OPEN A PARTNERSHIP 2022 - The Yorkshire County Cricket Club
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OPEN A PARTNERSHIP
2022
CONTENTS
3 Introduction - Lord Kamlesh Patel 15 Broadcast Figures
5 Darren Gough OBE 17 Yorkshire Business Community
6 The Club 18 Major Match Schedule
7 The Stadium/Venue 19 Historic Moments
8 Our Teams 20 Matchday Activation
9 Yorkshire Pyramid 21 Previous Sponsor Case Studies
10 Yorkshire Diamonds 23 Brand Visibility
11 Yorkshire For All 28 Yorkshire Cricket Foundation
12 Digital Footprint 30 Yorkshire Cricket Board
13 Live Streaming 32 Partnered Teams
14 International Broadcast Figures 34 Available Opportunities
2
LORD KAMLESH PATEL
2021 was the most difficult year in the 158-year history of Yorkshire County
Cricket Club, once the beating heart of English cricket and the most successful
county club in history. While the world grappled with the ongoing impact of the
pandemic, the Club became synonymous with institutional racism and appeared
on the front pages for all the wrong reasons. We have been rocked to our
foundations.
I was honoured to be appointed Chair in November 2021, but I was also very
aware that the rebuild – forging real and lasting change – could not happen
overnight. Out of adversity, however, I truly believe that there is real opportunity:
to become a shining example, leading the way for the rest of the sport by
creating a scalable model on diversity and inclusion and creating a space that is
welcoming and celebratory of people from all backgrounds. We have started the
journey but cannot forget what brought us here.
I am a proud Yorkshireman. I know how important this Club is for the
community, the cricketing family and all who are associated with it. Headingley is
in our hearts, from Ian Botham’s heroics in the 1981 Ashes, to the drama of Ben
Stokes’ swashbuckling innings taking England over the line against Australia in
2019.
This is a once in a generation opportunity to
provide a model for learning and change – both
in cricket and across the world of sport.
3
LORD KAMLESH PATEL
From day one, I committed to listen, to learn, and to take action. Since that day,
as a Club we have made some difficult decisions – indeed, some of which have
been criticised -but all with the clear and singular purpose of addressing the
wrongs of the past and doing what is right.I want to make all of us in Yorkshire
proud of this Club, from the youngest ambitious player picking up their first bat
to our oldest and most venerable Member who has watched us for a lifetime.
As we enter 2022, I firmly believe that Yorkshire County Cricket Club has
made significant progress on the long journey to win back pride, as we aim
to become that beacon to which the rest of the sport can aspire. We have
taken a long, hard and honest look at the Club and what we need to do: to
understand individual experiences of discrimination; to review the structures
and leadership of the club; and to get under the hood of our culture. All of this
with a single objective: to win back our stature within cricket nationally and
internationally.
It is my hope that Yorkshire can set a clear template for other clubs to use so
that we as a sport can raise the standard of how we treat others, and how we
measure our success. It is also my hope that the people of Yorkshire and our
supporters across the UK can now start to feel a glimmer of pride.
While we still have a long road and a lot of hard work ahead, the potential
prize is great: a once in a generation opportunity not only to transform the
game in Yorkshire, but also provide a model for learning and change – both in
cricket and across the world of sport.
4
DARREN GOUGH MBE
Yorkshire County Cricket Club has been part of my life since my earliest days in
cricket when I made my debut in 1989, and I spent 15 happy years at the Club.
I want to play my part in rebuilding cricket in Yorkshire and I am looking forward to
working with the exceptionally talented group of players here. I am also aware of
my wider responsibility to listen to everyone and ensure that every person who is
associated with this club feels welcome, instilling values we want associated with
the White Rose: honesty, straight talking, hard work, integrity and excellence.
I share Lord Patel’s vision for Yorkshire
County Cricket Club, and the collective
determination to face the issues head on with
a series of positive actions. Change will not
happen overnight, but I am certain that we can
make Headingley roar again
5
THE CLUB
Established over 150 years ago, the history, tradition and passion of Yorkshire cricket is
renowned throughout the world.
No other county in the history of the game has won more trophies and produced more
players for England.
There are fourteen Yorkshire players currently named in the England set up across all
formats in the men's and women's game.
We are prepared for some more ground-breaking partnerships.
6
Corporate Capacity Ground Capacity
1000+ 18,500 Sustainability
1. Single use plastics –
Replacing cutlery with bamboo,
plastic straws swapped out for
paper, and we have replaced
all polystyrene boxes with
cardboard.
2. Pint cups – Introduced Green
Members’ Long Goblet reusable cups and are
Room currently trialling fully recyclable
Multi-faith and biodegradable paper pint
room pots for site to further improve
our green credentials.
3. Recycling waste system –
Separates dry recyclables and
glass out from the general waste
to reduce the amount of waste
Joint revenue going to landfill.
Global
from Headingley 4. Food waste – One of the first
Café
Events for sports stadiums in the country
world class dual to introduce a food digesting
international machine which turns wastage
pitch facing into liquid to be disposed of via
facilities. plumbing rather than the need for
collection and disposal off site.
VIEW FACILITIES Headingley Lodge
6. EV charging - Installed a
THE STADIUM / VENUE
Hotel
number of electric vehicles
charging points around site
VIEW HOTEL
16
OUR TEAMS
Yorkshire CCC Yorkshire Vikings England Cricket Northern Superchargers Northern Diamonds
Founded in 1863, The Yorkshire The team brand for the white- The England cricket team A franchise 100-ball cricket A women’s cricket team that
County Cricket Club is one of ball competitions - Vitality Blast represents England and side based in the city of Leeds. represent the traditional areas
the most successful cricket (T20) and Royal London Cup Wales in international cricket. The team represents the of the North East and Yorkshire,
clubs in the world. (50-overs). Headingley has been staging traditional areas of North East one of eight regional hubs in
Test Match cricket since 1899. and Yorkshire in The Hundred English domestic women’s
competition. cricket.
7
YORKSHIRE PYRAMID
England
YCCC and the Yorkshire Diamonds currently have four centrally contracted players with England men's, three other England
men's squad members, two England Lions, one England U19, three England women's and one England women's A squad.
Professional
Yorkshire County Cricket Club, Yorkshire Vikings, Northern Diamonds, Northern Superchargers
County Age Groups
Junior - U10/11/12 Tykes, U10/11/12 Phoenix, U12/13/14 Regional, U13/14 Intrasquad, U12, U13/13B,
U14/14B, U15/15B, Girls U17
Disability – Yorkshire Tykes Disability (mixed), Yorkshire Terriers Disability (mixed) & Yorkshire Disability D40.
Senior – U18’s, Over 50’s, Veterans & Yorkshire Futures
Others – U16, 1XI, T20 City Cup, Lincs/Ridings 70+, Veterans 2nc XI, Veterans Ridings & Veterans Ridings 2nd
Grassroots
All Stars – children aged 5-7 years
Dynamos – children aged 8-11 years
Yorkshire has more cricket clubs (778) and players (c. 131,000) than any other
county. This is more clubs than the whole of Australia.
8
NORTHERN DIAMONDS
• Renamed the ‘The Northern Diamonds’ in 2019 The Diamonds now
represent the Yorkshire and Durham/Northeast hub of women’s
cricket in a bid to transform women’s and girls’ cricket with the
fundamental goal of making cricket a gender-balanced sport.
• The ECB have invested heavily in the sport, an unprecedented £20m
has been funded so far, with an ambition of investing £50m over the
next five years, to enable organisations across the cricket network
to recruit more dedicated resources, improve the player experience,
and increase the opportunities to build careers in the sport.
15 2020 15
live games played at finalists of the female semi-
played at world class Rachael Heyhoe-Flint professional and
stadiums including trophy, broadcast professional athletes
our homes venues live on Sky Sports. dedicated to inspiring
Headingley and future generations.
Emirates Riverside.
10,000+ 80,000+
growing fans across fans tuning in to
our social watch the action via
platforms. our live streams.
9A YORKSHIRE FOR ALL
Out Grounds
Yorkshire County Cricket Club have two out grounds
that are capable of hosting both men’s and women’s
first-class fixtures; North Marine Road at Scarborough
Cricket Club and Clifton Road at York Cricket Club.
During the 2022 season, these out grounds will host 12
days of professional cricket across both the LV= County
Championship and Royal London 50-Over Cup formats.
Park Avenue Bradford
After over 125 years of history, through an innovative
collaboration between YCCC, ECB and Bradford
Metropolitan District Council, the historic ground has
been rejuvenated to support the cricket needs of the
local communities with state-of-the-art facilities in an
inclusive way.
Whistle Blowing Hotline
In 2021 YCCC set up an independent whistleblowing
hotline, led by Mohinderpal Sethi QC of Littleton
Chambers. This service will allow for a safe space for
people to come forward, secure in the knowledge that
complaints of discrimination of any form will be taken
seriously.
10A YORKSHIRE FOR ALL
Attendees at Headingley
200,000
150,000
100,000
50,000
2021 2019 2018 2017 2016
International Buyers Blast Buyers
Average
Male Average Male
82% Age 51 80%
Age
52
Upmarket Upmarket
10% Downmarket 8% Downmarket
Midmarket 41% Midmarket 44%
49% 48%
1) Leeds 17% 4) Bradford 6% 1) Leeds 31% 4) Sheffield 8%
2) Sheffield 8% 5) Wakefield 5% 2) York 10% 5) Wakefield 8%
3) York 7% 3) Bradford 9%
11DIGITAL FOOTPRINT
Age Groups
22,500 55,500
Unique all-time All-time
listeners downloads The
Yorkshire CCC
Covers Off
Podcast
is available
on web, Apple
Podcasts and
Spotify.
109k 5.54m 148k 86k 40k 33k
Email Website Page Views
Database (1.1million users)
Total opted-in Nov ‘20 - Nov ‘21
12LIVE STREAMING
YORKSHIRE
Every (non-televised) Yorkshire CCC and CRICKET TV
Northern Diamonds home match was
available via a multi-camera live stream in
2021 across multiple devices.
6%
Tablet Devices
65% 29%
Mobile Devices Desktop
1.1m
Live Streaming
Views
2021 Season
Total of
1,062,573
streams for the 2021 season, 106,257
this is an average of
sets of eyeballs per game
13BROADCAST STATS - ENGLAND v INDIA • HEADINGLEY 2021
The most watched England v India Test Match on record
472k 579k 970k 1.23m 482k
Most watched day 1 most watched day 2 of an average audience for the BBC average audience for the BBC average audience
of an India Test on India Test on record and the Highlights of the 3rd Test, 52% higher highlights of the 1st day is for the 3rd Test,
record. 5th most watched Test Day v than the average of the first 2 Tests, 92% higher than the average making it the 3rd
India ever. 36% higher than the NZ series and in- of the first 2 Tests, making it most watched Test
line with the 2020 average, as England the most watched highlights v India on record.
put on a dominant performance. of the summer 2021.
14BROADCAST FIGURES
Cumulative UK Live
Both Roses Derbies in the Yorkshire Audience in
Blast this year received an 2021, all matches
average audience of
706,566
127k
Average UK Live
Yorkshire Vitality T20
Day 2 of Lancashire v Blast 2021 Audience
Yorkshire was the Fourth Most
Watched County Championship
Day on Record. Average
151,000
audience of
69,000
The cumulative
audience watching
matches involving
Yorkshire was
FIVE 706.6k,
of the top ten most watched
T20 Blast matches last decade 56%
involved Yorkshire. higher than last
season.
15Leeds YORKSHIRE BUSINESS COMMUNITY
Leeds is the largest centre Leeds is the second largest
for financial and legal metropolitan district in the
services in the UK outside UK; The City of Leeds has a
London and has one of the population of 770,000 and
largest concentrations of is one of the fastest growing
higher education institutions
in Europe. Home to FIVE
cities in the UK, with the
number of residents set to 7
Ripon Yorkshire is home to
Universities and 9,000 rise to 1 million. Leeds is the
International students. second centre of banking in seven cities
the UK employing 12,700
people in the industry.
York
West Yorkshire- The region
with the highest number of
companies - 239,367. The skyline of Leeds is being
transformed with additional Leeds
£5 billion in the development Bradford Hull
Leeds currently welcomes 26 pipeline.
million day visitors and has
consistently been ranked as
A large and growing cluster Wakefield
one of the UK’s top five retail
of digital businesses such as
destinations by Lonely Planet.
Sky, Sky Bet, Trans Union and
Channel 4.
Sheffield
17MAJOR MATCH SCHEDULE
2022
ENGLAND v NEW ZEALAND ENGLAND v SOUTH AFRICA
Test Match International ODI
2023
TBC
ENGLAND v AUSTRALIA ENGLAND v TBC
Ashes Test Match International T20
2024
TBC TBC
ENGLAND v TBC ENGLAND v TBC
ODI International T20
18HISTORIC MOMENTS
Botham’s Ashes – The Miracle of Headingley, 1981
Geoffrey Boycott’s 100th Hundred, 1977
Ben Stoke’s Ashes - 135*, 2019
In comes Pat Cummins
from the far end,he bowls
to Stokes who hammers it
for four! T20 Highest Individual Score - Adam Lyth -161, 2017
...and stands there with
the bat raised...
...I can’t believe we’ve
seen that!
19MATCHDAY ACTIVATION
Our stadium footprint offers a unique vehicle for brand
promotion, whether it be from when a supporter enters
the ground or from the comfort of their seats. We aim
to work with prospective clients to think outside the box
and creatively engage with fans in a safe environment.
20CASE STUDIES
Vertu Motors – ‘It’s All in The Detail’
3-part series of video filmed with players/YCCC support staff.
Looking at how they have had to adapt and fine tune their game/
work to ensure they are focussing on marginal gains over their
competition and to improve performance. Their videos were shared
across all Club social platforms.
Episode 1 Episode 2 Episode 3
Yorkshire Tea – ‘Epic Day Out’
We worked with Yorkshire Tea to create an ‘Epic Day Out’ for some
wonderfully deserving children to give them a totally VIP experience
at Headingley. Including an access all area ground tour, coaching on
the pitch via our YCCC coaching partners ‘Pro Coach’, their own kits
with their names on and goodie bags and an extra special surprise
from Jonny Bairstow.
21CASE STUDIES
Skipton Building Society – Yorkshire Diamonds
We took the Yorkshire Diamonds ladies captain, Lauren Winfield-
Hill up to the SBS Head Office to do a talk to the staff about her
experiences in professional sport as a female. Over 50 members
of their staff attended the seminar and we gave away some
complimentary tickets for those that had joined, to attend one of the
Diamonds fixtures
Maxibon – ‘Maxi Blaster’
An in-bowl activation we ran in association with Maxibon for the
T20 season involved our match day mascot, Vinny the Viking, firing
branded YCCC and Maxibon t-shirts into the crowds during certain
overs in the game. The attached video shows the screen surround
that we had displayed on our replay screens with the live footage of
the crowd. It was also accompanied by a certain theme song to get the
crowd going!
22BRAND VISIBILITY 23
BRAND VISIBILITY 24
BRAND VISIBILITY 25
BRAND VISIBILITY 26
BRAND VISIBILITY 27
YORKSHIRE CRICKET FOUNDATION
Education
Yorkshire Cricket College
100% 200+ 65%
pass rate hours of sporting university
excellent per progression
academic year
Participation
Programmes to support youths in their communities, tackling inequalities in sport
and increase activity in older adults and creating.
7,248 7,099 149
young pop-up and enjoy Wicketz
participants cricket events programmes
Inclusion events
40 10 4
sessions competitions leagues
28YORKSHIRE CRICKET FOUNDATION
Health & Wellbeing
Supporting the Yorkshire communities to live happier, healthier lives.
2,286 14,500 19
volunteer hours meals given out active families in
for the Yorkies on Crick-EAT Bradford
Heritage
Working with: West Yorkshire Archives Service, National Heritage Lottery Fund,
Sporting Heritage CiC, Sporting Memories Foundation
1,183 850 76
museum visitors reminiscence reminiscence
event attendees online sessions
29YORKSHIRE CRICKET BOARD
The Yorkshire Cricket Board is responsible for all recreational cricket from the
school playground to the Academy
1818 350 100
Primary schools Secondary schools Special Needs
Schools
750 80 4
Cricket Clubs Cricket Leagues ECB Premier Leagues
“INSPIRING GENERATIONS 2020-2024”
facility development, coaching development, cricket officials and
disability programmes.
• There were 238 All Stars centres in Yorkshire in 2021, with 6793 participants.
• The 2020-21 Chance to Shine programme supported 131 schools in
Yorkshire, with 1772 hours of coaching delivered. 196 teachers were involved
and trained as part of this. In total, 19,000 children took part in Chance to
Shine in Yorkshire in 2020/21. A final note that all of this was achieved
despite 513 hours having to be cancelled due to COVID!
• 130 learners through the ECB Support Coach course
• Run an extended disability development programme (such as Lord Taverners
Table Cricket, Yorkshire Disability Squad)
30YORKSHIRE CRICKET BOARD
Community Talent Champion
The Community Talent Champion (CTC) scheme was launched in
2021 to improve connections between South Asian communities
playing in non-affiliated cricket environments and the existing
talent pathway.
CTC programme has successfully identified three players (boys
U-12-13,14) and 1 girl (U-17)) who have now since progressed
into the YCB district and regional pathway system and YPP
programmes.
The BAME Development Centres
Aimed at 8-18 year providing indoor junior coaching for areas
with a substantial BAME community. Roughly 400 boys and girls
are involved each year.
The ECB Cup
Over 1200 young people attend trials in Yorkshire, with teams in
Bradford, Sheffield and Leeds, over the last 3 years - with 135
going on to represent the teams over that period (squads of 15
per side each year).
Cricket to the Mosques
Partnership with 3 mosques in Rotherham and Sheffield and
engages roughly 60 people across the centres each year and
has been running for 10 years.
31PARTNERED TEAMS
We continue to develop our commitment to nurturing undiscovered cricketing
talent. In February 2022 we announced the addition of South African franchise the
Momentum Multiply Titans to its existing partnership with the Lahore Qalandars,
who were announced in December 2021.
This revolutionary relationship will enable the clubs from three continents to find
talent from diverse communities, offering new opportunities for boys and girls to
earn scholarships overseas and train with some of the best players in world cricket.
Momentum Multiply Titans and its Sky Blues Trust have player development at
the forefront of their organisational objectives, aiming to develop and nurture
underprivileged young cricketers. This partnership builds on the existing
relationship with the Lahore Qalandars and Yorkshire County Cricket Club. The
Lahore Qalandars’ world-famous Players Development Program (PDP) has so
far engaged over half a million young people across Pakistan, and brought down
traditional socioeconomic barriers to the sport, providing free kit and access to
world class facilities and coaching.
The Momentum Multiply Titans and
Lahore Qalandars are leaders in
ensuring that cricket is accessible
for everyone, and both already have
phenomenal outreach initiatives in
their respective countries.
Professor The Lord Patel of Bradford OBE, Chair of Yorkshire County Cricket Club
32PARTNERED TEAMS
The vision of both Yorkshire and the Qalandars to improve
access to cricket globally is fantastic, and we are excited to
join them in this important work. The opportunity for our
professional players to learn and develop alongside each other
will be beneficial for all three sides,
“Diversity and inclusion in cricket should be an essential aim
across our sport, and we are delighted to join this partnership
to improve access and opportunities for young players from all
three countries
Dr. Jacques Faul, Chief Executive Officer of
Momentum Multiply Titans
This partnership is a landmark step in the right direction
that will have a great impact in our cricketing circle. This is a
terrific opportunity for all of us to make a difference as well
as a valuable contribution to creating diversity in the field of
cricket.
Sameen Rana, Chief Operating Officer, Lahore Qalandars
33Available opportunities 34
CRICKET GROUND - NAMING RIGHTS
• The Sponsor will have the status of being the official • The Sponsor will have adverts on the IPTV system on Headingley Cricket Ground (including no more than a
naming rights partner of ‘Headingley Cricket Ground’. all stadium TV screens including corporate areas. total of 50 tickets during each season for Vitality T20
• YCCC shall procure that the Sponsor has the rights to Blast fixtures against Lancashire County Cricket Club).
• The YCCC will refer to the new naming rights
prefix its name to The Headingley Cricket Ground. YCCC association over the public address system for all • The Sponsor will have access to two places within the
shall use their reasonable endeavours to ensure that all games played at Headingley Cricket Ground. Hawke Suite for food and drink for all domestic and
external media platforms adopt this. international fixtures at Headingley Cricket Ground.
• The Sponsor will be invited for a photo opportunity
• The Sponsor’s logo will feature on all YCCC stationery with YCCC men’s 1st XI squad alongside a partnership • The Sponsor will have an invitation for a table of 10 to
including tickets, headed paper, compliment slips and announcement press release. attend all YCCC official functions and events.
business cards.
• The Sponsor will receive the right to have physical • The Sponsor will be offered an introduction to YCCC’s
• The Sponsor’s logo has a prominent position on the or digital appearances by YCCC players to be used charitable arm, The Yorkshire Cricket Foundation for
club’s website with hyperlinks to the sponsors website. throughout the calendar year (subject to COVID19 match day volunteering, educational and community
• The Sponsor will receive the right to brand all welcome guidelines and player availability during cricket projects.
signage connected with the Headingley Cricket Ground. season).
• The Sponsor will receive the right to extensively brand • The Sponsor will receive an allocation of signed
the fascia of the East Stand as shown within the merchandise per annum.
presentation. • The Sponsor will have right for a table of 10 in the
• The Sponsor will receive the an allocation of pitch facing Howard Suite to include all food and drinks for all
inventory situated in prime locations. domestic and international fixtures at Headingley
Cricket Ground.
• The Sponsor will have pitch facing perimeter boards and
LED time for international games played at Headingley. • The Sponsor will receive 30 general admission tickets
during each season to be used at any International
• The Sponsor can utilise the match day replay screens
Cricket match played at Headingley Cricket Ground.
during every non-televised domestic fixture played at
Headingley Cricket Ground. • The Sponsor will receive 300 tickets during each season
to be used at any Domestic Cricket match played at
12
WHITE BALL PARTNER - OFFICIAL PARTNER
• The Sponsor will have the status of being a Yorkshire County • The Sponsor has the right to match day activation opportunities, and partner networking events throughout the year.
Cricket Club Official Partner including product placement and promotional activity for all
• The Sponsor will receive preferential rates on any other
YCCC fixtures at Headingley Cricket Ground. A discussion will
• The Sponsor’s logo to be featured on the front of all Yorkshire conference or event bookings via Headingley Events team. This
be held with YCCC and the Client to manage the delivery within
County Cricket Club’s Vitality Blast and Royal London 50 Over includes the opportunity to utilise Headingley Cricket Ground
Covid-19 guidelines during the Season.
Cup playing kits. for Client’s promotional events such as product launches.
• The Sponsor will be supported with content activities and
• The Sponsor’s logo to appear on a prominent position on the • The Sponsor can have use of the pitch at Headingley Cricket
competitions in line with the YCCC digital platforms.
YCCC’s official website, with hyperlinks to the sponsors website. Ground for 1 day each calendar year.
• The Sponsor will receive 30 general admission tickets during
• The Sponsor will have a display banner advert on all pages of • The Sponsor will have an invitation for a table of 10 people
each season to be used at any International Cricket match
the YCCC website. at all YCCC lunches, events, and dinners held at Headingley
played at Headingley Cricket Ground.
Stadium.
• The Sponsor will receive prominent pitch facing branding sites
• The Sponsor will receive 250 general admission tickets during
in bowl - to be discussed and agreed which sites. • The Sponsor will be offered bespoke discount in YCCC Club
each season to be used at any domestic cricket match played at
Shop.
• The Sponsor will have LED time for all international fixture Headingley Cricket Ground (including no more than a total of 50
played at Headingley Cricket Ground tickets during each season for Vitality T20 Blast fixtures against • The Sponsor will be offered the opportunity for YCCC to bring a
Lancashire County Cricket Club). pop-up shop to the Sponsors offices.
• The Sponsor will have adverts on the IPTV system on all
stadium TV screens including corporate areas. • The Sponsor will receive a table of 10 within the Howard Suite • The Sponsor will be offered an introduction to YCCC’s
to include food and drink for one day of international cricket per charitable arm, The Yorkshire Cricket Foundation for match day
• The Sponsor can utilise the match day replay screens during
annum. volunteering, educational and community projects.
every non-televised domestic fixture played at Headingley
Cricket Ground. • The Sponsor will receive a 20 places per annum within the
Howard Suite to include food and drink across the domestic
• An announcement of the new partnership status will be
cricket season.
organised between YCCC and the Sponsor’s marketing
personnel. A Club press release will be published through all • The Sponsor will have access to 2 places within the Hawke
YCCC’s communication and media channels. Suite for food and drink for all domestic and international
fixtures at Headingley Cricket Ground.
• The Sponsor will receive the right to have physical or digital
appearances by YCCC players to be used throughout the • The Sponsor will receive an allocation of signed merchandise
calendar year (subject to COVID19 guidelines and player per Season
availability during cricket season).
• The Sponsor will receive invitations to attend YCCC sponsor
1YORKSHIRE CCC 2022 PLAYERS RANGE YORKSHIRE CCC 2022 PLAYERS RANGE VITALITY BLAST
WHITE BALL SHIRTS 2022
CUP
Kit manufacturer and shirt
Designs are strictly embargoed
until YCCC official Kit Launch.
2CARNEGIE PAVILION - RIGHTS PACKAGE
• The Sponsor will gain the status of a Yorkshire County • A PR opportunity with YCCC squad at Headingley Cricket • The Sponsor will receive ten hospitality places across any
Cricket Club ‘Official Partner’ with the Sponsor’s logo Ground on YCCC’s Media Day- with regional press in international fixtures played at Headingley Cricket Ground
printed on all official YCCC literature. attendance. Subject to Covid-19 guidelines. per Season.
• The Sponsor’s logo will feature on the footer of every page • The Sponsor has the right to match day activation • The Sponsor will receive 10% discount on any other
of the YCCC website and on all YCCC opportunities, including product placement and hospitality bookings.
e-newsletters. promotional activity for all YCCC fixtures at Headingley • The Sponsor will receive a sponsors table at a selected
Cricket Ground. A discussion will be held with YCCC and YCCC Club event per Season.
• The Sponsor’s logo will be displayed on the replay
the Client to manage the delivery within Covid-19
screens during every domestic fixture played at • The Sponsor will receive invitations to attend YCCC sponsor
guidelines during the Season.
Headingley Cricket Ground. and partner networking events throughout the year.
• The Sponsor has the right to have physical or digital
• Naming rights for the Pavilion which will include six • The Sponsor will receive preferential rates on any other
appearances by YCCC players to be used throughout the
prominent pitch facing branding sites on the Pavilion which conference or event bookings via Headingley Events team.
year (subject to Covid-19 guidelines and player availability
is in prime location behind the bowlers arm. This includes the opportunity to utilise Headingley Cricket
during cricket season).
• Naming rights for the Media Centre, the match day facility Ground for Client’s promotional events such as product
• The Sponsor will receive two hundred general admission launches.
for all press and media relations with external and internal
domestic tickets per season (maximum of 20 for
branding and signage opportunities. • An introduction to YCCC’s charitable arm, The Yorkshire
Lancashire T20) for fixtures played at Headingley Cricket
• Advertising space on the YCCC IPTV system located on the Ground. Cricket Foundation, for opportunities of project partnerships
concourse and in corporate areas of Headingley Cricket and/or volunteering schemes.
• The Sponsor will receive four places in the Hawke Suite
Ground for all domestic and International fixtures. • The Sponsor will receive five items of signed YCCC
including full hospitality for a selected Vitality Blast fixture
• An announcement of the new partnership status will be played at Headingley Cricket Ground. merchandise per Season.
organised between YCCC and the Sponsor’s marketing
• The Sponsor will receive ten general admission tickets
personnel. A Club press release will be published through
across any international fixtures at Headingley Cricket
all YCCC’s communication and media channels.
Ground per Season.
•
1CARNEGIE PAVILION 2
CARNEGIE PAVILION WEST EXTERIOR 3
MEDIA CENTRE 4
CONTACT
commercial@yorkshireccc.com
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