20 17 Style - Athlon Media Group
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20
17
media
kit
Style
the group
short
hair
SHORT STYLES and SHORT HAIR STYLE GUIDE are the essential magazines to all the latest short hairstyles.
Everything from classic to hip new styles are covered to help women decide on an updated look.
MUST READ SECTIONS INCLUDE:
• Short Takes - tips and trends in the world of short hair
• Celebrity Spotlight – see celebs who’ve made the cut and gone short with style and sass
• Makeovers - hair and beauty pro secrets
• Hot Products - what’s new for a better you!
• Do It Yourself styles and cuts
hair
show &
preview
HAIR SHOW and HAIR PREVIEW are must-see magazines for any woman who is looking for a new “do.”
• Long hair to short cuts
• Layers to tricks with texture
• Hair color trends as worn by celebrities and “real” women alike
• Hair care how-to’s and a rundown on the latest new products for head-to-toe beauty
AMG/Parade’s Special Interest Media:
Style Group 2017
Leading the market in the hair category for nearly 40 years, each magazine features hundreds
of the latest looks from the world’s top salons. Whether consumers are searching for a new cut or
texture, or a color change, each magazine features styling ideas, makeovers, new products, and
insider tips from top hair pros that will keep your hair looking its best, whatever the season.
Our magazines have the widest retail newsstand distribution in their field.
We have relationships with national chains who carry our hair magazines in premium placement locations including:
RATE
card
NET RATES
FOUR COLOR 1X 4X 8X 12X
Full Page 3,850 $3,619 $3,388 $3,080
2/3 $2,888 $2,717 $2,541 $2,414
1/2 $2,310 $2,173 $2,035 $1,848
1/3 $1,694 $1,595 $1,491 $1,353
COVERS 1X 4X 8X 12X
2nd $4,850 $4,600 $4,200 $4,000
3rd $4,600 $4,350 $3,950 $3,700
4th $5,100 $4,900 $4,500 $4,300
C O N TA C T & C O P Y R E G U L AT I O N S
1. All advertisements, contracts, and insertion orders are accepted subject to the terms and regulations of this rate card.
All advertising is subject to Publisher’s approval.
2. Positions of advertisements is at the discretion of the Publishers, expect where specific preferred positions are
covered and agreed to by contract.
3. Short rate will apply if advertiser has not earned billed rate at end of contract period. Rebate will be made at
end of contract period if advertiser has used sufficient additional insertions to earn lower rate. Insertion orders
are non-cancellable upon signing by client.
4. Publisher assumes no liability for errors in key numbers, free information numbers of advertising index, or for failure
to publish an advertisement for any reason.
5. Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume
responsibility for any claims arising therefrom made against the Publisher.
D I S T R I B U T I O N : 150,000 copies | T E R M S : Net 30 days to billing clients
publishing
schedule
TITLE COVER DATE ON SALE SPACE CLOSE MATERIALS DUE
Hair Preview 2017 1/10/17 11/22/16 11/29/16
Short Hair Style Guide Summer 2017 3/14/17 1/24/17 1/31/17
Short Styles Summer 2017 4/25/17 3/7/17 3/14/17
HairShow 2017 5/16/17 3/28/17 4/4/17
Short Hair Style Guide Fall 2017 5/30/17 4/11/17 4/18/17
Hair Preview 2018 7/18/17 5/30/17 6/6/17
Short Styles Fall 2017 8/22/17 7/4/17 7/11/17
Short Hair Style Guide Winter 2018 10/3/17 8/15/17 8/22/17
Short Styles Spring 2018 11/21/17 10/3/17 10/10/17
AD
specs
AD SIZE-NON-BLEED: WIDTH & DEPTH D I G I TA L R E Q U I R M E N T S
FILE FORMATS:
Full Page (Bleed) 8.25” x 11”
Preferred format: PDF/X-1A
Full Page (Non-Bleed) 7” x 9.75” FILE RESOLUTION REQUIREMENTS:
• PDF/X-1A
2/3 Page 4.525” x 9.75” • 300 dpi/2400 dpi for Line Work
• FILE SUBMISSION SITE: Submit FILES via AMG/PARADE Ad Portal.
1/2 Page (Horizontal) 7” x 4.5” To join go to: https://AMGPARADESIM.sendmyad.com
• Firefox browser is recommended.
1/2 Page (Vertical) 4.525 x 7.15” LIVE MATTER REQUIREMENTS:
• Set the offset setting to .167 when creating PDF/X-1A files so the standard trim, bleed
1/3 Page (Vertical) 2.125” x 9.75” and center marks are included but not in the “live” image area or “bleed” area.
• Single page ads should be built to 100% trim size with the marks & bleeds option
turned on. If ad bleeds, extend bleed a minimum
1/3 Page (Square) 4.525” x 4.695”
of 1/8” beyond trim. Keep live matter in a minimum of 1/4” inside trim dimensions.
• Partial page ads should be build to 100% of their actual trim size with the marks &
1/6 Page (Horizontal) 4.525” x 2.3” bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim.
Keep live matter a minimum of 1/4” inside trim dimensions.
1/6 Page (Vertical) 2.15” x 4.695” • All non-bleeds ads should be built to 100% of the non-bleed specs.
• All Bleed Ads—Keep live matter a minimum of 3/8” inside the bleed dimensions on
all four sides.
1/12 Page 2.15” x 2.3”
• Spread Ads: Keep live matter 1⁄4” away from either side of center or 1/2” total
across the gutter. For spread ads with a headline crossing over the gutter, contact
1/4 Page 4.625” x 3.375” production department if the visual spacing between words or letter is critical.
FILE SPECIFICATIONS & GENERAL GUIDELINES:
1/4 Page (Horizontal) 4.525” x 3” • Do not apply style attributes to basic fonts.
• Free fonts and/or system fonts should not be used, or at a minimum, be outlined.
• Include and/or embed all fonts, images/scans, logos and artwork.
• On 4/C ads, Pantone colors, other spot colors, and non-CMYK elements must be
converted to CMYK.
• Four color solids should not exceed SWOP density of 300%.
• To create a rich black use 100% K and 60% C.
FOR ADVERTISING INFORMATION CONTACT: • Color type, reverse type and/or line art should not be less than .007 at the thinnest
part of the character. Single color type should be no less than .004 at the thinnest
part of the character.
JIM COEN • To avoid low-res (soft type) or 4/c black type, type should be built in InDesign or
212-478-1949 | jcoen@amgparade.com Illustrator and not within Photoshop.
• Reverse type should use a dominant color (usually 70% or more) for the shape of
the letters. Where practical and not detrimental to the appearance of the job, make
the type in the subordinate colors slightly larger to minimize register problems on the
production press.
• All supplied materials intended for use in AMG/PARADE publications must be
properly trapped and, when possible, image trapping should be represented in the
accompanying SWOP proofs.
PROOF REQUIREMENTS:
• AMG/PARADE will no longer require color proofs.
• AMG/PARADE will produce a SWOP certified proof from the uploaded PDF/x-1a
file to be used as color guidance on press.
SPECIAL INTEREST MEDIA • Files must be prepared to AMG/PARADE’s published specs, and in accordance with
60 E 42nd Street | Suite 820 | New York, NY 10165
SWOP 2013 specifications. If the above guidelines are not met, the color quality of
print reproduction may vary.
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