2021 Swanepoel Trends Report & MLS Emerging Trends - Stellar MLS

2021 Swanepoel
Trends Report
&
MLS Emerging Trends

AN UNCOMMON
TEAM
PRACTITIONERS. LEADERS. SERVANTS.

Collectively, members of the
T3 Sixty leadership team
have over 200 years of
industry experience and have
held many tens of C-suite
positions.

20 Full-time team members

Robert Reffkin- Co-founder and CEO Compass

"There has probably never been a time in human
history when people have depended on their homes
more than they have in 2020…

That has also made us more intimately aware of the
inadequacies of our homes than ever before."

Trend 09                                    Trend 04
The Housing Affordability Reality           Revitalizing Real Estate’s Largest Franchisor and
                                            Brokerage Company
Trend 08
Inside the Clear Cooperation Policy         Trend 03
                                            Managing Diversity and Inclusion
Trend 07
The Brokerage Ancillary Business Playbook   Trend 02
                                            The Lead-Generation-Focused
Trend 06                                    Business Opportunity
The Real Estate Franchising Landscape
                                            Trend 01
Trend 05                                    Real Estate in a Post-Pandemic ‘New Normal’
Real Estate’s Cloud-Based Brokerage
Takes Flight

Trend 9
The Housing Affordability Reality

The details behind the nation’s deteriorating housing affordability

Homeownership is a key part of the nation’s economy, communities
and, of course, the residential real estate brokerage industry. This
chapter analyzes the recent deterioration of affordable
homeownership, the factors contributing to it and some solutions to
alleviate the challenge.

Home Price Growth by Tier (2009-2020)

                     Source: S&P Case-Shiller

Housing Affordability Index (2000-2020)

                  Source: National Association of Realtors

Housing Opportunity Index

              Source: CoreLogic, Census Bureau, HUD & Freddie Mac.
              Analyzed by NAHB Economics & Housing Policy Group

Trend 8
Inside the Clear Cooperation Policy

Real estate’s pre-marketing policy goes live

The Clear Cooperation Policy, which clarifies how MLS participants
can market homes for sale before broadcasting throughout the MLS,
went into effect in 2020. This chapter analyzes its implementation
and impact.

Trend 7
The Brokerage Ancillary Business Playbook

Details on how brokerages can take advantage of this
lucrative opportunity

Increasingly, brokerages must leverage revenue and profitability
opportunities outside of their core transaction-based operations. This
chapter outlines the immense business opportunity provided by
mortgage, title, insurance and other operations ancillary to the home
transaction that brokerages handle.

Trend 3
Managing Diversity and Inclusion

Increasing racial diversity in homeownership and the residential
real estate brokerage industry is more important now than ever

Real estate offers so many opportunities to so many, yet
homeownership and real estate careers remain racially
unrepresented. This chapter explores some of the realities behind the
divide and offers some suggestions to make the industry and
ownership more accessible to more groups.

Home Ownership Rate and
  Percentage Change

                                                         Family Median Net Worth
                                                                 by Race

   Source: 2020 Real Estate Almanac, Realogy, T3 Sixty

                                                         Source: 2019 Federal Reserve Survey of Consumer Finances

U.S. Population and NAR
Membership by Percentage of Race

     Sources: *2019 U.S. Census Data. **2019 NAR Member Profile

Trend 2
The Lead-Generation-Focused
Business Opportunity

A new brokerage model that generates significantly higher
profits

Lead generation has been around as a business strategy for many
decades. However, in recent years, thanks to technology and a
maturation of the real estate team phenomenon, a new business
model is enabling brokers to increase profit margins. This chapter
introduces the model and its key elements.

Trend 1
Real Estate in a Post-pandemic ‘New Normal’

The impact and future of the real estate industry
transformed by COVID-19

There have been few impacts as large or as deep on the residential
real estate brokerage industry than the ones brought on by the
COVID-19 pandemic. Although real estate proved very resilient it has
been changed forever. This chapter dives into the changes and the
industry’s future.

Industries Impacted

                 Source: U.S. Bureau of Labor Statistics

EMERGING TRENDS
MLS specific shifts that are and will impact decision making

•   Increased Expansion and Competition
•   Acceleration of Technology
•   Importance of Data
•   “Publicization” of the Real Estate Industry

EMERGING TRENDS
MLS specific shifts that are and will impact decision making

•   Increased Expansion and Competition
•   Acceleration of Technology & Innovation
•   Importance of Data
•   “Publicization” of the Real Estate Industry

EMERGING TRENDS
MLS specific shifts that are and will impact decision making

•   Increased Expansion and Competition
•   Acceleration of Technology & Innovation
•   Importance of Data (Stewardship/Utilization)
•   “Publicization” of the Real Estate Industry

EMERGING TRENDS
MLS specific shifts that are and will impact decision making

•   Increased Expansion and Competition
•   Acceleration of Technology & Innovation
•   Importance of Data (Stewardship/Utilization)
•   “Publicization” of the Real Estate Industry

2021 Swanepoel
Trends Report

More T3 Goodness…

t3intel.com

T3techmarketplace.com

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