TEAM CAPTAIN HANDBOOK - The Rexall OneWalk to Conquer Cancer benefiting Princess Margaret Cancer Centre. One Powerful Community. One Powerful ...
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TEAM CAPTAIN
2018
HANDBOOK
The Rexall™ OneWalk to Conquer Cancer™ benefiting Princess Margaret Cancer Centre. One Powerful Community. One Powerful Challenge.
WELCOME TO ONEWALK
On behalf of The Princess Margaret Cancer Centre,
we’re thrilled to welcome your team to the Rexall™
OneWalk to Conquer Cancer™!
As a team captain, you play an important role in the
success of your team. The content of this handbook
will help you develop your team to its full potential:
Why We Walk . . . . . . . . . . . . . . . 3
OneWalk 2018 . . . . . . . . . . . . . . 4
Team Captain 101 . . . . . . . . . . . . . 5
Corporate Support . . . . . . . . . . . . 8
$168.4 MILLION
Registration Rallies . . . . . . . . . . . . 9
Corporate Incentives . . . . . . . . . . . 11
Walker Coaches . . . . . . . . . . . . . 12
Fundraising . . . . . . . . . . . . . . . 13
RAISED OVER THE
Time to Celebrate . . . . . . . . . . . . . 15 LAST 15 YEARS
How to Reach Us . . . . . . . . . . . . . 16
TEAM CAPTAIN HANDBOOK 2
WHY WE WALK
NEARLY 1 IN 2 CANADIANS ONE OF THE WORLD’S TOP 5
WILL BE DIAGNOSED WITH CANCER. CANCER RESEARCH CENTRES
• Over 1,200 researchers
• World first discoveries: The Stem Cell,
T-Cell Receptor and Cancer Stem Cell
• Leading the way in Personalized
Cancer Medicine
5-YEAR CANCER SURVIVAL RATE
• 200+ types of cancer treated
25% 60% • Most comprehensive immunotherapy
program in Canada
1940’s Today • 1 in 5 patients participating in more
(2008-2006)
than 600 clinical trials
cancer.ca/statistics
© Canadian Cancer Society 2017
TEAM CAPTAIN HANDBOOK 3
OneWalk 2018
• NEW! 15km Friday Night Walk
Friday September 7, 2018
• 15, 25, 40 km
Saturday September 8, 2018
• NEW! Two-day, Your Way
Combine Night and Day distances and
conquer your personal milestone!
TEAM CAPTAIN HANDBOOK 4
TEAM CAPTAIN 101
As a Team Captain, you are the leader, and a Here are some tips to get you started:
strong advocate and supporter of your team. You
will ensure that each member fundraises, trains • Serve as the main point of contact for all
and completes the event successfully. team members.
• Send biweekly or monthly emails with goal
progress; a quick bio or story about a team
member; success stories on recruiting or
fundraising; training walks etc.
• Celebrate successful fundraising stories and
training milestones.
• Help team members publicize their individual
fundraising events.
• Keep a list of team member contact
information and set up an email list or group for
team communication.
TEAM CAPTAIN HANDBOOK 5
TEAM CAPTAIN 101
AND REMEMBER...
YOU DON'T HAVE TO DO THIS ALONE!
• Identify colleagues who are motivated to step
up their participation or those who have
special skills.
• Delegate some of the team roles and
form committees.
See next page for details.
TEAM CAPTAIN HANDBOOK 6
TEAM CAPTAIN 101
COMMITTEES
Training Fundraising
• Organizes regular training walks, coordinates • Leads the coordination of team fundraising events
routes and meeting locations. while utilizing the strengths and special skill sets
your team members have. Think entertainment,
Sponsorship sponsorship, promotion, design, organization, etc.
• Obtains team sponsorship and coordinates • Coordinates a “Fundraising Events” calendar
team t-shirts. internally.
• Promote fundraising success.
Recruitment • Acts as the secretariat of the group by allocating
• Responsible for the recruitment of new and submitting team funds.
team members.
• Share's relevant info and tells team members
about important milestones or team wins.
• Hosts an orientation session to help
recruit colleagues.
• Offers incentives or draws to encourage
participation.
TEAM CAPTAIN HANDBOOK 7
CORPORATE SUPPORT
TIPS TO ESTABLISH INTERNAL SUPPORT
• Let your colleagues and employees know why you • Hold information sessions or “Registration Rallies”
Walk and invite them to join you! where employees can learn more and sign up on
the spot. Don't forget to print off some
• Identify the most effective method to promote registration forms!
your participation and recruit team registrations
such as:
– Company Intranet
– Lunch and Learns
– Outreach table in high traffic area
– Engaging emails
– Posters and newsletters
• Announce and promote the company’s
participation in OneWalk along with details of
dates, location, team captain contact information
and how to participate.
TEAM CAPTAIN HANDBOOK 8
REGISTRATION RALLIES
HOSTING A REGISTRATION RALLY
Have one member of our team come and give • OneWalk Video: an inspiring glimpse into the
employees a fantastic preview about the event and feelings and essence of the OneWalk.
the impact of their support.
• Q & A: give everyone a chance to ask any and
At the session, we will cover: all questions.
• The Princess Margaret Cancer Centre: where the • Registration: sign up to walk on the spot and
funds are going and the amazing progress made receive a special registration discount.
over the last 15 years.
• Event Logistics: what to expect on the day of
the event.
• Fundraising and Training: what tools are at their
disposal to help them reach and exceed
their goals.
TEAM CAPTAIN HANDBOOK 9
REGISTRATION RALLIES
TIPS FOR A SUCCESSFUL REGISTRATION RALLY
• Identify potential dates, times and locations. • Track RSVP’s.
• Book the sessions through our Walker Coaches • Promote the sessions through other
at 416.815.WALK (9255). internal communications.
• Send out an email to all employees promoting • Send out a reminder one day before the session.
the event and post a flyer for the event in your
offices (see OneWalk.ca for flyer template). • When possible, offer food or refreshments to
entice attendance.
TEAM CAPTAIN HANDBOOK 10CORPORATE INCENTIVES
Many companies offer incentives for employees to • Offering a team training kit.
generate excitement and encourage participation.
• Help with fundraising via a team
Here are some real Walker-tested examples of how fundraising committee.
your company can support your team:
• Providing “I’m Registered to Walk” badges,
• Paying for all or a portion of the registration fee. stickers or posters for employees who register.
• Making or matching donations to employee • Creating an internal team website where
fundraising accounts. employees can see who else has registered,
plan training walks and post pictures of
• Offering a reward for everyone who reaches their experience.
their minimum.
• A day off for fundraising or recruiting.
• Providing branded team t-shirts and/or other
branded item.
TEAM CAPTAIN HANDBOOK 11HOW WE SUPPORT YOU
WALKER COACHES
One of the most valuable resources provided to all • Provide fundraising ideas that suit participants
teams is a Walker Coach. lifestyle and network.
Each team is assigned a personal Walker Coach who • Keep walkers updated on important dates
will call them throughout the year to check-in and and promotions.
provide support.
• Motivate and inspire!
They are a simple phone call away and are available to:
As a team captain, you may receive questions from
• Answer any and all questions about The Walk, team members that you will not be able to answer...
including event logistics, fundraising, training that's what your Walker Coach is for!
and more!
Just have participants call a Walker Coach
• Provide step-by-step instructions on using all our at 416.815.WALK (9255).
fundraising and recruiting resources.
TEAM CAPTAIN HANDBOOK 12FUNDRAISING
FUNDRAISING RESOURCES
We have amazing resources available to help
Walkers reach their fundraising goals:
• Individual fundraising minimum for the NightWalk,
the 15km and the 25km Day Walk is $1,500. • Reach out to their network
• For those taking on the 40km experience or – Send out emails using the templates in the
Two-Day, Your Way challenge, the minimum Participant Centre.
fundraising amount is $2,000. – Import contact list to the Participant Centre.
– Follow up with those that haven’t donated and
As a Team Captain, ensure your team members do thank those that have.
the following: – Track fundraising progress.
• Set up their Personal Page
– Have them tell their story, why they are • Download Social Media Tools
participating and why it’s important. – Attach the personalized email badge to their
– Make a self-pledge of $100 to get work or personal email accounts.
themselves started and ask donors to match – Download the Facebook Application and reach
their contribution. out to all their Facebook friends.
As a Team Captain, set up a Fundraising Masterclass with your walker coach at 416.815.WALK (9255).
TEAM CAPTAIN HANDBOOK 13FUNDRAISING
TEAM FUNDRAISING
Team fundraisers are a great way to help team have everyone bring in toonies. Closest toonie to
members reach and exceed their goals. the prize wins and you keep all of the toonies.
Funds raised as a team can be allocated across the • Fundraising Challenge: set up a challenge
group to help meet the overall fundraising goal. amongst team members and offer a prize.
Ideas for team fundraising: • Afternoon Pick-me-up Cart: buy baked
• Bake Sale: sell cookies, muffins, cakes, goods and go around with a cart at 3 pm and sell
cupcakes etc. the treats!
• Dress Down Days: hold these weekly, bi-weekly, • Work Lunches and Potluck: have an amateur
monthly and collect a minimum donation to wear chef on your team? Have them make their
jeans. Establish amount to charge depending on specialty and sell it per plate.
the frequency.
• Silent Auction and Ticket Draws: Obtain
• Toonie Toss Game: get a big prize donated donated prizing and have a silent auction or sell
(i.e. gift basket) and set it up across a large room, tickets to win the prize.
TEAM CAPTAIN HANDBOOK 14CELEBRATE SUCCESS
DON'T FORGET TO CELEBRATE SUCCESS!
• Some teams organize pre or post-OneWalk
celebrations to recognize employee participation.
• In addition, during OneWalk, teams usually gather
at the finish line to celebrate together.
• We encourage companies to recognize the team’s
success via internal communications following
OneWalk, such as an email from the executive
sponsor to all employees.
TEAM CAPTAIN HANDBOOK 15HOW TO REACH US
• If you have any questions, please feel free to
reach out to us.
• We’re here to support you and your team along
this journey and look forward to cheering your
team on as they cross the finish line in September!
Walker Coaches
416-815-WALK (9255)
Mindy Webber
Manager, Business Development
416-946-4523
mindy.webber@thepmcf.ca
TEAM CAPTAIN HANDBOOK 16You can also read
