Social Media Tool Kit - COULD TICKS BE THERE? BE TICK AWARE!

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Social Media Tool Kit - COULD TICKS BE THERE? BE TICK AWARE!
COULD TICKS BE THERE? BE TICK AWARE!

        National Tick Awareness Month

                 Social Media Tool Kit
We have created ready-to-share social media posts for your clinic. Just copy and paste
 the content into your social media channel and start engaging with your followers.

                            Tool Kit Includes:
                  • 8 posts and images
                  • How to save images and text from this PDF
                  • How to add images and text to social channels
                  • How to create a poll
                  • How to post on Instagram
                  • Social media best practices

                                                                              BROUGHT TO YOU BY
Social Media Tool Kit - COULD TICKS BE THERE? BE TICK AWARE!
National Tick Awareness Month                                                                                     Social Media Tool Kit

                                                                      Available as                                                                          Available as

                Veterinary Clinic                                                    VIDEO              Veterinary Clinic                                                  IMAGE
                Monday, March 1                                                                         Monday, March 8

     Today is the first day of the National Tick Awareness Month! “Could ticks                The Western blacklegged tick and the Rocky Mountain wood tick are
     be there? Be tick aware” is the focus of this new campaign. Stay tuned for      IMAGE    commonly found in Western Canada. Check the potential tick activity in
     more information and in the meantime, watch this video!                                  your area today so you can help protect your pet and your family members!
     #couldticksbethere #betickaware #yourvetknowsticks                                       #couldticksbethere #betickaware #yourvetknowsticks

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            284

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                                                                                             Monday March 8th, 2021
    Monday, March 1st, 2021                                                                  Post for Western Canada:
    Today is the first day of the National Tick Awareness Month!                             The Western blacklegged tick and the Rocky Mountain
    “Could ticks be there? Be tick aware” is the focus of this                               wood tick are commonly found in Western Canada. Check
    new campaign. Stay tuned for more information and in the                                 the potential tick activity in your area today so you can help
    meantime, watch this video! #couldticksbethere                                           protect your pet and your family members!
    #betickaware #yourvetknowsticks                                                          #couldticksbethere #betickaware #yourvetknowsticks
    Link to: https://youtu.be/AYahHvIzjaM                                                    Link to: https://tickmaps.ca

                                                                                             Post for Eastern Canada:
                                                                                             The Blacklegged tick is the most common tick species
                                                                      Available as           found from Ontario to Eastern Canada. It loves wooded
                                                                                             areas and leaf litter and is the species responsible for
               Veterinary Clinic                                                     IMAGE   transmitting Lyme disease to pets and people. Check the
               Thursday, March 4
                                                                                             potential tick activity in your area today!
     Fields, forest, hiking trails and parks. These are just a few places where              #couldticksbethere #betickaware #yourvetknowsticks
     ticks might want to be. Did you know that different tick species have                   Link to: https://tickmaps.ca
     preferred locations and habitats where they can to establish and thrive?
     Discover the tick risk in your area!
                                                                                                                                                            Available as
     #couldticksbethere #betickaware #yourvetknowsticks

                                                                                                        Veterinary Clinic                                                  IMAGE
                                                                                                        Thursday, March 11

                                                                                              A recent survey collected tick submissions from clinics across Canada to
                                                                                              help determine what tick species are found on dogs and cats. Let’s have a
                                                                                              look at (name of province) here!
                                                                                              #couldticksbethere #betickaware #yourvetknowsticks

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    Thursday, March 4th, 2021
    Fields, forest, hiking trails and parks. These are just a few
    places where ticks might want to be. Did you know that
    different tick species have preferred locations and habitats
    where they can to establish and thrive? Discover the tick                                        201
    risk in your area!
    #couldticksbethere #betickaware #yourvetknowsticks                                                     Like                Comment                    Share
    Link to: https://ticktalkcanada.com/geographic-expansion
                                                                                             Thursday, March 11th, 2021
                                                                                             A recent survey collected tick submissions from clinics across
                                                                                             Canada to help determine what tick species are found on
                                                                                             dogs and cats. Let’s have a look at (name of province) here!
                                                                                             #couldticksbethere #betickaware #yourvetknowsticks
                                                                                             Link to: https://ticktalkcanada.com/geographic-expansion
National Tick Awareness Month                                                                                       Social Media Tool Kit

                                                                       Available as                                                                               Available as

               Veterinary Clinic                                                      IMAGE               Veterinary Clinic                                                      VIDEO
               Wednesday, March 17                                                                        Thursday, March 25

     Quiz time! Ticks can be found in the following habitats:                                  It’s finally Spring! Time to get outside and enjoy the outdoors by visiting
                                                                                               your favourite park, going for a walk, hike or simply staying in your             IMAGE
                                                                                               backyard to play with your dog. Is your pet at risk for ticks in your own
                                                                                               backyard? Watch our video to learn more!
                                                                                               #couldticksbethere #betickaware #yourvetknowsticks

              Wooded areas                              Tall grasses

              Leaf litter                               All of the above
                                                                                                       298

            325
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                                                                                              Thursday, March 25th, 2021
                                                                                              It’s finally Spring! Time to get outside and enjoy the
    Wednesday, March 17th, 2021                                                               outdoors by visiting your favourite park, going for a walk,
    Quiz time! Ticks can be found in the following habitats:                                  hike or simply staying in your backyard to play with your
    a. Wooded areas                                                                           dog. Is your pet at risk for ticks in your own backyard?
    b. Leaf litter                                                                            Watch our video to learn more!
    c. Tall grasses                                                                            #couldticksbethere #betickaware #yourvetknowsticks
    d. All of the above                                                                       Link to: https://youtu.be/ji5F_k59wgk
    #couldticksbethere #betickaware #yourvetknowsticks

                                                                                                                                                                  Available as
                                                                       Available as

                                                                                                          Veterinary Clinic                                                      IMAGE
               Veterinary Clinic                                                      IMAGE               Wednesday, March 31
               Monday, March 22
                                                                                               Today is the last day of National Tick Awareness Month. Hopefully, the
     Thanks for participating in our quiz! Ticks can be found in wooded areas,                 information we shared this month has helped you be more “tick aware”!
     leaf litter and tall grasses. They can be found in rural, suburban and even               Don’t forget that your veterinary team is there to answer your questions
     urban areas if the right habitats are present. Be tick aware wherever you                 every month of the year. And visit ticktalkcanada.com for helpful videos
     are! #couldticksbethere #betickaware #yourvetknowsticks                                   and resources to keep your pet, and your family, protected against ticks.
                                                                                               #couldticksbethere #betickaware #yourvetknowsticks

                                                                                                       183

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                                                                                              Wednesday March 31st, 2021:
            425                                                                               Today is the last day of National Tick Awareness Month.
                                                                                              Hopefully, the information we shared this month has helped
                  Like                  Comment                    Share                      you be more “tick aware”! Don’t forget that your veterinary
                                                                                              team is there to answer your questions every month of the
                                                                                              year. And visit ticktalkcanada.com for helpful videos and
    Monday, March 22nd, 2021
                                                                                              resources to keep your pet, and your family, protected against
    Thanks for participating in our quiz! Ticks can be found in
                                                                                              ticks. #couldticksbethere #betickaware #yourvetknowsticks
    wooded areas, leaf litter and tall grasses. They can be found
                                                                                              Link to: https://ticktalkcanada.com
    in rural, suburban and even urban areas if the right habitats
    are present. Be tick aware wherever you are!
    #couldticksbethere #betickaware #yourvetknowsticks
National Tick Awareness Month                                                        Social Media Tool Kit

    How to Save Images & Text from this PDF
            Save this PDF to your computer (on your
            “Desktop” or other location of your choice).

            Open the file. Click on the Attachment icon
            to view a list of images and animations.                   March 1.jpg
                                                                       March 1.mp4
                                                                                                                                                             March 1.jpg
                                                                                                                                                             March 1.mp4
                                                                       March 4.jpg                                                                           March 4.jpg
                                                                       March 8.jpg                                                                           March 8.jpg
            Shift-click on all the file names and click “Save          March 11.jpg
                                                                       March 17.jpg
                                                                                                                                                             March 11.jpg
                                                                                                                                                             March 17.jpg
            Attachment” icon. Choose the location where                March 22.jpg                                                                          March 22.jpg

            you want to save the files.
                                                                       March 25.jpg                                                                          March 25.jpg
                                                                       March 31.jpg                                                                          March 31.jpg

            Next, highlight the text you wish to post.
            Right-click on the text and select “Copy”.
                                                                                                           STEP 2                                                           STEP 3

    How to Add Images & Text to Social Channels
            Log into your social media account.
                                                                 NATIONAL TICK AWARENESS MONTH

            Right-click in the text field and select “Paste”.          Today is the first day of the National Tick Awareness Month! “Could ticks be there?
                                                                       Be tick aware” is the focus of this new campaign. Stay tuned for more information

            Adjust line breaks and spacing as required.
                                                                       and in the meantime, watch this video!
                                                                       #couldticksbethere #betickaware #yourvetknowsticks

            Make sure that your post includes the
            hashtags: #couldticksbethere, #betickaware,
            and #yourvetknowsticks

            Click on the “Add photo/video” icon. Select
            the image (.jpg) or animation (.mp4) you
            previously saved. For videos, make sure to
            title your video and add the post text as your      STEP 4
            video description.                                  When adding your video make sure to specify the
                                                                thumbnail you want to show when the video is not
                                                                playing.
            Both the image and the text should now be
            visible in the post preview area. Finish by
            posting or tweeting live.

    How to Create A Poll (Facebook)
            Click to compose a new post and select                    Select the duration of time for the poll
            the “Poll” option from the post type list.                to be active, and when finished click
                                                                      “Share”.
            Type in your question and answer
            options into the form.
National Tick Awareness Month                                          Social Media Tool Kit

   How to Post on Instagram
            Click on the “+” sign at the bottom                 Where it says “Write caption” you can add
            of your screen to start creating a                  the text for your post.
            new post.

            Add the photo(s) or video you                       When finished creating your post click
            would like to post, and click “Next”.               “Share” to upload the content. You can
                                                                also link your Instagram account to
                                                                Facebook and/or Twitter to have any post
            If you want to edit or add filters to your          from Instagram uploaded to that platform
            post, you can otherwise click “Next” to             automatically.
            skip this step.

   Social Media Best Practices
   Let us help you with your social media. We have created images, animations and prewritten content so
   you can quickly and easily help bring awareness to your followers for the month of March (National Tick
   Awareness Month).

   OVERVIEW
   Pick the channel that best works      Facebook: ages 18-44. Connect with people.
   for your business goals. All of
   them have something a bit             Instagram: age 35 and under. Photo-sharing.
   different to offer.

   FACEBOOK
   With over 2 billion monthly users Best Practices
   Facebook is pivotal for small
                                     • Best time to post: Thursday and Fridays from 1-3 p.m.
   businesses. Target your audience,
   promote services and enhance      • Post with a purpose: Post useful information, and content
   recognition.                        they will remember like stories or statistics.
                                     • Interact with your followers: Respond to questions/concerns
                                       as well as to positive/negative comments! Always be professional.

   INSTAGRAM
   It’s visual, simple and used by a    Best Practices
   younger generation. Go beyond
                                        • Best time to post: Daily from 3-4 p.m.
   the adorable pet photos - share
   your clinic’s mission and goals.     • Post relevant and frequent content.
                                        • Know your audience: Watch for trends daily from 3-4 p.m.
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