RATE CARD Westfield London Experiential Opportunities - Exhibition London

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RATE CARD Westfield London Experiential Opportunities - Exhibition London
RATE CARD

    Westfield London
Experiential Opportunities
RATE CARD Westfield London Experiential Opportunities - Exhibition London
CONTENTS

AN INTRODUCTION TO WESTFIELD                                  ADDITIONAL OPPORTUNITIES
Westfield UK ..................................... 4          Southern Terrace Walls .................. 25
                                                              Digital Network ...........................     26
                                                              Flown Media ...............................     27
                                                              Sampling ....................................   28

SITES & RATES                                                 Interactive Hoarding ....................       29

Centre Map - Ground Floor .................. 6
Centre Map - First Floor ....................... 7
GE01 .............................................. . 8

GE07 ............................................ 9
GE11 ................................................ 10
                                                              CONSIDERATIONS
                                                              Considerations ............................     30
GE12 ............................................... 11
GE14     ............................................... 12
FE03 ............................................... 13
The Atrium ................................... 14 - 16
The North Atrium ............................. 17
EX01 .............................................. 18        APPENDIX
EX03 .............................................. 19        Demographics .............................      33
Westfield Square ........................ 20 - 23             Footfall by Day ............................    34
RATE CARD Westfield London Experiential Opportunities - Exhibition London
01
      AN
INTRODUCTION
 TO WESTFIELD
RATE CARD Westfield London Experiential Opportunities - Exhibition London
WESTFIELD UK

                HOME TO OVER 440 BRANDS

    81.8M          2.1BN       NO.1          N0.2
     COMBINED       COMBINED   WESTFIELD     WESTFIELD
     FOOTFALL        CENTRE     LONDON     STRATFORD CITY
                    TURNOVER

                                                            4
RATE CARD Westfield London Experiential Opportunities - Exhibition London
02
SITE & RATES
RATE CARD Westfield London Experiential Opportunities - Exhibition London
MAP - GROUND FLOOR
                                                                       E xit to W ood Lane

                                                                                                              J o h n Lew is

                                                                                    LD
                                                                                 FIE E                                           Lift
                                                                               ST AR                                            Lobby
                                                                             WESQU                                                9

                                                                                                                       GE
                                                                                                                       14

                                                                                                     B oots
                         E xit to W ood Lane
                                                                                                                     GE
                                                                                                                     12
                                                                                                                                                     M&S
                                         Lift
                                        Lobby                                                 Lift
                                          7                                                  Lobby
                                                                                               5

                                        Next            GE                                                                                    Lift
                                                        01                                                                                   Lobby
                                                                                                                                               6

                                                                                                                  NORTH
                                                                                                                  ATRIUM

                                                                                                                                                                                              W estfield C ross R oute A 3 2 2 0
                    ne
               d La

                                                                                                                                                                             W estfield Way
                                                                                                                                Lift
              Wo o

                                                                                                                               Lobby
                                                                      Lift                                 Lift
                                                                                                          Lobby
                                                                                                                   THE           2
                                                                     Lobby                                        ATRIUM
                                                                       4                                    8

                                                                                                                                            GE
                                                                                                                                            07
                                                                                                                     GE
                             D ebenham s
                                                                                                                     11
                                                                                              Lift
                                                                                             Lobby
                                                                                               3

                                                                                                                                        The V illage
                                                EX                      S outhern Terrace R estaurants
                                                03
                                E xit to Shepherd’s Bush M a rke t                                                                       Lift
                                                                                                                                        Lobby
                                                                                                                                          1

                                                                                                                                                           H ouse of
                                                                                                                                                            Fraser

                                                                                                                                        S
                                                                                                                                        ou
                                                                                                                                            th
                                                                                                                                             er
                                                                                                                                                 n
                                                                                                                                                 Te
                                                                                                                                                                                                                                   Waitrose

                                                                                                                                                    rra
                                                                                                                                                                                                                                     LG

                                                                                                                                                      ce
                                                                                                                                                          W
                                                                                                                                                           al
                                                                                                                                                              ls
                                                                                                                                                                        EX
                                                                                                                                                                        01

                                                                                                                                                                       E xit to
                                                                                                                                                                       Shepherd’s Bush

                                                                                                                                                                                                                                              6
RATE CARD Westfield London Experiential Opportunities - Exhibition London
MAP - FIRST FLOOR                                       John Lewis

                                                                        Lift
                                                                       Lobby
                                                                         9

                                       Lift
                                                                     H&M               M&S
                                      Lobby
                                        5

                       Next                                                               Lift
                                                                                         Lobby
                                                                                           6

                                                 The
                                               Balcony
                                                                        Lift
                                                 Lift                  Lobby
                                                Lobby                    2
                               Lift               8
                              Lobby
                                4

                                                                                 FE
                                                                                 03

                Debenhams               Lift
                                       Lobby
                                         3

                                                                                       The Village

                                                                                Lift
                                                                               Lobby
                                                                                 1

                                                                                             Houseof
                                                                                              Fraser

                                                                                                       7
RATE CARD Westfield London Experiential Opportunities - Exhibition London
Click here for
                                                                                                                                                                            further site
                                                                                                                                                                           photography

                                 GE01                                                                 DIMS
                                                                                                                                    WEEKEND
                                                                                                                                   FRI - SUN(£)
                                                                                                                                                                      1 WEEK (£)

Located next to an entrance with close proximity to Next and Disney.
    This site can be viewed from the First Floor.                                                  7M X 5M                            9,500                               12,750

                Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                            8
RATE CARD Westfield London Experiential Opportunities - Exhibition London
Click here for
                                                                                                                                                                            further site
                                                                                                                                                                           photography

                                 GE07                                                                 DIMS
                                                                                                                                    WEEKEND
                                                                                                                                   FRI - SUN(£)
                                                                                                                                                                      1 WEEK (£)

Located outside the entrance to The Village on the Ground Floor with
    close proximity to Hugo Boss, Ted Baker and Tommy Hilfiger.                                    6M X 4M                            8,500                               11,500

                Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                            9
RATE CARD Westfield London Experiential Opportunities - Exhibition London
Click here for
                                                                                                                                                                          further site
                                                                                                                                                                         photography

                               GE11                                                                   DIMS
                                                                                                                                     WEEKEND
                                                                                                                                    FRI - SUN(£)
                                                                                                                                                                       1 WEEK (£)

Located at the main entrance to The Atrium on the Ground Floor
         with close proximity to All Saints and Sacred.                                            6M X 4M                             9,500                           13,000

             Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                          10
Click here for
                                                                                                                                                                        further site
                                                                                                                                                                       photography

                             GE12                                                                 DIMS
                                                                                                                                 WEEKEND
                                                                                                                                                                  1 WEEK (£)
                                                                                                                                FRI - SUN(£)

Westfield London’s £600 million retail expansion opened in
 2018, providing two brand new experiential sites. GE12 is                                     6M X 4M                            9,000                               12,000
   located on the Ground Floor directly outside Boots.

            Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                        11
Click here for
                                                                                                                                                                       further site
                                                                                                                                                                      photography

                            GE14                                                                 DIMS
                                                                                                                                WEEKEND
                                                                                                                                                                 1 WEEK (£)
                                                                                                                               FRI - SUN(£)

    GE14 is located on the Ground Floor close to John
Lewis, Ole & Steen and our home retailers. The site is within                                8M X 6M
                                                                                                                                11,500                               15,250
     Westfield London’s £600 million retail expansion.                                     (potential for some
                                                                                               flexibility)

           Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                       12
Click here for
                                                                                                                                                                        further site
                                                                                                                                                                       photography

                             FE03                                                                 DIMS
                                                                                                                                WEEKEND
                                                                                                                               FRI - SUN(£)
                                                                                                                                                                  1 WEEK (£)

Located at the entrance to the The Village on the First Floor.
Close proximity to Zara Home, Bose, Urban Outfitters and en
                                                                                               6M X 4M                            7,000                               10,000
                route to Marks and Spencer.

            Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                        13
Click here for
                                                                                                                                                                          further site
                                                                                                                                                                         photography

                THE ATRIUM - ES01                                                                   DIMS
                                                                                                                                   WEEKEND
                                                                                                                                                                    1 WEEK (£)
                                                                                                                                  FRI - SUN(£)

  This stunning interior space at the heart of Westfield London,
measuring c.1000sqm offers huge scope to host events and large                                  1000 sqm
 brand experiences. The Atrium also benefits from the balconies                                                                    29,000                               45,000
                                                                                                   (approx.)
             above, allowing visibility from all levels.

              Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                          14
Click here for
                                                                                                                                                                       further site
                                                                                                                                                                      photography

             THE ATRIUM - ES02                                                                   DIMS                           WEEKEND
                                                                                                                               FRI - SUN(£)
                                                                                                                                                                 1 WEEK (£)

  This half Atrium site offers brands the opportunity to
 activate in the heart of Westfield London with a slightly
smaller footprint whilst still benefiting from the balconies                                22M X 16M                            17,000                              23,500
            above, high footfall and dwell time.

           Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                       15
Click here for
                                                                                                                                                                       further site
                                                                                                                                                                      photography

             THE ATRIUM - ES03                                                                   DIMS
                                                                                                                                WEEKEND
                                                                                                                                                                 1 WEEK (£)
                                                                                                                               FRI - SUN(£)

  This half Atrium site offers brands the opportunity to
 activate in the heart of Westfield London with a slightly
smaller footprint whilst still benefiting from the balconies                                16M X 21M                            17,000                              23,500
            above, high footfall and dwell time.

           Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                       16
Click here for
                                                                                                                                                                           further site
                                                                                                                                                                          photography

                THE NORTH ATRIUM                                                                     DIMS
                                                                                                                                    WEEKEND
                                                                                                                                                                     1 WEEK (£)
                                                                                                                                   FRI - SUN(£)

 A larger experiential space exposed over two levels with a viewing
balcony all the way around. This space is in the heart of the centre,
                                                                                                14M X 10M                            17,000                              23,500
           enjoying high footfall and increased dwell time.

               Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                           17
Click here for
                                                                                                                                                                            further site
                                                                                                                                                                           photography

                                  EX01                                                             DIMS                     1DAY
                                                                                                                                                  WEEKEND
                                                                                                                                                 FRI - SUN(£)
                                                                                                                                                                           1 WEEK (£)

         A prime site at the entrance to the Southern Terrace, in
   close proximity to Waitrose. Approximately 63% of all pedestrian
footfall enters the centre via this route. Brands can dominate the                              6M X 4M                    4,500                    9,000                   11,000
              space using the adjacent interactive digital screen.

                 Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                                            18
Click here for
                                                                                                                                                               further site
                                                                                                                                                              photography

                     EX03                                                             DIMS                     1DAY
                                                                                                                                     WEEKEND
                                                                                                                                    FRI - SUN(£)
                                                                                                                                                              1 WEEK (£)

Ideal for large installations due to the size of
 the space and constant flow of traffic from
                                                                                 13M X 13M                    3,750                    7,500                   10,000
      the Southern Terrace Restaurants.

    Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request.

                                                                                                                                                                               19
Click here for
                                                                                                                                                     further site
                                                                                                                                                    photography

     WESTFIELD SQUARE - SQ01                                                           DIMS                     1DAY
                                                                                                                                      WEEKEND
                                                                                                                                     FRI - SUN(£)
                                                                                                                                                    1 WEEK (£)

  A new food, leisure and entertainment destination at
  Westfield London. This large space offers brands the
opportunity to curate memorable and unique experiences,                           44M X 20M                    6,000                   12,000        15,000
           at the heart of the new expansion.

                     Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details.

                                                                                                                                                                     20
Click here for
                                                                                                                                                     further site
                                                                                                                                                    photography

     WESTFIELD SQUARE - SQ02                                                           DIMS                     1DAY
                                                                                                                                      WEEKEND
                                                                                                                                     FRI - SUN(£)
                                                                                                                                                    1 WEEK (£)

  A new food, leisure and entertainment destination at
  Westfield London. This large space offers brands the
opportunity to curate memorable and unique experiences,                           20M X 20M                    3,750                    7,500        10,000
           at the heart of the new expansion.

                     Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details.

                                                                                                                                                                     21
Click here for
                                                                                                                                                     further site
                                                                                                                                                    photography

     WESTFIELD SQUARE - SQ03                                                           DIMS                     1DAY
                                                                                                                                      WEEKEND
                                                                                                                                     FRI - SUN(£)
                                                                                                                                                    1 WEEK (£)

  A new food, leisure and entertainment destination at
  Westfield London. This large space offers brands the
opportunity to curate memorable and unique experiences,                           20M X 20M                    3,750                    7,500        10,000
           at the heart of the new expansion.

                     Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details.

                                                                                                                                                                     22
Click here for
                                                                                                                                                     further site
                                                                                                                                                    photography

     WESTFIELD SQUARE - SQ04                                                           DIMS                     1DAY
                                                                                                                                      WEEKEND
                                                                                                                                     FRI - SUN(£)
                                                                                                                                                    1 WEEK (£)

  A new food, leisure and entertainment destination at
  Westfield London. This large space offers brands the                             42M X 11M
opportunity to curate memorable and unique experiences,                                                        6,000                   12,000        15,000
                                                                                      (approx.)
           at the heart of the new expansion.

                     Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details.

                                                                                                                                                                     23
03
 ADDITIONAL
OPPORTUNITIES
Click here for
                                                                                                                                                                                                further site
                                                                                                                                                                                               photography

                                      SOUTHERN TERRACE WALLS                                                                                             LOCATION                           1 WEEK (£)

                                                                                                                                                    4 walls along
      Brands and retailers can dominate the main entrance from Shepherd’s Bush Underground and                                                      the Southern
                 Rail stations, boosting brand awareness on 4 walls along the Southern Terrace.                                                        Terrace                               13,500
                                                                                                                                                    (Opportunity to vinyl
                                                                                                                                                      or project media)

Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Production, power, install and removal costs not included. Hanging posters are notpermitted.

                                                                                                                                                                                                                 25
Click here for
                                                                                                                                     further site
                                                                                                                                    photography

             DIGITAL NETWORK                                                             DIMS                        1 WEEK (£)   2 WEEKS (£)

     Eight large landscape LED screens located across
the centre provide your brand with exposure throughout the
                                                                             4256mm X 1710mm                         10,500        21,000
            mall targeting 100% of the audience.

                                        Terms and conditions apply, please see Considerations for further details.

                                                                                                                                                     26
Click here for
                                                                                                                                          further site
                                                                                                                                         photography

             FLOWN MEDIA                                                             SITE                             DIMS           2 WEEKS (£)
                                                                                                            3 x 5M portrait Banner    20,000
                                                                                    FM01                  (can also be used for 3D   (2,650 install)
  Located in prime locations, flown media delivers                                                        install*)
maximum brand impact. When both flown media sites
                                                                                                                                      20,000
 are used in conjunction 100% of the audience are                                   FM02                    3 x 5M portrait Banner
                                                                                                                                     (2,650 install)
      targeted, delivering brand domination.
                                                                                                                                      40,000
                                                                                    FM03                    3 x 5M portrait Banner
                                                                                                                                     (3,550 install)

                                    Terms and conditions apply, please see Considerations for further details.

                                                                                                                                                          27
Click here for
                                                                                                                                          further site
                                                                                                                                         photography

                      SAMPLING                                                              1DAY                        WEEKEND        1 WEEK (£)
                                                                                                                        FRI - SUN(£)

      Sampling and leafleting offer the perfect opportunity
to place products and incentives directly into consumers hands.
                                                                                           2,500                         3,500          4,500
   Bespoke locations ensure to hit your target demographic.

                                           Terms and conditions apply, please see Considerations for further details.

                                                                                                                                                          28
Click here for
                                                                                                                                                  further site
                                                                                                                                                 photography

                   INTERACTIVE HOARDING                                                                             LOCATION                  1 WEEK (£)

         These game/quiz-based activations are designed for retailers or                                                                      £2,500
   brands to create an engaging concept consumers want to take part in. This                                  Dependent on hoarding      minimum 4 weeks
additional touchpoint drives awareness, sales and footfall by providing consumers                             opportunities, contact     (Additional production
               with offers, prizes and discounts to redeem in-store.                                              for up to date       costs apply, dependant on
                                                                                                                   availability        the activation mechanics.)

                                       Terms and conditions apply, please see Considerations for further details.

                                                                                                                                                                    29
04
CONSIDERATIONS
CONSIDERATIONS

                        T&C                                         STAND DESIGN & ACTIVATION

  •   Please review our Temporary Works                 •   All activity and stand designs are subject to Westfield
      Statement.                                            London Centre Management approval.
  •   As a general rule we require 10 working days      •   All stand material must be fire rated BS class 0 or 1 or
      lead time for activity.                               EU equivalent.
  •   All rates are gross, for media space only and     •   A site visit is mandatory prior to activation to agree stand
      do not include staffing, production,                  build/orientation and access.
      installation or removal. VAT and business         •   Height restrictions apply subject to design, location and
      rates are not included.                               duration, but as a general rule max height is 2.1m, max block
  •   We do not offer exclusivity.                          height 1 .4m (block is anything over 1.5m wide).
  •   A seasonal rate increase will apply from 1st      •   Stands must have a flooring with a chamfered edge and we
      November - 24th December 2019.                        encourage you to incorporate storage into your stand as this
  •   A seasonal rate increase will apply to                is not available in the centre.
      Westfield Square from May - September.            •   No pop up stands, pull up banners, trestle tables, teardrop
  • A service charge applies to all experiential            flags or helium balloons are allowed.
    sites:£50 plus VAT per week per experiential        •   Additional operational charges may also apply.
    site,
                                                        •   Please note that access for large builds and vehicles via the
  • Half Atrium- £200 plus VAT per week, £125               Southern Terrace may be subject to additional costs.
    plus VAT per weekend,
                                                        •   Westfield London is fully Wi-Fi enabled. Ethernet
  • Full Atrium - £400 plus VAT per week, £250              connections are available at an additional cost.
    plus VAT per weekend.
                                                        •   Activations must be manned throughout centre opening
  •   A minimum of £10million Public Liability              hours (these are subject to change)
      Insurance and Employers Liability Insurance       •   Any filming/photography requests need to be made 72 hours
      is required for all activity on site. This may        in advance to your Westfield Client Operations contact.
      increase depending on the activity.
                                                        •   Parking charges will apply as usual for staff and crew.
  •   All sampling activations are required to book
      cleaning, this is in addition to the media fee.

                                                                                                                            31
05
APPENDIX
LONDON DEMOGRAPHICS & FOOTFALL

                  27%   38%   35%
FOOTFALL BY DAY

       13%         15%      19%        14%
     MON - THURS   FRIDAY   SATURDAY   SUNDAY

                                                34
ENQUIRIES

 hire@exhbitionlondon.co.uk
     020 8498 4937

    JEMMA SCOTT
jemma.scott@venuelab.co.uk
  +44 (0) 7718 424 512

    AMY PEARSON
amy.pearson@venuelab.co.uk
  +44 (0) 7718 975 598
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