Step-Up Fraud Prevention Made Easy - Low-Cost Implementation of an Identity Validation System

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Step-Up
Fraud Prevention
Made Easy
Low-Cost Implementation
of an Identity Validation System
“ By leveraging the
validation software 72%
of previously suspicious
actors dropped off when
 challenged to provide
        their ID
                  ”
           Head of Risk, Namecheap.com
Executive Summary
This whitepaper outlines the implementation of a     (Personally Identifiable Information) security, and
fraud prevention system that uses commercially       increased the risk of fraudsters bypassing the
available technology from Validation.com to          step-up challenge.
request ID for higher-risk transactions.
                                                     Implementing the Validation system at Namecheap
As the world’s second-largest domain registrar       has been a strong fraud deterrent: 72% of fraud
by domains managed, Namecheap is a target for        suspects drop off transactions when challenged
fraudsters looking to test stolen credit cards.      for ID, with no revenue loss. Namecheap has
Namecheap’s fraud process has a step-up              identified serial fraudsters while improving PII
challenge, which occurs when a transaction           security and maintaining GDPR compliance.
receives a high risk score from automated fraud
detection tools.                                     Validation’s patent-pending method of requesting
                                                     a user’s image, photo ID, and credit card ‘proof of
The old step-up challenge methodology involved       possession’ helps Namecheap’s fraud team to
uploading images via email, which had poor PII       validate customers with their own eyes.

        Step-up challenge:

        A fraud prevention method
        where an ID request forms part
        of the fraud-prevention strategy.

        It can be implemented
        automatically or manually.

Copyright 2019 Validation.com. All rights reserved                                                   02
The Validation System
Implementation
Namecheap elected to implement the Validation                     a specific range after card authorization, but
system using the manual integration method, as                    before charging the card, and delivering the
this is the quickest time to market. It also requires             goods, the next step is to issue a step-up ID
minimal resources and technical expertise.                        verification challenge to the user.

The existing fraud process uses commercial                        A step-up ID verification requests an official ID
security tools to provide a risk score for every                  document (credit card, passport, driving license)
individual transaction. If the risk score falls within            and can potentially include a selfie.

                                                                        NEW ORDER

                                                                       NO               YES

                                                                              IS RISK
                                                                            SCORE OK?

                         REQUEST ID
      DID NOT                                        COMPLETE
     COMPLETE

                                           NO                   YES

      STOP                                             DOES                                   COMPLETE
     ORDER                                           ID PASS?                                  ORDER

At present, the Validation system requires no                     Clients who follow the link will receive a screen
fundamental change in the pre-existing process.                   prompt outlining the ID upload process under
Fraud agents log in to the system and generate                    GDPR legislation, which ensures informed
submission links, and send them over to their                     consent by anyone interacting with the system.
respective clients. Agents can then request multiple
types of ID based on their pre-existing criteria.                 The client is then asked to submit their ID.

Copyright 2019 Validation.com. All rights reserved                                                               03
Submission screens

                                                     Selfie
                                                     Take a selfie and fill the circle with
                                                     your face

                         SELFIE

                                                                                                         On the submission screen, the
                                                                                                         client is presented with a central
                                                                                                         outline to help properly position
                                                                                                         themselves for the photo. The
                                                                                                         remainder of the screen is
                                                                                                         blurred. Because of this blur,
                                                                                                         fraudsters may inadvertently
                                                                                                         reveal the misuse of their phones,
                                                                                                         printouts, or screens while the
                                                                                                         Validation process takes place.
                                                                          Take a picture!

                          After completing the submission, an agent receives notification
                          via email that the client’s application is complete.

    SELFIE

                                                                                              Fraud agents reviewing the ID submission
                                                                                              can now see multiple pictures before the
                                                                                              camera shutter initiation. They can now
                                                                                              review a series of pictures and either
                                                                                              approve, reject, or request a supervisory
                                                                                              review of the submission.
                        FAILED                                                                A submission approval would release the
                                                                                              order within Namecheap’s systems.
                                                                                              A rejection of the submission reasons of
                                                                                              suspected fraud would result in the user’s
                                                                                              transaction being denied.

Copyright 2019 Validation.com. All rights reserved                                                                                            04
Breakout
     Implementing a system
     that requires active use
     of on-device cameras
     creates an immediate
     deterrent effect, without
     a drop in sales.

                                                         28%
     72%
      of fraud suspects
                                                         Complete
                                                         submission

      drop off                                        Of the completed submissions

      transactions
      when asked for ID.

                                                     70% 30%
                                                     passed            stopped.

Copyright 2019 Validation.com. All rights reserved                                   05
Catching a
serial fraudster
Since Namecheap implemented the Validation system, multiple fraud attempts have been prevented.
Here’s an example of how our system has helped the company expose fraudulent behavior.

         The submissions below are illustrations of the review screens of user-generated submissions.

                                   SELFIE
       Submission 1

          SELFIE                                       PHOTO ID

                                                                         DRIVER LICEN
                                                                                     SE

                                                       180º

                              FAILED                                          FAILED

                                                                            In the first submission reviewed, a
       Submission 2                                                         transaction was flagged and
                                                                            subsequently failed as the man in
          SELFIE
                                                                            the selfie did not match his ID.

                                                                  In the second submission, the transaction
                                                                  failed as his selfie was fake – it was clearly a
                                                                  picture on his phone.

                              FAILED

Copyright 2019 Validation.com. All rights reserved                                                                   06
Submission 1                                                                                                                                                                                                                                               Submission 2

                SELFIE                                                                                                                                                                                                                                        SELFIE

                                                                                                                        FAILED                                                                                                                                                                               FAILED

                                     Also, his attempt to bypass the selfie
                                     submission stage was immediately spotted
                                     in the Validation timeline review.
                                                                                                                                                                                                                                                                              Submission 2
                                     Visual comparison tools revealed that he
                                     was the same individual from the first
                                     submission.
                                                                                                                                                                                                                                                                       PHOTO ID

                                                                                                                                                                                                                                                                                                                             I.D.
                                                                                                                                                                                                                                                                                                                  PERSONAL

                                  When reviewing the ID submission,
                                  it was clear that his ID was a picture on
                                  his phone.

                                                                                                                                                                                                                                                                                                                              PERSONAL I.D.

                                                                                                                                                                                                                                                                                                                                                                                  PERSONAL I.D.

                                                                                                                                                                                                                                                                       180º
                                                                                                                                                                                                                                                                               PERSONAL I.D.

       Submission 2
                                                                                                                                                                                                                                                                                                                                              PERSONAL I.D.

                                                                                                                                                                                                                                                                                                                                                              PERSONAL I.D.

                                                                                                                                                                                                                                                                                                                FAILED
         PHOTO ID
                                                                            Message:
                                                                            Order XUY-SV1-323 requires
                                                                            more information

                                                                                                                                                                                                                                                                              A review of the timeline revealed another
                                                                                                                                                                                                                                                                              transaction that was being conducted
                                                                                                                                                                                                                                                                              with Namecheap, and this transaction
                                                                                                                                                                                                                                                                              also failed as it was in conjunction with a
                                                                                                                                                                                                                                                                              known fraudster.
                                                                                                                                                                                                                                                                                Message:
                                                                                                                                                                                                                                                                                Order XUY-SV1-323 requires
                                                                                                                                                                                                                                                                                more information
                                                                                                                                                                                                                                                                                                                                                                                                            Message:
                                                                                                                                                                                                                                                                                                                                                                              Message:                      Order XUY-SV1-32
                                                                                                                                                                                                                                                                                                                                                                              Order XUY-SV1-323 requires    more information
                                                                                                                                                                                                                                                                                                                        Message:
                                                                                                                                                                                                                                                                                                                                                                              more information
                                                                                                                                                                                                                                                                                                                        Order XUY-SV1-323 requires
                                                                                                                                                                                                                                                                                                                        more information

                  Message:
                  Order XUY-SV1-323 requires
                  more information                                                                                                                                    Message:
                                                                                                            Message:                                                                               Message:
                                                                              Message:                                                                                Order XUY-SV1-323 requires
                                                                                                            Order XUY-SV1-323 requires                                                             Order XUY-SV1-323 requires

                                                                                                                                                                                                                                                             180º
                                                                                                                                         Message:                     more information                                          Message:
                                                                              Order XUY-SV1-323 requires    more information                                                                       more information
                                               Message:                                                                                  Order XUY-SV1-323 requires                                                             Order XUY-SV1-323 requires
                                                                              more information
                                               Order XUY-SV1-323 requires                                                                more information                                                                       more information
                                               more information

         180º

                                                                                                           FAILED

                                                                                                                                                                                                                                                                                                                                                                                                           FAIL
Copyright 2019 Validation.com. All rights reserved                                                                                                                                                                                                                                                                                                                                                  07
Submission 2

           CREDIT CARD FRONT ONLY

                                                               The credit card number associated with this transaction
                                                               has now been added into the watchlist of another tool
                                                               for future reference.

                                    FAILED
                                                                        Submission 3

                           SELFIE                                PHOTO ID

3

                                                                                                                                                      PERSONAL I.D.

                                                                                                                                                                                    PERSONAL
                                                                                                                                                                                               I.D.

                                                                         PERSONAL
                                                                                    I.D.

                                                                                           PERSONAL          PERSONAL
                                                                                                      I.D.              I.D.
                                                                                                                                                               PERSON
                                                                                                                                                                        AL
                                                                                                                                                                             I.D.

                                                                 180º
                                                                                                                                 PERSON                                                                                 PERSONAL
                                                                                                                                          AL                                                                                       I.D.
                                                                                                                                               I.D.

                                                                                                                                                                                                      PERSONAL
                                                                                                                                                                                                                 I.D.

                                             FAILED                                                                            FAILED

           Another fraudulent transaction was detected when a flagged card was used in conjunction with another
           account. Once again, a manual challenge was issued to this individual. In this case, the person submitting
           their ID was the legitimate credit card holder, but he was also responsible for previous fraudulent attempts.
           Consequently, the transaction was denied and his account was suspended in keeping with terms of service.

            The Namecheap fraud team can now identify this type of behavior more easily without process disruption.

           Conclusion
           When Validation.com becomes part of an in-depth fraud prevention strategy, its step-up challenge method
           has proven to be effective at exposing fraudulent behavior. As previously mentioned, since implementing
           Validation.com, Namecheap has prevented multiple fraud attempts without experiencing any drop in sales.

           Implementation as part of a fraud prevention strategy is seamless, requiring fraud agents only to generate
           submission links in the Validation system, and forward them on to clients. The client’s ID submission – a series
           of photos – can be reviewed quickly and easily for any suspicious activity.

           Setting up Validation is fast, with no additional resources or technical training required for fraud teams. This
           makes it an affordable measure for preventing fraud, chargebacks, and protecting customers.

    Copyright 2019 Validation.com. All rights reserved                                                                                                                                                                                    08
About Validation.com
Validation.com is custom-designed client document                 and takeover prevention, Validation.com is quickly
management platform. With a security first focus,                 becoming a security tool of choice for well-known
partners of Validation.com are able to engage                     companies across a number of industries.
with their users to validate documents and
manage them securely. Our goal is to bring our                    As a product of NC Labs, the R&D arm of Namecheap
partners and their users face to face, allowing more              Inc., Validation.com has carried forward the
than just documents to be validated.                              values and pillars of trust, truth & transparency,
With uses in the e-commerce space preventing fraud                which have been core to nearly 20 years of its
and chargebacks, KYC applications, account creation               operation as a domain name registrar.

   Validate your
   customers not just
   their documents
                                            Prevent Chargebacks      KYC / Identity proofing   Stop account take overs

      Get in touch today Partners@validation.com or visit www.validation.com to find out more.

About Namecheap
Namecheap is an ICANN-accredited domain                           over 10 million domains under management,
registrar and technology company founded in                       Namecheap is among the top domain registrars
2000 by CEO Richard Kirkendall. It is one of the                  and web hosting providers in the world.
fastest-growing American companies according                      Namecheap offers a full selection of popular and
to the 2018 Inc. 5000. Celebrating nearly two                     unique domains, along with fully featured hosting
decades of providing unparalleled levels of                       packages, SSL security certificates, WhoisGuard
service, security, and support, Namecheap has                     privacy protection, and more–all at some of the
been steadfast in customer satisfaction. With                     lowest prices in the industry.

                Find out more about Namecheap products at www.namecheap.com

Copyright 2019 Validation.com. All rights reserved                                                                       09
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