GAYLORD OPRYLAND RESORT & CONVENTION CENTER - february 3-5, 2021 CATTLECON21 | NASHVILLE - Cattle Industry Convention ...
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CATTLECON21 | NASHVILLE
february 3-5, 2021
GAYLORD OPRYLAND RESORT & CONVENTION CENTER
o r p r o s p ec t us
Exhibit
CATTLECON21
MEET THE MOST INFLUENTIAL
LEADERS AND INNOVATORS IN
THE BEEF CATTLE INDUSTRY
Cattlecon21 provides an invaluable forum where cattlemen and women from across the country can gather to
network, learn, share innovative ideas and set policy for the industry.
Position your company at the forefront of the beef industry! Take advantage of the opportunity to
showcase your solutions and services to more than 8,000 influential cattlemen and women.
Who should
Mark your calendar
NCBA Trade Show
exhibit? DAtes & Location
NCBA Trade Show • February 3-5, 2021
The NCBA Trade Show attracts over 350 companies providing all Gaylord Opryland Resort & Convention Center
types of products, services and the latest in technology to the 2800 Opryland Dr.
Nashville, TN 37214
cattle industry. Some of the products and services displayed at
the NCBA Trade Show include:
• Animal Health Products
SHOW HOURS
Wednesday, February 3
• Animal Identification 4:30pm – 8:30pm – Welcome Reception
• Associations/Organizations/Government
Thursday, February 4
• Breeders/Ranches/Feedlots/Marketers
9:00am – 6:00pm
• Computer/Software Packages
• Consulting Services Friday, February 5
9:00am – 4:00pm
• Equipment/Trailers/Watering
•
•
Feed/Feed Additives & Accessories
Fencing Equipment & Accessories
MOVE-IN
Sunday, January 31
• Hay Equipment & Accessories 8:00am – 2:00pm – Oversized Equipment/Trailers ONLY
• Herd Management/Chutes/Scales
Monday, February 1
• Information/Education 12:00pm – 8:00pm – General Exhibitors (including squeeze chutes)
• Publications/Media/Broadcast Media
Tuesday, February 2
• Retail/Art/Furniture/Accessories
8:00am – 7:00pm – General Exhibitors
• Seed Products/Weed/Pest Control/Herbicide
• Structures/Buildings Wednesday, February 3
8:00am – 1:00pm – Last Minute Move-in
• Veterinary/Breeding
•
•
Genetics/DNA
Processor/Packer
MOVE-OUT
Friday, February 4
For a complete list of current exhibitors visit convention.ncba.org. 4:00pm – 10:00pm
Saturday, February 5
8:00am – 12:00pm
Your customers will be here.
Make sure you are too!
YOUR BOOTH SPACE INCLUDES
• Three complimentary registrations per 10’ X 10’ space
• Access to food and networking events in the Exhibit Hall
Exhibit •
•
Access to the General Sessions & CattleFax Outlook Session
Online Directory listing
Booth • Exclusive exhibitor benefit to rent pre or post-convention attendee mailing list
(upon acceptance of terms of agreement)
• Exposure on Convention Mobile App featuring floor plan and exhibitor directory
information • Exclusive access to Exhibitor Lounge with refreshments each day
• Exhibitor benefit to be a convention sponsor
• Draped 8’ back and 3’ side walls (in-line booths only)
• 7” X 44” sign identifying your company’s name and booth number (in-line booths only)
• Professional floor management and daily security in Exhibit Hall
• Invitation to the complimentary Exhibitor Summit, the Official Site Inspection Tour
• Access to meeting room rentals in the host hotels
• Access to our Exhibitor Marketing Toolkit including promotional text, logos, banner
ads and more
• Access to our online Exhibitor ROI & Success Center
PAYMENT DEADLINES CONSTRUCTION
Full booth rental amount is due August 1, 2020.
Booth space reservations and contracts will be accepted Exhibit booths are constructed of pipe and drape and are not equipped with tables or chairs.
after the August 1 deadline; however, a full payment must Hard wall exhibit booths and furnishings can be rented at your expense from the official service
accompany the space contract. contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is
required. Carpeting can be ordered from Freeman.
HOW TO RESERVE EXHIBIT SPACE RATES
• The booth contract is online at convention.ncba.org • One booth (10x10)
• Email the completed contract to: • $25 per square foot or $2,500 per 10x10 space
showmgmt@ncbatradeshow.org • Corner booth locations are an additional $250/corner (corner fees are added after
discounts have been applied)
CANCELLATION & REFUND POLICY ISLAND SPACE
NCBA reserves the right to cancel exhibit space if full payment
on a contract has not been received by August 1, 2020, or Island exhibit space locations will pay an island premium fee in addition to the booth
within 30 days of invoice, whichever comes last. Written notice space price.
of space cancellation must be submitted to NCBA prior to Island Exhibit Space (includes corner and island fees):
September 1, 2020, for a 50% refund of the monies paid. No 20x20..........................$11,200 20x50........................$26,500 40x40.........................$41,800
refunds will be made for cancellations after September 1, 2020. 20x30.........................$16,300 30x40.........................$31,600 40x50........................$52,000
20x40.........................$21,400 30x50........................$39,250 50x50........................$64,750
WHAT’S HAPPENING
INSIDE THE EXHIBIT HALL: WHY EXHIBIT?
• 20 exhibit hall hours
• Exhibit hall opening reception • It’s the leading, most prestigious trade show in the cattle industry!
• Live cattle handling demonstrations • Provide solutions to and develop long-term mutually beneficial relationships with
• Classroom style learning sessions in the Learning Lounge cattle producers.
• Round-table discussions • Establish hundreds of highly qualified sales leads in just 2.5 days!
• Chutes and Scales Showdown with side-by-side • Increase your brand awareness and public awareness. Attendees are actively
equipment comparisons
seeking new products that will improve efficiencies and solve problems.
• Live music in lounge areas
• Put your product or service in front of the cattle industry’s most influential leaders
• Daily receptions
and decision makers to maximize your marketing dollars and ROI.
• Booth traffic driver programs
• Retail therapy • Analyze the competition.
• Lunch for all attendees each day • Strengthen your business relationships with valuable customer feedback.
Facts & Figures
*Source 2019 Attendee Survey
ATTENDEE BY SEGMENT
ATTENDEE BY JOB TITLE/FUNCTION
Ranch Owner/
50% Manager
11% Feedlot Owner/Manager
10% Spouse/Family Member
COW CALF
3% Ranch/Feedlot Employee 1-49 head: 15%
50-99 head: 9%
1%Dairy/Veal Owner/Employee 100-499 head: 41%
GENDER 500-999 head: 16%
25% Other 63% Male 1,000-4,999 head: 14%
5,000 + head: 5%
37% Female
ATTENDEE BY BUSINESS
Commercial
43% Cow/Calf
12% Feedlot
9% Seedstock/Purebred
FARMER/FEEDER/FEEDLOT
Farmer/Feeder AVERAGE AGE: < 1,000 head: 25%
7% 47 1,000-3,999 head: 15%
Stocker/Backgrounder 4,000-14,999 head: 17%
7% 15,000-31,999 head: 15%
32,000 + head: 28%
2% Retail/Packer
UNDER 40:
2% Vet/Consultant
32%
1% Dairy Operator
17% Other
STOCKER/BACKGROUNDER
REACH YOUR TARGET MARKET < 1,000 head: 35%
1,000-3,999 head: 27%
AT THE 2021 NCBA TRADE SHOW 4,000-14,999 head: 16%
15,000-31,999 head: 10%
32,000 + head: 12%
ATTENDANCE HISTORY
2017
2016 NASHVILLE
SAN DIEGO 2018 PHOENIX Total:
Total: Total: 9,335
6,665 7,578
2019 NEW
2015 ORLEANS
SAN ANTONIO Total:
Total: 8,513
8,246
48% 89% 75% 91%
First time attending
of attendees play a
of exhibitors rate the
quality of attendees as
excellent
of exhibitors rate the NCBA
Trade Show as the leading
role in their company’s
show in the industry
purchasing decisions
7.0
Average number
of hours spent
on show floor
ATTENDEES PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHS
AI Equipment................................................. 6% Genetics, tracking tools.......................... 6% Pickup truck....................................................5%
ATV/utility vehicle.......................................5% Hay baling equipment..............................5% Property insurance.....................................2%
Chutes or scales.........................................12% Health insurance...........................................1% Satellite Dish....................................................1%
Computer..........................................................2% Life insurance................................................2% Seed.....................................................................5%
Computer software/ Livestock handling Steel farm building.....................................4%
technology.......................................................9% equipment......................................................14% Swather/Mowing equipment...............2%
Dewormer.......................................................19% Livestock insurance...................................4% Tractor.................................................................5%
Electronic ID tags......................................13% Livestock trailer............................................5% Vaccines.........................................................23%
Feed or forage..............................................11% Livestock watering Western Apparel.........................................17%
Feed supplements/additives.............16% tanks/system......................................................7% Wheel loader / Payloader.......................3%
Fencing supplies........................................13% Mixers/Feeders.............................................4%
Financial or consulting services........4% Pest control.....................................................9%
7 IN 10 attendees are more likely to purchase from exhibiting companies in the NCBA Trade ShowExpand Maximize
your brand your impact!
Increase your exposure and make the most out of your exhibiting
experience at the 2021 NCBA Trade Show. Take advantage of these exclusive
opportunities to reach over 8,000 cattle industry attendees available only to
NCBA Trade Show Exhibitors. SPONSORSHIP OPPORTUNITIES
Make an impact on the 2021 Cattle Industry Convention &
SPOTLIGHT PACKAGE NCBA Trade Show attendees with your sponsorship. Your
company can be one of the first to interact with future
Want to feature or debut a product in Nashville? The
Spotlight Package is the perfect way to promote a customers before, during and after the show!
new, rebranded or existing product. Sponsorship
includes promotion in the mobile app, mentions in the By committing to one of our sponsorship opportunities
Beef Resource Guide, a floor sticker with the Product today, you can join this group of exhibitors who have
Spotlight logo and listing in the National Cattlemen. chosen to take their brand presence to the next level.
• INVESTMENT: $2,000
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS We have multiple sponsorship packages to choose from
for every price range — put your brand on a unique and
unforgettable marketing component/event at the 2021
AISLE SIGN Cattle Industry Convention & NCBA Trade Show.
Drive traffic to your booth by sponsoring an aisle sign. Your
company name and logo will hang from the directional aisle Contact us for a customized sponsorship package:
signs in the trade show. This is an excellent way to get your corporaterelations@ncba.org
brand name high above the show floor and in front of the 303.694.0305
participants you want to see! convention.ncba.org/trade-show/sponsorships
• INVESTMENT: $2,000
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS
MEMBERSHIP OPPORTUNITIES
CATTLEMEN TO CATTLEMEN ALLIED INDUSTRY PARTNER
PRODUCT FEATURE MEMBER BENEFITS
• Priority sign-up for prime location at
The Product Feature is a 2-4 minute segment filmed onsite in Nashville by a NCBA’s annual trade show and discounted exhibit
Cattlemen to Cattlemen reporter. Your segment can include interviews and space (excluding island booth space)
product highlights. The feature will air in one episode, for a total of three airings. • Access & assistance with key issues by leadership
• INVESTMENT: $2,500 - $3,500 in D.C.
• AUDIENCE: 1.5 Million Cattlemen to Cattlemen viewers • Special listing in the Beef Resource Guide
• Listing in every issue of the National Cattlemen
COUNTDOWN TO THE SHOW • A complimentary link on NCBA.org, representing
the entire beef industry
The only e-mail based sponsorship available. Reach attendees with a • Opportunity to utilize the Allied Industry logo
banner ad and 50 word description in the weekly countdown e-mail sent to • Fifteen subscriptions to the National Cattlemen
registered attendees. • Special Convention & Summer Business Meeting
• INVESTMENT: $1,000/one e-mail, $1,750/two e-mails recognition
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS • Partner annual investment $3,000
ENHANCED EXHIBITOR LISTING
INStandTHEout BEEF RESOURCE GUIDE
from the crowd with this affordable add on. Add your show logo
Stand out on
and company description to the onsite printed guide and make it easy
for attendees to find you. Advertising opportunities also available visit
convention.ncba.org for all the details.
the show floor!
• INVESTMENT: $250#CATTLECON21
Exhibitor
summit
September
8-10
2020
GAYLORD OPRYLAND RESORT & CONVENTION CENTER
NCBA OFFERS YOU MUCH MORE THAN OTHER INDUSTRY EVENTS
• VALUE – Your NCBA booth fee includes access to general sessions, lunch each day for booth staff, access to receptions allowing you to
network with attendees both on and off the show floor.
• CONNECTIONS – The NCBA Trade Show draws qualified attendees from all over the country. Many describe it as the must-attend
conference each year.
• SERVICE – Exhibitors describe the NCBA Trade Show and show management as the industry standard for agriculture shows, due to our
communication, organization, and customer service.
• SUPPORT – Held several months before Cattlecon, this event provides exhibitor training and vendor presentations to help exhibitors have
the best exhibiting experience at our event and become more successful overall with all of their exhibiting programs.
• TOOLS – NCBA provides access to the Exhibitor Success and ROI Center which include educational articles, webinars and other tools to
help exhibitors maximize their time and measure success.
“A show like no other! Education,
entertainment and fellowship, NCBA Trade
Show is second to none!”
-NCBA TRADE SHOW EXHIBITORACCOLADES
The NCBA Trade Show has been recognized
by the Trade Show industry for the fastest
growing show in Net Square Feet of Exhibit
Space, Number of Exhibiting Companies and
Total Attendance.
CONTACT
NCBA
9110 E. Nichols Ave. Suite 300
Centennial, CO 80112
Phone: 303-694-0305
showmgmt@ncbatradeshow.orgYou can also read
