Shakespeare's Macbeth - Sponsorship & Advertising Opportunities 2018 - Barbican Theatre Plymouth

Shakespeare’s Macbeth
             Sponsorship & Advertising Opportunities 2018
Barbican Theatre is a dynamic charity founded in Plymouth in 1980, with young people and the development of
creative skills and emerging talent at the heart of all that we do.

Following our three previous productions, A Midsummer Night’s Dream (2015), Romeo & Juliet (2016) and
Twelfth Night (2017) Barbican Theatre (Plymouth) is producing an outdoor production of Macbeth in summer
2018.

Macbeth will be the fourth production in our extremely popular annual ‘Bard in the Yard’ programme, running
outdoors at the extraordinary Royal William Yard site, adjacent to Plymouth’s historic waterfront. Our three
previous productions were hugely successful and played to an average of 78% houses. There will be 14
performances between 31 July and 11 August.

The production is part of our commitment to creating high quality, accessible work and supporting and
developing local talent.

We are looking for local businesses to sponsor the production. By supporting Barbican Theatre and Macbeth
you’ll not only be supporting a local charity and emerging talent, but have the opportunity to reach a large
number of people across Plymouth and more specifically at Royal William Yard this summer. The marketing and
PR activity will begin from mid-April 2018.

                                       Some Statistics
      Barbican Theatre have an active customer email database (of people who have opted to receive emails)
       of 6062
      70% of our ‘Bard In The Yard’ summer show audience members come from these postcodes: PL1, PL3,
       PL4, PL9, PL7, PL2, PL7, PL6, PL5, PL21, PL12.
      62% of Bard In The Yard tickets sold are full price tickets indicating a largely adult audience aged 16-59.
      Approximately 120,000 people access the Barbican Theatre building a year, either attending
       performances or visiting as customers of the cafe/bar (this equates to more than 10,000 people a month).
      As of 20 March 2018 our Social Media follower figures are:
           o Facebook 5490
           o Twitter 4717

o Instagram 1252
      There are an average of 12,100 sessions per month on Barbican Theatre’s website
       (www.barbicantheatre.co.uk)
      In 2016 and 2017 we had management representatives from a number of prestigious business at our VIP
       reception / performances including: Plymouth Audi, Plymouth City Council, Plymouth Marjon University,
       Plymouth University, The Plymouth Herald, Devon Life, Real Ideas Organisation, City College Plymouth,
       Devon & Cornwall Police and local Councilors.

                                          Sponsorship
Platinum Sponsor (one available)
£1200 + vat – deadline for booking 30 April 2018
    Advert on the back of Macbeth performance tickets (min 4000).
    Logo on all printed promotional materials including trailer, leaflets, posters and outdoor advertising plus
       banners at strategic points around Plymouth and the Royal William Yard vicinity.
    Half page advert in programme (FREE to audience members) value £135
    Half page write up in programme about support of sponsor and photo of team.
    Advert on the screens in the B-Bar at Barbican Theatre for 6 months
    Sponsor leaflet sent out with Macbeth tickets (supplied by sponsor - ideally DL)
    Professional photoshoot with cast and director at your place of business or place of choice to be used for
       press and social media campaign. Photo will then be framed and presented to the sponsor.
    Homepage slider advert our website linking to your website from April to August.
    Logo on our supporter page on our website & on all Macbeth publicity emails
    A pull up banner provided with show artwork and message about sponsor being the proud sponsor of
       Macbeth for display in their business premises.
    Ten tickets to the VIP performance and meet the cast and Director (value £190)
    Display of sponsor literature at VIP event plus at the on site box office & B Bar for duration
    Regular tagging on social media posts on Facebook, Twitter and Instagram about show from May to
       August.
    Inclusion in all press releases sent out about the show.
    Dinner for 4 at B-Bar (excluding drinks)

Gold Sponsor one sold one available)
£375 + vat – booking deadline 7 May 2018
    ½ page advert in programme (FREE to audience members) – value £135
    Homepage slider advert our website linking to your website from June to August.
    Advert on B-Bar TV screen in Barbican Theatre for 6 months
    Logo on our supporter page on our website (with a link to your website)
    Logo on all Macbeth publicity emails (as sponsor).
    Thank you post and link to your website on our Facebook, Twitter and Instagram feeds
    Four tickets to the VIP reception / performance (value £76)

Silver Sponsor (three available)
£225 + vat – booking deadline 31 May 2018
    ¼ page advert in programme (FREE to audience members) – value £75
    Advert on B-Bar TV screen in Barbican Theatre for 3 months
    Logo on all Macbeth publicity emails (as sponsor).
    Thank you post and link to your website on our Facebook, Twitter and Instagram feeds
    Two tickets to the VIP performance (value £38)

Digital sponsor (one available)
£400 + vat – booking deadline 31 May 2018
      Text and link on confirmation email sent to all people who book tickets on website - up to 150 characters

   Text and link at the bottom of the Macbeth ticket sales page - this can link to any page on your website
        that you choose.
       Advert on the B-Bar TV screen in the Barbican Theatre for 6 months.
       Logo on all Macbeth publicity emails (as sponsor).
       1/2 page advert in the Macbeth programme (FREE to audience members) – value £135
       Four tickets to the VIP reception / performance - value £72

VIP Performance Sponsor (one available)
£300 + vat– booking deadline 3 July 2018
    Logo on invitations to VIP performance as co-invitee
    Pull up banner with your artwork / message displayed at VIP reception
    Half page advert in show programme (value £135)
    Eight tickets to the VIP reception and performance (value £152) and meet the cast and Director
    Advert on B-Bar TV screen in Barbican Theatre for 6 months
    Logo on our supporter page on our website (with a link to your website)
    Thank you post and link to your website on our Facebook, Twitter and Instagram feeds
    Receive a framed photo of your team with cast and Director taken at VIP event along with show artwork
    Opportunity to speak at the VIP reception to represent your organisation
    Company literature on display at the VIP performance and dinks reception

                               Programme advertising
    There will be 14 performances at Royal William Yard, from 31 July – 11 August to an audience of 200 per
    performance.

    Your support will enable us to offer more than 2500 audience members access to a
    full colour A5 programme for free. There is great opportunity to reach large number of people at Royal
    William Yard this summer AND support a local charity at the same time!

    Advert booking deadline: 29 June. Artwork deadline: 6 July.

    1/4 page advert £75+ vat
    (74mm width x 105mm height please supply as a 300dpi jpeg or pdf)
    1/2 page advert £135+ vat
    (148mm width x 105mm height please supply as a 300dpi jpeg or pdf)
    FULL page advert £200 + vat
    (148mm width x 210mm height please supply as a 300dpi jpeg or pdf)
    OUTSIDE back page advert £350 + SOLD
    (148mm width x 210mm height please supply as a 300dpi jpeg or pdf)

    In addition to reaching 2500 + people through your advert in the programme we are offering all advertisers a
    free advert on The B-Bar screen at the Barbican Theatre from May to August. Approximately 120,000 people
    access the Barbican Theatre building a year, either attending performances or visiting as customers of the
    cafe/bar (this equates to more than 10,000 people a month).

               What did audiences / the media think?
Here’s just a handful of the positive audience comments and reviews we received for A Midsummer Night’s
Dream, Romeo & Juliet and Twelfth Night:

“Playfulness is the name of the game and there’s a distinct feel-good factor from the get-go” (British Theatre
Guide Twelfth Night 2017)

“A great production in a lovely outdoor setting” (Reviews Hubb, Romeo & Juliet 2016)

“This is a staggeringly good production… it has been a very long time since I have seen such a funny, creative piece
of theatre, and it kindled an enthusiasm in my kids that I didn’t expect” (Twelfth Night 2017)

“What a fantastic experience… it was the best performance of the play that I have ever seen, even topping visits to
Stratford!” (A Midsummer Night’s Dream 2015)

“Fabulous – full of movement and energy! Attention to detail and organisation so well thought through – a
pleasure to attend and be enthralled.” (Romeo & Juliet 2016)

“Was absolutely brilliant, loved everything from the setting to the music. One of the best performances I've ever
seen” (Twelfth Night 2017)

“Loved the show; it was fast paced and innovative with electrifying performances…I laughed and cried, gasped at
the physical theatre and loved the songs and music” (Romeo & Juliet 2016)

“What a perfect setting… the cast were superb … Give us more like this please - I loved it.” (A Midsummer Night’s
Dream, 2015)

For more information on the opportunities detailed here or to book please contact:

Jo Cann
Marketing & Communications Manager
Barbican Theatre
T: 01752 242018
E: marketing@barbicantheatre.co.uk