RATE CARD Westfield London Experiential Opportunities - Exhibition London
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CONTENTS AN INTRODUCTION TO WESTFIELD ADDITIONAL OPPORTUNITIES Westfield UK ..................................... 4 Southern Terrace Walls .................. 25 Digital Network ........................... 26 Flown Media ............................... 27 Sampling .................................... 28 SITES & RATES Interactive Hoarding .................... 29 Centre Map - Ground Floor .................. 6 Centre Map - First Floor ....................... 7 GE01 .............................................. . 8 GE07 ............................................ 9 GE11 ................................................ 10 CONSIDERATIONS Considerations ............................ 30 GE12 ............................................... 11 GE14 ............................................... 12 FE03 ............................................... 13 The Atrium ................................... 14 - 16 The North Atrium ............................. 17 EX01 .............................................. 18 APPENDIX EX03 .............................................. 19 Demographics ............................. 33 Westfield Square ........................ 20 - 23 Footfall by Day ............................ 34
WESTFIELD UK HOME TO OVER 440 BRANDS 81.8M 2.1BN NO.1 N0.2 COMBINED COMBINED WESTFIELD WESTFIELD FOOTFALL CENTRE LONDON STRATFORD CITY TURNOVER 4
MAP - GROUND FLOOR E xit to W ood Lane J o h n Lew is LD FIE E Lift ST AR Lobby WESQU 9 GE 14 B oots E xit to W ood Lane GE 12 M&S Lift Lobby Lift 7 Lobby 5 Next GE Lift 01 Lobby 6 NORTH ATRIUM W estfield C ross R oute A 3 2 2 0 ne d La W estfield Way Lift Wo o Lobby Lift Lift Lobby THE 2 Lobby ATRIUM 4 8 GE 07 GE D ebenham s 11 Lift Lobby 3 The V illage EX S outhern Terrace R estaurants 03 E xit to Shepherd’s Bush M a rke t Lift Lobby 1 H ouse of Fraser S ou th er n Te Waitrose rra LG ce W al ls EX 01 E xit to Shepherd’s Bush 6
MAP - FIRST FLOOR John Lewis Lift Lobby 9 Lift H&M M&S Lobby 5 Next Lift Lobby 6 The Balcony Lift Lift Lobby Lobby 2 Lift 8 Lobby 4 FE 03 Debenhams Lift Lobby 3 The Village Lift Lobby 1 Houseof Fraser 7
Click here for further site photography GE01 DIMS WEEKEND FRI - SUN(£) 1 WEEK (£) Located next to an entrance with close proximity to Next and Disney. This site can be viewed from the First Floor. 7M X 5M 9,500 12,750 Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 8
Click here for further site photography GE07 DIMS WEEKEND FRI - SUN(£) 1 WEEK (£) Located outside the entrance to The Village on the Ground Floor with close proximity to Hugo Boss, Ted Baker and Tommy Hilfiger. 6M X 4M 8,500 11,500 Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 9
Click here for further site photography GE11 DIMS WEEKEND FRI - SUN(£) 1 WEEK (£) Located at the main entrance to The Atrium on the Ground Floor with close proximity to All Saints and Sacred. 6M X 4M 9,500 13,000 Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 10
Click here for further site photography GE12 DIMS WEEKEND 1 WEEK (£) FRI - SUN(£) Westfield London’s £600 million retail expansion opened in 2018, providing two brand new experiential sites. GE12 is 6M X 4M 9,000 12,000 located on the Ground Floor directly outside Boots. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 11
Click here for further site photography GE14 DIMS WEEKEND 1 WEEK (£) FRI - SUN(£) GE14 is located on the Ground Floor close to John Lewis, Ole & Steen and our home retailers. The site is within 8M X 6M 11,500 15,250 Westfield London’s £600 million retail expansion. (potential for some flexibility) Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 12
Click here for further site photography FE03 DIMS WEEKEND FRI - SUN(£) 1 WEEK (£) Located at the entrance to the The Village on the First Floor. Close proximity to Zara Home, Bose, Urban Outfitters and en 6M X 4M 7,000 10,000 route to Marks and Spencer. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 13
Click here for further site photography THE ATRIUM - ES01 DIMS WEEKEND 1 WEEK (£) FRI - SUN(£) This stunning interior space at the heart of Westfield London, measuring c.1000sqm offers huge scope to host events and large 1000 sqm brand experiences. The Atrium also benefits from the balconies 29,000 45,000 (approx.) above, allowing visibility from all levels. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 14
Click here for further site photography THE ATRIUM - ES02 DIMS WEEKEND FRI - SUN(£) 1 WEEK (£) This half Atrium site offers brands the opportunity to activate in the heart of Westfield London with a slightly smaller footprint whilst still benefiting from the balconies 22M X 16M 17,000 23,500 above, high footfall and dwell time. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 15
Click here for further site photography THE ATRIUM - ES03 DIMS WEEKEND 1 WEEK (£) FRI - SUN(£) This half Atrium site offers brands the opportunity to activate in the heart of Westfield London with a slightly smaller footprint whilst still benefiting from the balconies 16M X 21M 17,000 23,500 above, high footfall and dwell time. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 16
Click here for further site photography THE NORTH ATRIUM DIMS WEEKEND 1 WEEK (£) FRI - SUN(£) A larger experiential space exposed over two levels with a viewing balcony all the way around. This space is in the heart of the centre, 14M X 10M 17,000 23,500 enjoying high footfall and increased dwell time. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 17
Click here for further site photography EX01 DIMS 1DAY WEEKEND FRI - SUN(£) 1 WEEK (£) A prime site at the entrance to the Southern Terrace, in close proximity to Waitrose. Approximately 63% of all pedestrian footfall enters the centre via this route. Brands can dominate the 6M X 4M 4,500 9,000 11,000 space using the adjacent interactive digital screen. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 18
Click here for further site photography EX03 DIMS 1DAY WEEKEND FRI - SUN(£) 1 WEEK (£) Ideal for large installations due to the size of the space and constant flow of traffic from 13M X 13M 3,750 7,500 10,000 the Southern Terrace Restaurants. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Day rates available on request. 19
Click here for further site photography WESTFIELD SQUARE - SQ01 DIMS 1DAY WEEKEND FRI - SUN(£) 1 WEEK (£) A new food, leisure and entertainment destination at Westfield London. This large space offers brands the opportunity to curate memorable and unique experiences, 44M X 20M 6,000 12,000 15,000 at the heart of the new expansion. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. 20
Click here for further site photography WESTFIELD SQUARE - SQ02 DIMS 1DAY WEEKEND FRI - SUN(£) 1 WEEK (£) A new food, leisure and entertainment destination at Westfield London. This large space offers brands the opportunity to curate memorable and unique experiences, 20M X 20M 3,750 7,500 10,000 at the heart of the new expansion. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. 21
Click here for further site photography WESTFIELD SQUARE - SQ03 DIMS 1DAY WEEKEND FRI - SUN(£) 1 WEEK (£) A new food, leisure and entertainment destination at Westfield London. This large space offers brands the opportunity to curate memorable and unique experiences, 20M X 20M 3,750 7,500 10,000 at the heart of the new expansion. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. 22
Click here for further site photography WESTFIELD SQUARE - SQ04 DIMS 1DAY WEEKEND FRI - SUN(£) 1 WEEK (£) A new food, leisure and entertainment destination at Westfield London. This large space offers brands the 42M X 11M opportunity to curate memorable and unique experiences, 6,000 12,000 15,000 (approx.) at the heart of the new expansion. Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. 23
03 ADDITIONAL OPPORTUNITIES
Click here for further site photography SOUTHERN TERRACE WALLS LOCATION 1 WEEK (£) 4 walls along Brands and retailers can dominate the main entrance from Shepherd’s Bush Underground and the Southern Rail stations, boosting brand awareness on 4 walls along the Southern Terrace. Terrace 13,500 (Opportunity to vinyl or project media) Please review our Temporary Works Statement. Terms and conditions apply, please see Considerations for further details. Production, power, install and removal costs not included. Hanging posters are notpermitted. 25
Click here for further site photography DIGITAL NETWORK DIMS 1 WEEK (£) 2 WEEKS (£) Eight large landscape LED screens located across the centre provide your brand with exposure throughout the 4256mm X 1710mm 10,500 21,000 mall targeting 100% of the audience. Terms and conditions apply, please see Considerations for further details. 26
Click here for further site photography FLOWN MEDIA SITE DIMS 2 WEEKS (£) 3 x 5M portrait Banner 20,000 FM01 (can also be used for 3D (2,650 install) Located in prime locations, flown media delivers install*) maximum brand impact. When both flown media sites 20,000 are used in conjunction 100% of the audience are FM02 3 x 5M portrait Banner (2,650 install) targeted, delivering brand domination. 40,000 FM03 3 x 5M portrait Banner (3,550 install) Terms and conditions apply, please see Considerations for further details. 27
Click here for further site photography SAMPLING 1DAY WEEKEND 1 WEEK (£) FRI - SUN(£) Sampling and leafleting offer the perfect opportunity to place products and incentives directly into consumers hands. 2,500 3,500 4,500 Bespoke locations ensure to hit your target demographic. Terms and conditions apply, please see Considerations for further details. 28
Click here for further site photography INTERACTIVE HOARDING LOCATION 1 WEEK (£) These game/quiz-based activations are designed for retailers or £2,500 brands to create an engaging concept consumers want to take part in. This Dependent on hoarding minimum 4 weeks additional touchpoint drives awareness, sales and footfall by providing consumers opportunities, contact (Additional production with offers, prizes and discounts to redeem in-store. for up to date costs apply, dependant on availability the activation mechanics.) Terms and conditions apply, please see Considerations for further details. 29
04 CONSIDERATIONS
CONSIDERATIONS T&C STAND DESIGN & ACTIVATION • Please review our Temporary Works • All activity and stand designs are subject to Westfield Statement. London Centre Management approval. • As a general rule we require 10 working days • All stand material must be fire rated BS class 0 or 1 or lead time for activity. EU equivalent. • All rates are gross, for media space only and • A site visit is mandatory prior to activation to agree stand do not include staffing, production, build/orientation and access. installation or removal. VAT and business • Height restrictions apply subject to design, location and rates are not included. duration, but as a general rule max height is 2.1m, max block • We do not offer exclusivity. height 1 .4m (block is anything over 1.5m wide). • A seasonal rate increase will apply from 1st • Stands must have a flooring with a chamfered edge and we November - 24th December 2019. encourage you to incorporate storage into your stand as this • A seasonal rate increase will apply to is not available in the centre. Westfield Square from May - September. • No pop up stands, pull up banners, trestle tables, teardrop • A service charge applies to all experiential flags or helium balloons are allowed. sites:£50 plus VAT per week per experiential • Additional operational charges may also apply. site, • Please note that access for large builds and vehicles via the • Half Atrium- £200 plus VAT per week, £125 Southern Terrace may be subject to additional costs. plus VAT per weekend, • Westfield London is fully Wi-Fi enabled. Ethernet • Full Atrium - £400 plus VAT per week, £250 connections are available at an additional cost. plus VAT per weekend. • Activations must be manned throughout centre opening • A minimum of £10million Public Liability hours (these are subject to change) Insurance and Employers Liability Insurance • Any filming/photography requests need to be made 72 hours is required for all activity on site. This may in advance to your Westfield Client Operations contact. increase depending on the activity. • Parking charges will apply as usual for staff and crew. • All sampling activations are required to book cleaning, this is in addition to the media fee. 31
05 APPENDIX
LONDON DEMOGRAPHICS & FOOTFALL 27% 38% 35%
FOOTFALL BY DAY 13% 15% 19% 14% MON - THURS FRIDAY SATURDAY SUNDAY 34
ENQUIRIES hire@exhbitionlondon.co.uk 020 8498 4937 JEMMA SCOTT jemma.scott@venuelab.co.uk +44 (0) 7718 424 512 AMY PEARSON amy.pearson@venuelab.co.uk +44 (0) 7718 975 598
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