Paperworld Trends 2019/20: Back to school with "graphic + particular"
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Press release June 2019
Paperworld Trends 2019/20: Back to school Ina Gerbig
Tel. +49 69 75 75-6082
with “graphic + particular” ina.gerbig@messefrankfurt.com
www.messefrankfurt.com
www.paperworld.messefrankfurt.com
Paperworld Trends are a highlight at the international stationery,
office supplies, and writing materials trade fair: They show the
latest trendy colours and designs on the basis of selected exhibitor
products. The trend worlds inspire manufacturers and dealers alike.
But how can a trend theme be implemented in a store? Designer
Claudia Herke from the style agency bora.herke.palmisano provides
tips.
At the beginning of summer, many stores for stationery, office supplies,
and writing materials are faced with the task of decorating their outlet for
the school season. In many cases there are additional satchel
promotions and other special events for school starters. This requires a
lot of creativity, as the display window should look different every year
and attract customers' attention. The inspiration gained from Paperworld
Trends is ideal for this purpose. With fresh and summery colours the
"graphic + particular" trend matches the season perfectly.
The "graphic + particular" trend is a perfect match for early summer. In addition to the pastel pink
version, this trend world offers many other aspects and colour variations. Photo: Messe Frankfurt
Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Summery colours and striking highlights with the "graphic +
particular" trend
The "graphic + particular" trend world combines a wide variety of
patterns with graphic colour combinations, giving the theme of gift-giving,
packaging, and writing a special touch. In early summer, and against the
backdrop of back-to-school products, this colourful trend creates vivid
highlights. The predominantly geometric designs are derived from
modern architecture and the materials themselves. Characteristic
features here are halftone prints, perforations, grid structures, prints and
collages.
Mint blue, mandarin, rose, taupe and intense anemone blue characterise
the refined colour range, with black and white also providing graphic
highlights. The trend is furthermore lent a special and modern touch by
the metallic sheen of gold, bronze and coloured aluminium.
"The trend is defined by patterns and coloured areas, which attract
attention and can be implemented particularly well in shop window
displays," says Claudia Herke, designer at bora.herke.palmisano style
agency.
Clever spanning arrangements for decorative purposes and attaching folders were a real eye-
catcher in the 2019 Paperworld trend area. Photo: Messe Frankfurt
Expert tip: Eye-catching back to school shop window decoration
Claudia Herke has some easy to implement tips for creating attractive
showcase designs that suit the back-to-school theme but also appeal to
students with the latest trend colours, or whet their appetite for a new
home office design: "The shop window design is based on geometrically
stacked cubes that reflect the trend colours. School satchels or other
stationery products can be attractively arranged on them. The individual Paperworld - The visionary office and the
cubes are stacked on top of each other in a staggered formation stationery trends
Internationale Frankfurter Messe für
resulting in columns of different heights." Papier, Bürobedarf und Schreibwaren
Frankfurt am Main, 25.-28.1.2020
For stores with a back wall to the window space, Claudia Herke has an
additional tip: "This wall should be kept as neutral as possible so the
products come into their own. Don't be afraid of a plain surface, it really
emphasises the colours in the window display. Or you can span black Page 2
rubber bands over a white surface to accentuate the geometric
component of the 'graphic + particular' trend. Binders, files and folders
can be integrated into the spanning as decoration."
If you prefer a design variation open to the retail area, files and folders
can be hung from the ceiling on cords.
The "graphic + particular" colour range is varied, with a high proportion of
pastel shades, so the decoration should not be too playful. "The trend
radiates a simple elegance and the colours are suitable for both girls and
boys. These airy light shades are also very popular with teenagers and
students. In combination with graphic patterns in black or gold, they are
the megatrend of the summer," says Claudia Herke.
Designers Claudia Herke, Cem Bora, and Annetta Palmisano from the bora.herke.palmisano style
agency were commissioned by Messe Frankfurt to develop the Christmasworld trends.
Source: Michael Zellmer
The style agency bora.herke.palmisano was once again commissioned
by Messe Frankfurt to design the prestigious trend area at Paperworld
2019. To do so, they filtered current trends from society, fashion,
architecture, and designed and transferred them to the upcoming
colours, shapes, and materials for the stationery, office supplies, and
writing materials sector. With the innovations from Paperworld exhibitors,
the trend area offered retailers a rich portfolio to draw on all year round.
Note for journalists:
Further information and high-res images are available at:
paperworld.messefrankfurt.com. Paperworld - The visionary office and the
stationery trends
Internationale Frankfurter Messe für
Press releases and images: Papier, Bürobedarf und Schreibwaren
paperworld.messefrankfurt.com/presse Frankfurt am Main, 25.-28.1.2020
paperworld.messefrankfurt.com/trends (to download the trend brochure
and additional information)
Page 3Published online:
www.facebook.com/paperworld I www.twitter.com/paperworld
Paperworld - The visionary office. The stationery trends.
Next fair: 25 - 28 January 2020 in Frankfurt am Main
The leading international trade fair presents the latest products and trends in the paper, office
supplies, and stationery sector every year in Frankfurt am Main. Paperworld offers the world's
widest range of products in commercial office supplies (visionary office) and the private
stationery sector (stationery trends). In 2019, 1,665 exhibitors from 64 countries presented
their products to 32,340 trade visitors from 143 countries*. This makes Paperworld the
highlight of the year for the industry, and a source of innovative business ideas for wholesalers
and retailers, booksellers, the Internet and mail order sector, and commercial consumers. In
addition, the wide-ranging event and congress programme provides inspiration and knowledge
transfer for retailers, architects, planners, facility managers, as well as heads of educational
and seminar facilities who are interested in the latest office trends and interior design
concepts.
paperworld.messefrankfurt.com
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own
exhibition grounds. With more than 2,500* employees at 30 locations, the company generates
annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors
and to its international sales network, the Group looks after the business interests of its
customers effectively. A comprehensive range of services – both onsite and online – ensures
that customers worldwide enjoy consistently high quality and flexibility when planning,
organising and running their events. The wide range of services includes renting exhibition
grounds, trade fair construction and marketing, personnel and food services. With its
headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt
(60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*preliminary figures 2018
Paperworld - The visionary office and the
stationery trends
Internationale Frankfurter Messe für
Papier, Bürobedarf und Schreibwaren
Frankfurt am Main, 25.-28.1.2020
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