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WWW. PETROLWORLD .COM Issue 4 2018
OUTLOOK 2019
Eurofuels Vision 2050
EIA Biofuels Report
INFORMING AND SERVING THE FUEL INDUSTRY GLOBALLY
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4
+ CONTENTS
06 FUELWORLD
SECTION 1: FEATURES OUTLOOK 2019
04 WORLD VIEW
Key stories from around the world
06 FUELWORLD OUTLOOK 2019
12 FUELS EUROPE VISION 2050
SECTION 2: NEWS
OIL COMPANY AND RETAIL BRAND NEWS
16 ASIA
19 AFRICA
21 MIDDLE EAST
24 EUROPE
27 NORTH AMERICA
30 LATIN AMERICA
SECTION 3: PRODUCTS & SUPPLIERS
33
38
PRODUCT AND SUPPLIER NEWS
ALTERNATIVE FUELS INDEX
12 FUELS EUROPE
VISION 2050
40 FEATURE BIOFUELS
SECTION 4: INDUSTRY INFORMATION
42 PEOPLE ON THE MOVE
44 THE NEXT ISSUE
PETROLWORLD Magazine online
WWW.PETROLWORLD.NET
40 BIOFUELS
FUELWORLD Issue 4 2018
5
+ CONTACTS + EDITOR'S LETTER
International Editor
David Egan
Contributors
Juan Miquel T Delgado
Thomas Ernst
Mike Lewis
MarkMcKenzie
Yasser Al-Manaseer
Allen Porter
Brian Worrall
Glen L Yu
Art Director Welcome to latest edition of FuelWorld!
Anja Coyne
The Outlook for 2019 is our 5th edition and has been running
Advertising Enquiries since the end of 2014 when we published “Outlook for 2015”!
info@petrolworld.com We have a good mix of fuel retailers, suppliers and key
advertising@petrolworld.com organisation’s that have contributed to this edition, which
starts on page 6.
Accounts Enquiries
As pressure mounts within Europe on renewable energy
Dorota.Chojecka@petrolworld.com
and fuel targets, national governments are currently
reviewing their policies and targets that are in place. Fuels
Subscriptions
Europe in Brussels recently published their Vision 2050 and
subscriptions@petrolworld.com
we have included a brief summary in this issue on page 12
Press Release / Editorial Sticking with renewable fuels, the IEA published their Biofuel
pr@petrolworld.com Report 2018 and again we have published the summary with
or newsdesk@petrolworld.com regards to biofuels in transport. You will find it on page 37.
Print Our index of news by continent starts on page 16. It should be
Walsh Colour Print, Ireland noted that as we focus on expanding more key features and
introducing new sections on Technology, Franchise, Shop, Food
Service and Vehicle Wash, we would be reducing the number of
pages dedicated to general news in 2019.
Published quarterly (four times a year) both the PetrolWorld
Our regular “People on the Move” is to be found on page 42
Magazine and the C-STORE executive Magazine, including and there are four pages of news on products and suppliers
their Supplements, are circulated to all key purchasing
decision makers within the fuel value chain from Logistics
on page 33.
(distribution), through retail marketing to C-Store/G-Store
across the globe. Additionally the vast majority of key We are making significant changes to our publication during
personnel within companies supplying to these retail brands
are recipients. 2019 and information on this and the new sections can be
sourced from our office in Kuala Lumpur or Dublin.
All material © 2018. No part of these publications or any other
PetrolWorld material may be reproduced, stored in a retrieval
system or transmitted in any form or by any means without the David Egan
prior written consent of the Publisher. Opinions and comments
expressed herein are not necessarily those of the Publisher. All
International Editor FuelWorld
rates are correct at time of going to print but are subject to change.
Whilst every effort has been made to ensure that all information
contained in these publications is factual and correct at time of
going to press, PetrolWorld cannot be held responsible for any
inadvertent errors or omissions contained herein.
Published by:
PETROLWORLD
REPRESENTATIVE OFFICE
PW MEDIA Suite 33-01. 33rd Floor
International Ltd Menara Keck Seng
38 Brook Meadow 203 Jin Bukit Bintang
Avoca 55100 Kuala Lumpur
Co Wicklow
Ireland Tel +60 3 2116 9613
Issue 4 2018 FUELWORLD
6 Section 1 Feature > World View
WORLD VIEW
Snapshot stories from around the world
Petronas Dagangan Appoints Pioneer Branded Marketer
Masgy Perdana of Malaysia has been appointed Branded Operations Professionals. The photo was taken at the signing
Marketer of Petronas Dagangan Berhad. The new agreement ceremony and includes Managing Director of Masgy Perdana
will see Masgy Perdana represent the Petronas Brand and Sdn Bhd (4th from left) shaking hands with Head of Strategy
whose partners are of the growing network of over 1000 PETRONAS Dagangan Berhad (2nd from left), officiated by
Petronas branded fuel service stations thoughout Malaysia. MD & CEO of PETRONAS Dagangan Berhad (3rd from left).
PetrolWorld wil have report and photos in the next issue of the
Masgy Perdana is made up of a team comprising of current
FuelWorld magazine. 0511188
and past fuel industry Leaders, Oil & Gas veteran and Retail
Total Enters Brazilian Fuel Retail Market
Total has entered into an agreement with Brazilian company “This acquisition is in line with our strategy to expand in large
Grupo Zema to acquire its fuel distribution company Zema growing markets and in biofuels markets under our Climate
Petróleo, its reseller and retailer arm Zema Diesel as well as roadmap” commented Momar Nguer, President Marketing &
its importation company Zema Importacao. Services and member of the Executive Committee at Total.
“By entering the retail market today, Total is also confirming
Zema Petróleo currently manages an extensive branded
its long-term commitment to the Brazilian market. Driven by
network of 280 dealer-operated service stations and several
our dedication to our customers, we intend to bring our high-
oil products and ethanol storage facilities, most of them
quality products, operational excellence and innovative offers
located in the states of Minas Gerais, Goiás and Mato Grosso.
& services to the Brazilian customers.”
It is also carrying a supply activity to third party retail stations
in the same regions. The rebranding of the current 280 service stations will start
in 2019 and new flagships stations will be open on selected
With this acquisition, Total is stepping into the largest South
locations. Total will offer Brazilian consumers and business
American market for the retail of fuels and into the worldwide
customers the company’s full lineup of fuels, including its
second largest low-carbon biofuels market. The Group intends
Total Excellium premium fuel, high-tech lubricants and
to expand its activities in the area with the objective to double
a broad range of products & services. This acquisition
the number of branded stations within 5 years, particularly
is subject to prior approval of the Brazilian competition
throughout the Southeast and Central-West regions in Brazil.
authority. 221118
FUELWORLD Issue 4 2018
Feature > World View Section 1 7
First Gulf Branded Service Station Opened in China
Gulf Oil International ihas announced that the first Gulf- and sales of automotive products that reflect Gulf's special
branded fuel service station in China has been opened in place in the culture of the automobile.” 18092018
Guangzhou.
In May 2018, Gulf Oil International announced that it had
reached an agreement to launch a fuel retail network in China,
with the initial 25 expected to be operational within the next
12 months and with the brand aiming for 1200 fuel service
stations in the coming decade.
The first Gulf fuel service station was unveiled in Guangzhou The exact view into the tank with
on Friday 7th September, with Tobias Tasche, Vice-President
of Operations and Technology for Gulf Oil International, and
PetroLine ATG Cloud Service
Arthur Liu, General Manager of Gulf Oil China, attending.
The new fuel retail network is a joint venture between Gulf and
Beibei Energy, with the move being the next logical step for
Gulf Oil China, following substantial sales of its lubricants and
the rapid expansion of Gulf's lubricant distribution network in
China during the last three years.
“The opening of Gulf's first fuel station in China is a milestone
for Gulf Oil China,” commented Arthur Liu, General Manager
of Gulf Oil China. “This shows that Gulf is committed to further
develop the business map of Gulf in China beyond its lubricant The ideal extension to our
business. Gulf Petroleum plans to establish 1000-1200 OptiLevel level measurement system with
branded fuel stations in China within the next 10 years.” „floatless“-technology for easy tank data management.
“I am delighted to be part of this landmark opening for
Gulf,” enthused Gulf Oil International's Tobias Tasche. “Gulf Benefit from:
has a special place in the history of fuel retail – in fact, the • Inventory and reconciliation
Gulf brand was responsible for the world's very first drive-in • Management of fuel deliveries
fuel station. The stations we will be opening in China will • Alarm and event notifications in real time
be the same as the Gulf service stations in the rest of the • Detection of water ingress
world, providing car owners with one-stop services, such as
refueling, lubricating oil, maintenance, servicing, car washes Hectronic GmbH | Allmendstrasse 15 | 79848 Bonndorf, Germany
Tel.: +49 7703 9388-0 | Fax: +49 7703 9388-60 | mail@hectronic.com | www.hectronic.com
Issue 4 2018 FUELWORLD
8 Section 1 Feature > OUTLOOK 2019
COVER STORY
FuelWorld Outlook
Introduction by David Egan
The FuelWorld Outlook for 2019 feature Middle East, International Forecourt More than ever, the theme of transition
is a unique international view on the Standards Forum Europe, Implico appears to be taking center stage for
past year as well as the year ahead. Germany, Laufs Petroleum Sri Lanka, the forthcoming period. Climate change
Manaseer, Maxol Ireland, Masgy and the recent COP24 study review are
This will be the 5th edition of the Outlook Perdana Malaysia, Northern Star putting renewable fuels and energy
series and once again we have combined Philippines, Pearson Fuels California, center stage once again.
some other features in this special issue Phoenix Petroleum Philippines, Puma
that are reviewing or looking to the Energy, Scheidt & Bachmann Germany, There remains a huge hype over
future of our industry. Seaoil Philippines, Tanknology USA, electrical vehicle’s but the reality
Tatsuno Corp Japan, UPEI EU Brussels, of statistics remains small in
Over the five years, contributions have
Vanda Insights Singapore, Wayne global terms.
been made by Applegreen (Petrogas)
Fueling Solutions and Zeppini Brazil.
Ireland, BWD Advisory Singapore,
The following pages, you will note
C&I Australia, Convenience & CarWash As ever fuel pricing, fuel tax, and fuel
a variety of ‘Outlooks’ from various
Canada, DCC Energy Europe, Dover subsidies all remain sensitive issues that
fuel brands, global suppliers and one
Fueling Solutions, Ducsa Uruguay, can change elections as in Malaysia early
organization representing 2000 European
Edenred France, Essar India, Franklin in 2018 or fuel price demonstrations as
wholesale & retail distributors from
Fueling Systems, Gulf Oil Mexico, currently witnessed with the ‘yellow vest’
17 countries. 011218
Gulf Oil International, Gulf Petrochem protests in France.
FUELWORLD Issue 4 2018
10 Section 1 Feature > OUTLOOK 2019
Juan Miquel T. Brian
Delgado Worrall
Chief Operating President
Officer UPEI
NORTHERN Brussels, Belgium
STAR ENERGY
CORPORATION
Philippines
We at Northern Star Energy Corporation look forward to the The ambitious targets that have been set for 2030 to cut
future as we build on our achievements of previous years in greenhouse gas emissions, integrate renewable energy and
rolling out our proven strategy. For 2019, our strategic focus improve energy efficiency mean that there is no room for
will continue to be on expansion, operational efficiency and complacency or business as usual. Europe is rightly taking its
maximizing profitability – all done with the highest quality, Paris Agreement commitments seriously, recently publishing a
concern for the health and safety of our customers and staff, new strategy for net zero emissions in 2050. The need to act at
and regard for the environment. all levels is understood. Policy and legislation need to provide
the enabling framework to allow all actors to develop and
We recognize the opportunities offered by technology and are invest in innovative solutions.
exploring applicable digital advances aimed at achieving our
business strategy and focus. We have automated our product We often hear that there is no silver bullet. On the other
ordering process with Northern Star BizHub to enable a faster hand, electrification is heavily promoted as the solution in
and more efficient response to our customers’ needs. We Europe. Of course, for as long as electricity that is generated for
are simultaneously evaluating proposals based on the latest this purpose is renewable, it makes sense to use it. However, just
technology and market trends to facilitate faster transactions, as we rely on different sources of energy delivered in different
generate cost-savings and improve the overall customer forms today, we will most likely require a similar mix in the
experience. Our digital and technology goals will be to - future.
Simplify, Digitize, Integrate.
Until now, electrification has been understood as using
We marked several milestones in 2018 and were able to electricity either directly in the grid, or stored in batteries.
sustain our rapid sales growth. Our Retail Network grew to 60 However, the possibility to use renewable electricity to create
sites, on track with our target of 100 by 2020. We introduced carbon-neutral liquid or gaseous fuels, known as PtX or
branded Northern Star Convenience Hubs in our markets e-fuels, also exists. Both pathways will be needed in Europe’s
to provide local communities with easier access to basic future energy if we are serious about net zero emissions
convenience goods and services. by 2050. This is because the long distance and heavy-duty
transport sectors are difficult to electrify. The existing vehicle
Our Commercial & Industrial (C&I) business shifted to higher fleet also needs to be addressed. Although e-mobility will have
gear in 2018 by serving more clients in critical industries across an increasing role to play, liquid fuels in these sectors will be
the country that support national development. We will continue needed for the foreseeable future thanks to their storability
to scale up our C&I business and invest in assets nationwide to and high energy. Combining the technological improvements
increase our reach and ensure a reliable product supply. to engines with new drop in carbon neutral e-fuels, which are
compatible with the existing infrastructure, would offer a real
We will sustain our current CSR efforts aimed at creating a
breakthrough for these sectors.
lasting legacy in our areas of operation with activities focusing
in education and the environment, which are aligned with the The challenge is daunting, but the pace of change and the
UN Sustainable Development Goals 2030: ending poverty, degree of innovation being witnessed across all sectors is no
promoting prosperity and well-being for all, and protecting the less impressive. The key is to ensure that all pathways are
planet. given the same possibilities to contribute to decarbonisation.
Only then will Europe be able to offer affordable and
We look forward to continue providing energy to help move the
exportable solutions that respond to consumers’ different
Philippines and its people forward in 2019 and beyond.
needs and can compete internationally.
FUELWORLD Issue 4 2018Feature > OUTLOOK 2019 Section 1 11
Thomas Yasser
Ernst Al-Manaseer
Managing Director General Manager
IMPLICO Manaseer
Germany Oil & Gas
Jordan
The year 2019 will be full of prospect and promise for the Jordan Modern Oil & Fuel Services Company are proud to be
oil and gas downstream sector in general and for Implico in the first company in Jordan to manage a fuel retail network
particular. As the digital journey continues, the companies with contemporary design, following global standards for
that invested into a modernized, streamlined supply chain will technologies, health, safety and environmental. We distribute
reap the fruits of their labor aplenty. More accurate inventory and sell petroleum products throughout the Hashemite
control, more efficient tour planning and more comprehensive Kingdom of Jordan.
data collection are but some of the perks that forward-thinking
enterprises will benefit from. At Implico, we are eager to We plan to construct, operate and manage 100 highly facilitated
strengthen and expand our role as innovation leaders in a fuel service stations by 2021. We provide first class service to all
changing industry. One field we deem especially important our clients at unequaled levels of efficiency, performance, safety
is cloud services. By offering all-new levels of flexibility and dedication to preserve our environment. Our operations
and scalability at predictable costs, cloud-based computing will be conducted in manner of continuous improvement and
operations are the way to go for today’s tank terminals, fuel expansion by identifying and entering new areas of business.
retail networks and other downstream entities. In this area
We are selling various Refined Products, such as Unleaded
we are already well-positioned with our iGOS solution, which
95 octane, Unleaded 90 octane, Euro 5 diesel, Kerosene,
is being used by numerous blue-chip clients across the globe.
Lubricants and Jet Fuel to aviation companies.
Considering the rich possibilities that cloud services offer
to those who use them to the fullest, we see tremendous Our fuel service stations contain the following facilities and
potential in this area – this is especially true for the fast-moving services, such as bakeries, pharmacies, MacDonald’s
mergers and acquisition landscape, where complex projects franchise food services, shop retail, car wash and oil change.
must be realized quickly and without much set-up time.
We offer the following payment methods and services:
Another promising domain for Implico is Big Data. We have • Cash.
already reached a point where most partakers in the oil and • Rechargeable E-fill prepaid cards.
gas downstream trade sit on an incredible wealth of data. But • Disposable eCash prepaid cards.
fetching it is only one side of the coin. Using it effectively to • AmanFill using RFID (Radio Frequency Identification).
give one’s business a competitive edge, that is where things • Credit Cards.
become exciting. The fact that vast volumes of data can now • Loyalty Cards (Ibshir Cards).
be accessed, evaluated and cross-referenced in real-time
is a game-changer for our industry. Imagine the potential We are managing a fleet consisting from 200 road tanks
of a meticulously configured dashboard that lists every key manufactured according ADR specifications, distributing
figure of a business and is available anytime and anyplace via petroleum products to companies and households with
computer, phone or tablet. The future is digital and global. capacity range from 5,000 liter up to 80, 000 liter.
If you want to catch up with it, you have to be quick and agile;
both in the way you think and in the way you operate. 2019 All our fuel service stations operating with solar energy and
promises to be a good year. Enjoy it! fully equipped with LED lighting system.
Finally, we are providing fast charging units for electric cars,
as we now have 15 points of fast charging units in our fuel
retail network.
Issue 4 2018 FUELWORLD12 Section 1 Feature > OUTLOOK 2019
Mike Glenn L.
Lewis Yu
Co-Founder CEO
PEARSON FUELS SEAOIL
California USA Philippines
2018 is the year that the California Low Carbon Fuel Standard This has been another strong year for SEAOIL as the
(LCFS) eclipsed the Federal Renewal Fuel Standard (RFS) as a leading independent fuel company in the country.
driver for biofuels growth. Pearson Fuels, who specializes in the Currently, we are ranked as the 47th Top Corporation in
development of alternative fuel infrastructure and distribution, BusinessWorld's Top 1000 Corporations in the Philippines.
was supported in its efforts by the LCFS to complete an expansion
of its E85 Flex Fuel business by another 27 locations in 2018 and As part of our growth in 2018, we entered into a strategic
has executed agreements to expand into at least another 30 sites partnership with Caltex Australia (CAL). Not only does
in 2019. this accelerate our network’s growth, it also allows us to
venture into energy-related and retail businesses, which
California’s LCFS requires all vehicle fuel distributed into the state CAL already has expertise in.
to obtain a pathway, verified by a third party engineering firm.
The state then assigns a carbon index (CI) to each fuel. Each fuel Guided by our corporate theme “Better Before Bigger,”
pathway can then be compared to the gasoline or diesel pathway 2019 will be the year that we boost our expansion as
it is replacing and it can easily be determined how the fuel’s market’s confidence in our products and services grows.
greenhouse gas emissions compares to traditional fuels. We will continue informing our stakeholders that the
company offers only top-quality products and value-adding
The LCFS provides a market mechanism for alternative fuel services to them. In addition to nationwide retail expansion,
producers and distributors to generate credits which they in turn we will reach more customers by tapping new distribution
sell to obligated parties either directly or through brokers. Credit channels, such as online commerce.
values increased 70% from the beginning of 2018 through early
December, 2018. As a result of the LCFS policy and increase in SEAOIL recently launched LubeServ, its first branded
credits, the major oil companies are all using cleaner ethanol lubricant service center. LubeServ uses the company's
to satisfy California’s 10% blend requirement and many are also own line of high quality engine oils -SEAOIL Lubricants,
blending 5% bio or renewable diesel into their diesel supply. This extending a one-stop convenience for change oil and other
creates a huge incentive for biofuel suppliers throughout the professional lubricant services. The company proposes
world to do everything possible to produce with the lowest carbon opening four more LubeServ centers over the coming
intensity possible and point their product to California. period, which includes one at their SEAOIL- SCTEX mega
station in Concepcion, Tarlac.
In 2018 Pearson Fuels began marketing Renewable Diesel
to the west coast of the United States and Canada. There is We will further build our group of influencers, the SEAOIL
overwhelming demand for everything the plant can produce. In “League of Believers” – a group of personalities who
August of this year we exceeded all of our 2017 volume in E85. firmly believe in the products we make. Together with
This year we plan to grow at the same rate or faster and be much the winners of our one-of-a-kind and industry-first
more involved in retail biodiesel distribution. As has been the case "Lifetime Free Gas, Oh My Gas! Promo,” who are also
for over 100 years, when Americans look to the future, they look to part of the group, they will be the key to expanding the
California and Pearson Fuels is right in the middle of it, helping to SEAOIL brand and spreading the word about SEAOIL and
make it all happen. its high-quality products.
FUELWORLD Issue 4 2018Feature > OUTLOOK 2019 Section 1 13
Allen Mark McKenzie
Porter CEO
President and CEO Australasian
TANKNOLOGY Convenience
INC. and Petroleum
Texas USA Marketers
Association
In order to look forward, it’s often best to look back. 2018 The Australasian Convenience and Petroleum Marketers
was a milestone year for Tanknology; we celebrated our Association (ACAPMA) is the national peak body representing
30th anniversary; realized the impact of the revised US EPA fuel wholesalers and fuel retailers in Australia. First established
regulations, expanded our partner network and developed in 1976 as the Australian Petroleum Agents and Distributors
deployed new products and services. Association (APADA), the Association provides a wide range of
member services to industry participants, promotes increased
Looking back on the past 30 years, we have seen the industry understanding of the industry and represents the industry in
grow and mature, and over that time, we at Tanknology have dealings with government on matters affecting fuel wholesale
done the same. Despite being the largest environmental and fuel retail businesses.
global compliance testing and inspection company, Tanknology
remains nimble, innovative and constantly strives to meet the The past year has been one of widespread change in the
ever-changing needs of the industry. As a result, Tanknology Australian petrol convenience industry.
launched several new services in 2018 that respond to new
challenges facing tank owners around the world. The year started with the national competition regulator blocking
a proposed merger between BP Australia and Woolworths with
We deployed an improved version of our patented TankCam in the Coles Group (the other major supermarket retailer in the
2018 by upgrading the camera to high-definition. TankCam HD industry) announcing that the fuel and grocery business would be
is a remote, video camera system that allows tank owners to spun out of its parent company by the end of the year.
identify potential issues inside of tanks, including structural
or lining problems, cracking, blistering, delamination or The middle of the year saw Viva Energy – the Shell licensee in
corrosion. The enhanced imagery provides for greater Australia list on the Australian Stock exchange, making it the
applications for the system. In addition to assessing structural largest IPO in Australia and the year ended with Euro Garages
elements aging storage tanks, it is instrumental when acquiring the lease-holding for the operation of Woolworths 530
companies are acquiring facilities and diagnosing issues such retail sites across Australia.
as water intrusion.
Community anger about petrol prices translated to legislative
Looking forward, we believe that 2019 will allow Tanknology responses that saw the introduction of compulsory real-time fuel
to further grow our international footprint through our price reporting laws in some Australian States and the production
International Licensee program. Geographically, we expect and release of 7 reports about petrol prices and associated
further expansion in Latin America in 2019, specifically Mexico, pricing behaviours by the national competition regulator - all of
as their market continues to evolve. Growth is also projected in which delivered a clean bill of health for the industry in terms of
South America and the Pacific Rim through new partnerships compliance with Australian Competition Laws.
and new technologies. Tanknology currently has operations in
As we move into 2019, the Australian petrol-convenience
more than 24 countries around the world.
industry will likely continue to adapt its’ service station assets
I remain bullish about our near term and long term future. to accommodate changes in consumer demand for convenient
As more countries adopt or develop environmental products and high quality ‘good to go’ food offerings. This trend,
regulations designed to protect groundwater and/or air coupled with recent market moves, will likely see a buoyant
quality. As we begin our next 30 years, we will continue to petroleum services and petroleum equipment market during the
evolve with it. year ahead.
Issue 4 2018 FUELWORLD14 Section 1 Feature > Vision 2050
COVER STORY
Fuels Europe Vision 2050
that society needs. Development of setting a long-term pathway toward a
a diversity of energies and energy low-emission and resilient economy.
carriers will give an economy flexibility,
In our Vision, the Refinery of the Future,
resilience and the possibility for the
capitalising on its technological know-
market to select the optimal solution for
how and flexible infrastructures, will
every sector and use. Liquid fuels, with
increasingly use new feedstocks, such
their unique characteristics will continue
as renewables, waste and captured
to be employed in many transport fields.
CO2, in a very efficient manufacturing
Therefore, the EU refining industry has
centre, integrated in a cluster of
an important and enduring role to play
industries, in synergy with other
in the energy choices of the future, by
sectors, such as chemicals, district-
providing low-carbon liquid fuels to
heating, sustainable biofuels and power
complement low-carbon electrons,
industry. These clusters will process
gas and hydrogen as energy carriers.
and exchange a variety of feedstocks
Technology and collaboration across
Fuels Europe has recently published and semi-finished products – such as
industries will facilitate the production
its Vision 2050, a long-term trajectory renewable hydrogen, waste carbon,
of these low-carbon liquid fuels.
describing how low-carbon liquid fuels sustainable biomass, waste, residual
replacing conventional fuels that could The contribution of the EU refining heat, conventional and synthetic crude
provide a solution for all of transport, industry can be enhanced by the oil and renewable power.
including the most challenging sectors: EU industrial strategy and a policy Our Vision is ambitious but achievable.
aviation, marine & heavy-duty road framework which will enable its It is based on both established and
transport. The following is a summary of transition, while allowing refineries to emerging technologies, and on models
the Fuels Europe Vision 20150. retain economic viability in the face of of industrial collaboration built on the
a declining domestic market demand principles of the circular economy and
The EU has the ambitious objective and of an increasingly aggressive resource efficiency. However it will
to lead the world in addressing the international competition. require an enabling policy framework.
global climate change challenge. The
EU refining industry is committed to In our Vision, Europe’s citizens and Our Vision, combined with increasingly
contribute to this objective by continuing businesses will be supplied with liquid efficient use of low-carbon products in
to reduce its CO2 emissions and fuels and products that are progressively transport and other industries, will give
providing the economy and citizens with lower in carbon intensity, being used in the EU the means to achieve its climate
low-carbon fuels and other products progressively more efficient vehicles, change mitigation objectives.
FUELWORLD Issue 4 2018Feature > Vision 2050 Section 1 15
To meet the EU and global climate
change mitigation objectives while
continuing to provide affordable mobility,
vital to citizens and industry, there
will be a need for both “low-carbon”
electrons and “low-carbon” molecules.
While electrons offer a viable alternative
for passenger cars and vans in cities,
molecules for liquid fuels will still be
needed, especially for long haul heavy
duty road transport, aviation, and marine,
as well as for petrochemical feedstocks,
lubricants and other products.
Low-carbon liquid fuels can be among
the most cost-effective options for
cutting CO2 in transport. Part of this is
due to extensive and reliable distribution
infrastructures already in place, a clear
advantage compared to other energy
solutions requiring the build-up, often
with public funds, of new infrastructures.
In the transition towards lower emissions
road transport, low-carbon molecules
will contri- bute by reducing emissions
Our Vision represents an industrial climate leadership and contributing to of all the vehicles in circulation, while the
opportunity for Europe to develop economic prosperity. gradual penetration of new alternative
low-carbon technologies and offer technologies requires much longer to
After over a hundred years, hydro- provide significant results.
them to the world as part of the global
carbon liquid fuels remain unrivalled
climate solution.
for use in transport thanks to their Many technologies will be needed
We are fully committed to collaborate superior energy density; they are to produce low-carbon liquids with
with other industries and policymakers simply the best form of portable the potential to deliver low-emission
to deliver our Vision, and to be a major energy storage and delivery. Whole mobility across life-cycle in all
player of the long term industrial and sectors of transport and industry the transport segments, such as
energy solution for Europe, enabling cannot function without them. sustainable bio- fuels, CCS/CCU1,
Issue 4 2018 FUELWORLD16 Section 1 Feature > Vision 2050
renewable hydrogen and power-to- with other industries to enable Based on current technologies and
liquids. emissions reduction across the full anticipated learning curves, the cost for
value chain. implementing low-carbon solutions is
EU refineries are perfectly placed likely to be high. Therefore, appropriate
to be low-carbon manufacturing Through the energy transition, and
measures will be needed to safeguard
centres integrated within a cluster of beyond, the refining industry will deliver
the international competitiveness of
indus- tries - they already have many low-carbon products to society while
EU industries and avoid off-shoring of
technologies to combine and optimise continuing to provide skilled jobs,
manufacturing activities to countries
the chemical formulation of their scientific and financial contributions to
with lower climate ambitions, resulting
respective products and demonstrate, the EU economy. This Vision will also
in the increase of product imports and
with the extensive integration of ensure energy diversity and security
lower security of supply.
refineries and petrochemical sites how of supply for the EU. The collaboration
these indus- trial synergies enhance between industrial sectors will give the David Egan of PetrolWorld notes
the competitiveness of the indus- trial EU the global technological leadership that another study by Ricardo Plc
cluster1 CCS: Carbon Capture and for the low-carbon transition, creating examined a scenario for a near-
Storage; CCU: Carbon Capture and opportunities for exporting technologies full electrification of light duty
Utilization and business models; all on the EU vehicles and comparing it with a
and its Member States to help the EU combination of low-carbon liquid
The refinery of the future will have refining sector make this Vision a reality fuels and electrification scenario.
the possibility to further expand this through the following: Taken together both studies depict
industrial collaboration by participating Integrate this Vision into the EU a low-carbon liquid fuel strategy
in joint initiatives to develop innovative industrial and technology strategy and could reduce net CO2 emissions
low-carbon technologies for reducing research and development programmes from transport by up to 87%
the overall emissions of the cluster of for Europe to strongly support the compared to 2015. This technology
industries and of their products. development and deployment of the neutral approach would allow many
It will work on further improving the enabling technologies for low-carbon technologies to compete and to
carbon-efficiency of its operations, liquids and products, and of the deep contribute to the overall objective
through the advancement of its energy industrial collaboration necessary to of reducing GHG emissions from
management system and the adoption of deliver these at scale transport. The study also examined
new technologies. the infrastructure costs, end-user
Implement a policy framework that
It will continue supporting investments provides investors with stability and costs and access to raw materials and
in manufacturing low-carbon fuels and predictability and preserves technology batteries. FuelWorld will continue to
other low- carbon products. neutrality for the success of this cover this subject through 2019 via
It will engage in expanding, deepening transitional strategy, with long term all its platforms of print, web and
and developing collaborative projects (20+ year) consistency. market events.
FUELWORLD Issue 4 2018CELEBRATING 20 YEARS IN ASIA
ASIA FUEL RETAIL
CONFERENCE 2019
18th June 2019, Manila, Philippines
THE NEW INTERNATIONAL PLATFORM AND MEETING POINT
FOR FUEL RETAIL, HANDLING AND DISTRIBUTION
Fuel Retail Conference 2019 Major Brands
Future Dealer in Asia Networking Dinner 18th June 2019
WWW.PW-ASIA.COM18 Section 2 Oil Company Retail Brand News > Asia: News & Updates
ASIA
NEWS INDEX:
Australia
Coles To Exit Fuel Retail Business At Right
Price Deal
Milestone Of 50th Public Electric Vehicle
DC Fast Charging
Ultra Rapid Charging Stations For All
Modern Electric Vehicles
Viva Energy Sponsor Geelong Football AFL
Women’s Team
Viva Energy Completes Westside
Petroleum Acquisition
CAMBODIA
CamControl Finds Fuel Quality Problems MALAYSIA SOUTH KOREA
at 14 Fuel Service Stations BHPetrol Presents Improved Formulated Domestic Transport Fuel Taxes To Be Cut
LPG Consumption Growth At 23% Fuel ‘Infiniti’ By 15%
CHINA Petron Revenues Increase 29%
SRI LANKA
Air Products & Fullcryo Technology Petronas Unveil Mural Paintings Ahead Of
Lanka IOC Plc To Enhance Fuel Retail
Hydrogen Infrastructure Agreement National Day
Network
First Gulf Service Station Launch Request For Proposal Issued For Targeted
LAUGFS Petroleum & Coca-Cola
Independent Players Affect Sinopec Fuel Fuel Subsidy
Campaign
Sales RON95 EURO4M Fuel Introduction
Postponed VIETNAM
INDIA Petrolimex Cooperation Agreement With
BP & RIL Together Will Set Up 2,000 Fuel NEW ZEALAND
Vingroup
Service Stations Circle K’s First C-Store Unveiled
PVOIL Signs Business Cooperation
Delhi Fuel Stations Strikes As Govt. Rakaia Mobil New Zealand Discuss Market
Agreement With Vinfast Service Co.
Refuses To Cut Value Added Tax Issues with PetrolWorld
HPCL & Tata Power EV Charging Station Z Energy Backs Market Study Law
Network MoU PAKISTAN
Kohima Vending Machine Launch At IOC Lahore Auctions 18 Fuel Service Stations
Fuel Station Total PARCO & NH&MP Reinforce
India To Overtake China as Largest Oil Commitment To Road Safety
Demand Growth center by 2024
Shell 10 Years Fuel Retail Network PHILIPPINES
Expansion Plan Northern Star Energy Corp. Finalist In S&P
Total With Adani To Develop Retail Network Global Energy Awards
in India Pantawid Pasada Program Distributes
30,000 Plus Fuel Cards
INDONESIA Phoenix Fuel Master JC Intal Becomes
AKR- BP JV First Fuel Service Station Phoenix Fuel Retail Dealer
Launch in De Latinos, Serpong Phoenix Petroleum Offers Privileges To
Pertamina & Go-Jek Presents ‘Go- Grab Drivers
Pertamina’ App Phoenix Petroleum Revenues Up 27% in
Pertamina Brings Pertamax Turbo To 9m2018
Pontianak Hyundai Reaffirms Shell As Best Fuels
Pertamina Distributes Avtur Aviation Fuel Partner For Their Cars
At the Redeveloped Samarinda Airport SINGAPORE
ExxonMobil Supports New Singapore
Energy Center Partnership
Puma Energy Singapore Pte Ltd Appoints
Emma FitzGerald as CEO.
Sinopec To Enter Singapore Fuel Retail
Market
FUELWORLD Issue 4 2018Oil Company Retail Brand News > Asia: News & Updates Section 2 19
China: Independent Players Affect Sinopec Fuel Sales
Sinopec's domestic oil products sales growth slowed
to 1.3% in the first nine months of 2018 compared with
2% in the same year-ago period. The Chinese National
Development and Reform Commission, reported that the
company felt the growing competition from independent
refiners. Company VP Huang Wensheng stated
"Competition in Hebei, Shanxi and Shandong provinces,
where the teapots [independent refineries] are located, is
the most intense in China."
Platts reported that some independent firms offered oil
products at lower prices than Sinopec as they were able to
avoid paying a consumption tax, Huang said, adding that
Sinopec is in talks with local governments and the central
government to create fair competition. 081118
largest private LNG player, Total has under the name of BP AKR Fuels Retail,
targeted the development of various under the exclusive agreement, intends
regasification terminals, which includes to develop and offer a differentiated
Dhamra LNG, on the east coast. consumer proposition leveraging BP’s
and AKR’s capabilities and expertise
Adani group chairman Gautam Adani
across Indonesia’s growing retail market.
expressed optimism that the global
synergy between the two groups APR has plans to expand its fuel retail
presented widespread benefits and network with plans to open around 350
long-term value for the economy and the fuel service stations in Indonesia over
people of India. “We are looking forward the next decade which is well supported
to this opportunity to touch millions by AKR’s logistics and infrastructure
of lives by leveraging our collective capabilities across the Indonesian
footprint and domain expertise in the Archipelago.
energy sector. It also enables the Adani
BP-AKR Fuels retail is focused on
group to be part of the country’s vision in
delivering a strong, differentiated offer
adopting cleaner energy.”
built around quality fuels, lubricants and
For an investment of Rs 5,100 crore, convenience for Indonesian consumers.
Adani is building a 5 million tonne LNG BP fuel service station will offer three
import terminal at Dhamra in Odisha. grades of fuels at the service stations in
Indonesia – BP90, BP92 and BP95 and
Patrick Pouyanné, Chairman and CEO,
Diesel which contain BP unique ACTIVE
Total with Adani to Develop Retail Total said, “India’s energy consumption
technology formula.
Network in India will grow among the fastest among all
major economies in the world over the Mr. Haryanto Adikoesoemo, President
A fuel retail network of 1,500 fuel service
next decade. The partnership between Director of AKR stated, "We are pleased
stations to be constructed over a period
Total and the Adani group illustrates our to announce the opening of the first
of 10 years is the target of the JV
joint commitment to assisting India to BP-AKR fuel service station in Jakarta.
With the focus to jointly develop diversify its energy mix and to ensure a We aim to provide quality fuel with
multi-energy offerings in the Indian supply of reliable, affordable and clean convenience to customers under BP
market which include fuel retail and energy to consumers. 18102018 brand. We look forward to opening more
liquefied natural gas, Indian resources service stations throughout the country
conglomerate Adani Group has signed AKR- BP JV First Fuel Service Station and creating thousands of new retail
an agreement with French energy giant Launch in De Latinos, Serpong jobs in the process.”
Total SA, for which a joint venture will
PT AKR Corporindo Tbk announced that "BP’s retail offer is already well-
be created, constructing a fuel retail
its joint venture with BP (formerly known known in the US and Europe for quality
network of 1,500 service stations over a
as British Petroleum) officially opened fuels, Castrol lubricants and a great
period of 10 years.
its first fuel service station in De Latinos, convenience offer,” said Mr. Neale
To take advantage of a market growing Serpong. Smither, Commissioner of APR. “We are
at 4% per year, these retail stations delighted to bring BP-branded fuel and
The joint venture company, PT Aneka
will come up on highways and intercity convenience offer to consumers for the
Petroindo Raya (APR), that operates
connections. The world’s second first time here in Indonesia.”
Issue 4 2018 FUELWORLD20 Section 2 Oil Company Retail Brand News > Asia: News & Updates
Attending the event were Mr. Haryanto More than 200 nominations from more agreement, will jointly promote
Adikoesoemo, President Director of PT. than 40 countries were received for investment and business activities
AKR Corporindo Tbk; Mr. Suresh Vembu, this year’s event and being a finalist is and support each other both in terms
Director of PT AKR Corporindo Tbk who already a recognition that the company of technical facilities and expansion
is also President Commissioner of APR; ranks among the best in the world. of business activities, potentials
Mr Zaki Nader, BP’s Regional President, of domestic and foreign markets,
Asia Pacific; Mr Mark Rosling, Advisor Since the Award’s inception in 2009, traditional business areas of each side,
BP; Mr. Neale Smither, Commissioner Northern Star is the first and only and other areas of mutual interest to
of APR; Mr. Peter Molloy, President Filipino finalist in the Rising Star increase values in compliance with
Director of APR; Mr Tomy Sugianto, Company category, which acknowledges Vietnam’s law.
General Manager of Alfamart and other achievements of startup energy
dignitaries from local governing bodies. businesses evaluating their financial
In order to maximize potentials,
results, innovation, net job growth,
The operational commencement is a enhance efficiency, especially of
operational excellence, scope, and
landmark in BP-AKR’s strategy to grow Petrolimex’s retail fuel outlets
strategic vision. International energy
it’s footprint in the branded retail fuel across the country and the system of
experts whose background and
distribution market and will strengthen Vingroup’s urban areas, residential
experience include regulation, policy
BP-AKR’s position as a trusted and areas, offices, hotels and resorts,
making, corporate leadership, trading
reliable fuel supplier to retail customers and trading centers, the use of
and strategic consulting make up the
in Indonesia. 29112018 products and services of both parties
panel of judges. 18102018
were to be prioritized, encourage
Northern Star Energy Corp. Finalist In customers and local and foreign
S&P Global Energy Awards Petrolimex Cooperation Agreement business partners to use products
with Vingroup and services of each other and
Making to the finals is enough recognition
A comprehensive cooperation agree facilitate and support each other for
that the company ranks among the
ment has been signed between the the development of production and
global best
Vietnam National Petroleum Group business activities.
The S&P Global Platts Global Energy (Petrolimex/PLX) and Vingroup Joint
Awards, dubbed the Oscars of the energy Stock Company (Vingroup). In order to reach objectives set by
industry has named Northern Star Energy both sides, Petrolimex and Vingroup
Corporation, a first time nominee, finalist With the aim to take full advantage will map out plans for specific works,
in the Rising Star Company Category of of strengths of each Side, Petrolimex action programs, and implementation
the 2018 edition. and Vingroup, as per the cooperation schemes. 14112018
FUELWORLD Issue 4 2018Oil Company Retail Brand News > Africa: News & Updates Section 2 21
AFRICA
NEWS INDEX SOUTH AFRICA
BP South Africa to Invest in Fuel Retail
GHANA
Engen At Number One In Favorite Fuel
GNFS Alerts Fuel Service Stations On
Station For Eight Consecutive Year
Safety Standards Compliance
Engen Champ of Champs to Determine
KENYA SA’s Top Youth Team
Lamu Boat Operators Want More Engen Driver Wellness Offers Free
Floating Fuel Stations Health Screenings
Vivo Energy’s ChekiMbele Launched At Engen Donates R500 000 For Fire Relief
Shell Fuel Service Stations Engen Hits The Sweet Spot with Krispy
Kreme
LIBYA
Engen’s Learnership Program Offers
OiLibya Changes To Ola Energy
Support In Unemployment
MOROCCO Total South Africa’s Model Solar Fuel
Vivo Energy Renews Partnership With Stations Displayed
Injaz Al Maghrib
UGANDA
NIGERIA Standards Dept Closes Fuel Service
11Plc Mobil Super Peel and Win Stations
Marketing Promo
DPR Reviews H&S Inspections
Government To Grant License For LPG
Cylinder Recirculation
Petrocam’s Seventh Solar Powered Fuel
Station Launch
Total Nigeria & Stallion Group Sign
Lubricant Supply Agreement
Total’s 30th Solar Service Station Launch
Issue 4 2018 FUELWORLD22 Section 2 Oil Company Retail Brand News > Africa: News & Updates
OiLibya Changes To Ola Energy
OiLibya has rebranded to Ola Energy, the new brand affecting spearhead a $5 billion investment plan in Africa. After signing
all its outlets in the 17 countries across Africa where it has a an agreement with ExxonMobil Corporation, TAHL made its
market presence. debut in the fuel distribution and marketing business in Kenya
in December 2006.
The rebranding was part of the firm’s expansion strategy with
more fuel stations expected to open across the country, said Although the firm did not readily disclose how much it will
Ola Energy Kenya general manager Duncan Murashiki, “By the spend to brand its 1100 stations spread in 17 African countries,
end of 2019, we expect to have more than 100 stations in Kenya Elmarimi Kashim, its regional board chairman said they
with more resources being dedicated into our lubricant market propose to gradually phase out the OiLibya tag during the
as well as Liquefied Petroleum Gas.” transition expected to be completed by mid-2020.
The local subsidiary of Tamoil Africa Holdings Limited (TAHL), “You still see a little symbol of OiLibya in our stations as we
Ola Energy, retained its Libyan roots in the rebranding as the transit because it’s a brand we have built and we don’t want
new name means Oil Libya Africa. The government of Libya anyone to imagine were a new company with no experience in
fully owns TAHL group, through the Libyan-African Investment this market,” said Mr Kashim. 03122018
Portfolio (LAP), a government agency set up in 2006 to
BP South Africa to Invest in Fuel Retail said about the ongoing talks. the solarisation program in response
to anticipated changes in customer
BP Southern Africa (BPSA) will invest Besides upgrading the refinery, Mabelane
expectations and their relationship
$1 billion in South Africa in the next said BPSA would expand its retail
with energy.”
five years with just under half going to activities in South Africa. “We are
fuel retail. aggressively going to grow our footprint Sachet added that this is an opportunity
in the country,” she said on the sidelines to demonstrate the need for responsible
Another quarter of the us$1bn is set
of an event with retailer partner Pick energy consumption in light of a growing
aside to upgrade the SAPREF refinery
n Pay to launch a new innovation for a global population with increasing
to produce lower sulphur diesel. The
loyalty card that will also work at BP fuel energy needs. “We firmly believe
180,00 barrels per day SAPREF refinery,
stations nationwide. that it is possible and necessary to
South Africa’s largest, is a 50:50 venture
produce, process and supply affordable
between Shell and BPSA. The plant is BP was looking at opportunities to expand
energy while meeting the highest HSE
located in the east coast city of Durban. its services in Mozambique, where it is the
standards.”
second largest oil company, Mabelane said.
Priscillah Mabelane, CEO of BP
“The market is exciting and dynamic,” she The solar service station model
Southern Africa - BP would invest
said. 211118 coincides with its 60-years partnership
between $252 million-$288 million in
celebration with SANParks. “After 60
the refinery upgrade, Chief Executive
Total South Africa’s Model Solar Fuel years in partnership with Total South
Priscillah Mabelane told media, adding
Stations Displayed Africa, it gives us a great pleasure to
that about us$400m would go on retail
be working with a brand that shares
activities. Total South Africa has displayed a model
our goals and vision in conserving our
of their solar service stations, which is
She said the upgrade would make environment and investing responsible
in line with the company’s solarisation
“sure the refinery can meet the new resource usage,” said Fundisile Mketeni,
project aiming the installation of solar
specifications in terms of low sulphur CEO of SANParks.
panels in 5,000 fuel service stations
and Marpol regulations.” The plant
around the world by the end of 2021. By 2021, 282 Total fuel service stations
would shut for maintenance from May to
are planned to be fully solarised in South
June 2019, she added. The upgrade has Several efficiencies for the business,
Africa. 03102018
been driven by new rules demanding a including reducing Total’s carbon
lower fuel sulphur content and changing emissions by 100,000 tonnes per year, as
customer preferences for cleaner diesel, well as reduce its electricity bill by $40
such as D50 and D10. million per year are the advantages of
this program.
Refinery operators have been in long-
running talks with government on A subsidiary of Total Group since 2011,
how to recover costs from upgrading SunPower, will provide all photovoltaic
work needed to produce cleaner fuel panels.
in South Africa, the continent’s most
Pierre-Yves Sachet, MD and CEO of
industrialized economy. “From an
Total South Africa, said, “The project
industry perspective we are pushing very
is fully aligned with Total’s ambition of
hard to ensure that there is policy clarity
becoming the responsible energy major
because we have been on this journey
and its commitment to developing solar
very long, almost a decade,” Mabelane
power. Total South Africa embarked on
FUELWORLD Issue 4 2018Oil Company Retail Brand News > Middle East: News & Updates Section 2 23
MIDDLE EAST
NEWS INDEX:
EGYPT
ABB Sets Up First DC Fast Charger
OMAN
Al Maha Petroleum Products Co. To
Refurbish Fuel Service Stations
Shell Chooses Ooredoo As Digital Part-
ner Of Choice UAE
Shell Introduces Helix Ultra SN PLUS ADNOC Distribution & DPM To Set Up
0W-20 Eight Fuel Service Stations
Shell & National Plastic Factory Supplier ADNOC Distribution Expands Flex Ser-
Deal Agreement vice To Northern Emirates
ADNOC Distribution Records Profit
QATAR
Increase
Woqod Fereej Kulaib Fuel Service Sta-
Adnoc Distribution Inks Pact With Japa-
tion Launch
nese Firm to Deploy Solar Power System
WOQOD’s New Fuel Service Station Al
ADNOC & Saudi Aramco Sign Frame-
Wakra-2 Is Open
work Agreement
WOQOD Old Slata Fuel Service Station
Etisalat Appoints Digital Media Partner
Launch
for ADNOC Network
WOQOD Opens 2 Fuel Service Stations
ENOC & Microsoft AI-powered Service
Woqod Posts Profits QR 825 Million For
Station of the Future Partnership
Q3 2018
ENOC Group Collaborates with CDA
SAUDI ARABIA Supporting 100 Emirati Women
Saudi Aramco & Total Sign Joint Devel- ENOC Group Marks ‘International Day
opment Agreement for Older Persons’
Total & Aramco To Announce Fuel Retail ENOC Group & BALUCO GmBH Sign
Network Distributorship Agreement
ENOC & Enemed MoU To Strengthen
Presence in Malta
Tasjeel Partners with Sharjah Police For
New Vehicle Testing Center
Issue 4 2018 FUELWORLD24 Section 2 Oil Company Retail Brand News > Middle East: News & Updates
ABB Sets Up First DC Fast Charger
At NPCO (National Petroleum Company) fuel service stations
throughout Egypt’s national road network will the chargers be
installed, including car dealerships and in busy urban areas.
The first EV DC fast charger was installed at a NPCO fuel station,
with the remainder due for deployment and commissioning by
the end of 2018. Operational through a range of temperatures
from – 35 to + 55 degrees Celsius, the Terra 53 multi-standard
DC charging station is a configurable single, dual or triple
outlet 50 kW fast charging station. Since the stations have
the capacity to recharge a vehicle within 15 to 40 minutes
depending on the battery capacity, they are ideally suited to
highway rest stops.
NajiJreijiri, Managing Director ABB in Egypt, North & Central
Africa stated that working towards sustainable development,
Egypt aims to increase the use of renewable energy by 22
percent in 2020, and are proud to be part of this endeavor
providing outstanding sustainable mobility solutions in Egypt.
“ABB is the first company to offer EV DC fast chargers in Egypt
ABB and Revolta Egypt, has installed the first DC fast charger and we hope this will be the first step towards the wider use
in the country, and has entered into a $500,000 deal to install a of electric vehicles and reductions in local emissions to help
number of Terra 53 multi-standard chargers in Egypt. improve community life in the near future.” 26112018
Al Maha Petroleum Products Co. To opened its first branded store under
Refurbish Fuel Service Stations the name ‘Souq al Maha’, with plans to
replicate the same at various stations
With a focus to improve retail sales
across the sultanate.
experience for consumers along with
traditional auto-fuel sales, Al Maha The same branded stores will not be
Petroleum Products Marketing Company opened in all of its 208 fuel stations
proposes revamping its fuel service spread across the country, but rather
stations across the country, and is also a mix model is planned to be followed,
looking at intensifying operations beyond where some fuel stations along the
the country’s borders. highway or express way with larger
Eng Mohammed Farid al Darwish, areas will house number of facilities
CEO of Al Maha Petroleum Products while those inside cities will have limited
said that they wanted to give a better facilities due to space constraints.
feeling to their consumers when they The company will most likely adopt a
drive to their fuel stations. “We want franchise model for operating these
them to experience our hospitality also. retail operations inside fuel stations,
Future fuel stations will not only sell or will be provided to other parties on
Total & Aramco To Announce Fuel Retail
conventional fuel and diesel, there will rental basis.
Network
be a food and beverages section along
The company is planning on working Total is getting ready to declare a fuel
with other services such as tyre, oil-
on a number of initiatives on future retail network in Saudi Arabia with Saudi
change or services, car-washing, battery
projects, which include increasing the Aramco.
maintenance and replacement.”
number of fuel stations in the country,
The driving force to push sales in the using renewable energy to reduce cost This was informed by Total’s chief
future for all fuel service stations across and making their stations to adjust to executive Patrick Pouyanne. Earlier
the country will be retail services. future demand either from the advent of in April, Total had expressed interest
Darwish added that they have roped in electric vehicles or from introduction of in Saudi Arabia’s fuel station market
a strategic investor for this purpose and alternative fuels. and had signed a memorandum of
are using the services of experienced understanding with state energy giant
professionals for the whole revamping Though the company is currently more Saudi Aramco to look at alternatives.
exercise, though the name of the focused on domestic market, they PetrolWorld believes the timing is not
strategic partner was not divulged. are definitely looking at opening fuel right for such announcement at present
stations in other countries as well. but maybe more likely in the New Year.
At its fuel service station in Al Mahaj
Source: Muscat Daily 16112018 25102018
area in Al Amerat, the company recently
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