recognition on “Thank You Sponsors” print signage Lead Retrieval application only - BYOD non-tranferrable license for one user. Prize Ballot Program Canada 11
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Sponsorship Opportunities Additional Sponsorship Opportunities Premier Toronto Tier 1 Montreal Tier 2 OPPORTUNITIES Double Exhibit Space N/A $3,000 Available only if space is Double your booth space for 50% off. not sold out Lanyards $2,000 $1,000 $500 Sponsor provides co-branded lanyards for customers. Event Bag $1,000 $750 $500 Sponsor provides co-branded attendee bags distributed at check-in. Keynote Video Advertisement - 30 to 45 sec. spot played during keynote address. $1,500 $1,000 $750 Main Screen Advertisement - N/A $750 $500 played on main screen throughout the day Get In The Bag – Delegate Bag Inserts $1,000 $500 $500 Sponsor to supply the printed collateral / branded item. Directional Footprints to Your Booth $3,000(4) $2,000(2) $1,000 Sponsor to provide artwork. On-site placement (decals) must be approved by Cisco. Graphic Display Advertising (easel signs) $2,000 $1,000 $500 Sponsor to provide artwork. On-site placement must be approved by Cisco. Attendee Pens - Item to be supplied by sponsor. $1,000 $750 $500 End of Day Cocktail Reception $1,000(4) $750(2) $500(2) Partner provides hot appetizers and drinks during reception. Recognition on printed event signage. 5-Minute Session Speaking Introduction $2,000 $1,000 $1,000 Eco-system partners only - session selection must be approved by Cisco. Branded Beverage Coasters for Dining Hall $1,000(2) $750(2) $500 Print your message/ call to action on a coaster. Supplier to provide coasters. Room Drop $1,500 $1,000 $500 Ship your own collateral/ giveaway to be placed in general session or breakout session room. Pricing is $ CAD + applicable local taxes. Excluding partner Cisco Funding (i.e. JMF, Partner Plus) may not be used for passes, additional sponsorship opportunities are only Cisco-led event sponsorships. available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however, All co-branded items must be pre-approved by Cisco. Canada 12
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Frequently Asked Questions Logistics Sponsor playbooks are provided approximately one Frequently Asked Questions month before each event and contain all the details and logistics you’ll need as an event sponsor. We will do our best to provide you with your 1st booth Sign me up! What are my next steps? selection, which will be made available 3 weeks prior Contact Mark Milton (mamilton@cisco.com) to begin the to the event. sponsorship contracting process. Once an agreement is received, Cisco Accounts Receivable will issue an invoice the week in which the event takes place. Logistics information will be provided to the primary & logistics Toronto Sponsorships contacts as identified on the agreement approximately one month prior to each event. Available Secure your space at the event with a Platinum, 2020 calendar of events available Gold, Silver, Bronze, or Eco-system sponsorship. This prospectus covers the Cisco Connect Canada full-year events. Packages are customizable based on your exact needs. Please contact Mark Milton for details and Can I share or split a sponsorship with another partner? availability. Unfortunately not. Sponsorships cannot be shared among partners; exhibit space sharing is not permitted. Each participating sponsor must have their own sponsorship agreement. Payments Cisco AR only accepts cheque or wire/EFT payment. Applicable taxes will be applied to your invoice. Reminder! Invoices will be issued the week of the event. Canada 13
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Global Contact Information Cisco Connect Global Event Leads Canada AJC Great China, Hong Kong, Taiwan Mark Milton | mamilton@cisco.com Lai Yun Ho | laiho@cisco.com Lian Chang Hou | liahou@cisco.com USA Korea Taiwan Melissa Kuster | mekuster@cisco.com Sun-joo Choi | sunjchoi@cisco.com Pamela Wang | pawang@cisco.com EMEAR ASEAN India Joanne Sackett | josacket@cisco.com Peter Lye | plye@cisco.com Ritika Jeremiah | ritika@cisco.com ANZ Japan Latin America Nesrene O’Connell | neoconne@cisco.com Taeko Miyazono | tkuroiwa@cisco.com Odette Latapi | olatapi@cisco.com Canada 14
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement Canada 2020 Sponsorship Agreement 15
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement 2020 Sponsorship Agreement Please complete the forms included here; return it to Mark Milton: mamilton@cisco.com Exhibit space and select sponsorship packages are limited in terms of the number of participants. Cisco is unable to accommodate requests once exhibit space at each location and/ or sponsorship packages have been sold out. Competitive products/ solutions towards Cisco are not to be showcased at any time. Please review Terms & Conditions. Choose the event city you wish to sponsor: Date City Location Fee $CAD Choose Invoice Choose Invoice in $CAD in $USD* PLEASE NOTE: Sponsorships are Feb 12, 2020 Edmonton Edmonton Convention Centre $5,000 reserved on a first- signed agreement, Feb 27, 2020 Vancouver Sheraton Vancouver Wall Centre $5,000 first-received basis. Mar 5, 2020 Winnipeg Delta by Marriott Winnipeg $5,000 * If choosing to be invoiced in USD, Apr 7, 2020 Calgary Calgary TELUS Convention Centre $5,000 current rate of exchange at time of invoicing will be used Apr 15, 2020 Halifax Halifax Convention Centre $5,000 Oct 15, 2020 Toronto Toronto Congress Centre See Next Page Oct 27, 2020 Ottawa The Westin Ottawa $5,000 Nov 26, 2020 Montreal Palais des Congrès de Montréal $6,000 16
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement 2020 Sponsorship Agreement If sponsoring Cisco Connect Toronto, select your booth size: Discount pricing is granted when 2 or Premier - Cisco Connect Toronto Fee $ CAD Choose Invoice Choose Invoice more events are contracted from the 2020 in $ CAD in $ USD * prospectus, regardless of tier. Platinum - 20’ x 30’ $49,000 2 Events: $500 off 3 Events: $750 off Gold - 20’ x 20’ $37,000 4+ Events: $1,000 off. Silver - 10’ x 20’ $25,000 Discounts are applied to the total contract price, not by each location. Bronze - 10’ x 10’ $13,000 Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available Eco-system Partner - 6’ x 6’ $6,000 in conjunction with an exhibitor or above level sponsorship. While we greatly value your participation, Cisco Funding (i.e. JMF, Partner Brief description of the technology/solution being demonstrated: Plus) may not be used for Cisco-led event (For internal use only to manage competitive solution conflicts between partners. sponsorships. This information will not be published.) * If choosing to be invoiced in USD, current rate of exchange at time of invoicing will be used 17
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement 2020 Sponsorship Agreement *All co-branded items must be pre-approved by Cisco Choose the additional opportunity you wish to sponsor: **Available only if space is not sold out Additional Opportunities Premier Toronto Tier 1 Montreal Tier 2 Double Exhibit Space N/A $3,000 ** Double your booth space for 50% off. Lanyards $2,000 $1,000 $500 Sponsor provides co-branded lanyards for customers. Event Bag $1,000 $750 $500 Sponsor provides co-branded attendee bags distributed at check-in. Keynote Video Advertisement $1,500 $1,000 $750 Main Screen Advertisement NA $750 $500 Get In The Bag – Delegate Bag Inserts $1,000 $500 $500 Sponsor to supply the printed collateral/ branded item. Directional Footprints to Your Booth $3,000(4) $2,000(2) $1,000 Sponsor to provide artwork. On-site placement (decals) must be approved by Cisco. Graphic Display Advertising (easel signs) $2,000 $1,000 $500 Sponsor to provide artwork. On-site placement must be approved by Cisco. Attendee Pens $1,000 $750 $500 Item to be supplied by sponsor. End of Day Cocktail Reception $1,000(4) $750(2) $500(2) Partner provides hot appetizers and drinks during reception. Recognition on printed event signage. 5-Minute Session Speaking Introduction $2,000 $1,000 $1,000 Eco-system partners only. Session selection must be approved by Cisco. Branded Beverage Coasters for Dining Hall $1,000(2) $750(2) $500 Print your message/ call to action on a coaster. Supplier to provide coasters. Room Drop $1,500 $1,000 $500 Ship your own collateral/ giveaway to be placed in general session or breakout session room. Pricing is $CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships. 18
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement 2020 Sponsorship Agreement Sponsor Contact & Payment Information Partner Name: Billing Company Address: Primary Contact Name: Title: Email: Phone: Event Logistics Contact: Title: Email: Phone: Authorizing Signature Date: Limitations of Liability No party shall have any liability for any indirect, incidental, special or consequential damages, including but not limited to reliance, damages or liability based on another party’s revenue, cover or loss of anticipated profits, even if the party has been advised of the possibility of such damages; and neither party’s liability for damages relating in any way to this Sponsorship Agreement or the conduct of the parties in furtherance hereof under any legal theory whether contract, tort, product liability, breach of implied duty or otherwise shall exceed the monies paid by the Partner to Cisco under this Sponsorship Agreement. Typing your name in the “Authorizing Signature” box above, constitutes a digital signature. The individualsigning this contract represents and warrants that they are duly authorized to execute this binding contract on behalf of the named Sponsor (hereinafter, Sponsor shall also mean “Partner”) . Select Your Method of Payment Payment Terms Exhibitors are expected to pay for sponsorship fees in full 30 days after the event; invoice to be issued from Cheque Cisco Systems. Wire Transfer Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships. 19
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement 2020 Sponsorship Agreement Terms & Conditions 1. Sponsor signed commitment must be received by Cisco no later than 30 10. The Sponsor must confine their activities to the contracted space and days prior to the event date. conduct their activities in such a way that will not infringe on the rights of other Sponsors or offend visitors to the show. 2. Sponsorships are limited and will be reserved on a first signed agreement submitted, first-served basis. 11. The Sponsor agrees to comply with local fire & safety regulations and furnish any permits as may be required by local authorities. 3. Sponsor agrees to display equipment and products that will conform to the limitations of the exhibit space they have contracted (i.e. 8’x8’ space). 12. The Sponsor agrees to abide by set-up and removal times stated in the Partner booth height must remain in accordance to venue height restrictions Sponsor Playbook provided by the Cisco Connect Canada conference (varied based on venue). organizers. 4. Sponsorship fee(s) must be paid in full 30 days after the event date. 13. Sponsorship Fees will be invoiced by Cisco Systems during the week of each event. All payments must be received 30 days after event date. Any 5. Cisco will not provide equipment in the exhibitor booths. Solutions that payments remitted will be credited toward full payment of Sponsorship Fees. are demonstrated must be Cisco based or enabled by a Cisco infrastructure. However, if the Sponsor has an outstanding balance from a previous Cisco Products or solutions from Cisco competitors will not be allowed. In event, such deposit and/or any payments hereunder will be applied first to those cases where Sponsor is showcasing its services-based offerings the oldest outstanding balance and the remainder to current fees. Sponsor (Implementation, Design, Professional Services, etc.), the focus should be on shall still be responsible to pay the entire amount due under this Sponsorship Cisco-based offerings. Agreement. Under no circumstances will payment balances be transferred to another Cisco event. 6. Sponsors must obtain their own Insurance for their equipment. 14. In the event the Sponsor cancels any or all of the exhibit space and/or 7. Additional Internet, power-drops, or any exhibitor booth rental the Additional Sponsorship Opportunities contracted herein, the Sponsor requirements are available at an extra cost. It is the responsibility of the must do so in writing 30 days prior to event date. A Sponsor who cancels Sponsor to place orders and make arrangements for these requests by the will be liable for liquidated damages equal to the amount specified in this deadline provided by each supplier. Sponsorship Agreement. Liquidated damages are to compensate for the inability to replace cancelling Sponsor, promotion undertaken on behalf of 8. The Sponsor agrees not to sublet or assign all or part of the display space, the Sponsor, and other damages which cannot be accurately calculated. nor permit individuals other than employees or representatives to use the facilities provided. 15. No refunds will be given for: (i) failure to participate; and (ii) cancellations without notice. 9. The Sponsor agrees not to exhibit products or literature that are not regularly sold or distributed by his/her company, except as may be necessary 16. The Sponsor agrees Cisco, its agents and employees: (a) will not be to demonstrate the applications of his/her products. responsible for any damages to or for the loss or ... 20
Event Details Calendar Demographics Sponsor Sponsorship FAQ Contact Sponsorship Opportunities Agreement 2020 Sponsorship Agreement Terms & Conditions (continued) 16. ... destruction of the Sponsor’s property, such loss, damage, destruction or injury being expressly waived by the Sponsor, (b) will be exempt from or indemnified for any claims for injury to any of the Sponsor’s representatives, agents or employees. 17. The Sponsor agrees to hold Cisco, its agents and employees harmless, and to reimburse same for any judgments, settlements, legal fees, costs or other expense to which it may be subject, for any injury, damage, loss or harm resulting or occurring to anyone including, but not limited to, visitors which may result directly or indirectly from or in connection with such exhibit space by the Sponsor, its employees or representatives. 18. Cisco will not be liable for failure to hold the Exhibits as scheduled. Payments for display space will be returned in the event of cancellation of the show by Cisco. 19. Cisco reserves the right to reject at any time any exhibit which in its opinion is objectionable to the attendees or other Sponsors. No liabilities or damages whatsoever against Cisco or any of its agents and employees shall be incurred because of such rejection. 20. Cisco reserves the right to the change event date, event agenda, and World of Solutions venue space. 21. Sponsorships cannot be shared among partners; exhibit space sharing is not permitted. Each participating sponsor must have their own sponsorship agreement. Your information will be handled in accordance with the Cisco Online Privacy Statement and will be used solely for the purposes of sponsorship. 21
Canada Interested in sponsoring Cisco Connect Canada? Please contact: Mark Milton Cisco Connect & Events email: mamilton@cisco.com office: (416) 309-1793 mobile: (647) 296-1522 Canadian Headquarters Cisco Systems, Inc. Toronto, ON Canada Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices. ©2019 Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1005R)
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