2022 Developing Quality Leading Innovation - JOIN THE JOURNEY - Bede Events
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JOIN THE
JOURNEY.
SPONSORSHIP BROCHURE
2022
Developing Quality
Leading Innovation.
WWW.BEDE-EVENTS.CO.UK
SPONSORSHIP BROCHURE 2022
LEADING
THE FIELD.
T he team at BEDE Events are passionate about the sport, we
are looking to work with brands and businesses wanting to
reach our ABC1 audience.
In 2022 we will deliver 10 events across the country. This enables
us to be ‘in the market’ with your message and key audience
throughout the year, ensuring you are in front of your key market on
a continual basis. With over 30 years experience and knowledge in
the industry we are well placed to ensure we can offer you the best
exposure and profiling within the sport in the UK.
The past 2 years have proved difficult for the events industry, we
have lead from the front and worked with the sport to lead the way
for events to return to the calendar both in 2020 and in 2021.
We embark with confidence into the 2022 season in the knowledge
that we are well placed to deliver top sport in the post Covid era.
Providing top class events for competitors from leading amateurs
to world class athletes, the BEDE portfolio offers season long
awareness and exposure second to none. n
JOIN THE
JOURNEY.
2
SPONSORSHIP BROCHURE 2022
Ü March & October – Oasby. Ü May & August – Shelford Ü July – Aske
Opening and closing the Shelford hosts 6 days of The idyllic view of Aske Hall in
BEDE season, Oasby provides competition over 2 events North Yorkshire is rarely out
fantastic start and end of season The home of BEDE Events, of sight during your visit to
opportunities for brand exposure. Shelford is hugely popular BEDE’s most northern event.
This Lincolnshire event is a on the eventing circuit with With sections from 90cm to
firm favourite on the eventing three full days of competition. Intermediate level, many of
OPPORTUNITIES...
calendar with both elite and The horse trials provide the ideal the leading riders in the north
amateur competitors. opportunity for competitors to support and enjoy their sport
progress their horses to the next at Aske – one not to be missed
Ü April - The Eventing Spring level in the sport. during the summer months.
Carnival – Thoresby Park
Thoresby is one of the historic Ü June – BCA – Berkshire Ü September – Osberton
Dukeries estates. The Hall offers College of Agriculture The end of season finale at
a stunning backdrop, with arenas Another southern event, BCA is international level, Osberton is
and over 2000m of cross country a great opportunity for riders at one of the major fixtures in the
on the lawns. A truly unique grass roots level to get out and eventing calendar and is always
venue offering top class sport. compete. Held at the hugely a huge draw with competitors
It is a must attend for many of the popular Berkshire College of and spectators alike. Host of
worlds leading names, this is their Agriculture competitors return the prestigious Young Horse
major pre-run for Badminton that year after year to the horse trials. Championships at five, six and
follows in a few weeks’ time. seven-year-old level, as well as the
Ü June – Catton Park. four-year-old showcase the event
EVENT
Ü May – Firle Place Catton Park is the newest venue to is also well known for its evening
Firle Place is once again join the team. Set on the banks of entertainment and unique offering.
hosting an Area Festival in 2022. the Trent in Derbyshire, Catton will
The BEDE team’s most be a great addition to our portfolio.
southerly event, Firle Place in The estate has hosted the sport
East Sussex provides magnificent for nearly 30 years, it is a popular
parkland for the event which event in the riders calendar and,
caters for grass roots riders after 2 year layoff due to Covid,
and those producing talented it will make its welcome return in
eventing stars of the future. June this year..
" Providing top class events for competitors
from leading amateurs to world class athletes."
3
SPONSORSHIP BROCHURE 2022
“We are very lucky that Stuart and the team at BEDE have pulled off an event at
Thoresby Park this autumn in what has been a difficult year, congratulations all round.”
William Fox-Pitt.
WHAT THE “Wow, Thoresby Park is a stunning venue and it is great to be here at the inaugural event.
The event has a real international feel and has the stunning hall as the backdrop.”
RIDERS SAY. Emily King.
“It has been brilliant to compete at Thoresby Park in testing conditions and the BEDE
team could not have worked harder to keep the event going and ensure good ground
conditions considering all the rain.”
Izzy Taylor.
WHAT OUR
SUPPORTERS SAY.
“I just wanted to say what a fabulous, “As an owner the events themselves
action packed event Osberton was, are great for horses and as a result
it was a real credit to all your are ones we prioritise.”
hard work.” Pippa Patrick. Owner
Vikki Miller Owner.
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JOURNEY.
4
SPONSORSHIP BROCHURE 2022
REACHING A GLOBAL COMMUNITY.
S o what can we achieve by working together throughout
2022 and beyond.
“ If you want to gain awareness for
If your goals are reaching a key target audience, whether
riders at amateur or world class level – let’s talk. If you want to
your brands and business with a
gain awareness for your brands and business with a specific specific demographic group –
demographic group – the opportunities are endless. the opportunities are endless.”
Or if you want to entertain corporate guests in fantastic,
historic locations – let us help. n
A BEDE SEASON IN NUMBERS.
LOCATIONS
SPECTATORS
With 10 events across the country,
Attracting stalwart eventing supporters
riders, competitors, supporters
and fans, to families wanting a day out
RIDERS and spectators have access
in fabulous surroundings spectators
More than 6,000 compete at to your products, brands and
number in the region of 43,000.
the 10 events throughout businesses from March to October.
the season.
SOCIAL MEDIA DIGITAL CAMPAIGNS
The team at BEDE recognise the Our contacts at BEDE will allow
importance of digital activity and all you to reach 10,000+ consumers,
ON SITE BRANDING
sponsor campaigns will be driven, through our e-news database all with
Innovative signage and branding 365 days a year, through social a passion for the equestrian sector.
opportunities on event are all part media activity on the 5 platforms.
of the BEDE offering with the
potential to reach over 43,000 NEWS & MEDIA
consumers at the 8 venues. Both press and online support and coverage
is part of the packages we offer to our
sponsors. The reach for Thoresberton 2020
through news and event coverage achieved
more than 180,000 opportunities to see.
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SPONSORSHIP BROCHURE 2022
W hatever your aims and goals, talking to the
team at BEDE about the bespoke, flexible
opportunities we offer will help you to achieve
Ü CROSS-COUNTRY FENCE SPONSORSHIP
There’s no better way to gain brand awareness with a
key target audience at nine season-long events than
them throughout 2022. sponsorship of a cross-country fence. Commentary
mentions, signage and branding offers continual
Ü TITLE SPONSORSHIP exposure each month at both grass roots and
If it’s your name in the spotlight you are looking for international events of the highest calibre. There is
consider title sponsorship at any one of our nine also the opportunity to design your own bespoke
events. Whether looking to reach grass roots riders or cross-country fence to use throughout the season.
wanting to firmly engage with leading names at one Cross-Country Fence Sponsorship from £150 to £1,500
of our international events we can tailor a package to
OPPORTUNITIES...
meet your strategy and help your business flourish.
Ü SHOW JUMP SPONSORSHIP
Title Sponsorship from £2,500 - £25,000 Why not consider a bespoke show jumping fence that
will be seen at up to six BEDE events. Offering an
Ü SECTION SPONSORSHIP eye-catching image in the main arena, endless photo
SPONSORSHIP
Are you looking to gain consistent exposure in opportunities and brand awareness the packages run
the run up to and across a prestigious international across upright, oxer, double and combination fences.
event or a horse trials targeted to your region? Show Jump Sponsorship from £1,800 to £4,000
Section sponsorship provides the answer and allows
the BEDE team to deliver a host of opportunities.
Ü SERIES SPONSORSHIP
Section Sponsorship from £250 to £6,000 Offering flexibility and bespoke packages the team at
BEDE can work with you at just one of our fantastic
Ü DAY SPONSORSHIP events or all nine. The choice is endless as we discuss
BEDE also offers sponsors the opportunity to be the with you what you want to achieve throughout the
title section sponsor for a day covering all cross- season, working with you to fulfil your end goals with a
country sections running from early morning right bit of fun thrown in along the way!
through to the end of the day.
This provides real impact with all cross-
country numbers and commentary
mentions focused on your brand
and business. It is also the ideal
occasion to tie in with great
corporate hospitality that the
BEDE team can provide.
Day Sponsorship
from £2,000 - £6,000
JOIN THE
JOURNEY.
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SPONSORSHIP BROCHURE 2022
UNAFFILIATED COMPETITIONS.
Ü WINTER SERIES
BEDE run a series of show jumping and dressage
competitions across the winter, which are used by
“ BEDE run a series of show jumping & many local and grass roots riders as preparation for the
forthcoming season.
dressage competitions... used by
many local and grass roots riders as Ü SUMMER SERIES
These events are run as a two phase jumping style
preparation for the forthcoming season.” competition which welcome many local riders to use as
first outings for young horses and the series culminates
in a final held at Shelford at the beginning of September.
Ü SHELFORD U/A HORSE TRIALS
Run over the British Eventing course at Shelford, the
unaffiliated days offer local riders the opportunity to
compete over a BE certified course.
7
JOIN THE
JOURNEY.
BEDE EVENTS LIMITED,
01949 829 061 Shelford, Nottingham,
info@bedeltd.co.uk United Kingdom,
bede-events.co.uk NG12 1ES
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