Planbook & Website Advertising 2021 - Ad Calls will be made by E & M Consulting For questions or for more information, please contact Shirley ...
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Planbook & Website
Advertising
2021
Murphy’s Custom Homes
2020 Parade Home
Ad Calls will be made by E & M Consulting
For questions or for more information, please contact Shirley Rouse
at 719-592-1800 ext. 117 or shirley@cshba.com
Print Advertising
Planbook Information
Note: Ads will be sold by
CLICK HERE TO RESERVE
E & M Consulting.
YOUR ADVERTISING
PRINT ADVERTISING SPACE
All magazine ads are full-color
Map Back Cover.……………………………...$3,449 This award-winning full-color, glossy magazine will
Double Truck Ad …………………………….$3,499 feature the homes in the 2021 Parade and will be
Logo of El Paso County Business Location on distributed to the public visiting the Parade of
Map PLUS a Full Page Ad ……………….$2995 Homes sites.
Outside Back Cover.………………………….$2,819
Inside Front Cover…………………………….$2,693
About the Parade of Homes Plan
Inside Back Cover……………………………..$2,693
Before the Map…………………………………$2,494 Book
After the Map…………………………………...$2,494
Pages 2 or 3……………………………………..$2,494 13,000 copies will be printed. They will be
Full Page…………………………………………..$2,195 available opening day of the Parade of Homes as
Half Page (horizontal or vertical) ………$1,499 well as at the HBA office.
Quarter Page……………………………………….$849
Business Card Size Ad……………………….…$525 The following Parade of Homes Information is
from an independent research study conducted by
ONLINE ADVERTISING* BGV Marketing Services in August of 2014:
Rotating banner ads are available on SpringsParade.com.
• Magazine Shelf Life - 48% of Parade of
Parade Website:
Homes attendees kept the magazine for 6
• 728 x 90 pixels…………………………...$1,499
• 250 x 250 pixels………………………….$ 999 months to a year, and 21% kept their magazine
• 728 x 90 pixels located on bottom of for more than 1 year.
Builder page…………………………….$499
(Must be listed as a trade partner for builder) • Magazine Use - 93% of Parade attendees
• Link from Trades List on Builder Page to described the magazine as either very helpful or
Trade Website…………………………… $100/link
somewhat helpful.
• Reach - 96% of Parade attendees plan on
All ads and print ad locations are subject to review by
the Parade of Homes committee. attending the next Parade of Homes
• Perfect Target - 67% of Parade attendees are
aged 35-64 and have an annual income of more
than $89,000.
Parade of Homes
Planbook Ad Specs
AD SPECIFICATION ADDITIONAL INFORMATION
Page Size (Trim): 8.375" x 10.875" If you are not submitting an InDesign or Illustrator file
Full Page Ad: 7.75" x 10.125" w/o bleed please follow the following guidelines:
Full Page Ad: 8 .875 X 11.375" w/ bleed*
*Live Area: 7.75" x 10.125" w/bleed • Include ALL MACINTOSH printer and screen fonts
Half Page Horizontal: 7.75" X 5" • Include ALL graphics and images
Half Page Vertical: 3.75" X 10.125" • PC files & fonts are not compatible or accepted
Quarter Page: 3.75" X 5" • Avoid using TrueType, MM or Type 3 fonts
*Bleed size is .25” on all sides for full page ads. • Do not Embed or nest EPS files into other EPS files
• Color Images must be CMYK 300dpi actual size
FILE DELIVERY • RGB & Indexed Color files are not acceptable
EMAIL: advertising@emconsulting.com • Outline all fonts in vector graphics
• All Hi-Res Graphics must be in position w/appropriate
resources in place.
FILE PREPARATION
To accommodate our computer-to-plate work flow, we
require digital files. Any files not meeting the following ELECTRONIC ART DEADLINE
specs are subject to a $250 fee to correct and repair.
Wednesday, July 28, 2021
PREFERRED FORMAT: PDF/X-1a If you have any questions, please contact:
ADDITIONAL FORMATS ACCEPTED: E & M Consulting
INDESIGN CS6 or earlier (800) 572-0011
ILLUSTRATOR CS6 or earlier – AI or EPS
Email: advertising@emconsultinginc.com
PHOTOSHOP TIF – CMYK 300dpi @ actual size
All materials submitted are subject to rejection if the
No other file types will be accepted.
content or copy is deemed inappropriate, at the sole
For accurate color reproduction, ads must be submitted discretion of the HBA. The HOUSING AND BUILDING
with an accurate SWOP matchprint or kodak approval color ASSOCIATION and its agents are not responsible for
proof. If another type of color proof or no proof is errors, omissions, or technical problems that are the
submitted, color and content can not be guaranteed. Black result of submitted ads that do not adhere to the above
and white laser prints are acceptable ONLY for black and specifications.
white ads.
HALF-PAGE HALF-PAGE QUARTER
FULL PAGE HORIZONTAL VERTICAL PAGE
Parade of Homes
Digital Advertising
The below information applies to SpringsParade.com
AD SPECIFICATION FILE DELIVERY
EMAIL: em@emconsultinginc.com
Home Page: Impressions*
• Sponsors only 41,000+ ACCEPTABLE FORMAT: JPG or PNG
Map Page If you have any questions, please contact:
• 728 x 90 21,000+
E & M Consulting
View Homes Page ATTENTION: Em Woodward
• 728 x 90 13,000+ 1107 Hazeltine Boulevard, Suite #350
• 250 x 250 Chaska, Minnesota 55318
P: 800-572-0011
Virtual Parade Page
(starts two weeks after the Parade concludes) All materials submitted are subject to rejection if
• 728 x 90 13,000+ the content or copy is deemed inappropriate, at the
• 250 x 250 sole discretion of the HBA. The HOUSING AND
BUILDING ASSOCIATION , E & M Consulting and
Tickets & Info Page its agents are not responsible for errors, omissions,
• 250 x 250 5,000+ or technical problems that are the result of
submitted ads that do not adhere to the above
specifications.
CLICK HERE TO RESERVE
YOUR ADVERTISING STATISTICAL INFORMATION
SPACE SpringsParade.com receives more
than 32,000 unique hits in 2020 and
more than 41,000 page views.
Note: Ads will be sold by The top viewed pages are listed to the
E & M Consulting. left.
Past history is no guarantee of future performance.You can also read
