The Ultimate Customer Experience - Are Wi-Fi 6 and Managed Wi-Fi Enough? - SPONSORED BY
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The Ultimate Customer Experience –
Are Wi-Fi 6 and Managed Wi-Fi Enough?
SPONSORED BY:
Ultimate Customer Experience: Is Wi-Fi 6 and Managed Wi-Fi Enough? November 2020 Scott Stinson 1
Agenda
Market/Industry Trends – What’s Driving Wi-Fi 6?
Why is this Important to YOU?
Managed Wi-Fi / What Managed Wi-Fi Requires of you as a CSP
Addressing Subscriber Needs of Today and Tomorrow
The Vision of the CSP of the Future
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Market/Industry
Trends – What’s
Driving Wi-Fi 6?
3
Wi-Fi popularity continues to grow
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4
Growth of Connected Devices Continues
Source: Cisco Annual Internet Report, March 9, 2020 (https://www.cisco.com/c/en/us/solutions/collateral/executive-
perspectives/annual-internet-report/white-paper-c11-741490.html)
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5
What bandwidth is needed to stream?
Netflix
3 Mbps SD
5 Mbps HD
25 Mbps 4K UHD
Disney+
5 Mbps HD
25 Mbps 4K UHD
YouTube TV
3 Mbps SD
7 Mbps HD
Amazon Prime
15 Mbps 4k UHD
Stadia
Source: Parks Associates, 360 View: Digital Media and Connected Consumers 35 Mbps 4k UHD
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6
Bandwidth usage (by application)
Source: Cisco Annual Internet Report, March 9, 2020 (https://www.cisco.com/c/en/us/solutions/collateral/executive-
perspectives/annual-internet-report/white-paper-c11-741490.html)
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7
Wi-Fi 6 positioned to become dominant
Wi-Fi 6 (802.11ax) will
effectively replace Wi-Fi
5 (802.11ac) by 2023:
• ~30% of sales in 2020;
• ~60% of sales in 2021;
• ~85% of sales in 2022; and
• ~95% of sales in 2023.
Source: IDC Research, February 2019; https://www.displaydaily.com/article/display-daily/wi-fi-6-is-coming-to-a-device-near-you
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8
Will be around for a while… But will happen FAST
1 Billion Wi-Fi 6-enabled devices expected to be sold by 2022
A Wi-Fi 6 Solution, properly deployed, can be a 6+ year ROI
Wi-Fi 5 Wi-Fi 6 Next-gen Wi-Fi
% Penetration
Time
Source: ABI Research, Nov 2018; *https://www.abiresearch.com/press/wi-fi-retain-connectivity-
crown-5g-era-wi-fi-6-chipset-shipments-break-1-billion-unit-barrier-2022
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9Why is this
important to YOU?
10The Problem
Wi-Fi 6 is Accelerating Access
to YOUR Consumer
Other SPs Hardware Manufacturers Home Invaders:
Google / Amazon
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11The Consequences
Many Choices for Subscribers
Many Frustrations For You
Blame for problems Rising Consumer Lower Revenue
flows to you, the SP Expectations = Churn
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12The Solution/Opportunity
Provide the best subscriber experience to
attract new subscribers, eliminate
churn, and grow revenue.
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13EDGE SYSTEMS
EDGE INSIGHTS
Offering a broad range of options…
EDGE SYSTEMS …because your subscribers are all different
BLAST u6.1 BLAST u6.2 BLAST u4 Mesh BLAST u4m
(GS4220E) (GS4227E) (GS2028E) (GM1028)
Proprietary and Confidential 14Managed Wi-Fi -
Subscriber
Insights
15EDGE INSIGHTS
EDGE INSIGHTS
Advanced Managed Wi-Fi
Immediate insight into subscriber issues
Real-time troubleshooting with access to
intelligent analytics & automation
Faster remediation with advanced
diagnostics & simplified workflows
Proprietary and Confidential 16WORK/LEARN
FROM HOME STREAMERS
VPN: 40 hpw, HULU: 15 hpw
Video Calls: 25 hpw SPOTIFY: 20hpw
SUPER SENIOR
Video Calls: 15 hpw
SMART THINGER
NEST: 12 hpw GAMER
RING: 20hpw Xbox: 18 how
SMITH FAMILY (Annual Missed Revenue: $480)
A Platform Based Managed Wi-Fi 6 offering is the • Speeds (D/U): 6/1 Mbps • Service Limit Hits: 42
NSP Trojan Horse For Subscriber Insights! •
•
High Gaming: Yes
High Social: Yes
•
•
Speed Tests: 5 min
Competitor Web Visits:
• VPN: Yes 15 min
What you NEED to know to GROW • Data Usage: 370 GB • Wi-Fi Score: 2
• Streaming Usage: 280 GB • Number of Devices: 14
Proprietary and Confidential 17Leverage Wi-Fi 6 Capture Consumer
Technology Retail Wallet dollars
Inflection Point
Deploy Wi-Fi 6 in a Ensure Best
Fully Managed Subscriber
Service Offering Experience (Trust =
Retention)
On a Data Analytics
Platform Become Data Driven,
with Distributed Cloud Ready,
Compute with Scalability
Proprietary and Confidential 18Subscriber Needs of
Today & Future
19Addressing Subscriber Needs
TODAY FUTURE
Your
Storefronts
Energy
Network Security Management
Home
Network Security
Management
Parental Controls
Revenue
Generating
Experiences Senior Home
Monitoring Automation
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20Converting Subscriber Needs into Revenue Opportunities
TODAY FUTURE
Your
Storefronts
Energy
ProtectIQ™ Management
Home
CommandIQ™ Security
ExperienceIQ™
Revenue
Generating
Experiences Senior Home
Monitoring Automation
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21ProtectIQ™ ExperienceIQ™ Further Suites
Home Security Home Surveillance
EDGE SUITES
EDGE INSIGHTS EDGE SYSTEMS EDGE SERVICES EDGE ENABLEMENT
CommandIQ™ Market Activation
Alexa Voice Services
Education Services
Ultimate Managed Wi-Fi
Broadband Performance Testing Success Services
Mobile Notifications ProServices
REVENUE EDGE FOUNDATION
Proprietary and Confidential 22Want to Learn More?
Scott Stinson Scott.Stinson@calix.com
Or Your Friendly Neighborhood Calix RSM!
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2324
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