PRO CYCLING TEAM - Saint Piran
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PRO CYCLING TEAM
DOING THINGS DIFFERENTLY
An elite level cycling team but also a
unique sporting endeavour resting on
PRO C Y C L I N G TE AM
sustainable foundations.
UNIQUE STRUCTURE UNIQUE IDENTITY UNIQUE FINANCIAL MODEL
From elite level Cornish while taking Sponsorship, Branding,
to grassroots the best from the rest Retail, Grassroots support
(both riders & practices)
Unique Structure
From elite to grassroots
CONTINENTAL
The Continental Team
is the flagship and sits at
DEVELOPMENT TEAM
PRO C Y C L I N G TE AM
the top of the pyramid. WOMENS TEAM
The elite team is the flagship but we believe
that cycling has to reach out beyond the
rarified levels of the competitive sport,
encouraging buy-in from the commercial SAINT PIRAN CYCLING = SUPPORTERS
supporters, the community and the industry.
ELITE CYCLING
Saint Piran elite cycling team is
entering its sixth year competing
PRO C Y C L I N G TE AM
nationally and internationally.
A mix of seasoned
Competes in the Cornish brand name with
professionals and up-and-
highest domestic tier riders from all over the UK
coming younger riders
Elite Cycling
Ovo Energy Tour Series
Invited to compete alongside the best
1. professional teams.
PRO C Y C L I N G TE AM
2. Continental cycling.
3. Steve Lampier Tour Series points winner.
On television at Tour Series Durham Round -took
4. four of the top nine places out of a field of 49.
Elite Cycling
in 2020 & Beyond
IN 2021 BEYOND 2021
Tour of Britain Prepare the team for
PRO C Y C L I N G TE AM
top tier racing
Tour Series
Build the bestDEVELOPMENT TEAM
Development/feeder squad for the
PRO C Y C L I N G TE AM
Continental Team for promising riders
A team for promising riders to train and
race both regionally and nationally.AT THE GRASSROOTS = SAINT PIRAN CYCLING
Most pro teams are isolated from the wider
cycling community, but Saint Piran does not
PRO C Y C L I N G TE AM
exist in a vacuum
We are building on existing We compete at the highest Local government is promoting
strengths as a team, with level. But we have a base in cycling for its environmental
links through all levels of cycling’s grass roots etc. and physical & mental health
the cycling community. benefits, turning Cornwall into
a ‘Cycling County’.UNIQUE FINANCIAL MODEL
Cycling teams are typically dependent on a single large
sponsor. Saint Piran is seeking to develop a more sustainable
financing model for cycling teams with three elements:
PRO C Y C L I N G TE AM
1 2 3
SPONSORSHIP BRANDING & RETAIL COMMUNITY
NATIONAL & LOCAL A GROWING PRODUCT RANGE GRASSROOTS SUPPORTERSOFFICAL PARTNERS
INDUSTRY PARTNERS
PRO C Y C L I N G TE AM
SUPPORTING PARTNERS
INVEST IN OUR TEAM AND BE PART OF SOMETHING GREAT.BRAND PARTNERS
PRO C Y C L I N G TE AM
WE ARE ACTIVELY DEVELOPING THE BRANDED PRODUCTS PORTFOLIO,
INCLUDING THROUGH A PROJECT WITH FALMOUTH UNIVERSITY BUSINESS SCHOOL.COMMUNITY SUPPORTERS
SUPPORTERS PUBLIC
PRO C Y C L I N G TE AM
CLUB GRANTS
PARTICIPATIONWHY SPONSOR CYCLING?
5.3 M
(12%) OF OVER 16S
150 K
BRITISH CYCLING MEMBERS
30-49 YEAR-OLDS
5.3m (12%) of over 16s in the UK cycle In 2019, British Cycling reached THIS 30-49 year-olds cycle the
at least once a week while 7.6m (17%) milestone for the first time; representing a largest number of miles.
cycle at least once a month. threefold increase in the membership base
PRO C Y C L I N G TE AM
since the London 2012 Olympics. CYCLING UK
DEPARTMENT FOR TRANSPORT
BRITISH CYCLING
THE PROPORTION OF
CYCLISTS INCREASES WITH
HOUSEHOLD INCOME
500 K
PARTICIPANTS
3.4 BN
UK MARKET WORTH
The demographic is skewed British Cycling and HSBC UK celebrated Around 3.5m bicycles are sold each year
towards middle-age, higher a record year for participation in one of in the UK.The overall UK cycling market
income individuals. the organisation’s recreational cycling is worth around £3.4bn annually, half of
programmes in 2017. which is sales of bicycles and the other half
UK GOVERNMENT – BRITISH SOCIAL ATTITUDES SURVEY 2015 clothing & accessories.
BRITISH CYCLING
CONFEDERATION OF EUROPEAN BICYCLE INDUSTRIESWHY SPONSOR SAINT PIRAN?
SOCIAL MEDIA
Team & riders
47 M
1.2 M 9.1 K
Team
PRO C Y C L I N G TE AM
impressions
4.6 K IMPRESSIONS
PRESS & TV 1.3 K
Local & national exposure
4.9 M 2.6 M
Televised Print Media
EVENTS ENGAGEMENT
850,000 We run two annual ‘sportive’ events –
the Rattler Pro Ride in Cornwall and
Community and participation
Employee engagement Corporate
Owned Media Merriott Mash in Somerset. Social Responsibility.CHRIS OPIE
Why have I returned to 22.7K
Youtube subscribers
professional racing? 20.K
PRO C Y C L I N G TE AM
Instagram
I have unfinished business, new goals I want
to become a mountainbike champion, I want
12.1K
Strava
to race on the velodrome, in the 6 day track
races. More importantly I want to help future
generations. 5K
TwitterWOMEN
PRO C Y C L I N G TE AM
EQUAL TERMS WITH THE MEN
MASSIVE INTEREST
MORE OPPORTUNITIESA DREAM TOUR SERIES FOR
PRO C Y C L I N G TE AM
THE TEAM FROM CORNWALL
ITV commentatorTHANK YOU WE LOOK FORWARD TO WORKING TOGETHER.
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