Taiwan 2020 Riesling Week
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
R i e s l i n g We e k Ta i w a n 2 0 2 0
C A M PA I G N 2 0 2 0 AT A G L A N C E
1 42
1 1 D AYS
RIESLING W E E K PRESS MINI W E B S I T E ONLINE
L AUNCHING A D VE R TISING
EVENT
Organizing the Riesling O n t h e 15th July, w e invite C re ate a m i n i w e b s i te F r o m t h e 15th J u n e to 2 8 t h July. W e w o r k
w e e k f r o m t h e 16th to 2 6 t h 20-25 w i n e K O L a n d w h i c h contains the w i t h 4 websites, W i n e & Taste, W i n e o n
J u l y in Taipei. Re c r u i t 10-15 f o o d i e s to a co c kta i l a n d i n fo r m at i o n of t h e R i e s l i n g Table, P 9 . c o m a n d U n i t e d D a ily N e w s to
re st a u ra nt s , wine bars s h a re t h e n e w s w i t h t h e m . week, Riesling as g ra pe p r o m o t e t h e e ve nt b y p u b l i s h i n g articles
a n d 6 0 - 7 0 w i n e s h o p s to Wo r k w i t h different o n l i n e variety, related events, o n their w e b s ite s a n d F a c e b o o k p a g e ,
join t h e p ro g ra m . p l a t fo rm s a n d K O L s to p a r t i c i p a n t restaurants’ s e n d i n g newsletters to their m e m b e r s a n d
p r o m o t e t h e event. i n fo r m at i o n a n d their s e n d p u s h m e s s a g e to their L I N E @
s p e c i a l offer. subscribers. W e also p l a n n e d to p r o m o t e
t h e w e b s i te o n F a c e b o o k a d v e r t i s e m e n t
a n d G o o g l e a d w o r d s to ta rget c o n s u m e r s
w h o are p a s s i o n ate a b o u t w i n e a n d
gourmets.
2
RIESLING W E E K -CONCEPTS
C onc epts
★ O r g a n i z i n g t h e R i e s l i n g w e e k to i n c l u d e re st a u ra n t s , w i n e b a r s a n d w i n e s h o p s in t h e p r o g r a m to p r o m o t e t h e
i d e a of G e r m a n w i n e a “ m u s t have” s u m m e r w i n e drink.
★ Pa r t i c i p a t i n g s h o p s n e e d to p rov id e a p r o m o t i o n p l a n or s p e c i a l m e n u d u r i n g R i e s l i n g We e k a n d c a n receive s o m e
p o int of sales m ater i a ls to d e co rate their restaurant/ s h o p s a n d s o m e g o o d i e s to g i v e o u t to their clients. T h e y c a n
also b e n e fi t f r o m t h e collective p r o m o t i o n of t h e e ve n t to i n c re a se t h e p op u larit y of their restaurant/ shops .
★ C o o rd i n at i o n w i t h im p o r te rs a n d distributors w h i c h provid e p ro m o t i o n p l a n s d u r i n g R i e s l i n g W e e k a n d p u b l i s h
their info r m at io n o n t h e m i n i website.
Details
★ D a t e a n d place: 18th to 2 6 t h J u l y in Taipei
★ N u m b e r of particip ate restaurant/ sh ops: 10-15 restaurant/bars a n d 6 0 - 7 0 w i n e s h o p s
★ O n l i n e p r o m o t i o n time: 15th J u n e to 2 6 t h J u l y
★ M e t h o d s of p ro m ot i o n : 5 K O L articles p ro m o t i o n , E m a i l i n g to T&S 2 0 0 0 professionals in d a t a b a s e
Wo r k w i t h 4 websites, W i n e & Taste, W i n e o n Table, P 9 . c o m a n d U n i t e d D a ily N e w s to p r o m o t e t h e event.
★ P O S M to create for partners’s d e c o rat i o n u s a g e : ta b l e tent, l o g o stickers, ice b u c ke t
★ P O S M to create for c o n s u m e r good ies: c o r k screw, d ro p st o p
★ P O S M to order f r o m DW I : poster, w i n e r y m a p , bottle tag , ice b a g , s p a r k l i n g w i n e cork, w i n e coasters, p a p e r b a g ,
b ro c h u re
3
POS MATERIAL
D e c o ra t i o n for re sta u ra nt , w i n e bar, w i n e s h o p a n d p r e s s c o n f e r e n c e :
ice b u c ke t table tent stic ker p o s ter map bottle t a g W i n e coaster b ro c h u re paper b a g
G o o d i e s for c o n s u m e r s :
s p a r k l i n g w i n e co r k ice b a g co r k s c re w D r o p sto p
4
MINI W E B S I T E - www.rieslingweek.tw
Landing page Map
5
MEDIA PARTNERS
W I N E O N TA B L E W I N E & TA S T E
Ta r g e t A u d i e n c e
Ta r g e t A u d i e n c e
★ 5 9 0 0 followers o n F B
★ 175,000 Month ly U n i q u e visit
★ 1200 s u b s c r i b e rs of newsletter
★ 35749 followers o n F B
★ 9 0 0 s u b s c r i b e rs of L i n e @
★ 75,000 s u b s c r i b e rs of newsletter
★ G e n d e r : F e m a l e 59% , m a l e 41%
★ 5,700 s u b s c r i b e rs of L i n e @
★ Majority a ge : 52% of c o n s u m e r b e t w e e n 2 5 - 4 4 years old
★ 4 0 0 wine club m e m b e r
★ Description : Pe o p l e w h o are interested in w i n e a n d g o u r m e t , a n d
★ G e n d e r : F e m a l e 43% , m a l e 57%
o p e n to explore different t y p e of c u i s i n e s a n d wines; t h e y e njoy
★ Majority age : 6 0 % of c o n s u m e r b e t w e e n 25-50 years old
h i g h qua lity life a n d p u rs u e u n i q u e experience. T h e s e p e o p l e
★ Description : Pe o p l e w h o are interested in w i n e b u t aren’t exp e rt in
u s u a lly h a v e m o r e p u r c h a s i n g power.
wine. T h e y rely o n me d i a’s or kol’s r e c o m m e n d a t i o n b u t o p e n to try
n e w p rod u cts . T h e y prefer w i n e s w h i c h are g o o d valu e for m o n e y
b u t t h e y are p os s ib le to b e e d u c a t e d to p u r c h a s e m e d i u m to h i g h
p r i c e d w i n e o n c e t h e y k n o w m o r e a b o u t t h e w i n e t h e y buy.
https:/ w w w.w in eontab le.com.t w/
* W h a t is L i n e @
It is a b u s i n e s s a c c o u n t like t h e a c c o u n t o n We c h at .
C o n s u m e r s c a n join t h e a c c o u n t to receive p r o d u c t a n d
e ve n t information, ord er g o o d s a n d s e n d m e s s a g e s to t h e
shop.
https:/ w w w.win e ntaste .com/
6
MEDIA PARTNER
P 9 .c o m .tw United Daily n e w s
Ta r g e t A u d i e n c e Ta r g e t A u d i e n c e
★ 100,000 s u b s c r i b e d m e m b e r s ★ 1,270,000 Daily u n i q u e visit o n we bs ite
★ 62,600 p a g e s v iews / d a y ★ 5 0 , 0 0 0 s u b s c r i b e rs m e m b e r
★ 25561 F B followers ★ I n average, p e o p l e s p e n t 14.7 m i n u t e s o n this a p p in e a c h visit
★ 4 8 0 0 s u b s c r i b e rs of L i n e @ ★ G e n d e r : F e m a l e 47% , m a l e 53%
★ G e n d e r : F e m a l e 28% , m a l e 72%
★ Majority a ge : 6 9 % of c o n s u m e r b e t w e e n 25-45 years old ★ Description : O n t h e living p a g e , it attracts p e o p l e w h o are
★ Description : Pe o p l e w h o are interested in w i n e a n d spirits a n d interested in top ics a b o u t g o o d livin g quality, latest o p e n i n g ,
l o o k i n g for a g o o d d e a l online. T h e y prefer w i n e s w h i c h are g o o d restaurant, p l a c e to visit d u r i n g t h e we e ke n d s , w i n e a n d
va lu e for m o n e y a n d p os s ib le to a c c e p t to n e w p rod u cts . gourmet...etc.
https:/ u d n .com/n ews /in d ex
https:/ www.p9.com.tw/Index.aspx 17
GET IN TOUCH!
WEBSITE
www.rieslingweek.tw
C r y s t a l Ts a i
crystal.tsai@terroirns.com
Contacts: Maelle Huang
maelle.huang@terroirns.com
+886-2-27181481
You can also read
