ORLANDO CITY SOCCER STADIUM KICKS OFF SUCCESS WITH A WORLD-CLASS FAN EXPERIENCE - DENOVO CREATIVE
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Case Study
Orlando City Soccer Stadium
Kicks Off Success with a World-Class
Fan Experience
Organization:
Orlando City Soccer Club
Industry:
Achieving major-league engagement without an IT staff,
Sports/Entertainment thanks to Hosted Voice and other managed services
Services Engaged:
Managed Hosted Voice
Managed Ethernet Private LAN Client Profile powerhouse performance on the field
with a robust WiFi environment, thrilling
Fiber Internet Access In 2010, Phil Rawlins moved his minor-
video experience and outstanding
Managed WiFi league soccer franchise from Austin
loyalty rewards program to create the
Managed Security to Orlando and partnered with the
most-engaged fans in MLS—and strong
Hospitality Video club’s Majority Owner Flavio Augusto
revenues. The challenge was to equip
da Silva. By 2015, Orlando City SC had
the stadium with connectivity that could
won Major League Soccer (MLS) status,
handle 25,500 fans using WiFi to earn
regularly drawing an average attendance
points for purchases, stream live video
of 33,000 passionate fans to Camping
of matches in progress and share photos
World Stadium, formally known as the
and video on social media.
Orlando Citrus Bowl. Just two years
later, Orlando City completed its journey Keep phone service from draining the
into professional soccer by opening its budget and internet bandwidth. OCSC
Rob Parker, Vice President, 2017 season with a sold-out match at corporate offices used a PBX phone
Corporate Partnerships the club’s privately-funded and newly system that inflated overhead costs
Client since 2013 built 25,500-seat soccer stadium. The and made it hard to add phones. In
Orlando City Stadium is now home to the building the new stadium and moving
“We wanted world-class voice, data Lions and their National Women’s Soccer those offices into the complex, Rob
and internet connectivity for the League sister club, the Orlando Pride. Parker, Vice President for Corporate
stadium and our corporate offices. Partnerships, wanted a reliable system
We wanted a ‘full-engagement’ Challenges that could scale as needs changed.
video and social media experience Kickstart ROI with rapid growth in fan He also needed a voice system that
for our fans. What we didn’t want spending. To achieve rapid return on wouldn’t siphon capacity from OCSC
was an in-house IT team. Spectrum the stadium investment, the club’s goal data connectivity. Plus, he wanted to
Enterprise was the one provider able was to combine the Lions’ and Pride’s avoid the capital expenditure required to
to give us everything.”
—Rob Parker
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Case Study
upgrade the PBX and to free the soccer • Hospitality TV provides yet another
club from worries about obsolescence layer of excitement to the live
and high fees for local calling, inbound experience during games with
toll-free calls and domestic and customized-channel video on screens
international long distance. throughout the stadium.
Avoid having to hire an in-house IT team. • A Managed Ethernet Private LAN
Once Orlando City earned Major League (EP-LAN) serves the corporate offices.
Soccer (MLS) status, Parker says OCSC Because the WiFi is configured
set its sights on building a stadium. separately from the EP-LAN, it does
Soccer fans from 50 U.S. states
The vision was to engage fans with the not expose the club’s mission-critical
and 50 countries attended the
passionate way soccer is enjoyed in systems and applications. Lions’ first game at Orlando City
Europe and South America. This meant Soccer Stadium.
• Managed Security Service protects
meshing technology and architecture
the network, and accommodates
to create the loudest, most intimidating
spikes so service stays reliable even
soccer stadium in MLS. The challenge
on high-traffic game days.
was implementing this major-league
technology without the high cost of Reduce overhead by taking voice
hiring in-house IT experts. service to the cloud. In planning the
stadium’s infrastructure, OCSC traded
Solutions its PBX environment for Hosted
Recruit a major-league IT partner. Voice, a more strategic cloud-based
Parker knew that achieving the major- solution that uses a separate fiber
league experience OCSC envisioned connection, protecting the data and
internet connectivity that are so vital Revenues have risen substantially
meant tapping the expertise of a top
in supporting fan engagement. Having since the stadium opened in
player in the IT world. Based on the
March 2017.
corporate offices’ prior experience with Spectrum Enterprise manage everything
Spectrum Enterprise fiber solutions, from network components and transport
OCSC extended that partnership to to upgrades and infrastructure proved
include all IT, communications and video more efficient and more cost-effective
infrastructure. Parker chose turnkey than installing a new PBX system. Plus,
managed services so the soccer club can with its cloud presence and reliable fiber
stay focused on growing the franchise links, Hosted Voice provides resiliency
while Spectrum Enterprise installs, that far surpasses what the PBX
manages and maintains the stadium’s solution provided so the OCSC doesn’t
multi-featured solution. worry about outages disrupting voice
“Our staff can focus on the franchise
communications.
Creating a captivating fan experience while Spectrum Enterprise manages
demanded a solution that could handle Results the WiFi, internet, voice and video
large applications and fortify business tools we’re using to grow the club’s
200 phones with zero worries. Parker success.”
continuity between the stadium and the
has seen immediate returns on Hosted
onsite corporate offices. The Spectrum
Voice. The solution supports 200 phones —Rob Parker
Enterprise team delivered that solution
throughout the stadium, including
with a variety of services.
the corporate offices, guest services,
• Managed WiFi lets fans upload photos, corporate suites and concessions. There
stream live video and interact with is zero investment up front and Hosted
friends outside the stadium, provided Voice reduces overhead compared to
by two redundant 5 gigabit Fiber PBX fees for both inbound and outbound
Internet Access circuits. calls. No IT expertise is needed to
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Case Study
upgrade, migrate or add users, support connecting with fans, but for tracking
them or even select types of phones and data on their behaviors so LionNation
choose add-on features. The OCSC staff can provide truly individualized
can make all these changes in minutes engagement and rewards.”
without IT support. Plus, the soccer club
Leaving no one out. Camping World
can count long-term performance and
Stadium—the Lions’ previous venue—
scalability with Spectrum Enterprise
regularly sold out season opening games
managing all Hosted Voice hardware and
and hosted an average of 33,000 fans
software upgrades.
a season making it the second highest
The most exciting fan experience in average attendance in MLS in 2015 and In 2017, OCSC became the 5th
highest-value franchise in Major
MLS. Orlando City Stadium’s sunken 2016. The new stadium holds about
League Soccer, with a team value
playing field and low rooflines intensify 10,000 fewer people. Fortunately, even
of $272 million, according to
crowd noise. The stadium also features when fans can’t get a ticket, the speed of
Forbes’ Major League Soccer’s
the first full “safe-standing” supporters’ the Fiber Internet Access that supports Most Valuable Teams 2017 list.
section in MLS: a seat-free area where stadium WiFi makes uploads so fast
about 4,000 fans sing, drum, wave flags, that fans watching the game on TV
chant and cheer. Despite the challenges or online at home can engage in the
of these architectural innovations, WiFi real-time action with friends who are
covers every inch of the stadium. The at the stadium.
reliability of this service is critical,
Boosting international soccer tourism
especially since ticketing is completely
and the local economy. The intensity
paperless. As fans stream through
and originality of the live soccer
the gates, scanners use it to verify the
experience inside Orlando City Stadium
etickets on each phone. “We don’t want
is attracting fans from across America
fans waiting or having to go to the box
and around the world. Increased tourism
office because they can’t get in with their
is a bonus particularly for boosting the
smartphone,” Parker notes. “We feel very
identity—and struggling economy—of
confident with the Spectrum Enterprise
the Orlando’s Parramore District where
WiFi solution.”
the stadium resides. Parker says, “The
A loyalty program customized for each more successful we are with the
fan. Parker has been able to make the stadium, the more we can give back to
LionNation fan loyalty program even underprivileged children, local workers,
more interactive by awarding points and the city of Orlando. So, the bottom
that can be redeemed for special line is that creating major-league
offers, discounts and exclusive content, success takes major-league technology,
including video replays. “This program and that’s where we rely on Spectrum
really has ‘wow’ factor,” he explains. Enterprise to give us the edge.”
About Spectrum Enterprise
“Having connectivity is key not just for
Spectrum Enterprise, a part of Charter
Communications, is a national provider
of scalable, fiber technology solutions
serving many of America's largest
businesses and communications service
providers. The broad Spectrum Enterprise
portfolio includes networking and managed
services solutions: Internet access,
Ethernet access and networks, Voice
and TV solutions, Managed Application,
Cloud Infrastructure and Managed Hosting
Services. Our industry-leading team of
experts work closely with clients to achieve
greater business success by providing
these solutions designed to meet their
evolving needs. For more information,
visit enterprise.spectrum.com.
©2017 Charter Communications. All rights reserved. Not all products, pricing and services are available in all areas. Pricing and actual speeds may vary. Restrictions may apply.
Subject to change without notice. All trademarks remain property of their respective owners.
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