2021 MEDIA KIT DIGITAL - GeraNova Bruckmann
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MEDIA KIT DIGITAL
Valid as of 01.01.2021
Update: 27.04.2021 2021
1 KEY FACTS
2 DISPLAY
3 CONTENT ADVERTISING FORMATS
4 NEWSLETTER
5 SOCIAL MEDIA
6 PUBLISHER‘S DETAILS / TECHNICAL
GUIDELINES / CONTACT
.de MEDIA KIT DIGITAL 2021 | valid as of 01.01.2021 | update: 27.04.2021
bergsteiger.de KEY FACTS 1
Let‘s go to the mountains! Bergsteiger.de is the
specialist portal all about tours, mountaineering news,
equipment and alpine know-how. Whether beginner
or professional - Bergsteiger.de is an advisor and
a source of inspiration for all those enthusiasts who
want to ascend to the summits on the weekend. Our
users are active, close to nature and use our website
at home and on the road.
GENDER
54.7% male – 45.3% female
0 AGE
99 47% are 25 – 44 years
TECHNOLOGY
63.5% mobile / 36.5% desktop
Visits IVW, March 2021 192,534
Page Impressions 333,370
Newsletter 3,850
Facebook 13,970 fans
Instagram 2,715 follower
Source: Publisher information, March 2021
You can find further information at media.verlagshaus.de/marke/bergsteiger-online
.de MEDIA KIT DIGITAL 2021 | valid as of 01.01.2021 | update: 27.04.2021
bergsteiger.de DISPLAY 2
MOBILE
MOBILE MOBILE MOBILE
MEDIUM RECTANGLE AD 2:1 AD 6:1
300 x 250 px 300 x 150 px 300 x 50 px
CPM € 45.– CPM € 45.– CPM € 35.–
DESKTOP
HALFPAGE AD SKYSCRAPER HOCKEY STICK
300 x 600 px 160/200 x 600 px Billboard,
Skyscraper
CPM € 60.– CPM € 35.–
CPM € 60.–
MEDIUM RECTANGLE BILLBOARD
300 x 250 px 800 x 250 px
CPM € 45.– CPM € 60.–
MULTISCREEN
AD BUNDLE MEDIUM BILLBOARD +
Billboard, Medium RECTANGLE MOBILE AD 2:1
Rectangle, 300 x 250 px 800 x 250 px +
Skyscraper 300 x 150 px
CPM € 45.–
CPM € 35.– CPM € 45.–
SUPERBANNER +
AD 6:1
728 x 90 px +
300 x 50 px
CPM € 35.–
Prices plus value added tax.
.de MEDIA KIT DIGITAL 2021 | valid as of 01.01.2021 | update: 27.04.2021
bergsteiger.de CONTENT ADVERTISING 3
DIGITAL ADVERTORIALS:
Your advertorial will be designed by our editorial
team based on PR material. All bergsteiger.de
advertorials are teased on the home page and
in an appropriate section and include a Face-
book post. Newsletter placements and traffic
feed through display advertising media can be
booked optionally.
ADVERTORIAL PACKAGE:
Creation of the advertorial from your material,
placement in a thematically appropriate environ-
ment on bergsteiger.de, incl. Facebook post,
duration 4 weeks
+creation costs*
OPTIONALLY WITH TRAFFIC FEED:
Medium Rectangle with link to the advertorial,
100,000 ad impressions, incl. 75% linking
discount
SPONSORED POST:
Branding of an existing article with your pictures,
mentioning of your product and linking for one
month
We would be more than happy to compile an
individual package for you from our content and
display advertising formats. We look forward to
hearing from you!
Prices on request
Prices plus value added tax.
* not discountable
.de MEDIA KIT DIGITAL 2021 | valid as of 01.01.2021 | update: 27.04.2021
bergsteiger.de NEWSLETTER 4
Placement
example
Newsletter
Banner
NEWSLETTER BANNER:
Integration of a banner above the € 200.–
header or between the content
NEWSLETTER CONTENT BOX:
Integration of the customer‘s € 200.–
image and text in the NL content,
marked as an advertisement.
SUBSCRIBERS 3,850
OPENING RATE 37%
FREQUENCY 1x/MONTH
Placement
example
Content
Box
DISPATCH OF NEWSLETTER
ISSUE
ON PUBLISHING DATE
02/21 Fri 15.01.21
03/21 Fri 12.02.21
04/21 Fri 12.03.21
05/21 Fri 09.04.21
06/21 Fri 14.05.21
07/21 Fri 11.06.21
08/21 Fri 09.07.21
09/21 Fri 13.08.21
10/21 Fri 10.09.21
11/21 Fri 15.10.21
12/21 Fri 12.11.21
01/22 Fri 10.12.21
Prices plus value added tax.
.de MEDIA KIT DIGITAL 2021 | valid as of 01.01.2021 | update: 27.04.2021
bergsteiger.de SOCIAL MEDIA 5
FACEBOOK BRANDED CONTENT
13,970 fans
Post on the Bergsteiger Facebook € 215.–
page with link to customer website
Prices plus value added tax.
.de MEDIA KIT DIGITAL 2021 | valid as of 01.01.2021 | update: 27.04.2021
bergsteiger.de PUBLISHER´S DETAILS 6
TECHNICAL SPECIFICATIONS AND TERMS AND CONDITIONS
DELIVERY OF DATA The general terms of payment and business for
advertisements and third-party inserts in new-
DISPLAY
spapers and magazines, as well as the publis-
Accepted file formats are: her‘s additional terms of business, shall apply.
· Images (JPEG, GIF, PNG) These can be ordered from the publisher or
· Redirects viewed online at media.verlagshaus.de/agb.
· HTML5 Please note: HTML5 advertising media may Due to tax regulations, we request you to kindly
only be delivered as redirects. Physical delivery is indicate the tax number and/or the sales tax ID
excluded. Please always provide fallback as an when placing the order.
additional image.
The creator of the ad media is responsible for browser BANK DETAILS
compatibility. Bruckmann Verlag GmbH
Deutsche Bank
Delivery no later than 7 days before the start of the
Account 756 677 100
campaign.
SORT CODE 700 700 10
IBAN DE82 7007 0010 0756 6771 00
FACEBOOK
BIC/Swift code DEUTDEMMXXX
· Images must be delivered in high resolution. In the
case of advertorials, the texts are created by the TERMS OF PAYMENT
editorial team.
Immediately after invoicing without discount. 2%
· Separately booked, stand-alone posts can be written discount until payment on the first day of sale,
by the customer in coordination with the editorial team. provided older invoices are not overdue.
· Please avoid text on the pictures, as this will be
punished by Facebook.
· bergsteiger.de must be approved once by the
partner as Branded Content Partner.
ADVERTISEMENT SALES
Peter Schachtl Medienservice
Am Point 10
GERANOVA BRUCKMANN D – 83075 Bad Feilnbach
VERLAGSHAUS GMBH Phone +49 (0) 8064 90 59 75
Infanteriestraße 11a E-mail: medienservice@schachtl.de
80797 Munich
Phone +49 (0) 89 13 06 99-0 SENIOR DIGITAL SALES MANAGER
www.bergsteiger.de Bernadette Landsgesell
Media kit media.verlagshaus.de Phone +49 (0) 89 13 06 99-928
E-mail: bernadette.landsgesell@verlagshaus.de
ADVERTISING ADMINISTRATION
Rita Necker
Phone +49 (0) 89 13 06 99-552
E-mail: rita.necker@verlagshaus.de
.de MEDIA KIT DIGITAL 2021 | valid as of 01.01.2021 | update: 27.04.2021
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