NZ CAREERS EXPO 2019 Review
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NZ CAREERS EXPO
2019 Review
The New Zealand Careers Expo -NZ’s No1 careers expo for over 28 years
AUCKLAND / HAMILTON / WELLINGTON / CHrisTCHURCH
Contents
Careers Expo - 2019 Post Analysis report
The World of Work
Estimated Attendance Numbers
Careers Expo Magazine
2019 Exhibitors
Marketing & PR
Partnerships and New Initiatives
Planning for 2020
OF
NEW ZEALAND
NZ CAREERS EXPO 2019 Review
AUCKLAND /HAMILTON / WELLINGTON / CHrisTCHURCH
Careers Expo - 2019 Post Analysis Report /Review
2019 was the 28h anniversary of the NZ Careers Expo, with successful events held in Auckland,
Hamilton, Wellington and Christchurch.
The Expo continues to provide an engaging, informative and interactive platform for over 35,000 +
visitors to explore their future options. 2019 saw a continuation of the positive engagement from both
schools and exhibitors across all 4 venues.
The World of Work
The World of Work Careers Hub has become an important feature of the Expos, providing a
marketplace framework for both industry & training providers as well as visitors.
The World of Work hub has been designed to give visitors an interesting and interactive way to
absorb important careers information provided by our key stakeholders, The Ministry of Education -
Vocational Pathways and the Ministry of Business, Innovation, and Employment - Occupation Outlook.
The World of Work provides a creative and engaging environment for training providers, educational
providers, careers resource providers and employers to engage with young people to assist with the
decision making processes as they move from school through training and then onto the ‘world of
work.’
The World of Work hub features:
• Large display boards with essential careers information
• Interactive digital kiosks featuring video content from New Zealand
employers and industry bodies
• DVD presentations of the ‘Just The Job’ television series that features young people finding out
about jobs through first-hand experience
• Bright banners with inspirational quotes and informative career messages add to the
attraction.
Find out more about the World of Work at: www.theworldofwork.org.nz
NZ CAREERS EXPO 2019 Review AUCKLAND /HAMILTON / WELLINGTON / CHrisTCHURCH Estimated attendance numbers As this is a non-ticketed event, the Careers Expo visitor numbers can only ever be estimates. The estimates are based on the online registrations and magazine orders from schools across the country along with door counts where possible. Online registrations continued to record solid support from schools and the community with similar numbers year on year. Attendance numbers Registered schools Estimated attendance Auckland 68 14,750 Hamilton 39 6,700 Wellington 42 5,700 Christchurch 48 10,900 Of note were the large Industry exhibits that provided added value.Auckland hosted the “Go with Tourism” venture, an initiative of ATEED and provided a hands on look at the opportunities in the Tourism and Service sectors. The NZ Trucking Association, Forestry and Roading added to the offering in Christchurch, while the usual mix of tertiary and industry exhibits overall provided a wide and varied engagement for visitors. Overall exhibitor engagement was encouraging with 137 exhibitors (including Go with Tourism) across the 4 expos. Careers Expo Magazine - A joint publication with JETmag This year saw a new initiative launched in partnership with JETmag., where the NZ Careers Expo section was a 16 page pull out in the centre of the 64 page JETmag. This was well received by schools and students with positive feed back. The new combined version provided a vastly expanded careers resources and articles of interest, while still providing the NZ Careers Expo focussed section as the centre pull out. This pull out section included the student passport to assist students in preparing before their visit to expo to gain maximum value and improved engagement with exhibitors. Several exhibitors took the opportunity to promote their organisations to the readership in both advertorial and advertisments. Student passports and preparation guides Before and after expo guides, together with student passports, were provided to assist teachers and students to get the most out of their visit to the expo. These were available via the magazine and the online resources.
NZ CAREERS EXPO 2019 Review
AUCKLAND /HAMILTON / WELLINGTON / CHrisTCHURCH
2019 Exhibitors
2019 saw the majority of regular exhibitors return, together with some new initatives, including:
“Go with Tourism” NZ Trucking Assn, NZ Foresty and Roading along with a number of new organisations
engaging for the frst time
AA Driving School IPU New Zealand
Acton International Marketing / Indomie
Kia Ora Hauora (Mokowhiti)
Aims Global Immigration & Education Services
Kiwirail
Air New Zealand Aviation Institute
L3 Airline Academy
APU - Uni degree in Japan
Lincoln University
Ara Institute of Canterbury
Manukau Institute of Technology
Aspire2 / Solomon Group
Massey University
Auckland Institute of Studies
MedEntry UCAT Prep
Auckland Transport
Media Design School
Biomed Ltd
Ministry for Primary Industries
Bodhi Early Childhood Teacher Training
Ministry of Justice
Canterbury DHB
New Zealand College of Chiropractic
Capital & Coast District Health Board
New Zealand Defence Force Recruiting
CCUSA
New Zealand Institute of Sport
Clearchange/Love Your Work
New Zealand Paramedic Education and
Concentrix
Research Charitable Trust
Crimson Education
New Zealand Red Cross
Cromwell College Apartments
New Zealand Skiils & Education Group
Cyber Prep Academy
NZ Institute of Medical Laboratory Science
Dive Zone Whitianga
NZ School of Radio
Drake New Zealand
NZ School of Tourism
Electoral Commission NZ Trucking Association (Safety Man
Embassy of Japan and Proactive Drive Charities)
e-Mploy for Manawanui NZMA & NZIS
etco NZME / JetMag / YUDU
Go with Tourism Orion NZ Ltd
Gough Group Otago Polytechnic
Hagley College Outward Bound New Zealand
Hillary Outdoors Education Centres Pacific International Hotel Management School
IDEA Services Primary Industry Capability Alliance - Growing NZ
IEP New Zealand Property Institute Canterbury
Inland Revenue Careers Queenstown Resort College
International Aviation Academy of NZ RealMe - Department of Internal Affairs
International College of Management - Sydney SAE Creative Media Institute
continued...
NZ CAREERS EXPO 2019 Review AUCKLAND /HAMILTON / WELLINGTON / CHrisTCHURCH 2019 Exhibitors / Continued Schick Civil Construction Whitireia & Weltec Silver Fern Farms WINTEC Sir Edmund Hiliary Outdoors Education Trust WITT Southern Institute of Technology Yoobee Southern Institute of Technology/MAINZ Youthline Wellington Inc Southern North Island Wood Council YUDU Spirit of Adventure Trust StudyLink MSD Tai Poutini Polytechnic Talley’s Deepsea Career TANZ eCampus Ltd Te Pou o te Whaakaro Nui - Mahi Rawe Te Wananga o Aotearoa The Career Development Company The Inzone Experience Ltd The Learning Connexion The Palace Dance Studio The University of Auckland The University of Waikato The Warehouse Group Toyota NZ Limited UCOL Universities New Zealand - Te Pokai Tara University of Canterbury University of Otago US Embassy Victoria University of Wellington Vision College Waikato Aviation Waikato Engineering Careers Association Wellington City Council (Young Drivers) Whanganui and Partners Whitecliffe
NZ CAREERS EXPO 2019 Review AUCKLAND /HAMILTON / WELLINGTON / CHrisTCHURCH Marketing & PR 2019 saw NZME continue as the, official media partner for the Expos across the country. Encompass- ing Educational Media (JET Magazine), as well as a combined use of 91ZM, The Hits and Newstalk ZB, we achieved a great media profile with radio and digital media supporting the local press and direct marketing campaigns across the country Radio - All regions A comprehensive radio campaign running across Newstalk ZB, The Hits and 91ZM Including: Promo- tional trailers, local crosses, scheduled adverts and online support. Press - Auckland 11 Auckland Suburban newspapers including: North Shore Times / Western Leader / Manukau Courier /Central Leader Auckland City Harbour News / Papakura Courier / Rodney Times /Market Place Nor West News / Eastern Courier / East & Bays Courier New Zealand Herald • Weekend magazine Press - Hamilton • Waikato Times - Front page advertisements mid week and weekend Press - Wellington • Dominion Post - Front page solus mid week and weekend Press - Christchurch • Christchurch Star - Run of paper advertisements: • Christchurch Suburban newspapers • Christchurch Press -Front page solus PR Campaign See http://www.careersexpo.org.nz/visitors/media Schools Ongoing direct marketing campaign to all schools Careers Expo Magazine The combined JETmag and Careers Expo pull out - circulated to pre-registered schools and onsite at each event.
NZ CAREERS EXPO 2019 Review
AUCKLAND /HAMILTON / WELLINGTON / CHrisTCHURCH
Partnerships and New 2019 Initiatives
2019 saw the coninuation of existing partnerships and the addittion of a number of new initiatives
across the country, including:
NZME - Educational Media /JETmag
CHART
We are grateful for the ongoing partnership WITH
with NZME.CAM
Providing an extended reach into our audience
with both preliminary promotional support and on site activation.
WEEKNIGHTS 7PM-12AM
NZME - 91ZM Activation Teams
Text “NORTH” or “SOUTH” to 9696 to find your frequency
In addition to the paid advertising schedule across 91ZM, Newstalk ZB and The Hits, the 91ZM crews
were on site at all 4 expos with teams to help create an exciting and engaging event.
NZME - YUDU.
YUDU were on site again, profiling their new careers platform and supporting the NZME team with the
JET hanger presentations and awareness of YUDU activities.
With the increased engagement and involvement in the JET Hanger seminar presentations and on site
activity, the NZME teams were key in providing
engaging and informative careers support.
This partnership is set to continue in 2019
The Careers Development Company
The Career Development Company provided a valued contribution to the Expo Seminar Programmes
in each venue. As trained professionals with many years experience in providing careers guidance
and support, the team from CDC managed the delivery of the student and parents seminars in each
location. The quality of information and the level of expertise was a valued addittion to the expo
programme.
continued...NZ CAREERS EXPO 2019 Review AUCKLAND /HAMILTON / WELLINGTON / CHrisTCHURCH 2019 Initiatives continued... ATEED - Go with Tourism This year we were very excited to team up with ‘Go with Tourism’ who staged a feature exhibit space at the Auckland expo, showcasing just how exciting and successful a career in tourism can be. ‘Go with Tourism’ is a new and game-changing job connector platform, spearheaded by Auckland Tourism, Events and Economic Development (ATEED). It is an initiative created for the boom in the Tourism Industry – needing to find 36,000 tourism workers across New Zealand by 2025 – and additionally, the need to change negative perceptions on the industry; research found that the people who youth go to for career advice are not strong advocators for tourism work. The objective for the ‘Go with Tourism’ exhibit was to educate visitors on the great potential the tourism industry can offer – a variety of career pathways and opportunities for the emerging workforce that can lead to a successful lifelong career; all of which complement the vision of NZ Careers Expo. With over 30 stands and interactive zones the exhbit was a stand out attraction. The exhibit provided a hub of support, advice and information for attendees along with some hands-on experience.
NZ CAREERS EXPO 2019 Review
AUCKLAND /HAMILTON / WELLINGTON / CHrisTCHURCH
Planning for 2020
2020 will be the 29th anniversary of the NZ Careers Expo.
Planning is underway for 2020 with some exciting new ideas to improve engagement with
exhibitors, schools and visitors to ensure maximum reach and effectiveness across all channels,
as well as exploring new initiatives and developments for an even better onsite activiation and
experience.
Our relationship with schools, exhibitors and all stakeholders is hugely valued. We welcome feedback
and ideas as to how we can continue to grow and develop the Expo to meet the growing needs of
the community.
2020 confirmed dates and venues are:
Christchurch 7 - 9 May / Horncastle Arena.
Set up day Wednesday 6 May
Expo open Thursday 7 May
Expo open Friday 8 May
Expo open Saturday 9 May
Auckland 28 - 30 May / ASB Showgrounds, Greenlane.
Set up day Wednesday 27 May
Expo open Thursday 28 May NEW ZEALAND
Expo open Friday 29 May
Expo open Saturday 30 May
29
Hamilton 7 -8 June / Claudelands Event Centre.
Set up day Saturday 6 June
Expo open Sunday 7 June
Expo open Monday 8 June
Wellington 19 -20 June / TSB Arena, Queens Wharf. Year anniversary
Set up day Thursday 18 June
Expo open Friday 19 June
Expo open Saturday 20 JuneYou can also read
