Troop Cookie Book 2021 - 5-STEP ACTION PLAN!

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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
New volunteer?
We’ve got you
covered with a
5-STEP
ACTION PLAN!

                 Troop Cookie Book 2021

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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
Cookies and COVID/Contents

This year, due to ongoing concerns regarding COVID-19, troops may be considering how girls can
safely participate in the 2021 cookie program. Good news: Girls and troops can adapt their participa-
tion in the cookie program to include more virtual options that will allow for less physical contact, in-
cluding using Digital Cookie and holding virtual booths. Look for the cookie callouts throughout this
guide for tips/suggestions about how girls and troops can safely participate even while COVID-19 is
present in our communities. As the cookie program gets underway, be sure to go girlscoutshh.org for
the most up-to-date COVID-19 guidance.

Table of Contents
What’s New……………………………………………………………………………………………...3
Your role as Troop Cookie Chair …………………………………………………………………….4
Selling Strategies………………………………………………………………………………………..5
Steps to be a Super Seller……………………………………………………………………………..6
The Cookies……………………………………………………………………………………………...7
Steps to Success………………………………………………………………………………………...8
 1. Get Yourself Ready………………………………………………………………………………….9
  2. Meet with Girls and Family……………………………………………………………………….10
  3. Tap into the Power of eBudde……………………………………………………………………11
    Ebudde functions ………………………………………………………………………………….12
  4. Help Girls be Entrepreneurs……………………………………………………………………...13
  5. Recognize Achievement…………………………………………………………………………..14
Digital Cookie………………………………………………………………………………………...15-16
Safety……………………………………………………………………………………………………..17
Booths……………………………………………………..18
Operation Cookie Drop…………………………………..19
Delivery…………………………………………………….20
Money Matters………………………………………...21-22
Additional resources……………………………………..23
Calendar…………………………………………………..24

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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
What’s New 2020-2021

New Pricing!                                         The pandemic has necessitated changes for all of
                                                     us. As we head into this cookie season we plan to
$5 Traditional varieties:                            follow all local COVID guidelines and may adjust if
     Tagalongs                 Samoas                warranted. Please check the GSHH website :
     Thin Mints                Lemon- Ups            girlscoutshh.org for the latest COVID information.
     Trefoils                  Do-Si-Dos
$6 Specialty:                                        New Boothing Options
    Toffee Tastics-Gluten Free Cookie
    S’mores-Made with natural flavors                 New partner for sites: GNC
                                                      New opportunities for booths, including
                                                      GrubHub, details below:

                                                     Troops share in the profits!
                                                     All troops who have 90% of the girls in the
                                                     troop renewed for the 2021 membership
                                                     year have an opportunity to earn a share
                                                     of the profits of the Grub Hub cookie
                                                     delivery promotion taking place from
                                                     2/1/2021-2/12/2021!

                                                       Delivery Redux
Digital Cookie Enhancements!                           Council plans to stage delivery like last year:
                                                       choice of several GSHH locations, and troop’s
   Contactless payments for booths, families          choice of dates.
   Virtual booth option, with troop link to allow
    troops to hold virtual booths
   Capability to take troop payments at booths

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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
Your Invaluable Role
Troop Cookie Managers are an invaluable part of the
Girl Scout Cookie Program.® Volunteers like you are the
champions, role models and cookie coaches who help
girls discover their amazing potential and take steps
toward achieving their goals.

Your primary responsibilities:                            Enter orders from girl order cards and keep
 Be a registered Girl Scout member with a                 eBudde up to date (either on the desktop ver-
                                                           sion or the eBudde™ Mobile.
   current background check.
   Complete volunteer training with your Service         Pick up cookies and re-order as needed.
    Unit Cookie Manager or council webinar.
                                                          Distribute cookies to girls/parents.
   Encourage every family to register their Girl
    Scouts in Digital Cookie.
                                                          Collect money from families, issue receipts.
   Set up your troop in eBudde™, the online cook-
    ie management system . Make sure all girls are        Enter rewards order and distribute girl rewards.
    listed.
                                                          Stay up to date with COVID-19 Guidance and
                                                           Safety Protocols.
   Distribute materials, inspire girls, and support
    parents.

                                                                                  Today’s girls are already
Disclaimer: this photo was taken pre-pandemic.                                  thinking like entrepreneurs.*
                                                                             With your guidance, girls are able
                                                                               to build on their thinking and
                                                                             start running their own Girl Scout
                                                                                    Cookie™ businesses.

                                                                                   *SOURCE: “Today’s Girls, Tomorrow’s
                                                                                      Entrepreneurs,” A Report by the
                                                                                       Girl Scout Research Institute

     Every Girl Scout has it in her to do great things.
     WITH YOUR SUPPORT, SHE’LL RISE TO SUCCESS!
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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
Selling Strategies
Girl Scouts have a number of options to reach customers during the Girl Scout Cookie Program ®:

Starting February 12th girls can visit or call family members, friends, and neighbors and take orders for cookies. Some
families may choose to go contactless and leave door hangers at each household.

Troops get cookies from a cupboard (at council offices and locations across the council supplied with cookie inventory)
and sell them directly to customers, often at booths in high-traffic areas such as grocery stores, malls, or sporting events.
Booth sale times and locations are either organized by our council or arranged by the troop and approved by the Service
Unit Cookie Chair. Make sure to review COVID-19 Guidelines and Safety Protocols before any in-person sales.

Girls create a customized webpage and send emails with a personalized message to family and friends asking them to
buy Girl Scout Cookies®. Customers purchase cookies through the webpage and they are shipped directly to their home
(shipping and handling charges apply). Orders appear automatically in eBudde and girls can track their progress and
send follow up messages.

Girls who have customers that are local and wish to offer them the ease of shopping online without the adding costs of
shipping, can recommend the “Girl Delivery” option.
Girl Delivery orders after the initial order period can be fulfilled through cupboard transactions along with orders for
Cookie Booths or goal-getter sales. Instruct your girls to notify you when they have Girl Delivery sales so you can fill the
orders. Enter the transaction in eBudde, pick up with your other transactions, or delegate to the parent or other troop
volunteer when to pick up the order and where.

                                                The Girl Scout Cookie Program teaches 5 ESSENTIAL SKILLS that will
                                                                                 ®

                                                   last a lifetime and help girls develop an entrepreneurial mindset.

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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
5 STEPS
to Support Her Pathway to Success

There’s only one way to have a successful Girl Scout Cookie Program®,
and that’s to plan for it! In the remainder of this manual, you’ll find
everything you need to plan, build and celebrate a successful program
for 2020-2021—all organized into five simple steps.

 GET ST ARTED

  1         Get Yourself Set
            for a Great Season                   2   Meet with Girls
                                                     and Families
               Attend Service Unit Training             Go over Key Dates
               Review Girl Scout™ Badge Port-           Get Signed permission slips
                folio for troop activities               Talk about Goal-setting
               Make sure all girls are regis-
                                                         Review Cookie Program Health
                tered                                     and Safety Guidelines
                                                         Discuss Cookie Entrepreneur
                                                          Family Pin collection

 OPEN FOR BUSINESS

  3     Tap into the
        Power of eBudde™                         4   Help Girls Succeed as
                                                     Cookie Entrepreneurs
               Download eBudde™ Mobile                  Girl Order Card
               eBudde™ Quick Guide page 12              Digital Cookie® platform
               Check that all girls are in              Booth Events
                eBudde
                                                         Volunteer Shareables

 CELEBRATE

  5         Recognize
            Achievements
                                                     GIRLS ARE READY…
                                                     AND
               Recognizing Girls                         of Girl Scouts have an
               Send “Thanks!”                       79% entrepreneurial mindset
               Celebrate Achievements
                                                                    of Girl Scouts are
                                                     91%            interested in becoming an
                                                                    entrepreneur

                                                         SOURCE: “Today’s Girls, Tomorrow’s Entre-
                                                         preneurs”: A Report by the Girl Scout Re-

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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
1
                GET ST ARTED
                Get Yourself Set for
                a Great Season

                               The Girl Scout Cookie Program® is led by girls, but getting all the right
PRIMARY CONTACTS               tools in place starts with you. There are tools, resources and helpful info
                               to guide your planning.
Service Unit Cookie
Chair:
____________________

Contact info:

____________________
                                   Volunteer Training on                            Girl Scouts® Built by Me
Troop Cookie Manager               eBudde™ Mobile
and other volunteers:                                                               Cookie Planner
                                   Training resources and videos allow you          Create a custom plan for the cookie
                                   to get up to speed fast on eBudde’s
____________________                                                                season—online, in just minutes! Choose
                                   many capabilities. Master the basics,            from a menu of options that fit your group’s
                                   and then check out tips on new features          interests and schedules. It’s as simple as
                                   for the season!                                  taking a short quiz!

____________________               What it includes:                                What it includes:
                                      Videos                                          Digital questionnaire
                                      Multimedia lessons                              Customized plan with links
                                   Where you’ll find it:                                to resources
                                      App Store and Google Play                    Where you’ll find it:

                                   * Find app guidance and the eBudde*                 CookiePlanner.LittleBrownieBakers.com
                                   Quick Guide.                                        CookiePortal.LittleBrownie.com

                               Girl Scouts’ National
                               Program Portfolio
NOTES:
                               Girls can earn Cookie Business and Financial
                               Literacy badges and Cookie Entrepreneur
                               Family pins for every year they participate in the
                               Girl Scout Cookie Program®. Check out the Girl
                               Scout Badge Explorer or search the Volunteer
                               Toolkit (VTK) for badges by grade level.

                               What it includes:
                                  Badges and pins that girls can earn through
                                   participation in the cookie program
                                  Requirements for earning pins or badges
                                  Poster
                               Where you’ll find it:
                                  girlscouts.org/cookiebadges
                                  girlscouts.org/entrepreneurfamily
                                  girlscoutcookies.org/troopleaders
                                   for poster download

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Troop Cookie Book 2021 - 5-STEP ACTION PLAN!
2
                     GET ST ARTED

                     Meet with Girls
                     and Families

                                    For Girl Scout Cookie™
Set Your KEY DATES
                                    entrepreneurs, getting set for
                                    business means learning how to
Troop meeting:
                                    think like an entrepreneur. Moti-
                                    vate and inspire girls of all levels              FOR GIRLS AND FAMILIES
________________
                                    to do just that with fun learning                 Share Her Cookie Story*
                                    activities from the Cookie Busi-
Family Meeting:                                                                       Encourage girls in your troop to share their
                                    ness Badges.
                                                                                      inspiring Girl Scout Cookie™ stories with the
                                    As girls take their learning
_________________                                                                     world for a chance to be featured on Girl
                                    home, the Cookie Entrepreneur                     Scouts’ “Think Outside the Cookie Box” gallery,
                                    Family Pin encourages the                         the Girl Scout blog, Facebook, Twitter, Insta-
                                    whole family to get involved and                  gram and more.
                                    offer support.
                                                                                      What it includes:
                                                                                         Online form to submit her cookie story

                                        FOR YOUNGER GIRLS                                girlscouts.org/poweredbycookies

                                Girl Scouts® Cookie Rookie
                                Use this resource to help young girls                     Cookie Entrepreneur
                                learn about setting goals, get to know                    Family Pin collection
                                different cookies, gain confidence, learn
NOTES:                                                                                    Encourage families to support girls as
                                how to speak to customers, and more.
                                                                                          they learn to think like entrepreneurs
                                What it includes:                                         and run their own cookie businesses.
                                                                                          Girls can earn all 13 pins in the
                                       Fun video
                                                                                          collection—one unique pin for every
                                       Volunteer guide                                   year they participate.
                                Where you’ll find it:
                                                                                          What it includes:
                                       LittleBrownie.com, Girls section, Council
                                        website: girlscoutshh.org/Cookies                    Activity sheets to help girls at all levels
                                                                                             Tips for families
                                    Goal-setting activities
                                                                                          Where you’ll find it:
                                    Teach girls everything they need to know                 girlscouts.org/entrepreneurfamily
                                    about reaching high goals, while having
                                    loads of fun.
                                                                                          HELPFUL INFO
                                    These downloadable crafts can be done
                                    together or individually—online or in-                GAIN THE SUPPORT OF
                                    person—to help girls track their progress             FAMILIES E ARLY ON
                                    through the season.
                                                                                          Host a short meeting in-person or virtually
                                    What it includes:                                     with families so girls can kick off the year
                                        Quick, inspiring ideas for making the most       with their families.
                                         of Girl Scout Cookie Season                      At the meeting, adults can complete permis-
                                                                                          sion forms and sign up to help. This is a
                                    Where you’ll find it:
                                                                                          great time to go over health and safety
                                        LittleBrownie.com, Volunteers section            guidelines (see “Safety Guidelines” page)
                                                                                          and to make sure everyone is up to date on
                                                                                          COVID-19 Guidelines.

                                                                                                                                            10
3
                  OPEN FOR BUSINESS

                  Tap into the
                  Power of eBudde™

                            Login:
KEY ACTIONS ON
eBudde APP                  ebudde.littlebrownie.com
Get set up (log-in info):
                                                                FOR YOU
Watch for an email from
ebudde.                      The Girl Scout Cookie Program®     eBudde™ Mobile
                             is backed by a whole network       Stay in the know, on the go! This must-
Verify girl/troop infor-     of support—one that goes           have app puts power at your fingertips,
                                                                wherever you are in the cookie season.
mation:                      beyond the incredible service of
2/1/2021                                                        What it includes:
                             council leaders and volunteers
                                                                   Streamlined dashboard
Girl cookie orders due to    like you. Working behind the
                                                                   Easy management of orders
troop cookie manager:        scenes is eBudde, the digital          and rewards
______________________       command center for your Girl          Important messages and upcoming
                                                                    events
Troop Initial orders due:    Scout Cookie Season. Easily
                                                                   Options for finding booth locations and
3/16/21 by noon              accessible via a mobile app for        exchanging cookies
                             volunteers at the service unit        Help Center
Troop Cookie Pick up:        and troop levels, eBudde is        Where you’ll find it:
                                                                   App Store and Google Play
4/5-4/11 choice              friendlier than ever!

Sign up for booths: TBA

Last day for troops to
update eBudde, Girl
Orders tab/rewards
choices (by 11:59p.m.):
5/12/21 noon

Final rewards delivery to
Service Unit: Late June

1st ACH 4/29/21

2nd ACH 5/13/21

3rd and final 5/27/21

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GETTING STARTED
                                            NAVIGATING FEATURES

1   Look for welcome email with
    link and log in information to
                                            Dashboard
                                            On your troop’s default screen, you’ll
                                                                                        Reports
                                                                                        Run 2 different reports from this tab:
    eBudde.LittleBrownie.com                find important messages from your
       After your Council grants you ac-
                                                                                           DELIVERY STATION REPORT
                                            council/service unit and links to tools         shows a list of locations available for
        cess, you’ll receive a welcome      and resources you’ll need throughout            your troop to choose from for initial
        email with a login link             the season                                      order pickup
       Click the link and set up a new                                                    COOKIE EXCHANGE REPORT shows
        password, then click CONFIRM        Contacts                                        current offers of cookies available for
       At the profile screen, enter your   Review contact info and click EDIT to           exchange within the council
        new password                        make changes
                                                                                        Sales Report
                                            Settings                                    Review all sales totals for the troop, including:

2   Set up your troop                       You can do several things under this tab:
                                                                                           Final package numbers
       Click the SETTINGS tab, then           Edit troop info                            Girl Scouts® Gift of Caring donations
        EDIT SETTINGS                          Enter the troop’s package goals
       Enter your troop’s package goal                                                 Help Center
                                            Girls                                       Find additional information, including:
       Update the level of your troop      Check that all your girls are listed.
        if needed                                                                          Council information, including this book
       Click UPDATE to save                Contact GSHH Customer Care at                  eBudde help
                                            customercare@girlscoutshh.org.
                                                                                           Links to eBudde Microburst Training
                                                                                            Videos with step-by-step instructions
                                            Initial Order
                                            Enter your troop’s initial order by girl,
                                            and order additional Girl Scout Cookies®
                                            for booth sales, if desired.
3   Adding a troop user
                                            NOTE: Once orders are submitted here,
    Contact GSHH Customer Care at           they cannot be changed. Carefully review
    customercare@girlscoutshh.org.          the totals before hitting SUBMIT ORDER
    Troop Cookie Chairs must be regis-
    tered and have a current background
    check.

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4
                     OPEN FOR BUSINESS                                                                                        Continued

                    Help Girls Succeed as Cookie
                    Entrepreneurs

FOR GIRLS

Girl Order Cards*                            Digital Cookie® platform*                       Booth Events*
Many customers look forward to girls pay-    Girls can personalize their own                 Girls can build on the momentum of their
ing them a visit with an order card in       e-commerce site and invite friends and          initial orders by getting extra creative with
hand. Girls take orders for cookies and      family to support! Customers have two           a booth event. They can set up shop as a
then turn in their card to you or a desig-   delivery options: in-person drop-off or         troop in front of retail stores or other com-
nated cookie volunteer, who enters the       direct shipment to their home.                  munity spaces. Girls will have fun working
orders into eBudde.™                                                                         toward their goals together!
                                             What it includes:
Want to keep a safe distance? Use the           Features that allow girls to set their      Girls can open Virtual Girl Scout Cookie
door hanger order cards, or encourage            cookie goals, track their progress, man-    Booths on social media! For teens, social
customers to order over the phone.               age orders and inventory, learn Internet    media is a great way to spread
                                                 safety skills and more                      the word about their cookie businesses.
What it includes:                            Where you’ll find it:                           Parents and guardians should do the
   Order card where girls can                Families receive an email in early Febru- posting on social media if the girl is under
    capture order information from neigh-      ary from girlscoutscookies.org with an        age 13, but the girls should have a hands-
    bors, friends and family members           invitation to set up their Girl Scout’s site. on role in marketing their cookie business.
Where you’ll find it:                          Girl delivery information will be deter-
                                               mined depending on local COVID guide- Go to Littlebrownie.com –Volunteers
   Pick up from your Service Unit Cookie      lines in the spring.                          section to find:
    Chair
                                                Check girlscoutshh.org for details in          Booth decorating ideas
                                                 March.
                                                                                                Tips for bundling Girl Scout Cookies ®
                                                Safety resources are available at
                                                 girlscoutcookies.org/troopleaders              Fun graphics girls can use
                                                                                                Shareable social media posts
                                                                                                Virtual Cookie Booths step-by-step guide

FOR YOU AND GIRLS

Our cookie baker, Little Brownie Bakers, provides a world of re-
sources for you and your girls. Visit litlebrownie.com to discover vid-
                                                                                                 MAKE IT VIRTU AL!
eos, printed materials, social media resources to help your troop                                Check out pinterest.com/lbbakers/
           have a great cookie season. Check out the We’ve Got                                   for more virtual ideas, inspiration and
           this Toolkit on the Volunteers page for tons of ideas,                                resources!
           visuals and inspiration!

                                                                                         *See social-distancing and online safety
                                                                                         guidelines.

                                                                                                                                           13
5
                CELEBRATE

               Recognize
               Achievements

                               Make the most of girl
                               accomplishments, like a girl
                               reaching her goal. Thank
                               customers, tell stories about
                               your cookie experiences or
                               throw a party for your troop.

                               Recognizing Girls
                               Girl Scout Cookie™ Season is the time for
                               girls to start thinking like entrepreneurs.
                               From the earliest planning meetings
                               through the booth phase, recognize
                               and encourage girl development of an
                                                                              FOR GIRLS
                               entrepreneurial mindset—whether it’s
                               being curious about how things work or
                               embracing challenges.                          Send “Thanks!”
                               What it includes:                              Thank everyone involved with your
                                                                              troop’s success, including families, friends,
                                  Certificates
                                                                              businesses and fellow volunteers. Find
Girls who created an avatar,      Patches                                    card templates and ready-to-post social
sent 15 emails during the      Where you’ll find it:                          graphics on LittleBrownie.com. Loads of
2020 Nuts+Mags sale and           LittleBrownie.com, Volunteer section
                                                                              clip art is also available on the site to help
sells 125 packages of cook-                                                   you and girls create your own messages
ies during the Initial Order                                                  of appreciation.
phase can earn the Cookie
Crossover patch.                   Celebrate Achievements*                    What it includes:
                                                                                 Social posts
                                   They’ve earned it! Plan a celebration
                                   that gives you the opportunity to pass
                                                                                 Card templates
                                   out rewards to girls, while highlighting      Clip art
                                   individual and troop achievements.         Where you’ll find it:
                                   Discuss how the funds can be used for
                                   future activities.
                                                                                 LittleBrownie.com, Volunteers, Clip Art
                                                                                  and Social Media sections
                                   Make the celebration virtual!
                                   Visit LittleBrownie.com for ideas like
                                   reward unboxing, virtual ceremonies,
                                   and more!

                                   CONGRATULATIONS!

                                                                                                                            14
Digital Cookie is a GSUSA approved web platform that        Digital Cookie features games and cookie-specific
girls can use to expand their cookie business! Families     badge work for girls to accomplish using the system.
will receive an email from girlscoutcookies.org in early    So girls can be learning about internet commerce
February to set up their account. Customers can pur-        while they achieve goals toward badges at their
chase cookies to be shipped to their home or delivered      level.
by the girl. All Digital Cookie orders are paid by credit
card from the customer, so there are no funds to col-         Did you know?
lect! Reminder: Girls can only have one email connect-        The average Digital Cookie order is 6.6 packag-
ed to their Digital Cookie account. Girls cannot have
                                                              es; the average paper order card order is 4
multiple accounts.
                                                              packages.

                                                            NEW! Troop Link
                                                            Your troop can set up a troop site that enables cus-
                                                            tomers looking for Girl Scout cookies to support your
                                                            troop with a shipped or donated cookie order.
                                                            Customers find you in CookieFinder.org after you
                                                            publish the link on Feb 1 or after.

Digital Cookie can make things simpler for your troop
and your Girl Scout families.
   If customers order using DOC, their payments are
    captured and credited to the troop account, less
    banking required
   If a customer orders cookies for girl delivery the
    order is paid for and automatically included in your
    troop’s Initial Order in ebudde. After March 14,
    cookies should be obtained from your troop extras,
    Cookie Exchange in ebudde or ordered from a cup-
    board.
   Parents can enter the paper order card totals into
    DOC and pay for the cookies, if they choose.
   Troops can hold virtual cookie booths, and use a
    newly-created Troop Link to take orders.
   At a traditional booth troops can take payment us-
    ing DOC.

                                                                                                                15
Digital Cookie Supports Contactless
 Transactions

No need to go to great lengths or learn a lot of new processes in order to reach your customers from a social-
ly distant and contactless method!
Donated Orders
   Not only contactless, but allows the customer to support the girl AND/OR Operation Cookie Drop.
Shipped Orders

   Contactless start to finish, from ordering in the customer’s own home to the product delivered to their door
    by a delivery driver.

Prepaid girl delivery orders/Virtual Cookie Booths

   Girls can reach customers digitally with their link and not at their door,
    workplace, or other community setting. Girls could also use a QR code
    to give to customers instead of door to door order card for a completely
    contactless sale.

   Customers place their order online without contact.

   Customers pre-pay for orders, meaning no need to have an in-person
    transaction to pay for the cookies.

   Girls can arrange to leave cookies in a safe place for the customer to retrieve, without needing contact.
    (But a nice handwritten thank you is a great addition!)

   Girls could schedule a cookie pickup day or days to allow customers to come by a safe location and get
    their cookies, put directly in the trunk of their car by the girl without needing close contact. Girls get to
    thank the customer directly for their support; from 6 feet away and through their mask, of course.

   In person booth sales/Cookies in Hand (includes drive through booths) Girls can determine a socially dis-
    tant way to get the customer’s order. Have a menu and place it in a box that is set on the table, talking
    loudly, sign language, charades…Girls can be creative!

   For payment, girls can use OCR in the mobile app and have customer place card on the sales table or in
    a box, scan the card and then back up and let the customer retrieve it. No need to touch the customer’s
    card. If OCR won’t work, girls can manually enter the number and still not need to touch it.

   Pull the order and set it on the table and back up or find a creative way to pass it to the customer. Toddler
    slide? Troop drone? Last Halloween there were so many interesting ideas to deliver candy!

For all situations where girls will be interacting with customers, be sure to have hand sanitizer available and used frequently and if
girls will be around cars, consider using traffic control devices to ensure safety. Also, be sure to check with your local government for
any restrictions around pop-up/drive-thru booths. Before any in-person activity, review GSHH’s COVID-19 Guidelines and Safety Pro-
tocols. Check back often as the guidelines are updated frequently.

                                                                                                                                      16
Girl Scout Safety

   Show Girl Scout Pride: Girls should wear Girl
    Scout membership pin, uniform, or Girl Scout clothing
    (i.e. a Girl Scout T-Shirt) to clearly identify themselves    As we navigate through a potential continuation of
    as a Girl Scout.                                             social distancing, here are some things to think about
                                                                  as they pertain to paper card order and delivery of
                                                                                 products to customers:
   Use the Buddy System: it’s not just safe, it’s fun.

                                                                  Encourage girls to participate in the online plat-
   Be Street Wise. Become familiar with the areas and             form to take orders
    neighborhoods where you will be selling Girl Scout
    products.                                                     Encourage girls to print door hangers to leave on
                                                                   customers’ doors

                                                                  The potential need for girls to schedule porch drop
   Partner with Adults. Adults must accompany Girl
                                                                   offs of customers products
    Scout Daisies, Brownies, and Juniors when they are
    taking orders, selling, or delivering product. Girls in       Need to collect payments from customers via
    grades 6–12 must be supervised by an adult when                credit card for paper card orders
    selling door to door and must never sell alone.
                                                                  Need to collect caregiver payments via credit card

   Plan Ahead. Be prepared for emergencies, and al-
    ways have a plan for safeguarding money.                     Additional information will be communicated
                                                                 to troops, girls, and caregivers if the need
                                                                 arises.
   Protect Privacy. Girls’ names and home or email ad-
    dresses should never be given out to customers. Do
    not share customer information unless necessary for
    the product sale.

   Be Safe on the Road. Always follow safe pedestri-
    an practices, especially when crossing at intersections
    or walking along roadways. Be aware of traffic when
    unloading product and passengers from vehicles.

   Do Not Enter: Never enter the home or vehicle of a
    person when you are selling or making deliveries.

   Be Net Wise. Girls must have their parent/
    guardian’s permission to participate in all online activi-
    ties, and must read and agree to the GSUSA Internet
    Safety Pledge before conducting any online activities.

Before any in-person event, check GSHH’s COVID-19
Guidelines and Updates. Check back often as the page
is updated frequently.

                                                                                                                        17
Booths

Disclaimer: this photo was taken pre-pandemic.

Cookie Booths are a valued element of the Cookie               Virtual Cookie Booths
Program. Girls learn important communication skills,
how to network and manage their own business while
                                                               Last cookie season we were called to be creative! As
being able to provide the sweet cookie treats to the
                                                               a result many troops successfully ran virtual cookie
public. Girls love having their own store, and have a lot
                                                               booths— booths marketed on social media, with cus-
of fun while earning profit fpr the troop.
                                                               tomers using the Digital Cookie (DOC) platform to or-
                                                               der and purchase cookies. Troops worked out contact-
We are working hard to update the safety guidelines            less delivery, and some customers chose to support
for troops to properly participate in any in-person            the girls and donated all of their purchases to our mili-
booths for this year, so please check back for more            tary and first responders. This year troops can create
details coming soon!                                           a troop link in DOC specifically for this use—the troop
                                                               gets credit for the sale. Get the scoop using the in the
Cookie Booth phase of the 2021 Cookie Program is               eBudde Help tab,
set to begin with March Booths (3/5-20.) April 9 is our
first day of Regular Booth sales, and continues thru
May 9. We recognize that COVID can affect our plans
so stay tuned /check our website for up-to-the-minute
information.

Check out Little Brownie Bakers' convenient In-Person
Booth Guide to help you navigate through your booth
opportunities.*
                                                               Drive-Thru Cookie Booths
                                                               Customers love being able to purchase Girl Scout
   Booth Cookies: take stock & restock!                        cookies while on the go. A Drive-Thru Cookie Booth is
                                                               a great way for troops to offer convenience, distance
   Ordering packages for booth days isn’t an exact science,    and a quick cookie transaction experience for those
   but here are average sales per cookie variety, so you can   cookie fans. Be sure to check out the Help Center in
   get an idea of how many to order.
                                                               eBudde for tons of downloadable signs and resources
                                                               or check out LBB's We've Got This Toolkit!
                 25%    Thin Mints®
                 22%    Samoas®
                 14%    Tagalongs®
                 12%    Trefoils®
                 11%    Do-si-dos®
                  9%    Lemon-Ups®
                  6%    Girl Scout S’mores®                    *Before any in-person event, check GSHH’s COVID-19
                  3%    Toffee-tastic®                         Guidelines and Updates. Check back often as the page
                                                               is updated frequently.

                                                                                                                     18
Gift of Caring/Cookie Donations

The Gift of Caring program (GOC) encourages girls      ies to council in mid-May. At a virtual booth, make it
to ask customers to purchase cookies for donation      clear that supporters can donate cookies if they
to charity, or for the Armed Forces.                   choose.
2 options for this program:

1. Operation Cookie Drop                               2. Troop Gift of Caring
Started in 2002, Operation Cookie Drop is our coun-    Troops may want to donate to a specific local recipi-
cil-wide Gift of Caring (GOC) effort to send donated   ent: food pantry, hometown heroes, shelter, etc. Or
cookies to our troops overseas, in hospitals and in    they may want to have packages to bring to the Op-
veterans’ homes.                                       eration Cookie Drop load-in event.
Our Girl Scouts have sold over one million packages If this is your plan, put donations in the GOC col-
donated to the program since it began.               umn. The GOC column doesn't actually order cook-
                                                     ies; eBudde totals the donations so the troop can
On the Order card, customers mark the number of
                                                     use extras from cases to fill the order. If the GOC
packages they want to donate in the first column
                                                     package total exceeds the number of extras, the
In eBudde, you enter the number of packages do-      troop will need to order more cookies.
nated in the first column, “OpDrp.” Cookies are vir-
tual, and will not be delivered to the Girl Scout
troop.
At cookie booths, don’t forget to set up a box and
ask for donations to the program. Bring these cook-

                                                                                              NY Army
                                                                                              National
                                                                                              Guardsmen with
                                                                                              lots of cases of
                                                                                              Operation
                                                                                              Cookie Drop
                                                                                              cookies!

                                                                                                                19
Deliver y

                                 HELPFUL INFO
                                 Once signaled by council, choose a convenient pickup time and location
KEY DATES                        thru eBudde..
                                 You need to know:
Initial Order phase:
                                  Troops are responsible for counting and verifying the total
2/12-3/14/21
                                 number of cases
Digital Cookie® open:
                                  When in doubt, recount              FOR YOU

2/12-5/9/21 (last day to order
                                  Wait until you’re sure about your case count to sign the receipt
for Girl delivery 5/1)
                                 This is your smooth pickup day!*
Cookie Cupboards open:
                                  Know exactly how many cases you ordered of each variety
4/9-5/12/21
                                  Arrive at your scheduled pickup time
Booth phase:
                                  Make sure you have enough vehicles to load your order (see chart)
4/9/21-5/9/21
                                  Line up your vehicles at the same time
Delivery                          Check in and show your pickup ticket
4/5-4/11/21 choice of location/  Give your pickup ticket to the loader and count cases as they’re loaded

date as available in eBudde       Sign for your order
                                 *Before any in-person event, check GSHH’s COVID-19 Guidelines and Up-
                                 dates. Check back often as the page is updated frequently.
NOTES:

                                                                                                         20
Money Matters

                                                                Payments for Digital Cookie purchases go to the Council
                                                                account, and are credited to the troop as payments in the
                                                                eBudde system, shown on the Troop Sales report.
The Girl Scout Cookie Program ® is a girl-led program. The
amount of leading, of course, depends on the grade level        “Amount due Council”.
of the troop. Troop cookie proceeds can support the cost
for much, if not all, of a troop’s activities, uniforms, sup-
plies, and materials.                                           GSHH uses Automated Clearing House (ACH), a network
To help support your troop’s expenses and activities at the     for electronic payments either to debit or credit a troop’s
beginning of the cookie program, start by determining all       bank account for funds due or refunded for product pro-
troop expenses for the upcoming year. Girls will develop        grams.
their ability to set goals, make decisions, and learn how to
manage money. Some important questions for girls to con-
sider include:                                                  Troop leaders (the signer on troop bank account) must
   Will we need any new uniforms or uniform pieces?            complete the “ACH Authorization Form”

   Do we need new Journeys, badges, or patches?                Troop orders will not be placed without troop bank
                                                                account information on file with our Finance department.
   Do we have a service project picked out?
                                                                Troops who provided banking information in previous
   Do we want to go camping or go on a trip?                   years and have not changed banks are not required to file
   What supplies do we need for this year’s projects?          new authorization forms. If you have changed your bank
   Will the troop pay for Early Bird registration next year?   account in the past year, you must complete a new ACH
   Do we have any other expenses?                              Authorization Form by 3/5 and submit to Customer Care
                                                                at customercare@girlscoutshh.org.
Once the troop’s expenses are established, girls can de-
                                                                GSHH will use troop bank account information provided to
termine how many cookies they need to sell by consider-
                                                                initiate ACH withdrawal (or “sweep”) of the “Amount due to
ing their proceeds per box. For example, if the troop deter-
                                                                Council” on set dates.
mines they need $1,300 for uniforms, camping, and earn-
ing badges, the troop must sell 1,445 packages of cook-
ies, from which they’ll earn $1,300 (90¢ per box) at the
lowest potential troop proceeds level.
Booth sales will also reduce the quantity needed to be
sold by Girl Scouts on an individual basis. Cookies sold at
booths are done as a group and should be applied to each
girl individually at that booth sale. Troops divide the total
number of packages sold at the booth by the number of
girls who helped at that booth. More information on troop
finances and budgeting can be found in Volunteer Essen-
tials, “Managing Group Finances.”

Troop Proceeds
Troops earn 90 cents per package, and can earn 5 cents
more per package if they achieve a Per Girl Average of
125 packages in Initial Order.
2020 Early bird registered girls who also sold in the
Nuts+Mags program can also earn a 5 cent membership
bonus on their Initial Order cookies.

                                                                                                                         21
Doing the Math!
GSHH will conduct three electronic sweeps from troop
bank accounts to the council account. See ACH Due Dates   $5 per package for Traditional Varieties:
below for when amounts are to be withdrawn.
                                                               Tagalongs             Samoas
                                                               Thin Mints            Lemon- Ups
                                                               Trefoils              Do-Si-Dos

                                                          $6 per package for Specialty Ingredient Varieties:
April 29: First ACH Sweep, 1/3 amount due
                                                               Toffee Tastics Gluten Free Cookie
May 13 Second ACH Sweep, 1/3 amount due
                                                               S’mores Made with natural flavors
May 27: Final ACH Sweep, ALL remaining bal-
ances owed to council
                                                          How does the money work?
                                                              Troop profit is 90 cents per package.
                                                              If the PGA (Per Girl Average) for a troop’s Initial
                                                               Order is 125 packages or above, the troop earns 5
                                                               cents more for every package sold throughout the
Council must be notified about delinquent payments             sale (95 cents per package).
from families so we can help meet obligations. If a
girl/parent/guardian has an outstanding balance due           Customers pay their cookie sellers and troop de-
to the troop as of 5/7 complete and submit the Out-            posits into the troop account. Checks should be
standing for the uncollected amount. Do not pay from           written to the troop.
the troop treasury.
Extensions and Discrepancies: If there are not
enough funds in the troop’s bank account to cover the
ACH on 4/29 or on 5/13, the troop must complete and
                                                              eBudde
submit the ACH Extension and Discrepancy Form to
councilfinance@girlscoutshh.org, two (2) days prior to        A new feature in eBudde is the ACH notation on
the ACH Sweep.                                                the Troop Sales Report heading, indicating how
Bounced checks: If a troop receives a check that              much to expect the upcoming sweep to debit the
bounces after deposit into the troop account, the troop       troop account.
must submit the ACH Extension and Discrepancy
Form indicating that their ACH withdrawal should be
adjusted. A copy of the bank notice and NSF check
must also be submitted with the form. The amount to
be withdrawn from the troop bank account will be ad-
justed for the amount of the NSF check, as well as
any bank fees.

                                                                                                                  22
Additional Resources Online
eBudde™ Mobile
                                                                                 Virtual Resources on
The must-have app for volunteers in the Girl Scout                               LittleBrownie.com
Cookie Program® now has a new name. eBudde Mobile
                                                                                 Visit LittleBrownie.com for virtual activities,
makes your life simpler by meeting you wherever you are
                                                                                 resources and digital tools that allow you to
in the season.                                                                   customize an experience that makes sense
       From a troop or service unit dashboard, get all the infor-               for your troop. Use a few, use them all, or
        mation you need                                                          create your own!
       Simple icons take you to important messages, booth
        locations*, checklists and more
       Watch training videos and get help from within the app
                                                                                 Girl Scouts’ Online
                                                                                 Safety Resources
                                                                                 Whatever approach you decide to take this
Online Tips & Ideas                                                              Girl Scout Cookie Season, we have tools
                                                                                 to equip you to be flexible in a range of
Help girls build online marketing skills and learn about                         environments. You can find Girl Scouts ®
e-commerce with the support of online tools like the Digi-                       safety materials and resources later in
tal Cookie® platform. We’ve also got inspiration for en-                         this manual, and additional information at
gaging girls in virtual activities!                                              girlscoutcookies.org/troopleaders.
Digital Marketing Tips for Cookie
Entrepreneurs and Families                                           MAKE IT VIRTU AL!
Girls of all ages should partner with their parents
                                                                     Find familiar in-person resources with a tech twist, along
or guardians to develop a plan to safely market their
                                                                     with several new digital ideas. These strategies help girls
cookie business online. Get started using this resource
                                                                     reach their goals in virtual environments when in-person is
available at girlscoutcookies.org/digitalmarketingtips.
                                                                     not an option.

    Social Media Shareables
    How can you help tomorrow’s female entrepreneurs
    promote their Girl Scout Cookie™ businesses? We’ve
    got all the social resources you need on
    LittleBrownie.com.
       Resources are easily searchable by category, includ-
        ing cookie news, special promotions, holiday themes,
        profile pictures and more
       Each post includes a professionally designed graphic
        and customizable message
       New posts are added throughout the year

                                                                                    Girl Scouts® of the USA
                                                                                  has a suite of resources—
                                                                               including social media tools and
                                                                               more—available for download at
                                                                                     girlscoutcookies.org/
                                                                                          troopleaders.

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Pleasantville, NY 10570
     914.747.3080

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