Exhibiting at the Goodwood Revival 2020
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Exhibiting at the Goodwood Revival 2020
GOODWOOD REVIVAL
The Goodwood Revival came to life in the autumn of 1998, a dream come true
for the Duke of Richmond, whose grandfather – the Ninth Duke of Richmond
– had opened the Motor Circuit at Goodwood in 1948.
A magical step back in time, set entirely in period, Goodwood Revival transports
guests back to the halcyon days of 1948-1966, when the joys of motorsport
allowed the post-war world to kick off its heels and have a jolly good time.
Over the course of the action-packed three day event each September, the
world’s rarest and most valuable racing cars and bikes battle it out on the track.
Legendary drivers and riders from the golden era of motorsport are cheered on
by visitors, all immaculately dressed in period clothing and accessories.
TAKE CENTRE STAGE
Each year 150,000 visitors flock through the gates of the historic Goodwood
Motor Circuit to enjoy these three days of spine-tingling racetrack action and
joyful atmosphere. However, this unique gathering offers a great deal more than
beautiful cars and vintage dressing: from aerial displays featuring rare historic
aircraft, vintage style, an authentic period high street, music and
dancing, and an old-fashioned funfair.
For Revival guests, their experience is not complete without at least a few
hours spent ‘Over the Road’. An event within an event, Over the Road is a
world of boutique shopping, music and merriment, unusual entertainment
and fabulous eating and drinking. Not to mention a Butlin’s Roller Disco and
old-fashioned funfair, and the world’s biggest classic car show, the Revival Car
Show presented by Smith & Williamson. The fun goes on Over the Road from
Thursday late afternoon, throughout each day of the event and well into the
evening. This spectacle must not be missed.
Our industry specialists can design and build a retail outlet of your own
specification in the heart of the event. Please contact our events team on
01243 755116 for more information.
SUSTAINABILITY
Goodwood Revival is the world’s greatest historic race meeting. The event
began with the restoration of Goodwood’s motor circuit to its original form and
is evidence of our long-standing commitment to a culture of care – safeguarding
the things we treasure so that they may be shared and bring joy to generation
after generation.
From the cherished classic cars to beautifully preserved vintage clothes, Revival
is by its very nature a celebration of exceptional craftsmanship and sustainability.
At the heart of all the glamour and excitement there is a thoroughly modern
ethos: reduce, reuse and recycle.
From 2020, we will make our commitment to this ethos a more evident part of
the event, accentuating the message of ‘reuse, repair, restore, recycle’ as it is
woven through not only the spectacular moments attendees see and experience
but also all they do not see. Our ethos isn’t an answer to a trend; it’s what
makes Revival possible and it’s a mindset we hope visitors will take away with
them.
From 2020 onwards, we will be encouraging our exhibitors to become
more sustainable. Those brands who reuse, restore and recycle will be given
prominent positions at the event.
REVIVAL ATTENDEE PROFILE
25% AGE WHAT GENDER ARE THEY? 25% WHAT IS
THEIR CAMERO
20% 20% BREAKDOWN?
Revival UK Average
15% 15%
61 39
10%
% % 10%
5%
5%
12
1
4
44
4
64
+
-2
-3
-5
65
0-
1 2 3 4 5 6 7 8 9 10
-
-
13
22
45
55
35
W H E RE DO THE Y L IV E ? 25% HOW MUCH DO THEY EARN?
Top postal areas 65% of 2016 survey
respondents earn over
20% £50k per annum
GU
PO 8.5% 15%
10.9% 10%
SO
4.1% RH
BN
6.5% 12%
OF ATTEN DEES WERE
5%
6.4% FROM OV E RSEAS £200
+k
£100 to £75 to £50 to £40 to £30 to Less than
£199.99k £99.99k £74.99k £49.99k £39.99k £30k
WHY EXHIBIT AT REVIVAL?
83% 84%
of 2019 visitors to the Revival visited the
High Street with an average dwell time of
of visitors to the Revival visited Over the
Road with an average dwell time of
45 MINUTES 60 MINUTES
WHAT IS THE REACH OF THE REVIVAL
BRAND OVER THE WEEKEND?
Facebook reach of Goodwood Instagram VIDEO VIEWS VIA
24.7 3RD PARTIES
4.6
impressions
million
5.5
million
million
422 ACCREDITED MEMBERS
OF THE PRESS FROM
ALL OVER THE WORLD ABC News, ITV Meridian,
Publications include The Daily Mail, Daily Telegraph,
BBC – James Martin /
Top Gear, Classic & Sports Car, Harpers Bazar Songs of Praise
and Tatler.
WHAT IS THE DIGITAL ENGAGEMENT
WITH THE REVIVAL BRAND?
WEBSITE USERS EMAIL
APP over the Revival weekend OPEN RATE
DOWNLOADS
183,786 UNIQUE
VISITORS
47%
UK / 73%
US / 5%
32%
APP USAGE GERMANY / 4%
OVER THE
EVENT FRANCE / 3%
NETHERLANDS / 2%
WHAT OUR CUSTOMERS SAY ABOUT
THE EXHIBITION AREAS?
‘Lots to see and do and
if you like shopping plenty of
quality stalls on hand.’
Goodwood Revival visitor
‘Over the Road is great. A good
selection of food stalls and
wonderful atmosphere.’
Goodwood Revival visitor
STAND PRICES
3 x 4.5m 3 x 4.5m 5 x 5m 5 x 5m 5 x5m 5 x 5m 6 x 6m 10 x 10m Prenium 6 x 6m
Unit Unit Space only plot Terraced unit Pagoda Pagoda Pagoda only plot 10 x 10m space Archway
Over the Road Market Over the Road Over the Road Market Over the Road Over the Road Over the Road Over the Road Market
Pitch Fee ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Company
details in Event
Programme
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Company name
on Goodwood
website
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Structure ✓ ✓ ✓ ✓ ✓ ✓ ✓
✓ ✓ ✓ ✓ ✓ ✓ ✓
Signage (company
name only)
✓ ✓ ✓ ✓ ✓ ✓ ✓
4 way power
socket
✓
Signage (company
name and logo)
✓ ✓ ✓ ✓
Coco matt
flooring
✓ ✓ ✓
Flooring with
carpet
Archway facade ✓
Event tickets 4 4 5 5 5 5 5 7 10 10
Price £1,500 +VAT £1,895 +VAT £1,400 +VAT £1,600 +VAT £3,200 +VAT £2,200 +VAT £2,600 +VAT £5,500 +VAT £9,500 +VAT £10,000 +VAT
Colour on map Light blue Dark blue Green Red Red White Purple Green Yellow OrangeMARKETING OPPORTUNITIES
To ensure your stand and activation receives as much footfall as possible, our
dedicated Goodwood Revival Marketing team are here to help.
In addition to your brand featuring on our website and event programme,
other marketing opportunities can include mentions in our ‘plan your day’
customer emails. These are subject for approval from the Goodwood Revival
Marketing team to ensure the additional exposures enhances the customer
experience at the event and is on brand.
It is highly recommended that your brand activation includes some of the
following ideas:
• Competitions
• Talks and live demonstrations at specific times
• Complimentary samples
• Celebrations – what anniversaries are you celebrating this year?
The Exhibitions team will be able to put you in touch with a dedicated
marketing contact to assist with ensuring your brand receives as much
exposure as possible.
Please let us know how you are promoting your brand’s presence at
Goodwood Revival so we can look to link up relevant marketing activity
and PR opportunities.
Contact us to also discuss being part of our exclusive shopping club at the
Goodwood Revival.‘Over the Road is amazing. So much to do and see and just as good as the tracks and racing..’ Goodwood Revival visitor
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