SIGNAL VS. BRUIT: ÉQUITÉ DES GENRES DANS LE SPORT AU CANADA - ANN PEGORARO, PHD CO-DIRECTRICE, E-ALLIANCE CHAIRE LANG EN MANAGEMENT DU
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Signal vs. bruit: Équité des genres dans le sport au Canada Ann Pegoraro, PhD Co-Directrice, E-Alliance Chaire Lang en management du sport Université Guelph
“Le signal est la vérité. Le
bruit est ce qui nous
distrait de la vérité.”
Nate Silver, The Signal and the Noise:
Why So Many Predictions Fail—But Some Don't
Obscurité Distraction Mystère Clarté Wolfe, 2020 https://nolongerset.com/signal-vs-noise/
1 Canadien.ne sur 4 est une 3% - 13%
personne racisée des Canadien.nes
s’identifient comme
faisant partie de la
1.7M de personnes autochtones communauté
2SLGBTQ+
50.9% de femmes
Statistics Canada 2016 Census https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/index.cfm?Lang=E
LGBT Realities 2017 http://www.fondationjasminroy.com/
Médias
3.4 M de 1.1 M
spectateur.trice.s
2.7 M
9.2 M
1.24M 255K
363.8K 72.4K
https://firstsportz.com/tennis-from-raducanu-to-medvedev-check-out-who-gained-the-most-twitter-followers-during-the-us-open-
2021/
https://www.sportico.com/personalities/athletes/2021/emma-raducanu-us-open-social-media-1234639268/
4.4 M = 3.6 M
Finales de la
11.6% de coupe Stanley
Canadien.nes Finales EURO 2020
https://www.bleachernation.com/blackhawks/2021/07/09/2021-stanley-cup-final-tv-ratings-canadian-viewership-set-records-while-u-s-viewers-tuned-out/
https://awfulannouncing.com/soccer/euro-2020-viewers-ctv-tsn-univision.html
3.85% 11%
7.4%
des plus grands diffuseurs de sport au
92.6%
Canada font la couverture de Twitter
quant au sport féminin Sport masculin
Lebel & Pegoraro
@TSN_Sports @Sportsnet @StarSports @GlobeSports (projet en cours)Les médias ne nous disent pas quoi PENSER
MAIS les médias nous disent À QUOI penserParticipation
60 %
24
55.5 %
75 %
21
67 %Leadership
https://www.statista.com/chart/20018/canada-most-comfortable-with-female-leaders/
17% 47%
LES HOMMES
NE SONT PAS
PLUS
COMPÉTENTS
Darvin, L., Pegoraro, A. & Berri, D. (2018). Head Coach Gender and Individual
Player Performance: An investigation of the WNBA and NCAA Division I
Women’s Basketball Sex Roles Vol. 78, (7–8), 455–466N’ESPÉREZ PAS DE
GRANDS
CHANGEMENTS AVANT
30%
Une ou deux femmes sur une équipe ne change rien.
Pour permettre un réel changement institutionnel au
niveau de l’équité les femmes doivent au minimum
représentées 15-30% d’un CA d’un département, d’une
organisation ou d’une entreprise.
Tepper et al. 1993, DOI: 10.1111/j.1559-1816.1993.tb01072.x; Bowles et
al. 2007, DOI: 10.1016/j.obhdp.2006.09.001Organisations plus
15.9% anciennes
L’équité de
genre est
Plus haut revenu par associée avec
personne
44.9% de plus
grandes
Beaucoup plus jeunes ressources
Plus de membres
77.8%
Wicker P, Kerwin S. Women representation in the boardroom of Canadian sport governing bodies. Structural and financial
characteristics of three organizational clusters. Managing Sport and Leisure. 2020.Impact de la Pandémie 2037 +13 ans après l’objectif 2024
LA DIVERSITÉ
21% De hausse de rentabilité
dans les équipes de
direction diversifiées au
niveau des genres
de hausse de performance
33% dans les équipes de direction
diversifiées au niveau
ethnique
McKinsey and Company, 2018Obscurité Distraction
1. Évaluation
2. Innovation
3. Contexte et
recherche
Mystère Clarté 1. Données longitudinales
2. Tableau de bord
3. Expériences vécuesMerci ! Ann Pegoraro, PhD @sportmgmtprof pegoraro@uoguelph.ca https://ealliance.ca/
References/Links
Slide 2
Nate Silver (2015) The Signal and the Noise: Why So Many Predictions Fail—But Some Don’t – New York: Penguin Books
Quotes from the book: https://www.goodreads.com/work/quotes/19175796-the-signal-and-the-noise-why-so-many-predictions-fail---but-some-don-t
Slide 3
Mike Wolfe (2020) Signal vs. Noise https://nolongerset.com/signal-vs-noise/
Slide 4
Statistics Canada 2016 Census https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/index.cfm?Lang=E
LGBT Realities 2017 http://www.fondationjasminroy.com/
Photo: https://unsplash.com/photos/ZY-oE9a5Lik
Slide 6
Canadian Women and Sport (2020) The Rally Report: Encouraging Action to Improve Sport for Women and Girls
https://womenandsport.ca/resources/research-insights/rally-report/
Slide 7
https://money.usnews.com/investing/news/articles/2021-09-15/tennis-us-open-womens-final-draws-bigger-audience-than-mens-decider-on-espn
Photo: https://www.cbc.ca/sports/tennis/leylah-annie-fernandez-us-open-roundup-sept1-1.6161201
Slide 8
https://firstsportz.com/tennis-from-raducanu-to-medvedev-check-out-who-gained-the-most-twitter-followers-during-the-us-open-2021/
https://www.sportico.com/personalities/athletes/2021/emma-raducanu-us-open-social-media-1234639268/
Photo: https://www.forbes.com/sites/adamzagoria/2021/09/13/us-open-finalists-emma-raducanu-leylah-fernandez-shoot-up-the-wta-rankings-after-
captivating-runs/?sh=1ba29fe338f8
Slide 9
https://www.bleachernation.com/blackhawks/2021/07/09/2021-stanley-cup-final-tv-ratings-canadian-viewership-set-records-while-u-s-viewers-tuned-out/
https://awfulannouncing.com/soccer/euro-2020-viewers-ctv-tsn-univision.html
Photo: https://www.gettyimages.ca/detail/news-photo/christine-sinclair-of-team-canada-celebrates-with-julia-news-photo/1332698268?adppopup=true
Slide 10
Pegoraro and Lebel (ongoing) Gender Audit of Twitter Accounts of Major Canadian Sport News Outlets
Slide 14
Canadian Womenand Sport (2020) The Rally Report: Encouraging Action to Improve Sport for Women and Girls https://womenandsport.ca/resources/research-
insights/rally-report/References/Links
Slide 15
UN Women (2020) Visualizing the Data https://un-women.medium.com/visualizing-the-data-womens-representation-in-society-38ef992087df
Slide 16
Data collected from COC and CPC websites and articles on Tokyo Games
Photo – CPC Website - https://paralympic.ca/news/great-start-strong-finish-propels-aurelie-rivard-fifth-medal-tokyo-2020
Slide 17
Canadian Women and Sport (2020) The Rally Report: Encouraging Action to Improve Sport for Women and Girls
https://womenandsport.ca/resources/research-insights/rally-report/
Slide 18
Canadian Women and Sport & E-Alliance (2021) Covid Alert Report: The Pandemic Impact on Girls in Sport https://womenandsport.ca/resources/research-
insights/the-pandemic-impact-on-girls-in-sport/
Slide 20
Canada Is Most Comfortable With Female Leaders (2019) https://www.statista.com/chart/20018/canada-most-comfortable-with-female-leaders/
Slide 21
Data collected from COC and CPC websites and articles on Tokyo Games
Photo: Canada Soccer https://www.canadasoccer.com/news/priestman-on-fifa-com-my-focus-has-moved-from-olympics-to-the-world-cup/
Slide 22
Canadian Women and Sport (2020) The Rally Report: Encouraging Action to Improve Sport for Women and Girls
https://womenandsport.ca/resources/research-insights/rally-report/
Slide 23
Darvin, L., Pegoraro, A. & Berri, D. (2018). Head Coach Gender and Individual Player Performance: An investigation of the WNBA and NCAA Division I Women’s
Basketball Sex Roles Vol. 78, (7–8), 455–466
Slide 24
Canadian Women and Sport & E-Alliance (2021) Women in Sport Leadership Snapshots https://womenandsport.ca/resources/research-insights/leadership-
snapshot/References/Links
Slide 25
Tepper, B. J., Brown, S. J., & Hunt, M. D. (1993). Strength of subordinates’ upward influence tactics and gender congruency effects. Journal of Applied Social
Psychology, 23, 1903-1919. doi:10.1111/j.1559-1816.1993.tb01072.
Bowles, HR., Babcock, L., Lei Lai, L., (2007). Social incentives for gender differences in the propensity to initiate negotiations: Sometimes it does hurt to ask.
Organizational Behavior and Human Decision Processes, Vol 103, (1) 84-103 https://doi.org/10.1016/j.obhdp.2006.09.001
Slide 26
Wicker P, Kerwin S. (2020) Women representation in the boardroom of Canadian sport governing bodies. Structural and financial characteristics of three
organizational clusters. Managing Sport and Leisure.
Slide 27
Canadian Women and Sport & E-Alliance (2021) Women in Sport Leadership Snapshots https://womenandsport.ca/resources/research-insights/leadership-
snapshot/
Slide 28
Canadian Women and Sport (2020) The Rally Report: Encouraging Action to Improve Sport for Women and Girls
https://womenandsport.ca/resources/research-insights/rally-report/
Slide 30
Canadian Women and Sport & E-Alliance (2021) Women in Sport Leadership Snapshots https://womenandsport.ca/resources/research-insights/leadership-
snapshot/
Slide 31
McKinsey and Company, (2018) Delivering through Diversity
https://www.mckinsey.com/~/media/mckinsey/business%20functions/organization/our%20insights/delivering%20through%20diversity/delivering-through-
diversity_full-report.ashx
Slide 33
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