WORLD ATHLETICS CHAMPIONSHIPS OREGON22 - Travel ...
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WORLD ATHLETICS CHAMPIONSHIPS OREGON22
OUR NEW WORLD • The world of Sport is in a different place • We became Oregon22 • It requires a fresh and innovative approach to all aspects of event planning • The success of the Championships is a collective effort – we need to be ‘all in’ in order to meet our collective objectives • We recognize the shift and momentum – it’s a time to be DIGITAL and DIVERSE
OUR
STRATEGY
By defining this strategy we will be fulfilling our vision:
ONE AMBITION
To deliver an unmissable World Championships and
provide the platform for all stakeholders and partners to
achieve their own individual objectives. So that we can all FOUR BIG GOALS
deliver on the overall vision for the Championships.
SIX STRATEGIC INITIATIVES
OUR WORLD MINDSET
WE HAVE ONE POWERFUL
AMBITION TO BE
BEST OF ALL WORLDS
We will accomplish this through our experience driven approach, celebration of world
diversity and our high performing team that lives by and upholds our strong values. S
that we can
ELEVATE THE SPORT OF TRACK AND FIELD AND
THE STATE OF OREGON GLOBALLY
OUR STRATEGY
ONE POWERFUL AMBITION
BEST OF ALL WORLDS
4 BIG GOALS
ORGANIZE OPTIMIZE MAXIMIZE PRIORITIZE
an unmissable World our resources visibility and digital being united in
Championships and partnerships engagement diversity
6 STRATEGIC INITIATIVES
STRONG BRAND UNIQUE EXPERIENCES DYNAMIC TEAM
Build a event brand and imagery that Deliver experiences across all Build a high performing team that
resonates globally and attracts fans both in constituent groups that not only meet ‘lives by’ and upholds the values of
stadium and digitally to watch and engage high levels of operational excellence but Oregon22 and conducts its actions
with the world championships pre, during embrace and deliver a heart and home through robust business practices,
and post event. experience that is unique to Oregon22. optimizing resources at every
opportunity.
DRIVE CHANGE ENGAGE PARTNERS
DIGITAL TRANSFORMATION
Be an inspiring leader and voice for igniting Provide the platform to enable all our
long lasting change in both mindset and stakeholders, community and partners Integrate digital technology into all our
behaviour. We will be the new blue print to deliver and achieve their objectives activities to enhance our business
for the hosting of major sports and share in the collective success of practices internally and our
championships in the future. the Championships. engagement externally.
OUR ‘WORLD’ MINDSET
OUR ‘WORLD’ MINDSET Our mindset will determine how we act and behave as an organization both internally and externally • Celebrate World Diversity • Athlete Inspired • Resourceful and Sustainable • Progressive in Design and Delivery
STRONG BRAND
Example of brand look & feel
WORLD USA OREGON HAYWARD FIELD
The purple outmost and largest rib The brightness of the blue represents The green honors the state’s
represents the scale of the world the nation and youth and all who lush natural resources and The smallest rib closest to the
audience and celebrates diversity. participate in the sport of Track and eco-conscious culture. It the beating heart of the
The color speaks to the prestige of Field in the USA. TEAM USA – the #1 represents the State of venue and the community as
the event and the quality of the world team will be competing on home Oregon, the City of Eugene well as the volunteers and
athletes who will attend soil for the very first time and the University of Oregon athletes competing thereENGAGE PARTNERS
A COLLECTIVE
PARTNERSHIP
WORLD
ATHLETICS
USATF LOC
CITIES OF
EUGENE &
SPRINGFIELD
UNIVERSITY
OF OREGON
TRAVEL
LANE
COUNTY TRAVEL
OREGONDRIVE CHANGE
• Worked for months on a DEI strategy designed • Partnered with the Council for Responsible Sport and
to ensure ours will be an event where all feel World Athletics on our sustainability strategy that, has
welcome and included. the potential to achieve the Council’s highest rating for
a sustainable event.TO CREATE A NEVER-BEFORE EXPERIENCED OREGON CELEBRATION
WHO ARE OUR FANS?
TICKETED FANS NON-TICKETED FANS VIRTUAL FANS
Fans that have purchased tickets Fans that have not purchased Fans engaged via virtual
to the championships. tickets to the championships but platforms. This group has a remote
This group has an onsite attend non-ticketed events. experience. They are affected by
experience that will be affected This group has an onsite digital coverage and digital
by parking and transportation, experience at road events or local accessibility of the event. They will
queues, venue cleanliness, food festivals. They are affected by need ample information prior to the
and beverage quality, customer parking and transportation, event on when to tune in, quality
service, seat views, event standing views, event images and video, a sense of digital
presentation, stadium dressing, organization, signage, restrooms belonging, and engagement
activities and activations. and food accessibility, activities activities.
and activations.UNIQUE EXPERIENCES
EXPERIENCE
JOURNEY Visas, airport process,
accreditation, arrival,
Hotels and other
city dwellings
Departure process
and transport
transport, freight
Transport from
hotels, drop
off at venue
ARRIVAL DEPARTURE
ENGAGE TRAVEL ACCOMMODATION TRAVEL RE ENGAGE
PROCESS PROCESS
EVENT
TRANSPORT
EVENT
TRANSPORT
SERVICES
Pick-up and AND Venue
FACILITIES
transport to hotels facilities and
services
ENTERTAIN-
Pre event activation, MENT
marketing and
communications, SPECTATE
ticketing
HOSPITALITY
Seating
Sport, culture
and beyondOREGON22 COMPETITION SCHEDULE
WCH OREGON22 COMPETITION SCHEDULE
D1 D2 D3 D4 D5 D6 D7 D8 D9 D10
O22 FRI SAT SUN MON TUE WED THU FRI SAT SUN
15 J uly 16 J uly 17 J uly 18 J uly 19 J uly 20 J uly 21 J uly 22 J uly 23 J uly 24 J uly
Road MRT MRT RWK RWK
AM
Road RWK x 2
PM
Session no medal
16 Stadium
22
Sessions
Session with medal(s)
MRT Marathon
RWK Race walk
6 Road
eventsDYNAMIC TEAM
PLANNING CONTINUUM
today
Phase 1 Phase 2 Phase 3
Sep 2019 – May 2020 until December 2021 until July 2022
Insight Vision Scope Plan Prepare DeliverSTAFFING
12 members of full-time staff
Over 25 additional staff and advisors that are part of the team
including partner organizations UO and COE
Phased recruiting
Rise to 100 during event time
2000 Volunteers - recruitment to start September 2021
Engaging volunteers – state, national and international
Ongoing recruitment via website and recruitment platformDIGITAL TRANSFORMATION
ADDITIONAL UPDATES • Tour Operators and Fan Clubs • Training Camps • Volunteer recruitment • Accommodation contracts • World Broadcasters Meeting – 1st November
EXPOSURE FOR OREGON22 & TRAVEL OREGON Exposure for Oregon22 as the name of the Exposure for Travel Oregon as a Host City event and partner of World Athletics 100% of the time the event is Use of the logo in promo materials mentioned LED Boards On screen TV graphics Official collateral and materials Athlete bibs Partner recognition and exposure ‘postcard images’, beauty shots etc. Expected equivalent media buy value of over $100million Top 3 markets UK, China, Japan
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