WINTER 2023 MEDIA KIT - SALES REPRESENTATIVE: Alecia Romano | 585-633-8400 x704 - Kids Out and About
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WINTER 2023
MEDIA KIT
SALES REPRESENTATIVE:
Alecia Romano | 585-633-8400 x704
alecia@kidsoutandabout.com
ANN ARBOR / DETROIT
KidsOutAndAbout.com: North America’s online local resource for parents
What makes Share your story
KidsOutAndAbout Unique With Our Audience
• Launched in 2001
• Mission: To elevate local communities by
celebrating their opportunities, activities,
resources, and events for kids, teens, and
families.
• 45 regional sites coast-to-coast in the U.S.
and Canada
• 15 million unique annual visitors; 750,000
weekly e-newsletter subscribers
• Organizations access our audience through
both paid and unpaid outreach on our site
and e-newsletter
ANN ARBOR / DETROIT CONTACT : Alecia Romano | 585-633-8400 x704 | alecia@kidsoutandabout.com
ANN ARBOR / DETROIT METRO
Ages of
Demographics KOAA is the only tried Our Readers
and tested paid advertising
that we do anymore!
Unique Visitors
—Sensei Rob Kruchten
150,000 unique visitors / year Eastside Martial Arts, Victor, NY
Pageviews
700,000 pageviews / year
Where
Readers Live
Newsletter
20,000 opt-in subscribers receive Our Readers’ Kids
weekly e-newsletters
Demographics
85% parents
15% grandparents
82% women
ANN ARBOR / CONTACT : Alecia Romano | 585-633-8400 x704 | alecia@kidsoutandabout.com
LEADERBOARD AD
Advertising Option Advertising Option
Videos Images
TOP AD
VIDEO AD
VIDEO AD Supply YouTube / LEADERBOARD AD
Vimeo embed code (728 X 90 PIXELS):
• $600/month, non-exclusive (max or MP4 / MOV file
of four clients’ video ads will share Exclusive space: $1200 or $2500/month
that space at any time) depending on region's average pageviews
Shared space: $600 or $1250/month
• $1000/month, exclusive (must SQUARE
reserve significantly in advance of
AD
time slot) TOP AD
• $200/week, non-exclusive (450 X 150 PIXELS):
Exclusive space: $1500 or $3000/month
Shared space: $750 or $1500/month
Average CTR for image ads
ranges from .06% to 2.8%
depending on relevance SQUARE ADS
and interest. (250 X 250 PIXELS):
Geo-targeted: $100/10,000
SQUARE impressions, max 30,000;
AD
Non-geo-targeted: $50/10,000
impressions, max 60,000
ANN ARBOR / DETROIT CONTACT : Alecia Romano | 585-633-8400 x704 | alecia@kidsoutandabout.com
Advertising Option Maximize
Top 20 Page image ad Your Advertising
• Each year from mid-May to mid-June,
KidsOutAndAbout surveys local parents to
determine the new Top 20 Places to Take Kids
ranking plus winners in special categories.
Google places to take kids
• The Top 20 page listing winners is consistently
the highest-ranked individual page on KOAA.
in Ann Arbor / Detroit and
you'll find our Top 20
• Organizations alert their fans to vote to help
page.
secure their rank in the list.
• Placement in page rank is driven purely by
votes, not by paid contract.
Average CTR for image ads:
Ranges
• Both winners from .06%can
and non-winners topurchase
2.8% an
depending
annual image ad on ouron
Toprelevance and
20 page for extra
TOP 20 PLACES TO
visibility.interest.
Ads appear between the ranks. TAKE KIDS IMAGE AD
(690 x UP TO 170 PIXELS)
$1200/year for ~100,000 views
ANN ARBOR / DETROIT CONTACT : Alecia Romano | 585-633-8400 x704 | alecia@kidsoutandabout.com
Advertising Option UPGRADE LISTING
Upgrade organization listing on our
Content Advertising site from free to paid: $100/month
• Appear at the top of the calendar,
CONTENT AD highlighted with graphics. They will be
Get up to 110 words plus a square clicked on 4-5 times more than those of
graphic and links (e.g., orthodontists, non-upgraded organizations underneath.
indoor play centers, etc.): $400/year
Content ad on subject search results page. • Appear at the top of relevant organization
lists on special pages for the time they are
ORGANIZATION ARTICLE upgraded.
Article by or about your organization:
$1000 to $1500, depending on • Upgraded listing with data entry
whether article is written by you or by
• Have a dedicated page on which to
us. Includes $1200 worth of visibility
promote the organization's information
for 6 months following publication.
including descriptions, details and links.
SAMPLE ARTICLE
• Your events are featured frequently on our
social media postings.
Upgraded organizations
receive 4-5 times the • Upgraded organizations are more likely to
click-through rate of free
be chosen in the Editor's Choice day-by-day
listings.
events list in our weekly e-newsletter.
ANN ARBOR / DETROIT CONTACT : Alecia Romano | 585-633-8400 x704 | alecia@kidsoutandabout.com
Advertising Option
Our average weekly
Newsletter Advertising e-newsletter read rate is
25.9%, with a click-through
A weekly e-newsletter is sent to local readers every Thursday morning at 6am.
rate of 8.3%.
PARAGRAPH SAVE THE DATE
Up to 110 words plus a graphic and link to your Link to your event on
site: $100/week KOAA calendar:
$30/week
EXCLUSIVE E-BLAST
E-blast exclusively about
your company, event, or
IMAGE AD services to one local region: Up to
Square ad (250 x 250) 8 paragraphs plus several graphics
or leaderboard-sized
• $350 - $500 per region
ad (728 x 90):
depending on list size: 45
$200/week
North American regions available
• Discounts are available when
sending to multiple regions
SAMPLE NEWSLETTER
SAMPLE E-BLAST
ANN ARBOR / DETROIT CONTACT : Alecia Romano | 585-633-8400 x704 | alecia@kidsoutandabout.com
THANK YOU
Connect with us
to get started!
CONTACT :
Alecia Romano
585-633-8400 x704
alecia@kidsoutandabout.com In our top traffic months—
September & October—
KOAA sent us 73% of the
traffic we received from
referring websites!
—Stokoe Farms,
Scottsville, NY
ANN ARBOR / DETROIT
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