GREAT LAKES EQUESTRIAN FESTIVAL 2019 SPONSORSHIP OPPORTUNITIES - Flintfields Horse Park Traverse City, Michigan July 3 - August 11

GREAT LAKES EQUESTRIAN FESTIVAL
2019 SPONSORSHIP OPPORTUNITIES
          Flintfields Horse Park
         Traverse City, Michigan
            July 3 - August 11

WE BELIEVE…
The Great Lakes Equestrian Festival and the Morrissey Management Group believe in providing a unique sporting
event that upholds the reputable world-class of equestrian sports. By providing opulent hospitality, first class footing
and stabling, exhilarating competition, thrilling exhibitions and entertainment, the Great Lakes Equestrian Festival
aims to be one of North America’s most sought after shows to be a part of

                                                                                    #GLEF2019 | SPONSORSHIP

GREAT SPORT
 Six weeks of exciting equestrian competition featured jumpers, hunters and equitation with
 riders
  • $1.3from  around
           Million     the country
                   in Prize Money competing for prestige and prize money.
  • USEF Premier & Jumper 5* & 6*
  • Three USEF rated Equitation Tuesday’s
  • WCHR Week featured in the Grand Prix Ring
  • $25,000 USHJA International Hunter Derby
  • $50,000 Grand Prix – Weeks 1 – 4
  • Four weeks of FEI CSI2* & 3* competition
  • $100,000 CSI3* Grand Prix – Weeks 5 & 6

#GLEF2019 | SPONSORSHIP

FLINTFIELDS HORSE PARK
  • Situated on 88 acres and located just seven miles north of Traverse City
  • The facility was built in 2007 and has been home to many prestigious horse shows and events
  • The property showcases five beautiful competition rings as well as large schooling rings
  • The Grand Prix arena is truly on par with some of the world’s best
  • Other amenities include convenient onsite campground spaces that are very popular among the show’s riders
    and trainers

#GLEF2019 | SPONSORSHIP

TRAVERSE CITY,
MICHIGAN
Named one of the best small town travel
destinations by Trip Advisor, Traverse
City provides an unmatched destination
for any sporting event. The mild climate,
endless summer activities, superb
dining, waterfront lodging options and
breathtaking landscape make this area
and the venue a favorite amongst
exhibitors and spectators alike.

          #GLEF2019 | SPONSORSHIP

GLEF POWERS THE REGIONAL COMMUNITY
• $124,414,947 in Total Economic Impact (includes Horse Related, Organizer, and Visitor Expenditures)
• Average travel party was 10.2 members and they average stay was 19 days
• 1,510 jobs created directly and indirectly
• Travel parties estimated spending close to $3,282.63 per day
• Estimated $6,882,572 in Total State & Local Tax, plus $10,475,201 in Total Federal Tax

                                                                                   #GLEF2019 | SPONSORSHIP

WHY SPONSOR?
• Equestrian consumers represent a discerning and attractive marketing group – educated and affluent families that
  embrace the equestrian lifestyle and professionals that drive purchasing decisions
• Equestrians have proven passionate loyalty to products and services that support their common interests
• Show jumping is engaging, high profile and fast-paced. Through various highly effective media outlets, your
  sponsorship affiliation will be broadcast and streamed throughout the state, nationwide and internationally

                                                                                   #GLEF2019 | SPONSORSHIP

THE EQUESTRIAN LIFESTYLE
 Equestrian enthusiasts are highly active, mobile and have high disposable
 income levels, according to demographic research from the United States
 Equestrian Federation, the national governing body of equestrian sports.
 • Majority are between 34-54 years of age
 • Avg. income of $180K, more than double the U.S. average
 • Median home value of $594K, $400K higher than U.S. median
 • 22% own two or more homes
 • 40% own a farm; 66% of those are 10+ acres
 • Own an average of four horses
 • Own an average of three vehicles
 • More than half have purchased a new car in the past year
 • Rent a car an average of four times per year
 • Spend an average of 30 nights per year in a hotel
 • 43% take more than 16 airline trips per year
 • 80% make or directly influence purchasing decisions at work
 • 97% own more than one credit card
 • 63% have traded stocks, bonds or mutual funds in the past year

 GLEF by the Numbers:*
 • 81% Female
 • Median age is 40 – 49
 • 42% have a college education, 29% have some graduate school
 • Typical attendee is working professional or student
 • Median HHI for respondents was $225,000
 • 18% have an annual HHI of over $500,000                                   #GLEF2019 | SPONSORSHIP
 *2017 GLEF Economic Impact Study

2018 COMPETITORS                                                 44 States &
                                                           7 Nations in 2018

                                                              Week    Horses
                                                                1       800
                                                                2      1,100
                                                                3      1,010
                                                                4       925
                                of Participants are from        5       750

#GLEF2019 | SPONSORSHIP
                          44%   MI, OH, IN, IL, WI
                                                                6       400

MARKETING & PR
The Great Lakes Equestrian Festival’s marketing
platforms put the spotlight on your brand and can help
connect your business to a national audience.
•   Media partnerships with major equestrian
    publications
•   Aggressive local TV and radio promotion
•   Press releases to 25,000+ via Phelps Media
    Group
•   MMG email database to 25,000+
•   Daily live stream seen 23 countries with
    18,510 hits in 2018
•   Facebook Live of the Grand Prix each week
    reached 42,764
•   11,439 Facebook Fans with 3.82%
    engagement rate
•   10,138 Instagram Followers with 4.5%
    average engagement

 #GLEF2018 | SPONSORSHIP

#GLEF2019 | SPONSORSHIP

YOUR BRAND SETS THE PACE
The Great Lakes Equestrian Festival recognizes that each potential sponsor has individualized marketing needs. Our
team will work to formulate a custom sponsorship package to achieve each sponsor’s unique partnership objectives.

SPONSORSHIP
                          OPPORTUNITIES
                          ✭   Class Sponsorship
                          ✭   Awards Presentations
                          ✭   Naming Rights
                          ✭   VIP Hospitality
                          ✭   Special Events
                          ✭   Cause Marketing
                          ✭   Signage
                          ✭   Prize List Advertising
                          ✭   Program Advertising
                          ✭   Email Blasts
                          ✭   Press Release
                          ✭   Social Media
                          ✭   Live Streaming
                          ✭   Public Address Announcements
                          ✭   Video board Spots
                          ✭   Sampling & Gifting
                          ✭   Product Placement
                          ✭   On-site retail
                          ✭   Experiential Marketing
#GLEF2019 | SPONSORSHIP   ✭   Proprietary Programs

VIP HOSPITALITY
The VIP CLUB overlooks the incredibly picturesque Grand Prix competition arena with gorgeous views that go on
for miles. The tent provides an exclusive area for guests to enjoy the thrilling action of competition. Hospitality
will include a wonderful selection of foods, wines and desserts that will be available during featured events.
Corporate sponsors can obtain access to the VIP CLUB to entertain their own guests as well as to host their own
special event if desired.

                                                                                  #GLEF2019 | SPONSORSHIP

#GLEF2019 | SPONSORSHIP

                          The Great Lakes Equestrian Festival provides a unique and

BOUTIQUE VENDOR           attractive setting to showcase your brand or product with
                          one of the most affluent market segments.

OPPORTUNITIES             Boutique vendor opportunities are available each week or
                          for the entire Festival.

THANK YOU
We appreciate your consideration and look
forward to building a mutually beneficial
partnership together.

Matt Morrissey
matt@mmg.management
941-915-3457 mobile

Nicky Meyer
nicky@mmg.management
440.258.5099 mobile