Playing Lottery Eastern Europe in - EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION
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No 30 April 2009
EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION
Playing Lottery
in
Eastern Europe
The Executive Committee of
the European State Lotteries
and Toto Association
PRESIDENT
Dr. Winfried WORTMANN, Managing Director
WESTDEUTSCHE LOTTERIE GmbH & Co. OHG, Germany
1ST VICE-PRESIDENT
Mr. Christophe BLANCHARD-DIGNAC,
President – General Director
LA FRANÇAISE DES JEUX, France
2ND VICE-PRESIDENT
Mr Jussi ISOTALO, Deputy Managing Director MAY SEPTEMBER
VEIKKAUS OY, Finland s Joint EL/WLA Sports Betting s %,5 i%UROPEAN
Seminar Lottery University»
MEMBERS
Dates: 06-08 May 2009 6 - 8 May 2009
Dates:
Hosted by
Prof Vesna BAKRAN, General Manager Staatliche Lotterieverwaltung in Bayern
Munich / Germany
Against
Sports Betting Seminar all odds
Preparing the
HRVATSKA LUTRIJA d.o.o., Croatia Location:
Future
30 August-04 September 2009
Mr. Gonzalo FERNÁNDEZ RODRÍGUEZ, General Director Munich / Germany Location: Malta
LOTERÍAS Y APUESTAS DEL ESTADO, Spain
Host: Staatliche Lotterie- Host: Maltco Lotteries Ltd
JUDr. Ales HUSAK, Chairman of the Board of Directors
and General Director Verwaltung in Bayern
SAZKA a.s., Czech Republic s 2ESPONSIBLE 'AMING 3EMINAR
Mr Léon LOSCH, Director s Joint EL/WLA Seminar Dates: 28-30 September 2009
LOTERIE NATIONALE, Luxembourg Seminar hosted by
NORSK TIPPING May 25 - 28 ,2009
Hamar / Norway
on Interactive Gaming Interactive Gaming
Lotteries
in Location: Barcelona / Spain
Dipl. Ing. Friedrich STICKLER, Deputy General Director Seminar
Cyberspace
österreichische Lotterien, Austria and New Media Host: Loteria de Catalunya
Ms Dianne THOMPSON, Chief Executive Dates: 25-28 May 2009
The National Lottery CAMELOT, United Kingdom Location: Hamar / Norway OCTOBER
Mr Tjeerd VEENSTRA, Director Host: Norsk Tipping AS s 3EMINAR ON )NFO 3HARING %,)3%
De Lotto, Netherlands
Dates: 12-14 October 2009
JUNE Location: Lisbon / Portugal
s EL Congress Host: Santa Casa da Misericordia de
Dates: 08-11 June 2009 Lisboa
Location: Istanbul / Turkey
Contents Followed by:
1. Message from the President
s EL General Assembly
Date: 11 June 2009 afternoon
3. Editorial
4. Playing Lottery in Eastern Europe s Joint EL/WLA Security
Seminar
Hosted by
23 - 25 June, 2009
Budapest / Hungary
Security Seminar Where
Creativity
19. Philippe Vlaemminck EL Legal Adviser meets Security
Dates: 23-25 June 2009
21. Camelot Location:
Budapest / Hungary Registration for all our seminars
24. Members’ News
Host: Szerencsejatek Zrt can be done online at
27. Premium Partners http://www.european-lotteries.org
31. Workshops
All events are available on our website (under events)
Announcements are made a few months in advance
General Secretariat
Bernadette Lobjois
Secretary General
Av. de Béthusy 36
CH-1005 LAUSANNE
Tel. +41 21 311 30 25
Fax +41 21 312 30 11
internet: http://www.european-lotteries.org
E-mail. info@european-lotteries.org
THE MATERIAL, VIEWS, OPINIONS AND COMMENTS EXPRESSED BY THE AUTHORS, THE SPEAKERS AND THE PANELISTS ARE THEIR
OWN AND DO NOT NECESSARILY REPRESENT THE POSITION OF PANORAMA OR EL ASSOCIATION. PANORAMA ACCEPTS NO LIABILITY
FOR THE ACCURACY OF STATEMENTS MADE BY ADVERTISERS. ALL RIGHTS RESERVED. NO PART OF THIS MAGAZINE MAY BE REPRO-
DUCED WITHOUT WRITTEN PERMISSION FROM EL GENERAL SECRETARIAT.
Message from the President
Ladies and Gentlemen, are constitutive and justified. It is re-
Dear friends, markable how clearly the Parliament has
expressed that these resources should
With its decision of 10 March, 2009, the not go to private pockets.
European Parliament has set an impor-
tant signal that corresponds to our basic We will continue to support the Europe-
principles. It shows that we are not alone an Parliament and its committees in the
and that it is not only the governments of development of sustainable solutions for
the Member States that give us guidance gambling in Europe. The 10th of March
on responsible gaming. By voting with also proved how important and right it
544 votes in favour and only 36 against has been and still is to focus our strategic
the resolution on online gambling, the work on Brussels.
European Parliament has taken a very
clear stance.. This is all the more remark- Within our European Association of
able as online gambling is a very complex State Lotteries and Toto organisations,
and difficult subject. The rapporteur and everything is now stepping up to the big
the IMCO committee haven taken the congress in Istanbul in June. We have
time to carefully examine the subject and prepared an ambitious programme that
give clear recommendations. reflects the broad ranger of topics we are
currently working on. In the General As-
Gambling falls within the scope of the EU sembly, we will determine the guidelines
Treaty. But it is a very sensitive service for the strategic work in the future. We
that cannot be compared to other areas; will elect a new team to master these ac-
a mere self-regulation in this area cannot tivities. I would like to thank, also on be-
be sufficient. It is also very important to half of the General Secretary and the Ex-
note that the Parliament considers that ecutive Committee, our host, the Turkish
the national legislation in the respective National Lottery Milli Piyango, for the
Member State is responsible for the gam- kind invitation that it has extended to all
bling sector. The subsidiarity principle of us.
has to be applied. For this reason, the
Member States have the right, but also I am looking forward to the discussions
the obligation to regulate the gambling with you in Istanbul.
sector with their means – as far as they
can. And as the past has shown, they can.
Yours
Areas like internet gambling and cross Winfried Wortmann
border activities (cross border betting) President
however also show that the current mod-
els have to be further developed. To this
end, political solutions are needed. It is
not satisfactory to wait for decisions by
the European Court of Justice. Certainly
the European Parliament emphasizes as
well that the national levies on gambling,
our contribution to the public welfare,
1 PAN RAMA
EL Premium Partner
Glimpsing the Future of Gaming
The maturing core player. The younger emerging consumer.
Attracting both requires products that continue to maximize lottery sales of traditional retailers as
well as solutions that leverage new sales channels, including fresh, exciting game concepts for the
Internet and mobile phones.
That’s the future. That’s the challenge. That’s our focus.
Scientific Games delivers on its commitment to be a good
neighbor and good global citizen and, as such, is committed to
socially responsible gaming and sustainable business practices. ©2008 Scientific Games
2 PAN RAMA
Editorial
Two decades later…
This Panorama is dedicated to the Lot- When some of these countries wanted to
teries from Eastern and Central Europe. join the European Community, our Associa-
Some of these organizations are Members tion fulfilled its role by inviting the Lotteries
of the European State Lotteries and Toto of these countries in round tables to inform
Association (formerly AELLE) for almost them on EU law and the various challenges
20 years, and most have applied since 1995. they will have to face. Our Legal Advisors
provided them with some concrete exam-
The first Lottery to have joined our As- ples and answered all their questions.
sociation in early 1991 was the Lottery of
the Czech Republic (formerly Czechoslo- Subsequently, some countries made the
vakia which included the Czech Republic step forward and entered the Euro zone.
and Slovakia). This country, that joined An information meeting was consequently
the EU in May 2004, currently assures held in Paris, during which different Mem-
the EU Presidency. Other Lotteries also ber Lotteries of the Euro zone presented
followed in 1991, such as the Romanian the requirements and practical examples.
and Hungarian Lotteries.
All our Members can count on EL’s sup-
Furthermore, in November 1993, we or- port. Indeed, the Association has always
ganized the first conference for the coun- been there, throughout the years and has
tries of Eastern and Central Europe. This even anticipated some situations.
event took place in the city of Cracow in
Poland. Other meetings followed on an an- Today, there is no need to meet our Mem-
nual basis until 2001. Then, the meetings bers for the above-mentioned specificities
were not organized anymore due to the anymore. Nevertheless, they continue to
fact that the involved Lotteries in this part regularly participate in our seminars, con-
of Europe reached a high technological ferences and other meetings organized
level and set up modern sales networks. throughout the year, within a quite unique
family : the European Lotteries.
EL activities’ landscape for the coming months:
The seminars on sports betting in Munich, on interactive games in Hamar, and on se-
curity in Budapest are in progress. The related information is available in our website.
The most important event remains our Congress in Istanbul with our General As-
sembly which will close this major event. Mr. Biçer, CEO of Milly Piyango, the Turkish
National Lottery Administration – and his whole team look forward to welcoming you
to this magnificent city of Istanbul, where an enriching program awaits you. All infor-
mation are available in the Congress website : www.el2009.org
Then, in September, we will have our usual rendez-vous : ELU – European Lottery
University, which will take place on the very beautiful island of Malta.
We hope to see many of you in Istanbul to celebrate together the fifth Congress of
our Association.
Istanbul’da görüümek üzere… (see you soon in Istanbul)
Bernadette Lobjois
Secretary General
3 PAN RAMA
Playing Lottery in Eastern Europe
OLD WORLD - NEW WORLD OF LOTTERIES
Most of our Members in Eastern and but they are definitely in sync with 21st by a tumultuous history and how they
Central Europe have experienced an in- century mentality: Online games and wa- have found the high road to success. Still
tertwined history. Their Lotteries have gering systems, Internet and mobile gam- many challenges lay ahead, due to mar-
sometimes followed a similar path but as ing processing, strong focus on business ket penetration by unlicensed offshore
the countries have become independent, transparency and adoption of strict so- game operators, liberalization of cross-
they have focused on their own identities cial responsible gaming principles. They border games and the difficult task to
– a trait that is obvious in their games of- are doing well in terms of pleasing their convince their own governments of the
fering. They are now making history with customers; they are doing even better at urgency to set up stringent gaming laws
a new approach and a new vision for their supporting good causes, social and other to better protect the players.
State Lotteries. government-sponsored programs and
We have asked our Eastern and Central their community by strengthening their
European Members to give us an over- image and presenting an attractive, mod-
view of their experiences and the evolu- ern and clearly transparent gaming envi-
tion of games in their respective coun- ronment very well in line with the rest of
tries. One main feature that seems to Europe.
appear in each of these countries is their Take a look at the following presenta-
advanced level of technology and the fu- tions sent by our colleagues from Eastern
turistic games already in place. These and Central Europe, and see how they
countries might belong to “Old Europe” have overcome major difficulties caused
4 PAN RAMA
Playing Lottery in Eastern Europe
Russia The Lottery market in Russia
target audience to evaluate players’ pref- two months, the applicant is issued ei-
erences are not held regularly in Russia, ther a license for the term not exceeding
Interlot has researched at different times 5 years or a reasonable refusal to get the
the market to streamline its marketing license. A decision of reasonable refusal
strategy. Social and demographic profile is made based on the law’s stipulations.
of TV lottery players, highlighted by mar- Applicant may appeal the decision in the
ket research, almost completely mirrored order prescribed by the legislation of the
the social and demographic features of Russian Federation.
the population of Russia. There were not
considerable differences in geographical Gaming environment in Russia
areas for most player groups. While official Russian operators have dif-
ficulties getting licensed to operate lottery
0ERCENTAGE OF MEN VERSUS WOMEN games on Internet and mobile phones,
Alexander Zibrov
General Director players there is a great deal of foreign operators
selling in our country without a Russian
“Interlot” Jsc., founded in 1996, is the license via Internet-based offshore opera-
largest Russian operator responsible for tions. To ensure the security of our gaming
organizing and managing lotteries. Since offering, Interlot has addressed a proposal
1997, Interlot has been conducting the to the appropriate authorities of the Rus-
“Golden Key” Housing Lottery, the only sian Federation to research the activities
one of its kind in Russia, throughout the of such illegal gambling sites in Russian
country. The unique targeting of this Lot- Web space. According to public informa-
tery is based on the fact that a new apart- tion, as of the end of 2007, Russian In-
ment (value at about two millions rou- ternet counted 6 894 gambling sites. The
bles) is available in every weekly drawing. !GE RANGE OF PLAYERS number of visitors to those sites is stagger-
“Golden Key” is a passive lottery based ing: For example, one of Internet-casino
on a 30/90 scheme. Even the structure gets hit 108 148 per month.
of the prize funds of the Lottery is aimed Most of the sites have no authorization for
at providing the population with proper running games and any lotteries in Russia.
social security as far as residential facili-
ties throughout the country. Besides this, The Federal Service of Financial Moni-
according to Russian legislation, part of toring of Russia expressed concern on
our annual revenue goes to finance social the issue of monitoring criminal activities
programmes. through gambling sites. As of today, there
are no legislative measures, nor financial
Our games Our legislation sanctions to restrict the invasion of for-
Interlot is a leader in Russia among TV In accordance with our gaming law, there eign operators in Russian Internet space.
lotteries (with an earning share of 48 % are established principles controlling re- It creates more difficulties for national
for 2008). The number of TV projects lations between Lottery companies and operators to promote their lottery games
has grown to three. One of them is a Card the State in Russia since 2005. Live lot- on the Web.
Lottery with a winning formula of 5 plus teries can be run by a state. A state prog-
1 out of 36 numbers with a combination nostic game was started last year, using ! VIEW ON OUR FUTURE
pre-printed on the lottery ticket. The lottery terminals to sell tickets. There are However, Interlot is actively looking at
other is a number Lottery with a formula some legislative restrictions for commer- launching new lottery games on the Inter-
of 9 numbers out of 30. In 2007, Inter- cial companies that have to go through net and on mobile phones. Now it has de-
lot launched a momentary lottery, six a complex legal licensing process before veloped a range of interactive prognostic
projects based on the umbrella principle. launching mobile lotteries. games adapted to the Russian mentality.
They are officially registered. At the same
The most popular and successful project The legal process of licensing Inter- time Interlot is looking for new technolo-
is ”Golden Key”. More than 700 apart- net and mobile lotteries is no different gies to make traditional lotteries more ac-
ments have been raffled off over the past from the process of licensing traditional cessible all over the country. We already
10 years. This Lottery is a leading game games. A federal authority issues the li- use terminals to accept payment for the
not only among Interlot portfolio, but also cense but only to Russian applicants. In sale of pre-printed lottery tickets. We up-
at national level. The ticket price for TV the Russian Federation such an author- graded our own site to accept sales of pas-
lotteries is 50 roubles, for instant lotter- ity is the Federal Treasury Department. sive lotteries on the Web and developed
ies: 10 roubles. To get a license to run a lottery on the active games with a range of combina-
territory of the Russian Federation, the tions. In summary, it should also be stated
7HO ARE OUR PLAYERS applicant must submit all documents that now Interlot has moved into a stage of
Although marketing researches with a required by federal gaming law. Within intensive and extensive development.
5 PAN RAMA
Playing Lottery in Eastern Europe
Bosnia and Herzegovina LUTRIJA BIH: A LOTTERY WITH A HEART
The basic activity of the Lottery of Bos- The Audi TT ticket is particularly popu-
nia and Herzegovina (BiH) is to manage lar among our players. There are 2 games
games of chance and fun games all over on one ticket. By scratching one of two
the Federation of Bosnia and Herzegovi- specifically indicated fields, one may win
na. In 1973, the Assembly of Bosnia and valuable cash prize, while by scratching
Herzegovina established an independ- the other indicated field, i.e. the car reg-
ent Lottery organization called “Lutrija istration plate, one may win 1 of 10 Audi
BiH” which until then had been operating TT cars. The price of this ticket is 2 KM,
since 1951 under a Yugoslav Lottery sys- while all other tickets cost 1 KM and for the
tem. Consequently, pursuant to the Law replacement of a ticket, an additional pay-
on Games of Chance, the Government of ment is required.
the Federation of BiH is a sole owner and 3PECIAL GAMES OF CHANCE
founder of the Lottery of BiH. Our Lottery s #ASINO GAMES Audi TT ticket
organization is a Member of the European s 3LOT MACHINES IN GAMING CLUBS
State Lotteries “EL”. s "ETTING GAMES
The BiH Lottery operates under the con- With the aim of organizing modern, attrac-
trol of a Board of Directors. The President tive and diverse games of chance, special
of the Board is Zdravko Rajic. Muris Aga- attention has been given to the joint-ven-
nagic, General Manager, is the head of the ture project done in cooperation with the
BiH Lottery. Game development contin- Austrian Gaming Industries that allowed
ued until 1992, but then the political situa- the implementation of slot machines.
tion brought any new development in lot- There are currently 40 gaming clubs in
tery games to an end. In 1996, there was the country. 1000 slot machines have been
a renewed interest in games of chance. installed throughout these clubs where a
Since then, we have re-established our very attractive jackpot is being offered.
retail network, supported by our own in-
vestments and without any donations or 'RAPH OF THE TURNOVER OF "I( ,OTTERY PERIOD
assistance from third parties. In an effort
to maintain our leading role in organiz-
ing games of chance, we are continually
monitoring any development in modern
technology, as well as the latest trends in
this field.
The BiH Lottery complies with the stand-
ards for responsible gaming activities and
it has implemented a new technology to
improve its payment process and fulfil its
obligations towards the players. Current-
ly, we are providing service to 350 points
of sales all over the Federation, a coun-
try with 2 million inhabitants. In order to
make our games more accessible and of-
fer a more efficient purchase and payment
process, we are planning to expand and #LASSIC GAMES OF CHANCE The BiH Lottery is an interesting employ-
adapt our current retail network. s ,OTO COMBINATION COSTS +- er, offering its employees a possibility of
The BiH Lottery has a strong presence s *OKER constant professional advancement, con-
on the national market thanks to its wide s 46 "INGO THE MOST POPULAR GAME OF tinued improvement of working condi-
range of games that are constantly re- chance in our country). The price of a tions and career promotion. A motivating
viewed and refined in order to meet the bingo ticket is 1, 50 KM for the regular working environment is created through
expectations and needs of our players. draws and 2 KM for extraordinary draws. an appropriate award system. In all as-
The games assortment consists of special s Instant Tickets with merchandise and cash pects of our business, we have proved that
and classic games. prizes (Horoscope, Prati srecu /Follow your we really work in accordance with the slo-
luck, Express lottery, Bingo and Audi TT) gan: « The BiH Lottery has a heart».
Change : 1 BAM/MK = Eur 0.51
6 PAN RAMA
Playing Lottery in Eastern Europe
Bulgaria
Eurofootball was founded in 1990 and of- Our retail network Most of our players rely on their personal
fered its first nationwide game in 1993. Eurofootball has 850 points of sales knowledge, supported by the extensive
The company is the first licensed sports with attractive exteriors and interiors, volume of statistical data provided by
betting operator in Bulgaria, supported throughout Bulgaria. Each retail loca- EUROFOOTBALL.
by our shareholders, BILOT EOOD and tion comes equipped with terminals, TV
EUROSADRUZHIE OOD. On the interna- monitors and Internet connections. The Gaming Legislation in Bulgaria
tional front, Eurofootball is a Member of points of sales, open year round, are cen- Eurofootball has a full range license al-
the World Lottery Association, the Euro- trally located in towns and villages, and lowing us to provide additional games,
pean States Lotteries and Toto Associa- a high level of professional and technical apart from the existing ones and to use
tion and EFP. services are offered for utmost clients’ interactive channels for distribution such
satisfaction. as telephone betting that is scheduled
Our company has adopted a policy of to be launched during the second half of
corporate social responsibility practices #OMMUNICATION CHANNELS March 2009. We are also envisioning new
and, as a consequence a variety of insti- Eurofootball’s website, www.eurofoot- betting possibilities in the fall of 2009.
tutions benefit from our social involve- ball.bg, has been receiving a lot of hits.
ment: The arts, sports organizations and According to our latest survey, the number The company holds a license, issued by
charity events promoted throughout the of one-time visitors per month reached the State Gambling Committee, for the
entire territory of Bulgaria. In 2007, Eu- 1.097.738 while the number of comeback organization of betting on results from
rofootball received the top award in the visitors amounted to 13.374.340. sports competitions. In compliance with
Annual Ranking Contest of the newspa- the strict Bulgarian gambling rules and
per Pari for “Top 100 Biggest Companies Eurofootball handles a newspaper with a laws, Eurofootball monitors its business
in the Service Sector“. weekly circulation of more than 80.000. activities and reports on-line to the Min-
TV Eurofootball: The programmes are istry of Finance. As per the Gambling
Our games broadcasted in all POS, during the entire Act, games of chance in Bulgaria can be
In August 2003, Eurofootball introduced opening hours, and in some areas, they organized and conducted solely by oper-
for the first time an on-line system based are transmitted via satellite or cable. ators licensed by the State Commission
on the IT infrastructure provided by on Gambling, which is the only compe-
INTRALOT. With this system, Eurofootball tent state authority in the country.
offers more than 20.000 betting options
in two weekly draws, covering more Eurofootball’s policy helps support the
than 20 types of sports, not counting the State Gambling Committee, thus protect-
Olympics. Our main products are: ing both state and consumers’ interests.
In addition, Eurofootball has been faced
Football & Sports betting program – a with a new challenge presented by ille-
combination of up to 3.000 betting events gal local gambling operations and Inter-
is offered (full-time, half time, double net operators and we have been gaining
chance, even/odd, under/over, correct ground in this fight by improving the
score, goal/no goal, etc.) twice per week. quality of our services and the products
Super Jackpot – a very popular game we are offering.
with 3 Jackpots, covering 10 to 14 foot- Our player statistics
ball matches per draw. Looking at the statistics of past years,
Live Betting - Super chance – this pro- Eurofootball is expecting more than 34
gramme offers up to 9.999 betting op- Million visitors-players in its retail estab-
tions, Live Betting on more than 5 match- lishments for the year 2009.
es per day and long term betting events. Clients are predominantly male - 90%
Handicap – over 100 matches are offered and among players, 50% are between
with this betting option in the Super the age of 20 and 35 years. Players come
chance programme from all social classes, thanks to the at-
Basketball – this programme was tractiveness and variety of the products.
launched in November 2004 and includes
81 matches. About 37% of the clients are visiting Eu-
rofootball’s points of sales for entertain-
ment. Another 21% think that Eurofoot-
ball is a nice way to spend their free time.
7 PAN RAMA
Playing Lottery in Eastern Europe
SAZKA –TENDING TO GOOD CAUSES AND SPORTS
Czech Republic DEVELOPMENT
SAZKA currently operates approximately ,EGAL GAMING REQUIREMENTS
6,500 on-line terminals for lottery and The betting and lottery industry in the
non-lottery services and more than 1,000 Czech Republic is governed by Act No
terminals of the StarPort gaming system. 202/1990 Coll., on Lotteries and Other
Most of sales in the betting field are tra- Similar Games. At the moment, the Minis-
ditionally generated by number lotter- try of Finance is considering the merits of
ies. StarPort and odds betting shares are a new bill that will reflect the changes the
also on the rise, with those segments sector has gone through.
growing most dynamically. The greatest The Act defines the individual betting
year-to-year rise was achieved in 2008 games and lotteries (cash or merchandise
by odds betting stakes (47.3%) and Star- lotteries, raffles, number lotteries, instant
Port stakes (26.0%), while instant lottery lotteries, slot machines, sports and odds
stakes were up by 3.8%. Non-lottery prod- bets, casinos, technical games, horserac-
JUDr. Ales Husak Chairman of the ucts and services make up approximately ing bets…) and the operators’ responsi-
Board of Directors and General Director
10% of the company’s sales. bilities. Lotteries and betting games may
only be operated by a legal entity with
+NOWING OUR PLAYERS registered offices in the Czech Republic to
SAZKA was established in 1956 and since SAZKA regularly conducts surveys on bet- which an authorised body has granted a
January 1, 1957, the organization has been ting behaviour and bettors, in cooperation licence. Only people above the age of 18
owned by civic associations active in sports with renowned opinion poll agencies. The may take part in a betting game or lottery.
and physical education. The Czech Re- surveys monitor individual player groups As for the Lottery, the compulsory por-
public has a population of about 10 million by staked amounts, betting frequency and tion of proceeds allocated to good causes
people of which roughly 25% are members type of games; Player profiles are moni- ranges between 6% and 20 %.
of those associations. SAZKA has been the tored by game segments (number lotter- The licensing bodies are the Ministry of
largest provider of funds to good causes ies, fast-draw games, sports and odds bets, Finance and, for certain games, Town
in the Czech Republic for more than fifty instant lotteries, reel-spinning and casino Halls or City Halls. The preconditions for
years. While hundreds of operators are games…) including products the com- obtaining the licence include providing
active in the country’s gaming market, pany does not operate (raffles, horserac- the company’s capital assets and secu-
SAZKA makes up approximately 50% of all ing, bingo, telephone competitions, bar rity deposit, paying administrative and lo-
contributions of the sector to good causes. games, general knowledge competitions, cal fees as well as state supervision fees,
Neither the State nor any individual has games with no stake required) and other complying with the compulsory amount of
ever owned a share in the SAZKA joint- leisure activities (theatres, cinemas, con- payments to good causes or obtaining an
stock company, and SAZKA has never certs, sports…). The last surveys indicat- expert opinion created by an independent
had the monopoly of the betting and lot- ed that 75% of the adult population in the expert. Pursuant to Section 50, the Min-
tery market in the Czech Republic. The Czech Republic took part in games or bets istry of Finance may also permit betting
oldest betting game, named Sazka (Toto) with a stake required over the last twelve games and lotteries not governed by law.
was launched in September 1956, while months. More than a third of them bet at In that case, the terms and conditions of
the oldest number lottery, named Sportka least once a week and approximately the the operation are laid down in detail in the
(lotto) has been played since April 1957. same number of people bet once a month, licence, while new games are subject to
while the others bet less frequently. the provisions of other sections of the Act.
/UR CURRENT GAME OFFER Games where a stake is required are more
SAZKA offers a variety of number lotter- often played in the Czech Republic by
ies (Sportka, ŠĨastných 10, Euromilióny) men, young and middle-aged people, peo-
and their optional features (Šance, Šance ple with a secondary education level who
milión, Královská hra), as well as instant have not graduated, people with average
lotteries, fast-draw games (Keno, Kostky, or slightly above-average income, and
Lucky Lines), sports and odds bets. Also, those living in larger cities. Most people
the StarPort gaming system, a central play number lotteries (more than half of
lottery system with interactive video-lot- the adult population), followed by instant
tery terminals, which the company also lotteries (one third of the population) and
operates, offers almost 30 reel spinning, odds bets (one fifth of the population).
casino, lottery and betting games includ- Ten percent of the population play slot
ing accumulated jackpot. machines, which SAZKA does not oper- ! COMPETITIVE ENVIRONMENT
As far as non-lottery products and serv- ate. The percentage of casino and fast- A number of Internet betting firms ille-
ices are concerned, SAZKA provides, for draw game players ranges between 0.5% gally operate in the Czech Republic from
example, an additional service to mobile and 6% of the population. Measured by abroad, offering their products without a
phones which allows to sell tickets of the amount of stakes, people spend most licence from the Ministry of Finance, and
sports, cultural and other events, make money on slot machines, technical games thus operating at variance with the law.
payments by pay-slips, pay bills and in- (interactive video-lottery terminals), odds The amount of funds that Czechs spend
surance premium fees, as well as services bets, casinos, lotteries and bingo. with illegal odds betting operators is es-
and goods ordered over the Internet. timated at CZK 4 billion a year, i.e. one
8 PAN RAMAPlaying Lottery in Eastern Europe
third of this market segment. The Ministry and the operators are obliged to pay all services, and utilising the potential of
of Finance has confirmed that the activi- fees and contributions to good causes, as products with the fastest growth rate, no-
ties of those betting firms are illegal, and set out by law. The operators who have tably Internet odds bets and the StarPort
brought several legal actions associated obtained the licence have undertaken to gaming system.
with them, with no real outcomes so far. follow the European Responsible Gaming In recent years, our company has paid
Due to the fact that illegal foreign opera- Standards. great attention to building up a compre-
tors are still operating Internet odds bet- hensive and mutually connected system of
ting, not allowed by the State, outside /UR FUTURE the corporation’s websites which include
any regulation, control and supervision, At the moment, we can see an increasing the following portals: www.sazka.cz (in-
the Ministry of Finance has allowed five pressure in the Czech Republic for the formation about the company, its lottery
domestic companies, including SAZKA, liberalisation of reel spinning and casino and non-lottery services), www.sazkatip.
to offer their odds bets over the Internet, games over the Internet, and for allow- cz (Internet odds bets), www.sazkastar-
effective January 5, 2009. Preconditions ing bets over mobile phones. SAZKA does port.cz (StarPort gaming system), www.
have been set up to obtain the licence: not support those efforts, pointing out casinosazka.cz (reel spinning and casino
Operators must have their players regis- the risks involved, particularly in terms games “for fun”), www.sazkaticket.cz
ter in person at retail outlets, get a thor- of gambling addiction and underage gam- (event ticket sales), www.tipovani.cz (dis-
ough identity check, prohibit access by bling. At the same time, the company is cussion server for bettors), www.o2arena.
third parties, and comply with responsi- taking steps to be prepared for all alterna- cz (multipurpose arena), www.kpsmedia.
ble gaming measures. The software used tives of future legislative developments. cz (subsidiary’s websites), www.kolby.cz
is subject to certification by an authority Regarding its business activities, SAZKA (subsidiary’s websites), Intranet for em-
approved by the Ministry of Finance, the focuses on optimising its sales network, ployees and Extranet for business part-
server must be physically located in the supporting traditional and enhancing new ners, providers and terminal operators.
Czech Republic, the state supervision au- products, opening its loyalty programme
thority has on-line access to the system, to customers of lottery and non-lottery
CROATIA: FROM THE AUSTRO-HUNGARIAN EMPIRE
Croatia TO A MODERN LOTTERY
Games of chance on the Croatian territory Parliament may determine the rights and Game ‘A for Auto’ (December 2006), A
have been organized since the Austro- obligations of this sole founder. A super- + (March 2008), Bingo Plus (September
Hungarian times. A lottery organization visory commission oversees operations of 2005), Keno (January 2006), two weekly
in the Republic of Croatia began in 1951, the Croatian Lottery and a director man- drawings for a Lotto 7/39 (May 2005), a
when a Division for Croatia was set up ages the company’s operations. new revised platform for Betting games
within the Yugoslav Lottery. Croatia ac- (February 2008) and a redesign of the
quired legal jurisdiction over this entity in Our Lottery has 1,518 full-time employ- Joker game (April 2008). However, the
1973 under the name of State Enterprise ees. Of this number, 753 are salespeople greatest advance in our operations has
of the Lottery of Croatia, which became and 420 are employed in casinos and been the transition to a new communica-
part of the Business Community of the Yu- clubs offering slot machines. In addition, tions infrastructure that provides greater
goslav Lottery Organizations. With the es- the Croatian Lottery cooperates with 806 capacity and new functionalities such as
tablishment of the Croatian State in 1991, other retailers. It operates through 1185 implementation of online ticket sales, a
the relationship with the Business Com- points of sale: 379 are owned or leased new type of record keeping for sales and
munity of the Yugoslav Lottery Organiza- by the Lottery and 806 are regular retail inventory by means of an online transac-
tions ended, and in 1993, the Lottery of shops, mostly tobacco and newspaper tion system on all terminals and the intro-
Croatia changed its name to the Croatian shops and convenient stores. In accord- duction of a new ERP system.
Lottery d.o.o. ance with the Law, payments to partici- The Croatian Lottery currently offers the
pate in games and buying lottery tickets following games:
The population of Croatia is 4.5 million. In are only accepted at points of sales. Re-
the last five years the average GDP growth mote gaming is not permitted. Lotto 7/39: Launched in 1985, we are of-
in Croatia was about 5%, while the aver- fering since May 2005 two weekly public
age annual inflation rate in the same pe- In the last several years the Croatian Lot- drawings that are broadcast live every
riod was about 3.3%. The average annual tery has successfully implemented new Wednesdays and Saturdays. The high-
growth of the lottery turnover between games and introduced important changes est jackpot paid was about 2.5 million
2004 and 2007 was about 12%. The Re- – Betting (June 2004), Occasional Lotter- EUR. This Lotto generates the highest
public of Croatia is the sole founder of the ies that combine classic and instant lot- General Government Receipts (GGR).
Croatian Lottery d.o.o. Only the Croatian teries (November 2004), the Occasional ,OTTO : The drawings are also public
9 PAN RAMAPlaying Lottery in Eastern Europe
Legal situation
Games of chance in Croatia are operated
under the provisions of Gaming Act of 2002.
The Croatian Lottery has a monopoly on or-
ganizing lottery games. The Gaming Act di-
vides games of chance into four categories:
Lottery, Betting, Casino and Slot machines.
The Croatian Lottery is licensed to offer all
of these games. For any new games, the
Lottery must seek approval for the Rules
of the Game from the Ministry of Finance,
meaning that we must adhere to the provi-
and broadcast live on TV every Sundays. The advantage of the Croatian Lottery sions of the Gaming Act: A game of chance
The highest jackpot paid was 2.2 million over other betting establishments lies in - not a game of skill, structure of the game,
EUR. Our game of Joker is a supplemen- the larger number of its own sales loca- percentage of the payouts, ways in which
tary game to the Lotto 7/39, Lotto 6/45 or tions where all other lottery products are the draws are organized, etc. Remote gam-
Toto13 – by marking the Joker play area, a sold, so the degree of utilization of the ing still is not permitted. We expect that a
player participates in a game in which the sales force is greater. Since bookmakers new law, which is supposed to be passed
play slip serial number must match partly in our country began to develop in 2000, in the third quarter of 2009, will permit us
or completely the drawn Joker number. and the Croatian Lottery began to organ- to operate games via the Internet, mobile
ize betting only in June 2004, it must be phones, ITV etc. This will be an important
46 "INGO : Recently created, it is a stated that the penetration of this pro- point to enable to enhance the channelling
successful TV Show watched on a regular tected market was difficult. However, with activities of the Croatian Lottery.
basis by thousands of viewers every Sat- the implementation of second-generation
urday. All age groups are attracted to the wagering systems, the Croatian Lottery Unfortunately, our Gaming Act does not
game. Cash prizes are given to the show’s could reach 50% more consumers in recognize Internet operators as illegal op-
participants and the game has a supple- February 2008, compared with the same erators. Only the selling of tickets is illegal.
mentary game, Bingo Plus. period the previous year. These systems Since Internet operators do not sell tickets,
brought new functionalities that were they are not treated as criminal offenders.
Also, we offer a daily Keno, a prognostic developed completely in-house, offering The Lottery has tried to persuade the legal
game 4OTO in which players bet on the players an easier access to a game. authorities that there are exceptions to an
outcomes of 13 football matches. On the orthodox interpretation of the law, but we
instant lottery front, we have launched a While everyone plays Lotto (especially have not had any success. We are expect-
variety of games: "REAK OPEN %XPRESS , 7/39), Instant and Express lotteries, more ing that the new Gaming Act will explain
Instant tickets and Occasional lotter- women play the promotional games, oc- precisely what a violation is or is not.
ies (Christmas, Easter for example.) casional lotteries and bingo. More men
Betting has been implemented in 2004. bet in the betting shops and go to casinos. 0LANS FOR FUTURE IMPROVEMENTS
We present our bet offers through an IT Also, the promotional games, using a cou- Many approaches can be key developmen-
support that has given players more op- pon, are more accepted by older players tal factors for our future. Strengthening our
tions, such as playing on multiple systems, and games via SMS are more attractive to brand as a competent, responsible organizer
more events for one ticket, a simpler way of the younger population – Such a market of games of chance for one; Increasing the
filling out the play slip, as well as additional analysis will help us evaluate if we need to share of the Sports betting market; Limit
services such as for example SMS check of adjust the prize fund. our risk with implementation of modern se-
the status of players’ betting tickets, and curity systems; Migration from a selling net-
payment of the winnings within 30 minutes Almost half of the respondents play games work owned by the Lottery to a retailer net-
of the end of an event. We also operate 26 of chance one to four times per month work; Addition of multi-jurisdictional games
slot machine venues and seven casinos. (48%). Male, younger and not yet part of with a larger player base and therefore the
Our most successful games are Lotto 7/39 the work force (mainly undergraduates) opportunity for larger jackpots; And innova-
and Sports Betting. The bingo game is in a respondents play more frequently com- tion through the use of new technologies,
steady third place. Although the Lotto 7/39 pared to the rest of the respondents of and new sales channels (Internet, mobile
is the leading game in terms of GGR, Sports the cited groups (for betting games). The telephones, ITV, self-service machines) for
betting surpasses Lotto 7/39 if total turno- highest number of respondents spends up both new and existing games.
ver is taken into consideration. In regard to 100 HRK per month (81%), while 1% of
to betting, the Croatian Lottery must take those spend more than 1,000 HRK. By age
into account the strong competition from groups, the 18-34 years old spend more
11 registered and well-organized book- than 1,000 HRK per month, and based on
makers that together have more than 2,200 gender, only men spend more than 750
sales locations in the Republic of Croatia. HRK per month – again for betting games.
10 PAN RAMAPlaying Lottery in Eastern Europe
Serbia SERBIA: A LOTTERY WITH GREAT FUTURE
had a 23.90% share of the market in 2008. 0LAYER DEMOGRAPHICS
Scratch cards were first launched in June The last survey we conducted was in Feb-
2005. They became a very popular form of ruary 2008. The results show that 51% of
games, due to the opportunity to win instant- players are men versus 49% for women –
ly with a low initial investment. However, no with 58% being married and 42% single. The
new instant tickets were launched for over largest player group is among middle-aged
two years prior to 2008, thus the decline in persons (30%), followed by young players
turnover was obvious. By mid-2008, we (22%). More than half of players have at least
started a strong product innovation process a secondary education (52%) and 32% be-
with the launch of 4 new instant tickets: Our long to the category with a primary or even
instant sales improved. Presently scratch lower education level. University graduates
tickets account for 15.41% of the market play the least (16%). Most players reside in
share. Our plan is to grow this segment in urban environment (59%) while 41% live in
Tijana Andjelic General Director
the upcoming period. At the moment, we of- rural areas. And Central Serbia comes ahead
The Serbian State Lottery was launched at the fer a variety of 6 scratch tickets, with differ- with 50% of players while in other regions,
end of November 2004. Presently, we are op- ent price levels and prize structures. One of Serbian are less interested in games with an
erating 5 games: Lotto, Bingo, Instant Lottery / the best selling tickets in Serbia remains the average of more or less 25% of players.
Scratch tickets, SMS lottery and Tombola. one with an Audi A3 as the main prize, and
Our game of LOTO has acquired legendary we also launched a «win for life» card. Game legislation
status and is now a household name for Our experience tells us that there would be While we have the monopoly in classical
Serbian people. It is the number 1 game in a huge risk of losing customers if we were games (Lotto, Bingo, Scratch tickets), we
Serbia with very high brand awareness and to eliminate low price tickets. Thus the low also have the monopoly in Internet gaming
over 50% share of our portfolio. LOTO was cost segment accounts for the major part of and mobile phones. We have the possibility
launched in January 2005 and since then, the business – with ticket prices going from to add other games, and for each new game
it has been associated with “dreams come as low as e0,3 up to e1,1. Last New Year, we we want to add, we need to get first the ap-
true”, “chance for everyone” and benefits to launched a new instant game with a price of proval from the Board of Directors and the
the whole community. Our lotto game is a 3,2 Euros. This more expensive instant did Ministry of Finance.
7/39 formula that is tailored to fit our play- not quite fulfil our expectations, mainly due In respect to sports betting, video lottery and
ers’ gaming patterns with a small number of to a late launch. However, we realized there other types of games, there is an open and
maximum prizes, attractive mid-tier prizes is definitely a potential in the high ticket very competitive market in Serbia. No meas-
and a high number of low-tier prizes. In cost segment and we’ll launch new tickets ures have been taken yet against foreign
particular, the jackpot starts at e350 000 in 2009 with better planning. This instant offshore-based operators of mostly Internet
with a rollover of e100 000 added to each ticket had the largest prize payout percent- games like Poker or sports betting or even il-
draw if there is no winner during the last age – 72%, while the payout for other games licit local ticket sales. Of course, the Ministry
draw. Last year, more than 9.7 million single varies between 50 and 65 percent. of Finance and its Games of Chance Admin-
prizes, including jackpots, mid-tier and low istration have assured us that all efforts will
prizes, for a total amount of 23 million Eu- be put in place to find a solution to undertake
ros in prize payouts, have been won. The TV these activities – an important step, espe-
Game Show is broadcast on RTS 1 television cially once the State Lottery of Serbia starts
channel at 21h00, on Tuesday night. In 2007, operating its games on Internet.
“Republika Srpska” joined our jackpot list. Regarding local competitors, currently we
A TV Bingo is present on the market since have a wide range of indirect competition
September 2007 and goes live on the air coming from businesses such as newspa-
every Saturdays. Players must play during pers, magazines, banks and others. These
the TV Bingo show. The numbers are drawn A SMS Lottery was implemented in Decem- private companies try to increase their rev-
from a series between 1 and 90, until a win- ber 2008 and the first round of the game enue by offering prize games in line with the
ner has been established and until 15 win- lasted 4 weeks. By sending a blank SMS to prizes we offer. Also, some local companies
ning numbers have been drawn in one com- 8888 the player enters the game. Winners provide Internet gaming that is not allowed
bination. In 2008, we re-worked the whole are being picked on a daily and weekly basis nor legally authorized.
TV Show, changed the communication, the and once in every gaming period, the jack-
set and the airtime from 9 pm to 6 pm. The pot is being drawn at the Lottery via an elec- /UR FUTURE
ratings of the show jumped almost imme- tronic system. This lottery’s share in 2008 In 2009, the State Lottery of Serbia plans to
diately. A total prize sum of e11.1 million was 1.25% of our game portfolio. strengthen its gaming model in order to bet-
was awarded during 2008. Beginning of The Tombola game is actually a classical ter serve the players, the government and
2008, we increased the price of the Bingo Bingo game operated by 53 agents in ven- the society’s interests. There are 3 priorities
ticket by 30% from 60 Din (e0,63) to 80 ues such as Tombola clubs across Serbia. in this area: Reinforcing our sales network,
Din (e0,85). As a result, sales decreased by The numbers are drawn from a series be- launching Internet and poker games, and
more than 10% leading us to the conclusion tween 1-90. 15 correct numbers make for getting ready to enter the sports betting
that Serbian players are still very much in- a winning ticket. Tombola has a share of market in a regulated and controlled format.
terested in cheap, accessible games. Bingo 8.98% of the market.
11 PAN RAMAPlaying Lottery in Eastern Europe
Hungary SZERENCSEJÁTÉK ZRT., OF HUNGARY
Szerencsejáték Zrt., launched on January ing Supervisory Board is entitled to issue
1st of 1991, is the largest gaming serv- the licenses. If the game documentation is
ice provider in Hungary. It has exclusive in accordance with the Hungarian Gam-
rights to distribute number lottery games ing Act, the license is granted within 60
and instant tickets throughout the entire days and the game can be introduced to
country. Also, the Lottery has interests in the market.
four Hungarian casinos. The main steps of the authorizing proce-
dure are as follows:
7HAT WE PLAY
s -ANAGEMENTS DECISION
The Lottery institution operates a nation-
s $ESIGNING THE NEW GAME RULES OF THE
wide retail network, supported by an on-
game, calculations, figure of the game, etc.)
line technology. The majority of products
s 0ETITION TO 4HE 'AMING 3UPERVISORY
are available by phone, on the Internet
Board and pay the fee
and via SMS, too. Currently, the Lottery
s /BTAINING A LICENSE
operates seven number games (5/90 lot-
tery, 6/45 lottery, Scandinavian (7/35)
Lotto, Joker, Keno, Luxor and Puttó), four
machines, formerly allowed only in exclu-
types of sports bets (Toto Pools, Tippmix,
sive casinos, were made available to the
Tippmax and Goal Toto), and a portfolio
general public in more and more public
of 10-14 varieties of instant tickets. In-
places. The tax regulations, implemented
stants are sold for 200-300 and 500 HUF
by the Act on Gaming Operations that was
(from 0,66 to 1,66e).
passed in August 1991, created a detri-
$EMOGRAPHICS OF OUR PLAYERS mental position mainly for the Lottery
Two thirds of the Hungarian adult popula- and pools. The purchasing power of the
tion, evaluated at approximately five mil- population declined, and players became
lion people, are regular customers of our less interested in traditional games. The
Lottery. Our company has a market share expansion of game management activi-
of more than 50% in the Hungarian gam- ties and the participation in the organiza-
ing market. As a result of the company’s tion of horseracing bets, also showing a
dynamic growth, the average gaming rev- decline, were not successful ideas either.
enue per resident is the highest among Consequently, Szerencsejáték Zrt.’s rev-
the lottery companies of Central Eastern enue in real terms kept falling until 1994.
European countries. Szerencsejáték Zrt. The Lottery had to find a way out of the
has increased its turnover by nearly 70% pressing situation through technological
over the past two years. development with the aim of strength-
Our market researches show that instant ening trust, extending the range of tra-
lotteries are by a slight margin the pre- ditional games and modernizing its sales
ferred games for players in the age cate- network. Through the rationalization of
gory of 30+, compared to younger players. Game environment the business policy, the gaming profile
Regarding other demographic parameters, Until the end of the 1980s, the Hungarian became clearer, and the organization
women tend to buy tickets slightly more gaming market was characterized as a mo- of horseracing bets was taken out of its
than men. Also, players with lower edu- nopoly environment. The product range scope of activities. The amendments of
cational level prefer these types of tickets consisted of traditional pools and lottery, the Act on Gaming Operations also made
compared to players with a higher educa- and a few prize draws, which were very its contribution to the consolidation of the
tion. In terms of income, we can say that a popular among the population. The other market. The sale of draw games, sports
typical instant player has average or lower segments of the gaming market, such as bets and prize tickets were assigned un-
income. These differences compared to na- horse racing and casinos, attracted only a der the company’s exclusive competence;
tional values are very small, though. minor group of players. Restrictions were imposed on operators
Legal situation Szerencsejáték Zrt. was founded in a pe- with an unclear background, stricter con-
For each new game, a license must be riod, which coincided with the liberaliza- ditions were introduced for the issue of
obtained from the Gaming Supervisory tion of a considerable part of the market. casino licenses, while under the new con-
Board, which is an agency within the As a result, private and foreign operators ditions of taxation, slot machines emerg-
Treasury Department. The license proce- appeared on the markets of both draw- ing from their illicit position began to ex-
dure is regulated by laws: The two main ing games and prize tickets. It resulted in perience a dynamic development. By the
regulations are the Hungarian Gaming an oversupply of gaming activities. The end of the 1990s, the Hungarian gaming
Act - 1991: XXXIV Act, and its Executive number of operating licenses for casinos market had sprung into a two-commer-
Act – 32/2005. (X.21) PM. Act. The Gam- exceeded market demand, and the slot cial-pole activity.
12 PAN RAMAPlaying Lottery in Eastern Europe
We haven’t undertaken any special 4HE FUTURE
measures against foreign operators and The future improvements focus in provid-
local competitors. Our company has good ing modern forms of entertainment for
reputation, and we aspire to preserve it. the players, while maintaining a responsi-
Our company aspires to comply with the ble approach. New sales channels, namely
requirements of the market (successful mobile betting and ATMs, have recently
games, reliability – payments in full of been added besides the traditional ter-
jackpot’s prizes, advertisements, etc.). We minal-based sales network and Internet.
also enhance the requirements for Corpo- New developments are being evaluated
rate Social Responsibility. Szerencsejáték for self-service terminals, special mobile
Zrt pays particular attention to the securi- games and interactive television.
ty of games, in order to retain the trust of In terms of instant tickets, we are plan-
players. Sales and data processing are ex- ning to launch a new ’top high’ (1000
clusively performed electronically these HUF – 3,33e) price category in the
days, whereby any bet made at any point near future. Also, in November 2008, we
in the country is entered into the central launched “World Poker Tour”, which is
computer system within five seconds. The the first licensed game in Hungary. With
security of the system is guaranteed by this scratch card, players can apply for a
strict internal regulations, and the fairness second chance draw where they can win
of the games is ensured by the presence of exclusive poker merchandises over the
a Public Notary, as well as overall control usual cash prize. Also, we are looking at
by the Gaming Supervisory Authority. The introducing in the upcoming years other
coverage of the network is now almost licensed games. This year, our new target
complete. The full range of games is avail- is a Monopoly game that could be an inter-
able at 3,600 points of sale, of which 298 esting board game type for instant tickets.
are Szerencsejáték Zrt’s outlets.
Ukraine M.S.L. and the future of Lottery in Ukraine
Founded in 1971, our company has come The most successful game has been «Lo- won the apartment. The lottery ticket
a long way and has followed a success- to-Zabava» (a bingo game), which this itself shows a map and the scratch area
ful path of development. From a Soviet year will celebrate its 10th anniversary. serves as a substitute for the dice.
state-owned enterprise to a modern lot- It still is the most popular game in the This game enjoys a wide appeal because
tery company, we are now the largest op- country not only with the largest audi- of the many interactive competitions that
erator of lottery games in Ukraine. When ence of players, but also with consist- take place during the TV show, giving view-
Ukraine became an independent nation, ently high television ratings. Another ers a chance to win a flat. The lottery game
our company was renamed in 1991 after a game has been quite successful: An unu- has been played for over 4.5 years and has
famous Soviet number lottery, «SportLoto» sual lottery called «Who’s There», with a remained widely popular among players.
(the first edition was held in April 1971): unique drawing mechanism, and a partic- Early this year, we have chosen to present
«MolodSportLoto», and in 1999, our com- ularly captivating prize: A chance to win this game «Who’s There» at the seminar
pany’s name became the current «M.S.L.» an apartment. The idea of such a game «New Colors of Advertising» in London.
came from our company’s staff. This is an
Our best brands 7HO PLAYS WITH US
instant lottery. One of the prizes is an op-
Today, we carry almost every type of lot- We have studied the many categories of
portunity to participate in the TV game
tery games: Classic number lottery «MEG- players and their preferences. The re-
show that offers a flat as its main prize.
ALOT», lottery bingo «Loto-Zabava», sults show that the ratio of men to wom-
This lottery game is based on a popular
lottery TOTO «Sportprognoz», instant en roughly equals: 50/50. The education
game that is played with a dice. Players
lottery with TV draws: «Who’s There», level of most players is high school or col-
take turn to throw the dice and walk on
lottery pick-4 «The race for money», and lege. The most active players belong to
the map. The one who finishes first has
more than 10 instant scratch-off lotteries. age groups 40 +, and 25-29. There was
13 PAN RAMAYou can also read
