PROSPECTUS WORLDPERFUMERYCONGRESS.COM - JUNE 29-JULY 1, 2021 - WORLD PERFUMERY CONGRESS
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The Sensory Event for Fragrance Leaders June 29–July 1, 2021 Miami Beach Convention Center Miami, FL, USA Prospectus WorldPerfumeryCongress.com
Raising the Bar in Miami
The Sensory Event for Fragrance Leaders
We are excited to invite you back to Miami Beach, Florida on June 29-July 1, 2021 for the
World Perfumery Congress. Miami's rich heritage and cultural influences, coupled with its
international airport and proximity to New York and LATAM make it the perfect place to bring
the global fragrance industry together.
We are energized from 2018 in Nice, France, which broke a record of more than 1,800
attendees and more than 200 perfumers! It’s safe to say that each event brings a unique
perspective to the WPC's success. We look forward to creating an even more compelling and
engaging educational conference and expo with the help of our expert advisors.
A Global Stage for a Global Conversation
With fragrance playing a larger role in the wellness and lifestyles of conscious consumers, there’s
plenty to address for the future of the industry: the evolving ingredient story, brand and product
development, disruptive distribution channels, digitization, supply chain transparency, ethical
and sustainable sourcing, safety and regulatory legislation, among others. The global fragrance
market is expected to reach USD 92 billion by 2024, with personal care and household as
D. Eden Stuart the leading segments, while niche fine fragrances are continuing to grow the market through
Conference Director, WPC 2021 personalized formulations and branding. While the largest markets remain North America and
Managing Editor, Perfumer & Flavorist magazine Europe, the Middle East and Asia Pacific are growing rapidly as a result of urbanization, rising
middle class and disposable incomes.
The World Perfumery Congress is the global stage where houses, perfumers, suppliers, brands,
innovators and thought leaders convene to learn, share and discuss the future of fragrance.
I look forward to seeing you in Miami!
The Sensory Event for Fragrance Leaders
2 | WPC 2021 presented by Perfumer & Flavorist® magazine | WorldPerfumeryCongress.com
Who Attends
The Sensory Event for Fragrance Leaders
Experience the World Perfumery Congress
2016 and 2018 World Perfumery Congress global attendees
• Where the industry comes together by geographic region :
to engage with perfumers, fragrance
decision makers and brands
• Attendees are looking for new
2016 = 27% Europe
materials, partners, unique innovative 2018 = 60% Europe 2016 = 13% Asia
solutions, technologies and advances 2018 = 16% Asia
in fragrance
2016 = 60% Americas
• Exhibitors and sponsors participate 2018 = 24% Americas
in product demonstrations with
attendees to build their brand &
generate new customer contacts
& leads
2016 = 73 Atendees in Miami, Florida, US
2018 = 1,30 Atendees in Nice, France
8 10 out of Attendees
are Perfumers, R&D, Evaluators, Marketing, and
9 10 out of Attendees
achieved their educational goals at WPC
9 10 out of
plan to attend next year
Attendees
Management
WorldPerfumeryCongress.com | WPC 2021 presented by Perfumer & Flavorist® magazine |3
Purchasing Power
The Sensory Event for Fragrance Leaders
21% 44%
100%
2%
12%
21%
Business Type
“
44% of attendees work at a fragrance manufacturer
21% of attendees work at a manufacturer of both flavor
and fragrances
“The World Perfumery Congress is always an amazing event to
come to. In the sense that you have not just all the perfumers, 21% of attendees work at a fragrance materials supplier
but all the senior managers from the major companies, which is
12% of attendees work at a consumer packaged
a great opportunity to see how the industry is doing.”
good company
– Peter Jackets,
Director of Kris Aromatics, Ltd. 2% attendees allied to the field
4 | WPC 2021 presented by Perfumer & Flavorist® magazine | WorldPerfumeryCongress.com
What Makes WPC Different?
The Sensory Event for Fragrance Leaders
What attendees are saying about WPC
The speaker performance and content was outstanding, the trade show
“
priceless and informative. It was an exciting event with industry professionals
from all over the globe.””
“The conference was great! WPC is really qualitative, not quantitative.”
“I found WPC very insightful and it gave me a lot of perspective about the
fragrance industry.”
“Speakers were successful in different related industries that cross over to
our creative goals, including chefs, wine sommeliers, artists, designers and
relating their art and business to ours.”
“The sessions were exceptionally technical.”
“Developing a forum of esteemed perfumers and fragrance industry
professionals and executive management allows us to discuss the very
essentials of what is necessary to both sustain our industry and reinvigorate it.”
7 10 out of Attendees
have a minimum spending budget of $100,000+
8 10 out of Attendees
approve or recommend products purchased
WorldPerfumeryCongress.com | WPC 2021 presented by Perfumer & Flavorist® magazine |5
What Makes WPC Different?
The Sensory Event for Fragrance Leaders
What exhibitors are saying about WPC
“2018 WPC was our first event of such magnitude, and I am still “Representatives of all the big players are present with all the
amazed by the number of visitors that visited our booth. This has industry talent all in one place. It is very interesting for both new
lead to more than 100 leads, resulting in planned visits at client site. and established perfumers to be able to share their knowledge
P&F was amazingly helpful and very nice helping us to market our in this setting.”
brand new innovative products for perfumers. We will definitively
be back!” – Paul Pieschl, Senior Perfumer, Fragrance Ingredients Director
of International Flavors & Fragrance
– Jean-Christophe Lambert, Sales Engineer,
ENOLEO
“We attend the WPC to announce our latest news, show
awareness and commitment to the industry; to be seen to be
“WPC provides an open, international platform for exhibitors
present – all of which we achieved at WPC 2016. Our stand was
and visitors for social networking, company brand promotion and
very busy and we saw everyone that we wished to see with plenty
professional information exchange.”
of meetings throughout the three days of the conference.”
- Jacqueline Hu, Head of Creative Fragrance Development – Wolfgang Krause, Marketing & Product Management,
and Marketing, T. Hasegawa Co. BASF SE
“I’ve been coming to the World Perfumery Congress since
“Overall, the show was great from the content of the speaker
1994 and this was the best one in all that time. All the elements
program to the energy in the exhibition. It was inspiring,
were covered – it is not just about the ingredients but it’s also
informative and helpful. Our stand was very busy throughout the
about sustainability and the topics around the edges of the
day so we were very happy with the turnout. We definitely saw
industry. I think we are going into a new spectrum of fragrance
the people that we had wanted to see. It is a great showcase for
development through high impactful materials that can be used
us to promote our products within a very targeted audience and
in low dosage levels.”
a very efficient way to get our brand out there.”
– Frederick Kritzer, Vice President North America,
– Seth Pasternack, Senior Marketing Manager, Fragrance & Sensory Ingredients, Symrise
Robertet
6 | WPC 2021 presented by Perfumer & Flavorist® magazine | WorldPerfumeryCongress.com
61.9 mm
Marketing WPC
The Sensory Event for Fragrance Leaders
Targets 13,600+ Fragrance professionals across multiple channels and delivers over 4 million
5.00 bn Natural Flavors
impressions each event
2.96 bn Flavoring Materials
2.58 bn Process Flavors
6.35 bn Sythetic Flavors
8.39 bn Herbs, spices and blends
Why Should You Exhibit at WPC…
The Global Fragrance Market Expected Growth by 2022
• Build brand awareness
is expected to reach
$70 Billion by 2022. 4
• Demonstrate products to new customers
• Network with fragrance industry professionals
Sources: • Strengthen your business relationships
(2) Transparency Market
Research (2015)
bn • Connect with qualified buyers of ingredients,
5.2 (3) Satista CMO
(4) FACT. MR fragrances and more
(5) Euromonitor
bn
Must-attend special events at WPC:
5.2
1 bn
• General Presentations
89.5 bm
2.4 bn
2017 Global • Opening Reception
Fragrance
mm
• Closing Gala
810
Market Share
25.1 bn
59.1 bn
Household Cleaners 3
Laundry Care 3
• Expo Hall
20.3 bn Dishwashing Detergents 3
10.9 bn Air Care Market 2
17.3 bn Polishes, Room Scents and Insecticides 3
401 bn Cosmetics, Personal Care & Fine Fragrance 5
Expected Growth by 2021
WorldPerfumeryCongress.com | WPC 2021 presented by Perfumer & Flavorist® magazine |7
The Sensory Event for Fragrance Leaders
Join us in Miami 2021!
Call Your Representative Today
PAIGE CRIST
WPC Sales Representative
Phone: 630.344.6060
Email: pcrist@allured.com
OFFICE:
Allured Business Media Phone: 630-653-2155
336 Gundersen Drive, Suite A Fax: 630-653-2192
Carol Stream, IL 60188, USA www.Allured.com
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