Bike holidays in Flanders - Visit Flanders
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Bike holidays in Flanders An ecological Flanders, a city Partners for How to develop Cycling along the discovery at trip trough your bike a bike holiday node network your own pace nature holiday
Content Content Content Route 1 Route 2 Beer route Flemish Masters route I II Read more Angle-Right Flanders: Cycling in Read more Angle-Right Craftsmanship Flanders along at the heart of the node Route 3 Europe network: Attractive, safe The Best of A compendium Read more Angle-Right and comfortable Flanders route of regional cycling routes Read more Angle-Right Read more Angle-Right Read more Angle-Right III Cycling holidays IV in Flanders: a strong project B2B platform: Practical, useful Read more Angle-Right and inspiring Read more Angle-Right V Accessible tourism VI Partner overview Read more Angle-Right Read more Angle-Right 2 3
I. Flanders: Craftsmanship at the heart of Europe Flanders: I Craftsmanship at the heart of Flanders is a tale of impressive Flemish people, ground-breaking Europe craftsmanship, historic heritage, astonishing landscapes and an unparalleled gastronomic, drinking and dining culture. Angle-Right Art, heritage and the Flemish Masters Angle-Right Flavourful Flanders Angle-Right In Flanders Fields Angle-Right A wide array of landscapes and monuments 5
I. Flanders: Craftsmanship at the heart of Europe I. Flanders: Craftsmanship at the heart of Europe Art, heritage and the “In Flanders, we enjoy Flemish Masters life and we love good Flanders is able to draw on a centuries-old cultural food. You'll continue heritage that is as rich as it is varied. Its host of world-famous museums, galleries and art centres to experience that any put this heritage on display, and special events time you’re in Flanders are organised in its honour all year round. Able to boast artists such as Jan van Eyck, Pieter Bruegel for a bite to eat”. the Elder, Peter Paul Rubens and James Ensor, Chef Peter Goossens - Hof van Cleve Flanders promises art lovers the time of their life when they visit. There’s no better time to visit Flanders and discover the Flemish Masters than from 2021 to 2022, when the Royal Museum of Fine Arts in Antwerp will be reopened, 450 years of Bruegel's life and work will be celebrated, and the Flavourful Flanders Ghent Altarpiece will be restored and returned to With 97 restaurants listed with one or more its home at St Bavo's Cathedral in Ghent. Michelin stars, Flanders is more densely packed with first-class dining establishments than Discover the Flemish Masters route most places in the world. There’s no doubt that anyone interested in treating themselves to a first-rate culinary experience is sure to find what they are looking for in Flanders. That said, Flanders also has an incredibly broad selection for any budget: from chip stands or street food to cafés and brasseries. In addition to chips and chocolate, Flanders has a prolific, exuberant and centuries-old beer tradition that is still very much alive today. Experts adore Flemish beers for their diversity, real taste and character. Discover the Beer Route 6 7
I. Flanders: Craftsmanship at the heart of Europe I. Flanders: Craftsmanship at the heart of Europe In Flanders Fields For four years, Flanders also set the dramatic stage for some of the bloodiest battles of the First World War (1914-18). To this day the landscape continues to testify to this history of war. There are hundreds of monuments and cemeteries of tremendous historical significance to people visiting from all corners of the world. Visitors can visit any number of different interactive museums. These explain the various aspects of the conflict, A wide array of landscapes such as the battles, what daily life was like, and monuments and the consequences of war in general. Golden fields of wheat, vast polders, dunes and sandy beaches along the kilometre-long coast, with steep climbs in the Flemish Ardennes or the purple moors of the Limburg Kempen: it’s a feast of colour and texture for the eyes like no other. Quiet areas, forests, lakes and winding rivers, and a landscape punctuated with hidden abbeys, ancient castles, renowned museums, cathedrals and churches. From picturesque villages to the art cities of Flanders: there is something to do anywhere you go in Flanders, where the landscape and monuments shift from one to the other in just the blink of an eye. In a nutshell, this means that providing your customers with an unforgettable cycling experience is a job easily done. Send them cycling through the water or the placid creeks of Meetjesland, past impressive works of art and panoramic lookouts. Finish the route off with historical monuments, a climb up a belfry or the search for peace and quiet in one of the many nature reserves. Discover the Best of Flanders route 8 9
I. Flanders: Craftsmanship at the heart of Europe I. Flanders: Craftsmanship at the heart of Europe 97 km Bruges Antwerp 84 24 k 44 km km m km 65 Ghent 66 km Mechelen 32 km 54 km Hasselt Leuven Brussels Accessibility and transport Flanders is at the heart of Europe. A host of air and train connections are available in Brussels, and European metropolises such as London, Paris, Several city trips with nature Amsterdam or Berlin are nearby. The major Flemish cities aren’t too far from each other and are easily as the backdrop accessible by train, bus, car or bicycle. Flanders is a pioneer in the area of cycle nodes and currently has Mixing and matching trips to the major cities of over 12,000 kilometres of signposted paths Flanders to create a multi-day cycling trip is no trouble at all. The distances between them aren’t too large and nature offers a gorgeous backdrop along the way. 10 11
II. Cycling in Flanders along the node network: Attractive, safe and comfortable Cycling in Flanders II along the node Cycling is more popular than ever network: and the node network definitely has something to do with that. Flanders Attractive, safe and is the number-one pioneer in the area of cycle nodes and currently has over comfortable 12,000 kilometres of signposted paths. Angle-Right A Flemish first and the craftsmanship behind it Angle-Right Simple and ingenious Angle-Right Infinite variation Angle-Right Flexible and easy Angle-Right Safe and reliable Angle-Right And so much more 12 13
II. Cycling in Flanders along the node network: Attractive, safe and comfortable II. Cycling in Flanders along the node network: Attractive, safe and comfortable “Flanders is currently one of the most popular cycling regions in Europe: there are over 10 million trips made along the cycle nodes.” A Flemish first and the craftsmanship behind it The concept of 'cycle nodes' was invented by the Limburg mining engineer Hugo Bollen. Initially, nodes ensured that miners could find their way underground in the coal mines. In 1995 the same principle was applied above ground in Limburg, and that was how the first cycling network was born. Other provinces followed suit and today the high-quality network of cycle nodes has made the whole of Flanders easily accessible. This example of ground- breaking craftsmanship has not gone unnoticed in neighbouring countries, and as a result similar networks can be found › Youtube video in EN with an criss-crossing all of Europe. explanation of cycle nodes 14 15
II. Cycling in Flanders along the node network: Attractive, safe and comfortable II. Cycling in Flanders along the node network: Attractive, safe and comfortable Simple and ingenious Infinite variation The loveliest and safest routes have been delineated and The variation is unprecedented: from the flat Kempen the places where two bike paths cross, forms a node. Each with its beautiful towns and canals, to the rugged node has a number and along the routes there are signs Flemish Ardennes and the beautiful coast. pointing to the next node. The entire network is clearly You can take long rides through vast forests, with signposted in both directions. All signs are at eye level and pleasant stops along the way at a Trappist abbey or at fixed distances from each intersection; the same sign is a castle, or perhaps go cycling through cities with also posted again after each intersection. museums to visit or cafés with outdoor terraces where you can enjoy a nice meal or simply savour a glass of something nice. Or maybe you would prefer cycling by the picturesque villages and beautiful river landscapes: it's all possible in Flanders. Flexible and easy The major advantage of this system is that as a cyclist you can lengthen or shorten your route depending on the circumstances. Depending on the weather, time, physical condition or travel group, adjustments can still be made along the way based on the clear node system. 16 17
II. Cycling in Flanders along the node network: Attractive, safe and comfortable II. Cycling in Flanders along the node network: Attractive, safe and comfortable Safe and reliable Traffic rules and safety The cycling routes within the network As a cyclist you are seen as a vulnerable road user have been carefully arranged, which also in Flanders, which also means that you benefit from means that the safest bike paths in the additional protection by the law. However, there are also most beautiful regions of Flanders have a number of traffic rules that have to be followed, and been selected. The network is regularly customers who bring their own bicycles with them must meet maintained and updated, so that you the following requirements, among others: can always guarantee your customers the best routes along the most beautiful -- A working bell areas of Flanders. -- Good front and rear brakes - one brake is sufficient for children's bikes -- A white or yellow light at the front and a red light at the back -- A white front reflector and a red rear reflector -- Reflectors on the pedals -- Reflectors in the wheels or tyres with a reflective side -- Children's bikes, racing bikes and mountain bikes do not need to be equipped with lights or reflectors unless ridden in the dark Even if it is not compulsory, wearing a helmet or a fluorescent vest only serves to improve safety, especially where children are concerned. Special rules also apply to groups. > Read more about the traffic rules and safe cycling in Flanders 18 19
II. Cycling in Flanders along the node network: Attractive, safe and comfortable II. Cycling in Flanders along the node network: Attractive, safe and comfortable And so much more In addition to the routes along the node network there are all kinds of other routes in Flanders, such as the country-wide cycling routes or long-distance cycling routes (LF routes). There are loop-shaped themed routes, cycle highways, or short and long routes along green spaces, villages, and cities. Discover the regional routes Chevron-up Beer route Theme and inspirational routes Discover our three theme and inspirational routes, each of which has been created entirely based on the cycle node network. Angle-Right Discover the Beer route Angle-Right Discover the Flemish Masters route Angle-Right Discover the Best of Flanders route Chevron-up Flemish Masters route Chevron-up Best of Flanders route 20 21
III. Cycling holidays in Flanders: a strong project Cycling holidays in In 2017 the project to promote Flanders as a III Flanders: a strong multi-day cycling holiday destination abroad was launched. The five Flemish provincial project tourist organisations and VISITFLANDERS joined forces to develop an even stronger and more varied range: not just for domestic recreational cyclists, but for those from abroad as well. Serious cooperation between the public Angle-Right and private sectors Angle-Right The best bike service for bicycle tourists The most beautiful Flemish routes along Angle-Right the node network Angle-Right Pictures for your biking holidays Angle-Right Inspiration and examples of routes 22 23
III. Cycling holidays in Flanders: a strong project III. Cycling holidays in Flanders: a strong project 1 . Serious cooperation between the public and private sectors The project is supported by the over 1,600 partners involved and an additional 400 stakeholders. This means that you, as a Flanders cycling holiday organiser, are able to rely on a solid professional network which includes: -- All five Flemish provincial tourist organisations -- The Flemish Art Cities -- VISITFLANDERS -- -- The Association of Flemish Provinces Travel agencies and tour operators 2 . The best bike service -- Cycling route platforms and travel writers for bicycle tourists -- Bicycle service companies (luggage transport, bicycle rental, insurance companies, bicycle Trade and consumer needs were identified based transport companies, innovative bicycle repair on advice from panels of experts and in-depth companies, etc.) interviews. Innovative companies and cycling -- Tourist enterprises (accommodation, hotels, experts worked together to develop a sustainable campsites, breweries, museums, attractions, etc.) and updated range of products, with additional focus on, among other things: -- Rental of comfortable, modern bikes -- Efficient baggage transport -- Bicycle repair -- Bicycle insurance -- Custom catering for bicycle tourists › Discover all partners here 24 25
III. Cycling holidays in Flanders: a strong project III. Cycling holidays in Flanders: a strong project 3 . The most beautiful Flemish 5 . Inspiration and routes along the node network examples of routes As a professional, you have the option of choosing from A brand new digital platform has been created as over 12,000 km of signposted paths along the most beautiful part of the 'Cycling Holidays in Flanders' project. On landscapes, picturesque villages and art cities that Flanders this B2B website you will find all the information, has to offer. The safest, most beautiful routes for your contacts and inspiration you need to assemble the customers have been carefully arranged based on the finest cycling routes and packages for your customers. principle behind the cycle nodes: › Read more about the B2B inspiration platform -- Attractive -- Safe -- Reliable -- Comfortable -- Flexible -- Experience-rich › Read more about Cycling in Flanders along the node network 4 . Pictures for your biking holidays in Flanders As part of the promotional campaign of Flanders as a new top biking holidays destination, we have established a database of pictures. These pictures give a good overview of recreational cycling in Flanders. You can use these pictures freely for the development of your biking holidays in Flanders. Find all pictures on the B2B platform. 26 27
III. Cycling holidays in Flanders: a strong project III. Cycling holidays in Flanders: a strong project Timeline B2B 4 PILARS Over the course of three years (2017-2019) the five Sectoral event 2017 2019≤ Provincial Tourist Organisations will work in close Best of Flanders and concert with all cycling holiday specialists, tourist Flemish Masters offices and holiday travel agents, joining forces to Product Trade Sector incorporation Start services Image development Marketing put multi-day cycling holidays in Flanders on the B2B platform international map. The end result is a varied range, launch more bicycle tourists and an image that solidly promotes Flanders as a cycling holiday destination. Sectoral event 1 2 3 4 Holiday makers Kick off Event Beer Route Holiday makers Expert panel 1 Services Event event Start Campaign NL/BE Closing event Expert panel 2 Workshop and FAM trip 2017 2018 2019 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Innovative Business models for service partners Awareness Holiday makers cycling campaign Creation of inspirational routes NL/BE TRADE: update offer Set up B2B platform Creation Digital Trade Brochure B2B Photography National and Foreign Product Trade Marketing 28 29
IV. B2B platform: Practical, useful and inspiring B2B platform: IV Practical, useful The building blocks for putting a multi-day and inspiring Flemish cycling holiday together can all be found on the Cycling Holidays in Flanders B2B platform. The platform has been specially designed for anyone interested in developing the best cycling holidays for their customers. Angle-Right Infinite possibilities Angle-Right Routes and useful addresses Angle-Right Bicycle-friendly accommodations Angle-Right Free content to spark your imagination Are you interested in finding out how the Angle-Right B2B platform works? Angle-Right 3 themed routes 30 31
IV. B2B platform: Practical, useful and inspiring IV. B2B platform: Practical, useful and inspiring Routes and useful addresses The platform doesn’t just provide you with breath-taking, inspirational routes, but also has handy lists of addresses for accommodations, attractions, sightseeing must-sees and a variety of service partners that can round out your cycling package. Infinite possibilities Bicycle-friendly Mix and match building blocks or themes accommodations and then update your cycling holiday Accommodations were chosen along range with tourist attractions, gorgeous the different routes based on their close bike paths and reliable service partners. proximity to nodes, bike-friendly offer, Each route is based on the bicycle- sufficient capacity and excellent quality. friendly cycle node network. They are all listed on the B2B platform, and what's more, we also provide you with some great ideas later on in the magazine. 32 33
IV. B2B platform: Practical, useful and inspiring IV. B2B platform: Practical, useful and inspiring Free content to spark your imagination All information on the platform, to include texts and photos are free to use, subject to notice of copyright. That means you can work out your favourite routes for your brochure, flyer or website quickly and easily. You can select the content you want and download it for free. Are you interested in finding out how the B2B platform works? Cycling holidays in Flanders B2B platform: -- Tourist attractions -- 3 themed routes -- The best bike paths -- The most captivating views -- Bicycle-friendly accommodations -- Reliable service partners -- Texts and pictures for promotional use, etc. > Get started with it yourself! 34 35
IV. B2B platform: Practical, useful and inspiring IV. B2B platform: Practical, useful and inspiring 3 themed routes Beer route Flemish Masters route The Best of Flanders Route The selection goes beyond Introduce your customers to 2021 - 2022 is the ideal time to provincial borders and a beer culture that has been (re)discover the Flemish Masters. Create a route that passes by is divided up into three declared Unesco World Herita- The programme includes: the unique activities just for cyclists themes: Beer, the Flemish ge. Are you ready to bike your grand reopening of the Royal as well as other Flemish sites. Masters and the Best way through the best beer Museum of Fine Arts in Antwerp Send your customers cycling of Flanders. Click the country in the world? Yes? (KMSKA), 450 years of Bruegel, through the water, past im- building blocks, create a Then you’ll be cycling through and the restoration and return pressive works of art and up to route, and download it for golden fields of grain, past hi- of the Ghent Altarpiece to St panoramic lookouts. your own use. dden abbeys and right beside Bavo's Cathedral. unforgettable breweries. > Read more about the > Read more about the Best > Read more about the Flemish Masters route of Flanders Route Beer route > Create your own Flemish > Create your own Best of > Build your own Beer route Masters Route Flanders Route 36 37
ROUTE 1: Beer route ROUTE Beer route 1 This route, created especially for beer aficionados, will provide you with all the inspiration, tools and building blocks you need to put together cycling holidays that pass by the most noteworthy highlights of the centuries-old beer tradition in Flanders, which was listed as UNESCO intangible cultural heritage in 2016. Angle-Right En route to the heart of the craft Angle-Right Beer museums and interactive experience centres Angle-Right Take time to savour the flavours Angle-Right Colourful festivals Angle-Right Map Click on the highlight for the website or on the icon next to 38 the highlight for practical info on the B2B platform.” 39
ROUTE 1: Beer route ROUTE 1: Beer route What really makes this a sensational cycling route for true beer lovers are the breweries, En route to the heart of beer museums, beer pubs and the craft restaurants located near cycle A visit to any one of the hundred-plus breweries in nodes in the most splendid tourist Flanders will provide your customers with a unique insight into the centuries-old Flemish beer tradition, areas of the various provinces while at the same time giving them a chance to taste exceptional, world-class beers. Along the way, they'll get the opportunity to learn about both authentic and contemporary brewing processes. 1 The Westvleteren brewery is tied to the Saint Sixtus Abbey of Westvleteren , where Trappist beer has been brewed since 1839. In the café just a stone’s throw away from the abbey, visitors discover why it has been voted the best beer in the world three times by the American, ratebeer.com. 2 In addition to the Gruut City Brewery in the heart of Ghent, Huyghe Brewery , on the outskirts of the city, also garners considerable attention, and not least because it is home to the internationally acclaimed pink elephant! 3 For a different experience, the beer city of Oudenaarde indulges its visitors with the typical brown beers and Chevron-up Huyghe Brewery, Ghent Chevron-up Brewery Liefmans, Oudenaarde kriek lambics to be found in the Roman , Liefmans , Cnudde and Smisje . breweries. The beer tradition dates all the way back to the 14th century. 40 41
ROUTE 1: Beer route ROUTE 1: Beer route Chevron-up Abbey of Westmalle The Abbey of Westmalle was elevated to the status 4 of abbey of the The Order of Cistercians of the Strict Observance (its followers known as Trappists) in 1836. The brewery and abbey themselves cannot be visited, but you can enjoy a delicious Trippel, Double or Triptrap in the nearby Café Trappisten. Chevron-up Brewery Wilderen 5 Careful watch is kept over the speciality beers that are conceived, brewed and consumed at De Kroon Brewery in Neerijse. The De Kroon Brewery takes a holistic approach to the brewery’s activities, focussing especially on the artisan craft of brewing and taste experience. Pater familias, Freddy Delvaux, is considered Belgium's leading taste expert when it comes to beer. 6 In Wilderen, the old brewery has been fully restored and the contemporary architectural design creates a pleasant tension between the monument of the old distillery and the brewery’s contemporary build. Chevron-up Brewery De Kroon 42 43
ROUTE 1: Beer route ROUTE 1: Beer route Anyone interested in a taste of Flemish red ale should visit the Chevron-Down Brewery Het Anker, Mechelen 7 Rodenbach brewery in Roeselare. Rodenbach is a certified regional product, with its recipe dating all the way back to the Middle Ages. Only the southern part of West Flanders brews this one-of-a-kind beer. Chevron-Down Brewery Rodenbach, Roeselare Family brewery, Het Anker , has been brewing beer for five generations in the Groot Begijnhof (Great Beguinage) in 8 Mechelen. In addition to the brewery itself, they also have a brasserie, hotel and whisky distillery. In the little village of Lot, not far from Beersel, the history of the 3 Fonteinen Brewery dates back to the close of the 19th century, in 1887. The brewery is famous for its traditional lambic 9 beers and its geuze distillery. At the lambik-O-droom, you can stop by for a delicious glass of Lambik, geuze or kriek. For even more depth of flavour, there are also vintage bottles available for purchase. However, the breweries listed above are in no way the only ones in Tip: Flanders. All of Flanders is Group tours can only be punctuated by a host of arranged after acquiring different breweries, each the brewery's permission laying claim to its own in advance. We recommend unique character and style. booking at the earliest They run the gamut from opportunity to ensure that small family businesses to the tour takes place on the large modern breweries. day you had in mind. Chevron-up Brewery 3 Fonteinen, Beersel 44 45
ROUTE 1: Beer route ROUTE 1: Beer route Beer museums and interactive Chevron-Down City brewery De Koninck experience centres Anyone looking to steep themselves in beer culture has the option 1 of visiting any one of the many museums and interactive experience Chevron-Down Bocholter brewery museum centres in Flanders. One such example is Antwerp's city brewery, De Koninck , where the interactive process and innovative approach help immerse visitors in the history of Antwerp's beer and give them an intimate look at how local beers are brewed. The Bocholter brewery museum in Limburg - Europe's largest 2 brewery museum - provides unique insight into the art of brewing beer throughout the history of the Industrial Revolution, from 1758 to the present day. At VBDCK VBDCK in Tielrode visitors discover how scientists were 3 able to take the old yeast from two neglected old bottles of Kerelbier from the former brewery and breathe life back into it. That would make it possible for them to later also kick start the brewing process back up again for the original, sour kriek. And at the Bruges Beer Museum all of the senses are awakened, 4 taking the visitor on a fantastic journey of discovery through every Chevron-up VBDCK captivating aspect of beer there is. The museum takes a holistic approach, with beer's history, brewing processes, types, Trappists and food pairing all playing a key role. › Discover here a couple of bike friendly lodging near the Beer Route Chevron-up Bruges Beer Museum 46 47
ROUTE 1: Beer route ROUTE 1: Beer route Take time to savour the Chevron-Down Café in ‘t Schippershuis flavours 1 There is nothing more sumptuous than savouring a delicious meal or a refreshing beer during or after a day of cycling. For example,there's “Café in ’t Schippershuis” in Destelbergen to be tried out, with its stunning location on the Scheldedijk. Or try the “ ’T Hemelrijk” , one of the most famous 2 Limburg beer cafés situated right in the centre of Hasselt. They offer an extensive selection of Belgian beers. In the cosy café-bistro “Het Brouwershuys” in 3 Bellegem, cyclists can enjoy the warmth of traditional Belgian dishes and taste fantastic recommendations good for those only in the mood for a snack, as well as starving cyclists, ready for a full-course dinner. 4 The Eizeringen café “In de Verzekering tegen de Grote Dorst” [Insurance against Unbearable Thirst] has had the honour of being voted best café in the world, not just once, but several times now! What’s more, it's right on the Beer route! 5 Local pub, “’t Koningsrek Zates” opened its doors in 1838, and ever since it's been welcoming anyone who drops by with a refreshing pint. Due to its idyllic location on the Scheldt, the café has been known for years as the perfect stopover during a summer bike ride along the dikes. 48 Chevron-up The Brouwershuys 49
ROUTE 1: Beer route ROUTE 1: Beer route Colourful Festivals Is fully immersing your customers in Flemish beer culture what you’re going for? Yes? Then why not plan their trip during one of the many beer festivals in Flanders? For instance, in the last weekend of April, Leuven is magically 1 transformed into the beer capital of Belgium. During the Zythos Beer Festival visitors get to taste 500 different beers from 100 different brewers. There are also beer walks, beer workshops, Beer routes and tastings. Several hotels offer exciting and unexpected beer packages, and several restaurants serve up delicious beer-based dishes. 2 Beer Pass Weekend in Antwerp attracts loads of beer lovers annually to the Groenplaats, where they get to taste and discover the very best beers of Belgium. Several different new beers are introduced every year. 3 There are also a number of other annual events and beer festivals taking place in other Flemish locations: Bruges and the Pajottenland, for instance. The Flemish Ardennes are known for the Adriaen Brewery Festival and the Augustinian Festival in Meetjesland is not to be left out either, where the beer brewing tradition is brought to life in all its grandeur. 50 51
ROUTE 1: Beer route ROUTE 1: Beer route Facts & figures ca. 100 Number of breweries in Flanders ca. 160 Number of breweries in Belgium Figures 2012 Figures 2012 4.469 Belgium is the crad- 700 le of the beer world 45.000 due to its diversity Number of Belgian flavour profiles and the four dif- Indirect employees 2,2 ferent methods of 75.000 VISITORS Direct employees billion euros fermentation: low, 1.500 to the Belgian beer weekend Number of employees Annual turnover of high, spontaneous working at breweries in breweries in Belgium Belgium and mixed. Number of Belgian beer brands The Belgian Beer Weekend has been included among the 10 best beer festivals Belgium only pro- 18.068.783 HL and is acclaimed for its Figures 2012 duces 1% of world scope and relevance. 72L beer production; Belgian consumption however, as just This boils down to an one country, it Figures 2012 8.023.289 hL annual consumption brews 10x its po- Export: Total amount of Belgian beer produced: of 72 litres per capita pulation. 11.073.469 HL 18.068.783 HL Of which 11,073,468 hL (62%) is intended for export 52 53
ROUTE 1: Beer route ROUTE 1: Beer route Create your own Beer route for your customers Don't waste any time discovering our interactive Beer route, full of inspiration, tips, accommodations, must sees, photos and sample texts, all of which can freely* be made use of to create your own unique Beer route. > Read more about the Beer route *subject to notice of copyright Angle-Right Have a closer look at the map 54 55
ROUTE 2: Flemish Masters route ROUTE Flemish 2 Masters route This inspirational route introduces your customers to the world and works of the greatest masters of all time, including such greats as van Eyck, Bruegel and Rubens; however, this route also provides them with a glimpse of the Flemish Primitives and local artists. Angle-Right A world that sparks the imagination Angle-Right Breath-taking landscapes and cities A journey made in the shadows of Angle-Right cathedrals and castles Angle-Right Renowned museums to inspire the senses Angle-Right Map Click on the highlight for the website or on the icon next to 56 the highlight for practical info on the B2B platform.” 57
ROUTE 2: Flemish Masters route ROUTE 2: Flemish Masters route A bike ride past fascinating museums, interactive experience centres, age- old abbeys, churches, monasteries A world that sparks the and castles are all part of the story imagination that transformed Flanders into the cradle of so much of Europe's art and At the height of Europe's artistic and cultural rebirth, which followed the close of the Middle Ages, Flanders culture. There's no doubt about it: it's was the source of inspiration behind the renowned a must for every true art lover! art movements of the time: Flemish primitivism, the Renaissance and the Baroque. A glimpse into what shaped their world makes their masterpieces an almost tangible thing. There's no better place to catch a glimpse of this than the 1 Bokrijk Open Air Museum Traditional folk games, long- forgotten trades and the typical houses appear to have escaped, as it were, from one or more of Pieter Bruegel the Elder's many paintings. In 2019 it is these works of art that will take centre stage in 2019 for the “The World of Bruegel” exhibition. 2 For those interested in taking a peek behind the scenes in the studio of art giant, and the most masterful Baroque artist north of the Alps, you can visit the Rubens House in Antwerp. It is easily one of the most famous artist's residences in the world, housing myriad masterpieces, such as the portrait of Clara Serena and other works by Anthony van Dyck and Jacob Jordaens. Chevron-up Open air museum Bokrijk, Genk Chevron-up Rubens house, Antwerp 58 59
ROUTE 2: Flemish Masters route ROUTE 2: Flemish Masters route The Museum Hof van Busleyden vividly brings 3 the Burgundian court culture of the 15th and 16th centuries back to life. The museum was given a thorough facelift and is one of the most splendid city palaces of the European Renaissance that still remains standing. Visitors will meet face-to-face with both Flemish and other masters, and while walking through the Museum and exploring the city centre, they will learn all there is to know about Burgundian Mechelen based on their experiences there. Breath-taking The old Saint John's Hospital in Bruges exudes landscapes and cities 4 eight centuries of history from every pore. The hospital, once the centre of charitable care for the The beautiful Flemish landscapes and sick, the poor and pilgrims, is well-preserved with everyday life in villages and cities also inspired its wards and chapel having been converted into a the Flemish Masters to paint their most museum. These house an impressive collection of beautiful works of art. archive records, artistic masterpieces and medical instruments. However, the main attraction is the A good example, perhaps, is the vast countryside world-famous collection of paintings by Flemish 1 patchworked with green fields, farms, grazing primitive, Hans Memling. horses, stud farms, mills and tradesmen residences in Peer and its surroundings. The name of Pieter Bruegel the Elder can be found everywhere. These days, visitors can get acquainted with his life and work at the museum on the market. 2 Maaseik too, the quaint, picturesque town on the Meuse, inspired the famous brothers van Eyck. The imaginations of visitors can’t help but be captivated by the medieval houses, a Chemists’ Museum full of countless rows of tiny drawers and mysterious pots, and the age-old ecclesiastical treasures to be found in the Church 60 Chevron-up Museum Hof van Busleyden, Mechelen Chevron-up Saint-John's hospital, Bruges of Saint Catherine (Sint-Catherinakerk). 61
ROUTE 2: Flemish Masters route ROUTE 2: Flemish Masters route 3 Traditional trades often also form a point of interest for visitors, but were also often a common theme among the works of the Flemish Masters. At “The Moment” interactive experience centre, within the walls of the A journey made in the Averbode Abbey the crafts of yesteryear shadows of cathedrals are practised and given a new lease on life. There is an abbey café with a brewery on the and castles site, along with a cheese cave (where cheese is allowed to mature), bakery and abbey shop Since the Middle Ages, the Flemish Masters where everything can be tasted. The nearby and their artistry, creativity and technical "Lekdreef" is famous miles around for its ice innovations have laid claim to the world’s cream, and tourists often flood the street great esteem. Some of their most awe- looking for just the right ice cream from the inspiring works can be admired in sites many ice cream vans parked along the lane. interspersed all over Flanders; they are housed in locations both as diverse as they are unique. 1 One of these is St. Rumbold's Cathedral in the city of Mechelen. Here, after climbing up the 97 m high tower to the skywalk , visitors have the opportunity to marvel at Anthony van Dijck's painting, The Crucifixion. 2 The Gothic St Bavo's Cathedral , is the oldest parish church in the beating heart of Ghent and is home to one of the most influential paintings ever to made: The Ghent Chevron-up Het Moment, Averbode Abbey Chevron-up St. Rumbold's Cathedral, Mechelen Altarpiece by the brothers van Eyck. The newly restored masterpiece can be admired in MSK Ghent until the end of 2019. › Ontdek hier enkele fietsvriendelijke logies nabij de Vlaamse Meesters route 62 63
ROUTE 2: Flemish Masters route ROUTE 2: Flemish Masters route 3 If you have your heart set on discovering Bruegel Renowned museums outside of the norm, you can visit the “Feast of Fools” exhibition at Gaasbeek castle . Visitors are to inspire the senses introduced to Bruegel's cynical humour, caricatures and covert messages uniquely, and through the There are also a host of renowned artist’s adulation of landscapes and rural life get an museums where your customers can intimate view of his internal world. bask in the art of the Flemish Masters, both those of international renown and Loppem castle is the only Belgian castle 4 where both exterior and interior have been those famed regionally. preserved in their original state. Baron Charles For example, the collection at the "Museum van Caloen had the castle built between 1859 of Deinze and the Leiestreek" (MUDEL) and 1862, and accenting this grand location, 1 consists of works created by artists done up in the then incredibly popular neo-Goth having lived and/or worked in the region style, is a uniquely Flemish touch. In addition to surrounding the River Lys. This makes the castle's own grandeur, it houses a lavish art the Deinze Museum a regional museum, collection and a beautifully landscaped park. Chevron-up MUDEL, Deinze boasting not only national, but also even international appeal. The strength of the Museum of Fine Arts (MSK) in Ghent (lies in its collection's 2 incredible diversity, which is in a class of its own. Never before have the Old Masters and the modernists been so perfectly juxtaposed as in this iconic museum's building. Until the end of 2019, visitors will also be able to watch the restorers of van Eyck's iconic Ghent Altarpiece at work, which will then be returned to its original home in St Bavo's Cathedral. 64 Chevron-up Gaasbeek castle 65
ROUTE 2: Flemish Masters route ROUTE 2: Flemish Masters route The M — Museum in Leuven combines 3 contemporary art with that of the Old Masters, a combination unique in Flanders. This contemporary building designed by the pre-eminent architect, Stéphane Beel, is the perfect meeting spot for young and old alike. Dieric Bouts’ painting, The Last Supper, the central panel of the Altarpiece of the Holy Sacrament, can also be viewed in the St. Peter's Church. This too belongs to the M-collection. The Groeninge museum in Bruges and St. John's 4 Hospital have a collection of primitive paintings that is unparalleled in all the world and serves as a true reference for the primitivism movement, with masterpieces by Jan van Eyck, Hans Memling, Hugo van der Goes and Gerard David. In addition, it also boasts neo-classical masterpieces of the 18th and 19th centuries, masterpieces of Flemish expressionism and a host of post-war modern art for art lovers to savour. 66 Chevron-up Groeninge museum, Bruges 67
ROUTE 2: Flemish Masters route ROUTE 2: Flemish Masters route Create your own Flemish Masters route for your customers Don't waste any time discovering our interactive Flemish Masters route, full of inspiration, tips, accommodations, must- sees, photos and sample texts, all of which can freely* be made use of to create your own unique Flemish Masters route. > Read more about the Flemish Masters route *subject to notice of copyright Angle-Right Have a closer look at the map 68 69
ROUTE 3: The Best of Flanders route ROUTE The Best of 3 Flanders route The many faces of Flanders: that's exactly what your customers will have the chance to discover on this inspirational route. And precisely like the other themed routes, these can be mixed and matched as much as you’d like. Angle-Right Breath-taking nature Angle-Right Extraordinary experiences Angle-Right A rich, eventful past Angle-Right Picturesque scenes Angle-Right The Flemish history of cycling Angle-Right Map Click on the highlight for the website or on the icon next to 70 the highlight for practical info on the B2B platform.” 71
ROUTE 3: The Best of Flanders route ROUTE 3: The Best of Flanders route Breath-taking nature and quiet areas, Breath-taking nature a rich past replete with historic The rustic nature of Flanders isn’t just beautiful to events and intriguing developments, look at, but also provides a sense of peace while cycling from one major Flemish city to the next. extraordinary experiences and the And it’s not only lovely from the saddle of your bike. most picturesque settings are all pit Why not slow down, take a stroll and explore all the splendour that Flemish nature has to offer? stops along their way. It’s a feast for the senses! All of the ideas that go 1 The Kalmthoutse Heide is one of the oldest and largest nature reserves in Flanders. It is a rare relic of what was into making a bike ride to remember once a European landscape covered in heathland. The are right there for the taking. reserve is criss-crossed by several different hiking trails and bike paths along with all kinds of animal and plant species just waiting to be discovered. Exploring Merksplas and Wortel, where vagrant colonies 2 dwelt long ago, your customers will encounter a striking landscape and an equally impressive heritage that go hand-in-hand with their own riveting stories. The unusual scenery, unadulterated enjoyment of cycling and bucolic picnic spots easily make the Kempen’s old Colonies of Benevolence worthy of being called the best of Flanders. 3 The Zwin area is one of the most remarkable mud flats and salt marches in Flanders, forming a ribbon along part of the Belgian coast. Every day the sea waters rush in and flood the area. The interplay between land and sea has turned the Zwin Nature Park into a biotope that is one of a kind. The land is blanketed with profuse and diverse plant growth and huge numbers of birds can be seen darting and flitting to and fro in search of food, looking for 72 Chevron-up Kalmthoutse Heide a mate or a place to stay the winter. 73
ROUTE 3: The Best of Flanders route ROUTE 3: The Best of Flanders route Chevron-Down Reading Between the Lines, Borgloon The largest natural lake in Flanders is situated in the 4 Vinne Provincial Domain . This nature recreation project, unique in Europe, has a pointed focus on experiencing nature, hiking trails bursting with adventure, corduroy roads, watchtowers, and hides. Anyone who wants to know what it’s like to experience absolute peace and quiet should visit the sanctuary found at Castle d'Ursel . Away from Extraordinary 5 the sounds of the vroom and honking of cars, this sanctuary guarantees your customers a solitary spot experiences among the natural sounds of the fauna and flora residing there. A picnic in the castle’s landscaped Flanders is synonymous with rebirth and garden is also an experience not to be missed. innovation, and from time to time, you might just bump into a singular surprise waiting just around › Discover here bike friendly lodging near the bend of your cycling route. the Best of Flanders Route 1 For example, your customers in Bokrijk can visit "Cycling through Water" a bike path that stretches across a natural pond over 200 m long. There really is nothing like cycling along a path at eye level with the water’s placid surface, in complete harmony with the unique landscape of the Wijers. It should come then as no surprise that Time Magazine gave it a place among its World’s 100 Greatest Places! 2 Gijs Van Vaerenbergh's piece, Reading Between the Lines in Borgloon consists of 100 steel sheets stacked on top of each other in the shape of a church. The special way in which it has been designed keeps the Haspengouw landscape well within view. According to British newspaper, The Guardian, this is the most jaw- 74 Chevron-up Domain castle d’Ursel Chevron-up Cycling through water, Bokrijk droppingly beautiful place in Belgium. 75
ROUTE 3: The Best of Flanders route ROUTE 3: The Best of Flanders route Chevron-Down Tyne Cot Cemetry, Passendale A rich, eventful past The Flemish landscape is littered with monuments and sightseeing must-sees that recall its rich history, a past not only brimming with progress, but one often characterising the region by turbulence Chevron-Down Africamuseum, Tervuren and tumult. 1 The colonial section of the Brussels International Exposition of 1897 created the groundwork for the current Africa Museum in Tervuren, which will reopen its doors to the public in December of 2018 after having undergone a thorough renovation and transformation. This museum boasts the world's most prolific and renowned collection of ethnographic objects from Central Africa. The lovely French gardens behind the Neoclassical buildings also appeal to the imagination. 2 Lamentably, Flanders also formed the backdrop for some of the most heated and bloody battles of the First World War (1914-18). The Tyne Cot Cemetry is the largest Commonwealth cemetery on the mainland and also stood as main witness to the bloody Battle of Passchendaele. At Genk’s former mining site, the C-Mine expedition 3 interactively brings to life the area’s industrial past and allows visitors to see what living and working in coal mines was like. Visitors get to find out what it was like to be a miner by going on an adventure through the former mines. Chevron-up C-mine, Genk To top it all off, they can climb the mine shaft, which stands over 60 m high. 76 77
ROUTE 3: The Best of Flanders route ROUTE 3: The Best of Flanders route Picturesque scenes The Flemish history There is no better way to explore Flanders than by of cycling bike. The landscapes sail peacefully by, with the It's impossible to ignore: cycling and most picturesque scenes nigh impossible to miss. Flanders are inextricably linked, nearly synonymous in fact. For example, the St Michaels Bridge in Ghent comes to mind as the place to go for romantic Not too far from the Old Kwaremont 1 souls. Whichever way your customers look, they are your customers can cycle or walk through completely surrounded by the historic city centre’s a unique piece of cycling history. On the charming beauty. At dusk the lights of the city only Ronde Van Vlaanderenstraat in Kwaremont enchant it further. they are given the chance to peruse the tribute gallery with its ten life-size portraits It is utterly impossible to miss the Castle of Laarne of Flanders’ Finest cycling heroes, a 1.2 2 from the idyllic village centres of Laarne and Kalken. It kilometre-long list of champions along the is one of the best-preserved moated castles in Belgium, road and a mosaic of all 76 Tour of Flanders with its oldest parts dating back to the 18th century. winners decorating the magnificent Karel The natural landscape of the Kalkense Meersen is also Van Wijnendaele monument. incredibly appealing for cycling enthusiasts. KOERS in Roeselare is far and away the In the town of Diest, also known as the ‘City best place for both young and old to catch 3 of Orange’ , visitors have the opportunity to the cycling bug and even racing fever too. experience the peace of its Beguinage, which dates It’s a spot for cycling enthusiasts to share back to the 17th and 18th centuries and is listed as their passion for racing and experience it UNESCO World Heritage. Located in Diest's ‘Xaverius’ all at the same time. After a visit to the house, the Flemish Centre for Food and Dining Culture museum, it really doesn’t get any better has an herb garden, culinary museum and library, > than relaxing out on the spacious terrace where a book and antiques market is held every first in the child-friendly museum gardens. Sunday of the month. 78 79
ROUTE 3: The Best of Flanders route ROUTE 3: The Best of Flanders route Create your own Best of Flanders route for your customers Don't waste any time discovering our interactive Best of Flanders route, full of inspiration, tips, accommodations, must- sees, photos and sample texts, all of which can freely* be made use of to create your own unique Best of Flanders route. > Read more about the Best of Flanders route *subject to notice of copyright Angle-Right Have a closer look at the map 80 81
A compendium of regional cycling routes A compendium of regional cycling routes In addition to this project, which introduces you to a number of multi-day, cross-provincial inspirational routes, there are many more gems to be discovered by your customers at the regional level. These work perfectly as day trips or combined with one of the themed routes. To make things just a touch easier, you will find a compendium of routes for each province below. 82 83
A compendium of regional cycling routes A compendium of regional cycling routes Duvel Route (45 km) A relaxing bike ride with a refreshing beer along the way: it just doesn’t get better than that. The Duvel Route gives your customers an extra special treat thanks to its stunning and varied scenery. The Scheldeland is sure to enchant your customers as Antwerp they cycle past a mix of rivers, canals, marinas, bridges and ferries. This region is all about water. Your customers can learn all about Duvel's brewing process as they read the notice boards stationed along the route. And naturally this wouldn’t be the Duvel Route if it didn’t include — tasting! Your customers can take their pick from any one of the route’s charming restaurants and pubs. Scheldt River Dyke Route (43 km) High and low tide, the ferry timetables and the level of the locks create the rhythm of the Scheldeland's beating heart. For centuries the lives of the townsfolk played out on or near the water. The movement of the tides created a unique landscape of mudflats and salt marshes. The river itself was also an inexhaustible source of inspiration for writers, poets and sculptors. This cycling route tells the story of the Scheldt, both past and present. The paved and car-free dike roads make for comfortable, relaxed cycling. And waiting at the end of the bike ride, there's a plate of eel and a local beer to be had on a scenic waterfront terrace. Strawberry Route (40 km) The Strawberry Route illustrates just how important agriculture and horticulture are to this region. It combines the historic centre of Hoogstraten with the beautiful Markvallei and the vast countryside of the Dutch-Belgian borderlands. Your customers will cycle past strawberry fields and greenhouse after greenhouse filled to the brim with delicious strawberries. As a matter of fact, if they want to sample some, all they have to do is buy them fresh — straight from a vending machine! > Contact the Province of Antwerp for more information 84 85
A compendium of regional cycling routes A compendium of regional cycling routes River Lys Route (51 km) The River Lys route is a journey of discovery, where your customers will see East Flanders the loveliest nooks of the Lys Valley between Ghent and Deinze, situated in a landscape that has served as inspiration to countless artists. It goes without saying that this is the perfect route for admiring their works in the museums along the way. A bike ride along picturesque villages such as Deurle and Sint-Martens-Latem and a visit to the majestic Ooidonk Castle are all part of this route. Castles Route (49 km) The rich industrialists of the past century built huge mansions and imposing castles on the banks of the River Scheldt. The Castles Route, which shows cyclists in and around Destelbergen, is just a stone's throw from Ghent and will escort your customers past meadows and beautiful parks with charming houses. The top attraction is the Castle of Laarne, a moated castle dating back to the Middle Ages. Plan Beer - Oudenaards Brown Route (31 km) This route combines cycling with beer brewing in the beer capital of the Flemish Ardennes. It’s a trip that spans beautiful landscapes and hilly roads with Flemish cobblestones, steep 'mountains' and fantastic views. Your customers can stop at one of the 11 authentic pubs or one of the four breweries (Liefmans, Roman, Cnudde and Smisje). > Contact the Province of East Flanders for more information 86 87
A compendium of regional cycling routes A compendium of regional cycling routes Flemish Brabant Beer and Wine Route (27km) Take a bike trip through nature, along the banks of the Demer, over the hills of the Hageland and into the Dyle River Valley. It’s the perfect route for tasting a Jack-Op beer or sampling one of the Hageland’s delicious wines. Blossom Route (42 km) This cycling route takes you past endless rows of fruit trees that are absolutely stunning in full bloom. From one historical attraction to the next, cycling along this route brings the promise of colourful scenery and the crisp, sweet scent of thousands of blossoms along the way. Your customers will also pass by Het Vinne Provincial Domain, where they can walk across Flanders’ largest natural lake on corduroy roads or around it passing its different watchtowers and hides. Geuze Route (38 km) Visit a brewery; taste a geuze; cycle up past Beersel Castle or through the enchanting Hallerbos. Or why not take a stroll about Halle or spend a spell relaxing on the sun terrace of Boelekewis in Huizingen? The delicious things to be tasted and the beautiful and varied nature more than make up for the gruelling stretches punctuating this incredibly hilly landscape! > Contact Tourism Flemish Brabant for more information 88 89
A compendium of regional cycling routes A compendium of regional cycling routes Discover Tongeren’s Ancient Past (45km) Tongeren, the first city in Belgium, provides an endless source of fascination with its Roman and medieval relics and its gorgeous basilica. Winding its way through the Limburg De Kevie nature reserve, this rugged cycling route characterised by some seriously steep climbs passes through scenery that is punctuated with impressive castles and fortresses. However, it also goes through Herstappe, Belgium’s smallest municipality. Cycling in Voeren (25km) This route packs the very best of the Voer region into a single bike trip. It takes cyclists through rustic villages and tiny, quiet hamlets, including the picturesque Veurs which consists almost entirely of timber-framed houses and several castles and mills in the green, among which include the Sint-Pieters-Voeren Castle. Your customers will even get to spring across the border into the Netherlands for a tick. Handy tip: not a single metre of this cycling route includes level ground. The hilly character of this region, however, does reward your customers with the most impressive panoramas. From Herkenrode through De Wijers Route (35 km) This bike ride makes its way through the rich past and present of this region. Starting from Herkenrode Abbey, your customers will pedal eagerly out into the green. For those who love water, there's no lack of it here. The trip includes cycling past the canal’s waters and into the land of 1001 ponds (Wijers!), otherwise known as the De Wijers nature reserve. From the vantage point of the watchtower, your customers get a spectacular view across the ponds. In Bokrijk, there is a 212m long bike path that will even take them “under” the water level. The Time's listed Cycling Through Water will have your customers cycling at eye level with the water’s surface. > Contact the Province of Limburg for more information 90 91
A compendium of regional cycling routes A compendium of regional cycling routes Green Belt Bruges (53.2km) This cycling route introduces your customers to the diverse surroundings that encircle the World Heritage City of Bruges. The tour offers a diverse mix of forests, West Flanders castle parks, open landscapes with fields and meadows, straight canals and picturesque villages. There are also numerous historical sights to discover such as the Fortress of Beieren (a former military site that has been transformed into a recreational park), St. Trudo’s Abbey and Tillegem castle. Picnic areas, play areas and natural sites make the Green Belt Bruges a site not to be missed! Cogge-Geeraert (41km) This cycling route highlights how the Yser basin was flooded during the First World War and explains what the role of historical figures Karel Cogge and Hendrik Geeraert was in this gripping episode of the Battle of Yser. The route connects places and monuments that bear witness to this singular event and recall the great suffering of war: the King Albert I Monument in Nieuwpoort, the Town Hall and Country Estate in Veurne, the Belgian military cemeteries of Steenkerke and Ramskapelle, the bust of Karel Cogge, the Ganzepoot and the Frontzate (Belgian Railway Line 74). The Waterhoek Cycling Route (50 km) The Waterhoek Cycling Route takes your customers to the Upper Scheldt that divides Avelgem and Anzegem. The route starts out from the Pumping Station in Bossuit, where it goes on to trace the Bossuit-Kortrijk canal and the old Kortrijk- Ronse Railway Line 83 to Avelgem. From there your customers will start cycling towards Tiegemberg. On their way back they will pass by Kerkhove, Waarmaarde and the towpath along the River Scheldt. > Contact the Province of West Flanders for more information 92 93
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