RUNWAY TOUCHSCREEN SMARTWATCH - Showstoppers

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RUNWAY TOUCHSCREEN SMARTWATCH - Showstoppers
RUNWAY TOUCHSCREEN SMARTWATCH
RUNWAY TOUCHSCREEN SMARTWATCH - Showstoppers
MICHAEL KORS LAUNCHES ICONIC RUNWAY WATCH AS A NEW SMARTWATCH

Michael Kors announces the return of its iconic Runway watch as an innovative touchscreen smartwatch—a fresh, eye-catching addition to the popular Michael Kors Access collection.
In the next evolution of wearable technology, the Runway smartwatch offers a new highly personalized experience with heart-rate tracking, swim-proof technology, NFC payment
methods, GPS functionality and more. In addition to the three classic stainless steel platings, the brand is also introducing its first ever silicone-strap styles within the group—perfect
for the customer who wants a smartwatch that transitions from a workout to a night out with ease.

Equipped for your every need, the Runway touchscreen smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to monitor and
track. Additionally, updates to the My Social app—a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials—will allow you to customize
your social photo dials with Michael Kors-themed stickers.

Other exciting features include:

           HEART-RATE TRACKING                                                            UNTETHERED GPS
           Track heart rate across multiple types of workouts using Google Fit.           Leave your phone at home when going for a walk, hike, ride or run with built-in
                                                                                          GPS that records the distance right on your smartwatch.
           SWIMPROOF
           Track swim workouts through third-party fitness apps.                          GOOGLE ASSISTANT*
                                                                                          Ask Google Assistant questions, make commands, set reminders and more.
           NFC TECHNOLOGY
           NFC payments through Google Pay* allow the customer to make                    Powered with Wear OS by Google™ and the Qualcomm® Snapdragon Wear™ 2100
           purchases using their smartwatch.                                              SoC, the new Michael Kors Access Runway touchscreen smartwatch is compatible
                                                                                          with both iPhone® and Android™ phones.

          Customizable Watch Faces                     Smartphone Notifications                   Activity Tracking                Rapid Charging                   Control Your Music

                                            The Michael Kors Access Runway Fall 2018 Collection will be available in Michael Kors stores,
                                               online at www.michaelkors.com and from selected retailers worldwide in August 2018.
RUNWAY TOUCHSCREEN SMARTWATCH - Showstoppers
MICHAEL KORS ACCESS RUNWAY TOUCHSCREEN SMARTWATCH

                                              SKU:                  MKT5044, MKT5045, MKT5046, MKT5047, MKT5048, MKT5049,
                                                                    MKT5050, MKT5052, MKT5053
                                              FUNCTION:             FULL DISPLAY
                                              CASE MATERIAL:        STAINLESS STEEL
                                              CASE SIZE:            41 x 50MM
                                              CASE SHAPE:           ROUND
                                              WATER RESISTANCE:     SWIMPROOF
                                              LUG WIDTH:            18MM
                                              BATTERY TYPE:         300mAh Magnetic Charger
                                              BATTERY LIFE:         1+ day (based on usage)
                                              COMPATIBILITY:        Android 4.4+ (excluding Go edition) or iOS 9.3+.
                                                                    Supported features may vary between platforms and countries.
                                              CONNECTIVITY:         BLUETOOTH SMART ENABLED / 4.1 LOW ENERGY

                                              STYLES

                                                MKT5044       MKT5046     MKT5047          MKT5048

               MKT5045                          MKT5049       MKT5050     MKT5052          MKT5053
RUNWAY TOUCHSCREEN SMARTWATCH - Showstoppers
ABOUT MICHAEL KORS
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors
Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated
in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.

FORWARD LOOKING STATEMENTS
This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations
and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the
Company’s possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as “may,” “will,” “should,” “believe,” “expect,”
“anticipate,” “intend,” “plan,” “estimate” or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s
experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You
should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these
forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to
differ materially from those in these forward-looking statements.

Smartwatches powered with Wear OS by Google™ are compatible with iPhone® and Android™ phones. Wear OS by Google and other related marks are trademarks of Google LLC. Touchscreen smartwatches
powered with Wear OS by Google require a phone running Android OS 4.4+ (excluding Go edition) or iOS 9.3+. Supported features may vary between platforms.

Google, Wear OS by Google and Android are trademarks of Google LLC.

Qualcomm and Snapdragon Wear are trademarks of Qualcomm Incorporated.

iPhone is a trademark of Apple, Inc.

*Available in select markets
RUNWAY TOUCHSCREEN SMARTWATCH - Showstoppers RUNWAY TOUCHSCREEN SMARTWATCH - Showstoppers RUNWAY TOUCHSCREEN SMARTWATCH - Showstoppers
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