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WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
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WILTSHIRE       Travel Trade Guide

      visitwiltshire.co.uk
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE

Discover
TIMELESS WILTSHIRE
Ready to start                              same sense of wonder for yourself
                                            by following the Great West Way®.
                                                                                    Travel trade visitors can expect a
                                                                                    particularly warm reception from
planning your                               Around a quarter of this touring        accommodation providers across
next group visit?                           route between London and Bristol
                                            runs through the breathtaking
                                                                                    Wiltshire. Indeed, Salisbury has
                                                                                    been welcoming visitors since
There’s so much space to enjoy.             landscape of Wiltshire. Along           1227. As you discover attractions
After an unprecedented year of              ancient paths once used by druids,      such as Salisbury Cathedral and
lockdown, social distancing and new         pilgrims and drovers. Through lush      Magna Carta and Old Sarum you’ll
rules to get our heads around, we           river valleys. Over rolling chalk       uncover layer upon layer of history.
are all searching for space to relax        hills. Amid ancient woodland. Past      Take time, too, to explore charming
and are probably keen to avoid the          picturesque towns and villages.         market towns such as Bradford
crowds. In Wiltshire, you’ll find rolling                                           on Avon and Corsham. Stroll
                                            Things will look a little different
open countryside and expansive                                                      through the picturesque villages
                                            to normal when businesses open
views. With over 8,000 footpaths
                                            again after the 2021 lockdown.
around the county there’s always
                                            “We’re Good To Go” is the official
somewhere to stretch your legs off
                                            UK mark to signal that a business
the beaten track! Get the most out
                                            has implemented Government
of our spacious landscapes by going
                                            and industry COVID-19 guidelines
for a walk, exploring by bike or trying
                                            and has a process in place to
out horse riding. You can even hire
                                            maintain cleanliness and aid social
a classic car to enjoy a scenic drive
                                            distancing. Many tourist attractions,
in style.
                                            shops, places to stay, activities and
Nowhere else in England has such            places to eat and drink in Wiltshire
a concentration of iconic sites as          have been awarded
Wiltshire. For thousands of years,          the mark. Look out
travellers have been in awe of their        for the Good to Go
grandeur and magic. Now you can             logo when planning
explore them and experience that            your visit.

> Salisbury Cathedral

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TRAVEL TRADE GUIDE

                                                      Contents
of Lacock and Castle Combe. Browse                    Highlights                                                  4-7
our independent shops. Treat yourself in              Special Interest Tours                                     8-11
our cafés, pubs and restaurants. Discover
                                                      Great West Way®                                        12-13
our breathtaking countryside, perfect for
outdoor pursuits.                                     Wiltshire on the Great West Way   ®
                                                                                                             14-15

Whether you are a tour operator or a                  Inspirational Itineraries                              16-19
group travel organiser, an FIT professional           Local Guides, Tour Operators and Transport                  20
or a specialist in small or large groups,
Wiltshire is the perfect destination for              A Starring Role                                             21
your next day trip, short break or longer             Outstanding Attractions                                22-29
excursion. Just 90 minutes from London,
                                                      10 Top Reasons to Visit Wiltshire                           30
an hour from the south coast, and two
hours from the Midlands or Wales, it’s                Celebrate the Seasons in Wiltshire                          31
easily accessible too.
                                                      Events and Festivals                                        32
Wiltshire is timeless wonders, timeless               Timeless Towns and Villages                            34-38
places, timeless pleasures and timeless
nature. Morning mist swirling round                   Refreshment Stops                                      40-41
prehistoric stone circles. Historic houses            Fun-packed Activities                                       42
nestling in ‘Capability’ Brown parkland.
Museums bursting with exhibits of national            Places to Stay                                         43-47
importance. Delicious local produce.                  Helping You Sell Wiltshire                             48-49
Areas of Outstanding Natural Beauty.
                                                      Attraction Map References                                   50
Make this the year you discover them                  General Information                                         50
all for yourself.
                                                      Map of Wiltshire                                            51
There’s always time for Wiltshire.

    Get Social                                        Wiltshire at
     Share your Wiltshire stories                     your fingertips
     using #timeforwiltshire
                                                      For further information on the enormous range of
                                                      group-friendly things to see and do around the county
           @VisitWiltshire
                                                      go to visitwiltshire.co.uk/groups
                                                      For our inspirational series of Wiltshire films see
           VisitWiltshireLtd                          visitwiltshire.co.uk/videos
                                                      To receive all the latest information on special offers,
           @visitwiltshire                            competitions and more, sign up for our newsletter
                                                      today at visitwiltshire.co.uk/groups
                                                      Front cover photo: Stonehenge Visitor Centre
                    VisitWiltshire                    (©Great West Way)

                                              groups@visitwiltshire.co.uk                                               3
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VISITWILTSHIRE

           Highlights
                            WILTSHIRE TOP PICKS AND IDEAS

    MAKE TIME FOR WILTSHIRE
    Wiltshire is a magical place with a strong connection with the past making it the
    perfect place to enjoy the present. Explore world famous heritage sites, charming
    rural market towns, independent shops, fabulous food and drink, historic hotels,
    stately homes and glorious gardens. Wiltshire is timeless wonders, timeless
    pleasure, timeless nature and timeless places. Welcome to Wiltshire.
    If you’re looking for new tours, talks and walks plus overnight packages,
    Wiltshire provides a great base for your group to explore.

       IFORD MANOR GARDENS
       For garden enthusiasts, Iford Manor Gardens is a must
       visit attraction this year, with the introduction of their new
       audio tours for visitors. Having recently featured in the
       new Secret Garden production with Colin Firth and Julie
       Walters, visitors can follow in their footsteps by taking a
       stroll through the 2.5acre Grade 1 listed garden created
       by Edwardian architect Harold Peto. Be sure to leave time
       to indulge in a traditional afternoon tea in the new café
       (opening spring 2021). Pre booking is essential for groups.

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                                                                              THOMAS HARDY
                                                                              EXHIBITION
                                                                              Wessex Museums
                                                                              28 May - 30 October 2022.
                                                                              Find out more at
                                                                              www.wessexmuseums.org.uk/
                                                                              thomas-hardy-exhibition
Devizes, Dorchester, Poole, Salisbury

MARLBOROUGH COLLEGE SUMMER SCHOOL
With over 500 fabulous courses to choose from, Marlborough College Summer School provides a unique
multi-generational learning experience suitable for FIT, U3A, WI and special interest groups. From 11 July –
7 August 2021 and 10 July - 6 August 2022, the eclectic range of subjects encompass the creative arts,
history and culture, landscape and architecture, body and mind, science and computing, life skills, country
pursuits and sport. New courses for 2021 include, Abstract Painting; Mosaic Magic; The Motor Car:
A Closer Look at its History through Five Manufacturers; Basic Bike Maintenance; Inside the Mind of a
Murderer; Discovering Marlborough’s History and De-Stress with Yoga, Mindfulness and Meditation.
Request a brochure online at summerschool.co.uk

WHATLEY MANOR & SPA
Whatley Manor Hotel & Spa are offering new
garden tours with the head gardener plus afternoon tea.
In addition, visitors can book new Michelin chef culinary
demonstrations where chefs prepare small plates of
expertly crafted food in front of you. Or how about
booking a new Wellness Retreat Package which includes
a morning of yoga and well-being followed by lunch
and an afternoon of meditative garden walks?

                                        groups@visitwiltshire.co.uk                                            5
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
Highlights
                             WILTSHIRE TOP PICKS AND IDEAS

    TINGA
    Tinga is a new independently owned Mexican bar
    and restaurant in Salisbury city centre. This is an
    immersive dining experience which transports you
    to the heart of Mexico City with décor including
    beautiful wall art, luscious hand crafted foliage and
    palm tree pillars. High quality, authentic, traditional
    and locally sourced food and drink are all freshly
    made and crafted taking you on a journey to
    Central America. Group menus and a variety of
    seating arrangements can be accommodated.
    Contact info@tingasalisbury.com

    STONEHENGE
    Marvel at this 4,500 year old extraordinary prehistoric monument rising from its ancient landscape.
    Explore the world class exhibition centre, plus café and shop. The shuttle bus transport is available from the
    coach park and visitor centre. For a truly memorable experience, arrange a pre-booked out-of-hours stone
    circle visit for your group or clients. Enormously popular, they are only available with an advance booking –
    email Stonecircle.Access@english-heritage.org.uk for details.

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WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
THE HALL
                                            Escape the hustle and bustle by stepping into the hidden gardens
                                            at The Hall, Bradford on Avon. Sit amongst the towering Redwood
                                            trees for a moment of tranquility, take a casual stroll, or bring
                                            a blanket and picnic to enjoy on the manicured lawns overlooked
                                            by the historic Jacobean Hall. Discover more about The Hall
                                            and the Moulton family. Gardens only open on selected
                                            dates – find out more at: https://moultontrust.org

MALMESBURY
Discover the history of Malmesbury with the new interactive Explore Malmesbury website which allows
visitors to follow trails and self-guided tours around the town centre to discover the rich and fabulous history
of Malmesbury at the places where it happened.

STEAM - Museum of the
Great Western Railway
A one-hour highlights tour of the Museum is available to
pre-booked groups. This will focus on the highlights of the STEAM
collection. Learn about the history of Swindon Works and discover
more about the men and women who built, operated and travelled
on the Great Western Railway, ‘drive’ the train simulator and
operate the signals in the interactive GWR signal box!
Tours are available for a minimum of 15 and maximum of
25 people, although for larger groups multiple tours can be
arranged. Contact: adminsteam@swindon.gov.uk

                                        groups@visitwiltshire.co.uk                                                7
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VISITWILTSHIRE

       Special Interest
                                                 TOURS

    1. BOWOOD
    Private Walled Garden Tours - Book an exclusive tour of Lord and Lady Lansdowne’s Private Walled Gardens.
    A truly special experience as our guides tailor each tour to suit the season and the flowers in bloom, from the
    trailing wisteria to a wall of climbing roses.
    Includes admission to the House & Gardens, tea/coffee on arrival and a 90-minute tour of the Walled Gardens.
    Capability Brown Parkland Tour - Bowood Park is unique, the evolution of its creation is a story in itself.
    The garden guides will transport you back 250 years to explain Brown’s extraordinary achievement. The park is
    considered to be one of ‘Capability’ Brown’s finest creations. With a mix of wooded plantations and sweeping
    lawns leading down to a mile long winding lake, the Bowood landscape has an exceptionally interesting history.
    Includes admissions to the House & Gardens following your tour, tea/coffee on arrival and a 90-minute tour.
    Woodland Gardens - The Woodland Gardens are an oasis of bluebells, azaleas, magnolias and
                                                          rhododendrons. They open from mid April to
                                                          early June and are located 2 miles from Bowood
                                                          House, between Derry Hill and Sandy Lane.
                                                          This separate attraction is highly recommended in
                                                          combination with a visit to the House & Gardens.

                                                                                             Images © Anna Stowe

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TRAVEL TRADE GUIDE

2. CHOLDERTON
RARE BREEDS FARM
Wine Tour Packages -
Situated on the rolling chalk plains
of Wiltshire, sharing the same
bedrock as nearby Stonehenge,
Bluestone Vineyards offer individual
and group visitors guided vineyard
walks and wine tastings.
Enjoy a 45-minute expert led guided
tour of the vineyard. Learn how great
grapes are grown and wonderful wine
is made. This is followed by wine
tasting in the vineyard setting, where
visitors can try for themselves the
Bluestone Classic Cuvee alongside a
selection of locally produced nibbles.
For wine connoisseurs an extended
wine tasting session can take
place incorporating a wider range
of selected quality English and          Alpaca Walking Tours -
local wines. Why not finish with         For something a bit quirky, there is always an option to add an
an indulgent afternoon tea or local      Alpaca walking tour to your vineyard experience.
food platter?                            Tours can be tailored to suit the needs of your group.

                                                                   3. IFORD MANOR
                                                                   Guided Iford Manor Gardens Tour –
                                                                   Available in several languages, uncover the
                                                                   fascinating details of Iford in a tour led by
                                                                   one of the owners, William or Marianne
                                                                   Cartwright-Hignett, or Head Gardener Troy
                                                                   Scott Smith, tailored specifically for your
                                                                   groups’ interests. Duration: 60 minutes.
                                                                   Tours are available for a maximum of 25
                                                                   people per tour guide. Available during
                                                                   private visits only.
                                                                   Exclusive Walled Garden Tour -
                                                                   Discover the family’s own 1.5-acre private
                                                                   gardens which are not usually open to the
                                                                   public. Characterised by topiary and sculpture
                                                                   created by owner Elizabeth Cartwright-
                                                                   Hignett, including her celebrated shell-house.
                                                                   The garden is whimsical and entertaining,
                                                                   offering a contrast to the formality of the
                                                                   main gardens. Duration: 45 minutes.
                                                                   Available during private visits only.
                                                                   Complete your private afternoon visit of
                                                                   the garden with a glass of champagne
                                                                   served in the garden on the Conservatory
                                                                   Terrace where your group can enjoy
                                                                   magnificent views.

                                         groups@visitwiltshire.co.uk                                                9
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VISITWILTSHIRE

 4. REME MUSEUM
 Guided Highlights Tour - A
 one and half hour guided tour
 of the Museum, focusing on
 the stories behind the REME
 Collections. Learn about how
 REME saved Volkswagen at
 the end of WWII, and why the
 Museum has the brass boots
 from Mussolini’s statue. Tours
 are available for a minimum of
 10 and maximum of 20 people,
 although for larger groups
 multiple tours can be arranged.
 Pre-booking essential.
 Behind the Scenes Tour -
 Discover more of the Museum’s
 unique collections which are
 not usually open to the public.
 A fascinating show and tell from   Or visit the Reserve Historic Vehicle collections (5 minute drive from
 the archives team displaying       main Museum) to view 80+ British and foreign military vehicles.
 and talking about the Museum’s     Duration 1hr. Pre-booking essential.
 hidden archived treasures.         Consider stopping for lunch at the Crown’s Café where a variety of
 Duration: 50 minutes. Pre-         hot and cold drinks and light lunches are available. Pre-booking for
 booking essential.                 groups is advised.

                                                                     5. THE MERCHANT’S
                                                                     HOUSE
                                                                     Guided Tour – A 45 min to 1 hour
                                                                     expert led tour of the House and Garden.
                                                                     Take time to explore the rooms and
                                                                     exhibitions on display while learning
                                                                     about the history of the house and life
                                                                     in the 17th Century. Educational groups
                                                                     will enjoy the Mervyn the Mouse hunt
                                                                     and quiz throughout the house -
                                                                     suitable for all ages.
                                                                     Bookings for larger groups with multiple
                                                                     tours can be arranged.
                                                                     Pre-booking essential.

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TRAVEL TRADE GUIDE

6. SALISBURY CATHEDRAL
Tower Tour Climb – Take the challenge to climb 332 steps in easy stages to the base of the spire on a tour full
of fascinating facts and topped off by unsurpassed views. Approximately 120 minutes, maximum of 12 spaces.
Restrictions apply.
Library Tour with Cream Tea - Visit our historic 15th century library with an expert guide and view books
selected to illustrate the importance and variety of this unique collection. 45 minutes plus cream tea, maximum
of 12 spaces. Access restricted.
Medieval Graffiti Tour - Learn about how we are recording and interpreting ancient graffiti, then enjoy an
optional photo opportunity from the West window balcony. 90 minutes, maximum of 10 spaces. Option to
remain on ground level available.
Informal Concerts - Sing a 30-minute a cappella performance at the Spire Crossing in the heart of the
Cathedral or in the Trinity Chapel before or after your guided tour.
Stonemasonry Works Yard Tour - See the heritage skills used to conserve this building, the drawing office
where conservation is planned and the hand-carving skills practiced here since the 13th century. Maximum of
12 spaces - access restricted.

                                       groups@visitwiltshire.co.uk                                            11
VISITWILTSHIRE

  Great
West Way ®

We invite you to explore the              Stay in one place for a while, or      Visitors can enjoy Newbury’s
Great West Way. An exciting new           move on every day – if you add in      canalside pubs and restaurants.
touring route combining the               all the tempting trails and off-the-   Discover Reading’s Museum and
world-renowned with the yet-to-be-        beaten-track detours there are         Abbey Quarter. Trawl Hungerford’s
discovered. At one end is London          500 miles or more to explore.          antique shops and fairs then sample
with its royal sights and rich cultural                                          seasonal produce at Cobbs Farm
heritage; at the other, elegant Bath      Along the Great West Way are           Shop & Kitchen. Take a pleasure
and vibrant Bristol. Between lie          three Areas of Outstanding             cruise along the Royal River Thames.
lush green landscapes, characterful       Natural Beauty: the Chilterns, the     Admire sumptuous Georgian gowns at
villages, and relaxing riverside towns.   Cotswolds and the North Wessex         the Fashion Museum.
                                          Downs, and the UNESCO World            Or unearth amazing archaeology at
There are many ways for your visitors
                                          Heritage Sites of Stonehenge           the Roman Baths. Stand on the
to experience the Great West Way.
                                                                                 site of the sealing of Magna Carta
They can travel by road, rail or water.   and Avebury, Kew Gardens,
                                                                                 at Runnymede. Step aboard the last
On two feet or two wheels.                Blenheim Palace and Bath.
                                                                                 Concorde ever made at Aerospace
                                                                                 Bristol. Enjoy a wine tour and tasting
                                                                                 at Alder Ridge Vineyard. Or soak
                                                                                 in the UK’s only natural hot springs
                                                                                 at Thermae Bath Spa. Watch the
                                                                                 Changing of the Guard at Windsor
                                                                                 Castle. Sample award-winning real
                                                                                 ale at West Berkshire Brewery. Stroll
                                                                                 through 15,000 extraordinary trees at
                                                                                 Westonbirt, The National Arboretum.
                                                                                 Lose themselves in the hedge maze
                                                                                 at Hampton Court Palace. Or tour a
                                                                                 delightful National Trust property.
 > Bath Tour                                                                     The Great West Way offers an

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TRAVEL TRADE GUIDE

                                          Great West Way
                                          Discoverer pass
                                          For an easy, hassle-free journey       The Domestic pass is available as
  > Thames Rivercruise
                                          along the Great West Way,              1-day and 7-day options; the
                                          book a Great West Way                  International pass as 3-day and
extraordinary variety of English
                                          Discoverer pass – with a choice        7-day options. Prices start from
experiences. As visitors follow its
                                          of East, West and Global options,      just £24.50 per person.
twists and turns, they’ll encounter
                                          there’s one that’s right for you.
the very essence of England. To                                                  You can buy online at GWR.com,
make the most of all that the Great       What’s included:                       from VisitBritainShop.com or from
West Way has to offer, visitors will                                             your local station. If you are travelling
want to stay for a while and immerse      Unlimited Off-Peak train travel
                                                                                 from overseas, international passes
themselves in local life. The Abbey       from London Paddington along the
                                                                                 (similar to a BritRail pass) can be
Hotel is a boutique hotel in the heart    route to Bristol Temple Meads via
                                                                                 purchased online at ACPRail.com
of Bath and we also have quirky           Reading, with options to branch
                                                                                 or via your travel agent.
glamping sites, pretty country B&Bs,      off towards Oxford, and Salisbury
cool city hotels… even stately homes      via Westbury (or London Waterloo       So book a Great West Way Discoverer
and castles.                              to Salisbury with South Western        pass today and make the most of your
                                          Railway). It also includes unlimited   Great West Way adventure. For further
For international and domestic            bus travel on selected services        details see GreatWestWay.co.uk
visitors alike, the Great West Way        along the route.                       or go to GWR.com
is easy to join and easy to follow.
It passes by both Heathrow and
Bristol airports. It’s accessible for    they’ve always dreamed of seeing,       For suggested itineraries
visitors travelling from the Channel     and secret spots that even some         and bookable product go to
ports and those already based in         locals have yet to discover.            GreatWestWay.co.uk/traveltrade
London. It will take them to places

                                           groups@visitwiltshire.co.uk                                                  13
VISITWILTSHIRE

                                  WILTSHIRE
                                     on the
                                              Great West Way ®

                                                                                                   > Bowood House

Around a quarter of the Great           Malmesbury, England’s oldest
West Way runs through Wiltshire.        borough. Or stroll through the
Past white horse carvings that have     handsome former staging post of
watched over the Vale of Pewsey for     Marlborough. Swindon is renowned
generations. Across rolling hillsides   for its entertainment and leisure
in the North Wessex Downs.              opportunities; Trowbridge for its
Along routes that brought druids to     unique industrial architecture.
Stonehenge, drovers to market,
                                        Much of the Great West Way’s
pilgrims to Salisbury Cathedral.
                                        appeal lies in its extraordinary
Many of Wiltshire’s timeless towns      variety. The Stonehenge and
and villages are within easy reach      Avebury World Heritage Site may        > Avebury
of the Great West Way. As well as       well feature on your itinerary. But
being fascinating places to visit in    allow time to discover Wiltshire’s    at Lydiard Park; see a show at
their own right, they make excellent    lesser known attractions too: relax   Wyvern Theatre & Arts Centre.
stopping off points for lunch along     aboard a narrowboat on the            Within easy reach of the Great West
your journey. Marvel at Bradford        Kennet & Avon Canal; ‘drive’ a        Way is the medieval city of Salisbury
on Avon’s 14th century tithe            train simulator at STEAM - Museum     which has so much to offer. Take a
barn. Visit the ‘discovery’ town        of the Great Western Railway;         tower tour at Salisbury Cathedral
of Calne. Seek out the wealth of        shop till you drop at McArthurGlen    and wander around the beautiful
historic buildings in Chippenham.       Designer Outlet Swindon; stroll       Cathedral Close.
Follow in the footsteps of Poldark in   around ‘Capability’ Brown parkland
Corsham. Discover the rich heritage     at Bowood House and Gardens;          Afternoon tea is an English
of Georgian houses in Devizes.          take up a new hobby on a course       institution, and where better to
Wander around the National Trust        at Marlborough College Summer         sample a sumptuous spread than
village of Lacock. Explore hilltop      School; tour the Palladian House      The Red Lion and Legacy Rose

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TRAVEL TRADE GUIDE

> Canal side dining

                                                                                                 > Corsham

& Crown hotels in Salisbury,           Rail connections are excellent,
The Old Bell Hotel in Malmesbury,      linking Wiltshire with London’s
or The Bridge Tea Rooms in             Paddington and Waterloo stations
Bradford on Avon. An authentic         at one end, Bristol and Bath at the
English pub experience is equally      other. Within 90 minutes, or less,
hard to beat. So allow time for your   of leaving the capital your visitors
visitors to settle down at one of      can be here, enjoying authentic
Wiltshire’s many traditional inns.     English experiences and creating
                                       lasting memories.
If their Great West Way adventure
includes an overnight stay, they’ll    Discover an essential strand
find B&B, self-catering, farm stay,    of England’s story at                  > Cherhill Downs
glamping and hotel options aplenty.    GreatWestWay.co.uk

                                         groups@visitwiltshire.co.uk                                   15
VISITWILTSHIRE

INSPIRATIONAL
Itineraries
                                                                                                          4
                                       •   Hampton Court Palace
                                       •   Windsor • Malmesbury
  A ROYAL JOURNEY                      •   Berkeley Castle
  ALONG THE                            •   Bristol

  Great West Way ®                                                              > St George’s Chapel, Windsor Castle

  Following a road commissioned        Or Castle Hotel Windsor MGallery         Day 3: Malmesbury and
  by King Charles I, nowhere is        by Sofitel – having begun life           Berkeley Castle
  as quintessentially English or       in 1528 as The Mermaid, in the
                                                                                Explore Malmesbury, England’s
  thoroughly royal as the Great        1700s it was awarded the first of        oldest borough, including the
  West Way. Here’s how to enjoy        its eight Royal Warrants.                12th century Abbey where you
  a royal journey along the route:
                                       Day 2: Windsor                           will find the tomb of Athelstan,
  Day 1: Hampton Court Palace                                                   first king of all England. Then
                                       Start the day with a Tours2Order         move on to Berkeley Castle –
  Home to King Henry VIII and all      walking tour, before visiting            given to the family in 1153 by
  six of his wives, Hampton Court      Windsor Castle, the oldest and           Henry II, it has received royal
  Palace was a royal residence         largest inhabited castle in the world.   guests ever since and is open
  until 1737. Visit the sumptuous      Queen Victoria spent most of her         to visitors from April to October.
  Baroque apartments, then stroll      time there and it is Queen Elizabeth
  through 60 acres of beautiful                                                 Overnight: There are plenty
                                       II’s favourite weekend home.
  riverside gardens. From here,                                                 of hotels to choose from in
                                       St George’s Chapel within the
  head to Runnymede to visit                                                    Bristol – see visitbristol.co.uk/
                                       grounds of the Castle was the
  the Magna Carta Memorial and                                                  accommodation/hotels
                                       setting for the wedding of the
  Kennedy Memorial. Then take          Duke and Duchess of Sussex.              Day 4: Bristol
  a 2½ hour French Brothers            Tour the State Apartments and
                                                                                Visit Brunel’s SS Great Britain,
  boat trip along the Royal River      Chapel, then drive to Malmesbury
                                                                                launched by Prince Albert in
  Thames, admiring Windsor             for an overnight stay.
                                                                                1843 and visited by Queen
  Castle from on board.                Overnight: Stay in Malmesbury at         Victoria when it was docked in
  Overnight: Stay in Windsor at        either The Old Bell Hotel – family-      London in 1845. Then enjoy a
  either Sir Christopher Wren          owned, it is reputed to be England’s     drink at Prince Street Social,
  Hotel – located right on the River   oldest. Or Whatley Manor Hotel           a welcoming modern-style
  Thames, within walking distance      & Spa – a beautiful English manor        restaurant and bar, before
  of all Windsor’s attractions.        house in a picture perfect setting.      heading home.

 > French Brothers Cruise

 > The Long Walk, Windsor                                                                     > Hampton Court Palace

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TRAVEL TRADE GUIDE

                                       •   STEAM Museum                                                  2
EXPECT THE                             •   McArthurGlen Designer Outlet
                                       •   Swindon & Cricklade Railway
UNEXPECTED                             •   Lydiard Park

Swindon                                •
                                       •
                                           Studley Grange Garden & Leisure Park
                                           REME Museum • Wyvern Theatre
                                                                                                 > Studley Grange

Day 1
                                       Overnight: Stay in Swindon area          goats, meerkats and more in
AM: Spend the morning at               such as Cricklade House Hotel.           the outdoor Animal Paddock.
STEAM – Museum of the Great                                                     Then pick up a souvenir at the
Western Railway, housed in             Day 2                                    craft village. Time permitting,
the Grade II listed buildings of       AM: First stop today is historic         take a detour to REME Museum
Brunel’s former railway works.         Lydiard Park. Stroll around the          in Lyneham to discover the
Lunch: Various options at              18th century walled garden and           history of the Royal Electrical
McArthurGlen Designer Outlet.          formal parkland, then tour elegant       and Mechanical Engineers.
                                       staterooms in the magnificent            Evening: With a varied
PM: Avid shoppers can hunt
                                       Palladian house.                         programme including concerts,
for bargains at McArthurGlen
Designer Outlet, on the same site      Lunch: Swindon area.                     comedy, drama and dance,
as STEAM, where over 100 stores                                                 a performance at Swindon’s
                                       PM: Be transported to the tropics
sell a range of designer and high                                               Wyvern Theatre & Arts Centre
                                       as you take a magical walk
street labels at discounts of up to                                             makes a great way to round off
                                       through hundreds of the world’s
60%. While train buffs can continue                                             your visit.
                                       most beautiful butterflies at
the steam theme at Swindon &           Studley Grange Garden                    Overnight: Swindon area.
Cricklade Railway, nearby.             and Leisure Park. Meet otters,

                                                                                                       1+
Salisbury
                                       •   Salisbury Cathedral
                                       •   The Salisbury Museum
                                       •   The Rifles Berkshire & Wiltshire Museum
AGELESS BEAUTY,                        •   St Thomas’s Church
CAPTIVATING                            •   Old Sarum • Fisherton Mill
HISTORY                                    Find out more www.visitsalisbury.co.uk                  > Market Place

Day 1
AM: Begin your day with a visit        Lunch: Salisbury Area                    Evening: Choose from a wide
to Salisbury Cathedral.                                                         range of entertainment options at
                                       PM: Discover another of the Close
Highlights include Britain’s tallest                                            Salisbury Arts Centre, Salisbury
                                       attractions, visit St Thomas’s Church    Playhouse and City Hall Salisbury.
spire and the finest original 1215     to see the UK’s largest surviving
Magna Carta.                           Doom Painting, or explore the Iron       Overnight: If you have time,
Pre-book a tower tour for wide-                                                 extend your visit with an overnight
                                       Age hillfort of Old Sarum. Within
ranging views across the city.                                                  stay (eg The Stones Hotel or
                                       the city centre you will also find a     1920’s inspired Caboose B&B)
After elevenses at one of several      range of unique, independent shops,      to take in Boscombe Down
cafés in the Close, visit any of the   including Fisherton Mill with its        Aviation Collection, River Bourne
other attractions there to uncover     gallery, café and artist studios. On     Community Farm, Salisbury
layer upon layer of history:           Tuesdays and Saturdays (except the       Racecourse or Cholderton
The Salisbury Museum, with its         third Tuesday in October) you can        Rare Breeds Farm and
world-class archaeology collections.   experience the hustle and bustle of      Bluestone Vineyards.
The Rifles Berkshire & Wiltshire       the popular Charter Market, and if you   Guided tours are available from
Museum, part military museum,          visit towards the end of the year,       several companies, including
part historic house and part           Salisbury’s enchanting Christmas         Salisbury, Stonehenge and
riverside garden.                      Fayre will be in full swing.             Sarum Tours.

                                           groups@visitwiltshire.co.uk                                               17
VISITWILTSHIRE

 WILTSHIRE’S                                                                                              2
 Timeless                               • Stonehenge • The Salisbury Museum

 Wonders                                • White Horses • Avebury • Silbury Hill
                                        • West Kennet Long Barrow • Wiltshire Museum
                                                                                                      > Silbury Hill

 Day 1                                  collections of finds from Stonehenge,    village. While you are here, be
 AM: Along with Avebury and             as well as the Monkton Deverill          sure to visit the Alexander Keiller
                                        Gold Torc and the grave of the           Museum and Avebury Manor &
 other associated monuments,
                                        Amesbury Archer – to discover more       Garden. Other unique sites in the
 iconic Stonehenge forms part of
                                        of the World Heritage Site’s story.      area include mysterious Silbury
 Wiltshire’s World Heritage Site and
 is a great place to begin your day.    Overnight: Salisbury or                  Hill, the largest man-made mound
 Be sure to take in Stonehenge          Amesbury areas (eg Holiday Inn           in Europe, and West Kennet Long
 visitor centre for outstanding         Salisbury-Stonehenge).                   Barrow, one of Britain’s largest
 exhibitions setting the monument                                                Stone Age burial sites.
                                        Day 2
 in its historic context. Or pre-book                                            Lunch: Calne or Devizes areas.
 a tour with one of our local guides    AM: Keep an eye out for Wiltshire’s
                                        famous White Horses, carved              PM: Spend the afternoon at
 (see page 20).
                                        into the rolling chalk hillsides, as     Wiltshire Museum in Devizes,
 Lunch: Amesbury or Salisbury           you travel north. At the heart of a      where you’ll find outstanding
 areas (eg The Stonehenge               prehistoric complex in the North         galleries spanning Neolithic,
 Inn & Carvery).                        Wessex Downs, today’s first stop is      Bronze Age, Iron Age, Roman,
 PM: Head to The Salisbury              at Avebury. Explore the stone circle     Saxon and Medieval times,
 Museum – home to one                   itself, the largest in the world, then   including Gold from the Time
 of Europe’s most extensive             take a stroll around the charming        of Stonehenge.

     BREATHTAKING                                                                                       3+
     Homes &                            • Abbey House Gardens

     Gardens                            • Bowood • Iford Manor Gardens • Stourhead
                                        • Longleat • Larmer Tree • Wilton House
                                                                                                      > Stourhead

     Day 1                              Day 2                                    Day 3
     AM: Your day begins in medieval    AM: On to delightful Iford Manor         AM: Cross Cranborne Chase to visit
     Malmesbury, at the 5-acre          Gardens, where romantic grounds          the extraordinary Victorian gardens
     Abbey House Gardens.               evoke an Edwardian version of Tuscany.   at Larmer Tree, recognised as a
     Lunch: Malmesbury area.            Lunch/Afternoon Tea:                     Garden of National Importance.
                                        Bradford on Avon area                    Lunch/Afternoon Tea: Wilton
     PM: On to the magnificent
                                        (eg The Bridge Tea Rooms).               or Salisbury areas (eg Legacy
     pastoral landscape at Bowood
                                        PM: Choose between the famous            Rose & Crown Hotel).
     House and Gardens, created
     by master landscaper               18th century gardens at Stourhead,       PM: Explore the 22 acres of
     ‘Capability’ Brown.                with their lake and classical temples.   parkland and gardens at Wilton
                                        Or Longleat, where the impressive        House, also believed to be
     Overnight: Calne or Melksham
                                        Elizabethan house is surrounded by       influenced by ‘Capability’ Brown.
     areas (eg Bowood Hotel             900 acres of stunning ‘Capability’
     & Spa).                                                                     For those with more time, Chavenage
                                        Brown landscape.                         House and Westonbirt, the National
                                        Overnight: Warminster or Salisbury       Arboretum are just across the
                                        areas (eg Stonehenge Campsite and        county border in the Cotswolds.
                                        Glamping Pods or Red Lion Hotel).

18                                         visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

WILTSHIRE                              •
                                       •
                                           Mompesson House
                                           Wilton House • Fonthill Lake
                                                                                                           3+
Picture                                •
                                       •
                                           Old Wardour Castle • Stourhead
                                           Lacock • Corsham

Perfect
                                       •   Castle Combe
                                       •   Chavenage House
                                                                                 > Pride & Prejudice, Wilton House

Day 1                                  breathtaking gardens at Stourhead,        stunning National Trust village
                                       which film buffs will recognise as        of Lacock, where scenes from
AM: Your day starts with a visit
                                       another setting from Pride & Prejudice.   The White Princess, Downton Abbey,
to two locations from Sense &
Sensibility: Mompesson House           Lunch: Enjoy lunch here, then travel      Cranford and some of the Harry
in Salisbury, and magnificent Wilton   north, passing the Westbury White         Potter films were shot.
House which also featured in The       Horse on your way.                        Lunch: Lacock or Corsham.
Crown, The Young Victoria and Pride    PM: Spend some time either                PM: While away the afternoon in
& Prejudice.                           exploring Bradford on Avon while          Corsham, where the High Street
Lunch: Wilton or Tisbury areas.        there make some time to visit in          represented 18th century Truro in the
PM: Travel on to Old Wardour           The Hall (open afternoons April -         first series of Poldark. Then, if you
Castle, as seen in Robin Hood          September) or if you prefer take a        are able to stay an extra night, travel
Prince of Thieves, pausing briefly     relaxing wander by the Kennet &           via the quintessentially English village
to view Fonthill Lake where scenes     Avon Canal.                               of Castle Combe – as seen in
from Chocolat were filmed.             Overnight: Chippenham area                Dr Thorne, War Horse, The Wolf
                                       (eg Best Western Plus Angel Hotel).       Man, Stardust and Dr Dolittle – to
Overnight: Warminster Area.
                                                                                 end your tour just across the county
Day 2                                  Day 3                                     border at Chavenage House, which
AM: Begin with a visit to the          AM: This morning’s destination is the     starred as Trenwith in Poldark.

MAGNIFICENT                            •   Trowbridge • Trowbridge Museum                                   3
                                       •   Bradford on Avon • Corsham

Industrial                             •
                                       •
                                           Malmesbury • STEAM Museum
                                           Kennet & Avon Canal

Heritage                               •
                                       •
                                           Crofton Beam Engines
                                           Wilton Windmill • The Merchant’s House
                                                                                                   > Wilton Windmill

Day 1                                  weavers’ cottages cling to the            Day 3
                                       hillside above.
AM: Your tour begins in                                                          AM: Take to the Kennet & Avon
Wiltshire’s county town of             Overnight: Bradford on Avon or            Canal for a relaxing narrowboat
Trowbridge, where 1,000 years          Melksham areas.                           trip, or stroll along the towpath
of the woollen cloth industry          Day 2                                     beside the impressive flight of
left a rich architectural legacy.                                                locks at Caen Hill.
Trowbridge Museum has a                AM: Owing its former prosperity to the
                                       wool trade, honey-coloured Corsham        Lunch: Devizes or Marlborough
nationally important collection                                                  areas.
                                       makes a great stopping off point on
relating to West Country wool.
                                       your journey to Malmesbury, where         PM: Head to Crofton Beam
Lunch: Trowbridge or                   you can uncover the history of fine       Engines near Marlborough to
Bradford on Avon areas.                lace making at the Athelstan Museum.      discover magnificent 200-year-
                                       Lunch: Malmesbury or Swindon.             old working steam engines.
PM: In its textile production                                                    On Sundays and Bank Holiday
heyday, Bradford on Avon               PM: On arrival in Swindon, step           Mondays you can also visit Wilton
was home to more than                  back in time at STEAM – Museum            Windmill nearby. Time permitting,
30 cloth factories. Today the          of the Great Western Railway.             a visit to The Merchant’s House
impressive walls of Abbey Mill         Overnight: Swindon or                     in Marlborough makes a fascinating
still flank the river, while former    Devizes areas.                            addition to your itinerary.

                                           groups@visitwiltshire.co.uk                                                  19
VISITWILTSHIRE

      Local Guides
           TOUR OPERATORS AND TRANSPORT

GUIDES ONLY                         ROMAN BATH PRIVATE HIRE            SALISBURY, STONEHENGE
                                    01225 484346                       & SARUM TOURS
AMESBURY HERITAGE                   info@romanbathprivatehire.co.uk    01722 421777
TOURS & HISTORY TALKS               www.romanbathprivatehire.co.uk     info@salisburystonehengetours.co.uk
07793 366429                                                           www.salisburystonehengetours.co.uk
info@amesburymuseum.co.uk           SALISBURY’S CHEQUERED
                                    HISTORY GUIDES
SALISBURY CITY GUIDES               01722 320928                       TRANSPORT ONLY
07873 212941                        salcheqbb@gmail.com
info@salisburycityguides.co.uk
                                                                       FOR GROUPS
                                    www.salisburyhistorytours.co.uk    (eg car, taxi, minibus, coach, train)
www.salisburycityguides.co.uk
                                    STONEHENGE & AVEBURY               EXECUTIVE CONNECTION
TOURS 2 ORDER                       WITH OLDBURY TOURS                 01722 333333
07827 715353                        07947 488665                       tim@salisbury-valuecars.co.uk
graham@tours2order.com              info@oldburytours.co.uk            www.executiveconnection.co.uk
www.tours2order.com                 www.oldburytours.co.uk
                                                                       VALUE CARS GROUP
                                    STONEHENGE & SALISBURY             01722 505050
DRIVER GUIDE WITH                   GUIDED TOURS                       enquiry@salisbury-valuecars.co.uk
CAR TRANSPORT                       0845 519 8248                      www.salisbury-valuecars.co.uk
                                    tours@stonehengetravel.co.uk
GUIDED WALKS IN WILTSHIRE           www.StonehengeTravel.co.uk         SALISBURY REDS
07502 294715                                                           01202 338420
info@guidedwalksinwiltshire.co.uk   THE STONEHENGE TOUR                talk2us@salisburyreds.co.uk
www.guidedwalksinwiltshire.co.uk    01202 338420                       www.salisburyreds.co.uk
                                    enquiries@thestonehengetour.info
LIBERTY CAR TOURS                   www.thestonehengetour.info         SOUTH WEST MINIBUSES
07989 387660                                                           0117 965 0000
mike@libertycartours.co.uk                                             info@southwestminibuses.com
www.libertycartours.co.uk           CAR HIRE                           www.southwestminibuses.com
                                    PRACTICAL CAR &                    GREAT WESTERN RAILWAY
DRIVER GUIDE WITH                   MOTORHOME RENTAL                   0345 700 0125
GROUP TRANSPORT                     01249 750500                       Please use online contact form
(large car, minibus, coach)         chippenham@practical.co.uk         on our website: www.gwr.com
                                    www.practical.co.uk
BRITAIN’S BEST                                                         SOUTH WESTERN RAILWAY
HERITAGE TOURS                      VINTAGE CLASSICS                   0345 6000 650
01985 840049                        01225 703377                       Please use online contact
hello@bbhtours.co.uk                info@vintage-classics.co.uk        form on our website:
www.bbhtours.co.uk                  www.vintage-classics.co.uk         www.southwesternrailway.com

LION TOURS
07769 668668                        GROUND HANDLERS                    WALKING HOLIDAYS
paul@liontours.co.uk
www.liontours.co.uk                 NORMAN ALLEN GROUP                 FOOTPATH HOLIDAYS
                                    TRAVEL LTD                         01985 840049
MAD MAX MINIBUS TOURS               01432 277666                       enquiries@footpath-holidays.co.uk
07990 505970                        normanallen@group-travel.com       www.footpath-holidays.com
maddy@madmaxtours.co.uk             www.group-travel.com
www.madmaxtours.co.uk

20                                    visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

 > Poldark, Corsham                                                                       > War Horse, Castle Combe

A Starring
                                                            Corsham High Street doubles up as Truro in the first
                                                            series of the BBC’s most recent production of Poldark
                                                            starring Aidan Turner. The Ross’s family for Poldark was

ROLE
                                                            also filmed at Chavenage House, over the border in
                                                            Gloucestershire.
                                                            Iford Manor Gardens - Iford’s romantic, award-winning
                                                            gardens featured in the latest film adaptation of The
                                                            Secret Garden (2020) starring Colin Firth and Julie
Want to know where your favourite shows, movies
                                                            Walters. It has also featured in The Razor’s Edge, the
and period dramas where filmed? Bridgerton, Wolf
                                                            BBC’s Robin of Sherwood and ITV’s Element of Doubt.
Hall, Doctor Who, Downton Abbey, Poldark, Pride
and Prejudice, The Crown, Harry Potter, War Horse,          The village of Lacock, with its cottages and inns dating
Stardust, Lark Rise to Candelford, Chocolat, The Secret     back to the 15th century has featured as the backdrop
Garden, The Other Boleyn Girl, Dr Dolittle, Sense and       to many a period drama, including the last series
Sensibility, Robin Hood - Prince of Thieves, Tess of the    and film version of Downton Abbey and to the BBC
D’Urbervilles, The Young Victoria, and more were all        production of Cranford. The village is much admired
filmed here in Wiltshire! A few are listed here – to find   by film makers; the National Trust village and Abbey
out more go to visitwiltshire.co.uk/film                    has played host to a variety of classic films and costume
                                                            dramas including Pride and Prejudice, Harry Potter,
Bradford on Avon’s Tithe Barn and surrounding
                                                            The Other Boleyn Girl and BBC’s Wolf Hall - the
areas were used in the filming of BBC’s Wolf Hall and
                                                            Abbey exteriors representing Wolf Hall, the Seymour
for Robin Hood of Sherwood. The town was also used
                                                            family seat.
in the filming of 2009 film Creation and more recently
for the filming of The White Princess and the film          Most recently Wilton House has featured in the first
version of Downton Abbey in 2019, as well as Netflix        series of Bridgerton (2020), Tomb Raider (2018) and
series Cursed.                                              The Crown (2017).

                                           groups@visitwiltshire.co.uk                                            21
VISITWILTSHIRE

                                                                                          > Bowood House & Gardens

                                                 Outstanding
                                       Attractions
Whether you’re here for a day,                                                  Park and Bluestone Vineyards.
a weekend or longer, no visit                                                   Take a walk on the wild side at
to Wiltshire would be complete                                                  Studley Grange Garden and
without experiencing our timeless                                               Leisure Park. Hunt for bargains at
wonders. Visit Salisbury Cathedral,                                             McArthurGlen Designer Outlet
home to the tallest spire in Britain                                            Swindon. Learn about army history
it also houses the finest of four                                               at REME Museum. Discover
original 1215 Magna Carta                                                       Wiltshire’s industrial heritage at
manuscripts. Shrouded in mystery                                                STEAM – Museum of the Great
with a magnetism that has drawn                                                 Western Railway. See outstanding
people to them for thousands of                                                 archaeology at The Salisbury
years, Stonehenge and Avebury                                                   Museum and Wiltshire Museum.
are equally breathtaking – two                              > REME Museum       Or watch conservation in action
monolithic stone circles within one                                             at The Merchant’s House
outstanding World Heritage Site.                                                in Marlborough.
                                       Old Sarum, which evolved from
Other unmissable attractions include   a Neolithic community into the           You’ll also find a range of fascinating
stately homes and gardens such         original site of Salisbury. Impressive   museums specialising in everything
as Bowood, Wilton House, Iford         Old Wardour Castle.                      from textiles, aircraft and motor
Manor Gardens, Lydiard Park                                                     vehicles to the history of brushware.
and Stourhead. Longleat, with          You can combine super-friendly
its Elizabethan house, safari park     animals with wine appreciation at        For further ideas and inspiration go
and more.                              Cholderton Rare Breeds Farm              to: visitwiltshire.co.uk/groups

                  > STEAM Museum                               > Stonehenge      > Cholderton Rare Breeds Farm Park

22                                        visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

groups@visitwiltshire.co.uk   23
VISITWILTSHIRE

          Prepare to be Amazed...
     Welcome to the home of Britain’s tallest spire
       and best preserved original Magna Carta.
              Call to plan your visit today.
                    01722512190
                groups@salcath.co.uk
              www.salisburycathedral.org.uk

24                 visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

                               ‘By Skill and By Fighting’
                                          The motto of the
                             Royal Electrical and Mechanical Engineers

  The award winning museum has 8 modern, interactive galleries.
Displays include armoured vehicles, medals, uniforms and weapons.
   There is a large free car park and the excellent crowns café for
                             refreshments.
            Located just outside MOD Lyneham, Wiltshire
                Opening times: Tues-Sun 10am-4:30pm

With events throughout the year please visit the website for further details
www.rememuseum.org.uk enquiries@rememuseum.org.uk 01249894869

                          groups@visitwiltshire.co.uk                          25
VISITWILTSHIRE

Caboose

Caboose is an independently                     and the Stonehenge bus tour starting       as this, they have an exceptional
owned premium Bed & Breakfast                   location, Caboose is perfectly placed      range of high-quality alcoholic
and 1920s inspired bar, located                 for a getaway trip to explore Wiltshire.   and non-alcoholic drinks available
just a 2 minute walk from                       The Parlour bar is attractively            including their very charmingly staged
Salisbury Train Station.                        designed with photographs of               Signature Cocktails. There is a walled
                                                Salisbury in years gone by adorning        courtyard off of the Parlour, perfect
Caboose boasts 8 en-suite boutique                                                         for midsummer evening drinks.
                                                the walls, vintage props and
bedrooms which are beautifully
                                                gold leaf embellishment as far             Caboose can be hired for group trips
finished to a high standard including;          as the eye can see. The Parlour            and events.
bespoke Hypnos beds dressed with                serves decadent and delectable
elite quality linen, rainfall showers                                                      For more information or to book,
                                                Afternoon Tea at the weekend with
and locally produced luxury toiletries.                                                    visit www.caboosesalisbury.com
                                                a Champagne option available
Situated a short stroll from Salisbury          for those wanting to celebrate or          Visit @caboosesalisbury
Cathedral, Salisbury Market Square              simply treat themselves. As well           on social media.

                                                                            Groups
                                                                              at
 A modern Group Friendly Hotel
         with 103 bedrooms, the perfect choice
                                                                             Longleat
                for an extraordinary tour.                                          Welcoming you back
                                                                                        this summer

        The nearest hotel to Stonehenge beside the A303, easy
     access from London, the West Country and to the picturesque
        county of Wiltshire. Free parking and Wi-Fi throughout.
               Our Solstice Bar and Grill can provide a quick
              refreshment stop, breakfast, lunch or dinner.              Contact the team
                  Call 0345 241 3535                                     01985 844328
           reservations@hisalisbury-stonehenge.co.uk                     groups@longleat.co.uk
                  hisalisbury-stonehenge.co.uk

26                                                  visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

    The Bridge Tea Rooms
              24a Bridge Street, Bradford on Avon, Wiltshire BA15 1BY

    Double Winners of The Tea Guild’s Top UK Tea Place
       and the Home of West Country Afternoon Teas:
    Judged as ‘near perfect’ and awarded The UK’s Top
  Tea Place by the prestigious UK Tea Guild The Bridge Tea
 Rooms offers the very best in traditionally British Afternoon
     Teas, lunches and light meals throughout the day.
The afternoon ritual of serving tea has been developed to a fine art here. A Hansel & Gretel-style
exterior leads onto the cosiest of dining rooms, filled with homely trinkets, hefty wooden beams,
the soft chink of fine bone china, the finest leaf teas, and friendly staff in Victorian costumes
serving home-made cakes, pastries and sandwiches. Housed in a former blacksmith’s cottage
dating from 1502, the Bridge Tea Rooms positively oozes atmosphere, and the classical music
playing gently in the background sets a tranquil tone.

Afternoon teas are served from 12pm till 5pm every day of the week and the tea rooms can
accommodate a maximum of 40 guests.

  Make a reservation email at info@thebridgetearrooms.co.uk
                   or calling 01225 865537

              www.thebridgetearooms.co.uk

                                 groups@visitwiltshire.co.uk                                         27
VISITWILTSHIRE

                                                                            Hardy’s Wessex
 The largest collection of Thomas Hardy memorabilia ever displayed at one time.
                     Four museums, four different exhibitions.

                                                             28 May – 30 October 2022
                                                           Take a fresh look at the life and literature of the
                                                      Victorian novelist and poet, Thomas Hardy, in the stunning
                                                        Wessex landscapes that shaped his view of the world.                                               Hardy’s first watercolour landscape
                                                          His story will be retold in exciting new ways by our
                                                             museum collections, from period costumes to
                                                                 personal letters, art to archaeology.

                                                                             • Once-in-a-lifetime chance to see precious
                                                                               objects that are rarely on display
                                                                             • A major exhibition across four venues –
     Photo credits ©Dorset Museum/Jonathan Gooding

                                                                               Dorset Museum (Dorchester), Poole                                          Hardy’s tombstone design for his dog
                                                                               Museum, The Salisbury Museum and
                                                                                                                           Photo credits ©Dorset Museum

                                                                               Wiltshire Museum (Devizes).
                                                                             • Each exhibition explores a different
                                                                               Hardy theme
                                                                             • Discounts for groups visiting more than
                                                                               one museum
                                                                             • Self-guided tours or tailored                                              Hardy’s handwritten ‘Book of Facts’
                                                      Red dress worn by        guided tours available
                                                      Hardy’s sister Kate
                                                                             • Discounted catering packages

                                                     For further information, suggested itineraries and bookings visit:
                                                       https://www.wessexmuseums.org.uk/thomas-hardy-exhibition

28                                                                                        visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

Studley Grange

Situated just outside Swindon, close to the M4,
Studley Grange is ideal for ‘comfort breaks’, as an
                                                             STEAM
                                                             Museum of the Great Western Railway
enjoyable addition to your journey, or even part
of your holiday. Find beautiful gifts, plants and
horticultural items in our Garden Centre. Discover       A First Class Day Out
the natural beauty of tropical butterflies, whilst        STEAM - Museum of the Great Western Railway
walking amongst them, see a range of exotic
                                                               Fire Fly Avenue, Swindon SN2 2EY
animals and reptiles in the zoo and learn where your
                                                                        Tel: 01793 466646
food comes from out on the farm. Visit the craft
village for an individual shopping experience and our              www.steam-museum.org.uk
Garden Restaurant and Butterfly Café for delicious             www.facebook.com/steammuseum
freshly prepared food. Studley Grange is the perfect                     @steam_museum
day out for all the family; for more information visit
www.studleygrange.co.uk SN4 9QT

 OLD SARUM                                                STONEHENGE
   EXPLORE A LOST CITY                                          A place of ancient mystery
       Stand in the footprint of the                              Search ‘Stonehenge’ to book your visit
       original Salisbury Cathedral

          Search ‘Old Sarum’ to book your visit

                                         groups@visitwiltshire.co.uk                                       29
VISITWILTSHIRE

10 top reasons
                                                                                    > Salisbury Cathedral Tower Tour

                                                    TO VISIT WILTSHIRE
With so much to see and do                                                  • Wiltshire has characterful market
around the county, whether                                                  towns aplenty. Bradford on Avon,
you’re planning your first visit                                            a honey-coloured gem. Calne, where
to Wiltshire or your twenty first,                                          the English technique of producing
you’re sure to find new stories                                             ham and bacon was invented.
around every corner. Here are                 > Stonehenge Visitor Centre   Corsham, whose historic high street
some suggestions for making the                                             starred as Truro in BBC’s Poldark.
most of your time here:                 • Steeped in history and            Stylish, cosmopolitan Marlborough,
                                        mystery, no visit to Wiltshire      a handsome former staging post.
• With award-winning attractions,       would be complete without           Swindon with its excellent range
great food and drink, excellent         taking in Stonehenge and            of leisure opportunities.
shopping and top-notch arts venues,     Avebury: two inimitable stone
Salisbury is the perfect fusion of      circles; one outstanding            • Creativity is at the heart of the
ancient and modern. Salisbury           World Heritage Site.                Wiltshire experience. Here you’ll find
Cathedral boasts Britain’s tallest                                          inspirational festivals, events and
spire and best preserved original                                           entertainment, all year round.
1215 Magna Carta. Take a Tower        • With miles of ancient drove roads
                                      and uncrowded country lanes, almost   • The Kennet & Avon Canal
Tour for fabulous views.
                                      half of Wiltshire’s breathtaking      stretches across the centre of the
                                      landscape falls within an Area of     county, offering a range of ways
                                      Outstanding Natural Beauty –          to appreciate Wiltshire’s timeless
                                      rural England at its very best.       scenery. Walk or cycle along the
                                                                            towpath, take to the water in a
                                                                            canoe, or relax on a soothing
                                                                            narrowboat cruise.

                                                                            • Wiltshire offers a great all-
                                                                            round shopping experience, with
                                                                            designer brands and high street
                                                                            names, independent outlets and
                                       > Lacock Abbey
                                                                            shopping malls, farm shops and
             > Westbury White Horse                                         markets.
                                        • Among Wiltshire’s many
  • Among Wiltshire’s most iconic       timeless villages, the stars of     • To make the most of all that
  views are the White Horses            the show are the film-makers        Wiltshire has to offer, it’s well worth
  carved into its chalk hillsides.      favourites of Lacock and Castle     staying a night or two – you’ll find
  Keep an eye out for them as           Combe; the perfect places to        a great range of group-friendly
  you travel around.                    journey back in time.               accommodation to choose from.

30                                       visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

Celebrate the Seasons
                                        IN WILTSHIRE

> Cholderton Rare Breeds Farm           > Marlborough College Summer School        > McArthurGlen Designer Outlet

Each season brings its own joys         in the Safari Park and many of the       colours include Stourhead’s vistas
in Wiltshire, from the budding          smaller animals in Animal Adventure.     highlighted with burnished leaves;
promise of spring through the                                                    Savernake Forest, North Wessex
                                        Summer is the time for that
languid days of summer, the                                                      Downs, where visitors can look out
                                        great British tradition, a picnic.
crisp colour of autumn to the                                                    for the Big Belly Oak; the parkland at
                                        From a rainbow of tulips to clouds
sparkle of winter. Let’s take a                                                  Bowood House & Gardens, and the
                                        of fragrant roses, or the spectacular
look at how visitors can enjoy                                                   internationally important Westonbirt,
                                        abundance of high summer borders,
every time of the year.                                                          The National Arboretum.
                                        your group can enjoy a relaxing and
The first signs of spring are often     inspirational exclusive visit to Iford   Christmas in Wiltshire is a very
snowdrops, shortly followed by          Manor Gardens.                           special time, as our historic towns
daffodils. The grounds of Lacock                                                 and villages receive an extra
                                        Take a visit to the nearby Bridge        sprinkling of festive magic.
Abbey usually come to life with
                                        Tea Rooms for delicious teas
clusters of snowdrops during                                                     Longleat’s winter wouldn’t be
                                        with homemade cake served
February. Top places to see daffodils                                            complete without the renowned
                                        by waitresses in Victorian dress –
include, Stourhead, Westonbirt, and                                              Festival of Light, which takes place
                                        perfect for a quintessential
all round the beautiful countryside                                              mid November to beginning of
                                        English day out.
including Marlborough Downs,                                                     January.
Wylye Valley in between Salisbury       Get hands-on at some of our
                                                                                 At McArthurGlen Designer Outlet
and Bath and Cranborne Chase            museums and join in with some
                                                                                 Swindon you can pick up a bargain
and West Wiltshire Downs Area of        of our fabulous festivals and
                                                                                 and tuck into delicious street food
Outstanding Natural Beauty.             events taking place during the
                                                                                 as you do your Christmas shopping.
                                        summer months including Devizes          Plus enjoy the beautiful decorations
Bluebells are one of the later signs
                                        International Street Festival and        and magical Christmas activities too.
of spring to arrive and these can
                                        Carnival and Malmesbury Carnival
be seen in West Woods near                                                       Witness Salisbury Cathedral’s
                                        and Festival.
Marlborough, Lower Moor Farm,                                                    spectacular Darkness to Light Advent
Bluebell Wood near Old Wardour          Marlborough College Summer               Procession, as 1,300 candles light up
Castle, Grovely Wood near Wilton.       School (mid-July to mid-August)          the Cathedral (end of Nov). Join one
Also look out for snakeshead            provides over 500 courses offering       of Salisbury Cathedral’s atmospheric
frittalaries at North Meadow            an eclectic programme of creative        services or book a behind the scenes
near Cricklade.                         arts, history, science, body and         tour and view their giant Christmas
                                        mind, life skills, sport and country     tree from above! Private tours
If its baby animals you’re after,
                                        pursuits. There is also an extensive     available to pre-booked groups only.
Cholderton Rare Breeds Farm and
                                        entertainment programme featuring
Studley Grange all welcome visitors                                              National Trust properties join in the
                                        lectures, film nights, evening
to see their new born animals which                                              festive celebrations too. Christmas
often include chicks, bunnies, lambs    excursions, recitals and outstanding
                                                                                 warmth and cheer with beautiful
and piglets. For something more         Gala Performances.                       decorations and celebrations take
exotic take a trip on the wild side     Visit an Historic House & Garden in      place at Avebury, Lacock and
to Longleat to see baby monkeys         autumn. Top destinations for autumn      Stourhead.

                                          groups@visitwiltshire.co.uk                                                  31
VISITWILTSHIRE
> Sky Safari, Longleat

Events AND FESTIVALS
In the lead-up to the summer, live       To give you a taste of what’s to         this year’s Marlborough College
events and festivals across Wiltshire    come we’ve a small selection of          Summer School runs from
are planning to reopen in line with      events that are currently being          11 July-7 August, combining a
the government’s roadmap.                planned for this year, any changes       mix of art, cultural and sporting
                                         to these will be updated on the          courses for adults with inspirational
As more events and festivals are
                                         website. All events will abide by the    activities for children. This Summer
announced they will be added
                                         Covid-19 guidelines at the time.         you can get a flavour of what life was
to the website. Keep up to date
                                                                                  like in Victorian Chippenham as part
with full details of events and          Bowood House & Gardens –
                                                                                  of Chippenham Museum’s Kilvert’s
festivals in Wiltshire on our website:   Garden Tours and Workshops
                                                                                  World Exhibition. For any Stargazers
visitwiltshire.co.uk/whats-on.           Bowood are offering a range of
                                                                                  amongst us, there is Marlborough’s
                                         different garden tours and workshops
Please be sure to double check                                                    Dark Skies Festival in late October
                                         throughout the summer months.
dates and times in advance, as                                                    and there will be a return of Sarum
details can sometimes change.            Chippenham Folk Festival is              Lights at Salisbury Cathedral
                                         combining with Chester Folk Festival     in November.
                                         and moving online for 2021 from
                                                                                  There are a number of music
                                         28-31 May, which means geography
                                                                                  and Arts festivals and events which
                                         is no longer an issue and the festival
                                                                                  tale place annually in Wiltshire and
                                         can achieve a global reach, bringing
                                                                                  are hoping to return for 2021.
                                         communities together wherever they
                                                                                  MFor Festival at Lydiard Park
                                         are in the world.
                                                                                  31 July, WOMAD Festival
                                         As the UK’s largest festival             22-25 July and End of the Road
        > Bowood House & Gardens         dedicated entirely to history, the       Festival at Larmer Tree
                                         Daily Mail Chalke Valley History         2-5 September.
                                         Festival is hoping to go ahead from
                                                                                  Focusing on creative writing across
                                         21-27 June offers a star-studded
                                                                                  all genres and with a strong local
                                         line-up of speakers embracing
                                                                                  content, Marlborough Literary
                                         all things historical in an idyllic
                                                                                  Festival will be taking place from
                                         downland setting.
                                                                                  30 Sept-3 October, whilst Salisbury
                                         The largest multi-generational           Literary Festival is one of
                                         learning experience of its kind,         October’s highlights.
     > Marlborough Summer School

32                                          visitwiltshire.co.uk/groups
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