The One Love Century Bike Ride for Charity
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The One Love Century Bike
Ride for Charity
Sponsorship Opportunity
The One Love Century: The most diverse, successful
annual Georgia bicycling event of the year. Coming
Labor Day weekend.
2017
In 2006 the Metro Atlanta Cycling Club (MACC) created the One Love
Century as a way to contribute to our community by supporting
programs that build and sustain youth cycling opportunities in metro
Atlanta. Simultaneously, we wanted to create a bicycling event that
appealed to cyclists of all backgrounds, and provided the kind of
customer service driven experience that we wanted ourselves. Quite
simply, we wanted MACC to put on the best cycling event of the year.
After 12 successful years, we are now One Love Century, Inc. (EIN 82-
4180458) a Georgia 501(c)(3) nonprofit corporation. All donations are
tax-deductible and we are seeking sponsors that:
• Understand our focus on producing the very best cycling
experience for our 1200+ participants;
• Wish to partner with us in supporting youth cycling beneficiary
organizations from One Love Century surpluses, and
• Are interested in building long-term bonds with our beneficiary
community, our participants, and us.
The opportunity to support the One
Love Century is a once-a-year window
for Sponsors to connect with the most
diverse, enthusiastic, and socially
committed fundraising ride in the
Southeastern United States.
Thanks to an ever-increasing
focus on fitness, the
emergence of bike sharing in
most U.S. cities, and the recent
explosive growth of two-wheel
MACC’s One Love transportation, virtually every
American knows something
Century: about cycling. On both the
recreational and competitive
By the Numbers levels, cycling is experiencing
an unprecedented boom in
popularity and growth.
According to the National
Association of Sporting Goods
Retailers, Cycling is the second
• Participation: over 1450 cyclists and most popular recreational
activity in the United States.
volunteers
Your company can capitalize
• Miles Traveled: 62,000
on this phenomenon by being
• Beneficiary Giving: $27,000 part of one of the most loved
and respected cycling events
• Total Historic Giving: $179,000 in the Southeast - the One Love
Century.
• Subscribers to MACC’s One Love
Century newsletter: 3,600
Benefits of Sponsorship
• Number of Annual Newsletters: 4 • Create a positive image as
a good community citizen
• Median Participant Age: 32 while also informing
customers of their new
• Median Household Income of metro products with sampling and
Atlanta cyclists: $60,000+ display opportunities.
• Claim increased access to
• College Graduates: 70%
a population loaded with
purchasing power.
Source: Simmons, MRI, USA Cycling Membership,
Bicycling Magazine, MACC financials • Associate your company
with several local charities
doing incredible work with
inner city youth.
• Benefit from a tax
deduction for your
organization’s donations to
the One Love Century, Inc.
- a Georgia 501(c)(3)
nonprofit corporation One Love Century, Inc. onelovecentury.org
(EIN 82-4180458).
Sponsorship
Opportunities
The One Love Century offers a range of sponsorship options, assuring that a
diverse community of corporations, organizations, individuals, and
foundations can support the event.
Platinum Gold Silver Bronze
($ 5,000+) ($2,500 or ($500 or ($250 or
in-kind) in-kind) in-kind)
Identified as Lead Sponsor, listed in larger font than X
other sponsors, and on the top of all mediums
Inclusion at the Start/Finish via banner/yard-sign – X
seen by all participants, volunteers and spectators
Identified and recognized (in various mediums) as X
sponsor of the all important One Love After Party
4 Complementary OLC Registrations X
2 Complementary OLC Registrations X
Listed as a sponsor of Rest Stop 1 or Rest Stop 2, with X X
a banner/yard-sign with your logo at the rest stop
Placement on high quality OLC bicycle jersey X X
Placement on OLC T-shirt X X X X
Inclusion of logo in e-blasts (4-6 x 2,500 impressions) X X X
Inclusion of logo on OLC website X X X X
Recognition with logo on Facebook post X X X X
Inclusion of logo on all printed registration materials X X X X
and marketing brochure (if committed by June 30th)
Inclusion of logo on banner at registration table X X X X
Opportunity to set up a sponsor booth at the X X X
Start/Finish location
The BRAG Dream Team was founded in 1994 by Bicycle Ride Across Georgia with the goal of giving kids
from low-income households the chance to ride across the state on a bicycle – and own that bicycle
when they finished. Working with adult mentors and coaches, the program still does BRAG each year,
but has also rode the route of the Underground Railroad, and from the King Center in Atlanta to the King
Memorial in Washington, DC. The One Love Century was created toOne provide
LoveaCentury,
source ofInc.
funding for the
onelovecentury.org
Dream Team.
Our
Beneficiaries
One Love Century, Inc. onelovecentury.org
The
Experience
With over 1300 cyclists The ride is organized and put on
“What a great ride! I am new to cycling, participating in the ride, the by the members of the Metro
and I couldn't believe how much fun 62 mi. Atlanta Cycling Club, as a labor
One Love Century
could be! I signed up and rode with a
friend, but I really felt as though I was with continues to grow, and the of love and a gift back to the
100+ friends! Everyone was so friendly, cycling community – and it has
positive response by our
Rider Comments
and it made for a great vibe! Also, the
snacks we yummy!!! I will keep this one on participants reflects
raised $179,000 in gifts for some
my calendar for years to come. Thanks for great cycling organizations.
your efforts in the community!” MACC’s focus on
Justina Rodriguez excellence and our
attention to detail.
“Great ride! I am hooked. (This was my
very first group ride!)You guys did a
fabulous job with volunteers and support The ride starts and ends at
for the event. My hats off to you and your Sponsor or Make a Gift to One
Stonewall Tell Elementary
team. Count me in for next year...” Love Century
Deb School in Fulton County,
GA. One Love Century, Inc. is a
nonprofit 501(c)(3) corporation.
“I enjoyed the One Love Century and have All donations are tax
nothing but good things to say about the Options include 16, 27, 41, deductible.
route, rest stops, sag vehicles, post ride 63, and 100 mile rides.
food and enter-tainment! You guys do it To sponsor or donate please
right!!” Route traverses gently
visit website onelovecentury.org
rolling terrain in South Fulton and click the DONATE button
Thanks, Butch Stroupe
County, Rico, Palmetto and and complete our donation
Coweta County. These form.
“It was a wonderful ride! Volunteers were
great and very enthusiastic-food was popular roads are known as
really good and plentiful and the course “Silk Sheets” among local
was very enjoyable with low traffic.” Further Information
Janet Pilling riders.
For sponsorship and donor
questions regarding One Love
Century, Inc. please contact:
Dennis Francis
(719) 581-2552
onelovecentury100@gmail.com
One Love Century, Inc. onelovecentury.org
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