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WILTSHIRE       Travel Trade Guide

      visitwiltshire.co.uk
WILTSHIRE - visitwiltshire.co.uk - It's time for
VISITWILTSHIRE

2020 and Beyond
In 2020 Salisbury Cathedral
celebrates 800 years of
                                          Since its launch in 2018, the
                                          Great West Way ® has gone from
                                                                                 the park. Mysterious and enigmatic,
                                                                                 the Stonehenge and Avebury
enterprise, culture and                   strength to strength. Offering an      World Heritage Site has a
innovation, marking the creation          extraordinary variety of English       magnetism that has drawn people
of this medieval masterpiece with         experiences, this exciting touring     to it for centuries. Other attractions
a city-wide programme of events           route between London and Bristol       that should feature on your itinerary
and activities. The Old Bell Hotel        is about so much more than             include the stately homes and
celebrates its 800th birthday             simply getting from A to B.            gardens at Bowood, Stourhead
too. Castle Combe Circuit its             The Great West Way is for those        and Lydiard Park, Great Chalfield
70th. Edington Music Festival             who want to explore further and        Manor and Iford Manor Gardens.
its 65th and Cotswold Wildlife            delve deeper. The curious traveller,   Museums such as REME, telling
Park its 50th. And with festivals         for whom the journey is as             the story of the Royal Electrical
and events at the heart of the            important as the destination.          and Mechanical Engineers. Animal
Wiltshire experience there’ll be          Along the Great West Way the           attractions including Cholderton,
plenty more to enjoy, around the          world-renowned rubs shoulders          Longleat and Studley Grange.
county and throughout the year.           with the yet-to-be-discovered and      Fine examples of our industrial
                                          as your visitors explore its endless   heritage can be found at STEAM
With over 500 fabulous courses            twists and turns, they’ll encounter    Museum. While McArthurGlen
to choose from, Marlborough               the very essence of England.           Designer Outlet offers designer
College Summer School provides            Find out more on pages 12-15           brands at discounts of up to 60%.
an outstanding programme for all          of this guide, or go to
ages. Solsticefest returns for a          GreatWestWay.co.uk
12th exciting year. While Wyvern
Theatre’s season of music, comedy,        Around a quarter of the Great
drama and more is guaranteed to           West Way lies within Wiltshire,
offer plenty of appeal. For details       home of rolling green downs,
of these and many more arts and           ancient woodlands and bustling
entertainment opportunities, turn         market towns. Timeless
to the Highlights and Key Events          monuments and contemporary
sections of this guide, or go to          luxury. Local ales and picnics in
visitwiltshire.co.uk/whats-on

Looking ahead to summer 2021,
Wessex Museums will be taking
a fresh look at the life and literature
of Victorian novelist and poet
Thomas Hardy.

> Salisbury Cathedral

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                                                    Contents
Uncover layer upon layer of history as               Highlights                                                 4-5
you discover Salisbury Cathedral and                 Key Events                                                 6-7
Magna Carta, Mompesson House
                                                     Book a Wiltshire Tour                                      8-9
and Old Sarum. Take time to explore
charming market towns such as Bradford               Special Interest Tours                                10-11
on Avon and Corsham. Stroll through the              Great West Way                                        12-13
picturesque villages of Lacock and
                                                     Wiltshire on the Great West Way                       14-15
Castle Combe. Browse our independent
shops. Treat yourself in our cafés,                  Inspirational Itineraries                             16-19
pubs and restaurants. Discover our                   Local Guides, Tour Operators and Transport      20, 21, 43
breathtaking countryside.                            A Starring Role                                            21
Travel trade visitors can expect a warm              Outstanding Attractions                               22-29
welcome from accommodation providers                 10 Top Reasons to Visit Wiltshire                          30
across Wiltshire. Whether you are a tour
operator or a group travel organiser, an             Christmas in Wiltshire                                     31
FIT professional or a specialist in small or         Exceptional Entertainment and Events                  32-33
large groups, this is the perfect destination        Timeless Towns and Villages                           34-38
for your next day trip, short break or longer
                                                     Refreshment Stops                                     38-41
excursion. Wiltshire is just 90 minutes
from London, an hour from the south                  Fun-packed Activities                                      42
coast, and two hours from the Midlands or            Places to Stay                                        43-47
Wales. Everywhere along the Great West
                                                     Helping You Sell Wiltshire                            48-49
Way is easily accessible too. For details go
to visitwiltshire.co.uk/plan-your-visit or           Attraction Map References                                  50
greatwestway.co.uk/plan-your-way                     General Information                                        50
So be sure to include Wiltshire in your              Map of Wiltshire                                           51
travel plans for 2020 – there’s always time
for Wiltshire.

                                                     Wiltshire at
    Get Social                                       your fingertips
     Share your Wiltshire stories                    For further information on the enormous range of
     using #timeforwiltshire                         group-friendly things to see and do around the county
                                                     go to visitwiltshire.co.uk/groups

            @VisitWiltshire                          For our inspirational series of Wiltshire films see
                                                     visitwiltshire.co.uk/videos
            VisitWiltshireLtd                        To receive all the latest information on special offers,
                                                     competitions and more, sign up for our newsletter
            @visitwiltshire                          today at visitwiltshire.co.uk/groups
                                                     Front cover photo: Kennet & Avon Canal
                    VisitWiltshire                   at Bradford on Avon (© Neville Stanikk)

                                            groups@visitwiltshire.co.uk                                               3
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    Highlights
                                              800th
                                              ANNIVERSARY
                                              CELEBRATIONS

                                     In 2020, eight centuries after its
                                     first foundation stone was laid,
                                     Salisbury Cathedral is celebrating
                                     its 800th anniversary with a
                                     programme of events and activities
                                     throughout the year. Highlights
                                     include Sarum Lights, a spectacular
                                     sound and light show inside and
                                     outside the Cathedral; a summer-
                                     long exhibition of contemporary art
                                     including works by Henry Moore and
                                     Grayson Perry; and a feast for all the
                                     senses at a stunning six-day flower
                                     festival in Salisbury Cathedral.
                                     www.salisburycathedral.org.uk

                                     REOPENING OF
                                     THE MUSEUM
                                     TROWBRIDGE MUSEUM
                                     August 2020
                                     Following two years of renovation and
                                     expansion, we re-open to the public
                                     in August 2020. Exciting new features
                                     include a state-of-the-art learning
                                     hub, a library and research facility,
                                     interactives and sensory experiences.
                                     www.trowbridgemuseum.co.uk

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WARTIME BRITAIN
REME MUSEUM
Saturday 9 & Sunday 10 May 2020
To celebrate the 75th anniversary of VE day we will have
period vehicles on display, reenactors, and an arena event
of artillery guns driving in and firing their artillery pieces,
so be prepared for some very loud bangs!
www.rememuseum.org.uk

                                                                    FOOD & MUSIC
                                                                    FESTIVAL
                                                                    LONGLEAT
                                                                    Saturday 4 & Sunday 5 July 2020
                                                                    This early-summer Food & Drink
                                                                    Festival has a spectacular makeover
                                                                    for 2020, with even more extraordinary
                                                                    live music acts gracing the stage,
                                                                    alongside a bustling Market Street of
                                                                    delicious food and drink stalls, celebrity
                                                                    chef demonstrations, Viscountess
                                                                    Weymouth’s Luxury Afternoon Teas,
                                                                    and more. www.longleat.co.uk

                                                                   STAR OF THE SCREEN
                                                                   IFORD MANOR GARDENS
                                                                   Make 2020 the year you visit
                                                                   these award-winning, Grade I listed
                                                                   gardens largely designed by Harold
                                                                   Peto when Iford was his home –
                                                                   fresh from their role as a key location
                                                                   in the cinema version of The Secret
                                                                   Garden starring Colin Firth and Julie
                                                                   Walters (releasing April 2020).
                                                                   www.ifordmanor.co.uk

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              Key Events

                                                                                                                       See photo credits
    YOUR STONEHENGE: 150 years of personal photos              SPIRIT AND ENDEAVOUR
    Stonehenge December 2019-August 2020                       Salisbury Cathedral
    Take a trip down memory lane at this new special           Wednesday 1 April-Sunday 25 October 2020
    exhibition. Featuring holiday snaps from as early as       A major exhibition of contemporary art featuring 20 iconic
    1875, it provides a fascinating and fun insight into how   and important pieces by notable artists such as Henry
    people have visited Stonehenge through the decades.        Moore and Grayson Perry. Private art tours available for
    www.english-heritage.org.uk/stonehenge                     pre-booked groups. www.salisburycathedral.org.uk

    MARLBOROUGH COLLEGE SUMMER SCHOOL                          SKY SAFARI
    Marlborough College                                        Longleat
    Sunday 12 July-Saturday 8 August 2020                      Friday 11-Sunday 13 September 2020
    With over 500 courses for all ages, Marlborough            This year the biggest annual hot air balloon festival
    College Summer School’s programme is updated               in Europe will be bigger, bolder and balloon-ier than
    every year to keep things fresh and exciting.              ever, as the skies come to life with all the colours
    www.summerschool.co.uk                                     of the rainbow. www.longleat.co.uk

    SWINDON RAILWAY FESTIVAL                                   GREEN MAN FESTIVAL
    STEAM - Museum of the Great Western Railway                Bradford on Avon Saturday 16 May 2020
    Saturday 5 & Sunday 6 September 2020                       A fantastic day of folk dance and music; at least
    An annual celebration of steam railways combining          28 dance groups performing at six town centre
    some of the best and largest model railway layouts in      locations, that’s about 230 dancers and 60
    the country with STEAM Museum’s famous locomotives         musicians led by our 10ft giant Jack in the Green.
    and interactive exhibits. www.steam-museum.org.uk          www.bradfordonavon.co.uk

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TASTE OF CORSHAM FOOD FESTIVAL                           Inspired? Mompesson House and the Creative Arts
Corsham                                                  Mompesson House, Salisbury
Saturday 13 June 2020                                    Saturday 7 March-Sunday 1 November 2020
An interactive food and drink experience with artisan    Highlighting pieces from the collection, this
market stalls, sampling tents, food and drink sellers,   exhibition explores how Mompesson has
master classes, guest speakers and entertainment.        inspired and continues to inspire creativity.
www.corsham.gov.uk                                       www.nationaltrust.org.uk/mompesson-house

OPEN AIR THEATRE                                         SCULPTURE EXHIBITION
Lydiard Park                                             Avebury Manor & Garden
Romeo and Juliet: Friday 24 July 2020                    Saturday 5 September-Sunday 11 October 2020
The Jungle Book: Friday 7 August 2020                    Why not visit the garden at Avebury Manor and
The Three Musketeers: Friday 21 August 2020              discover works of art from different sculptors?
www.lydiardpark.org.uk                                   www.nationaltrust.org.uk/avebury

SOLSTICEFEST                                             RHODODENDRON AND WOODLAND GARDENS
Stonehenge Campsite & Glamping Pods                      Bowood House & Gardens
Thursday 18-Sunday 21 June 2020                          Mid April-June 2020
A four-day mini-festival celebrating the Solstice        Over 30 spectacular acres of azaleas, magnolias
season in the relaxed and magical atmosphere             and rhododendrons offering breathtaking colour
of Salisbury Plain.                                      and beauty.
www.solsticefest.co.uk                                   www.bowood.org

                                         groups@visitwiltshire.co.uk                                       7
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VISITWILTSHIRE

                                                                            > Great Chalfield Manor

    BOOK A

    Wiltshire            TOUR

                       HISTORY & HORTICULTURE TOUR
                       This tour can be tailor-made for your group visit to include some
                       of Wiltshire’s beautiful stately homes and gardens. Possibilities
                       include Longleat, Bowood, Stourhead, Great Chalfield Manor,
                       Arundells, and Iford Manor Gardens. Minimum one-night packages
                       available for 20+ people. To discuss your requirements and to
                       book, contact Norman Allen Group Travel Ltd at normanallen@
                       group-travel.com quoting reference ‘VWGardens’.

> Old Wardour Castle
                          WILTSHIRE’S SECRETS TOUR
                          This tour can be tailor-made for your group visit to Wiltshire,
                          taking in some of the ‘lesser known’ places the county has to
                          offer. Tours could include visits to Bradford on Avon, Avebury, Lacock,
                          Wadworth Brewery, Great Chalfield Manor, Old Wardour Castle,
                          The Merchant’s House, Arundells and many more. Minimum
                          one-night packages available for 20+ people. To discuss your
                          requirements and to book, contact Norman Allen Group Travel Ltd at
                          normanallen@group-travel.com quoting reference ‘VWSecrets’.

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                                                                                                                           > Stonehenge

                 THE SALISBURY, STONEHENGE AND AVEBURY TOUR
                 Visiting Salisbury? Then this tour is a must! Your guide will take you through the history of beautiful Salisbury
                 Cathedral, ‘mysterious’ Stonehenge and ‘magical’ Avebury stone circle. With stops at Alton Barnes White
                 Horse, West Kennet Long Barrow and Silbury Hill, you will visit some of Wiltshire’s ‘historical treasures’.
                 Collection can be arranged from airports, hotels and even London – for details call Salisbury, Stonehenge
                 & Sarum Tours on 01722 333333. Find out more and book at visitwiltshire.co.uk/shop

                                                         > Bombay Sapphire
                                                           Distillery
Mammoth Screen

                                                                                                   > Boscombe Down
                       > Filming Poldark in Corsham                                                  Aviation Collection

         FILM & TV                                        A TASTE OF                                ARMED FORCES
         LOCATIONS OF                                     WILTSHIRE TOUR                            AND THE STORY OF
         WILTSHIRE TOUR                                                                             TRANSPORT TOUR
                                                         This tour can be tailor-made
         This tour takes in the best of                  for your group visit to Wiltshire.
                                                                                                    This tour can be tailor-made
         Wiltshire’s film and TV locations,              Possibilities include Wadworth
                                                                                                    for your group visit to Wiltshire
         including Poldark (Corsham),                    Brewery, Ramsbury Brewery
                                                                                                    to include Boscombe>Down Gre??????
         Wolf Hall (Great Chalfield                      & Distillery, Cookery Schools,
                                                                                                    Aviation Collection, STEAM
         Manor and Lacock Abbey),                        Bombay Sapphire Distillery,
                                                                                                    Museum, REME Museum and
         Harry Potter (Lacock),                          The Bridge Tea Rooms, Britford
                                                                                                    even a journey on the Kennet
         War Horse and Dr Dolittle                       Farm Shop and the Bluestone
                                                                                                    & Avon Canal. Minimum one-
         (Castle Combe) and many more.                   Vineyards at Cholderton Farm.
                                                                                                    night packages available for
         Minimum one-night packages                      Minimum one-night packages
                                                                                                    20+ people. To discuss your
         available for 20+ people.                       available for 20+ people.
                                                                                                    requirements and to book,
         To discuss your requirements                    To discuss your requirements
                                                                                                    contact Norman Allen Group
         and to book, contact Norman                     and to book, contact Norman
                                                                                                    Travel Ltd at normanallen@
         Allen Group Travel Ltd at                       Allen Group Travel Ltd at
                                                                                                    group-travel.com quoting
         normanallen@group-travel.com                    normanallen@group-travel.com
                                                                                                    reference ‘VWTransport’.
         quoting reference ‘VWFilm’.                     quoting reference ‘VWTaste’.

                                                          groups@visitwiltshire.co.uk                                                     9
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VISITWILTSHIRE

                       SPECIAL
 Interest                           TOURS

       LONGLEAT
       Discover Longleat House and Grounds with
       a number of fascinating tours, exclusively
       for groups. Choose from the Longleat House
       Exclusive Tour; the Mystery Tour; or the
       Scandalous History Tour. Book via groups@
       longleat.co.uk or telephone 01985 844328.
       www.longleat.co.uk/groups

     SALISBURY CATHEDRAL
     If you have a head for heights book a tour to the        BOWOOD
     base of Britain’s tallest spire and enjoy spectacular
     views of the largest close in the country and its        Groups can enjoy an exclusive guided tour of Lord
     surrounding water-meadows. Or join an expert             and Lady Lansdowne’s Private Walled Garden, set
     guide on a visit to the Cathedral’s 15th century         within the beautifully landscaped ‘Capability’ Brown
     library with its fascinating collection of ancient       parkland. Explore the Georgian family home with a
     books, a graffiti tour showcasing medieval carpentry     House Tour, which includes the story of Dr Priestley’s
     markings, a tour of the stained glass inside, or a       discovery of oxygen. From mid-April through to
     visit to the works yard where stonemasons carve          June, make the most of the Woodland Gardens,
     or explore the Cathedral Close. Pre-booked groups        with 30 acres of bluebells, azaleas, magnolias and
     only – email groups@salcath.co.uk or telephone           rhododendrons. For more information please call
     01722 512190. www.salisburycathedral.org.uk              01249 812102 or visit www.bowood.org

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TRAVEL TRADE GUIDE

AVEBURY
Stone circle tour: Find out all about the largest
stone circle in the world on this volunteer-led              WYVERN THEATRE
guided tour. West Kennet Avenue tour: Walk the
length of this spectacular megalithic stone row             See behind the curtain and explore the backstage
for roughly 800m. Our volunteer guide will explain          secrets of show business on a Tea and Tour
all about this enigmatic structure. Archaeologist-          package. Tread the boards and view the
led tour: A bespoke tour of the Avebury World               auditorium from the stars’ point of view. Then
Heritage Site with a National Trust archaeologist.          relax over a delicious afternoon tea. Email
Contact: avebury@nationaltrust.org.uk for details.          sarah@wyverntheatre.org.uk to book, or telephone
www.nationaltrust.org.uk/avebury                            01793 524481. www.swindontheatres.co.uk

REME MUSEUM
Throughout the year, specifically for groups, we will be offering
two new options that can be combined with a visit to the main
Museum: a tour of the Reserve Collections (80 British and foreign
military armoured and wheeled vehicles, including some prototypes
that never came into service) at a separate hanger, 5-minutes’
drive away; and a behind-the-scenes talk with the Archives team,
to see and hear about their chosen 20 most interesting items.
www.rememuseum.org.uk

                                   IFORD MANOR                             BLUESTONE
                                   GARDENS                                 VINEYARDS
                                   Enjoy this beautiful, family-           Guided vineyard walks
                                   run, Grade I listed garden and          and wine tastings
                                   its tranquil surrounds on an            for individuals and
                                   exclusive visit. Once home to           groups from £15pp.
                                   Harold Peto, tours are available        Tailored wine tour
                                   on its history, development,            packages, extended
                                   restoration, architecture and/          wine tastings and
                                   or planting. Visits to the family’s     indulgent afternoon
                                   private walled garden also              teas available, and we also
                                   possible. Please contact us             host weddings. For more
                                   for details and prices:                 information and to book visit
                                   www.ifordmanor.co.uk                    www.bluestonevineyards.co.uk

                                       groups@visitwiltshire.co.uk                                             11
VISITWILTSHIRE

  Great
West Way ®

We invite you to explore the              Stay in one place for a while, or      Visitors can enjoy Newbury’s
Great West Way. An exciting new           move on every day – if you add in      canalside pubs and restaurants.
touring route combining the               all the tempting trails and off-the-   Discover Reading’s Museum and
world-renowned with the yet-to-be-        beaten-track detours there are         Abbey Quarter. Trawl Hungerford’s
discovered. At one end is London          500 miles or more to explore.          antique shops and fairs then sample
with its royal sights and rich cultural                                          seasonal produce at Cobbs Farm
heritage; at the other, elegant Bath      Along the Great West Way are           Shop & Kitchen. Take a pleasure
and vibrant Bristol. Between lie          three Areas of Outstanding             cruise along the Royal River Thames.
lush green landscapes, characterful       Natural Beauty: the Chilterns, the     Admire sumptuous Georgian gowns
villages, and relaxing riverside towns.   Cotswolds and the North Wessex         at the Fashion Museum. Follow
                                          Downs, and the UNESCO World            in the footsteps of prehistoric man
There are many ways for your visitors
                                          Heritage Sites of Stonehenge           at Cheddar Gorge and Caves. Or
to experience the Great West Way.
                                                                                 unearth amazing archaeology at the
They can travel by road, rail or water.   and Avebury, Kew Gardens,
                                                                                 Roman Baths. Stand on the site
On two feet or two wheels.                Blenheim Palace and Bath.
                                                                                 of the sealing of Magna Carta at
                                                                                 Runnymede. Step aboard the last
                                                                                 Concorde ever made at Aerospace
                                                                                 Bristol. Enjoy a wine tour and tasting
                                                                                 at Alder Ridge Vineyard. Or soak
                                                                                 in the UK’s only natural hot springs
                                                                                 at Thermae Bath Spa. Watch the
                                                                                 Changing of the Guard at Windsor
                                                                                 Castle. Sample award-winning real
                                                                                 ale at West Berkshire Brewery. Stroll
                                                                                 through 15,000 extraordinary trees at
                                                                                 Westonbirt, The National Arboretum.
                                                                                 Lose themselves in the hedge maze
  > The Jane Austen Festival                                                     at Hampton Court Palace. Or tour a
                                                                                 delightful National Trust property.

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TRAVEL TRADE GUIDE

                                          Great West Way
                                          Discoverer pass
  > Changing of the Guard                 For an easy, hassle-free journey       The Domestic pass is available as
                                          along the Great West Way,              1-day and 7-day options; the
                                          book a Great West Way                  International pass as 3-day and
The Great West Way offers an
                                          Discoverer pass – with a choice        7-day options. Prices start from
extraordinary variety of English
                                          of East, West and Global options,      just £24 per person.
experiences. As visitors follow its
                                          there’s one that’s right for you.
twists and turns, they’ll encounter                                              You can buy online at at GWR.com,
the very essence of England. To           What’s included:                       from VisitBritainShop.com or from
make the most of all that the Great                                              your local station. If you are travelling
West Way has to offer, visitors will      Unlimited Off-Peak train travel
                                                                                 from overseas, international passes
want to stay for a while and immerse      from London Paddington along the
                                                                                 (similar to a BritRail pass) can be
themselves in local life. The Royal       route to Bristol Temple Meads via
                                                                                 purchased online at ACPRail.com
Crescent Hotel & Spa in Bath is           Reading, with options to branch
                                                                                 or via your travel agent.
a Georgian gem and we also have           off towards Oxford, and Salisbury
quirky glamping sites, pretty country     via Westbury (or London Waterloo       So book a Great West Way Discoverer
B&Bs, cool city hotels… even stately      to Salisbury with South Western        pass today and make the most of your
homes and castles.                        Railway). It also includes unlimited   Great West Way adventure. For further
                                          bus travel on selected services        details see GreatWestWay.co.uk
For international and domestic            along the route.                       or go to GWR.com
visitors alike, the Great West Way
is easy to join and easy to follow.
It passes by both Heathrow and          London. It will take them to places      For suggested itineraries
Bristol airports. It’s accessible for   they’ve always dreamed of seeing,        and bookable product go to
visitors travelling from the Channel    and secret spots that even some          GreatWestWay.co.uk/traveltrade
ports and those already based in        locals have yet to discover.

                                          groups@visitwiltshire.co.uk                                                   13
VISITWILTSHIRE

                                  WILTSHIRE
                                      on the
                                                            Great West Way ®

                                                                                                      > McArthurGlen
                                                                                               Designer Outlet Swindon

Around a quarter of the Great           Malmesbury, England’s oldest
West Way runs through Wiltshire.        borough. Or stroll through the
Past white horse carvings that have     handsome former staging post of
watched over the Vale of Pewsey for     Marlborough. Swindon is renowned
generations. Across rolling hillsides   for its entertainment and leisure
in the North Wessex Downs.              opportunities; Trowbridge for its
Along routes that brought druids to     unique industrial architecture.
Stonehenge, drovers to market,
                                        Much of the Great West Way’s
pilgrims to Salisbury Cathedral.
                                        appeal lies in its extraordinary
Many of Wiltshire’s timeless towns      variety. The Stonehenge and
and villages are within easy reach      Avebury World Heritage Site may         > Stonehenge
of the Great West Way. As well as       well feature on your itinerary. But
being fascinating places to visit in    allow time to discover Wiltshire’s    at Lydiard Park; see a show at
their own right, they make excellent    lesser known attractions too: relax   Wyvern Theatre & Arts Centre.
stopping off points for lunch along     aboard a narrowboat on the            Within easy reach of the Great West
your journey. Marvel at Bradford        Kennet & Avon Canal; ‘drive’ a        Way is the medieval city of Salisbury
on Avon’s 14th century tithe            train simulator at STEAM - Museum     which has so much to offer. Take a
barn. Visit the ‘discovery’ town        of the Great Western Railway;         tower tour at Salisbury Cathedral
of Calne. Seek out the wealth of        shop till you drop at McArthurGlen    and wander around the beautiful
historic buildings in Chippenham.       Designer Outlet Swindon; stroll       Cathedral Close.
Follow in the footsteps of Poldark in   around ‘Capability’ Brown parkland
Corsham. Discover the rich heritage     at Bowood House and Gardens;          Afternoon tea is an English
of Georgian houses in Devizes.          take up a new hobby on a course       institution, and where better to
Wander around the National Trust        at Marlborough College Summer         sample a sumptuous spread than
village of Lacock. Explore hilltop      School; tour the Palladian House      The Red Lion and Legacy Rose

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TRAVEL TRADE GUIDE

> Kennet & Avon Canal

                                                                                                   > Lacock

& Crown hotels in Salisbury,           Rail connections are excellent,
The Old Bell Hotel in Malmesbury,      linking Wiltshire with London’s
or The Bridge Tea Rooms in             Paddington and Waterloo stations
Bradford on Avon. An authentic         at one end, Bristol and Bath at the
English pub experience is equally      other. Within 90 minutes, or less,
hard to beat. So allow time for your   of leaving the capital your visitors
visitors to settle down at one of      can be here, enjoying authentic
Wiltshire’s many traditional inns.     English experiences and creating
                                       lasting memories.
If their Great West Way adventure
includes an overnight stay, they’ll    Discover an essential strand
find B&B, self-catering, farm stay,    of England’s story at                  > Bradford on Avon
glamping and hotel options aplenty.    GreatWestWay.co.uk

                                         groups@visitwiltshire.co.uk                                    15
VISITWILTSHIRE

INSPIRATIONAL
Itineraries
                                                                                                          4
  A ROYAL JOURNEY
  ALONG THE

  Great West Way ®                                                              > St George’s Chapel, Windsor Castle

  Following a road commissioned        Or Castle Hotel Windsor MGallery         Day 3: Malmesbury and
  by King Charles I, nowhere is        by Sofitel – having begun life           Berkeley Castle
  as quintessentially English or       in 1528 as The Mermaid, in the
                                                                                Explore Malmesbury, England’s
  thoroughly royal as the Great        1700s it was awarded the first of        oldest borough, including the
  West Way. Here’s how to enjoy        its eight Royal Warrants.                12th century Abbey where you
  a royal journey along the route:
                                       Day 2: Windsor                           will find the tomb of Athelstan,
  Day 1: Hampton Court Palace                                                   first king of all England. Then
                                       Start the day with a Tours2Order         move on to Berkeley Castle –
  Home to King Henry VIII and all      walking tour, before visiting            given to the family in 1153 by
  six of his wives, Hampton Court      Windsor Castle, the oldest and           Henry II, it has received royal
  Palace was a royal residence         largest inhabited castle in the world.   guests ever since and is open
  until 1737. Visit the sumptuous      Queen Victoria spent most of her         to visitors from April to October.
  Baroque apartments, then stroll      time there and it is Queen Elizabeth
  through 60 acres of beautiful                                                 Overnight: There are plenty
                                       II’s favourite weekend home.
  riverside gardens. From here,                                                 of hotels to choose from in
                                       St George’s Chapel within the
  head to Runnymede to visit                                                    Bristol – see visitbristol.co.uk/
                                       grounds of the Castle was the
  the Magna Carta Memorial and                                                  accommodation/hotels
                                       setting for the wedding of the
  Kennedy Memorial. Then take          Duke and Duchess of Sussex.              Day 4: Bristol
  a 2½ hour French Brothers            Tour the State Apartments and
                                                                                Visit Brunel’s SS Great Britain,
  boat trip along the Royal River      Chapel, then drive to Malmesbury
                                                                                launched by Prince Albert in
  Thames, admiring Windsor             for an overnight stay.
                                                                                1843 and visited by Queen
  Castle from on board.                Overnight: Stay in Malmesbury at         Victoria when it was docked in
  Overnight: Stay in Windsor at        either The Old Bell Hotel – family-      London in 1845. Then enjoy a
  either Sir Christopher Wren          owned, it is reputed to be England’s     drink at Prince Street Social,
  Hotel – located right on the River   oldest. Or Whatley Manor Hotel           a welcoming modern-style
  Thames, within walking distance      & Spa – a beautiful English manor        restaurant and bar, before
  of all Windsor’s attractions.        house in a picture perfect setting.      heading home.

 > French Brothers Cruise

 > The Long Walk, Windsor                                                                     > Hampton Court Palace

16                                       visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

                                         •   STEAM Museum                                                   2
EXPECT THE                               •   McArthurGlen Designer Outlet
                                         •   Swindon & Cricklade Railway
UNEXPECTED                               •   Lydiard Park

Swindon                                  •
                                         •
                                             Studley Grange Garden & Leisure Park
                                             REME Museum • Wyvern Theatre
                                                                                                    > Studley Grange

Day 1
                                         Overnight: Swindon Area                  and Leisure Park. Meet otters,
AM: Spend the morning at                 (eg Cricklade House Hotel or             goats, meerkats and more in
STEAM – Museum of the Great              Doubletree by Hilton Hotel).             the outdoor Animal Paddock.
Western Railway, housed in                                                        Then pick up a souvenir at the
the Grade II listed buildings of         Day 2                                    craft village. Time permitting,
Brunel’s former railway works.           AM: First stop today is historic         take a detour to REME Museum
Lunch: Various options at                Lydiard Park. Stroll around the          in Lyneham to discover the
McArthurGlen Designer Outlet.            18th century walled garden and           history of the Royal Electrical
                                         formal parkland, then tour elegant       and Mechanical Engineers.
PM: Avid shoppers can hunt
                                         staterooms in the magnificent            Evening: With a varied
for bargains at McArthurGlen
                                         Palladian house.                         programme including concerts,
Designer Outlet, on the same site
as STEAM, where over 100 stores          Lunch: Swindon area.                     comedy, drama and dance,
sell a range of designer and high                                                 a performance at Swindon’s
                                         PM: Be transported to the tropics
street labels at discounts of up to                                               Wyvern Theatre & Arts Centre
                                         as you take a magical walk
60%. While train buffs can continue                                               makes a great way to round off
                                         through hundreds of the world’s
the steam theme at Swindon &                                                      your visit.
                                         most beautiful butterflies at
Cricklade Railway, nearby.               Studley Grange Garden                    Overnight: Swindon area.

                                                                                                          1+
Salisbury                                •
                                         •
                                         •
                                             Salisbury Cathedral
                                             The Salisbury Museum
                                             Mompesson House
AGELESS BEAUTY,                          •   The Rifles Berkshire & Wiltshire Museum
CAPTIVATING                              •   St Thomas’s Church
HISTORY                                  •   Old Sarum • Fisherton Mill
                                                                                                      > Market Place

Day 1
AM: Begin your day with a visit to       museum, part historic house              Salisbury’s enchanting Christmas
Salisbury Cathedral in its 800th         and part riverside garden.               Fayre will be in full swing.
anniversary year. Highlights include     Lunch: Salisbury Area                    Evening: Choose from a wide range
Britain’s tallest spire and the finest                                            of entertainment options at Salisbury
                                         PM: Discover another of the Close        Arts Centre, Salisbury Playhouse and
original 1215 Magna Carta.
                                         attractions, visit St Thomas’s Church    City Hall Salisbury.
Pre-book a tower tour for wide-
                                         to see the UK’s largest surviving
ranging views across the city.                                                    Overnight: If you have time,
                                         Doom Painting, or explore the Iron       extend your visit with an overnight
After elevenses at one of several        Age hillfort of Old Sarum. Within
cafés in the Close, visit any of the                                              stay (eg Red Lion Hotel or
                                         the city centre you will also find a     Rose & Crown Hotel) to take in
other attractions there to uncover       range of unique, independent shops,      Boscombe Down Aviation Collection,
layer upon layer of history:             including Fisherton Mill with its        River Bourne Community Farm,
The Salisbury Museum, with its           gallery, café and artist studios. On     Salisbury Racecourse or
world-class archaeology collections.     Tuesdays and Saturdays (except the       Cholderton Rare Breeds Farm
The National Trust’s Mompesson           third Tuesday in October) you can        and Bluestone Vineyards.
House, a glorious Queen Anne             experience the hustle and bustle of      Guided tours are available from several
townhouse. The Rifles Berkshire          the popular Charter Market, and if you   companies, including Salisbury,
& Wiltshire Museum: part military        visit towards the end of the year,       Stonehenge and Sarum Tours.

                                             groups@visitwiltshire.co.uk                                               17
VISITWILTSHIRE

  WILTSHIRE’S                                                                                              2
  Timeless                               • Stonehenge • The Salisbury Museum

  Wonders                                • White Horses • Avebury • Silbury Hill
                                         • West Kennet Long Barrow • Wiltshire Museum
                                                                                                       > Silbury Hill

  Day 1                                  collections of finds from Stonehenge,    village. While you are here, be
  AM: Along with Avebury and             as well as the Monkton Deverill          sure to visit the Alexander Keiller
                                         Gold Torc and the grave of the           Museum and Avebury Manor &
  other associated monuments,
                                         Amesbury Archer – to discover more       Garden. Other unique sites in the
  iconic Stonehenge forms part of
                                         of the World Heritage Site’s story.      area include mysterious Silbury
  Wiltshire’s World Heritage Site and
  is a great place to begin your day.    Overnight: Salisbury or                  Hill, the largest man-made mound
  Be sure to take in Stonehenge          Amesbury areas (eg Holiday Inn           in Europe, and West Kennet Long
  visitor centre for outstanding         Salisbury-Stonehenge).                   Barrow, one of Britain’s largest
  exhibitions setting the monument                                                Stone Age burial sites.
                                         Day 2
  in its historic context. Or pre-book                                            Lunch: Calne or Devizes areas.
  a tour with one of our local guides   AM: Keep an eye out for Wiltshire’s
                                        famous White Horses, carved               PM: Spend the afternoon at
  (see page 20).
                                        into the rolling chalk hillsides, as      Wiltshire Museum in Devizes,
   Lunch: Amesbury or Salisbury         you travel north. At the heart of a       where you’ll find outstanding
   areas (eg The Stonehenge             prehistoric complex in the North          galleries spanning Neolithic,
   Inn & Carvery).                      Wessex Downs, today’s first stop is       Bronze Age, Iron Age, Roman,
   PM: Head to The Salisbury            at Avebury. Explore the stone circle      Saxon and Medieval times,
   Museum – COURTESY
> PHOTOGRAPH   home to OF
                       one              itself, the largest in the world, then
                          SALSIBURY JOURNAL                                       including Gold from the Time
   of Europe’s most extensive           take a stroll around the charming         of Stonehenge.

     BREATHTAKING                                                                                        3+
     Homes &                             • Abbey House Gardens • Great Chalfield Manor

     Gardens                             • Bowood • Iford Manor Gardens • Stourhead
                                         • Longleat • Larmer Tree • Wilton House
                                                                                                       > Stourhead

     Day 1                               Day 2                                    Day 3
     AM: Your day begins in medieval     AM: On to delightful Iford Manor         AM: Cross Cranborne Chase to visit
     Malmesbury, at the 5-acre           Gardens, where romantic grounds          the extraordinary Victorian gardens
     Abbey House Gardens.                evoke an Edwardian version of Tuscany.   at Larmer Tree, recognised as a
     Lunch: Malmesbury area.             Lunch/Afternoon Tea:                     Garden of National Importance.
                                         Bradford on Avon area                    Lunch/Afternoon Tea: Wilton
     PM: Choose between the
                                         (eg The Bridge Tea Rooms).               or Salisbury areas (eg Legacy
     charming Arts & Crafts garden
                                         PM: Choose between the famous            Rose & Crown Hotel).
     at Great Chalfield Manor near
     Melksham. Or the magnificent        18th century gardens at Stourhead,       PM: Explore the 22 acres of
     pastoral landscape at Bowood        with their lake and classical temples.   parkland and gardens at Wilton
     House and Gardens, created          Or Longleat, where the impressive        House, also believed to be
     by master landscaper                Elizabethan house is surrounded by       influenced by ‘Capability’ Brown.
     ‘Capability’ Brown.                 900 acres of stunning ‘Capability’       For those with more time, Chavenage
                                         Brown landscape.                         House and Westonbirt, the National
     Overnight: Calne or Melksham
     areas (eg Bowood Hotel              Overnight: Warminster or Salisbury       Arboretum are just across the
     & Spa).                             areas (eg Stonehenge Campsite and        county border in the Cotswolds.
                                         Glamping Pods or Red Lion Hotel).

18                                          visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

WILTSHIRE
                                      •
                                      •
                                          Mompesson House
                                          Wilton House • Fonthill Lake                                   3+
                                      •   Old Wardour Castle • Stourhead

Picture                               •
                                      •
                                          Great Chalfield Manor
                                          Lacock • Corsham

Perfect                               •
                                      •
                                          Castle Combe
                                          Chavenage House
                                                                                > Pride & Prejudice, Wilton House

Day 1                                 Day 2                                     of Lacock, where scenes from
                                      AM: Begin with a visit to the             The White Princess, Downton
AM: Your day starts with a visit
                                      breathtaking gardens at Stourhead,        Abbey, Cranford and some of
to two locations from Sense &
                                      which film buffs will recognise as        the Harry Potter films were shot.
Sensibility: Mompesson House
in Salisbury, and magnificent         another setting from Pride & Prejudice.   Lunch: Lacock or Corsham.
Wilton House which also featured      Lunch: Enjoy lunch here, then travel      PM: While away the afternoon
in The Crown, The Young Victoria      north, passing the Westbury White         in Corsham, where the High
and Pride & Prejudice.                Horse on your way.                        Street represented 18th century
                                      PM: Spend the afternoon at Great          Truro in the first series of
Lunch: Wilton or Tisbury areas.                                                 Poldark. Then, if you are able
                                      Chalfield Manor near Melksham,
PM: Travel on to Old Wardour          a location from both Poldark and          to stay an extra night, travel
Castle, as seen in Robin Hood         Wolf Hall.                                via the quintessentially English
Prince of Thieves, pausing                                                      village of Castle Combe – as
                                      Overnight: Chippenham area (eg            seen in Dr Thorne, War Horse,
briefly to view Fonthill Lake         Best Western Plus Angel Hotel).           The Wolf Man, Stardust and
where scenes from Chocolat
                                                                                Dr Dolittle – to end your tour
were filmed.                          Day 3                                     just across the county border
Overnight: Warminster Area.           AM: This morning’s destination is         at Chavenage House, which
                                      the stunning National Trust village       starred as Trenwith in Poldark.

MAGNIFICENT                           •   Trowbridge • Trowbridge Museum                                  3
                                      •   Bradford on Avon • Corsham

Industrial                            •
                                      •
                                          Malmesbury • STEAM Museum
                                          Kennet & Avon Canal

Heritage                              •
                                      •
                                          Crofton Beam Engines
                                          Wilton Windmill • The Merchant’s House
                                                                                                 > Wilton Windmill

Day 1                                 river, while former weavers’ cottages     Day 3
                                      cling to the hillside above.
AM: Your tour begins in                                                         AM: Take to the Kennet & Avon
Wiltshire’s county town of            Overnight: Bradford on Avon or            Canal for a relaxing narrowboat
Trowbridge, where 1,000 years         Melksham areas.                           trip, or stroll along the towpath
of the woollen cloth industry         Day 2                                     beside the impressive flight of
left a rich architectural legacy.                                               locks at Caen Hill.
Trowbridge Museum (reopening          AM: Owing its former prosperity to the
                                      wool trade, honey-coloured Corsham        Lunch: Devizes or Marlborough
August 2020 after extensive                                                     areas.
renovation and expansion) has         makes a great stopping off point on
a nationally important collection     your journey to Malmesbury, where         PM: Head to Crofton Beam
relating to West Country wool.        you can uncover the history of fine       Engines near Marlborough to
                                      lace making at the Athelstan Museum.      discover magnificent 200-year-
Lunch: Trowbridge or Bradford                                                   old working steam engines.
on Avon areas.                        Lunch: Malmesbury or Swindon.
                                                                                On Sundays and Bank Holiday
PM: In its textile production         PM: On arrival in Swindon, step           Mondays you can also visit Wilton
heyday, Bradford on Avon was          back in time at STEAM – Museum            Windmill nearby. Time permitting,
home to more than 30 cloth            of the Great Western Railway.             a visit to The Merchant’s House
factories. Today the impressive       Overnight: Swindon or                     in Marlborough makes a fascinating
walls of Abbey Mill still flank the   Devizes areas.                            addition to your itinerary.

                                          groups@visitwiltshire.co.uk                                                19
VISITWILTSHIRE

Local Guides                                                   TOUR OPERATORS
GUIDES ONLY
AMESBURY HERITAGE
                                                                AND TRANSPORT
TOURS & HISTORY TALKS
07793 366429
info@amesburymuseum.co.uk           ROMAN BATH PRIVATE HIRE            SALISBURY, STONEHENGE
                                    01225 484346                       & SARUM TOURS
SALISBURY CITY GUIDES               info@romanbathprivatehire.co.uk    01722 421777
07873 212941                        www.romanbathprivatehire.co.uk     info@salisburystonehengetours.co.uk
info@salisburycityguides.co.uk                                         www.salisburystonehengetours.co.uk
www.salisburycityguides.co.uk       SALISBURY’S CHEQUERED
                                    HISTORY GUIDES
TOURS 2 ORDER                       01722 320928                       TRANSPORT ONLY
07827 715353                        salcheqbb@gmail.com                FOR GROUPS
graham@tours2order.com              www.salisburyhistorytours.co.uk    (eg car, taxi, minibus, coach, train)
www.tours2order.com
                                    SOUTH WEST HERITAGE TOURS          EXECUTIVE CONNECTION
                                    07739 667543                       01722 333333
DRIVER GUIDE WITH                                                      tim@salisbury-valuecars.co.uk
                                    southwestguide@gmail.com
CAR TRANSPORT                       www.southwestdriverguide.co.uk     www.executiveconnection.co.uk
GUIDED WALKS IN WILTSHIRE                                              VALUE CARS GROUP
                                    STONEHENGE & AVEBURY
07502 294715                                                           01722 505050
                                    WITH OLDBURY TOURS
info@guidedwalksinwiltshire.co.uk                                      enquiry@salisbury-valuecars.co.uk
                                    07947 488665
www.guidedwalksinwiltshire.co.uk                                       www.salisbury-valuecars.co.uk
                                    info@oldburytours.co.uk
HERITAGE HOLIDAYS                   www.oldburytours.co.uk             SALISBURY REDS
01722 782893                                                           01202 338420
                                    STONEHENGE & SALISBURY
david@heritage-holidays.org.uk                                         talk2us@salisburyreds.co.uk
                                    GUIDED TOURS
www.heritage-holidays.org.uk                                           www.salisburyreds.co.uk
                                    0845 519 8248
LIBERTY CAR TOURS                   tours@stonehengetravel.co.uk       SOUTH WEST MINIBUSES
07989 387660                        www.StonehengeTravel.co.uk         0117 965 0000
mike@libertycartours.co.uk                                             info@southwestminibuses.com
                                    THE STONEHENGE TOUR
www.libertycartours.co.uk                                              www.southwestminibuses.com
                                    01202 338420
                                    enquiries@thestonehengetour.info   GREAT WESTERN RAILWAY
DRIVER GUIDE WITH                   www.thestonehengetour.info         0345 700 0125
GROUP TRANSPORT                                                        Please use online contact form
(large car, minibus, coach)
                                    CAR HIRE                           on our website: www.gwr.com
AROUND & ABOUT BATH
                                    PRACTICAL CAR &                    SOUTH WESTERN RAILWAY
08000 747949
                                    MOTORHOME RENTAL                   0345 6000 650
hello@aroundandaboutbath.com
                                    01249 750500                       Please use online contact
www.aroundandaboutbath.com
                                    chippenham@practical.co.uk         form on our website:
BATH TOURIST TOURS                  www.practical.co.uk                www.southwesternrailway.com
01225 683058
                                    VINTAGE CLASSICS
russellsofbath@gmail.com
                                    01225 703377                       WALKING HOLIDAYS
www.russellsofbath.com
                                    info@vintage-classics.co.uk        ALISON HOWELL’S
LION TOURS                          www.vintage-classics.co.uk         FOOT TRAILS
07769 668668                                                           01747 820626
paul@liontours.co.uk                GROUND HANDLERS                    enquire@foottrails.co.uk
www.liontours.co.uk                                                    www.foottrails.co.uk
                                    NORMAN ALLEN GROUP
MAD MAX MINIBUS TOURS               TRAVEL LTD                         FOOTPATH HOLIDAYS
07990 505970                        01432 277666                       01985 840049
maddy@madmaxtours.co.uk             normanallen@group-travel.com       enquiries@footpath-holidays.co.uk
www.madmaxtours.co.uk               www.group-travel.com               www.footpath-holidays.com

20                                     visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

A    Starring
Role
Wiltshire locations can be spotted
                                                          > Poldark, Corsham             > War Horse, Castle Combe
in many big screen movies and
TV costume dramas. A few are
listed here – to find out more           Lacock Abbey and Great                Other productions featuring
go to visitwiltshire.co.uk/film           Chalfield Manor featured in           Wiltshire locations include Tomb
                                         the BBC’s Wolf Hall (2015).           Raider (2018), The Crown (2017),
Stunning Iford Manor Gardens                                                   Transformers: The Last Knight
can be seen in a re-make of              Scenes from Harry Potter &            (2017), The White Princess (2017),
The Secret Garden (April 2020).          The Half Blood Prince (2009)          Dr Thorne (2016), Thor: The Dark
                                         and Harry Potter & The Chamber        World (2013), War Horse (2011),
Filming for the final TV series of       of Secrets (2002) were filmed at
Downton Abbey (2015) took                                                      The Wolf Man (2010), Creation
                                         Lacock Abbey.                         (2009), The Young Victoria (2009),
place in Lacock, which co-starred,
with Bradford on Avon, in the big        Both Wilton House and Stourhead       Lark Rise to Candleford (2008-
screen version (2019).                   can be seen in the cinema version     2011), The Other Boleyn Girl (2008),
                                         of Pride & Prejudice (2005).          Cranford (2007), Stardust (2007)
Corsham stood in for 18th century                                              Chocolat (2000), Robin Hood,
Truro in series one of Poldark (2015),   While Mompesson House                 Prince of Thieves (1991), Far From
while Great Chalfield Manor              and Wilton House starred in           the Madding Crowd (1967) and
appeared in series two (2016).           Sense & Sensibility (1995).           Dr Dolittle (1966).

                                          groups@visitwiltshire.co.uk                                           21
VISITWILTSHIRE

                                                                                         > Bowood House & Gardens

                                                 Outstanding
                                       Attractions
                                       Park and Stourhead. Longleat,            archaeology at The Salisbury
                                       with its Elizabethan house, safari       Museum and Wiltshire Museum.
                                       park and more. Charming mansions         Or watch conservation in action
                                       such as Mompesson House.                 at The Merchant’s House
                                       Old Sarum, which evolved from            in Marlborough.
                                       a Neolithic community into the
                                       original site of Salisbury. Impressive
                                       Old Wardour Castle.
                   > REME Museum       You can combine super-friendly
                                       animals with wine appreciation at
Whether you’re here for a day,         Cholderton Rare Breeds Farm
a weekend or longer, no visit          Park and Bluestone Vineyards.
to Wiltshire would be complete         Take a walk on the wild side at
without experiencing our timeless      Studley Grange Garden and                  > Cholderton Rare Breeds Farm Park
wonders. Join Salisbury Cathedral      Leisure Park. Hunt for bargains at
in 2020 as it celebrates the 800th     McArthurGlen Designer Outlet
                                                                                You’ll also find a range of fascinating
anniversary of the laying of its       Swindon. Learn about army history
                                                                                museums specialising in everything
foundations. Home to the tallest       at REME Museum. Discover
                                                                                from textiles, aircraft and motor
spire in Britain it also houses the    Wiltshire’s industrial heritage at
                                                                                vehicles to the history of brushware.
finest of four original 1215 Magna     STEAM – Museum of the Great
Carta manuscripts. Shrouded in         Western Railway. See outstanding         There are plenty of fascinating
mystery with a magnetism that has                                               places to visit on the Wiltshire
drawn people to them for thousands                                              borders, too. At Cheddar Gorge
of years, Stonehenge and Avebury                                                and Caves you can follow in the
are equally breathtaking – two                                                  footsteps of early man, walk along
monolithic stone circles within one                                             Britain’s highest inland limestone
outstanding World Heritage Site.                                                cliffs, and admire stunning
                                                                                stalactites and stalagmites in
Other unmissable attractions include
                                                                                the caverns below.
stately homes and gardens such as
Bowood, Great Chalfield Manor,                                                  For further ideas and inspiration go
 > Westonbirt Arboretum                                    > Lydiard House
Iford Manor Gardens, Lydiard                                                    to: visitwiltshire.co.uk/groups

22                                        visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

groups@visitwiltshire.co.uk   23
VISITWILTSHIRE

 Abbey House Gardens
 Malmesbury                                                                              Arundells

                                                                                Historic house, art collection and beautiful
                                                                                two-acre garden leading down to the river.
 A spectacular 5-acre garden beside the 12th century                            Just a few minutes walk from Salisbury Cathedral
 Abbey Church in the centre of medieval Malmesbury.                             and coach drop-off points. Former home of
                                                                                Sir Edward Heath: Prime Minister, statesman,
 Open April to October. Groups welcome, please                                  sailor and musician. Groups welcome for self-guided
 contact us for further information and to book.                                visits or tours with our experienced guides. Free entry
                                                                                for driver/leader and discounts for large groups.
 07795 418197
 01666 827650                                                                   Please ring to discuss your requirements.
 info@abbeyhousegardens.co.uk                                                   01722 326546 | info@arundells.org
 www.abbeyhousegardens.co.uk                                                    www.arundells.org

                                                                                The Merchant’s
      Iford Manor Gardens                                                           House
     The Cartwright-Hignett family at Iford Manor, near Bath, welcome           Set on the wide high street of the vibrant market
     visitors to their internationally renowned Grade 1 Listed gardens,         town of Marlborough, which is bursting with history
     as featured in the upcoming cinematic remake of ‘The Secret                and character, is the house of Thomas Bayly, a
     Garden’. Formerly home to Harold Peto from 1899-1933.                      prosperous silk merchant. It was rebuilt following the
                                               Open April to September
                                                                                great fire of Marlborough in 1653. A fine timber and
                                    Out of hour visits and tours available      brick building was constructed, its interior panelled,
                                     Coaches & groups by appointment            with nationally acclaimed, unique wall paintings
                                             Please e-mail us for details       and a commanding oak staircase. Continuing
                                     WINNER—Little Treasure of Britain          conservation makes this a special visitor attraction.
                                             2017 Group Travel Awards
                                                                                132 High Street, Marlborough, SN8 1HN
           www.IfordManor.co.uk | info@ifordmanor.co.uk | +44 (0)1225 863146    01672 511491 | www.themerchantshouse.co.uk

24                                                           visitwiltshire.co.uk/groups
TRAVEL TRADE GUIDE

                                                                                  N SP
                                                                                  A3 r Sto 0E
                                                                                   ea 4
                                                                                    03 ne W
                                                                                        /3 hen
                                                                                          38 g
                                                                                               e
                              GROUP TOURS
         A WONDERFUL PL ACE TO STOP & STRETCH,
          IN BEAUTIFUL WILTSHIRE COUNTRYSIDE

    GREAT CUSTOMER SERVICE
    Your tour guests will be well looked after and can make use of
    the café, bar, education centre and events barn (bookable).
    PRE-BOOKING & PARKING
    Pre-bookable for coaches or smaller groups only, with meals,
    snacks and bespoke tours available, pricing on request. There
    is plenty of room for parking coaches and drivers are warmly
    welcomed with a hot drink and meal voucher.
    FOOD & GIFTS
    The café serves delicious home-cooked food, barista coffee,
    cream & afternoon teas and the farm gift shop is stocked with
    local souvenirs and giftware.
    TAILORED GUEST EVENTS
    Team building and tailored guest events can be made
    by arrangement.
    ACCOMMODATION
    Our comfortable and friendly youth hostel also provides
    ideal large and small group accommodation. For school and
    student groups, leader rooms are available.

  CALL SUE, TOURS & EVENTS MANAGER: 01980 629438

  Café & Food       Tours & Groups      Rare Breeds Farm    Accommodation   Weddings & Events

For Bookings & Enquiries
01980 629438 | events@choldertoncharliesfarm.com
Visit: www.choldertoncharliesfarm.com

                                groups@visitwiltshire.co.uk                                     25
VISITWILTSHIRE

 McArthurGlen
 Designer Outlet
 Swindon
     Located within the listed buildings of the old Great Western
     Railway Works, McArthurGlen Designer Outlet Swindon is
     a unique destination for those looking for an immersive
     shopping experience. Browse luxury, well-loved brands
     including Levi’s, Ted Baker, Nike, Reiss and more
     for up to 60% less before you relax and unwind at one
     of our many cafés and restaurants such as Wagamama,
     Pizza Express, Carluccio’s and Starbucks.

     Within 50 miles of Bath and Bristol, less than an hour
     from London by train and on the edge of the Cotswolds,
     Swindon Designer Outlet is a great place to meet and
     spend time with friends and family. Along with fantastic
     savings all year round, discover seasonal events such as
     Black Friday, Late Night Shopping and a magical Christmas
     period. Keep the kids entertained too on the Hooter
     Express train, and in our interactive play area! There’s
     something for everyone at Swindon Designer Outlet…

                                                                            © National Trust 2019 . Registered charity, No. 205846. © National Trust Images \James Dobson.

         Connections with history
                 made in Wiltshire
         Visit Lacock, Stourhead and Avebury for days
         out full of new discoveries and explore
         unspoilt Wiltshire countryside.
         These are the places that make us.
         nationaltrust.org.uk/wiltshire

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TRAVEL TRADE GUIDE

      Cause to
Celebrate!

In 2020 Salisbury Cathedral and the city commemorate one of the
most remarkable moves in medieval history: the relocation of the
Cathedral and its community from Old Sarum to its present site.

A year of celebrations is planned to mark the spirit and endeavour
required to pull off this incredible feat. From the craftsmen who
constructed the medieval masterpiece with its 123m high spire to the
citizens who built a thriving commercial centre around it, in 2020 the
city recognises the vision that transformed what was a modest hamlet
into one of the most influential cities in Britain by the early 1300s.

Highlight events include an immersive light and sound show
Sarum Lights from 18-22 February, a major art exhibition
Spirit and Endeavour with works by 20 contemporary artists
including Henry Moore and Grayson Perry from 1 April-25 October
and Confluence: a Festival of Flowers from 15-20 September.

An exciting range of special interest tours is available to pre-
booked groups at the Cathedral including behind the scenes
tours of their works yard, where visitors can watch talented
stonemasons using the same traditional craft skills as those used
to build the Cathedral 800 years ago.

Situated at the gateway to the south west and with Stonehenge
only 8 miles away, there has never been a better time to visit
this jewel in the Wiltshire countryside!

For more information email groups@salcath.co.uk
or call 01722 512190. www.salisburycathedral.org.uk

                                     groups@visitwiltshire.co.uk         27
VISITWILTSHIRE

                                 EXPLORE A LOST CITY
                                             Stand in the footprint of the original Salisbury Cathedral.

                                                                                                                                   Nr Salisbury, Wiltshire SP1 3SD

     The English Heritage Trust is a charity, no. 1140351, and a company, no. 07447221, registered in England.

 6114 Old Sarum 130x94mm LAND Ad.indd 1                                                                                                               03/09/2019 14:48

            YOUR STORY STARTS HERE
                                   Travel back 5,000 years to discover the world of your ancestors.

                                                                                                                                  Nr Amesbury, Wiltshire SP4 7DE

     Pre-booking essential call 0370 333 0604 or email bookstonehenge@english-heritage.org.uk
     The English Heritage Trust is a charity, no. 1140351, and a company, no. 07447221, registered in England.

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TRAVEL TRADE GUIDE

REME Museum

A very modern and interactive museum with
seven fascinating galleries to explore, plus two
                                                            STEAM
                                                             Museum of the Great Western Railway
temporary exhibitions each year. Large exhibits
include a scout helicopter and the 62T Challenger
Armoured Repair and Recovery Vehicle.                   A First Class Day Out
Exclusive group options include a visit to the           STEAM - Museum of the Great Western Railway
reserve collections hanger and a session with                 Fire Fly Avenue, Swindon SN2 2EY
the Museum Archivist.                                                  Tel: 01793 466646
Large free car park. Excellent Crowns Café for                    www.steam-museum.org.uk
hot and cold refreshments.                                    www.facebook.com/steammuseum
Open Tue-Sun, 10am-4:30pm.                                              @steam_museum
www.rememuseum.org.uk | 01249 894869
enquiries@rememuseum.org.uk

Studley Grange                                           Thomas Hardy
                                                               HIS STORY RETOLD
                                                        Four chapters… four museums

                                                        Take a fresh look at the life and literature of the
                                                        Victorian novelist and poet who found his inspiration
                                                        in the Wessex landscapes. His story will be retold in
                                                        exciting new ways by our
Situated just outside Swindon, close to the M4,         museum collections, from
Studley Grange is ideal for ‘comfort breaks’, as        period costumes to personal
an enjoyable addition to your journey, or even          letters, art to archaeology.
part of your holiday. Find beautiful gifts, plants
and horticultural items in our Garden Centre.           The four exhibitions open
Discover the natural beauty of tropical butterflies,    in summer 2021 at
whilst walking amongst them, see a range of             The Salisbury Museum,
exotic animals and reptiles in the zoo and learn        Wiltshire Museum, Poole
where your food comes from out on the farm.             Museum and Dorset Museum.
Visit the craft village for an individual shopping
experience and Butterfly Café for delicious freshly     For group tickets, tours,
prepared food. Studley Grange is the perfect day        itineraries, email
out for all the family; for more information visit      wessexmuseums@
www.studleygrange.co.uk                                 bcpcouncil.gov.uk

                                        groups@visitwiltshire.co.uk                                         29
VISITWILTSHIRE

10 top reasons
                                                                                    > Salisbury Cathedral Tower Tour

                                                     TO VISIT WILTSHIRE
Whether you’re planning your                                                 • Wiltshire has characterful market
first visit to Wiltshire or your                                             towns aplenty. Bradford on Avon, a
twenty-first, we’ve come up                                                  honey-coloured gem. Calne, where
with some suggestions for                                                    the English technique of producing
making the most of your time                                                 ham and bacon was invented.
here. You’ll find new stories                  > Stonehenge Visitor Centre   Corsham, whose historic high street
around every corner:                                                         starred as Truro in BBC’s Poldark.
                                         • Steeped in history and            Stylish, cosmopolitan Marlborough,
• With award-winning attractions,        mystery, no visit to Wiltshire      a handsome former staging post.
great food and drink, excellent          would be complete without           Swindon with its excellent range of
shopping and top-notch arts              taking in Stonehenge and            leisure opportunities.
venues, Salisbury is the perfect         Avebury: two inimitable stone
fusion of ancient and modern.            circles; one outstanding            • Creativity is at the heart of the
Salisbury Cathedral boasts               World Heritage Site.                Wiltshire experience. Here you’ll find
Britain’s tallest spire and best                                             inspirational festivals, events and
preserved original 1215 Magna                                                entertainment, all year round.
Carta. Take a Tower Tour for           • With miles of ancient drove roads
fabulous views and look out for        and uncrowded country lanes, almost   • The Kennet & Avon Canal
celebrations throughout 2020           half of Wiltshire’s breathtaking      stretches across the centre of the
marking the 800th anniversary          landscape falls within an Area of     county, offering a range of ways
of the laying of its foundations.      Outstanding Natural Beauty            to appreciate Wiltshire’s timeless
                                       – rural England at its very best.     scenery. Walk or cycle along the
                                                                             towpath, take to the water in a
                                                                             canoe, or relax on a soothing
                                                                             narrowboat cruise.

                                                                             • Wiltshire offers a great all-
                                                                             round shopping experience,
                                                                             with designer brands and high
                                        > Lacock Abbey
                                                                             street names, independent
                                                                             outlets and shopping malls,
              > Westbury White Horse
                                                                             farm shops and markets.
                                         • Among Wiltshire’s many
  • Among Wiltshire’s most iconic        timeless villages, the stars of     • To make the most of all that
  views are the White Horses             the show are the film-makers        Wiltshire has to offer, it’s well
  carved into its chalk hillsides.       favourites of Lacock and Castle     worth staying a night or two – you’ll
  Keep an eye out for them as            Combe; the perfect places to        find a great range of group-friendly
  you travel around.                     journey back in time.               accommodation to choose from.

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TRAVEL TRADE GUIDE
                                                                                                        > Festival of Light,
                                                                                                                  Longleat

Christmas
IN     Wiltshire
Christmas in Wiltshire is a very
special time, as our historic towns
and villages receive an extra
sprinkling of festive magic. Here are
a few highlights of particular interest
to groups – for more details of these
and many other seasonal events go
to visitwiltshire.co.uk/whats-on

Longleat’s winter wouldn’t be
complete without the renowned
Festival of Light, which is               opportunities at the National            garden. See website for details.
confirmed to return for its 7th           Trust shop. (*Manor closed               www.nationaltrust.org.uk/stourhead
year on selected dates from               Wednesdays; whole property except
7 Nov 2020 to 3 Jan 2021.                                                          Witness Salisbury Cathedral’s
                                          stone circle closed 24-26 Dec.)
The illuminating lantern spectacle                                                 spectacular Darkness to Light
                                          www.nationaltrust.org.uk/avebury
will see hundreds of silk-strewn                                                   Advent Procession, as 1,300
scenes and digital installations          Christmas events at Lacock will run      candles light up the Cathedral –
embellishing the ornate Longleat          throughout Dec 2020 (closed 25           daily from Fri 27-Sun 29 Nov 2020.
Estate, bringing the spirit of the        and 26 Dec). As well as traditional      Join one of Salisbury Cathedral’s
festive season to lustrous light.         decorations and a crackling log fire     atmospheric services or book a
As part of the Festival of Light, on      in the Abbey’s Great Hall, visitors      behind the scenes tour and view
New Year’s Eve and New Year’s Day         can enjoy the Christmas tree festival    their giant Christmas tree from
there will be spectacular firework        in the Cloister, hear traditional        above! Private tours available to
displays lighting up the evening sky.     Victorian carols and follow a family     pre-booked groups only - email
www.longleat.co.uk/groups                 trail through the village and grounds.   groups@salcath.co.uk or telephone
                                          www.nationaltrust.org.uk/lacock          01722 512190 for details.
At McArthurGlen Designer                                                           www.salisburycathedral.org.uk
Outlet Swindon you can tuck into          From Wed 25 Nov-Sun 20 Dec
delicious street food as you do           2020 (Wed-Sun only) Mompesson            During Nov and Dec (dates tbc)
your Christmas shopping, enjoy the        House in Salisbury will be               Salisbury Christmas Fayre will
beautiful decorations and magical         decorating the ground floor rooms        feature colourful stalls swathed in
Christmas activities. Pre-book your       for Christmas, with a festive trail      twinkling lights, offering everything
group to receive a group pack             for children, plus mince pies            from traditional festive foods to
including a 10% discount card             and mulled wine in the garden            hand-crafted gifts. Browse the
and £5 gift card lunch voucher for        tea-room. www.nationaltrust.org.         traditional wooden chalets, listen
coach drivers. For more details and       uk/mompesson-house                       to live music, and enjoy seasonal
many other seasonal events go to                                                   treats in the food and drink quarter.
                                          The garden at Stourhead is open          www.christmasinsalisbury.co.uk
www.swindondesigneroutlet.com
                                          all year, but from 21 Nov-23
National Trust properties join            Dec 2020 a selection of ornately         From the beginning of Dec
in the festive celebrations too.          decorated rooms at Stourhead             Wyvern Theatre’s ever-popular
From Sat 21 Nov 2020 to Sun               House show how the Hoare family          annual pantomime takes to the
3 Jan 2021* Christmas warmth and          celebrated Christmas. Three course       stage for a four-week run. Special
cheer at Avebury include beautiful        lunches can be pre-booked for            group rates are available and the
decorations at Avebury Manor,             groups. In the evening throughout        Wyvern also hosts a selection
warming dishes and festive aromas         December, a magical after-dark           of festive hospitality events.
in the café, and Christmas gift           illuminated trail awaits you in the      www.swindontheatres.co.uk

                                            groups@visitwiltshire.co.uk                                                 31
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