SPONSORSHIP OPPORTUNITIES 2021 - Brighton Fringe
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2021
SPONSORSHIP
OPPORTUNITIES
Hendrick’s Gin at Brighton Fringe
1
PHOTO: LISA WORMSLEY
2021 is when Brighton Fringe Celebrates.
OUR AUDIENCES
Age* 30% Male
We’re planning for the return of artists, venues, and
audiences and we have every reason to be optimistic Visitors
65+ 13% 69% Female
about the next festival. 35%
55-64 21%
25%
65%
45-54
Currently, we’re planning to scale the festival down.
We’ve included our 2019 figures, just to give an idea of 35-44 21%
the impact we have in Brighton and Hove. 25-34 13%
20-24 4% 1% Other/
Brighton Residents
All of this is to show where we’ve been, where we are 16-19 0.6% Prefer not to say
now, and what we can do for your brand in 2021.
71% of visitors spent Average of 4
All statistics, unless otherwise noted, are derived from our 2019 Audience
Survey, conducted online. 1-3 days in the city shows per
audience
member
2019 AT A GLANCE 22% of our
audience who stayed in
Brighton paid for 15% of visitors spent
accommodation 4-7 days in the city
4 163 233 269,628
WEEKS VENUES FREE EVENTS TOTAL TICKETS SOLD
1,034 4,774 365 £2.2M+
EVENTS PERFORMANCES WORLD PREMIERES OVERALL TICKET VALUE
604,008 Over 18% of our audience
TOTAL spent over £60 per
ATTENDANCES 5500 person on food, drink
mobile app users and travel
2
CULTURAL & SOCIAL OUTCOMES DIGITAL STATS:
Direct engagement in Brighton Fringe is
growing, with a 141% audience increase since 2014,
demonstrating our commitment to extending
Brighton Fringe is a truly
international festival, presenting events
from a diverse range of cultures.
98% of the audience agreed that
Brighton Fringe makes a positive
contribution to
301,819
UNIQUE VISITORS TO
the inclusivity and reach of the festival Brighton’s image*
In 2019 Brighton Fringe hosted 144 BRIGHTONFRINGE.ORG
international events from 35 countries
141%
AUDIENCE
604K
AUDIENCES
6.34%
AUDIENCE
2,204,905
GROWTH
IN 2019 MEMBERS WITH PAGE VIEWS
SINCE 2014 DISABILITIES †
* Stats from our 2019 online audience survey
5,500+
† Based on 2017-2019 online audience surveys APP USERS
88% of the audience believe Brighton
SOCIAL MEDIA:
Anytime the Wind can Change by The New Shadow Cabinet
Countries with events at Brighton Fringe 2019
Fringe helps to enhance the sense of
community in Brighton
55.4K
18 bursaries were offered to
PHOTO: 16 BEASLEY ST PHOTOGRAPHY (2020)
participants in 2019
TWITTER
11.8K
INSTAGRAM
92% of the audience agreed that
14.2K
Brighton Fringe
encourages greater
Over £22,000 of financial support participation in community
was given to participants in 2019 life and events* FACEBOOK
BRANDS WE HAVE WORKED WITH
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VENUE BOARD SPONSOR £1000
Venue Boards go up across Brighton & Hove at every Brighton Fringe
venue (165 venues in 2019). See your brand’s key messaging and logo
outside theatres, pubs, people’s houses and more!
165
VENUES ACROSS
BRIGHTON &
HOVE*
* Brighton Fringe 2019 stats
4
LAMPPOST BANNER SPONSOR £1000 OVER
100
See your logo across the whole of the city. We put up over 100 lamppost banners in LAMPPOST
BANNERS*
highly visible sites in the centre of Brighton and beyond.
* Brighton Fringe 2019 stats
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SECTION SPONSOR 16,000
OVER
These are curated campaigns focusing solely on ticket holders for certain genres.
Target your audience based on their interests. SUBSCRIBERS
TOTAL
# of Cost
Impressions*
By selecting this option you
Comedy 16,800 £1,000
will receive -
Theatre 28,980 £1,000
Childrens 6,048 £1,000 • Website branding on all
Cabaret & Variety 10,080 £500 shows of that genre
Event & Film 4,200 £250 • E-ticket branding on all
shows of that genre
Circus, Dance & Physical Theatre 16,800 £500
• App branding on all
Exhibitions 17,640 £250
shows of that genre
Lit & Spoken Word 1,260 £250
• Follow up genre specific
Music & Nightlife 10,080 £500 marketing emails
Tours 2,240 £250
Workshops 560 £250
*estimated from 2021
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SECTION SPONSOR EXAMPLES
These are curated campaigns focusing solely on ticket holders for certain genres.
Target your audience based on their interests.
This option will include your logo featured on an event page banner, your logo at the
top of an e-ticket email and 4 targeted genre follow up emails (example below).
SPONSORED E-TICKET EXAMPLE SPONSORED NEWSLETTER EXAMPLE
YOUR
LOGO
YOUR
LOGO
CHECK OUT ALL OF OUR COMEDY SHOWS AT
BRIGHTON FRINGE 2021!
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SOCIAL MEDIA PACKAGES FROM £100
Reach our combined audience of over 81,000 across our social media platforms.
We offer tailored packages based on your brands needs.
OVER OVER
OVER
55,400 14,200 11,800
TWITTER INSTAGRAM
FOLLOWERS FACEBOOK LIKES FOLLOWERS
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DIGITAL ADVERTISING
WEBSITE ADVERTS
Advertising on brightonfringe.org is a great way to
build awareness and increase exposure for your event. Box Advert - 200 x 200px
Slots availble from April - June. BOX ADVERT
MORE THAN MORE THAN
YOUR
ADVERT
£20*
HERE PER DAY
300,000 2.2M
UNIQUE WEB PAGE
VISITORS* VIEWS*
Leaderboard Advert
WEBSITE ARTWORK REQUIREMENTS
728 x 90px
Please provide adverts in JPEG or animated GIF format LEADERBOARD
at 72dpi. ADVERT
Send artwork to jamie.haas@brightonfringe.org
£40*
PER DAY
Artwork Deadline: No later than five days before your
YOUR ADVERT
YOUR BRAND HERE HERE
agreed upload date.
OVER 4000 EVENT DATES LISTED
* Exc. VAT
* Brighton Fringe 2019 stats
For more information about advertising, please contact our sales team on
01273 764 903 or email sales@brightonfringe.org 9
“...The value of creativity and community
feel somehow more vital than ever
before to help us cope and overcome
these challenges. So Brighton Fringe,
as a universal platform which supports
creators of all backgrounds and art
forms, invites everyone to celebrate
and enjoy.”
Julian Caddy, CEO
Alice in Wonderland: The Ballet by Lets All Dance
FOR MORE INFORMATION, CONTACT:
PHOTO: 16 BEASLEY ST PHOTOGRAPHY
ROBERT BATSON
01273 764903
ROBERT.BATSON@BRIGHTONFRINGE.ORG
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