MEDIA INFORMATION The specialised online journal for insurance professionals: www.versicherungsmonitor.de
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HERBERT FROMMES
VERSICHERUNGSMONITOR
MEDIA INFORMATION
The specialised online journal for insurance professionals:
www.versicherungsmonitor.de
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 1
HERBERT FROMMES
VERSICHERUNGSMONITOR
Do you want to get your message across to the insurance industry?
We get through to the decision makers, the leaders in insurance.
We should talk.
The leading players in the German and international sector are among our readers.
So are risk managers, managers in large brokerage companies, insurance buyers, the heads of the
German and European Union financial and insurance watchdogs (BaFin and Eiopa),
specialised lawyers and many other professionals who are connected to the insurance industry.
Some of our advertising customers:
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 2
HERBERT FROMMES
VERSICHERUNGSMONITOR
We offer:
• Online ads on the website and in our newsletters
• Print ads in our magazine and in the week's round-up newsletter „Die Woche“
We are constantly updating our offers. We are also happy to accomodate any special needs you
might have.
Contact:
Heike Thomas
Telephone +49 (0)221 56 96 530
heike.thomas@versicherungsmonitor.de
There are good reasons to advertise in Versicherungsmonitor
1. We speak directly to senior business leaders in the insurance and re-insurance industry. Whereas
other specialised publications direct their messages, first and foremost, to insurance agents and
brokers.
2. Because we limit the volume of advertising on our website, we achieve high attention of reader's
attention for the ads.
3. Due to our advertisement rotation concept, readers are less likely to get used to seeing an advert
– this means your message achieves maximum attention.
4. Adverts are available to all visitors on the website – not only to paid-up premium subscribers.
5. The website is optimised for Google News. Therefore, we are often at the top of internet searches.
6. An advert in Versicherungsmonitor is more effectiv and less costly than in most printed media
outlets.
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 3
HERBERT FROMMES
VERSICHERUNGSMONITOR
Advert sizes in our online and print media platforms.
Online adverts on our website and in the daily newsletter
Over 1,600 subscribers Recieved 10,500 times a day
Nearly 70,000 page impressions in a month
Nearly 34,500 visits in a month
Print adverts in our magazines and in the weekly round-up „Die Woche“ (sent out as PDF file)
Over 1,600 readers
3,000 copies printed each time
Sold via Amazon and our online shop
Send to all subscribers
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 4
HERBERT FROMMES
VERSICHERUNGSMONITOR
Online ads on www.versicherungsmonitor.de
Advertisements on the website can also be seen by non-subscibers.
Advert in the right-hand column Option 1: “Design Rotation”
279 pixels wide, 258 pixels high Choose up to five different designs for your ad.
Weekly rate The website visitor sees a fresh motive with every
Price: € 1,040 (plus VAT) click, keeping the advert new and being able to
hold interest.
Weekly rate
Price: € 1,165 (plus VAT)
Option 2: Shared Ad Space
You share the advertisement space with another
company or with Versicherungsmonitor. The
images appear in rotation. This allows for an
especially low rate.
Weekly rate
Price: € 650 (plus VAT)
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 5
HERBERT FROMMES
VERSICHERUNGSMONITOR
Online advertising in our e-mailed newsletter
Our popular free newsletter is sent to more than 11,000 readers from the insurance industry, Monday to
Friday. It contains a summary of up-to-date news from our specialised website, versicherungsmonitor.de
and also from other online media sources. The newsletter enjoys average opening rates of over 30 percent.
Newsletter Banner
Format 560 x 200 pixels
Picture or text possible (animated adverts with moving video or sound are not accepted)
Advert for the duration of a week, appearing in five newsletters (mo-fr)
Price plus VAT:
Top position € 1,620
Second position € 1,560
Third position € 1,440
Fourth position € 1,440
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 6
HERBERT FROMMES
VERSICHERUNGSMONITOR
Ads in print: Dossier
May 2015 September 2015 September 2016
May 2017 September 2017 June 2018
September 2018 June 2019 September 2019
We publish at least two Dossiers every year: Single-topic, high-quality
printed magazines posted to our premium subscribers.
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 7
HERBERT FROMMES
VERSICHERUNGSMONITOR
Adverts in our printed Dossiers
Formats:
1/3 page 2/3 page
Vertical or horizontal Horizontal
Size: 71 x 281 mm oder 213 x 96 mm Size: 213 x 186,5 mm
Price: € 2,300 (plus VAT) Price: € 3,850 (plus VAT)
1/2 page 1/4 page
Vertical or horizontal Vertical or horizontal
Size: 109,5 x 281 mm oder 213 x 138,5 mm Size: 213 x 70,5 mm oder 109,5 x 139 mm
Price: € 3,300 (plus VAT) Price: € 1,300 (plus VAT)
1 page
Size: 213 x 281 mm
Price: € 6,050 (plus VAT)
Back cover
Size: 213 x 281 mm
Price: € 7,500 (plus VAT)
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 8
HERBERT FROMMES
VERSICHERUNGSMONITOR
Adverts in the weekly round-up „Die Woche“
Published every Friday and sent out as a PDF file. Exklusively for our premium subscribers.
Anzeige
„Die Woche“ is sent by email as a print-optimised PDF to every subscriber to our paid-for premium service
every Friday. Perfect to print out. Perfect as after-work reading material.
Adverts in „Die Woche“
Full page in full colour, 180 x 250 mm (width x height) Price: € 1,440 (plus VAT)
Double page in full colour, 390 x 250 mm (width x height) Price: € 2,640 (plus VAT)
Half page in full colour, 180 x 125 mm (width x height) Price: € 720 (plus VAT)
Banner in full colour, Breite 57.5 x 250 mm (width x height) Price: € 720 (plus VAT)
VERSICHERUNGSMONITOR MEDIA INFORMATION January 2020 9
HERBERT FROMMES
VERSICHERUNGSMONITOR
For booking please contact:
Heike Thomas
Telephone +49 (0)221 56 96 530
E-Mail heike.thomas@versicherungsmonitor.de
Fax +49(0)221 52 97 93
Our general terms of business apply for advert sales.
Information
Herbert Frommes Versicherungsmonitor Premium
Publisher and in charge of content
Herbert Fromme
Provider
Frommes Versicherungsmonitor GmbH
Genter Str. 3-5
50672 Cologne, Germany
E-Mail, Telephone and Fax
redaktion@versicherungsmonitor.de
Telefon +49 (0)221 56 96 530
Telefax +49 221 529793
Registration
Amtsgericht Köln
HRB 78541
VAT number
DE815436991
Managing Director
Herbert Fromme
Place of fullfilment
Cologne, Germany
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