Sponsorship Opportunities - Millwall Lionesses Football Club
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Millwall Lionesses Football Club
Sponsorship Opportunities
ABOUT US
Millwall Lionesses Football Club is a part-time English women's football club based at St Paul’s
Sports Ground, Rotherhithe south-east London.
…we play in the Eastern Region Women’s League, Women’s FA Cup and other cup competitions…
…Founded 47 years ago in 1973, the club has a rich history having won the
Women’s FA Cup in 1991 and 1997…
The long term aim of the club is to become a full-time professional team to
facilitate promotion to the Tiers 2 & 1 of the pyramid.
Our Sponsorship opportunities provide businesses with a unique
opportunity to engage with a local, loyal and passionate community.
We are keen to build strong, lasting partnerships as we make our
way back to where we belong and we’d love to have you with us on
our journey!
If you have any interest in a potential partnership, no matter how
big or small, please don’t hesitate to get in touch and we’ll be happy
to put together the package that is suitable for you!
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LOCATION
Millwall Lionesses is the closest women’s football club to the City
of London business community and iconic landmarks; The Shard,
Walkie Talkie, The Gherkin, London Bridge and 02 Arena.
Situated in two of the UK’s most ethnically diverse boroughs:
The London Borough of Southwark and The London Borough of
Lewisham (a combined population of 500,000).
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INSPIRATIONAL ROLE MODELS
Our Lionesses are important role models to young girls and women in
the local communities in which they both live and represent…
• Role models in sport are important, so having Millwall Lionesses player
ambassadors working in the local community is key as well as working
outside of the local community…
• Our players often stay behind after matches to meet fans, have photos
taken and sign autographs…
• Our players have received international recognition in the past
demonstrating that playing for your country is a realistic goal for young
girls and women in our community…
• Our players can be a valuable asset in broadening the appeal of your
marketing campaign…
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PROVIDING A PATHWAY FOR GIRLS
AND WOMEN INTO FOOTBALL…
Women’s football is the 4th largest participation sport in the UK…
2.89 million women and girls play football on a regular basis in the UK…
• Millwall Lionesses were the first club in the country to open a Girl’s Centre of
Excellence, allowing talented players from the age of eight, to have a
development pathway right through to senior level…
• Many graduates of the Lionesses’ youth system have gone on to achieve
honours, both on an international and domestic stage, including such
legends of the women’s game as Hope Powell, Pauline Cope, Mary
Phillip and Katie Chapman…
• This provides a fantastic opportunity for your brand to be associated
with a family-orientated club which provides a pathway for young
girls and women to reach their aspirations via a pathway into
sport…
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AN IMPORTANT
COMMUNITY ASSET…
Our club is an important asset to the local and wider community…
• Our pricing policy for our Millwall Lionesses matches is intended to
ensure that families from the most disadvantaged backgrounds can
attend our games…ensuring that the club is an asset for the whole
community…
• Our players act as ambassadors of the club and frequently attend
events at schools, football sessions and community events in South
East London, Kent and Sussex…
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WHY PARTNER WITH US?
We feel we have a lot to offer our prospective partners to help get your brand out to a wider audience.
The following information may also give you some insight into the benefits of each package and help
you to choose the one that is right for you.
Men’s Programme
• The Lionesses have a dedicated space within the programmes sold at Millwall
men’s home matches and we can offer a regular space here for the entire
season.
• The total attendance for Millwall men’s fixtures was 366,305 for the
2018/2019 season, an average of 13,624 per game.
Advertising Boards
• As well as Millwall Lionesses, St. Paul’s Sports Ground is also the
home to Fisher FC and hosts numerous other football
matches the ground is always in use. Any advertising board
purchased as part of a package will be permanent and visible to
all attendees.
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WHY PARTNER WITH US?
Social Media Reach
Two Twitter accounts totalling more than 11,000 followers
Two Instagram accounts with almost 2,000 followers
An expert social media team who can offer a tailored, scheduled promotion
of your brand.
Media Links
We also have partnerships with the following media outlets who can support in
the social media promotion of your brand:
Vavel – 10,000 followers
She Kicks – 25,000 followers
South London Press – 28,000 followers
Southwark News – 23,000 followers
News Shopper – 81,000 followers
The Women’s Football Yearbook – 7,500 followers
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AVAILABLE SPONSORSHIP ASSETS
Back of shirt sponsor Shirt sleeve sponsor Shorts sponsor
Club Partnership Advertising boards Player & Staff sponsor
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AVAILABLE SPONSORSHIP ASSET
BACK OF SHIRT
Principle back of shirt sponsor benefits include:
• Your name and/or corporate logo on the back of the first team home and away shirts
• Your name and/or corporate logo on all training and staff wear
• Promotional player appearances
• Pitch side Advertising Board
• Advertising space in the Millwall men’s team programme
• Web-site advertisement and link
• Regular social media promotion
Cost per season: £3.5k + VAT
All packages can be adapted to suit your needs and we also can offer bespoke packages to suit any budget.
Contact commercial@millwall-lionesses.com for full details and availability.
10AVAILABLE SPONSORSHIP ASSET
SHIRT SLEEVE
Principle front of shirt sponsor benefits include:
• Your name and/or corporate logo on the sleeve of the first team home and away shirts
• Promotional player appearances
• Pitch side Advertising Board
• Advertising space in the Millwall men’s team programme
• Web-site advertisement and link
• Regular social media promotion
Cost per season: £2.5k + VAT
All packages can be adapted to suit your needs and we also can offer bespoke packages to suit any budget.
Contact commercial@millwall-lionesses.com for full details and availability.
11AVAILABLE SPONSORSHIP ASSET
SHORTS
Principle shorts sponsor benefits include:
• Your name and/or corporate logo on the shorts of the first team home and away shorts
• Promotional player appearances
• Pitch side Advertising Board
• Advertising space in the Millwall men’s team programme
• Web-site advertisement and link
• Regular social media promotion
Cost per season: £2.5k + VAT
All packages can be adapted to suit your needs and we also can offer bespoke packages to suit any budget.
Contact commercial@millwall-lionesses.com for full details and availability.
12AVAILABLE SPONSORSHIP ASSET
CLUB PARTNERSHIP
Club Partnership benefits include:
• Names as an official main partner of the Millwall Lionesses for the 2020/21
season
• Promotional player appearances
• Logo and advertising space on our website
• Advertising space in the Millwall men’s team programme
• Regular social media promotion
Cost per season: £1k + VAT
All packages can be adapted to suit your needs and we also can offer bespoke
packages to suit any budget.
Contact commercial@millwall-lionesses.com for full details and availability. 13
13AVAILABLE SPONSORSHIP ASSET
ADVERTISING BOARDS
Advertising Boards benefits include:
• Permanent use of advertising space on the perimeter of the pitch (we’ll
provide the boards)
• Logo and advertising space on our website
• Regular social media promotion
Cost per season: £600 + VAT
All packages can be adapted to suit your needs and we also can offer bespoke
packages to suit any budget.
Contact commercial@millwall-lionesses.com for full details and availability. 14AVAILABLE SPONSORSHIP ASSET PLAYER & STAFF SPONSORSHIP Principle Player & Staff sponsorship benefits include: • Your name and/or corporate logo on the sponsored player or staff’s profile page • Social media promotion from the club and sponsored player • Meet and greet with the chosen player or staff member • Receive a signed shirt Cost per season: £200 + VAT All packages can be adapted to suit your needs and we also can offer bespoke packages to suit any budget. Contact commercial@millwall-lionesses.com for full details and availability. 15
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