New York's LGBTQ Film & Media Arts Organization - 2019 Sponsorship Opportunities - NewFest
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2019 Sponsorship Opportunities New York’s LGBTQ Film & Media Arts Organization
Shining a Light
on the LGBTQ
Experience
One Story at a Time.
NewFest gives voice and visibility to the full spectrum of the LGBTQ experience by
championing films and supporting storytellers who inspire dialogue, shift cultural bias, and
empower our diverse community.
NewFest began in 1988 as a response to the AIDS crisis, when images of the gay
community were hard to find and often imbued with shame. Over 30 years and through an
evolving cultural landscape, we have grown into the largest convener of LGBTQ audiences in
New York City. Acceptance has come a long way since 1988, but we still have a long way to go.
Your support is invaluable. As a not-for-profit 501(c)3, NewFest relies on sponsors whose
contributions allow us to program events for all populations across NYC. From producing
film workshops for youth to creating conversations that promote understanding between
communities, NewFest educates, entertains and empowers audiences.
NewFest 2019 Sponsorship Opportunities • 1
Lisa Cholodenko and Patricia Clarkson at the 2018 Festival
OVERVIEW OF OUR PROGRAMS
NewFest’s annual festival, monthly screening events and educational programs offer sponsors a variety
of opportunities to reach and support the LGBTQ community:
NewFest: New York’s LGBTQ Film Festival
Our signature annual event, NewFest is one of the largest, most prestigious LGBTQ festivals in the
world, with more than 140 films, panels and parties each fall. The 2019 festival will run October 23 - 29
and provides sponsors numerous ways to participate. (p. 3-4)
NewFest at The Center Presents
Addressing a new intersectional topic each month, this discursive series at the LGBT Community Center
invites audiences to engage with and respond to social issues through documentaries and narratives.
Each screening is followed by a talk-back and reception. (p. 5)
OutCinema
In partnership with NYC Pride, this celebratory three-night event during Pride Month in June
features films, Q&As and after-parties for packed houses of 500 at the SVA Theatre in Chelsea. (p. 6)
Summer Outdoor Series
In partnership with Rooftop Films, this multi-borough series features films and talk-backs at outdoor
venues throughout the city. (p. 7)
Coming Out Again
Revisiting LGBTQ history through iconic films and panels, this bold retrospective series is held at the
Quad Cinema. (p. 8)
Pre-Release Screenings
NewFest presents premieres and taste-maker events to audiences via exclusive partnerships with media
and marketing companies. (pg. 8)
Corporate Membership
Give your LGBTQ employees the opportunity to enjoy NewFest programming, involve themselves in the
community, and connect with each other. (pg. 9)
Educational & Empowerment Programs
From grant programs to mentorships, NewFest supports young voices and empowers marginalized
members of our community. (pg. 10-11)
NewFest 2019 Sponsorship Opportunities • 2
NEW YORK’S LGBTQ
FILM FESTIVAL
Our annual celebration of the year’s best LGBTQ film
and media has grown to become a vital part of New
York City’s cultural landscape, and one of the
world’s premier gatherings of LGBTQ filmmakers,
artists and celebrities.
• 140+ films, shorts, documentaries and digital
series from 30 countries
• Post-film talk-backs, Filmmaker Lounge events
and insider parties
• Past honorees include Tituss Burgess, Christine Michael Chiklis, Virgina Madsen, Cory Michael Smith, and Yen Tan onstage
Vachon, Edie Windsor and Ira Sachs at Opening Night 2018 for the New York premiere of 1985
• 2018 was our biggest festival yet, as we continue
to grow year over year:
The 31st Annual New York LGBTQ Film Festival
will be October 23 - 29, 2019.
SPONSORSHIP OPPORTUNITIES
• Customized to your brand’s LGBTQ goals
• Various on-site activation options
• Event ownership opportunities
• Category exclusivity available
2018 FESTIVAL REACH
Attendance: 12,800+
Website traffic: 80,000+
Email reach: 72,000+
Program distribution: 11,000
Social media: 250,000+ impressions
Outdoor media: 55 million impressions
NewFest 2019 Sponsorship Opportunities • 3
Festival Sponsorship Levels & Benefits
--
MAJOR PREMIER PRESENTING
SPONSORSHIP LEVELS
$15,000 $25,000 $100,000
BRANDING
Program guide Logo Logo Half page Full page Inside cover Back cover
Verbal acknowledgement from Select Nights Opening & Opening & Opening & All All
stage Select Nights Select Nights Select Nights
Pre-screening slide Logo Logo Logo Half Slide Full Slide Full Slide
Logo and link on website for
one year ✓ ✓ ✓ Featured Featured Featured
Brand mention in e-blasts lX 2X 3X 3X All All
Social media mentions One month One month One month One month Two months Two months
I Press release acknowledgment I Listing I Listing I Listing I Featured I Featured I All
Official festival trailer Logo Logo Logo Logo as Logo as
Signature Presenting
Pre-screening commercial :15 at Select :30 at Select :30 at Select
screenings screenings screenings
Logo on Filmmaker Lounge
step and repeat Opportunity ✓ ✓
Logo on official festival poster Opportunity
✓
Logo on all indoor/outdoor
advertising
Opportunity
✓
Logo placement on all festival
step and repeats ✓
ACTIVATION & ENGAGEMENT
Inclusion in raffle and VIP gift
bags ✓ ✓ ✓ ✓ ✓ ✓
On-site brand activation (booth, One day Throughout Throughout; Throughout; Throughout;
collateral, etc.) Opportunity Featured/ Featured/
for Featured/ Branded Branded
Branded
Opportunity to host a screening
and branded reception or party ✓ ✓ ✓ ✓
Opportunity to host in-store event ✓ ✓ ✓
Opportunity to co-host Official
Festival Partv ✓ ✓ ✓
Opportunity to present an entire
day or category of films ✓ ✓ ✓
Opportunity to screen content
or create a panel
$10K add-on
✓ ✓
Potential to co-brand Filmmaker
Lounge ✓ ✓
HOSPITALITY
Tickets/ all-access passes 2 tickets 2 All-access 2 All-access 4 All-access 6 All-access 6 All-access
Opening & passes passes passes passes passes
Closing
Filmmaker Lounge access
✓ ✓ ✓ ✓ ✓ ✓
NewFest can curate customized sponsorship programs and installations that elevate your brand and champion
LGBTQ artists and storytellers. Contact radhikarajkumar@newfest.org for details.
NewFest 2019 Sponsorship Opportunities • 4
This engaging monthly series, presented in
partnership with the landmark LGBT
Community Center, features topical
documentaries and narrative films that
reflect compelling issues facing the diverse
LGBTQ community.
• Films address intersectional themes
relating to family, immigration, race,
social justice, art, drag, transgender and
differently abled experiences, and more.
• Screenings take place in the newly
renovated 150-seat Screening Room at
The Center.
• Films have included pre-release
screenings like ALEX STRANGELOVE
and BEACH RATS Marriage equality icon Edie
Windsor at The State of
• Talkbacks feature filmmakers and Marriage screening
luminaries like Michelangelo Signorile, R.
Kurt Osenlund, David France, Nneka
Onuorah, Matt Tyrnauer and Monifah
SPONSORSHIP OPPORTUNITIES
Presenting Sponsor — $20,000 Annual
Category exclusivity — $10,000
• 10 screenings per year
• 1,500 tastemaker/community
attendees
• Press-worthy reception opportunity
• E-blasts, social media, website
branding
• On-stage brand announcements
• 10 comp tickets per screening
NewFest 2019 Sponsorship Opportunities • 5
A spirited three-night celebration during Pride
Month, OutCinema features a diverse curation of
films, Q&As, and after-parties for 500 revelers at
Chelsea’s SVA Theatre.
Presented in partnership with NYC Pride, the event
kicks off a highly promoted week of jubilant festivities
for the city’s LGBTQ community. Past OutCinema
films include everything from comedies like CHERRY
Marc Jacobs and cast and crew from Cherry Pop at OutCinema
POP and IDEAL HOME to documentaries like 2017
ANTONIO LOPEZ 1970: SEX, FASHION AND DISCO, in
addition to thematic shorts.
SPONSORSHIP OPPORTUNITIES
General Sponsorship — $15,000
Custom Sponsorships Available
• 500 nightly tastemaker attendees
• Press-worthy reception opportunity
• E-blasts, social media, website branding
• On-stage brand announcements
• Six tickets to all 3 premieres and after
parties
Anna Cleveland, Pat Cleveland and Sofia Zachary Drucker and Jill Soloway at
Coppola at OutCinema 2018 OutCinema 2018
NewFest 2019 Sponsorship Opportunities • 6
SUMMER OUTDOOR SCREENINGS
NewFest partners with Rooftop Films to host pre-release screenings of upcoming LGBTQ films and
content in various outdoor locations in the city. This program serves all five boroughs, taking advantage of
the most beautiful venues each has to offer, including city parks, Coney Island, the William Vale Hotel
rooftop in Williamsburg and Greenwood Cemetery. After an exciting and successful first year, we are in
the planning stages for summer 2019.
• 3 - 5 screenings per summer,
dependent on available content
• Average 500 attendees per
screening
• Events planned May - August
• Each event includes musical
performance, film, Q&A with cast
and a sponsored after-party
SPONSORSHIP OPPORTUNITIES
General Sponsorship — $20,000
Custom Sponsorship Available
• On-stage brand
announcements
Chloë Grace Moretz with Forrest Goodluck, John Gallagher Jr., and director Desiree
• Media event opportunity Akhavan at the screening of The Miseducation of Cameron Post at The William Vale
available
• Press-worthy reception
opportunity
• E-blasts, social media, website
branding
The William Vale rooftop
NewFest 2019 Sponsorship Opportunities • 7
With an average of ten screenings
per year, the Coming Out Again
series honors LGBTQ history by
showcasing influential works of
queer cinema that continue to SPONSORSHIP OPPORTUNITIES
resonate with audiences from all General Sponsorship — $5,000
generations. LGBTQ film experts • Ten screenings per year
offer historical context for these
retrospective screenings, which take • Average 130 guests per screening
place at the newly renovated Quad • Press-worthy reception opportunity
Cinema, for a refined, upscale viewing • E-blasts, social media, website branding
experience.
• On-stage brand announcements
PRE-RELEASE SCREENINGS
Film, TV and digital content providers come to NewFest to
showcase high-profile films, series and other programs to
New York City’s diverse LGBTQ communities. More than
just a screening partner, NewFest can secure the right
venue, engage community partners, design and send
invitations, support press needs, and fully manage the
event. Most crucial of all, NewFest fills theaters with curated
audiences of tastemakers and influencers. Past films include
Moonlight, Call Me By Your Name, The Shape of Water, A
Fantastic Woman, and more.
PRESENTATION & SPONSORSHIP OPPORTUNITIES
Presentation of Owned Content — $7,500+
Sponsorship of Pre-Release Exclusives — $5,000/yr.
• Completely customizable events
• Stewardship from invitation through execution
• Audience curation of any size
Naomi Watts and director Gaby Dellal host a showing of 3
• Media event opportunity available
Generations
NewFest 2019 Sponsorship Opportunities • 8
CORPORATE MEMBERSHIP
Show corporate support for your LGBTQ employees, the arts,
and the diverse stories of our community. Tickets
Corporate membership offers employees and clients exclusive Corporate Members receive blocks of
benefits and access to member-only screenings; opportunities to tickets to all NewFest events, as
meet filmmakers, stars and film subjects; and networking events with follows:
LGBTQ community leaders and other corporate ERGs.
#Tickets/ #Events/ Ticket
Event Name
• INVITATIONS TO PRE-RELEASE SCREENINGS OF TOP FILMS Event Year Total
Past screenings have included Oscar-winning films Call Me By Your Name, Pre-Release
5 3 15
Moonlight, A Fantastic Woman, and The Shape of Water Screenings
• BLOCKS OF TICKETS TO SCREENINGS, SERIES AND EVENTS
Film Festival
New York’s LGBT Film Festival; NewFest At The Center Presents monthly Opening Night 5 1 5
series; NYC Pride’s OutCinema screenings and parties; Coming Out Again + Party
retrospective series; plus other exclusive events
• MEMBER BENEFITS AT NEW YORK’S ANNUAL LGBTQ FILM FESTIVAL Film Festival
Early access, priority seating, admission to the filmmaker lounge Closing Night 5 1 5
+ Party
• TAX DEDUCTIBLE DONATION TO SUPPORT COMMUNITY PROGRAMS
Film Festival
• CORPORATE MEMBER RECOGNITION ON WEBSITE, E-BLASTS, SOCIAL Centerpieces
5 3+ 15+
MEDIA
Festival General Member
100+ 25
Annual Membership $5,000 Screenings Selected
NewFest at The
How it Works Center Presents
5 10 50
1. Your Company/ERG is assigned a Membership Code to redeem allotted
tickets. OutCinema 5 3 15
2. Members of your company/ERG will receive email announcements about Coming Out Again
5 10 50
year-round events.
Summer Outdoor
Screenings 5 3+ 15+
3. Click the email link and enter your Membership Code to redeem tickets.
Additional Member
5 3+ 15+
Invites may go to one central email or to all members of your ERG. When ticket Parties + Events
allocations are used, additional may be purchased at member pricing. Email
radhikarajkumar@newfest.org for help/questions anytime. TOTAL — — 210+
NewFest 2019 Sponsorship Opportunities • 9EDUCATIONAL AND EMPOWERMENT PROGRAMS
FILM COMPETITIONS, MENTORSHIPS & FUNDING
NewFest supports emerging LGBTQ voices through a variety of programs that inspire, empower
and nurture the youth in our community. Sponsors have the opportunity to establish and brand
these programs, or to create customized programs that foster particularly marginalized voices.
Program budgets available upon request.
STUDENT SHOWCASE
• Undergraduate film students enter short form
projects to represent their university
• Provides platform for current student work to
be reviewed by mentors
• Sponsor opportunity to brand/present an
award
NEWDRAFT SCREENWRITING MENTORSHIP
• Pairs emerging and established writers
• Offers script refining and support
• May be for shorts or feature-length screenplays
• NewDraft Jr. for high school and below
NEW VOICES FILMMAKER GRANT
• Supports and encourages young filmmakers
• For screenplays, shorts or features
NewFest screenwriting award winner Rodney Evans
directing his feature Day Dream
• Sponsor opportunity to brand/present an award
• Potential for content rights/usage by brand
FILMMAKER FINISHING FUND
• Helps filmmakers complete film in progress
• Funds used for post-production
• Opportunity for sponsor credit acknowledgment
• Opportunity to establish/brand the fund
NewFest 2019 Sponsorship Opportunities • 10NEW VOICES
FILMMAKER GRANT
Helping emerging filmmakers tell their stories
The New Voices Filmmaker Grant supports promising LGBTQ
artists. With the help of corporate sponsors and foundations,
filmmakers can get their work recognized, propel their careers
forward, and increase visibility for the LGBTQ community.
How It Works
NewFest invites aspiring LGBTQ filmmakers to submit short-form
projects through a nationwide open-call. After submissions are
reviewed by a panel of industry professionals, NewFest works
with sponsors to select grant finalists. Sponsors can tailor grants
to specific voices within the community based on their pillars of
support, such as youth, women, POC, trans, and non-binary
filmmakers.
Presenting Sponsor: $25,000*
Includes:
• Customizable, tailored program for topic/
demographic
• Management and execution handled by
NewFest
• Press/social usage of grant content to
promote your brand's LGBTQ support
• Opportunity to brand/present an award
at a highly publicized event
*not inclusive of customizable grant award
still from Grand Prize winner "FISHY"
If you’d like to support the next generation of LGBTQ filmmakers through the New Voices Filmmaking Grant,
contact Nick McCarthy, Programming & Operations Manager, at nickmccarthy@newfest.org
NewFestNYC NewFestNYC NewFest contactus@newfest.orgEDUCATIONAL AND EMPOWERMENT PROGRAMS
COMMUNITY ENGAGEMENT
From underrepresented populations to at-risk youth, NewFest engages New York City’s diverse
LGBTQ communities through programs that give greater access to the arts, and allow audiences to see
themselves reflected on screen. Sponsors may choose demographics they prefer to support, or select
community partners for a customized program. Program budgets available upon request.
OUTREACH SCREENING EVENTS
• Delivers LGBTQ arts directly into communities
• Partnerships with schools, service and support organizations
• Spans all demographics and topics
• Exposure to positive images and representations
TICKET DISTRIBUTION PROGRAMS
• Greater access for all to the LGBTQ arts
• Free and/or discounted tickets to events
• Focus on underrepresented and marginalized groups
• Partnerships with schools, service and support organizations
FESTIVAL & EVENT VOLUNTEER PROGRAMS
• Engages marginalized groups to participate in the arts
• Provides welcoming safe spaces and supportive atmosphere
• Allows free access to affirming programming
• Builds bridges within and between communities
NewFest 2019 Sponsorship Opportunities • 11COMMUNITY-WIDE ATTENDEE DEMOGRAPHICS
REACH
NewFest is the largest convener of New York’s
Under 21
Over
LGBTQ community thanks to the diversity of
65 21-30
our programming, the strength of our citywide
partnerships, and the size and loyalty of our 51-65
audiences.
31-40
Our reach throughout the community and across
41-50
the city gives sponsors the opportunity to target
brand messaging thematically, geographically or
to New York’s LGBTQ community as a whole.
orming
Asian
r
AGE
de
&
en
Non-Conf
Other
sg
Our constituency represents a powerful, market-
n
Tra
savvy consumer base. NYC’s LGBTQ community
is estimated at 569,000 with a buying power of Latino Caucasian
Female
$57 million a year. Male
African
NewFest is proud to expand our partnerships American
with service and support organizations across all
demographics — as well as cultural institutions
throughout the city — to widen our reach GENDER ETHNICITY
and offer non-LGBTQ communities greater
access to our programming.
150+ COMMUNITY PARTNERS INCLUDE:
Ali Forney Center | Asian Cinevision | Black Trans Advocacy Group | Brooklyn Pride
Indo-American Arts Council | Latino Pride Center | Museo del Barrio
The Trevor Project | Museum of Moving Image | Trans Woman of Color Collective
Staten Island Pride Center | New York City Black Pride | Queens Pride House
SAGE for LGBT Elders | The LGBT Community Center | Japan Society
NYC Department of Education | Transgender Legal Defense & Education Fund
Callen-Lorde Community Health Center | Wildfang | Visual AIDS
The Mayor's Office of Media and Entertainment | PFLAG: TransFamilies Project
Women Make Movies | Global Action Project | GLAAD
NewFest 2019 Sponsorship Opportunities • 12CITYWIDE EXPOSURE
To attract greater awareness and attendance, NewFest uses bold marketing campaigns that cover social
media, PR, video and targeted advertising to promote our events. In 2018, NewFest heavily marketed
the festival through an additional outdoor campaign created by Ogilvy, which highlighted our brand and
LGBTQ representation throughout the city.
A dynamic ad campaign promoted NewFest on the Nasdaq, Reuters, and ClearChannel digital billboards
in Times Square over nine days, as well as on Taxi TVs, bus shelter, Link NYC stands, and phone kiosks
throughout key neighborhoods around the city.
NewFest 2019 Sponsorship Opportunities • 13LOCAL AND NATIONAL
PUBLICITY
NewFest receives impressive local and
national press attention in both the LGBTQ
and mainstream media, thanks to the quality
of our film lineup, the stature of our honoree
and celebrity guests, and the growth of the
festival within New York's cultural landscape.
From left: NewFest filmmaker Caroline Berler and NewFest staff Radhika
Rajkumar, Robert Kushner, and Nick McCarthy on AOL Build
OTHER PRESS COVERAGE
The Huffington Post
The Advocate
Film Comment
Entertainment Tonight
Gay City News
LGBT Weekly
Towleroad
Queerty
Logo’s New Now Next
Backstage
Next Magazine
NewFest 2019 Sponsorship Opportunities • 14You can also read
