The OVO Energy Tour Series 2018 - Aberdeen City Council
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The OVO Energy Tour Series 2018 • UK’s premier professional cycle race series • 2018 will be the tenth year of The Tour Series • Races for Men’s and Women’s Tour • Local, national and international focus on the city which will bring major benefits • The city will be one of two Scottish rounds on the calendar • Improve future event opportunities for the city
Venue Spectators
Spectator Information Stoke-on- 6,000
Trent
• The OVO Energy Tour Series continues to
Redditch 15,000
go from strength to strength, attracting
large crowds to each of the venues Wembley 5,000
Park
• Spectators both young and old, cycling Croydon 12,000
fanatics and newcomers to the sport,
Bath 15,000
line the streets to witness the fast paced
Motherwell 7,000
action of elite cycle racing
Aberdeen 10,000
Durham 11,000
2017 Spectator figures
Stevenage 12,000
ITV4 Highlights • The highlights of each round of The OVO Tour Series are broadcast on ITV4 and Eurosport in the UK and across 60 international TV markets • The highlight shows run the evening after every round in an hour long programme, as well as a pre-planned local tourism ‘magazine’ piece • The highlight shows are also available to stream online through ITV.com, with additional ‘catch up’ service through ITV Player • The average viewing for the series in 2017 was 204,800 with the repeat show averaging 65,000
Broadcast Summary • Media with accreditation are granted access to circuit technical areas – so combined with media reports made outside the circuit, add to the print coverage The Tour Series receives each year • Coverage from regional television stations is excellent. Activities and events throughout the day provide footage for pre-recorded material, whilst the afternoon and evening racing fits the 18:00- 19:00 news slots, particularly those of BBC and ITV
Broadcast Summary • Several stations report live from the venues each year, for evening news slots, capturing the atmosphere and reporting on the event • The presence of local and regional radio stations, often as Media Partners, ensures that The Tour Series gains maximum exposure each year • Pre and post round interviews and race previews and reaction pieces are recorded, providing extended coverage before and after each event
Event Evaluation
• The Tour Series commissions an independent evaluation survey for each edition of
the Series and the event overall
• Individual reports are produced for each round of the event, evaluating the impact
of the race round by round and as a whole
• Host venues sign off on report methodology in advance and can add questions to
influence the structure of their report
•
The post-event report also indicated that visiting The Tour Series has inspired
attendees to cycle more regularly in each year as follows:
• 2014 - 60%
• 2015 - 64%
• 2016 - 58%
The Route (provisional)
• Road closures commence at
6am on 17May and reopen at
1am on 18May
• Start / Finish on Union Street
• Turn right into Union Terrace
• Right into Rosemount
Viaduct/Denburn Viaduct/
Schoolhill
• Right into Back Wynd
• Left in to Union Street/Market
Street Junction
• U-turn up Union Street
Cycle Scotland Programme
Race Start Finish Race Duration
Under 10’s Youth E 12:00 12:15 0:15
Under 12’s Youth C/D 12:27 12:47 0:20
Under 16’s – Youth A/B 12:59 13:29 0:30
Male 3rd/4th Category 13:41 14:11 0:30
Corporate Race 14:23 14:53 0:30
Womens Race 15:05 15:35 0:30
Male 2nd/3rd/4th Cat 15:47 16:17 0:30Ovo Energy Tour Series Race Programme Race Start Finish Women’s Race 17:30 18:15 Women’s 18:25 18:30 Presentations Men’s Race 19:30 20:45 Sprint Lap 1 (Approx.) 19:45 Sprint Lap 2 (Approx.) 20:00 Sprint Lap 3 (Approx.) 20:15 5 Laps to Go Bell 20:30 Men’s Presentation 20:45 21:00
• Maximise impact requires collaboration with you, schools, sports clubs • Destination promotion – VisitScotland and VisitAberdeenshire • Drive audience into city centre – special offers • Transform the city in to a cycling hub on event day • Marketing and promotion • Activation of city spaces • City dressing
Business Opportunities • Best dressed window competition (see photos) • Cycling themed produce – cakes, coffee with decoration etc • Ovo Energy Tour Series special offers – discounts/cross promotion
Business Opportunities • Promos – Food & drink, displays etc • Work place challenge – corporate race/ static bike challenges • Online engagement • Mascot visit to businesses/schools • Cycle Safety/ Security Workshops • Bike health check
Ideas to increase visitors and repeat visits – we will look at • Event advertising • Marketing & promotion package – Aberdeen Journals/ AGCC/ Radio • Sport Aberdeen passes • Hotel Sponsor – food/drink/overnight stay • Bike Companies – vouchers
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