THE REPERTOIRE - CENTRE FOR MEDIA STUDIES - ASCO ( A CENTRE OF EXCELLENCE INITIATIVE) - A Quarterly Data Based Info Graphical Analysis of ...
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CENTRE FOR MEDIA STUDIES - ASCO ( A CENTRE OF EXCELLENCE INITIATIVE)
THE
REPERTOIRE
A Quarterly Data Based Info Graphical Analysis of Identified Issue In The Field
of Mass Communication
REPORT OUTLINE
POINTS FOR DISCUSSION
About the Report
Introduction
Facts and Figures
REPORTOIRE
ABOUT THE
BASIC INFORMATION
The Repertoire is a quarterly data based graphical analysis of
identified issue in the field of Mass Communication which will
allow the reader to understand, analyse and interpret latest
fact/development from different authenticated source
compiled together.
INTRODUCTION
The past one year has recorded remarkable growth in the arena of digital. Fifty seven percent population in
the world is presently connected to the internet. With the new tendencies representing that the next billion
users being online at present. The people are spending considerable amount of time using internet. Around
six and hours is spent by an average user online, which leads to 1.2 billion year of internet used by the
combined population in 2019. The greatest share of online is the use of social media and the users spends
more time on social media when compared to last year. To understand and make you realise over the
changing scenario in the social platform, we have compiled informational from various authenticated
sources. Mobile users have increased by mere 100 million last year, however the slow growth is certain as
already two-thirds of the population in the world are using mobile phones. It can be noted that mobile
phones have helped to fuel the development of e-commerce in the past one year with mobile wallets and m-
commerce being increasingly significant in the lives of the people all over the world.
I
WORLD'S VIEW
Total population Mobile phone user Internet user Active Social Media
(7.75B) (5.19B) 67% (4.54B) 59% user (3.80B) 89%
https://hootsuite.com/pages/digital-in-2019#accordion-115547
INDIA'S VIEW
Total population Mobile phone user Internet user 59% Active Social Media
(7.75B) 67%(1.06B) (675M) user 29%(400M)
https://datareportal.com/reports/digital-2020-india
DEVICE ,
100
OWNERSHIP
75
50
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN
ANY KIND OF DEVICE
25
91% of the users are on mobile phone while 90%
of them are on smartphones alone.62% of the
users access via their desktop or laptop while
24% use their tablets. 0
Mobile Phone Smartphone Desktop Tablets
https://datareportal.com/reports/digital-2020-india
ONLINE ,
100
ACTIVITIES 75
50
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN 25
ANY KIND OF DEVICE
92%- use internet to watch online videos. 82% of
them use internet to stream music while 58% 0
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https://hootsuite.com/pages/digital-in-2019#accordion-115547
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Mobile Device and 3h 07M on other gadget
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https://datareportal.com/reports/digital-2020-india
TOP 5 GOOGLE SEARCH
OVERALL
Cricket World Cup Lok Sabha Election Chandrayaan-2 Kabir Singh Avengers:Endgame
https://trends.google.com/trends/yis/2019/IN/MOST SEARCHED ,
100
QUERIES ON GOOGLE
IN INDIA
75
50
TOP 5 MOST SEARCHED QUERIES ON GOOGLE IN INDIA
2019(INDEX OUT OF 100)
Google is a search engine used world wide to find information online. 25
100% of the Internet users use Google primarily to search for ‘Videos’.
The second highest search query 37% was ‘India’ followed
by 32% for ’वी डयो, videos and sexy
0
According to the source, the search index shows the relative volumes Videos India वी डयो Videos Sexy
for each query compared to search volumes for the top query (an
index of 50 meant that the query received 50 percent of the search
volume of the top query)
https://trends.google.com/trends/yis/2019/IN/YOUTUBE ,
100
SEARCH
QUERIES 75
50
25
YouTube is a video sharing service that allows
users to watch videos posted by other users and
upload videos of their own. The most used search 0
song movie video songs DJ
queries in YouTube have been - Song, Movie,
Video and Songs and DJ
https://trends.google.com/trends/yis/2019/IN/MOST USED SOCIAL
,
100
MEDIA PLATFORMS
75
50
25
TOP 5 MOST USED SOCIAL MEDIA PLATFORMS
Social media are interactive computer-mediated technologies that
facilitate the creation or sharing of information, ideas, career interests
0
and other forms of expression via virtual communities and networks.
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In India, Youtube holds the position of the most used platform with
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82% of the users. WhatsApp has an audience of 70% with Facebook
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messenger having 47% of the users.
bo
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https://hootsuite.com/pages/digital-in-2019#accordion-115547TOP 5 MOST VISITED WEBSITE
GOOGLE.COM YOUTUBE.COM GOOGLE.CO.IN FACEBOOK.COM AMAZON.IN
http://www.alexa.com/topsitesTOP 5 MOBILE APP DOWNLOAD
TIK TOK FACEBOOK LIKEE WHATSAPP FB MESSENGER
https://go.appannie.com/Mobile-Finance-Report.htmlTOP 5 MOST USED APPS
WHATSAPP FACEBOOK TRUECALLER FB MESSENGER SHAREIT
https://go.appannie.com/Mobile-Finance-Report.htmlTOP 5 VIDEO STREAMING APP
MX PLAYER HOTSTAR NETFLIX AMAZON PRIME JIO TV
https://go.appannie.com/Mobile-Finance-Report.htmlTOP 5 SOCIAL APPS
TIK TOK HELO HAGO VMATE WHATSAPP
https://www.statista.com/topics/1164/social-networks/TOP 5 RETAIL APP
AMAZON FLIPKART PAYTM MYNTRA CLUB FACTORY
https://www.statista.com/topics/1164/social-networks/TOP 5 FINANCE APP
G PAY CASH BEAN KREDIT BEE PHONEPE YONO SBI
https://www.statista.com/topics/1164/social-networks/Team
PROF(DR) SANJAY M DR KASHIF HASAN MS SANGEETA MR SOUMEN
JOHRI Assistant Professor PANDEY BHATTACHARYA
Professor and Director Consultant(Print) Manager(Social Media)
AAKARSH BAJPAI ADEEBA LARI
Student BA (J&MC) Student BA (J&MC)Sources https://www.hootsuite.com https://www.appannie.com https://trends.google.com https://www.alexa.com https://www.statista.com
REACH OUT WEBSITE
www.amity.edu/lucknow
E-MAIL
smjohri@lko.amity.edu
PHONE NUMBER
+91 9793170996You can also read
