EFFECTIVE COMMUNICATION PROMOTES AN EXCEPTIONAL EXPERIENCE IN YOUR OFFICE! - Rhinogram

EFFECTIVE
   COMMUNICATION
     PROMOTES AN
EXCEPTIONAL EXPERIENCE
    IN YOUR OFFICE!

SET UP A PERSONAL FACEBOOK
         ACCOUNT

www.facebook.com

AFTER LOGGING
   IN TO YOUR
    PERSONAL
FACEBOOK PAGE
CLICK THE ARROW
  IN THE UPPER
   RIGHT HAND
 CORNER. THIS IS
  THE BUSINESS
MANAGER DROP
DOWN WINDOW

Business.facebook.com

SELECT YOUR
FB PAGE OR
  BUSINESS
 MANAGER
 FROM THE
DROP DOWN
  WINDOW

WWW.FACEBOOK.COM/DRDRESSLER

FACEBOOK PAGE POSTS OF FUTURE PATIENTS, BRACES ON AND
BRACES OFF PICTURES. SUGGEST SHARING PICTURES WITH FRIENDS
   AND FAMILY ON FACEBOOK. TEXT THE PIC TO PARENT/PATIENT
  THROUGH THE HIPAA COMPLIANT TOPS COMMUNICATION SUITE
    POWERED BY RHINOGRAM TEXT MESSAGING ALONG WITH A
PERSONAL TEXT MESSAGE FROM DR. DRESSLER OR A STAFF MEMBER.

DYLAN WAS SUCH A GREAT PATIENT TODAY!! PLEASE
REMEMBER TO GIVE HIM EXTRA STRENGTH TYLENOL EVERY
6-8 HOURS FOR THE NEXT TWO DAYS. FEEL FREE TO SHARE
   THIS PHOTO ON YOUR PERSONAL FACEBOOK PAGE! :)

WE ARE SO EXCITED FOR PEYTON! HER TEETH LOOK AWESOME!
   WE APPRECIATE ALL OF HER HARD WORK! BE SURE TO HAVE
PEYTON WEAR THE UPPER REMOVABLE RETAINER PM ONLY FOR
    THE FIRST YEAR. FEEL FREE TO SHARE THIS PHOTO ON YOUR
                               PERSONAL FACEBOOK PAGE! :)

PIXLR EDITOR IS A ROBUST BROWSER
      PHOTO EDITOR, FOR ALL YOUR
EDITING NEEDS. HAVE FULL CONTROL
    OVER YOUR IMAGES, INCLUDING
               LAYERS AND EFFECTS.

FACEBOOK STREAM LIVE

NEED MORE
 LIKES AND
SHARES ON
    YOUR
FACEBOOK
   PAGE?

FROM YOUR PERSONAL FB PAGE CLICK THE ARROW IN THE
   UPPER RIGHT HAND CORNER. THIS IS THE BUSINESS
MANAGER DROP DOWN WINDOW. SELECT CREATE ADS

CAMPAIGN SET- UP

• AWARENESS
• BRAND- Increase awareness for your brand by reaching people who are
  more likely to be interested in it.
• REACH –Show your ad to the maximum number of people.
• CONSIDERATION
• TRAFFIC- Send more people to a destination on or off facebook such as a
  website, app or messenger conversion.
• Engagement- Get more post engagements, page likes, event responses or
  offer claims.
• APP installs- Get more people to install your app.
• VIDEO VIEWS- Get more people to view your video.
• LEAD GENERATION- Drive more sales leads, such as email addresses, from
  people interested in your brand or business.

• CONVERSION
• Drive valuable actions on your website or app

• CATALOG SALES- Create ads that automatically show items from your
  catalog based on your target audience

• STORE VISITS- Get more people nearby to visit your brick and mortar locations

CAMPAIGN OBJECTIVE

CAMPAIGN PAGE AND AUDIENCE

CAMPAIGN PAGE
 AND AUDIENCE

CAMPAIGN PLACEMENT

CAMPAIGN BUDGET & SCHEDULE

CAMPAIGN BUDGET & SCHEDULE
Options for Optimization for ad delivery:

REACH: recommended by FB. Serves the ad to the maximum
number of people.

IMPRESSIONS: Delivers to people as many times as possible

Frequency: Keeps people from seeing the ad to often

CAMPAIGN SCHEDULE

CAMPAIGN IDENTITY & FORMAT

CAMPAIGN MEDIA

CAMPAIGN TEXT (                      ADDING A WEBSITE URL ALLOWS A CALL
TO ACTION FOR YOUR AD. IF NOT EMBEDDED, CLICKING OR TAPPING THE AD WILL
               TAKE THEM TO YOUR FB PAGE OR INSTAGRAM)

CAMPAIGN CALL TO ACTION BUTTON.
    REVIEW AD AND CONFIRM

PIXELS

CLEAR ALIGNERS AD

Clear aligner ad URL www.drdressler.com/treatment/types-of-braces

ASK DR DRESSLER

FASTBRACES AD’S

FACEBOOK AD CURSORY EXAM

FASTBRACES ADULT TESTIMONY

TRICK OR TREAT WITH THE TROLLS

MANAGE ADS

CAMPAIGNS

FACEBOOK
   ADS
MANAGER

PERFORMANCE COLUMNS

BREAKDOWN COLUMN
• Break down column includes but is not limited to :
  Time, Day, Week, Months

• DELIVERY includes but is not limited to: Age,
  Gender, Geographic Region

• ACTION includes but is not limited to: Device,
 Reaction, Video, View

AD ACCOUNT OVERVIEW INCLUDES BUT IS NOT LIMITED
   TO: RESULTS, COST PER RESULT, REACH, AMOUNT
SPENT, IMPRESSIONS, AGE ,GENDER GRAPH, HOURS PEOPLE
ARE ENGAGING OR CLICKING AN GEOGRAPHIC LOCATIONS.

BUSINESS SETTINGS IN MANAGER

HELP
WWW.FACEBOOK.COM/BUSINESS/

MORE HELP
WWW.FACEBOOK.COM/HELP/

GOOGLE

MAIL.GOOGLE.COM SIGN IN

CLICK ON THE DOTTED SQUARE . THEN
     CLICK MY BUSINESS IN THE DROP
   DOWN WINDOW. CLICK MANAGE
         LOCATIONS. SELECT OFFICE
                        LOCATION.

AFTER
LOCATION
CLICK. MANAGE
ADWORDS EXPRESS,
APT BOOKINGS, POSTS,
CHATS, INSIGHTS,
REVIEWS, YOU TUBE
AND GOOGLE
ANALYTICS.

GOOGLE SEARCH POSTS ARE FREE BUT
    MUST BE UPDATED EACH WEEK.

UPLOAD A PICTURE AND WRITE YOUR
POST. YOU WILL ALSO SEE YOUR PAST
              POSTS.

GOOGLE POST AND EDIT SCREEN

GOOGLE POST PREVIEW SCREEN

GOOGLE POST PUBLISHED SCREEN.
  VIEWS AND ENGAGEMENT

YOU HAVE THE ABILITY TO SHARE THIS
 INFORMATION FROM THIS GOOGLE
            SCREEN

GOOGLE SEARCH
DR DRESSLER CHATTANOOGA TN.

GOOGLE MESSAGING

MOBILE
VIEW ON
GOOGLE
SEARCH

GOOGLE
RESPONSE
 ON SMS

TOPS
 COMMUNICATION
 SUITE (RHINOGRAM
   TOOL SCREEN)
  RECEIVED A TEXT
   MESSAGE FROM
  GOOGLE SEARCH
BUTTON FROM MOBILE
        PHONE

GOOGLE HELP

GOOGLE MORE HELP

GOOGLE ONLINE DIGITAL MARKETING
   COURSES AND CHALLENGES

GOOGLE DIGITAL GARAGE

GOOGLE ADWORDS IS AN ONLINE
ADVERTISING SERVICE DEVELOPED BY
  GOOGLE, WHERE ADVERTISERS PAY
TO DISPLAY BRIEF ADVERTISING COPY,
      PRODUCT LISTINGS, AND VIDEO
   CONTENT WITHIN THE GOOGLE AD
            NETWORK TO WEB USERS.

HOW AD WORDS WORKS
     OVERVIEW

Ad words are centered around
keywords that people are likely to
search for on google. You must
decide how much money you are
willing to pay each time a Google user
clicks on your ad. Pay-Per-Click

GOOGLE AD PLACEMENT

SEARCH GOOGLE ADWORDS

ADWORDS SELECT ACCOUNT
       SIGN IN

ALL CAMPAIGN SCREEN

TEXT ADS ON THE SEARCH NETWORK SHOW ABOVE AND
       BELOW GOOGLE SEARCH RESULTS. A TEXT AD ON
      GOOGLE SEARCH IS THE SIMPLEST ONLINE AD THAT
ADWORDS OFFERS. IT HAS THREE PARTS: HEADLINE TEXT, A
                  DISPLAY URL, AND DESCRIPTION TEXT.

ADWORDS AD EXTENSIONS

GOOGLE ADWORDS HELP

ADWORDS HELP YOU FIND NEW
                 CUSTOMERS, WHILE FACEBOOK HELPS
                     NEW CUSTOMERS FIND YOU.
• Adwords rewards revelance and quality of text based keywords. Google
  quality score ranks your ad1-10. Your ad's position on the page is
  determined by your Ad Rank -- a combination of your bid, the components
  of Quality Score (expected clickthrough rate, ad relevance, and landing
  page experience), and the expected impact of extensions and other ad
  formatting.

• Facebook ads: have a global audience. You can get closer to your target
  audience than you ever thought. Facebook has the world’s largest billboard,
  Facebook ads are powerfully visual.

BEGIN SPEAKING THE DIGITAL
LANGUAGE YOUR PATIENT PREFERS
            WITH
  TOPS COMMUNICATION SUITE