TEQ's Industry Update Series - Queensland
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View past editions of Eye on Q
17 December 2020
TEQ's Industry Update Series
Chief Executive Officer, Leanne Coddington
In her final update for the year, Leanne reflects on the challenges of 2020 and wishes
Queensland's tourism and events industry a prosperous season ahead.
ONE-MINUTE WATCH
Top moments of 2020
It’s been ‘a year like no other’, with ‘unprecedented’ challenges and a constant need to
‘pivot’. While Queensland’s tourism and events industry is only beginning the long road
to recovery, this week TEQ’s consumer channels have celebrated some of the great
moments the state has experienced this year.
From coral gardening to the return of bushfire-injured animals to the wild,
Queensland’s stunning natural landscapes continued to thrive in 2020.
Image credit: Jacinta Shackleton
READ, BE INSPIRED AND SHARE
Good news around the state In good news for the summer season and beyond, Lizard Island has reopened after a nine-month closure due to COVID-19 impacts and K’gari (Fraser Island) has also reopened to visitors this week, with key tourism drawcards Kingfisher Bay Resort, Lake McKenzie, all southern lakes, Central Station, Pile Valley and all beaches unaffected by recent bushfires. Thanks to recent rains, there are also already signs of regeneration in affected rainforest areas. New TEQ-Buzzfeed New Instagram feature partnership launches you can use
As part of our Good To Go campaign Instagram has recently launched a new
launch into New South Wales and feature called ‘Guides'. Using Guides,
Victoria, TEQ is partnering with Buzzfeed Instagram users can create longer form
to inspire Australians to take a blog-like content that includes tips, tricks
Queensland holiday this summer. The and listicles that link back to Instagram
partnership includes editorial features posts already shared on the platform.
like this one on 'undiscovered gems in Guides is a great way to provide your
Queensland', as well as a trial of audience with engaging and informative
Buzzfeed’s popular quiz format to show content in a friendly, mobile-first and
interstate audiences which Queensland easy to digest format.
destination could replace an international
TEQ's @queensland account recently
holiday.
shared our first Instagram Guide - '15
With a skew to the family segment, TEQ Waterfalls to Chase in Tropical North
will also retarget consumers that have Queensland' and will continue to develop
engaged with our Buzzfeed content via more in the coming weeks and months.
social media.
CHECK IT OUT
TAKE THE QUIZ
New Zealand travel bubble
New Zealand has announced it will open
a travel bubble with Australia by March
2021, meaning Kiwis can visit Australia
without having to quarantine on return.
This ABC article breaks down some of the
issues surrounding the opening of the
travel bubble, and highlights the need for
strong tourism marketing focused on
safety to attract New Zealanders to travel
internationally. You can review TEQ’s
marketing strategy for New Zealand
which was delivered as part of our Global
Market Briefing held earlier this month.
More marketing updates and
opportunities will be provided in the new
year as details for travel are confirmed.
Business opportunities
Free access to Digital Bizkeeper programs
Queensland’s small businesses can increase their digital capabilities with free access to
Tourism Tribe’s introductory and intermediate Digital Bizkeeper programs from now
until 31 March 2021.
The self-paced programs will help with:
Sprucing up your online presence
Improving your website to grow your online sales
Getting better rankings on Google
All things social media - using Facebook and Instagram for business in 2021
Getting your website lead funnel ready
Email segmentation and marketing automation
Managing cash flow, human resource management, business planning and
customer recovery techniques
Watch the two-minute introductory video, or sign up here.
Tourism and event business concierge service available for free trial
Queensland-based technology company Chat2 is offering its concierge service on free
trial to Queensland’s tourism and events businesses, thanks to funding provided
through Advance Queensland.
Chat2 provides live chat on a business’ website with a difference. Their Concierge
service is staffed by a team of real people who are customer engagement professionals
that use their custom-designed software and a knowledge base to answer many of the
common enquiries website visitors have and guide them to book or buy online.
MORE OPPORTUNITIES
Quick snippets The Queensland Government’s North Queensland Events Recovery Package has secured some of Australia’s most respected music names - John Butler, Bernard Fanning and Amy Shark - for a series of live performances during February for the Cairns Summer Sounds events. A partnership between TEQ and Cairns Regional Council, the events will be staged over three weekends, designed to maximise tourism benefits for the Cairns and Great Barrier Reef region. Brisbane Airport has celebrated a domestic milestone, last Friday welcoming more than 30,000 daily passengers for the first time since 16 March 2020 from a total of 309 flights. While still down 55 per cent on the same time last year, interstate passenger volumes jumped from 118,008 total passengers during the week commencing 23 November, to 155,875 during the week commencing 30 November. The community is invited to have their say as part of the Inspector-General Emergency Management’s review into the K’gari (Fraser Island) bushfire event, with public submissions now open until 22 January 2021.
Season's greetings
Today's edition of Eye on Q (Thursday, 17 December) will be the last edition for 2020,
with the first edition for 2021 scheduled to come out on Thursday, 14 January. If there
are any changes to COVID-19 restrictions that tourism and events businesses need to
be aware of, we will send you a special alert.
TEQ's Brisbane office will also be closed from Friday, 25 December 2020, re-opening
Monday, 4 January 2021.
In the meantime, you can keep in touch with news from TEQ over the festive season via
our corporate social media accounts on Twitter and LinkedIn.
Best wishes from the team at TEQ for a prosperous festive season.
Please ensure industry.news@corp.e.queensland.com is on your ‘safe’ list to ensure you continue to receive our updates.
Feedback on Eye on Q is welcomed at industry.news@queensland.com.
TEQ is working towards becoming a White Ribbon Accredited Workplace.
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