Queen City United Soccer Club Strategic & Operational Plan (2019-2021) - RAMP InterActive

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Queen City United Soccer Club Strategic & Operational Plan
                          (2019-2021)
  Our Club Mission: To be the centre of choice for aspiring athletes through exceptional soccer experiences
             Our Club Vision: Realized Potential; Greater Opportunity; Accomplished Athletes
                             Our Club Values: Integrity; Respect; Commitment

What Is A Strategic Plan?
A strategic plan sets high level goals and targets for an organization, to be achieved within a certain
timeframe. Through it, everyone knows what the organization is trying to achieve, and by when. A strategic
plan is essential to bind people together behind common causes and for the Board of Directors to properly
manage the ongoing growth and development of the Club.

Why A New Strategic Plan?
The 2019-2021 Strategic Plan has been developed to provide direction and structure for the Club as it moves
forward with programs and services to meet the current and future needs of members. The roadmap
provided by the Strategic Plan guides growth and development of all aspects of the Queen City United Soccer
Club (QCUSC) over the next three (3) years.

How Did We Build QCUSC’s Strategic Plan?
In late 2017/early 2018, the Club contracted sport consultancy Capitis Consulting to lead the planning process.
Since then, Capitis Consulting has been working through a clear, proven process with the Board of Directors
and many stakeholders of the club to build a compelling plan.

About the Club
   - Not-for-profit organization governed by a volunteer Board of Directors.
   - As we look ahead to our future, our aim is to be Regina’s premier soccer club. We recognize and
       celebrate history as Regina’s longest running Club (30+ years).
   - Official North American Partner Club of the Wolverhampton Wanderers F.C. of the English Premier
       League.
   - Approximately 425 athletes.
   - We develop well-rounded athletes by providing a professional and challenging environment. We
       believe that through lessons learned in soccer, we will assist in the development of life skills that
       transfer beyond the pitch. Our goal is to develop more than just athletes; we strive to develop good
       people who are resilient, disciplined, confident and contributing members of society.
Strategic Goal 1: Player Development
                                                                                                                            Why These
       Objectives                       2019                          2020                         2021
                                                                                                                            Objectives?
Develop a clear, written
                                                            The technical                The technical
technical development plan     A technical development
                                                            development plan is          development plan is
(yearly training plan, game    plan is written and                                                                    As a Club, QCUSC is
                                                            reviewed and adjusted as     reviewed and adjusted as
model, playing philosophy      implemented                                                                            creating a high-
                                                            needed.                      needed.
and training methodology).                                                                                            performance culture that
                                                                                                                      requires a high level of
                               QC’s overall registration    QC’s overall registration    QC’s overall registration    future planning. To do so,
Expand base level
                               base has grown by 5%         base has grown by 10%        base has grown by 15%
enrollment of players in all                                                                                          requires a technical
                               and player retention is at   and player retention is      and player retention is at   development plan that
areas of programming.
                               80%                          maintained at 80%            85%
                                                                                                                      openly shows the player
                                                                                                                      development pathway
                               Establish a clear
                                                                                                                      through which QC players
                               pathway for the Club’s
                                                            Prepare a feasibility and                                 are developed.
                               top talent.                                               Execute plan to add an
                                                            funding plan for adding an
                                                                                         elite men’s program.
                                                            elite men’s program.                                      QCUSC is athlete-centric,
Develop the Club’s top         Add an elite women’s
                                                                                                                      which means its goals are
player talent to higher        program.                                                  At least 20% of graduating
                                                            At least 15% of graduating                                about player success and
playing opportunities.                                                                   players have been
                                                            players have been                                         development over team
                               At least 10% of                                           accepted into post-
                                                            accepted into post-                                       results and trophies. In
                               graduating players have                                   secondary programs.
                                                            secondary programs.                                       order to support current
                               been accepted into post-
                                                                                                                      and future players, QCUSC
                               secondary programs.
                                                                                                                      will evaluate current
                                                                                                                      player development
                                                                                                                      efforts and identify gaps
                                                            Specialist fitness, injury                                in order to develop a
                                                            prevention, lifestyle                                     pathway that supports
Enhance the sophistication                                  management and other         Concussion base line         players of all ages and skill
                               Position-specific training
and specialization of player                                sport science/medicine       testing has been             levels. This effort is critical
                               is offered to all U13 and
development                                                 components have been         introduced for all           to accomplishing our
                               above age groups.
programming.                                                introduced at QC’s top       athletes.                    mission, growing and
                                                            levels of technical                                       sustaining membership.
                                                            programming.
Strategic Goal 2: Coach Development
                                                                                                                              Why These
     Objectives                                 2019                                 2020                    2021
                                                                                                                              Objectives?
Increase the number of
certified coaches and                                                                                  The Coach
                                                                              The Coach
establish a written Coach                                                                              Development Plan
                            A Coach Development Plan is written and           Development Plan is
Development Plan,                                                                                      is reviewed and
                            implemented.                                      reviewed and
outlining how the Club’s                                                                               adjusted as
                                                                              adjusted as needed.
coaches are recruited,                                                                                 needed.
trained and developed.
                                                                                                       Maximize              As per its
                                                                              Maximize enrollment
                                                                                                       enrollment in the     commitment to
                                                                              in the QC Coach
                                                                                                       QC Coach              player
                                                                              Apprenticeship
                            Maximize enrollment in the QC Coach                                        Apprenticeship        development,
                                                                              Program.
                            Apprenticeship Program.                                                    Program.              QCUSC provides a
Transitioning players to
                                                                                                                             clear, transparent
coaching roles.                                                               Transition 70% of
                            Transition 60% of prior year’s apprentices into                            Transition 80% of     Coach
                                                                              prior year’s
                            coaching roles within the Club.                                            prior year’s          Development
                                                                              apprentices into
                                                                                                       apprentices into      Plan, outlining
                                                                              coaching roles within
                                                                                                       coaching roles        how its coaches
                                                                              the club.
                                                                                                       within the club.      are developed to
                            A QCUSC Coach Support Program is established                                                     be the best they
                                                                              QCUSC’s Coach
                            and resourced to design/deliver a coach                                                          can be.
                                                                              Support Program
                            development/training program including age
                                                                              spans all levels of
                            and position specific curriculum and manuals.                              At least 75% of all   Within the
Enhance capacity to                                                           coaching in the club.
                                                                                                       QC coaches have       context of this
provide best-in-
                            A structured annual calendar of coach                                      attended at least     Plan, the Club has
Saskatchewan coach                                                            At least 50% of all QC
                            development meetings for QC coaches has                                    half the              identified specific
development.                                                                  coaches have
                            been introduced.                                                           development           elements of coach
                                                                              attended at least
                                                                                                       meetings.             development that
                                                                              four (4) development
                            At least 20% of all QC coaches have attended                                                     are essential to
                                                                              meetings.
                            at least two (2) development meetings.                                                           deliver premium
                                                                                                                             coach
Increase coach                                                                At least 75% coach       At least 80% coach
                            At least 70% coach retention.                                                                    development.
retention.                                                                    retention.               retention.
                            All coaches have minimum LTPD coaching                                                           Coach
                            qualifications as mandated by SSA.                                                               development is
                                                                              All QC coaches
                                                                                                                             essential as it is
                                                                              participate in the
                            Develop and implement performance                                                                the core means
                                                                              Coach Support
                            measurement structures for coaches.                                                              through which
                                                                              Program.
                                                                                                       75% of                quality programs
                            25% of Competitive Stream coaches are C-                                   Competitive           are offered to the
                                                                              50% of Competitive
                            Licence – Trained.                                                         Stream coaches        Club’s players. As
                                                                              Stream coaches are
                                                                                                       are C-Licence –       such, the Club
Drive consistently high                                                       C-Licence – Trained.
                            All Excellence Stream U11/U13 head coaches                                 Trained.              sees coach
coaching standards
                            are C-License Certified.                                                                         development as
across the Club’s coach                                                       All Excellence Stream
                                                                                                       All Excellence        an extension of
base.                                                                         U13 head coaches
                            All Excellence Stream U15/U17 head coaches                                 Stream U13-U17        quality player
                                                                              are B License Part 1
                            are B License – Part 1 Certified.                                          head coaches are      development.
                                                                              Trained.
                                                                                                       B-License Part 1
                            All Excellence Stream assistant coaches are C-                             Certified.
                                                                              All Excellence Stream
                            License Trained.
                                                                              assistant coaches are
                                                                              C-License Certified.
                            All coaches will have completed Making
                            Headway in Soccer, Making Ethical Decisions
                            and have completed Respect in Sport.
Strategic Goal 3: Facilities Development
                                                                                                                         Why These
      Objectives                       2019                         2020                          2021
                                                                                                                         Objectives?
                                                                                                                    QCUSC has identified
                                                                                                                    specific facility needs to
                                                                                                                    allow for its desired
                                                                                                                    program growth.
                             Develop plan for
                             obtaining additional         Execute plan for                                          Additional space is being
Enhance facility capacity    indoor and outdoor           additional indoor and         Review/evaluate current     targeted to allow better
to accommodate               training space.              outdoor training space.       training environment to     training times for all
continued program                                                                       ensure needs are being      groups. Additional space
growth & expansion.          Prepare a feasibility and    Initiate/execute a capital    met.                        would free up time at the
                             funding plan for             fundraising plan.                                         current facility to run an
                             additional training space.                                                             adult league or increase
                                                                                                                    external rentals that
                                                                                                                    would generate much
                                                                                                                    needed revenue for the
                                                                                                                    Club.

                            Strategic Goal 4: Financial Development
                                                                                                                         Why These
      Objectives                       2019                         2020                          2021
                                                                                                                         Objectives?
                             Develop a sponsorship
                                                          Substantially increase club
Build stronger               marketing package that is                                  Renewal rate of QCUSC
                                                          sponsorship to support
partnerships with local      promoted and distributed                                   sponsors since 2019 is      The financial goals
                                                          the Club’s growth and
businesses.                  throughout the Club’s                                      +80%.                       outlined in this section
                                                          expansion plans.
                             membership.                                                                            have been set to help
                             Develop a financial risk                                                               manage the risk
                                                                                        25% of net revenue to be
                             management plan that                                                                   associated with the
                                                                                        transferred to reserves.
                             establishes targets for      10% of net revenue to be                                  planned growth for the
Increase reserve funds.
                             percentage of net            transferred to reserves.                                  Club outlined in this
                                                                                        Renewal of financial risk
                             revenue to be allocated                                                                strategic plan, which
                                                                                        management plan.
                             toward reserve funds.                                                                  requires new
                             Non-fee-based revenue        Non-fee-based revenue         Non-fee-based revenue       investments.
Minimize risk in QCUSC’s
                             sources are increased by     sources are increased by      sources are increased by
revenue model.
                             10%                          15%                           20%
Strategic Goal 5: Organizational Development
                                                                                                                          Why These
      Objectives                       2019                          2020                       2021
                                                                                                                          Objectives?
Raise club standard                                                                                                 QCUSC is creating a high-
                             Submit application for the
through implementation                                      Maintain National Youth   Maintain National Youth       performance culture of
                             Canada Soccer National
of Canada Soccer’s Club                                     Club License.             Club License.                 excellence, accountability
                             Youth Club Licence.
Licensing Program.                                                                                                  and teamwork that –
Ensure all members have                                                                                             when combined with
a positive experience by     Member satisfaction of         Maintain member           Increase member               capable leadership and a
driving the highest levels   QCUSC’s programs is            satisfaction of QCUSC’s   satisfaction of QCUSC’s       clearly defined
of member satisfaction       +80%.                          programs at +80%.         programs to +85%.             organizational structure –
possible.                                                                                                           will result in high levels of
                                                                                                                    employee and
Expand opportunities for     Create an indoor 5-aside       Expand adult              Expand adult
                                                                                                                    membership satisfaction
adult soccer in Regina.      league by the spring.          programming by 10%.       programming by 20%.
                                                                                                                    and retention

        Strategic Goal 6: Governance and Planning Development
                                                                                                                          Why These
      Objectives                       2019                          2020                       2021
                                                                                                                          Objectives?
                             Club policies that meet
                             Canada Soccer Club
                             Licensing Program
                             standards are approved
                             and implemented.

                             Three (3) year Club
                             Strategic Plan is reviewed
                                                                                                                    QCUSC is building a highly
                             and adopted.
                                                                                                                    effective board with
                                                                                                                    efficient board meetings,
                             Review Board
                                                                                      Strategic Plan is updated     strong board and staff
Drive a robust system of     effectiveness and term.        Review and update Club
                                                                                      for the next three (3) year   alignment and top-level
Club governance.                                            policies as required.
                                                                                      cycle.                        accountability to the
                             100% of Board members
                                                                                                                    mission, vision, and core
                             complete Board
                                                                                                                    values of our
                             governance effectiveness
                                                                                                                    organization.
                             training.

                             Review the schedule and
                             frequency of meetings
                             and make necessary
                             changes to maximize
                             effectiveness and utility of
                             board meetings.
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