Microsoft Dynamics 365 gives Pickles Auctions the technology backbone needed for digital transformation - CUSTOMER
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Microsoft Dynamics 365 gives Pickles Auctions the technology backbone needed for digital transformation CUSTOMER Pickles Auctions LOCATION Sydney, Australia INDUSTRY Retail and consumer industries
Challenge
■ Improve competitiveness in the disrupted marketplace by removing
reliance on legacy systems
■ Provide visibility over all operations, a single source of truth for
decision-making, flexibility and scalability to expand the business
■ Adopt a cloud-based solution
Solution
■ Implement cloud-based ERP with Microsoft Dynamics 365 for Operations
■ Deliver a five-phase project starting with restructuring accounts
Results
■ Transformed the business by delivering greater flexibility and agility and by
giving decision-makers greater visibility into performance and accounts
■ Implemented phase one on time and under budget
■ Improved productivity with access from anywhere
2Dynamics 365 gives Pickles Auctions
the technology backbone needed
for digital transformation
Pickles Auctions is Australia’s number one auction and
valuation specialist, grown from a single operation in 1964
to 21 branches nationally, including every state and territory
in the country. For more than 50 years, Pickles Auctions has
forged a national reputation for integrity and high standards
of business conduct in its quest for competitive excellence.
“From the initial evaluation As a long-time car auctioneer, Pickles running that it was impossible to rethink
we could see the DXC team Auctions (Pickles) was relying on innovation beyond that. Pickles needed
in-person auctioneers. However, to replace its entire business platform,
was highly cooperative,
industry disruption from online car not just to free up the IT team from the
knowledgeable and credible sales meant the business had to burden of daily maintenance, but also to
in the industry. The team expand its services to the web and find improve the company’s competitiveness
took the time to understand new ways to compete with emerging in the disrupted marketplace.”
our business, which was players. Pickles was able to offer online
Pickles realised that such a significant
very important to us.” bidding for in-person auctions but
project would require a large investment.
found it difficult to scale beyond that.
— Ivan Goh The business needed to view this as a
ERP delivery lead, The company’s ability to innovate was whole-of-business transformation, rather
Pickles Auctions hampered by its reliance on legacy than a simple IT implementation.
systems that had been developed over
Claudio Salinas, Pickles’ chief
time but no longer served its needs.
information officer, explained, “The
This had become a major constraint
costs of maintaining the existing system
in recent years, prompting Pickles to
were increasing and the skillsets
review its technology position and
needed to maintain it were becoming
consider upgrading.
harder to find.
Ivan Goh, ERP delivery lead at Pickles,
said, “The IT team spent so much time
just keeping the legacy systems up and
3“Updating to newer technologies would to work with DXC as the team is well-
let Pickles pivot, adapt, and change credentialed in the space. We needed
faster. This would let the business to find a partner that knew what they
leverage opportunities faster and were doing as this was a make-or-break
more effectively. For example, Pickles project for the company.”
wanted to reach a broader audience by
“Updating to newer The DXC Practice for Microsoft and
partnering with different organisations
technologies would let such as finance companies and lease
Pickles agreed on a five-phase project
Pickles pivot, adapt, and that would start with restructuring the
companies. This would help elevate
business’ accounts.
change faster. This would the business’s competitiveness and its
let the business leverage ability to engage with a wider buyer
opportunities faster and base, but our existing technology made Outcome and
such partnerships difficult.”
more effectively.” benefits
— Claudio Salinas Pickles needed an enterprise resource
chief information officer, planning (ERP) solution that would Following a collaborative process, phase
Pickles Auctions provide visibility over all operations, a one of the project was implemented on
single source of truth for decision-making, time and under budget.
flexibility and scalability to expand the
Since implementing Dynamics 365,
business in any direction. Pickles was also
Pickles has been able to completely
looking to move to the cloud, so the ERP
replace one legacy system, as well as
solution needed to be cloud-based.
integrate Dynamics 365 with other large
legacy systems. Pickles plans to grow the
Solution Dynamics 365 footprint throughout the
company and shut down or decommission
Pickles evaluated a number of legacy systems as it rolls out.
technology platforms and technology
According to Salinas, “We now have
partners to implement such a large
a cloud-ready and modern solution
change. Pickles soon realised this
with Dynamics 365, letting us access
project needed to be led by a complete
information from anywhere. Previously,
business transformation.
we were restricted to accessing systems
Pickles selected DXC Technology from the office only. Now with Dynamics
as their preferred implementation 365, we are given greater flexibility and
partner, and Microsoft Dynamics 365 it has changed the workstyle and pattern
for Operations (Dynamics 365) as the of users for improved productivity.”
solution to move the business forward.
A key area for improvement has been the
As an existing Microsoft customer,
organisation’s charter of accounts. The
Pickles was comfortable with the
incumbent system didn’t deliver the degree
intuitive and user-friendly interface.
of detail Pickles needed to understand
Plus, Dynamics 365 is a cloud-based
business performance and its current
solution, so it ticked all the right boxes.
financial position. In a tough competitive
According to David De Jonge, Pickles’ market, this information was crucial for the
chief financial officer, “Pickles chose leadership to make the right decisions.
4“The technology “Now that we have a cloud-ready
solution that can scale up easily and
Working with DXC
implemented with this
quickly, we can start exploring some
project is the backbone Pickles needed a safe pair of hands
of the opportunities in new ventures,”
of the wider digital to manage this project, which was a
said De Jonge. “The technology
significant departure for the business
transformation of our implemented with this project is
and could not be allowed to fail. It chose
business. Without this the backbone of the wider digital
to work with DXC due to the team’s
solution, we really can’t do transformation of our business.
strong reputation in the industry as an
all the other things that Without this solution, we really can’t do
experienced, knowledgeable partner.
we aspire to.” all the other things that we aspire to.”
“From the initial evaluation we
— David De Jonge As the project progressed, Pickles’
could see the DXC team was highly
chief financial officer, business users realised they
cooperative, knowledgeable and
Pickles Auctions could determine the next stage of
credible in the industry. The team took
the transformation project. This
the time to understand our business,
has resulted in a high degree of
which was very important to us,” said
engagement and a growing sense
Goh. “DXC’s can-do attitude proved to
of excitement among users.
be the right cultural fit for us. When an
“We have an exciting journey ahead of auction is scheduled, come rain, hail or
us that is going to impact many people,” shine, the auction will go forward. We
said Goh. “There’s an absolute trust do everything it takes and there was
between Pickles and DXC. We have that same sense of spirit we saw in the
created a strong partnership and we’re DXC team.”
invested in carrying on the journey,
De Jonge added: “DXC was very
especially now we’ve seen the success
accommodating throughout the
of phase one.”
implementation process. While there
were rocky patches, as there are in
projects, there was a drive from the
team to actively fix issues that arose.”
5Learn more at
dxc.com/au/en/practices/microsoft
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